Hawthorn Equity Partners

Hawthorn Equity Partners Inc., established in 2005 and headquartered in Chicago, is a private equity firm that specializes in investing in growth-oriented, middle-market companies across North America. The firm focuses on sectors such as specialty consumer, business services, technology, and media. Hawthorn Equity Partners typically invests between $10 million and $45 million in companies with revenues up to $500 million, although it may pursue larger transactions in collaboration with strategic co-investors. The firm's investment strategy encompasses a range of activities, including late venture, buyouts, expansion capital, and restructuring, allowing for both controlling and structured minority transactions.

Christopher Payne

Founder, CEO and Managing Partner

John Tomes

Senior Partner

10 past transactions

OwnersBox

Seed Round in 2021
OwnersBox is a sports-tech company that is transforming the landscape of fantasy sports through its innovative platform. It offers a unique weekly fantasy sports experience that enhances user engagement by integrating strategy, excitement, and social interaction into games such as baseball, football, basketball, and hockey. With the growing popularity of fantasy sports and a significant user base of over 60 million in North America, OwnersBox aims to capitalize on this trend by providing a superior gaming experience. The company's focus on creating a socially driven hybrid product positions it well within the competitive fantasy sports market, allowing sports fans to actively influence the outcomes of their contests.

OwnersBox

Seed Round in 2019
OwnersBox is a sports-tech company that is transforming the landscape of fantasy sports through its innovative platform. It offers a unique weekly fantasy sports experience that enhances user engagement by integrating strategy, excitement, and social interaction into games such as baseball, football, basketball, and hockey. With the growing popularity of fantasy sports and a significant user base of over 60 million in North America, OwnersBox aims to capitalize on this trend by providing a superior gaming experience. The company's focus on creating a socially driven hybrid product positions it well within the competitive fantasy sports market, allowing sports fans to actively influence the outcomes of their contests.

Hydrofarm

Private Equity Round in 2018
Hydrofarm is a leading distributor and manufacturer of controlled environment agriculture equipment and supplies, focusing on enhancing the productivity and efficiency of growers, farmers, and cultivators. With over 40 years of experience, the company offers a diverse range of products, including high-intensity grow lights, climate control solutions, premium soils, and nutrients, marketed under both proprietary and distributed brands. Hydrofarm operates primarily in the U.S. and Canadian markets, providing innovative solutions that support the needs of the agriculture community. By prioritizing quality and consistency, Hydrofarm aims to empower its customers in their growing endeavors.

Hydrofarm

Private Equity Round in 2017
Hydrofarm is a leading distributor and manufacturer of controlled environment agriculture equipment and supplies, focusing on enhancing the productivity and efficiency of growers, farmers, and cultivators. With over 40 years of experience, the company offers a diverse range of products, including high-intensity grow lights, climate control solutions, premium soils, and nutrients, marketed under both proprietary and distributed brands. Hydrofarm operates primarily in the U.S. and Canadian markets, providing innovative solutions that support the needs of the agriculture community. By prioritizing quality and consistency, Hydrofarm aims to empower its customers in their growing endeavors.

Easyhin

Series B in 2016
Easyhin Technology, founded in 2014 and based in Shenzhen, China, specializes in developing online applications focused on maternal and child health consultation. The company's primary offering is the "Mommy knows" app, which provides a range of clinical services including pediatric physical checkups, ear, nose, and throat (ENT) care, nutrition advice, and dentistry. Easyhin Technology combines expertise from both the healthcare industry and internet technology to create comprehensive mobile health management services for mothers and babies. The company is led by a team with extensive experience in top internet companies like Tencent and Alibaba, as well as senior executives and clinical specialists.

One Floral Group

Private Equity Round in 2016
One Floral Group is a producer and distributor of tailored floral products aimed at retail customers across North America. The company provides a diverse range of offerings, including cut flowers, potted plants, fresh-cut bunches, bouquets, and arrangements. By emphasizing integrated pest management and minimizing chemical use, One Floral Group ensures the freshness and longevity of its products, delivering significant value to consumers. This approach reflects a substantial expansion of its business activities, positioning the company as a key player in the floral market.

Ice Mobility

Debt Financing in 2015
Ice Mobility is a national distributor of wireless products, specializing in supply chain solutions for manufacturers, carriers, and retailers. Founded in 2014 and headquartered in Lincolnshire, Illinois, the company offers a comprehensive range of services, including planning, procurement, marketing, and logistics. Its expertise in both forward and reverse logistics enables it to efficiently deliver handsets and accessories to retail locations and directly to consumers. By providing flexible distribution and real-time supply chain planning tools, Ice Mobility helps retailers, both large and small, enhance their operational efficiency and maximize sales of wireless products.

J Brand

Private Equity Round in 2011
J Brand is a Los Angeles-based manufacturer of denim jeans, renowned for its commitment to fit and style. The company specializes in creating enduring, vintage-inspired, and classy denim that aims to enhance both the look and feel of its wearers. J Brand has made a significant impact on the fashion industry by introducing notable styles such as the Houlihan cargo pant and the Love Story flare. Additionally, the brand has expanded its offerings to include a men's line that embodies modern classics with a masculine sensibility.

Adenyo

Venture Round in 2010
Adenyo is a comprehensive mobile marketing and media provider that specializes in delivering complete solutions for mobile marketing campaigns. Operating as a mobile virtual network operator, the company offers branded cell phone services alongside SMS direct marketing services. Adenyo targets organizations that sell to retail clients, providing them with effective tools to enhance their marketing efforts in the mobile space. Through its full suite of services, Adenyo aims to facilitate and optimize mobile marketing strategies for its clients.

NGrain

Venture Round in 2007
NGrain is a technology company based in Vancouver, Canada, specializing in interactive 3D visualization and simulation solutions. The company provides a 3D rendering platform and authoring tools that allow developers to create rich, interactive experiences using voxel technology. Its flagship products, NGRAIN Constructor SDK and NGRAIN Producer Pro, are designed for 3D artists and instructional designers to produce engaging content for training and education without requiring coding expertise. NGrain's applications support various environments, including desktop, online, mobile, and augmented reality, facilitating enhanced operational intelligence for organizations. By combining enterprise 3D assets and data, NGrain helps businesses improve performance and decision-making across critical operations. The company also maintains offices in Ottawa, Ontario, and Richmond, Virginia.
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