Halogen Ventures

Founded in 2017, Halogen Ventures is a Los Angeles-based venture capital firm focused on investing in early-stage consumer technology startups led by women. The firm supports founders throughout their lifecycle, providing hands-on assistance with networking, brand exposure, talent acquisition, follow-on funding, and strategic growth.

Ashley R. Balla

Partner

Jesse Draper

General Partner

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

Adriana Gadala-Maria

Senior Associate

Past deals in Design

ThirdLove

Venture Round in 2021
Founded in 2012, ThirdLove specializes in designing, manufacturing, and selling women's undergarments and nightwear. It offers a wide range of bras, including T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity styles. The company stands out by providing half-cup sizes based on thousands of real women's measurements to help ensure a better fit.

StyleRow

Seed Round in 2019
Founded in 2018, StyleRow is a design company that simplifies the design process for professionals. Its online platform connects high-end brands, showrooms, designers, and architects, facilitating project management, collaboration, and purchasing.

Sarah Flint

Venture Round in 2019
Founded in 2013, Sarah Flint designs and sells luxury shoes for women. Its product range includes flats, sandals, pumps, and boots, all crafted by Italian artisans. The company operates both online and offline stores, focusing on quality, fit, and functionality to empower women with busy lifestyles.

Senreve

Seed Round in 2018
Senreve is a luxury handbag company catering to the multifaceted modern woman. The brand focuses on creating stylish and functional bags that accommodate the demands of contemporary life, allowing women to seamlessly transition from work to leisure. Senreve's products are characterized by a blend of elegant design and high-quality Italian craftsmanship, offering a range of lightweight, travel-friendly options. Each handbag is thoughtfully constructed to carry essential items, such as phones, wallets, and laptops, while maintaining a sophisticated appearance. Customers can conveniently order their chosen bags through the company’s online platform, ensuring a personalized shopping experience.

VIDA

Venture Round in 2017
VIDA & Co. is an e-commerce platform based in San Francisco, California, that connects manufacturers and artists for the design and production of clothing and accessories. Founded in 2014, the company utilizes direct-to-fabric technology to enable the rapid production of unique apparel from designers worldwide, allowing designs to move from sketch to completion in just one week. By carefully selecting its partnerships, VIDA bridges the gap between artists and consumers, while also promoting socially responsible fashion practices. Since July 2018, VIDA has operated as a subsidiary of Cimpress plc.

Barn & Willow

Venture Round in 2017
Barn & Willow Inc. is a home decor company based in Menlo Park, California, specializing in custom window treatments. Established in 2014, the company provides a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on making custom-made window coverings accessible, Barn & Willow operates an online platform that caters to customers both in the United States and internationally. The brand emphasizes a wide selection of fabrics, styles, and dimensions, allowing customers to personalize their home decor according to their specific preferences and requirements.

Seedling

Series B in 2016
Seedling is a Los Angeles-based manufacturer that specializes in creating art and craft activity kits for children aged 2 to 12. The company focuses on blending modern technologies with traditional materials to facilitate a unique play experience that allows kids to transition smoothly between digital and physical realms. Their product offerings include DIY toys, games, party supplies, and costume materials, aimed at fostering creativity and educational development through hands-on activities. By introducing a new category of products known as reimagined play, Seedling seeks to inspire imaginative and interactive experiences for children.

Barn & Willow

Convertible Note in 2016
Barn & Willow Inc. is a home decor company based in Menlo Park, California, specializing in custom window treatments. Established in 2014, the company provides a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on making custom-made window coverings accessible, Barn & Willow operates an online platform that caters to customers both in the United States and internationally. The brand emphasizes a wide selection of fabrics, styles, and dimensions, allowing customers to personalize their home decor according to their specific preferences and requirements.
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