Hustle Fund

Hustle Fund, established in 2017, is a San Carlos, California-based venture capital firm. It specializes in pre-seed and early-stage investments, focusing on software companies operating in the United States, Canada, and Southeast Asia. The firm targets sectors such as business-to-business, fintech, and digital health, typically investing a minimum of $25,000 in over 100 companies. Hustle Fund is registered as an investment adviser.

Eric Bahn

Co-Founder and General Partner

Will Bricker

Principal

Haley Bryant

Principal

Cjin Cheng

Venture Partner

Mai Ho

Venture Partner

Shiyan Koh

Managing Partner

EJ Lawless

Venture Partner

Brian Nichols

Venture Partner

Elizabeth Yin

Co-Founder and General Partner

Past deals in NFC

Pi-xcels

Seed Round in 2024
Pi-xcels develops a retail technology platform that incorporates an NFC-enabled point-of-sale (POS) device to facilitate the issuance of interactive e-receipts through a simple contactless tap with a smartphone. This innovative solution allows retailers to link any existing POS system to Pi-xcels' platform, thereby replacing traditional thermal paper receipts, which are harmful to the environment due to their BPA and BPS content. By eliminating paper waste, the company aims to provide offline retailers with cost savings and valuable insights into consumer purchasing behaviors through its shopper data platform. This approach not only enhances the shopping experience for consumers but also supports retailers in adapting to modern data-driven practices.

Pi-xcels

Seed Round in 2023
Pi-xcels develops a retail technology platform that incorporates an NFC-enabled point-of-sale (POS) device to facilitate the issuance of interactive e-receipts through a simple contactless tap with a smartphone. This innovative solution allows retailers to link any existing POS system to Pi-xcels' platform, thereby replacing traditional thermal paper receipts, which are harmful to the environment due to their BPA and BPS content. By eliminating paper waste, the company aims to provide offline retailers with cost savings and valuable insights into consumer purchasing behaviors through its shopper data platform. This approach not only enhances the shopping experience for consumers but also supports retailers in adapting to modern data-driven practices.
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