Hawthorn Equity Partners

Hawthorn Equity Partners Inc., established in 2005 and headquartered in Chicago, is a private equity firm that specializes in investing in growth-oriented, middle-market companies across North America. The firm focuses on sectors such as specialty consumer, business services, technology, and media. Hawthorn Equity Partners typically invests between $10 million and $45 million in companies with revenues up to $500 million, although it may pursue larger transactions in collaboration with strategic co-investors. The firm's investment strategy encompasses a range of activities, including late venture, buyouts, expansion capital, and restructuring, allowing for both controlling and structured minority transactions.

Christopher Payne

Founder, CEO and Managing Partner

John Tomes

Senior Partner

10 past transactions

OwnersBox

Seed Round in 2021
OwnersBox is a sports-tech company focused on transforming the fantasy sports experience for consumers. It has developed a weekly fantasy sports platform that enhances user engagement by adding layers of strategy and excitement across various sports, including baseball, football, basketball, and hockey. With the growing popularity of fantasy sports and the large user base in North America, OwnersBox aims to create a socially driven product that resonates with over 60 million fantasy sports enthusiasts. The company's innovative approach positions it well to capitalize on the increasing demand for interactive and engaging sports experiences.

OwnersBox

Seed Round in 2019
OwnersBox is a sports-tech company focused on transforming the fantasy sports experience for consumers. It has developed a weekly fantasy sports platform that enhances user engagement by adding layers of strategy and excitement across various sports, including baseball, football, basketball, and hockey. With the growing popularity of fantasy sports and the large user base in North America, OwnersBox aims to create a socially driven product that resonates with over 60 million fantasy sports enthusiasts. The company's innovative approach positions it well to capitalize on the increasing demand for interactive and engaging sports experiences.

Hydrofarm

Private Equity Round in 2018
Hydrofarm is a leading distributor and manufacturer of controlled environment agriculture equipment and supplies, focusing on enhancing the productivity and efficiency of growers, farmers, and cultivators. With over 40 years of experience, the company offers a diverse range of products, including high-intensity grow lights, climate control solutions, premium soils, and nutrients, marketed under both proprietary and distributed brands. Hydrofarm operates primarily in the U.S. and Canadian markets, providing innovative solutions that support the needs of the agriculture community. By prioritizing quality and consistency, Hydrofarm aims to empower its customers in their growing endeavors.

Hydrofarm

Private Equity Round in 2017
Hydrofarm is a leading distributor and manufacturer of controlled environment agriculture equipment and supplies, focusing on enhancing the productivity and efficiency of growers, farmers, and cultivators. With over 40 years of experience, the company offers a diverse range of products, including high-intensity grow lights, climate control solutions, premium soils, and nutrients, marketed under both proprietary and distributed brands. Hydrofarm operates primarily in the U.S. and Canadian markets, providing innovative solutions that support the needs of the agriculture community. By prioritizing quality and consistency, Hydrofarm aims to empower its customers in their growing endeavors.

Easyhin

Series B in 2016
Shenzhen Easyhin Technology Co., Ltd. specializes in maternal and child health consultation through its online application, Mommy Knows. Founded in 2014 and based in Shenzhen, China, the company provides a range of clinical services, including pediatric physical checkups, ENT services, nutrition, and dentistry. Easyhin combines expertise from the healthcare and Internet industries, leveraging insights from top professionals and technology to create innovative mobile health management solutions. Its platform aims to offer accessible health services for mothers and children, enabling users to manage their healthcare needs conveniently from any location. The company has gained recognition for its approach to enhancing maternal and child health through technology.

One Floral Group

Private Equity Round in 2016
One Floral Group specializes in providing tailored floral solutions to retail customers across North America. The company produces and distributes a diverse range of products, including cut flowers, potted plants, fresh-cut bunches, bouquets, and arrangements. By emphasizing integrated pest management and minimizing chemical use, One Floral Group ensures the freshness and longevity of its offerings. This approach not only enhances consumer value but also marks a significant expansion of the company's business activities.

Ice Mobility

Debt Financing in 2015
Ice Mobility is a national distributor of wireless products based in Lincolnshire, Illinois, established in 2014. The company specializes in providing supply chain solutions and logistics services for manufacturers, carriers, and retailers. Ice Mobility offers a range of services, including planning, procurement, marketing, and both forward and reverse logistics. By leveraging real-time supply chain planning tools, the company enhances distribution flexibility and efficiency, ensuring timely delivery of handsets and accessories to retail locations and direct to consumers. These comprehensive services enable retailers of all sizes to optimize their operations and maximize sales of wireless products.

J Brand

Private Equity Round in 2011
J Brand is a Los Angeles-based manufacturer specializing in denim jeans. The company emphasizes fit and aims to create styles that make women look and feel confident in their jeans. Known for producing enduring, vintage-inspired, and classic designs, J Brand has introduced notable pieces such as the Houlihan cargo pant and the Love Story flare. The brand also offers a men's line that reflects modern classics with a masculine sensibility.

Adenyo

Venture Round in 2010
Adenyo is a comprehensive mobile marketing and media provider that specializes in delivering complete solutions for mobile marketing campaigns. Operating as a mobile virtual network operator, the company offers branded cell phone services alongside SMS direct marketing services. Adenyo targets organizations that sell to retail clients, providing them with effective tools to enhance their marketing efforts in the mobile space. Through its full suite of services, Adenyo aims to facilitate and optimize mobile marketing strategies for its clients.

NGrain

Venture Round in 2007
NGRAIN is a technology company based in Vancouver, Canada, specializing in interactive 3D visualization and authoring tools. Its platform enables users to create rich, interactive 3D applications and simulations without requiring coding skills. The NGRAIN Constructor SDK allows developers to leverage the capabilities of voxels for immersive experiences, while NGRAIN Producer Pro and the Production Suite are tailored for 3D artists and instructional designers to deliver engaging content for training and education. The company's technologies support a range of applications across desktops, online platforms, mobile devices, and augmented reality environments. Additionally, NGRAIN's platform integrates enterprise 3D assets and data to enhance operational intelligence and decision-making, thereby improving the performance of both personnel and machinery within organizations.
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