Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Social Network

Betterfly

Series C in 2022
Betterfly is a purpose-driven wellbeing and insurance platform founded in 2018 and based in Santiago, Chile. The company aims to enhance the health and wellbeing of organizations and their employees while fostering positive community impact. Betterfly's innovative platform rewards individuals for adopting healthy habits by providing life insurance coverage that increases daily. Additionally, every healthy activity is converted into a charitable donation, enabling businesses to integrate corporate wellness and social responsibility into their employee benefits programs. This unique approach not only promotes individual health but also encourages corporate engagement in community support.

Spectrum Labs

Series B in 2022
Spectrum Labs, Inc. is a technology company that specializes in creating an artificial intelligence-based platform designed to identify and monitor online behavior. Founded in 2016 and headquartered in San Francisco, California, the company offers its flagship product, Guardian, which features an analytics dashboard and tools for community guidelines enforcement, model upgrades, data labeling, and policy consultation. Spectrum Labs serves a diverse range of clients, including those in dating, gaming, marketplaces, and social platforms, by enabling trust and safety teams to detect harmful behaviors in text and audio content. The company's solutions aim to reduce content moderation costs while enhancing the identification of toxic behaviors, ultimately contributing to a safer online environment.

Wagr

Series A in 2022
Wagr operates as an online mobile application facilitating social sports betting in the United States. The company offers users a platform to engage in peer-to-peer wagering, challenge friends, create groups, and monitor leaderboards within a secure and regulated environment.

ianacare

Series A in 2022
Ianacare, Inc. is a technology-driven company that provides an online platform designed to support family caregivers managing chronic illnesses and other caregiving situations. Founded in 2017 and based in Newton Center, Massachusetts, Ianacare connects caregivers, care recipients, and their support networks to facilitate practical and emotional assistance. The platform enables users to coordinate various forms of support, including meals, rides, respite care, and other non-clinical needs, all within an intuitive mobile application. Ianacare aims to empower working family caregivers by offering resources and community connections, ensuring that no one has to navigate the complexities of caregiving alone.

ZenBusiness

Series C in 2021
ZenBusiness Inc. is a company that specializes in providing corporate entity creation and management services tailored for small business owners. Founded in 2015 and based in Austin, Texas, ZenBusiness offers a comprehensive platform that consolidates business formation, compliance, banking, bookkeeping, and marketing tools into an intuitive dashboard. This platform allows users to manage their business needs efficiently, including checking their company's status and filing necessary documents, all from a single login. What distinguishes ZenBusiness is its blend of innovative technology and live human support, offering customers access to expert guidance through various communication channels. The company is also dedicated to social impact, functioning as a Public Benefit Corporation and promoting employee volunteer work. ZenBusiness actively engages with diverse entrepreneurs and provides grant opportunities to support small business growth, further solidifying its role as a trusted partner in the business community.

Flymachine

Venture Round in 2021
Flymachine is a digital entertainment platform that specializes in organizing live events through an immersive virtual venue. The company aims to enhance the experience of live performances by providing a customizable social environment for viewers. By offering creative control over the event, Flymachine enables audiences to tailor their experiences to their preferences, turning live shows into engaging and interactive occasions. This innovative approach positions Flymachine as a unique player in the entertainment industry, allowing for a new dimension of audience participation and enjoyment.

Wagr

Seed Round in 2021
Wagr operates as an online mobile application facilitating social sports betting in the United States. The company offers users a platform to engage in peer-to-peer wagering, challenge friends, create groups, and monitor leaderboards within a secure and regulated environment.

ZenBusiness

Series B in 2020
ZenBusiness Inc. is a company that specializes in providing corporate entity creation and management services tailored for small business owners. Founded in 2015 and based in Austin, Texas, ZenBusiness offers a comprehensive platform that consolidates business formation, compliance, banking, bookkeeping, and marketing tools into an intuitive dashboard. This platform allows users to manage their business needs efficiently, including checking their company's status and filing necessary documents, all from a single login. What distinguishes ZenBusiness is its blend of innovative technology and live human support, offering customers access to expert guidance through various communication channels. The company is also dedicated to social impact, functioning as a Public Benefit Corporation and promoting employee volunteer work. ZenBusiness actively engages with diverse entrepreneurs and provides grant opportunities to support small business growth, further solidifying its role as a trusted partner in the business community.

Spectrum Labs

Series A in 2020
Spectrum Labs, Inc. is a technology company that specializes in creating an artificial intelligence-based platform designed to identify and monitor online behavior. Founded in 2016 and headquartered in San Francisco, California, the company offers its flagship product, Guardian, which features an analytics dashboard and tools for community guidelines enforcement, model upgrades, data labeling, and policy consultation. Spectrum Labs serves a diverse range of clients, including those in dating, gaming, marketplaces, and social platforms, by enabling trust and safety teams to detect harmful behaviors in text and audio content. The company's solutions aim to reduce content moderation costs while enhancing the identification of toxic behaviors, ultimately contributing to a safer online environment.

Peanut App

Series A in 2020
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with similar interests and children of comparable ages. Launched in 2016, the app provides a platform for women to create group chats and organize face-to-face meetings, fostering a sense of community and support among users. Peanut aims to offer a safe space for women to build friendships, share experiences, and learn from one another, making it a unique resource for mothers navigating similar life stages. The application is available for free on both iOS and Android devices.

The Swell

Seed Round in 2020
The Swell is a membership platform designed to foster human connections and create an engaged community. It offers a diverse range of life-changing experiences, including virtual gatherings, expert-led workshops, and live events featuring thought leaders, authors, chefs, healers, and innovators. By providing digital wellness tools and opportunities for meaningful conversations, The Swell aims to inspire individuals and facilitate personal growth through a trusted network.

Bumble

Venture Round in 2020
Bumble is a social networking platform that combines dating, friend-finding, and professional networking into a single app. Founded in 2014 by Whitney Wolfe Herd and based in Austin, Texas, Bumble emphasizes equitable and healthy relationships, allowing users to connect based on their interests. In heterosexual matches, only female users can initiate contact with male matches, while same-sex matches permit either party to reach out first. Users can sign up via their phone number or Facebook profile and can choose to search for romantic partners, friends in "BFF mode," or professional connections through Bumble Bizz. The platform also operates another app, Badoo, which facilitates connections among users globally, further expanding its reach in the online dating market.

Peanut App

Series A in 2019
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with similar interests and children of comparable ages. Launched in 2016, the app provides a platform for women to create group chats and organize face-to-face meetings, fostering a sense of community and support among users. Peanut aims to offer a safe space for women to build friendships, share experiences, and learn from one another, making it a unique resource for mothers navigating similar life stages. The application is available for free on both iOS and Android devices.

ZenBusiness

Series A in 2019
ZenBusiness Inc. is a company that specializes in providing corporate entity creation and management services tailored for small business owners. Founded in 2015 and based in Austin, Texas, ZenBusiness offers a comprehensive platform that consolidates business formation, compliance, banking, bookkeeping, and marketing tools into an intuitive dashboard. This platform allows users to manage their business needs efficiently, including checking their company's status and filing necessary documents, all from a single login. What distinguishes ZenBusiness is its blend of innovative technology and live human support, offering customers access to expert guidance through various communication channels. The company is also dedicated to social impact, functioning as a Public Benefit Corporation and promoting employee volunteer work. ZenBusiness actively engages with diverse entrepreneurs and provides grant opportunities to support small business growth, further solidifying its role as a trusted partner in the business community.

ZenBusiness

Seed Round in 2018
ZenBusiness Inc. is a company that specializes in providing corporate entity creation and management services tailored for small business owners. Founded in 2015 and based in Austin, Texas, ZenBusiness offers a comprehensive platform that consolidates business formation, compliance, banking, bookkeeping, and marketing tools into an intuitive dashboard. This platform allows users to manage their business needs efficiently, including checking their company's status and filing necessary documents, all from a single login. What distinguishes ZenBusiness is its blend of innovative technology and live human support, offering customers access to expert guidance through various communication channels. The company is also dedicated to social impact, functioning as a Public Benefit Corporation and promoting employee volunteer work. ZenBusiness actively engages with diverse entrepreneurs and provides grant opportunities to support small business growth, further solidifying its role as a trusted partner in the business community.

Peanut App

Seed Round in 2017
Peanut App Limited is a London-based company that has developed a social networking application designed to connect mothers with similar interests and children of comparable ages. Launched in 2016, the app provides a platform for women to create group chats and organize face-to-face meetings, fostering a sense of community and support among users. Peanut aims to offer a safe space for women to build friendships, share experiences, and learn from one another, making it a unique resource for mothers navigating similar life stages. The application is available for free on both iOS and Android devices.

Pepo

Convertible Note in 2017
Pepo, Inc. is a mobile application company based in Palo Alto, California, founded in 2016. The app connects users with others who share similar passions, allowing them to follow engaging stories, share personal experiences, ask questions, and exchange advice and recommendations. Pepo facilitates the creation and joining of live messaging community channels on a wide range of topics, including travel, food, fitness, technology, and more. Users can tag their profiles to highlight their interests and expertise, enabling the platform to match them with like-minded individuals. By providing a space for enthusiasts to interact and share their stories, Pepo fosters meaningful connections among its users.

Pepo

Seed Round in 2016
Pepo, Inc. is a mobile application company based in Palo Alto, California, founded in 2016. The app connects users with others who share similar passions, allowing them to follow engaging stories, share personal experiences, ask questions, and exchange advice and recommendations. Pepo facilitates the creation and joining of live messaging community channels on a wide range of topics, including travel, food, fitness, technology, and more. Users can tag their profiles to highlight their interests and expertise, enabling the platform to match them with like-minded individuals. By providing a space for enthusiasts to interact and share their stories, Pepo fosters meaningful connections among its users.

Hobnob

Venture Round in 2016
Hobnob Inc., established in 2014 and based in Haiku, Hawaii, develops Hobnob, a mobile application focused on event planning and communication services. The company's primary offering is a platform that enables users to create and send designer invitations featuring photos, manage events directly from their phones, and facilitate RSVPs via text message or email. This service caters to various event types such as dinner parties, birthdays, bachelorettes, and concerts across the United States. Hobnob aims to streamline event planning by providing a convenient, time-saving solution for users to invite guests and manage gatherings.

The Dodo

Series B in 2015
The Dodo is a digital media company based in New York that focuses on animals, providing a blend of news, entertainment, and advocacy. It aims to be the leading online community for animal lovers, offering engaging stories and videos that highlight animal-related issues and promote animal activism. The Dodo also facilitates connections between its audience and animal welfare initiatives, encouraging care and awareness for various species. Through its content, the company seeks to inspire and inform individuals about the importance of animal welfare and the natural world.

Free Range Games

Series A in 2015
Free Range Games, LLC is a video game development company based in Sausalito, California, founded in 2009. The company specializes in creating engaging games for mobile and web applications, focusing on genres such as world construction and third-person shooting games. Comprised mainly of former lead developers from Shaba Games, Free Range Games combines extensive industry experience with a passion for gaming. The team has previously launched successful titles associated with well-known franchises like Spider-Man, Lord of the Rings, and Tony Hawk. Currently, they are developing second-generation social games that blend casual gaming with high-quality design, aiming to provide immersive experiences for players within social communities.

The Dodo

Series A in 2014
The Dodo is a digital media company based in New York that focuses on animals, providing a blend of news, entertainment, and advocacy. It aims to be the leading online community for animal lovers, offering engaging stories and videos that highlight animal-related issues and promote animal activism. The Dodo also facilitates connections between its audience and animal welfare initiatives, encouraging care and awareness for various species. Through its content, the company seeks to inspire and inform individuals about the importance of animal welfare and the natural world.

The Dodo

Seed Round in 2014
The Dodo is a digital media company based in New York that focuses on animals, providing a blend of news, entertainment, and advocacy. It aims to be the leading online community for animal lovers, offering engaging stories and videos that highlight animal-related issues and promote animal activism. The Dodo also facilitates connections between its audience and animal welfare initiatives, encouraging care and awareness for various species. Through its content, the company seeks to inspire and inform individuals about the importance of animal welfare and the natural world.

QuizUp

Series B in 2013
QuizUp is a mobile game developer known for its trivia game that enhances user interaction through features such as one-to-one messaging, discussion boards, and region-specific leaderboards. The game allows players to compete against one another while also engaging in discussions and sharing knowledge across various topics. It organizes leaderboards by city, state, and country, fostering a competitive spirit among users. Through these interactive elements, QuizUp aims to create a dynamic and engaging platform for trivia enthusiasts.

Knozen

Seed Round in 2013
Knozen, Inc. is a New York-based company that develops a personality platform aimed at enhancing interpersonal connections through technology. Incorporated in 2013, Knozen operates a mobile application that allows users to discover and share insights about personalities among friends and coworkers. The app features engaging and interactive social games that facilitate anonymous personality ratings, fostering a positive environment for users to explore and express what makes individuals unique. Knozen positions itself as a pioneer in creating a comprehensive personality API for the internet, striving to empower users with a deeper understanding of human characteristics and relationships.

Sulia

Series B in 2013
**Sulia is a subject-based social network that connects you to the top social sources on subjects you care about.** We all have interests that we're extremely passionate about. Whether it's our family, a sports team, breaking news, Hollywood gossip, a hobby, a career, or a political issue, we obsess over our interests everyday. However, with an endless number of sources talking about an endless number of subjects, it's nearly impossible to find the best sources to follow to across your interests. And, even if you were able to identify the top sources, sifting through all of their content is maddeningly time-consuming. We built Sulia to address these problems (which were driving us mad too). Sulia’s subject-based structure of social channels connects trusted sources and enthusiasts on shared interests across thousands of subjects, including breaking news and events. How? We use a combination of network managers and sophisticated algorithms to identify the best-regarded sources across thousands of subjects. We then dynamically filter content from those sources, regardless of where it's created (a blog, a social network, a media site, through Sulia's publishing system, etc.), into high-quality, realtime social channels. The result is streams of timely content from trusted sources that is always on-topic, readable, and relevant. People use Sulia everyday to discover new sources and engage with their interests. Sulia is backed by leading media and technology investors, including: -- Firstmark Capital: Rick Heitzmann -- Village Ventures: Matt Harris, Bo Peabody -- IA Capital Partners: Roger Ehrenberg -- Founder Collective: Chris Dixon -- SV Angels: Ron Conway -- Mark Gerson, Founder, Gerson Lehrman Group

QuizUp

Series A in 2013
QuizUp is a mobile game developer known for its trivia game that enhances user interaction through features such as one-to-one messaging, discussion boards, and region-specific leaderboards. The game allows players to compete against one another while also engaging in discussions and sharing knowledge across various topics. It organizes leaderboards by city, state, and country, fostering a competitive spirit among users. Through these interactive elements, QuizUp aims to create a dynamic and engaging platform for trivia enthusiasts.

Playdek

Series A in 2013
Playdek is a company specializing in mobile development and platforms for tabletop gaming, including board games, collectible card games, and miniatures games. The company operates through the Mber network, which serves as the central portal for its online gaming community. This network integrates into each game, allowing players to join online games, play asynchronously (play by mail), match and share data with friends, and participate in online tournaments. Playdek's platform aims to create a digital tabletop gaming space that combines elements of analog games with digital production, providing gamers with premium online experiences.

Playdek

Seed Round in 2012
Playdek is a company specializing in mobile development and platforms for tabletop gaming, including board games, collectible card games, and miniatures games. The company operates through the Mber network, which serves as the central portal for its online gaming community. This network integrates into each game, allowing players to join online games, play asynchronously (play by mail), match and share data with friends, and participate in online tournaments. Playdek's platform aims to create a digital tabletop gaming space that combines elements of analog games with digital production, providing gamers with premium online experiences.

klout

Series C in 2012
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.

Mighty Networks

Seed Round in 2011
Mighty Software, Inc. operates Mighty Networks, an online platform that enables creators and brands to build and grow engaged communities. Founded in 2017 and based in Palo Alto, California, the company provides a Software as a Service (SaaS) solution that allows users to sell experiences, relationships, and expertise through a combination of community interaction, content, online courses, and subscription commerce. This integrated approach ensures that all offerings are presented under the creator's brand and accessible across multiple platforms. By fostering connections among members, Mighty Networks enhances the value of a creator's brand as the community expands.

klout

Series B in 2011
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.

Takkle

Series A in 2007
Takkle is an online platform dedicated to high school athletics, offering a comprehensive resource for athletes to enhance their visibility and connect with opportunities in the sports arena. The platform enables users to create detailed player and team profiles, share videos and photos, and track performance statistics. Takkle fosters connections between high school athletes, team coaches, and college sports recruiters, facilitating advancement opportunities for aspiring athletes. With a monthly audience nearing one million users, Takkle caters to both male and female athletes and has attracted a diverse range of advertisers, including well-known brands such as Procter & Gamble, Gatorade, and Spalding.

Doppelganger

Series D in 2007
Doppelganger (formerly Evil Twin Studios) created and operates vSide, a 3D virtual world providing entertainment and social networking for the teen demographic. vSide users configure their own avatars, make friends, chat, dance, listen to music, shop for clothing, attend events and parties, create and decorate their own private spaces, and throw their own parties in those spaces, choosing the music, videos, and guest list.

OnePIN

Series B in 2007
OnePIN, Inc. is a technology company based in Westborough, Massachusetts, specializing in user engagement solutions for mobile operators. Founded in 1998, the company provides a suite of services designed to enhance revenue and customer retention by transforming traditional mobile phonebooks into dynamic social address books. Its offerings include CallerXchange, which facilitates person-to-person contact exchanges, and MsgXpress, enabling personalized messaging after missed calls. OnePIN also features SIMplicity Cloud services that drive data usage and reduce churn, as well as BoosterX for seamless top-ups of voice and data plans. Other services include AdXecutive, SurveyXpert, and social networking enhancements through SocialLinX. The company serves a diverse clientele, including mobile operators, educational institutions, and corporations, with a commitment to improving user engagement and optimizing network analytics.

Takkle

Series A in 2006
Takkle is an online platform dedicated to high school athletics, offering a comprehensive resource for athletes to enhance their visibility and connect with opportunities in the sports arena. The platform enables users to create detailed player and team profiles, share videos and photos, and track performance statistics. Takkle fosters connections between high school athletes, team coaches, and college sports recruiters, facilitating advancement opportunities for aspiring athletes. With a monthly audience nearing one million users, Takkle caters to both male and female athletes and has attracted a diverse range of advertisers, including well-known brands such as Procter & Gamble, Gatorade, and Spalding.
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