Halogen Ventures

Founded in 2017, Halogen Ventures is a Los Angeles-based venture capital firm focused on investing in early-stage consumer technology startups led by women. The firm supports founders throughout their lifecycle, providing hands-on assistance with networking, brand exposure, talent acquisition, follow-on funding, and strategic growth.

Ashley R. Balla

Partner

Jesse Draper

General Partner

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

Adriana Gadala-Maria

Senior Associate

Past deals in Textiles

Monica+Andy

Venture Round in 2020
Monica+Andy operates an online platform specializing in baby clothing, offering a range of GOTS-certified organic apparel and accessories. Founded in 2014 by Monica Royer, a first-time mother, the brand focuses on providing soft, sustainable essentials that prioritize both the well-being of children and environmental responsibility. The company emphasizes a seamless shopping experience for parents, featuring both an online store and physical Guideshops. Monica+Andy is dedicated to creating a community that values safe, non-toxic materials, ensuring that their products are free from pesticides and harmful chemicals. Through its commitment to quality and sustainability, the brand aims to support real-life families while fostering a better future for both babies and the planet.

VIDA

Venture Round in 2017
VIDA & Co. is an e-commerce platform based in San Francisco, California, that connects manufacturers and artists for the design and production of clothing and accessories. Founded in 2014, the company utilizes direct-to-fabric technology to enable the rapid production of unique apparel from designers worldwide, allowing designs to move from sketch to completion in just one week. By carefully selecting its partnerships, VIDA bridges the gap between artists and consumers, while also promoting socially responsible fashion practices. Since July 2018, VIDA has operated as a subsidiary of Cimpress plc.

Barn & Willow

Venture Round in 2017
Barn & Willow Inc. is a home decor company based in Menlo Park, California, specializing in custom window treatments. Established in 2014, the company provides a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on making custom-made window coverings accessible, Barn & Willow operates an online platform that caters to customers both in the United States and internationally. The brand emphasizes a wide selection of fabrics, styles, and dimensions, allowing customers to personalize their home decor according to their specific preferences and requirements.

Barn & Willow

Convertible Note in 2016
Barn & Willow Inc. is a home decor company based in Menlo Park, California, specializing in custom window treatments. Established in 2014, the company provides a diverse range of products, including draperies, shades, panels, swatches, throw pillows, and throws. With a focus on making custom-made window coverings accessible, Barn & Willow operates an online platform that caters to customers both in the United States and internationally. The brand emphasizes a wide selection of fabrics, styles, and dimensions, allowing customers to personalize their home decor according to their specific preferences and requirements.
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