Hearst Ventures
Hearst Ventures, established in 1995, is the corporate venture capital arm of The Hearst Corporation, a diversified American media and information company. Based in New York, the firm strategically invests in companies operating at the intersection of media, information, and technology. With a focus on the media, entertainment, and interactive technologies sectors, Hearst Ventures seeks to support innovative businesses that align with its parent company's extensive portfolio, which includes newspapers, magazines, television stations, cable networks, and digital media platforms.
Optable is a provider of data collaboration and clean room solutions tailored for the advertising ecosystem, addressing the challenges posed by privacy regulations. The company offers a platform that facilitates secure audience data matching and activation, enabling advertisers, publishers, and data companies to effectively collaborate while preserving user privacy. Optable's approach emphasizes a decentralized method for enhancing audience addressability, allowing for the safe onboarding and comparison of audience data among partners. By integrating with ad delivery platforms, Optable enables seamless campaign deployment directly from its clean room, positioning itself as a unique solution in the market that prioritizes secure and efficient data collaboration.
Optable is a provider of data collaboration and clean room solutions tailored for the advertising ecosystem, addressing the challenges posed by privacy regulations. The company offers a platform that facilitates secure audience data matching and activation, enabling advertisers, publishers, and data companies to effectively collaborate while preserving user privacy. Optable's approach emphasizes a decentralized method for enhancing audience addressability, allowing for the safe onboarding and comparison of audience data among partners. By integrating with ad delivery platforms, Optable enables seamless campaign deployment directly from its clean room, positioning itself as a unique solution in the market that prioritizes secure and efficient data collaboration.
Nexage specializes in mobile advertising services, focusing on the integration of programmatic technologies to enhance efficiency in the advertising market. The company is recognized for its pioneering contributions, being the first to introduce mobile real-time bidding (RTB), mobile private exchanges, and a data solution known as Nexage Connect. This innovative approach allows premium publishers and advertisers to create customized markets, including open exchanges and programmatic guaranteed markets, to optimize their business strategies. Nexage Connect enables effective targeting and retargeting by providing essential behavioral, contextual, and location data, thereby increasing the value of publishers' audiences. With a global presence, Nexage serves a diverse clientele from offices in major cities such as Boston, New York, San Francisco, and London.
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