High Alpha

High Alpha, established in 2015 and based in Indianapolis, Indiana, operates as a B2B SaaS venture studio and private equity firm. The organization focuses on conceiving, launching, and scaling B2B SaaS companies through a combination of studio services, which encompass design, finance, talent acquisition, marketing, branding, and go-to-market strategies. Additionally, High Alpha Capital invests in both its studio companies and emerging B2B SaaS entities, targeting early-stage technology firms within the United States. This integrated approach represents a distinctive model for entrepreneurship, aimed at reducing friction and increasing the operational velocity of startups, ultimately helping them achieve enterprise-scale growth.

Seth Corder

Partner

Mike Fitzgerald

Partner and Co-Founder

Samantha Ginther

Associate

Katie Kopan

Investor

Blake Koriath

CFO

Mike Langellier

Partner

Ryan Larcom

Investor

Katelyn Vierk

Investor

Past deals in CRM

Shaker

Seed Round in 2021
Shaker is a customer relationship management (CRM) and transaction platform tailored for real estate teams, designed to streamline and enhance the home buying and selling process. It offers a cloud-based solution that enables real estate professionals to manage tasks, track deadlines, and collaborate on transactions efficiently. The platform includes tools for storing documentation and managing client relationships, supported by reporting features that facilitate improved communication. By using Shaker, clients can close deals more rapidly while fostering lasting relationships beyond individual transactions.

Craft

Series A in 2020
Craft is a data and analytics platform that leverages machine learning to create a comprehensive "Source of Truth" on companies and the global economy. By aggregating financial, operational, and human capital data from a multitude of sources, Craft offers detailed sector and company profiles that cater to a wide range of organizations, from startups to large corporations. The platform features tools such as signal alerts, trend analysis, and benchmarking to help users monitor and optimize their supply chains and enterprise ecosystems. Its cloud-based portal is designed to seamlessly integrate into existing workflows, enabling clients to access valuable insights and compare key metrics across various companies worldwide.

Loupe

Seed Round in 2020
Canopy is a platform intended to connect the dots and identifies key opportunities for managers to be proactive. The platform helps to spot pipeline risk, improve forecast accuracy and drive strategic change, enabling their clients to make a consistent and lasting impact on their sales team.

MetaCX

Seed Round in 2018
MetaCX, Inc. is a company that specializes in customer lifecycle management software tailored for software-as-a-service (SaaS) and digital product companies. Founded in 2018 and headquartered in Indianapolis, Indiana, MetaCX provides a platform that creates shared spaces for suppliers and buyers to define and measure business outcomes. This innovative approach allows sellers to maintain client relationships while enabling customers to track their usage patterns and results. By fostering alignment among sales, success, and delivery teams, MetaCX enhances the overall business impact that customers experience. The company has secured $14 million in funding from investors such as Upfront Ventures and High Alpha, and is led by a team of former executives from prominent companies including Salesforce and Facebook.

CrowdRiff

Series A in 2018
CrowdRiff is a Toronto-based company that offers a visual marketing platform specifically designed for the travel and tourism industry. Founded in 2011, the platform utilizes artificial intelligence to help marketers discover, manage, and share high-performing visual content across various marketing channels. By combining image discovery and digital asset management, CrowdRiff enables clients to enhance their community engagement through personalized interactions, turning community management into an integral part of their workflow. The platform includes features like Media Hub, which facilitates the sharing of visual content with journalists and content creators. CrowdRiff serves a diverse range of clients, including tourism boards, resorts, aquariums, and museums, helping them effectively connect with their audiences.

Cordial

Series B in 2018
Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer signals. Over 200 brands, including 1-800 Contacts, La Quinta and Revolve, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive bottom-line impact.

Terminus

Series B in 2017
Founded in 2014 and headquartered in Atlanta, Terminus is a pioneering company in account-based marketing. Its platform allows B2B marketers to effectively target companies and engage decision-makers through tailored digital advertising campaigns. By utilizing data from customer relationship management systems, Terminus enables marketers to run comprehensive marketing initiatives that enhance collaboration between sales and marketing teams, ultimately improving close rates and accelerating pipeline velocity. The platform is already employed by notable brands such as Dun & Bradstreet, SalesLoft, and Influitive, showcasing its effectiveness in driving success in account-based marketing strategies.

Cordial

Series A in 2017
Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer signals. Over 200 brands, including 1-800 Contacts, La Quinta and Revolve, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive bottom-line impact.

CrowdRiff

Seed Round in 2016
CrowdRiff is a Toronto-based company that offers a visual marketing platform specifically designed for the travel and tourism industry. Founded in 2011, the platform utilizes artificial intelligence to help marketers discover, manage, and share high-performing visual content across various marketing channels. By combining image discovery and digital asset management, CrowdRiff enables clients to enhance their community engagement through personalized interactions, turning community management into an integral part of their workflow. The platform includes features like Media Hub, which facilitates the sharing of visual content with journalists and content creators. CrowdRiff serves a diverse range of clients, including tourism boards, resorts, aquariums, and museums, helping them effectively connect with their audiences.
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