Highway 12 Ventures

Highway 12 Ventures is a Boise-based private equity firm established in 2001, specializing in early-stage investments across the United States. The firm focuses on supporting passionate entrepreneurs who are deeply committed to their ideas and principles. Highway 12 Ventures seeks individuals who demonstrate resilience and innovation, unafraid to tackle challenges and explore new opportunities. By investing in people rather than companies, the firm aims to empower those who are driven to carve out unique paths in their respective industries, particularly in sectors such as software and technology, media, and telecommunications.

Gerard H. Langeler

Former Member of Advisory Board

Phil Reed

General Partner

Past deals in Idaho

Balihoo

Venture Round in 2012
Balihoo, Inc. specializes in providing automated marketing software solutions tailored for hyper-local campaigns, primarily aimed at national brands and their agencies. The company offers a suite of tools designed to enhance local marketing efforts, including Local Websites for generating leads through optimized web presence, Local Paid Search to attract local customers, and Local Email for targeted communication. Additionally, Balihoo provides Local Direct Mail for event-based outreach, social media solutions for localized content, and an Ad Builder for distributing messages across various media platforms. The Co-op feature facilitates financial transactions among national brands, local affiliates, and media outlets. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo streamlines local marketing execution, allowing brands to efficiently connect with their audience while minimizing administrative burdens.

Cradlepoint

Venture Round in 2011
Cradlepoint offers a cloud-based network solution to connect people, places, and things over wired and wireless broadband. Cradlepoint NetCloud is a software and services platform that extends the company’s 4G LTE-enabled multi-function routers and ruggedized M2M/IoT gateways with cloud-based management and software-defined network services. With Cradlepoint, customers can leverage the speed and economics of wired and wireless Internet broadband for branch, failover, mobile, and IoT networks while maintaining end-to-end visibility, security, and control. More than 15,000 enterprise and government organizations around the world — including 75 percent of the world’s top retailers, 50 percent of the Fortune 100, and 25 of the largest U.S. cities — rely on Cradlepoint to keep critical sites, workforces, vehicles, and devices always connected and protected. Major service providers use Cradlepoint network solutions as the foundation for innovative managed service offerings. Founded in 2006, Cradlepoint is a privately held company headquartered in Boise, Idaho, with development centers in Silicon Valley and Kelowna, Canada, and offices in the UK, Australia, and Japan.

Balihoo

Series C in 2009
Balihoo, Inc. specializes in providing automated marketing software solutions tailored for hyper-local campaigns, primarily aimed at national brands and their agencies. The company offers a suite of tools designed to enhance local marketing efforts, including Local Websites for generating leads through optimized web presence, Local Paid Search to attract local customers, and Local Email for targeted communication. Additionally, Balihoo provides Local Direct Mail for event-based outreach, social media solutions for localized content, and an Ad Builder for distributing messages across various media platforms. The Co-op feature facilitates financial transactions among national brands, local affiliates, and media outlets. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo streamlines local marketing execution, allowing brands to efficiently connect with their audience while minimizing administrative burdens.

Balihoo

Series B in 2008
Balihoo, Inc. specializes in providing automated marketing software solutions tailored for hyper-local campaigns, primarily aimed at national brands and their agencies. The company offers a suite of tools designed to enhance local marketing efforts, including Local Websites for generating leads through optimized web presence, Local Paid Search to attract local customers, and Local Email for targeted communication. Additionally, Balihoo provides Local Direct Mail for event-based outreach, social media solutions for localized content, and an Ad Builder for distributing messages across various media platforms. The Co-op feature facilitates financial transactions among national brands, local affiliates, and media outlets. Founded in 2004 and based in Boise, Idaho, with an office in Chicago, Balihoo streamlines local marketing execution, allowing brands to efficiently connect with their audience while minimizing administrative burdens.

M2E Power

Series A in 2007
M2E Power is focused on the development of energy generation technology solutions and delivers clean technology power for mobile devices. Its technology solutions are used in military devices. M2E Power was acquired by Motionetics in July 2009. M2E Power was founded in 2006 and is based in Boise, Idaho.

Dedicated Devices

Series B in 2005
Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Dedicated Devices

Series A in 2004
Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

Telemetric

Series A in 2002
Telemetric Corporation provides wireless communication and information solutions for the utility industry. The company offers a suite of communications hardware, network services, and software to deliver communication solutions. Telemetric Corporation was founded in 1999 and is based in Boise, Idaho. As of July 1, 2009, Telemetric Corporation operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd. As of June 30, 2009, Telemetric Corporation operates as a subsidiary of Sensus Metering Systems (Bermuda 2) Ltd.