Operator of a digital entertainment platform intended to deliver an immersive social experience. The company specializes in creating a virtual venue as a medium of art and acts as a social meeting place as well as gives creative control of the performances, enabling viewers with a customizable experience and thrill they want to enjoy during live events.
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.
Haystack is a developer of business software aimed at enhancing organizational connectivity and communication. Its platform serves as a centralized hub where employees can access information about colleagues and teams, facilitating seamless collaboration. By integrating data from various enterprise systems, Haystack allows organizations to create unified profiles for individuals, teams, and projects. This approach not only improves alignment and engagement within large companies but also aids in scaling organizational culture and accelerating the onboarding process for new hires. The team at Haystack comprises professionals with backgrounds from leading technology firms, and the company has secured over $8 million in funding from notable investors.
Peanut App Limited is a social networking platform designed specifically for women, particularly mothers, who are at similar stages in life. Launched in 2016 and headquartered in London, the app facilitates connections among mothers based on shared interests and the ages of their children. Users can create group chats and organize face-to-face meetings, fostering friendships, support, and learning opportunities. The app is available for free on both iOS and Android devices, aiming to provide a safe space for women to connect and engage with one another.
Operator of a membership-based platform intended to connect individuals with a trusted and inspiring human network. The company's platform offers a calendar of virtual gatherings, workshops, and live experiences with a range of expert talent, thought leaders, authors, chefs, healers, creators, and innovators, enabling users to have inspiration, connections, and learnings.
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.
Bumble Holding Limited operates a social networking platform that encompasses three distinct applications: Bumble Date for romantic connections, Bumble BFF for friendship, and Bumble Bizz for professional networking. Founded in 2014 and headquartered in Austin, Texas, Bumble is committed to empowering individuals to make connections across various aspects of life while promoting values of accountability, equality, and respect. The platform is notable for its unique approach where women initiate the conversation, thereby challenging traditional gender roles. Additionally, Bumble Fund, an investment arm of the company, focuses on supporting early-stage businesses led by women, particularly those from underrepresented backgrounds. This fund aims to invest in industries like technology and healthcare, typically participating in Seed or Series A funding rounds. Overall, Bumble seeks to create a positive cultural shift by fostering healthy relationships and encouraging diversity in entrepreneurship.
Peanut App Limited is a social networking platform designed specifically for women, particularly mothers, who are at similar stages in life. Launched in 2016 and headquartered in London, the app facilitates connections among mothers based on shared interests and the ages of their children. Users can create group chats and organize face-to-face meetings, fostering friendships, support, and learning opportunities. The app is available for free on both iOS and Android devices, aiming to provide a safe space for women to connect and engage with one another.
Haystack is a developer of business software aimed at enhancing organizational connectivity and communication. Its platform serves as a centralized hub where employees can access information about colleagues and teams, facilitating seamless collaboration. By integrating data from various enterprise systems, Haystack allows organizations to create unified profiles for individuals, teams, and projects. This approach not only improves alignment and engagement within large companies but also aids in scaling organizational culture and accelerating the onboarding process for new hires. The team at Haystack comprises professionals with backgrounds from leading technology firms, and the company has secured over $8 million in funding from notable investors.
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.
Convoz is a social video application designed to foster public collaborative conversations through video. The platform allows users to upload 15-second clips, often directed at celebrities, enabling them to engage in face-to-face interactions with notable figures or connect with new friends who share similar interests. Users can view these clips and select which ones they wish to respond to, often allowing their messages to be broadcast for a wider audience. By facilitating asynchronous video exchanges centered around current events and personal opinions, Convoz encourages users to express their viewpoints and engage in meaningful discussions.
We're committed to making the internet more expressive, and to build a digital identity layer that is accessible to all.
Peanut App Limited is a social networking platform designed specifically for women, particularly mothers, who are at similar stages in life. Launched in 2016 and headquartered in London, the app facilitates connections among mothers based on shared interests and the ages of their children. Users can create group chats and organize face-to-face meetings, fostering friendships, support, and learning opportunities. The app is available for free on both iOS and Android devices, aiming to provide a safe space for women to connect and engage with one another.
Pepo, Inc. operates a mobile application designed to connect individuals who share similar passions and interests. Founded in 2016 and based in Palo Alto, California, Pepo allows users to follow engaging stories, share their own experiences, and exchange advice and recommendations. The platform facilitates the creation and participation in live messaging community channels on a diverse range of topics, including travel, food, fashion, fitness, technology, and more. Users can engage in public, private, or secret chats, enabling them to connect with experts and fellow enthusiasts. By allowing users to tag their profiles with specific interests, Pepo effectively matches them with others who have related passions, fostering a vibrant community for sharing knowledge and experiences.
Shimmur is a new social engagement platform that makes two-way communication between influencers and their followers simple, effective, and scalable.
Pepo, Inc. operates a mobile application designed to connect individuals who share similar passions and interests. Founded in 2016 and based in Palo Alto, California, Pepo allows users to follow engaging stories, share their own experiences, and exchange advice and recommendations. The platform facilitates the creation and participation in live messaging community channels on a diverse range of topics, including travel, food, fashion, fitness, technology, and more. Users can engage in public, private, or secret chats, enabling them to connect with experts and fellow enthusiasts. By allowing users to tag their profiles with specific interests, Pepo effectively matches them with others who have related passions, fostering a vibrant community for sharing knowledge and experiences.
Vertical Mass, Inc. operates an online data management platform tailored for the music, entertainment, and sports industries. Founded in 2013 and based in Los Angeles, the company provides services that enable celebrities and organizations to collect, manage, and store valuable fan data across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, optimize advertising strategies, and enhance content delivery, ultimately driving revenue. Vertical Mass caters to a diverse clientele, ranging from major streaming services to emerging social media influencers, positioning itself as a specialized solution for understanding and monetizing fan engagement.
ZergNet.com provides a software solution designed for publishers to promote their content across a network of partner sites. This platform sends tailored recommendations to visitors, facilitating the discovery of content on various media sites. ZergNet focuses on generating incremental traffic and unique visitors for its partners, which include major media companies such as Conde Nast, Time, NBC, and Viacom. By implementing ZergNet's content recommendation module, publishers can significantly increase their return traffic, targeting specific areas like video and sponsored sections. The company is headquartered in New York, New York, and serves to enhance visibility and sales revenue for its partners by driving substantial daily traffic.
PeopleLinx, Inc. operates a social business profile optimization platform that helps employees enhance their online presence and credibility. Founded in 2009 and headquartered in Philadelphia, Pennsylvania, the company provides a gamified solution that enables sales professionals to build relationships, attract qualified leads, and engage connections through targeted content. Its platform integrates with customer relationship management (CRM) systems, allowing users to track the impact of their activities and measure results effectively. Catering to various industries, including banking, insurance, legal, technology, and professional services, PeopleLinx serves a diverse clientele that includes notable organizations such as Comcast, Dechert LLP, and Marriott. As of 2017, PeopleLinx operates as a subsidiary of Frontline Selling.
Livefyre is a social depth platform that enables marketers to integrate user-generated content into their websites and marketing initiatives. This technology allows brands and publishers to enhance their online presence with social content, fostering audience interaction with products and services, which ultimately boosts traffic, conversions, and revenue. Serving over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, Livefyre focuses on delivering real-time content marketing experiences. The company, founded in 2009, has formed strategic partnerships with major firms such as Adobe and Salesforce, enhancing its capabilities in consumer engagement through real-time content and social curation. Livefyre is supported by notable investors, including Adobe Systems and Salesforce Ventures.
ZergNet.com provides a software solution designed for publishers to promote their content across a network of partner sites. This platform sends tailored recommendations to visitors, facilitating the discovery of content on various media sites. ZergNet focuses on generating incremental traffic and unique visitors for its partners, which include major media companies such as Conde Nast, Time, NBC, and Viacom. By implementing ZergNet's content recommendation module, publishers can significantly increase their return traffic, targeting specific areas like video and sponsored sections. The company is headquartered in New York, New York, and serves to enhance visibility and sales revenue for its partners by driving substantial daily traffic.
PeopleLinx, Inc. operates a social business profile optimization platform that helps employees enhance their online presence and credibility. Founded in 2009 and headquartered in Philadelphia, Pennsylvania, the company provides a gamified solution that enables sales professionals to build relationships, attract qualified leads, and engage connections through targeted content. Its platform integrates with customer relationship management (CRM) systems, allowing users to track the impact of their activities and measure results effectively. Catering to various industries, including banking, insurance, legal, technology, and professional services, PeopleLinx serves a diverse clientele that includes notable organizations such as Comcast, Dechert LLP, and Marriott. As of 2017, PeopleLinx operates as a subsidiary of Frontline Selling.
REDEF Group, Inc. is a multimedia content provider that focuses on delivering daily remixes of topics such as fashion, sports, technology, music, and media and entertainment. Established in 2013 and headquartered in New York, the company engages its audience through various platforms, including its website, mobile application, daily newsletters, and social media feeds. REDEF serves as an interest blog that curates and presents content related to popular culture and technology, appealing to a diverse range of interests.
Media Redefined was a Social Media Agency that started in January, 2009. It closed down its operations on 18th July, 2012 and sold the domain and digital assets to an undisclosed individual. Some of the brands with which Media Redefined worked extensively include - Samsung, Maruti, Aircel, Micromax, NIIT, NASSCOM, etc. The founders can be contacted at: catchme@praval.com gauravtechie@gmail.com honeytech@gmail.com
Highlight is a mobile ambient awareness app. When you come within a few blocks of another Highlight user who is your Facebook friend or that you have friends or interests in common with, Highlight sends you a push notification and lets you message them. The app's homescreen displays a reverse chronological list of all the people you've crossed paths with.
We're bringing personality to the internet.
Wouldn’t it be great if we knew what people liked about us?
Knozen is a mobile app to discover and share personalities with your friends.
We use fun, free, social games, in a unique new way, to show people’s personalities, so that you can let people know what you think makes them unique and different. We’re a positive, supportive place for discovering and sharing these insights about each other.
We're creating the personality API for the internet -- an entire new class of human-understanding, and -empowering, technologies. We're here to discover, explore, and display the world’s personalities.
**Sulia is a subject-based social network that connects you to the top social sources on subjects you care about.** We all have interests that we're extremely passionate about. Whether it's our family, a sports team, breaking news, Hollywood gossip, a hobby, a career, or a political issue, we obsess over our interests everyday. However, with an endless number of sources talking about an endless number of subjects, it's nearly impossible to find the best sources to follow to across your interests. And, even if you were able to identify the top sources, sifting through all of their content is maddeningly time-consuming. We built Sulia to address these problems (which were driving us mad too). Sulia’s subject-based structure of social channels connects trusted sources and enthusiasts on shared interests across thousands of subjects, including breaking news and events. How? We use a combination of network managers and sophisticated algorithms to identify the best-regarded sources across thousands of subjects. We then dynamically filter content from those sources, regardless of where it's created (a blog, a social network, a media site, through Sulia's publishing system, etc.), into high-quality, realtime social channels. The result is streams of timely content from trusted sources that is always on-topic, readable, and relevant. People use Sulia everyday to discover new sources and engage with their interests. Sulia is backed by leading media and technology investors, including: -- Firstmark Capital: Rick Heitzmann -- Village Ventures: Matt Harris, Bo Peabody -- IA Capital Partners: Roger Ehrenberg -- Founder Collective: Chris Dixon -- SV Angels: Ron Conway -- Mark Gerson, Founder, Gerson Lehrman Group
PeopleLinx, Inc. operates a social business profile optimization platform that helps employees enhance their online presence and credibility. Founded in 2009 and headquartered in Philadelphia, Pennsylvania, the company provides a gamified solution that enables sales professionals to build relationships, attract qualified leads, and engage connections through targeted content. Its platform integrates with customer relationship management (CRM) systems, allowing users to track the impact of their activities and measure results effectively. Catering to various industries, including banking, insurance, legal, technology, and professional services, PeopleLinx serves a diverse clientele that includes notable organizations such as Comcast, Dechert LLP, and Marriott. As of 2017, PeopleLinx operates as a subsidiary of Frontline Selling.
Livefyre is a social depth platform that enables marketers to integrate user-generated content into their websites and marketing initiatives. This technology allows brands and publishers to enhance their online presence with social content, fostering audience interaction with products and services, which ultimately boosts traffic, conversions, and revenue. Serving over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, Livefyre focuses on delivering real-time content marketing experiences. The company, founded in 2009, has formed strategic partnerships with major firms such as Adobe and Salesforce, enhancing its capabilities in consumer engagement through real-time content and social curation. Livefyre is supported by notable investors, including Adobe Systems and Salesforce Ventures.
Group Nine Media is a digital media holding company that specializes in creating engaging content across various categories, including food, drink, entertainment, and news. Founded in 2016 and based in New York, the company comprises four key brands: The Dodo, a social video platform focused on animals; NowThis, which delivers video news tailored for social media; Thrillist, a lifestyle brand covering food, drink, travel, and entertainment; and Seeker, a channel dedicated to science and exploration. Group Nine Media aims to connect with a millennial audience, generating nearly 4 billion video views each month through its digital-first approach.
9GAG, Inc. is a social media platform founded in 2008 and based in Mountain View, California, that specializes in user-generated content focused on humor. The site allows users to post and comment on a wide array of entertaining media, including funny pictures, videos, and memes across various categories such as gaming, anime, movies, TV shows, and sports. 9GAG.TV, a subsidiary of the main platform, features user-generated videos that cover similar themes, including comedy, pranks, and cute moments. The platform is updated daily, providing a dynamic space for users to engage with content, share laughs, and connect with others who enjoy lighthearted entertainment.
33Across Inc. is a technology company that operates a social sharing and content discovery platform, focusing on enhancing consumer attention through automated advertising solutions. Founded in 2007 and based in New York, the company offers several key products, including SocialDNA Targeting, which helps clients identify social networks related to their brands, and BRAND GRAPH, which predicts potential consumers based on social and interest data. Additionally, it provides Social Personas, a real-time solution that captures social activity and demographic insights, and the Real Platform, which ensures ad quality by verifying viewability and preventing fraudulent traffic. 33Across aims to assist marketers in identifying high-potential prospects connected to existing customers while enabling publishers to effectively monetize their inventory, particularly in a cookieless environment. The company has additional offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago.
Kingmaker
Seed Round in 2012
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Supernova, formerly known as Viddy, offers a platform for users to easily capture, enhance, and share videos. It allows individuals to record significant moments and instantly transform them into visually appealing videos. The platform provides cinematic production packs for the creation of high-quality clips, which can be shared with a single click on popular social media networks such as Facebook, Twitter, and YouTube. Supernova fosters meaningful interactions by enabling users to receive feedback from friends and family on their creations. Additionally, it features real-time video discovery, encouraging exploration within a dynamic community. The company emphasizes creativity, inspiration, and personal expression in the realm of mobile video sharing.
Parent Media Group Inc. operates a range of family-oriented websites designed to support and engage parents. Founded in 2005 and based in Charlotte, North Carolina, the company offers platforms such as TheCuteKid.com, which helps families enter the entertainment industry with opportunities for prizes and casting; ParentSociety.com, which provides resources for parents from pregnancy through adolescence; CanvasPeople.com, where users can transform their photos into art; and DealsforMommy, which delivers curated deals and samples directly to mothers. The company focuses on creating interactive content and communities that allow parents to share experiences, shop, and find entertainment, fostering a supportive environment for families.
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.
Mighty Networks is a software company that provides a platform for building online communities and engaging audiences around shared interests. Founded in 2010 and located in Palo Alto, California, the company enables creators to develop and manage branded spaces where they can offer online courses, paid memberships, and events. By utilizing advanced algorithms and technology, Mighty Networks connects passionate fans and followers based on their interests and locations. The platform allows creators to consolidate their content, conversations, and community interactions in one place, enhancing the experience for both creators and their members. Through its services, Mighty Networks supports the creation of meaningful relationships and experiences, focusing on community engagement and subscription commerce under the creator's brand.
Livefyre is a social depth platform that enables marketers to integrate user-generated content into their websites and marketing initiatives. This technology allows brands and publishers to enhance their online presence with social content, fostering audience interaction with products and services, which ultimately boosts traffic, conversions, and revenue. Serving over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, Livefyre focuses on delivering real-time content marketing experiences. The company, founded in 2009, has formed strategic partnerships with major firms such as Adobe and Salesforce, enhancing its capabilities in consumer engagement through real-time content and social curation. Livefyre is supported by notable investors, including Adobe Systems and Salesforce Ventures.
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.
Friendbuy, Inc. operates an online platform that enables shoppers to share their product preferences and receive rewards for referrals. Founded in 2009 and based in Santa Monica, California, Friendbuy provides a software-as-a-service (SaaS) solution focused on referral programs for a diverse range of clients, including well-known e-commerce brands and Fortune 100 companies. The platform offers features such as real-time analytics and customizable templates, allowing businesses to optimize their marketing campaigns and enhance customer acquisition and loyalty. By empowering growth marketers with innovative tools, Friendbuy aims to help brands increase their market presence and strengthen customer relationships.
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.
Livefyre is a social depth platform that enables marketers to integrate user-generated content into their websites and marketing initiatives. This technology allows brands and publishers to enhance their online presence with social content, fostering audience interaction with products and services, which ultimately boosts traffic, conversions, and revenue. Serving over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, Livefyre focuses on delivering real-time content marketing experiences. The company, founded in 2009, has formed strategic partnerships with major firms such as Adobe and Salesforce, enhancing its capabilities in consumer engagement through real-time content and social curation. Livefyre is supported by notable investors, including Adobe Systems and Salesforce Ventures.
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.
Sportgenic, previously known as Active Athlete, Inc., is an online media and technology company that caters to the interests of sports enthusiasts. The company operates a network of specialized websites, including training resources, competition platforms, social networks, and content hubs tailored for sports fans. By leveraging proprietary technology and deep expertise in the sports domain, Sportgenic effectively connects marketers with engaged consumers, enhancing ad targeting and improving return on investment for advertising campaigns. Through its software-driven media planning tools, Sportgenic enables advertisers to efficiently plan, execute, and manage integrated marketing campaigns across multiple media types, ultimately fostering a strong connection between brands and their target audiences within the sports community.
Sportgenic, previously known as Active Athlete, Inc., is an online media and technology company that caters to the interests of sports enthusiasts. The company operates a network of specialized websites, including training resources, competition platforms, social networks, and content hubs tailored for sports fans. By leveraging proprietary technology and deep expertise in the sports domain, Sportgenic effectively connects marketers with engaged consumers, enhancing ad targeting and improving return on investment for advertising campaigns. Through its software-driven media planning tools, Sportgenic enables advertisers to efficiently plan, execute, and manage integrated marketing campaigns across multiple media types, ultimately fostering a strong connection between brands and their target audiences within the sports community.
The resource and community for women in business.
DigiSynd is an outsourced packaging, syndication, and marketing solution that enables digital studios and other content creators to get the most value out of their content online. The company uses time-honored storytelling techniques and valuable lessons from traditional media, but applies them in a medium of online communities, virtual experiences, interactivity and user-generated content. The company was founded by Oliver Luckett and Rob Maigret who previously worked together at [Revver](http://www.crunchbase.com/organization/revver).
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.
Doppelganger (formerly Evil Twin Studios) created and operates vSide, a 3D virtual world providing entertainment and social networking for the teen demographic. vSide users configure their own avatars, make friends, chat, dance, listen to music, shop for clothing, attend events and parties, create and decorate their own private spaces, and throw their own parties in those spaces, choosing the music, videos, and guest list.
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.