Highway 12 Ventures

Highway 12 Ventures is a private equity firm based in Boise, Idaho, established in 2001. The firm focuses on investing in early-stage companies throughout the United States, particularly in the Intermountain West region. Highway 12 Ventures prioritizes passionate entrepreneurs who are dedicated to their ideas and are willing to tackle challenges head-on. The firm emphasizes the importance of investing in individuals rather than just businesses, seeking out those who are innovative and committed to finding better solutions. Their investment strategy encompasses various sectors, including software and technology, media, and telecommunications.

Phil Reed

General Partner

Mark Solon

Managing Partner

Past deals in Idaho

Balihoo

Venture Round in 2012
Balihoo, Inc. specializes in providing automated marketing software solutions tailored for hyper-local campaigns, primarily aimed at national brands and their agencies. The company offers a suite of tools designed to enhance local marketing efforts, including Local Websites for generating leads through optimized web presence, Local Paid Search to attract local customers, and Local Email for targeted communication. Additionally, Balihoo provides Local Direct Mail for event-based outreach, social media solutions for localized content, and an Ad Builder for distributing messages across various media platforms. The Co-op feature facilitates financial transactions among national brands, local affiliates, and media outlets. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo streamlines local marketing execution, allowing brands to efficiently connect with their audience while minimizing administrative burdens.

Cradlepoint

Venture Round in 2011
Cradlepoint, Inc. specializes in secure cloud-managed networking solutions, primarily for the Distributed Enterprise. The company provides a range of products, including wireless routers and ruggedized gateways that support 3G, 4G LTE, and 5G connectivity. Its flagship platform, Cradlepoint NetCloud, integrates cloud-based management with software-defined networking services, enabling enterprises to efficiently connect and manage their branch, mobile workforce, vehicle, and Internet of Things (IoT) networks. Cradlepoint's solutions ensure end-to-end visibility and security for over 15,000 clients globally, including a significant portion of the top retailers and Fortune 100 companies. Founded in 2004 and headquartered in Boise, Idaho, Cradlepoint also maintains offices in the United Kingdom, Australia, and Japan, serving as a vital partner for service providers looking to enhance their managed service offerings.

Balihoo

Series C in 2009
Balihoo, Inc. specializes in providing automated marketing software solutions tailored for hyper-local campaigns, primarily aimed at national brands and their agencies. The company offers a suite of tools designed to enhance local marketing efforts, including Local Websites for generating leads through optimized web presence, Local Paid Search to attract local customers, and Local Email for targeted communication. Additionally, Balihoo provides Local Direct Mail for event-based outreach, social media solutions for localized content, and an Ad Builder for distributing messages across various media platforms. The Co-op feature facilitates financial transactions among national brands, local affiliates, and media outlets. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo streamlines local marketing execution, allowing brands to efficiently connect with their audience while minimizing administrative burdens.

Balihoo

Series B in 2008
Balihoo, Inc. specializes in providing automated marketing software solutions tailored for hyper-local campaigns, primarily aimed at national brands and their agencies. The company offers a suite of tools designed to enhance local marketing efforts, including Local Websites for generating leads through optimized web presence, Local Paid Search to attract local customers, and Local Email for targeted communication. Additionally, Balihoo provides Local Direct Mail for event-based outreach, social media solutions for localized content, and an Ad Builder for distributing messages across various media platforms. The Co-op feature facilitates financial transactions among national brands, local affiliates, and media outlets. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo streamlines local marketing execution, allowing brands to efficiently connect with their audience while minimizing administrative burdens.

M2E Power

Series A in 2007
M2E Power specializes in developing energy generation technology solutions that provide clean power for mobile devices, including military applications. Founded in 2006 and based in Boise, Idaho, the company focuses on innovative battery technology that utilizes a micro generator to convert kinetic energy into electrical power. This technology is designed to generate and store energy for both military and consumer mobile devices. M2E Power was acquired by Motionetics in July 2009.

Dedicated Devices

Series B in 2005
Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Dedicated Devices

Series A in 2004
Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Telemetric

Series A in 2002
Telemetric Corporation provides wireless communication and information solutions for the utility industry. The company offers a suite of communications hardware, network services, and software to deliver communication solutions. Telemetric Corporation was founded in 1999 and is based in Boise, Idaho. As of July 1, 2009, Telemetric Corporation operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd. As of June 30, 2009, Telemetric Corporation operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd.
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