Halogen Ventures

Halogen Ventures is a Los Angeles-based venture capital firm established in 2017, specializing in early-stage investments in consumer technology startups with female founders. The firm targets pre-seed, seed, and series A companies, focusing on innovative technologies and products that cater to consumer needs. Halogen Ventures takes a hands-on approach, actively supporting entrepreneurs throughout their journey by helping them build essential networks, enhance brand visibility, recruit talent, secure follow-on funding, and navigate pathways to acquisition or initial public offerings. The firm is dedicated to promoting diversity in the tech industry by prioritizing investments in women-led businesses.

Ashley R. Balla

Partner

Adriana Ochi

Senior Associate

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

Past deals in Beauty

Live Tinted

Seed Round in 2021
Live Tinted is a digital community and beauty brand dedicated to enhancing representation for individuals of diverse skin tones. Founded in 2018 and based in Los Angeles, the company aims to address the needs of those who feel overlooked in the beauty industry, promoting authentic representation and personal identity. Live Tinted offers a range of versatile beauty products that serve multiple purposes, including color correction, eyeshadow, blush, and lipstick. Their formulations are designed to be inclusive and efficacious, allowing consumers to find personalized solutions that resonate with their unique needs. Through its efforts, Live Tinted seeks to foster a sense of belonging and visibility in the beauty space, moving beyond tokenism to create a more inclusive standard.

Bulletin

Convertible Note in 2021
Bulletin, Inc. operates a wholesale marketplace that connects individual designers and brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and based in New York, the company also hosts shared storefronts in vacant commercial spaces, allowing emerging designers to showcase and sell their products in person. By providing a curated platform, Bulletin enables retailers to access new distribution channels while helping them create data-driven assortments tailored for optimal sales.

ThirdLove

Venture Round in 2021
ThirdLove, Inc. is a women's lifestyle brand specializing in the design, manufacture, and sale of undergarments and nightwear. Founded in 2012 and based in San Francisco, California, the company offers a wide range of products, including various styles of bras such as T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity bras. ThirdLove distinguishes itself by utilizing technology and real women's measurements to create proprietary ½-cup sizes, ensuring a better fit for women of all shapes. The company operates through an online platform as well as physical retail locations, aiming to provide every woman with the perfect fit and a comfortable wearing experience.

Preemadonna

Seed Round in 2021
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

Freedom

Venture Round in 2020
Freedom is an online seller of beauty products. They provide products like lip balm and wipes. They sell beauty products online, including natural deodorant, natural deodorant in eco-friendly paper tubes, spray deodorants, travel-size deodorants, and bundles and saves.

Live Tinted

Convertible Note in 2020
Live Tinted is a digital community and beauty brand dedicated to enhancing representation for individuals of diverse skin tones. Founded in 2018 and based in Los Angeles, the company aims to address the needs of those who feel overlooked in the beauty industry, promoting authentic representation and personal identity. Live Tinted offers a range of versatile beauty products that serve multiple purposes, including color correction, eyeshadow, blush, and lipstick. Their formulations are designed to be inclusive and efficacious, allowing consumers to find personalized solutions that resonate with their unique needs. Through its efforts, Live Tinted seeks to foster a sense of belonging and visibility in the beauty space, moving beyond tokenism to create a more inclusive standard.

Live Tinted

Seed Round in 2019
Live Tinted is a digital community and beauty brand dedicated to enhancing representation for individuals of diverse skin tones. Founded in 2018 and based in Los Angeles, the company aims to address the needs of those who feel overlooked in the beauty industry, promoting authentic representation and personal identity. Live Tinted offers a range of versatile beauty products that serve multiple purposes, including color correction, eyeshadow, blush, and lipstick. Their formulations are designed to be inclusive and efficacious, allowing consumers to find personalized solutions that resonate with their unique needs. Through its efforts, Live Tinted seeks to foster a sense of belonging and visibility in the beauty space, moving beyond tokenism to create a more inclusive standard.

Glamsquad

Convertible Note in 2019
Glamsquad, Inc., also known as GLAM Group, is a New York-based company that specializes in providing on-demand beauty services. Founded in 2013, Glamsquad offers a range of services including hair styling, makeup application, and nail care, catering to clients in major cities such as New York City, Los Angeles, Miami, Washington, D.C., Boston, and the San Francisco Bay Area. The company employs a network of trained and vetted beauty professionals who deliver personalized experiences for various occasions, including home appointments, parties, and weddings. Glamsquad leverages technology to facilitate easy booking through its app and website, ensuring clients can select services, schedule appointments, and enjoy the convenience of professional beauty care at home. In addition to services, Glamsquad has introduced its own line of hair and makeup products, designed to complement their offerings and meet client needs.

Preemadonna

Venture Round in 2018
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

Live Tinted

Seed Round in 2018
Live Tinted is a digital community and beauty brand dedicated to enhancing representation for individuals of diverse skin tones. Founded in 2018 and based in Los Angeles, the company aims to address the needs of those who feel overlooked in the beauty industry, promoting authentic representation and personal identity. Live Tinted offers a range of versatile beauty products that serve multiple purposes, including color correction, eyeshadow, blush, and lipstick. Their formulations are designed to be inclusive and efficacious, allowing consumers to find personalized solutions that resonate with their unique needs. Through its efforts, Live Tinted seeks to foster a sense of belonging and visibility in the beauty space, moving beyond tokenism to create a more inclusive standard.

Preemadonna

Seed Round in 2017
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

Bulletin

Seed Round in 2017
Bulletin, Inc. operates a wholesale marketplace that connects individual designers and brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and based in New York, the company also hosts shared storefronts in vacant commercial spaces, allowing emerging designers to showcase and sell their products in person. By providing a curated platform, Bulletin enables retailers to access new distribution channels while helping them create data-driven assortments tailored for optimal sales.

Bulletin

Venture Round in 2016
Bulletin, Inc. operates a wholesale marketplace that connects individual designers and brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and based in New York, the company also hosts shared storefronts in vacant commercial spaces, allowing emerging designers to showcase and sell their products in person. By providing a curated platform, Bulletin enables retailers to access new distribution channels while helping them create data-driven assortments tailored for optimal sales.

THIS IS L

Venture Round in 2015
This Is L. Inc., founded in 2015 and headquartered in San Francisco, California, specializes in manufacturing and selling personal care products for women, including tampons, pads, liners, and condoms. The company operates primarily online, serving customers in the United States and Canada. This Is L. is committed to sourcing certified organic cotton for its menstrual products and natural rubber latex for condoms. Emphasizing social responsibility, the company follows a solidarity model, ensuring that for every product sold, one is made accessible to another woman or girl in need. As a certified B Corporation, This Is L. strives to enhance women's health and well-being while promoting accountability within the personal care industry. The company is on track to make over 200 million products available to women and girls globally.
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