Halogen Ventures

Halogen Ventures is a Los Angeles-based venture capital firm established in 2017, specializing in early-stage investments in consumer technology startups with female founders. The firm targets pre-seed, seed, and series A companies, focusing on innovative technologies and products that cater to consumer needs. Halogen Ventures takes a hands-on approach, actively supporting entrepreneurs throughout their journey by helping them build essential networks, enhance brand visibility, recruit talent, secure follow-on funding, and navigate pathways to acquisition or initial public offerings. The firm is dedicated to promoting diversity in the tech industry by prioritizing investments in women-led businesses.

Ashley R. Balla

Partner

Adriana Gadala-Maria

Senior Associate

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

115 past transactions

Metropolis

Series B in 2022
Metropolis is an artificial intelligence and computer vision start-up founded in 2017 and based in Los Angeles, California. The company focuses on modernizing parking and enhancing future mobility solutions. Its operating platform utilizes advanced computer vision technology to create a modern mobility commerce infrastructure that aims to improve revenue generation and lower operating expenses for real estate partners. This system enables asset owners to optimize net operating income while providing access to contemporary parking amenities and diverse mobility options.

Ellevest

Series B in 2022
Ellevest, Inc. is an investment management firm founded in 2014 and based in New York City, focusing primarily on providing financial services to women. The firm manages customized client portfolios across various asset classes globally, employing fundamental analysis and a top-down approach in its investment strategy. Ellevest has developed a digital investment platform that offers a personalized experience, utilizing proprietary algorithms tailored to women's financial needs, including salary peaks and goal-specific portfolios. This platform aims to empower female investors by helping them take control of their investments and achieve their financial goals through a user-friendly interface and thoughtful portfolio construction.

Vibrant Planet

Seed Round in 2022
Vibrant Planet specializes in land management services and technology solutions aimed at accelerating land restoration efforts. Founded in 2004 and based in Incline Village, Nevada, the company collaborates with scientists, land management leaders, and policymakers to develop a cloud-based system that supports collaborative planning. This system is designed to enhance the resilience of communities and ecosystems in the face of climate change. By providing tools for planning and monitoring, Vibrant Planet enables stakeholders to effectively manage land resources, restore natural systems, and promote biodiversity, while also addressing critical issues such as carbon storage and clean water delivery. The company's efforts contribute to creating a more just and vibrant future, ultimately helping to save lives and protect infrastructure.

Brella

Seed Round in 2022
Brella is a childcare center based in Los Angeles, California, that offers a flexible and fully licensed childcare service. Founded in 2017 by Darien Williams and Melanie Wolff, Brella focuses on providing a play-based program for infants to preschool-aged children. The center features an enrichment-based curriculum and age-appropriate classrooms, ensuring high caregiver-child ratios for quality care. Brella's innovative platform allows parents to select childcare packages priced by the hour, eliminating the need for long-term contracts. Additionally, the center provides optional on-site amenities such as workspaces and curated classes, aiming to create a stress-free environment for parents while ensuring their children receive excellent care and education.

Flourish

Pre Seed Round in 2021
Flourish offers a subscription membership that helps women develop healthy habits that last through personalized accountability, community support, and education.

AKUA

Seed Round in 2021
Akua Inc. is a New York-based company that specializes in manufacturing plant-based snacks using ocean-farmed kelp. Founded in 2017, Akua aims to shift the perception of sustainable seafood by utilizing seaweeds that grow along coastlines worldwide. The company offers a range of vegan, gluten-free, and soy-free products that are low in calories, catering to health-conscious consumers. Akua sells its snacks online, providing customers with an affordable option for healthy and flavorful snacks derived from sustainable sources.

Babylist

Series C in 2021
Babylist is a vertical marketplace specializing in baby products, influencing the purchase decisions of over 8 million people annually. The company leverages proprietary technology and extensive data to provide objective editorial advice, recommending tested and reliable products to new parents. Babylist's registries facilitate connections between new parents and their friends and family, allowing loved ones to assist in shopping, planning, and preparing for the arrival of a child. By serving as a trusted resource in the $67 billion baby products market, Babylist has established itself as a leading brand for growing families, ensuring that they feel confident and supported throughout their parenting journey.

Vivoo

Venture Round in 2021
Vivoo is the world’s first at-home health tracker that uses urine tests to provide personalized lifestyle and nutritional advice based on your results. Vivoo tracks Vitamin C, Salinity, Oxidative Stress, Calcium, pH, Hydration and Ketones. You can get your results in just 60 seconds in the comfort of your home. Take the wheel with your health and wellness journey now - we are here for you every step of the way. The company was founded in 2017 and is based in San Francisco, California.

Tea Drops

Series A in 2021
Tea Drops is a woman-owned organic tea company based in Los Angeles, specializing in innovative, bagless, dissolvable teas. The company produces USDA organic, GMO-free, and gluten-free tea blends made from organic tea, sugar, and aromatic spices. Their unique products come in whimsical shapes such as hearts, stars, and flowers, reflecting a commitment to eco-friendly practices. Tea Drops offers a variety of options, including caffeinated, caffeine-free, collaboration, natural wellness, and bath and body teas. The company sells its products online and through retail stores across the United States, providing consumers with convenient and flavorful beverage choices that are free from artificial flavors.

Brella

Seed Round in 2021
Brella is a childcare center based in Los Angeles, California, that offers a flexible and fully licensed childcare service. Founded in 2017 by Darien Williams and Melanie Wolff, Brella focuses on providing a play-based program for infants to preschool-aged children. The center features an enrichment-based curriculum and age-appropriate classrooms, ensuring high caregiver-child ratios for quality care. Brella's innovative platform allows parents to select childcare packages priced by the hour, eliminating the need for long-term contracts. Additionally, the center provides optional on-site amenities such as workspaces and curated classes, aiming to create a stress-free environment for parents while ensuring their children receive excellent care and education.

Goodmylk

Venture Round in 2021
Goodmylk is a provider of beverage used intended to make raw, organic, and homemade plant-based milk and creamers. Its products are plant-based frozen concentrate and powder made of real food ingredients created with rich, creamy, and delicious homemade plant milk products come in original almond, pure almond, and original hemp flavors to create a thick, creamy foam that creates perfect latte art every time that enable consumers and baristas to make almond and hemp-based milk by just adding water without any chemicals, binders, fillers, gums. or preservatives.

Bulletin

Convertible Note in 2021
Bulletin, Inc. operates a wholesale marketplace that connects individual designers and brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and based in New York, the company also hosts shared storefronts in vacant commercial spaces, allowing emerging designers to showcase and sell their products in person. By providing a curated platform, Bulletin enables retailers to access new distribution channels while helping them create data-driven assortments tailored for optimal sales.

Zette

Pre Seed Round in 2021
Zette is a company focused on improving access to journalism by providing a browser extension that allows users to access premium online content typically restricted by paywalls. This platform not only facilitates access to news articles at a more affordable rate but also supports publishers and creators in their efforts to produce high-quality journalism. By lowering the barriers to real news, Zette aims to empower both readers and content creators, fostering a more informed public while ensuring the sustainability of quality journalism.

Upwards

Venture Round in 2021
Upwards is a technology-driven care solutions company focused on making care accessible and affordable for families while supporting caregivers. By connecting families with suitable caregivers, Upwards facilitates access to childcare and other care services tailored to individual needs. The company employs a data-driven approach to enhance the care system's supply and capacity, enabling real-time connections among families, care providers, employers, and government resources. This platform not only helps families find affordable care options but also assists childcare providers in establishing sustainable businesses, ultimately enabling employers to offer valuable childcare benefits to their employees.

Prive

Seed Round in 2021
Prive is a company focused on transforming the monetization strategies of modern consumer brands through innovative billing solutions. By providing a marketplace infrastructure tailored for e-commerce, Prive equips brands with tools to effectively manage pricing and incentives, facilitating the growth of subscription-based revenue models. The company's services are designed to help iconic consumer brands optimize their existing revenue streams while exploring new revenue opportunities through market intelligence and experimentation. Prive is backed by several notable investors, including Amity Ventures and Defy Partners, underscoring its potential impact in the consumer market.

Preemadonna

Seed Round in 2021
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

Metropolis

Series A in 2021
Metropolis is an artificial intelligence and computer vision start-up founded in 2017 and based in Los Angeles, California. The company focuses on modernizing parking and enhancing future mobility solutions. Its operating platform utilizes advanced computer vision technology to create a modern mobility commerce infrastructure that aims to improve revenue generation and lower operating expenses for real estate partners. This system enables asset owners to optimize net operating income while providing access to contemporary parking amenities and diverse mobility options.

Blue Onion Labs

Venture Round in 2021
Blue Onion Labs Inc., based in Albany, New York, is a software development company founded in 2020 that specializes in providing enterprise fintech solutions for finance and accounting teams. The company's software platform facilitates the tracing and reconciliation of financial transactions across various systems, enhancing the efficiency of these processes. Key features of its data matching software include transaction validation, data management, and integration with back-end systems, which streamline the financial close process. By automating repetitive tasks, Blue Onion Labs empowers finance professionals to work more effectively while ensuring control, compliance, and accuracy in their operations.

Caribu

Venture Round in 2020
Caribu Inc. is a family-oriented video calling application designed to facilitate engaging long-distance interactions between parents, grandparents, and children. Founded in 2014 and based in Miami, Florida, the platform allows users to read bedtime stories together while incorporating interactive features such as real-time drawing, a story guide pointer to help follow along, and a magnifying tool for small text. Additionally, Caribu offers an in-app bookstore with hundreds of children's books available in six languages. This combination of communication and education makes Caribu a valuable tool for modern families seeking to maintain connections and enhance learning experiences, even from afar.

Vurbl

Seed Round in 2020
Vurbl is a creator-focused, free streaming audio platform that facilitates the discovery and organization of various audio types, including user-generated content, across 40 categories. The platform enables users to create, upload, and share podcasts and audio commentary on a wide range of topics, such as conspiracies, wellness, business, and history. By providing these capabilities, Vurbl revolutionizes the distribution and consumption of audio-centric information, allowing content creators to engage audiences, earn subscribers, and monetize their work effectively.

Ome

Convertible Note in 2020
Ome is a technology company that specializes in smart, sustainable products designed to enhance home appliances and promote family interaction. Its primary offering is the patented Smart Knob, which replaces traditional stove knobs, allowing users to control and monitor their cooking appliances remotely. The Smart Knob features a sensor hub that connects to Wi-Fi and provides functionality such as automatic shut-off and safety-lock, ensuring a higher level of security in the kitchen. This innovation enables users to set cooking times and burner settings in advance, making cooking more efficient and reducing the risk of accidents. Founded in 2016 and headquartered in Durham, North Carolina, Ome aims to transform the way families interact with their home environments through advanced automation technology.

Toucan

Seed Round in 2020
Toucan is a company based in Santa Monica, California, founded in 2019. It specializes in a Google Chrome extension designed to facilitate language learning and communication. The extension allows users to translate words and phrases into various languages while browsing the web, enhancing vocabulary acquisition in a natural context without the need for traditional methods such as flashcards or formal classes. By employing experts in habit formation, learning, and human behavior, Toucan aims to create an effective and engaging language learning experience for its users.

Tea Drops

Venture Round in 2020
Tea Drops is a woman-owned organic tea company based in Los Angeles, specializing in innovative, bagless, dissolvable teas. The company produces USDA organic, GMO-free, and gluten-free tea blends made from organic tea, sugar, and aromatic spices. Their unique products come in whimsical shapes such as hearts, stars, and flowers, reflecting a commitment to eco-friendly practices. Tea Drops offers a variety of options, including caffeinated, caffeine-free, collaboration, natural wellness, and bath and body teas. The company sells its products online and through retail stores across the United States, providing consumers with convenient and flavorful beverage choices that are free from artificial flavors.

Intella X

Seed Round in 2020
Intella X is a blockchain web3 gaming platform designed to create a community-driven and self-sustaining ecosystem for both developers and gamers. It aims to bridge the gap between traditional web2 and emerging web3 gaming environments through its various services and business models. The platform features a decentralized exchange, an NFT marketplace, and a launchpad for managing and trading digital assets. Additionally, Intella X offers integration tools and a user-friendly crypto wallet, enabling developers to seamlessly adopt and implement blockchain applications. By focusing on these elements, Intella X supports the growth and interaction of its user community while facilitating the development of innovative gaming experiences.

Vurbl

Convertible Note in 2020
Vurbl is a creator-focused, free streaming audio platform that facilitates the discovery and organization of various audio types, including user-generated content, across 40 categories. The platform enables users to create, upload, and share podcasts and audio commentary on a wide range of topics, such as conspiracies, wellness, business, and history. By providing these capabilities, Vurbl revolutionizes the distribution and consumption of audio-centric information, allowing content creators to engage audiences, earn subscribers, and monetize their work effectively.

Monica+Andy

Venture Round in 2020
Monica+Andy is an operator of an online baby clothing shopping platform. The company's baby clothing platform offers an organic clothing line that enables consumers to purchase clothes for their children which are made from trustworthy fabric. Founded in 2014 by first-time mom Monica Royer, Monica + Andy was created from her heart to deliver the softest GOTS-certified organic essentials, to support new parents in a seamless shopping experience online and in Guideshops, and foster a community committed to making things better for babies and making things better for the planet.

Squad

Convertible Note in 2020
Squad is a San Francisco-based company that offers a web-based platform designed to facilitate social interaction among users. The platform allows friends to connect and spend time together by enabling video and audio chats while sharing their screens. Users can showcase various content from their devices, including messages and videos from apps like TikTok, creating an immersive shared experience. Additionally, Squad features an AMA (ask me anything) function, which aggregates information from various online profiles, making it easily accessible in one central location. This blend of social engagement and information sharing positions Squad as a versatile tool for enhancing digital interactions.

The Flex

Venture Round in 2020
The Flex Company, established in 2015 and headquartered in Venice, California, specializes in the development, manufacturing, and sale of single-use menstrual devices. Its product lineup includes the FLEX Cup, a disposable, disc-shaped device that temporarily blocks menstrual flow, and the FLEX Disc, which can be worn safely for up to twelve hours. In addition to menstrual products, the company offers a range of lifestyle items such as clothing and reusable totes through its online platform. The Flex Company is notable for its commitment to sustainability and is recognized as a leading brand in the period care market, with its products available in over 25,000 retail locations across the United States.

Live Tinted

Convertible Note in 2020
Live Tinted is a digital community and beauty brand dedicated to enhancing representation for individuals of diverse skin tones. Founded in 2018 and based in Los Angeles, the company aims to address the needs of those who feel overlooked in the beauty industry, promoting authentic representation and personal identity. Live Tinted offers a range of versatile beauty products that serve multiple purposes, including color correction, eyeshadow, blush, and lipstick. Their formulations are designed to be inclusive and efficacious, allowing consumers to find personalized solutions that resonate with their unique needs. Through its efforts, Live Tinted seeks to foster a sense of belonging and visibility in the beauty space, moving beyond tokenism to create a more inclusive standard.

AllVoices

Seed Round in 2020
AllVoices Holding Co. is a company that develops an anonymous reporting platform aimed at facilitating the safe reporting of harassment, bias, and cultural issues within organizations. Founded in 2017 and based in Santa Monica, California, AllVoices provides a tool that allows employees to report incidents confidentially, ensuring their anonymity. The platform aggregates data from these reports, enabling company leadership to gain insights into the extent of workplace issues. Additionally, it offers features such as audit-ready documentation and early trend detection, which assist human resources teams in managing incidents more effectively and efficiently. By leveraging real-time data, AllVoices helps organizations identify and address problems before they escalate, ultimately fostering a healthier workplace culture and ensuring that employees feel heard and supported.

HopSkipDrive

Venture Round in 2020
HopSkipDrive, Inc. is a transportation service focused on providing ridesharing solutions for children aged five and older. Founded in 2014 and based in Los Angeles, California, the company offers safe and reliable transportation for schools, families, and government agencies. HopSkipDrive has established partnerships with over 400 school districts and operates in 21 major markets across 12 states. The platform allows parents to pre-schedule rides with vetted drivers, ensuring children are transported securely between school and extracurricular activities. With a focus on convenience, HopSkipDrive has successfully transported 2 million riders to more than 16,000 schools, covering over 20 million miles in total.

Trust & Will

Series A in 2019
Trust & Will is an online platform that simplifies the estate planning process by providing attorney-approved, legally valid documents tailored to individual state guidelines. Founded in 2017 and headquartered in San Diego, California, the company has assisted hundreds of thousands of members in creating affordable estate plans and settling the estates of loved ones. The platform guides users through the creation of wills, trusts, and other essential legal documents, allowing clients to save on legal fees while ensuring their wishes are accurately documented. Trust & Will prioritizes customer data security, utilizing bank-level encryption and adhering to stringent standards, including SOC 2 and HIPAA compliance. Additionally, Trust & Will serves as the official estate planning benefit provider for AARP members and collaborates with several prominent financial institutions to support its mission of helping families leave their legacy. The service does not constitute legal advice and is not a law firm.

Carbon38

Venture Round in 2019
Carbon38, Inc. is an e-commerce platform dedicated to women's active and performance wear, headquartered in Los Angeles, California. Founded in 2012, the company features its proprietary label alongside a carefully curated selection of contemporary brands and exclusive collaborations. Its product offerings include a range of items such as bodysuits, sweaters, sweatshirts, crop tops, leggings, pants, capris, and shoes. Carbon38 aims to merge functional activewear with progressive street style, empowering women to express their individuality through fashion-forward choices. The company operates both online and through physical stores, providing access to luxury active apparel from leading sportswear designers worldwide while also offering their exclusive branded products.

Steereo

Venture Round in 2019
Steereo Inc. operates a music discovery platform tailored for rideshare drivers, founded in 2017 and based in New York City. The platform allows artists to showcase their music, providing exposure and enabling passengers to discover new tunes during their rides. By broadcasting new music through an app designed specifically for rideshare environments, Steereo creates an engaging experience for passengers while helping artists connect with potential fans. In addition to enhancing the ride experience, the platform also offers drivers opportunities to earn extra income and rewards. Steereo serves customers primarily in New York and Austin, Texas, contributing to the evolving landscape of music consumption in the rideshare industry.

Steereo

Seed Round in 2019
Steereo Inc. operates a music discovery platform tailored for rideshare drivers, founded in 2017 and based in New York City. The platform allows artists to showcase their music, providing exposure and enabling passengers to discover new tunes during their rides. By broadcasting new music through an app designed specifically for rideshare environments, Steereo creates an engaging experience for passengers while helping artists connect with potential fans. In addition to enhancing the ride experience, the platform also offers drivers opportunities to earn extra income and rewards. Steereo serves customers primarily in New York and Austin, Texas, contributing to the evolving landscape of music consumption in the rideshare industry.

Live Tinted

Seed Round in 2019
Live Tinted is a digital community and beauty brand dedicated to enhancing representation for individuals of diverse skin tones. Founded in 2018 and based in Los Angeles, the company aims to address the needs of those who feel overlooked in the beauty industry, promoting authentic representation and personal identity. Live Tinted offers a range of versatile beauty products that serve multiple purposes, including color correction, eyeshadow, blush, and lipstick. Their formulations are designed to be inclusive and efficacious, allowing consumers to find personalized solutions that resonate with their unique needs. Through its efforts, Live Tinted seeks to foster a sense of belonging and visibility in the beauty space, moving beyond tokenism to create a more inclusive standard.

Steereo

Convertible Note in 2019
Steereo Inc. operates a music discovery platform tailored for rideshare drivers, founded in 2017 and based in New York City. The platform allows artists to showcase their music, providing exposure and enabling passengers to discover new tunes during their rides. By broadcasting new music through an app designed specifically for rideshare environments, Steereo creates an engaging experience for passengers while helping artists connect with potential fans. In addition to enhancing the ride experience, the platform also offers drivers opportunities to earn extra income and rewards. Steereo serves customers primarily in New York and Austin, Texas, contributing to the evolving landscape of music consumption in the rideshare industry.

HopSkipDrive

Venture Round in 2019
HopSkipDrive, Inc. is a transportation service focused on providing ridesharing solutions for children aged five and older. Founded in 2014 and based in Los Angeles, California, the company offers safe and reliable transportation for schools, families, and government agencies. HopSkipDrive has established partnerships with over 400 school districts and operates in 21 major markets across 12 states. The platform allows parents to pre-schedule rides with vetted drivers, ensuring children are transported securely between school and extracurricular activities. With a focus on convenience, HopSkipDrive has successfully transported 2 million riders to more than 16,000 schools, covering over 20 million miles in total.

Glamsquad

Convertible Note in 2019
GLAMSQUAD, also known as GLAM Group, is a provider of on-demand beauty services based in New York City, operating since 2013. The company offers a range of services, including hair, makeup, and nail care, catering to clients in various locations such as New York City, Los Angeles, Miami, Washington D.C., Boston, and the San Francisco Bay Area. GLAMSQUAD connects clients with trained and vetted beauty professionals, ensuring high-quality results in the comfort of their homes, at events, or in offices. Clients can conveniently book services through the GLAMSQUAD app or website by selecting a service, date, and time. Additionally, GLAMSQUAD has expanded its offerings to include a line of hair and makeup products, designed based on customer feedback, which can be purchased online or through the app. The company aims to provide personalized beauty experiences while establishing a new retail channel that enhances the connection between beauty professionals and enthusiasts.

Metropolis

Seed Round in 2019
Metropolis is an artificial intelligence and computer vision start-up founded in 2017 and based in Los Angeles, California. The company focuses on modernizing parking and enhancing future mobility solutions. Its operating platform utilizes advanced computer vision technology to create a modern mobility commerce infrastructure that aims to improve revenue generation and lower operating expenses for real estate partners. This system enables asset owners to optimize net operating income while providing access to contemporary parking amenities and diverse mobility options.

StyleRow

Seed Round in 2019
StyleRow is a California-based design company founded in 2018 that specializes in enhancing the design process for professionals in the industry. The company offers an online platform that facilitates collaboration between interior designers, architects, high-end brands, and showrooms. This digital hub simplifies project management and purchasing, allowing designers to scale their businesses efficiently. By providing a centralized space for managing design projects, StyleRow aims to streamline workflows and improve the overall experience for design professionals and their clients.

Binti

Venture Round in 2019
Binti, Inc. is a technology company based in Oakland, California, that focuses on improving the foster care and adoption processes. Founded in 2013, Binti offers a platform that allows parents to complete home study paperwork online and connects them with a network of social workers and agencies for home visits and guidance throughout the adoption journey. The platform serves over 300 child welfare agencies across 33 states, assisting in the care of more than 30% of children in the U.S. child welfare system. Binti's software streamlines the recruitment, licensing, and matching of foster parents, while also supporting families in need to promote reunification with their children. The company's tools have demonstrated significant effectiveness, with agencies reporting an 80% increase in licensed families and reductions in approval times and social worker workload. Binti is committed to its mission of ensuring that every child has a safe and loving family, backed by investments from various venture capital firms.

Sarah Flint

Venture Round in 2019
Sarah Flint, Inc. is a luxury brand based in New York that designs and manufactures high-quality footwear for women. Founded in 2013, the company specializes in a variety of shoe styles, including flats, sandals, pumps, and boots. Sarah Flint's products are crafted with a focus on fit and function, ensuring that women can navigate their busy lives with grace and confidence. The shoes are hand-crafted by Italian artisans in Northern Italy, reflecting the brand's commitment to quality and attention to detail. Sarah Flint sells its footwear through various retailers in the United States and internationally, as well as through its online store.

Brella

Convertible Note in 2019
Brella Ltd. is a Finnish company that specializes in developing a networking platform designed for events, conferences, and live streams. Founded in 2016 and based in Jyvaskyla, Brella's application utilizes a matchmaking algorithm powered by artificial intelligence to facilitate connections among attendees. It enables professionals to discover high-value contacts, such as potential clients, colleagues, investors, and other relevant business connections, thereby enhancing their networking experiences. By streamlining the process of finding and meeting the right people at the right time, Brella aims to simplify and improve the overall effectiveness of networking at various events.

Trust & Will

Seed Round in 2019
Trust & Will is an online platform that simplifies the estate planning process by providing attorney-approved, legally valid documents tailored to individual state guidelines. Founded in 2017 and headquartered in San Diego, California, the company has assisted hundreds of thousands of members in creating affordable estate plans and settling the estates of loved ones. The platform guides users through the creation of wills, trusts, and other essential legal documents, allowing clients to save on legal fees while ensuring their wishes are accurately documented. Trust & Will prioritizes customer data security, utilizing bank-level encryption and adhering to stringent standards, including SOC 2 and HIPAA compliance. Additionally, Trust & Will serves as the official estate planning benefit provider for AARP members and collaborates with several prominent financial institutions to support its mission of helping families leave their legacy. The service does not constitute legal advice and is not a law firm.

PartySlate

Seed Round in 2019
PartySlate is a digital marketplace designed to assist individuals in planning various events, including weddings, corporate gatherings, and social celebrations. The platform connects users with leading event professionals, vendors, and venues both nationally and internationally. Users can explore a vast array of unique party ideas and browse portfolios of event planners, caterers, photographers, and more. Since its establishment in 2016, PartySlate has seen significant engagement, with over 25,000 venues, planners, and vendors sharing more than 2 million photos of actual events. This content-rich platform not only inspires users but also serves as a portfolio-sharing tool for professionals in the event industry, allowing them to showcase their work and connect with potential clients.

Goodmylk

Convertible Note in 2019
Goodmylk is a provider of beverage used intended to make raw, organic, and homemade plant-based milk and creamers. Its products are plant-based frozen concentrate and powder made of real food ingredients created with rich, creamy, and delicious homemade plant milk products come in original almond, pure almond, and original hemp flavors to create a thick, creamy foam that creates perfect latte art every time that enable consumers and baristas to make almond and hemp-based milk by just adding water without any chemicals, binders, fillers, gums. or preservatives.

Preemadonna

Venture Round in 2018
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

Shipsi

Seed Round in 2018
Shipsi, Inc. specializes in providing logistics solutions tailored for e-commerce retailers, focusing on same-day and instant delivery services. Founded in 2017 and headquartered in Austin, Texas, the company enables retailers to integrate an "instant shipping" option directly into their checkout processes without the complexities of managing logistics. By leveraging existing delivery networks and infrastructure, Shipsi facilitates rapid order fulfillment, allowing customers to receive their purchases within hours. The platform also enhances the delivery experience by offering live tracking notifications for both retailers and consumers, ultimately improving customer satisfaction.

One Potato

Convertible Note in 2018
One Potato is an organic, family-friendly food company that simplifies meal planning for families by providing fresh, organic ingredients in precise portions. Customers specify their family size and meal preferences, and the company sends personalized meal plans complete with recipes and images for the upcoming week. One Potato sources its ingredients from local farms, promoting both health and sustainability. The service operates without membership fees or minimum commitments, allowing customers to skip deliveries or cancel at any time. By focusing on convenience and quality, One Potato aims to help families save time and money while enjoying healthy and delicious meals.

Broadway Roulette

Venture Round in 2018
Broadway Roulette Inc. operates an online platform that simplifies the process of purchasing tickets for Broadway shows. Founded in 2017 and based in New York, the company connects consumers with cultural events in the Broadway theatre market and offers options for advance ticket booking. Users can specify their preferred date, the number of tickets needed, and their personal preferences, allowing the platform to recommend suitable shows. This innovative approach aims to make attending Broadway performances more accessible and enjoyable for a diverse audience.

The Flex

Seed Round in 2018
The Flex Company, established in 2015 and headquartered in Venice, California, specializes in the development, manufacturing, and sale of single-use menstrual devices. Its product lineup includes the FLEX Cup, a disposable, disc-shaped device that temporarily blocks menstrual flow, and the FLEX Disc, which can be worn safely for up to twelve hours. In addition to menstrual products, the company offers a range of lifestyle items such as clothing and reusable totes through its online platform. The Flex Company is notable for its commitment to sustainability and is recognized as a leading brand in the period care market, with its products available in over 25,000 retail locations across the United States.

Blue Fever

Convertible Note in 2018
Blue Fever is a community-driven social well-being platform focused on supporting the mental wellness of young individuals. It offers a safe and judgment-free environment where users can engage in journaling and express their authentic selves. The platform integrates elements of emotional media, allowing users to receive emotional support through both artificial intelligence and community interactions. Additionally, Blue Fever rewards users for their progress in developing a healthy identity, fostering a sense of achievement and motivation in their mental health journey.

Inked Brands

Series A in 2018
Inked Brands, Inc., founded in 2007 and headquartered in Bowling Green, Kentucky, specializes in supporting brands through a range of services, including marketing, product development, fulfillment, web development, and customer support. The company focuses on enabling e-commerce by empowering influencers to monetize their social media followings, thereby creating sustainable revenue streams for both the influencers and the brands they represent.

Live Tinted

Seed Round in 2018
Live Tinted is a digital community and beauty brand dedicated to enhancing representation for individuals of diverse skin tones. Founded in 2018 and based in Los Angeles, the company aims to address the needs of those who feel overlooked in the beauty industry, promoting authentic representation and personal identity. Live Tinted offers a range of versatile beauty products that serve multiple purposes, including color correction, eyeshadow, blush, and lipstick. Their formulations are designed to be inclusive and efficacious, allowing consumers to find personalized solutions that resonate with their unique needs. Through its efforts, Live Tinted seeks to foster a sense of belonging and visibility in the beauty space, moving beyond tokenism to create a more inclusive standard.

Goodr

Seed Round in 2018
Goodr Inc. is a technology-driven platform based in Atlanta, Georgia, focused on sustainable food surplus management to combat hunger and reduce food waste. Founded in 2016, Goodr offers a real-time food rescue application that allows businesses to efficiently donate edible food waste to local nonprofit organizations. Their platform includes features such as logistics management, analytics on food waste patterns, and documentation for tax deductions under applicable regulations. Goodr's blockchain-enabled system provides an audit-friendly record of donations, enabling businesses to track their contributions and assess community impact. By streamlining food donations, Goodr aims to create a triple benefit: improving business profitability through tax savings, decreasing greenhouse gas emissions from landfills, and addressing hunger in local communities.

HopSkipDrive

Series A in 2018
HopSkipDrive, Inc. is a transportation service focused on providing ridesharing solutions for children aged five and older. Founded in 2014 and based in Los Angeles, California, the company offers safe and reliable transportation for schools, families, and government agencies. HopSkipDrive has established partnerships with over 400 school districts and operates in 21 major markets across 12 states. The platform allows parents to pre-schedule rides with vetted drivers, ensuring children are transported securely between school and extracurricular activities. With a focus on convenience, HopSkipDrive has successfully transported 2 million riders to more than 16,000 schools, covering over 20 million miles in total.

Tea Drops

Seed Round in 2018
Tea Drops is a woman-owned organic tea company based in Los Angeles, specializing in innovative, bagless, dissolvable teas. The company produces USDA organic, GMO-free, and gluten-free tea blends made from organic tea, sugar, and aromatic spices. Their unique products come in whimsical shapes such as hearts, stars, and flowers, reflecting a commitment to eco-friendly practices. Tea Drops offers a variety of options, including caffeinated, caffeine-free, collaboration, natural wellness, and bath and body teas. The company sells its products online and through retail stores across the United States, providing consumers with convenient and flavorful beverage choices that are free from artificial flavors.

Senreve

Seed Round in 2018
Senreve is a luxury handbag company for the multifaceted modern woman. With Senreve, women are now free to go about their day with ease, empowered to better live their busy, modern lifestyles. From phone and wallet to laptop and lipstick—finally a beautiful bag that knows how to multitask. What they’ve created is a seamless blend of elegant design, impeccable quality, and innovative construction. Their bags are sleek, structured, and designed to carry life in style. They're also lightweight, travel-friendly, and just as appropriate for a business meeting as they are for happy hour or brunch.

theSkimm

Venture Round in 2018
TheSkimm, Inc. is a digital media company founded in 2012 and based in New York, specializing in delivering concise and relevant information to educated professionals, particularly women. Its flagship product is a daily newsletter that breaks down news, trends, and policies impacting women's lives, allowing them to make informed decisions. TheSkimm aims to empower its audience by providing reliable, non-partisan content that integrates easily into daily routines. In addition to the Daily Skimm, the company's offerings include various newsletters such as Skimm Money, a podcast, and a mobile app. TheSkimm also operates Skimm Studios, which produces video and audio content, and SKM Lab, an in-house creative agency for brand engagement. Committed to social impact, theSkimm supports initiatives like Skimm Your Ballot to encourage voter participation and the #ShowUsYourLeave movement to promote transparency in paid family leave. Co-founded by Carly Zakin and Danielle Weisberg, theSkimm has developed a loyal audience and continues to innovate within the media landscape.

Tentrr

Series A in 2018
Tentrr, Inc. is an online platform established in 2015, based in New York, that connects private landowners with campers seeking unique outdoor experiences. The platform offers over 1,000 ready-to-go campsites across 44 states, facilitating the booking process for both campers and landowners. By providing a streamlined marketplace, Tentrr enables landowners to share their land while creating additional income streams and supporting local economies. The platform not only boosts tourism but also promotes conservation of natural lands. Reservations can be made directly on Tentrr's website or through various popular travel sites, enhancing accessibility for users looking to explore the outdoors.

theSkimm

Series C in 2018
TheSkimm, Inc. is a digital media company founded in 2012 and based in New York, specializing in delivering concise and relevant information to educated professionals, particularly women. Its flagship product is a daily newsletter that breaks down news, trends, and policies impacting women's lives, allowing them to make informed decisions. TheSkimm aims to empower its audience by providing reliable, non-partisan content that integrates easily into daily routines. In addition to the Daily Skimm, the company's offerings include various newsletters such as Skimm Money, a podcast, and a mobile app. TheSkimm also operates Skimm Studios, which produces video and audio content, and SKM Lab, an in-house creative agency for brand engagement. Committed to social impact, theSkimm supports initiatives like Skimm Your Ballot to encourage voter participation and the #ShowUsYourLeave movement to promote transparency in paid family leave. Co-founded by Carly Zakin and Danielle Weisberg, theSkimm has developed a loyal audience and continues to innovate within the media landscape.

Trust & Will

Convertible Note in 2018
Trust & Will is an online platform that simplifies the estate planning process by providing attorney-approved, legally valid documents tailored to individual state guidelines. Founded in 2017 and headquartered in San Diego, California, the company has assisted hundreds of thousands of members in creating affordable estate plans and settling the estates of loved ones. The platform guides users through the creation of wills, trusts, and other essential legal documents, allowing clients to save on legal fees while ensuring their wishes are accurately documented. Trust & Will prioritizes customer data security, utilizing bank-level encryption and adhering to stringent standards, including SOC 2 and HIPAA compliance. Additionally, Trust & Will serves as the official estate planning benefit provider for AARP members and collaborates with several prominent financial institutions to support its mission of helping families leave their legacy. The service does not constitute legal advice and is not a law firm.

Squad

Seed Round in 2018
Squad is a San Francisco-based company that offers a web-based platform designed to facilitate social interaction among users. The platform allows friends to connect and spend time together by enabling video and audio chats while sharing their screens. Users can showcase various content from their devices, including messages and videos from apps like TikTok, creating an immersive shared experience. Additionally, Squad features an AMA (ask me anything) function, which aggregates information from various online profiles, making it easily accessible in one central location. This blend of social engagement and information sharing positions Squad as a versatile tool for enhancing digital interactions.

Inked Brands

Convertible Note in 2018
Inked Brands, Inc., founded in 2007 and headquartered in Bowling Green, Kentucky, specializes in supporting brands through a range of services, including marketing, product development, fulfillment, web development, and customer support. The company focuses on enabling e-commerce by empowering influencers to monetize their social media followings, thereby creating sustainable revenue streams for both the influencers and the brands they represent.

The Flex

Seed Round in 2018
The Flex Company, established in 2015 and headquartered in Venice, California, specializes in the development, manufacturing, and sale of single-use menstrual devices. Its product lineup includes the FLEX Cup, a disposable, disc-shaped device that temporarily blocks menstrual flow, and the FLEX Disc, which can be worn safely for up to twelve hours. In addition to menstrual products, the company offers a range of lifestyle items such as clothing and reusable totes through its online platform. The Flex Company is notable for its commitment to sustainability and is recognized as a leading brand in the period care market, with its products available in over 25,000 retail locations across the United States.

Dog Parker

Seed Round in 2018
DogSpot is solving an everyday problem for dog owners and retailers. Our hi-tech doghouse, the DogSpot, sits directly in front of stores that can’t allow dogs inside giving dog owners a safe place for their dogs to wait while they go shopping. Retailers love us because we're changing shopper behavior: shoppers spend 2x as long in-store when they use the DogSpot and we keep them health code compliant -- a growing concern as new trends in dog ownership have 87% of dogs going shopping with their owners every week. Current location partners include retail giants Kroger & Albertsons. And advertising partners include two of the biggest pet brands, Purina and Banfield Animal Hospital. Business Model We make money three ways: dog owners pay by-the-minute to use the service, location partners pay to make the amenity available to their shoppers and brands pay to advertise with us in our high-traffic locations.

Finery

Seed Round in 2018
Finery is a fashion and technology startup focused on transforming wardrobe management through an innovative platform. This platform scans online shopping receipts to create a virtual wardrobe for users, allowing them to gain insights into their clothing choices and spending habits. By utilizing predictive analytics, Finery provides women with personalized styling recommendations and alerts for sales on items in their wishlists. Additionally, the platform offers reminders for returning recently purchased items, helping consumers make informed decisions about their fashion investments.

Preemadonna

Seed Round in 2017
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

Tea Drops

Convertible Note in 2017
Tea Drops is a woman-owned organic tea company based in Los Angeles, specializing in innovative, bagless, dissolvable teas. The company produces USDA organic, GMO-free, and gluten-free tea blends made from organic tea, sugar, and aromatic spices. Their unique products come in whimsical shapes such as hearts, stars, and flowers, reflecting a commitment to eco-friendly practices. Tea Drops offers a variety of options, including caffeinated, caffeine-free, collaboration, natural wellness, and bath and body teas. The company sells its products online and through retail stores across the United States, providing consumers with convenient and flavorful beverage choices that are free from artificial flavors.

ScribbleChat

Venture Round in 2017
ScribbleChat is a mobile messaging application.

The Sill

Seed Round in 2017
The Sill offers ceramic planters potted with houseplants. It was created with a simple ambition, to inspire people to bring more of the outdoors in. Their mission is to make the experience of discovering the perfect potted plants as wonderful as the plants themselves. The Sill is the source that bridges the gap between plants and people - offering products and services that fit with your personal style, your lifestyle, and your budget.

Dog Parker

Seed Round in 2017
DogSpot is solving an everyday problem for dog owners and retailers. Our hi-tech doghouse, the DogSpot, sits directly in front of stores that can’t allow dogs inside giving dog owners a safe place for their dogs to wait while they go shopping. Retailers love us because we're changing shopper behavior: shoppers spend 2x as long in-store when they use the DogSpot and we keep them health code compliant -- a growing concern as new trends in dog ownership have 87% of dogs going shopping with their owners every week. Current location partners include retail giants Kroger & Albertsons. And advertising partners include two of the biggest pet brands, Purina and Banfield Animal Hospital. Business Model We make money three ways: dog owners pay by-the-minute to use the service, location partners pay to make the amenity available to their shoppers and brands pay to advertise with us in our high-traffic locations.

Squad

Seed Round in 2017
Squad is a San Francisco-based company that offers a web-based platform designed to facilitate social interaction among users. The platform allows friends to connect and spend time together by enabling video and audio chats while sharing their screens. Users can showcase various content from their devices, including messages and videos from apps like TikTok, creating an immersive shared experience. Additionally, Squad features an AMA (ask me anything) function, which aggregates information from various online profiles, making it easily accessible in one central location. This blend of social engagement and information sharing positions Squad as a versatile tool for enhancing digital interactions.

Squad

Convertible Note in 2017
Squad is a San Francisco-based company that offers a web-based platform designed to facilitate social interaction among users. The platform allows friends to connect and spend time together by enabling video and audio chats while sharing their screens. Users can showcase various content from their devices, including messages and videos from apps like TikTok, creating an immersive shared experience. Additionally, Squad features an AMA (ask me anything) function, which aggregates information from various online profiles, making it easily accessible in one central location. This blend of social engagement and information sharing positions Squad as a versatile tool for enhancing digital interactions.

VIDA

Venture Round in 2017
VIDA & Co. operates an e-commerce platform that connects manufacturers and artists for the design and production of clothing and accessories. Founded in 2014 and based in San Francisco, California, the company utilizes direct-to-fabric technology to enable the rapid production of unique apparel from designers worldwide. This innovative approach allows any submitted design to progress from sketch to finished product within a week, leveraging a network of ten manufacturers. By strategically selecting its partnerships, VIDA aims to bridge the gap between artists and consumers while promoting socially responsible fashion. In 2018, VIDA became a subsidiary of Cimpress plc.

Werk

Seed Round in 2017
Werk is the first and only people analytics software that helps companies improve their flexibility performance through data. Through a proprietary assessment methodology and analytics dashboard, Werk delivers the insights companies need to understand current flexibility baseline and gaps, the highest ROI flex investments to close those gaps, and the impact of flexibility on their most important business metrics. Learn more at Werk.co

Werk

Seed Round in 2017
Werk is the first and only people analytics software that helps companies improve their flexibility performance through data. Through a proprietary assessment methodology and analytics dashboard, Werk delivers the insights companies need to understand current flexibility baseline and gaps, the highest ROI flex investments to close those gaps, and the impact of flexibility on their most important business metrics. Learn more at Werk.co

Dog Parker

Convertible Note in 2017
DogSpot is solving an everyday problem for dog owners and retailers. Our hi-tech doghouse, the DogSpot, sits directly in front of stores that can’t allow dogs inside giving dog owners a safe place for their dogs to wait while they go shopping. Retailers love us because we're changing shopper behavior: shoppers spend 2x as long in-store when they use the DogSpot and we keep them health code compliant -- a growing concern as new trends in dog ownership have 87% of dogs going shopping with their owners every week. Current location partners include retail giants Kroger & Albertsons. And advertising partners include two of the biggest pet brands, Purina and Banfield Animal Hospital. Business Model We make money three ways: dog owners pay by-the-minute to use the service, location partners pay to make the amenity available to their shoppers and brands pay to advertise with us in our high-traffic locations.

Levo

Venture Round in 2017
Levo League Corporation operates an online community aimed at supporting professional women, particularly those in the early stages of their careers. Founded in 2011 and based in New York, the platform focuses on providing essential career resources, including job listings, mentoring opportunities, and educational classes. With an average member age of 23, Levo serves as a networking hub where young professionals can connect, seek advice, and enhance their career skills. The platform is designed to empower its users by fostering relationships and offering guidance tailored to their unique career journeys.

Blue Fever

Seed Round in 2017
Blue Fever is a community-driven social well-being platform focused on supporting the mental wellness of young individuals. It offers a safe and judgment-free environment where users can engage in journaling and express their authentic selves. The platform integrates elements of emotional media, allowing users to receive emotional support through both artificial intelligence and community interactions. Additionally, Blue Fever rewards users for their progress in developing a healthy identity, fostering a sense of achievement and motivation in their mental health journey.

Silvernest

Seed Round in 2017
Silvernest LLC operates an online home-sharing platform that connects homeowners, particularly boomers and empty nesters, with potential long-term roommates. Founded in 2015 and based in Boulder, Colorado, the platform features a proprietary matching tool that helps users find compatible housemates based on their specific criteria. Silvernest provides a comprehensive suite of services, including home listings, alerts for pre-qualified renters, lease creation and management, as well as rent collection. Additionally, the website offers guidance for selecting housemates, facilitating a secure and efficient house-sharing experience. This innovative solution enables homeowners to earn supplemental income while fostering new social connections.

The Relish

Convertible Note in 2017
The Relish is a sports video network established in 2016 and headquartered in San Francisco, California. It focuses on providing digital and social content specifically tailored for female sports fans and underrepresented audiences. The platform aims to democratize sports by entertaining, connecting, and empowering its users, allowing them to stay informed about the latest trends and topics in the sports world. Through its innovative approach, The Relish fosters a community where women can engage in discussions about the sports they are passionate about.

Barn & Willow

Venture Round in 2017
Barn & Willow Inc. is a home decor company based in Menlo Park, California, that specializes in designing custom window treatments. Founded in 2014, the company offers a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on accessibility and ease, Barn & Willow provides customers with the ability to select from a wide variety of fabrics, styles, and dimensions for their custom drapery needs. The company's services are available online, catering to both domestic and international customers, and aim to simplify the process of creating personalized home decor solutions.

Inked Brands

Series A in 2017
Inked Brands, Inc., founded in 2007 and headquartered in Bowling Green, Kentucky, specializes in supporting brands through a range of services, including marketing, product development, fulfillment, web development, and customer support. The company focuses on enabling e-commerce by empowering influencers to monetize their social media followings, thereby creating sustainable revenue streams for both the influencers and the brands they represent.

Armoire

Convertible Note in 2017
Armoire is a clothing rental service based in Seattle, Washington, that allows customers to borrow contemporary women's clothing with the flexibility to swap items at any time. Founded in 2016, the company caters to modern women seeking convenient shopping solutions by offering a diverse range of apparel, including blouses, dresses, jumpsuits, and denim. Armoire's platform employs machine learning to provide personalized clothing recommendations tailored to individual styles and preferences. Additionally, the service features door-to-door pickup and delivery, making it easy for women to access and return rented garments for various occasions.

Tentrr

Seed Round in 2017
Tentrr, Inc. is an online platform established in 2015, based in New York, that connects private landowners with campers seeking unique outdoor experiences. The platform offers over 1,000 ready-to-go campsites across 44 states, facilitating the booking process for both campers and landowners. By providing a streamlined marketplace, Tentrr enables landowners to share their land while creating additional income streams and supporting local economies. The platform not only boosts tourism but also promotes conservation of natural lands. Reservations can be made directly on Tentrr's website or through various popular travel sites, enhancing accessibility for users looking to explore the outdoors.

Carbon38

Venture Round in 2017
Carbon38, Inc. is an e-commerce platform dedicated to women's active and performance wear, headquartered in Los Angeles, California. Founded in 2012, the company features its proprietary label alongside a carefully curated selection of contemporary brands and exclusive collaborations. Its product offerings include a range of items such as bodysuits, sweaters, sweatshirts, crop tops, leggings, pants, capris, and shoes. Carbon38 aims to merge functional activewear with progressive street style, empowering women to express their individuality through fashion-forward choices. The company operates both online and through physical stores, providing access to luxury active apparel from leading sportswear designers worldwide while also offering their exclusive branded products.
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