Halogen Ventures

Founded in 2017, Halogen Ventures is a Los Angeles-based venture capital firm focused on investing in early-stage consumer technology startups led by women. The firm supports founders throughout their lifecycle, providing hands-on assistance with networking, brand exposure, talent acquisition, follow-on funding, and strategic growth.

Ashley R. Balla

Partner

Adriana Gadala-Maria

Senior Associate

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

Past deals in Los Angeles, CA

Metropolis

Series B in 2022
Metropolis is an artificial intelligence and computer vision start-up founded in 2017 and headquartered in Los Angeles, California. The company focuses on modernizing parking solutions and enhancing the future of mobility. Its platform utilizes advanced computer vision technology to create a modern mobility commerce infrastructure that improves revenue generation and lowers operating expenses for real estate partners. By optimizing net operating income, Metropolis enables asset owners to access contemporary parking amenities and a variety of multi-modal mobility options, positioning itself as a key player in the evolving landscape of urban transportation and parking management.

Brella

Seed Round in 2022
Brella is a networking platform for events, conferences and livestreams that helps professionals discover and connect with high-value contacts. The platform relies on a matchmaking algorithm, often AI-powered, to guide attendees to relevant people, opportunities, and conversations at the right time and place. Based in Jyväskylä, Finland, Brella aims to simplify networking and enable attendees to build meaningful business relationships during live events, conferences, and streams, facilitating face-to-face interactions and timely connections.

Brella

Seed Round in 2021
Brella is a networking platform for events, conferences and livestreams that helps professionals discover and connect with high-value contacts. The platform relies on a matchmaking algorithm, often AI-powered, to guide attendees to relevant people, opportunities, and conversations at the right time and place. Based in Jyväskylä, Finland, Brella aims to simplify networking and enable attendees to build meaningful business relationships during live events, conferences, and streams, facilitating face-to-face interactions and timely connections.

Metropolis

Series A in 2021
Metropolis is an artificial intelligence and computer vision start-up founded in 2017 and headquartered in Los Angeles, California. The company focuses on modernizing parking solutions and enhancing the future of mobility. Its platform utilizes advanced computer vision technology to create a modern mobility commerce infrastructure that improves revenue generation and lowers operating expenses for real estate partners. By optimizing net operating income, Metropolis enables asset owners to access contemporary parking amenities and a variety of multi-modal mobility options, positioning itself as a key player in the evolving landscape of urban transportation and parking management.

GLAMSQUAD

Convertible Note in 2019
Founded in 2013, GLAMSQUAD is a New York-based company specializing in on-demand beauty services. It offers hair styling and makeup services through trained professionals who visit clients at their homes, offices, or events across major U.S. cities. The company also retails its own line of hair care products.

Metropolis

Seed Round in 2019
Metropolis is an artificial intelligence and computer vision start-up founded in 2017 and headquartered in Los Angeles, California. The company focuses on modernizing parking solutions and enhancing the future of mobility. Its platform utilizes advanced computer vision technology to create a modern mobility commerce infrastructure that improves revenue generation and lowers operating expenses for real estate partners. By optimizing net operating income, Metropolis enables asset owners to access contemporary parking amenities and a variety of multi-modal mobility options, positioning itself as a key player in the evolving landscape of urban transportation and parking management.

Brella

Convertible Note in 2019
Brella is a networking platform for events, conferences and livestreams that helps professionals discover and connect with high-value contacts. The platform relies on a matchmaking algorithm, often AI-powered, to guide attendees to relevant people, opportunities, and conversations at the right time and place. Based in Jyväskylä, Finland, Brella aims to simplify networking and enable attendees to build meaningful business relationships during live events, conferences, and streams, facilitating face-to-face interactions and timely connections.
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