ID8 Investments

ID8 Investments is a venture capital firm based in New York, established in 2019. The firm specializes in investing in next-generation companies within the consumer and technology sectors, as well as business products and services. By focusing on innovative and emerging markets, ID8 Investments aims to partner with entrepreneurs and businesses that are poised for growth and transformation.

Adam Caplan

Founding Partner

Mussadiq Lakhani

Founding Partner

24 past transactions

Niantic

Series D in 2021
Niantic’s mission is to use emerging technology to enrich our experiences as human beings in the physical world. We seek to build products that inspire movement, exploration, and face-to-face social interaction. Originally formed at Google in 2010, we are now an independent company with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. We’re focused on building games that get people outside and exploring by enabling our players to have fun while visiting new places, learning about the world around them, and meeting new friends. We’ve launched Ingress, an immersive real-world mobile game played by millions of people; it's been downloaded more than 20 million times and is played in over 200 countries and territories worldwide. We've also developed Pokémon GO, which has broken records around the world and has been downloaded more than 750 million times in its first year.

Betterment

Series F in 2021
Betterment LLC is an online financial advisory firm based in New York, offering a range of services designed to optimize investment returns for individuals and businesses. Founded in 2007, the company provides access to diversified portfolios that include stock and bond exchange-traded funds (ETFs). Its offerings encompass financial planning, retirement accounts such as traditional and Roth IRAs, and tax-efficient strategies like tax loss harvesting. Betterment also features advanced tools like the Two-Way Sweep for cash management. The firm operates through three distinct channels: direct-to-consumer services, Betterment for business aimed at employers, and Betterment for advisors catering to financial professionals. With a management fee of 0.25%, Betterment enables clients to easily manage their portfolios, track activities, and make transactions anytime, anywhere.

D1 Brands

Series A in 2021
D1 Brands is an Amazon FBA business acquirer. We buy FBA businesses CASH. With our robust system of due diligence, we provide Amazon sellers with a seamless, fast exit. Our team consists of Veteran Amazon Sellers who have been operating FBA businesses for the past decade. We believe, through our experienced world-class team, we can grow your Amazon FBA business with the resources and capital at D1 Brands

Synchron

Series B in 2021
Synchron Inc., based in San Mateo, California, is a developer of advanced medical devices that facilitate brain-computer interfaces. The company specializes in an implantable stentrode, a minimally invasive device that is delivered to the brain via catheter. This device is equipped with electrode arrays that record neuron signals and interpret brain activity, allowing individuals with motor impairments to regain control over digital devices, prosthetics, and other assistive technologies through thought alone. By bridging the gap between neural signals and device operation, Synchron aims to enhance the quality of life for patients with mobility challenges.

Apollo Neuroscience

Series A in 2021
Apollo Neuroscience, Inc. is a Pittsburgh-based company that specializes in manufacturing a wearable wellness device designed to aid recovery from chronic stress through gentle vibrations. The device is complemented by an application that leverages neuroscience and machine learning to enhance heart rate variability, assisting users in various activities such as waking up, focusing, unwinding, and improving parasympathetic nervous system function. Founded in 2016, Apollo's products are marketed online and are intended to promote overall wellness rather than treat psychiatric disorders. The company emphasizes that its offerings are not substitutes for professional medical care.

Snipfeed

Venture Round in 2021
Snipfeed, founded in 2017 and based in San Francisco, California, is a platform designed to empower creators by providing a centralized space for content distribution and audience monetization. It facilitates creators in sharing various formats, including videos, podcasts, and articles, while enabling monetization through subscriptions, bundles, virtual gifts, tips, and merchandise. Additionally, Snipfeed enhances user experience by employing an artificial intelligence-driven recommendation system that helps users discover new content and creators tailored to their interests. This system re-indexes audio and video content, making it easily searchable and accessible, particularly for younger audiences. By combining content distribution with personalized recommendations, Snipfeed aims to transform the way creators interact with their audiences.

Copper

Seed Round in 2021
Copper is a payment software company founded in 2017 and based in Reno, Nevada. It specializes in providing contactless payment solutions that streamline transactions for merchants. The company's innovative software replaces the traditional printer cable connection between point-of-sale systems and receipt printers. This allows customers to complete payments quickly by scanning a QR code with their smartphone’s camera when they receive their receipt. By offering a plug-and-play solution, Copper aims to enhance the efficiency of payment processing and improve the customer experience for businesses.

Heyday

Series B in 2021
Heyday is a consumer-focused business that operates an online platform for brands in digital marketplaces, helping them enhance their eCommerce presence. Founded in 2020 and based in San Francisco, the company aims to support sellers in reaching new heights within the marketplace landscape. Additionally, Heyday Wellness, established in 2015 and located in New York, specializes in customized skincare services, offering tailored facial treatments that include deep cleansing, skin analysis, exfoliation, extractions, hydration, and SPF protection. The wellness segment also features a range of skincare products such as beauty creams, lotions, and wipes available through both physical stores and online channels. Together, these offerings position Heyday as a versatile player in the beauty and skincare industry.

Journey Live

Venture Round in 2021
Journey Meditation, Inc. specializes in providing a meditation application aimed at individuals and organizations. The company offers the Journey LIVE app, which features group meditation led by live instructors through real-time classes accessible to the public. Users can participate in scheduled video live streams throughout the day, guided by teachers from diverse backgrounds and meditation styles. Founded in 2015 by Stephen Sokoler, Journey Meditation is headquartered in New York, New York. The application is designed to make meditation relatable and accessible to a broad audience, incorporating six impactful Life Lessons to enhance the overall experience.

Escala

Seed Round in 2021
Escala is a developer of an all-in-one marketing and sales platform aimed at enhancing customer retention. The platform provides a comprehensive suite of digital marketing tools that includes customer relationship management, email marketing, landing pages, and automation features. By offering these integrated solutions, Escala enables businesses to streamline their marketing efforts and accelerate growth effectively.

Driver Technologies

Venture Round in 2021
Driver is a hardware-free mobile app that allows users to video record their trip while receiving alerts when they are at risk of hitting another car or pedestrian, drifting out of their lane, falling asleep or getting too distracted - all for free. The app will also enable users to control their phone with their voice in order to enable safe consumption of original and partnership-based: entertainment, news, communications, traffic and augmented reality navigation.

StartupFuel

Venture Round in 2021
Operator of a professional innovation network intended to match startups to opportunities and resources. The company's network allows the entrepreneurs to register and apply for pitch competitions, track progress, view pitch profiles, find possibilities relevant to investment, connect with potential customers that require help in specific areas as well as also list the business to view offerings, enabling startups, investors, service providers, incubators and accelerators to gain exposure, take opportunities, find resources and engage and grow the enterprise.

Subversive Capital

Private Equity Round in 2020
Subversive Capital is an investment firm based in New York that focuses on acquiring and investing in innovative companies that challenge conventional norms and require advanced government and regulatory strategies to thrive. Established in 2019, the firm engages in various business combinations, including mergers, asset acquisitions, and reorganizations, to facilitate its investments. Its approach emphasizes identifying radical business models that possess the potential to disrupt industries and create significant societal impact. Through its activities, Subversive Capital aims to foster growth in companies that align with its vision of transforming sectors through innovative practices.

Blanket

Seed Round in 2020
Blanket is a sales demo booking platform founded in 2016 and based in Miami, Florida. The company specializes in automating the sales development process, allowing users to manage various aspects of their outreach efforts through a single tool. Its platform enables organizations to generate qualified leads, engage their audience, and analyze results effectively. Additionally, Blanket provides an application programming interface and a dashboard that facilitate the management of referrals, ambassadors, affiliates, and field representatives, streamlining the process of booking sales demonstrations and ultimately enhancing product sales.

Driver Technologies

Seed Round in 2020
Driver is a hardware-free mobile app that allows users to video record their trip while receiving alerts when they are at risk of hitting another car or pedestrian, drifting out of their lane, falling asleep or getting too distracted - all for free. The app will also enable users to control their phone with their voice in order to enable safe consumption of original and partnership-based: entertainment, news, communications, traffic and augmented reality navigation.

KUDO

Seed Round in 2020
KUDO, Inc., also known as Kudo Technologies, is a New York-based company that specializes in a multilingual online meetings platform. Founded in 2016, KUDO offers a language as a service (LaaS) and software as a service (SaaS) solution designed to facilitate global communication. The platform enables video conferencing with integrated support for interpreters and multiple audio streams, making it easier for teams and businesses to engage with diverse audiences. KUDO's offerings include multilingual live events, web conferencing, and language-ready tools that can be embedded into existing systems. The platform is accessible from standard computers and smartphones, allowing participants and interpreters to connect from anywhere in the world, thereby enhancing the ability of organizations to communicate effectively in multiple languages.

Vericool

Series A in 2020
Vericool, Inc. manufactures compostable corrugated packaging solutions specifically designed for cold chain logistics in the grocery and pharmaceutical sectors. Founded in 2015 and based in Livermore, California, the company offers a range of products, including Vericoolers, which are tailored for the shipment of temperature-sensitive items. These packaging solutions are customizable, eco-friendly, and feature built-in temperature sensors, enabling efficient storage and delivery without reliance on external refrigeration. Vericool's innovative approach supports various industries, including biotech, pharmaceuticals, genomics, life sciences, and food, by promoting sustainable practices in the transportation of non-durable goods.

Doctor.com

Venture Round in 2019
Doctor.com is the first marketing automation platform purpose-built for healthcare organizations. We've been first to market with leading reputation management and patient acquisition services including ProfileSync, ProfilePromote, and the Doctor.com ReviewHub, which was the subject of a case study on the Google Enterprise blog. All Doctor.com services connect to a proprietary network of leading consumer health and local business sites that collectively reach over 100M patients monthly, giving our clients an unrivaled advantage in their online marketing. As one of the fastest-growing SaaS companies in the healthcare vertical, they're fortunate to be backed by world-class investors and supported by a truly exceptional team.

Hastee

Series A in 2019
Hastee Technologies Ltd, based in London, provides an innovative employee benefit that allows workers to access a portion of their earned pay immediately. Founded in 2017 and previously known as Hastee Pay Ltd until its name change in June 2020, the company offers a platform that seamlessly integrates with existing payroll and time management systems. This service enhances financial well-being and choice for employees while benefiting companies through improved productivity, engagement, and talent retention, all without incurring additional costs or impacting cash flow. By catering to both salaried and hourly workers, Hastee enables businesses to empower their workforce effectively.

Civdrone Ltd

Venture Round in 2019
Civdrone Ltd, founded in 2017 and based in Tel Aviv, Israel, specializes in developing innovative technology for land surveying and construction site marking. The company has created an electronic device that mounts on commercially available drones, enabling them to efficiently survey job sites and insert stakes embedded with QR codes into the ground. This custom-made staking mechanism is controlled by an autopilot algorithm and integrated with data management software, allowing for rapid and reliable marking of points. Additionally, Civdrone's device provides real-time updates to professionals through project management platforms, enhancing communication and operational efficiency on construction sites.

Rocean

Venture Round in 2019
At Rocean, we’re not only committed to sustainable, eco-friendly and transparent practices, but to innovative design and simple solutions. The problem we’re here to tackle? More than 8 million tons of plastic are dumped into our oceans every year. That’s why we're creating smart home products that make a positive impact and reduce our reliance on so-called 'disposable' plastic.

HANetf

Series A in 2019
HANetf Limited, founded in 2017 and based in London, operates as Europe's first independent full-service provider of UCITS exchange-traded funds (ETFs). The company offers a comprehensive platform that facilitates the development, compliance, marketing, and distribution of ETFs, effectively lowering barriers to entry for asset managers. By providing the necessary technical, regulatory, and distribution infrastructure, HANetf enables issuers and traditional asset managers to launch and manage UCITS ETFs without the need for extensive in-house resources or significant financial investment. This positions HANetf as a crucial partner for those looking to enter the European ETFs market.

Granify

Series A in 2015
Granify Inc., based in Edmonton, Canada, offers a Software-as-a-Service solution designed to help online retailers enhance their sales through advanced big data and machine learning technologies. Its platform, Granify, meticulously analyzes various aspects of a shopper's experience, including their navigation patterns and even minute mouse movements. When it detects potential objections or hesitations from shoppers, Granify automatically introduces relevant messages or stimuli aimed at addressing these concerns and ultimately securing the sale. The solution is compatible with a range of e-commerce platforms, including custom-built websites. Founded in 2011, Granify has garnered support from prominent venture capital firms in Canada and the United States, positioning itself at the forefront of the intersection between artificial intelligence and e-commerce.

Mamma Chia

Seed Round in 2014
Mamma Chia LLC produces organic chia-based food and beverages. The company offers chia beverages that contain omega-3s, antioxidants, dietary fibers, protein, calcium, and magnesium. Its products includes Chia Squeeze, Chia vitality beverages, Chia vitality granola, Chia Energy beverages, Chia Vitality Bars, and Chia Seeds. The company was founded in 2009 and is based in Carlsbad, California.
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