Halogen Ventures

Founded in 2017, Halogen Ventures is a Los Angeles-based venture capital firm focused on investing in early-stage consumer technology startups led by women. The firm supports founders throughout their lifecycle, providing hands-on assistance with networking, brand exposure, talent acquisition, follow-on funding, and strategic growth.

Ashley R. Balla

Partner

Adriana Gadala-Maria

Senior Associate

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

Past deals in Home Decor

Bulletin

Convertible Note in 2021
Bulletin, Inc. is a wholesale marketplace that connects individual designers and premium brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and headquartered in New York, the company not only operates an online platform but also hosts shared storefronts and utilizes vacant commercial spaces to showcase and sell products from emerging designers in person. By providing these curated spaces and a robust online marketplace, Bulletin aims to optimize the retail sector and democratize access to distribution channels for both brands and retailers.

StyleRow

Seed Round in 2019
Founded in 2018, StyleRow is a design company that simplifies the design process for professionals. Its online platform connects high-end brands, showrooms, designers, and architects, facilitating project management, collaboration, and purchasing.

The Sill

Seed Round in 2017
Founded in 2012, The Sill specializes in selling potted houseplants online and through retail stores. Its offerings include a variety of plant sizes and accessories such as pots, planters, and care supplies. The company also hosts workshops for plant care education.

Barn & Willow

Venture Round in 2017
Barn & Willow Inc. is a home decor company based in Menlo Park, California, specializing in custom window treatments. Established in 2014, the company provides a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on making custom-made window coverings accessible, Barn & Willow operates an online platform that caters to customers both in the United States and internationally. The brand emphasizes a wide selection of fabrics, styles, and dimensions, allowing customers to personalize their home decor according to their specific preferences and requirements.

Bulletin

Seed Round in 2017
Bulletin, Inc. is a wholesale marketplace that connects individual designers and premium brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and headquartered in New York, the company not only operates an online platform but also hosts shared storefronts and utilizes vacant commercial spaces to showcase and sell products from emerging designers in person. By providing these curated spaces and a robust online marketplace, Bulletin aims to optimize the retail sector and democratize access to distribution channels for both brands and retailers.

Bulletin

Venture Round in 2016
Bulletin, Inc. is a wholesale marketplace that connects individual designers and premium brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and headquartered in New York, the company not only operates an online platform but also hosts shared storefronts and utilizes vacant commercial spaces to showcase and sell products from emerging designers in person. By providing these curated spaces and a robust online marketplace, Bulletin aims to optimize the retail sector and democratize access to distribution channels for both brands and retailers.

Barn & Willow

Convertible Note in 2016
Barn & Willow Inc. is a home decor company based in Menlo Park, California, specializing in custom window treatments. Established in 2014, the company provides a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on making custom-made window coverings accessible, Barn & Willow operates an online platform that caters to customers both in the United States and internationally. The brand emphasizes a wide selection of fabrics, styles, and dimensions, allowing customers to personalize their home decor according to their specific preferences and requirements.
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