Halogen Ventures

Halogen Ventures is a Los Angeles-based venture capital firm established in 2017, specializing in early-stage investments in consumer technology startups with female founders. The firm targets pre-seed, seed, and series A companies, focusing on innovative technologies and products that cater to consumer needs. Halogen Ventures takes a hands-on approach, actively supporting entrepreneurs throughout their journey by helping them build essential networks, enhance brand visibility, recruit talent, secure follow-on funding, and navigate pathways to acquisition or initial public offerings. The firm is dedicated to promoting diversity in the tech industry by prioritizing investments in women-led businesses.

Ashley R. Balla

Partner

Adriana Ochi

Senior Associate

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

Past deals in Home Decor

Bulletin

Convertible Note in 2021
Bulletin, Inc. operates a wholesale marketplace that connects individual designers and brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and based in New York, the company also hosts shared storefronts in vacant commercial spaces, allowing emerging designers to showcase and sell their products in person. By providing a curated platform, Bulletin enables retailers to access new distribution channels while helping them create data-driven assortments tailored for optimal sales.

StyleRow

Seed Round in 2019
StyleRow is a California-based design company founded in 2018 that specializes in enhancing the design process for professionals in the industry. The company offers an online platform that facilitates collaboration between interior designers, architects, high-end brands, and showrooms. This digital hub simplifies project management and purchasing, allowing designers to scale their businesses efficiently. By providing a centralized space for managing design projects, StyleRow aims to streamline workflows and improve the overall experience for design professionals and their clients.

The Sill

Seed Round in 2017
The Sill, Inc. is a New York City-based company that specializes in selling potted plants online and in retail stores. Founded in 2012, it offers a variety of plants, including medium, small, and mini options, along with ceramic planters and other accessories such as potting mix, pots, and totes. The Sill aims to inspire individuals to incorporate more greenery into their homes, providing a seamless experience in selecting plants that match personal styles and lifestyles. Each potted plant comes with straightforward care instructions, a money-back guarantee, and access to plant experts for additional support. Additionally, The Sill organizes workshops focused on plant care, enhancing customers' engagement with their products.

Barn & Willow

Venture Round in 2017
Barn & Willow Inc. is a home decor company based in Menlo Park, California, that specializes in designing custom window treatments. Founded in 2014, the company offers a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on accessibility and ease, Barn & Willow provides customers with the ability to select from a wide variety of fabrics, styles, and dimensions for their custom drapery needs. The company's services are available online, catering to both domestic and international customers, and aim to simplify the process of creating personalized home decor solutions.

Bulletin

Seed Round in 2017
Bulletin, Inc. operates a wholesale marketplace that connects individual designers and brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and based in New York, the company also hosts shared storefronts in vacant commercial spaces, allowing emerging designers to showcase and sell their products in person. By providing a curated platform, Bulletin enables retailers to access new distribution channels while helping them create data-driven assortments tailored for optimal sales.

Bulletin

Venture Round in 2016
Bulletin, Inc. operates a wholesale marketplace that connects individual designers and brands with retailers, facilitating the online sale of a diverse array of products, including home decor, apparel, accessories, jewelry, and beauty items. Founded in 2015 and based in New York, the company also hosts shared storefronts in vacant commercial spaces, allowing emerging designers to showcase and sell their products in person. By providing a curated platform, Bulletin enables retailers to access new distribution channels while helping them create data-driven assortments tailored for optimal sales.

Barn & Willow

Convertible Note in 2016
Barn & Willow Inc. is a home decor company based in Menlo Park, California, that specializes in designing custom window treatments. Founded in 2014, the company offers a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on accessibility and ease, Barn & Willow provides customers with the ability to select from a wide variety of fabrics, styles, and dimensions for their custom drapery needs. The company's services are available online, catering to both domestic and international customers, and aim to simplify the process of creating personalized home decor solutions.
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