IDEA Fund Partners

Lucid Bots is a company dedicated to creating advanced robotic solutions that address labor-intensive tasks, with a particular focus on exterior building cleaning. Its flagship product is an industrial drone designed to enhance efficiency by performing cleaning operations up to eight times faster than conventional methods. The drone technology platform allows on-ground pilots to operate the drones effectively, enabling the application of safe sanitation chemicals to various surfaces. Lucid Bots manages the entire process domestically, from engineering and manufacturing to providing support for its innovative technology. This approach not only modernizes outdated cleaning practices but also ensures that the solutions are both effective and environmentally friendly.

Keep Company specializes in supporting organizations by helping them retain and support parents and caregivers through preventable attrition. The company offers a curriculum-based group coaching program that equips members with tools and support to manage work and family demands sustainably. This approach helps employees build self-awareness, take action, and connect with others facing similar challenges. Additionally, Keep Company provides employers with data-driven insights to combat burnout, enhance retention, and foster inclusive cultures.

Cognota is a cloud-based operations platform tailored for learning and development (L&D) teams, designed to manage all aspects of learning operations in a unified environment. The platform enhances productivity by streamlining training request management, improving project and capacity planning, and facilitating efficient collaboration with subject matter experts. By consolidating various functions into a single tool, Cognota helps organizations eliminate reliance on multiple disparate systems, thereby optimizing L&D spending and decision-making. Its features support instructional design processes and promote agility within training teams. Additionally, Cognota fosters a community for L&D professionals, providing resources and insights to stay informed about industry trends and best practices.

EcoMap is a company that specializes in creating data and AI-driven solutions designed to enhance entrepreneurial ecosystems. By centralizing essential information about organizations, resources, and community activities, EcoMap's platform serves as a valuable tool for entrepreneurs and ecosystem builders. The company collaborates with various stakeholders, including government agencies and social impact enterprises, to improve resource connectivity and facilitate personalized opportunities for users. Additionally, EcoMap offers advanced algorithms and chatbots that streamline access to critical ecosystem information, ensuring that entrepreneurs can efficiently locate the resources they need within their local communities.

RightRev is a developer of an automated revenue recognition platform that enhances financial reporting accuracy and compliance for businesses. The solution integrates various processes, including customer relationship management and configure-price-quote tools, with revenue accounting and general ledger systems. This unified platform streamlines the management of revenue contracts, enabling finance professionals to track all aspects of sales and revenue reporting effectively. By facilitating adherence to accounting standards such as ASC 606 and IFRS 15, RightRev helps businesses minimize the risk of misstatements while ensuring transparency in their financial operations. The platform supports a wide range of revenue models, including subscriptions, one-time sales, services, and promotions, making it a versatile tool for sales operations and revenue management.

Revcast operates a revenue performance management platform designed to assist modern revenue operations leaders in planning, managing, and optimizing sales capacity. The platform facilitates improved collaboration and integrates seamlessly with customer relationship management (CRM), finance, and human resources systems. It provides actionable insights that enable revenue operations teams to identify risks and opportunities effectively, supporting data-driven decision-making. By enhancing revenue performance through precise planning and real-time assessments, Revcast empowers businesses to navigate challenges and capitalize on growth opportunities.

Bionic Health is a company that offers preventative health services, focusing on individuals experiencing chronic pain. It has developed a digital healthcare platform that emphasizes frequent diagnostics and utilizes machine learning to create tailored treatment plans. This approach allows patients to gain personalized insights based on their unique health data, enabling them to make impactful changes over time. The platform is designed to provide continuous, closely monitored preventative care throughout the year, with an emphasis on slowing the aging process and improving overall health outcomes.

Nestment is a real estate technology company that facilitates the co-buying process for groups of friends and family looking to purchase property together. By streamlining communication and collaboration, Nestment allows these groups to leverage their combined financial resources effectively. The company provides a centralized platform where users can organize their group, communicate with lenders and real estate agents, and manage the various aspects of property acquisition. This approach not only enhances the purchasing experience but also helps individuals realize their aspirations of homeownership through collective investment.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

InsightFinder Inc. is a technology company that specializes in machine learning solutions for IT operational data. Founded in 2015 and based in Brooklyn, New York, the company utilizes patented unsupervised machine learning algorithms to address complex challenges in enterprise AI and IT management. InsightFinder offers a range of products, including a metric intelligence engine for automatic anomaly detection, a log intelligence engine for real-time keyword extraction, and an alert intelligence engine that reduces alert fatigue by filtering duplicate notifications. Additionally, the APM intelligence engine identifies issues in both proprietary and third-party applications. Through its AI Observability and IT Observability solutions, InsightFinder empowers large organizations to automatically detect, diagnose, and resolve IT incidents, thereby enhancing operational efficiency and minimizing disruptions.

PunchListUSA is the first online real estate platform digitizing national home inspection data to create instant repair estimates and online service orders for homeowners, brokers, and institutional investors. The platform is powered by proprietary technology and property data to deliver home repair, renovation and lifecycle services at scale through innovative products, process automation and direct integration with industry partners. Exclusive inspection data access will power end-to-end home lifecycle services and product offerings to homeowners through the PunchListUSA marketplace in its next phase of growth.

SortSpoke is a company that specializes in automating the extraction of data from documents through its advanced artificial intelligence technology. The company's cloud-based service enables businesses to streamline their manual document processing by learning how to classify documents and extract relevant data autonomously. By converting unstructured documents into structured data, SortSpoke significantly reduces labor costs associated with data entry and minimizes the potential for human error. Its software is designed to efficiently handle various types of content, including machine-printed text, numbers, and complex tables, ultimately enhancing the speed and accuracy of information retrieval for its clients.

Klearly is a developer of a SaaS-based marketing analytics platform that empowers B2B revenue teams, including Sales, Marketing, and Customer Success. By utilizing data science and machine learning algorithms, Klearly provides actionable insights into customer behavior, enabling teams to understand past and current trends while predicting future outcomes. The platform focuses on eliminating vanity metrics and lagging indicators, equipping users with the ability to prioritize accounts, determine effective activities, and assess their potential business impact. This approach allows sales and marketing leaders to refine their strategies, engage more effectively with customers, and maximize return on investment. Klearly's emphasis on actionable intelligence helps organizations innovate their marketing methods and drive revenue growth.

Biospatial, Inc. is a technology company headquartered in Durham, North Carolina, that focuses on developing an online cloud-based platform for analyzing prehospital data to enhance public health and emergency response efforts. The platform aggregates and processes data from various sources, including electronic Patient Care Reports, utilizing machine learning and artificial intelligence to extract actionable insights. By partnering with state and local Emergency Medical Services (EMS) agencies, Biospatial aims to improve patient outcomes and support public sector and commercial healthcare entities in their missions. The company provides web-based interfaces that allow users to visualize data, generate reports, and manage access, creating a secure and scalable system for informed decision-making in emergency situations. Founded in 2016, Biospatial is committed to building a national network of data partners to enhance population health and safety across the United States.

Smartcare Software, Inc. is a company that develops a comprehensive digital health platform designed specifically for home care providers. Founded in 2013 and based in Eau Claire, Senegal, Smartcare leverages advanced technologies such as machine learning and automation to address critical challenges in home healthcare, particularly staffing and retention. The platform offers a suite of tools that enable caregivers to deliver high-quality care while enhancing patient engagement and satisfaction. By organizing, optimizing, and simplifying care delivery processes, Smartcare aims to improve outcomes for both caregivers and patients. The company's solutions support home care providers across the United States and North America, making it a pivotal player in the home care industry.

Boundless Life, established in 2021 and headquartered in Montreal, Canada, specializes in creating global living communities for families seeking a nomadic lifestyle. The company designs and operates thoughtfully curated destinations worldwide, offering private homes, co-working spaces, an experiential learning school system, and locally integrated recreational facilities. This holistic approach enables families to live, learn, work, and explore diverse cultures sustainably.

At Key, they're creating a world where real estate is a source of prosperity and freedom for everyone. Their patent-pending approach makes urban living possible again, free from the burdens of commuting, cost-prohibitive down payments, and the inflexibility that comes with a 25-year mortgage.

Finmark is a financial planning software company founded in 2020 in Raleigh, North Carolina, by Greg Lissy, Jeremy Neuberger, and Rami Essaid. The platform is designed to simplify financial management for startups by transforming complex financial concepts and calculations into an intuitive interface. This allows companies, ranging from pre-revenue to pre-IPO, to manage their runway, hiring plans, and key financial metrics with greater ease. By facilitating collaboration and reducing the resources needed for financial planning, Finmark enables startup founders to create, update, and share their financial plans effectively, positioning them for success in a competitive landscape.

RightRev is a developer of an automated revenue recognition platform that enhances financial reporting accuracy and compliance for businesses. The solution integrates various processes, including customer relationship management and configure-price-quote tools, with revenue accounting and general ledger systems. This unified platform streamlines the management of revenue contracts, enabling finance professionals to track all aspects of sales and revenue reporting effectively. By facilitating adherence to accounting standards such as ASC 606 and IFRS 15, RightRev helps businesses minimize the risk of misstatements while ensuring transparency in their financial operations. The platform supports a wide range of revenue models, including subscriptions, one-time sales, services, and promotions, making it a versatile tool for sales operations and revenue management.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Pangea.app, Inc. operates an online platform that connects companies with college students for freelance projects, particularly in marketing and graphic design. Established in 2016 and based in Providence, Rhode Island, the platform serves as a marketplace where businesses can communicate directly with students, manage payments through a secure gateway, and rate performance to ensure accountability. By utilizing a proprietary dataset and artificial intelligence, Pangea.app enhances the matching process, enabling companies to access skilled talent early in their careers while allowing students to showcase their abilities. The company's mission focuses on providing equitable access to high-skill opportunities, making it easier for businesses to find and hire college freelancers for part-time engagements.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

InsightFinder Inc. is a technology company that specializes in machine learning solutions for IT operational data. Founded in 2015 and based in Brooklyn, New York, the company utilizes patented unsupervised machine learning algorithms to address complex challenges in enterprise AI and IT management. InsightFinder offers a range of products, including a metric intelligence engine for automatic anomaly detection, a log intelligence engine for real-time keyword extraction, and an alert intelligence engine that reduces alert fatigue by filtering duplicate notifications. Additionally, the APM intelligence engine identifies issues in both proprietary and third-party applications. Through its AI Observability and IT Observability solutions, InsightFinder empowers large organizations to automatically detect, diagnose, and resolve IT incidents, thereby enhancing operational efficiency and minimizing disruptions.

Payzer is a developer of mobile and internet payment applications designed to facilitate payments and enable credit for users with instant approvals. The company offers a cloud-based platform that allows customers to accept payments through credit cards, debit cards, and electronic checks, whether in the field or at their home office. This system provides real-time tracking capabilities across organizations, helping contractors to operate more efficiently and effectively manage their businesses through streamlined payment processes.

Fenris Digital is a technology company that specializes in providing solutions for global property and casualty insurers through a cloud-based platform. Founded in 2016 and headquartered in Glen Allen, Virginia, the company offers a suite of digital solutions, including an AI-based analytics engine that enhances underwriting efficiency and a mobile-first quoting platform known as TouchQuote. Fenris Digital's single API integrates data and insights to streamline customer acquisition and improve retention for insurance products. Its extensive data coverage includes 95% of the U.S. population, enabling clients to access critical information that enhances their workflows, increases conversion rates, and fosters an improved customer experience. By employing machine learning analytics, Fenris Digital helps insurers reduce the complexity of customer applications and optimize lead selection, ultimately driving better outcomes in the insurance market.

Poppy Flowers, founded in 2019 and based in Washington, D.C., operates as a tech-enabled marketplace within the $13 billion flower industry. The company specializes in retailing flowers and customized floral products specifically for weddings and event decorations. Poppy Flowers manages a floral supply chain that connects customers with independent floral designers and directly sources high-quality flowers from reputable farms. Through its online platform, Poppy Flowers aims to simplify the purchasing process for customers by leveraging technology, including machine learning and computer vision, to enhance the overall customer experience. The company is committed to providing affordable floral solutions while supporting local designers.

Finmark is a financial planning software company founded in 2020 in Raleigh, North Carolina, by Greg Lissy, Jeremy Neuberger, and Rami Essaid. The platform is designed to simplify financial management for startups by transforming complex financial concepts and calculations into an intuitive interface. This allows companies, ranging from pre-revenue to pre-IPO, to manage their runway, hiring plans, and key financial metrics with greater ease. By facilitating collaboration and reducing the resources needed for financial planning, Finmark enables startup founders to create, update, and share their financial plans effectively, positioning them for success in a competitive landscape.

PunchListUSA is the first online real estate platform digitizing national home inspection data to create instant repair estimates and online service orders for homeowners, brokers, and institutional investors. The platform is powered by proprietary technology and property data to deliver home repair, renovation and lifecycle services at scale through innovative products, process automation and direct integration with industry partners. Exclusive inspection data access will power end-to-end home lifecycle services and product offerings to homeowners through the PunchListUSA marketplace in its next phase of growth.

Reveal Mobile, Inc. is a company that specializes in location-based marketing and analytics, catering to agencies, brands, media companies, and app publishers. Founded in 2004 and based in Raleigh, North Carolina, the company operates a platform that includes solutions such as VISIT Local, which offers foot traffic attribution and audience building, and VISIT Match, designed for instant audience scaling. Additionally, Reveal Mobile provides VISIT Data, a customizable location-data solution for enterprise applications. The platform facilitates the creation of targeted audience segments and enables clients to reach these audiences through various digital advertising channels, including social media. With a strong emphasis on privacy compliance, Reveal Mobile is a member of the Network Advertising Initiative and undergoes annual privacy certifications, ensuring that its services adhere to industry standards. The company's user-friendly interface simplifies audience analytics and post-campaign reporting, allowing clients to effectively measure the impact of their marketing efforts on foot traffic.

ChoiceWORX, Inc. is an automation software company specializing in IT operations. Founded in 2017 and based in New York, the firm develops advanced artificial intelligence platforms that facilitate intelligent automation for end-user support and robotic process automation (RPA). Its key products include apptinuum, which automates end-user IT support and device management, and robotinuu, which oversees robotic automation across various operational layers. By leveraging AI technology, ChoiceWORX enables organizations to lower costs, enhance worker productivity, and minimize reliance on manual labor. The company's solutions are designed to streamline processes and improve efficiency within enterprise environments.

Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.

PunchListUSA is the first online real estate platform digitizing national home inspection data to create instant repair estimates and online service orders for homeowners, brokers, and institutional investors. The platform is powered by proprietary technology and property data to deliver home repair, renovation and lifecycle services at scale through innovative products, process automation and direct integration with industry partners. Exclusive inspection data access will power end-to-end home lifecycle services and product offerings to homeowners through the PunchListUSA marketplace in its next phase of growth.

InsightFinder Inc. is a technology company that specializes in machine learning solutions for IT operational data. Founded in 2015 and based in Brooklyn, New York, the company utilizes patented unsupervised machine learning algorithms to address complex challenges in enterprise AI and IT management. InsightFinder offers a range of products, including a metric intelligence engine for automatic anomaly detection, a log intelligence engine for real-time keyword extraction, and an alert intelligence engine that reduces alert fatigue by filtering duplicate notifications. Additionally, the APM intelligence engine identifies issues in both proprietary and third-party applications. Through its AI Observability and IT Observability solutions, InsightFinder empowers large organizations to automatically detect, diagnose, and resolve IT incidents, thereby enhancing operational efficiency and minimizing disruptions.

Silbo Inc. is a software-as-a-service company based in Raleigh, North Carolina, that functions as a marketplace connecting sports games with officials. Founded in 2016, Silbo's application allows youth and adult leagues, clubs, and tournaments to post games online, facilitating easy access for qualified officials to select and work these games. The platform streamlines scheduling, payment, and communication between game providers and officials, enabling a more efficient and organized process for managing sports events.

Klearly is a developer of a SaaS-based marketing analytics platform that empowers B2B revenue teams, including Sales, Marketing, and Customer Success. By utilizing data science and machine learning algorithms, Klearly provides actionable insights into customer behavior, enabling teams to understand past and current trends while predicting future outcomes. The platform focuses on eliminating vanity metrics and lagging indicators, equipping users with the ability to prioritize accounts, determine effective activities, and assess their potential business impact. This approach allows sales and marketing leaders to refine their strategies, engage more effectively with customers, and maximize return on investment. Klearly's emphasis on actionable intelligence helps organizations innovate their marketing methods and drive revenue growth.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Qoreboard operates a performance management platform designed to enhance employee performance and drive organizational profit. The platform delivers actionable insights and motivational messages tailored to individual performance, utilizing a concept called microgoals to decompose large, overwhelming objectives into manageable hourly and daily tasks. By replacing traditional, intuition-based coaching with data-driven, personalized guidance, Qoreboard empowers organizations to inspire their employees. Its features include feedback, curated improvement plans, and continuous adjustments aimed at fostering sustainable performance improvement. Through these innovative approaches, Qoreboard aims to unlock each employee's potential and create a culture of motivation and achievement within organizations.

Allvision IO, Inc. is a software company based in Pittsburgh, Pennsylvania, founded in 2017. It specializes in developing a platform that aggregates various sources of three-dimensional data, utilizing machine learning and cloud computing to provide actionable insights. The company's offerings include high-definition, time-based maps for mobility, infrastructure, and transportation, as well as tools for asset detection, tracking, and compliance analysis. By enabling street-level analytics on a global scale, Allvision aims to connect decision-makers across industries such as transportation, engineering, government, and insurance with valuable spatial data, helping them address complex challenges and make informed decisions.

Adrich, Inc. is a company based in Pittsburgh, Pennsylvania, that specializes in electronic packaging hardware and customized software designed to enhance product usage data collection and analysis. Founded in 2015, Adrich has developed a consumer insights platform that autonomously gathers and transmits data through innovative product labels. This system captures real-time information, including day, time, geolocation, and volumetric usage data, allowing brands and retailers to gain valuable insights into consumer trends, behaviors, and usage patterns. By connecting brands with retailers and leveraging product usage analytics, Adrich aims to improve consumer engagement and retention.

Payzer is a developer of mobile and internet payment applications designed to facilitate payments and enable credit for users with instant approvals. The company offers a cloud-based platform that allows customers to accept payments through credit cards, debit cards, and electronic checks, whether in the field or at their home office. This system provides real-time tracking capabilities across organizations, helping contractors to operate more efficiently and effectively manage their businesses through streamlined payment processes.

LiveSource, Inc. is a provider of cloud-based supplier management solutions tailored for manufacturers in the automotive, aerospace and defense, and medical industries. Founded in 2018 and based in Atlanta, Georgia, the company specializes in strategic sourcing and supplier performance management, facilitating interactions across the supply chain. Its comprehensive platform integrates various business processes, including supplier risk management, sourcing, tooling management, part quality, and program management, allowing customers to consolidate and streamline information. LiveSource's offerings encompass strategic sourcing features such as e-sourcing, cost analysis, and negotiation tools, alongside a robust supplier management system that includes self-registration, compliance management, and risk assessment. The platform is designed to be user-friendly, minimizing the need for extensive technology investments while enhancing supply chain efficiency and reducing costs.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Biospatial, Inc. is a technology company headquartered in Durham, North Carolina, that focuses on developing an online cloud-based platform for analyzing prehospital data to enhance public health and emergency response efforts. The platform aggregates and processes data from various sources, including electronic Patient Care Reports, utilizing machine learning and artificial intelligence to extract actionable insights. By partnering with state and local Emergency Medical Services (EMS) agencies, Biospatial aims to improve patient outcomes and support public sector and commercial healthcare entities in their missions. The company provides web-based interfaces that allow users to visualize data, generate reports, and manage access, creating a secure and scalable system for informed decision-making in emergency situations. Founded in 2016, Biospatial is committed to building a national network of data partners to enhance population health and safety across the United States.

Payzer is a developer of mobile and internet payment applications designed to facilitate payments and enable credit for users with instant approvals. The company offers a cloud-based platform that allows customers to accept payments through credit cards, debit cards, and electronic checks, whether in the field or at their home office. This system provides real-time tracking capabilities across organizations, helping contractors to operate more efficiently and effectively manage their businesses through streamlined payment processes.

Ceterus, Inc. is a national accounting and intelligence technology company that specializes in web-based accounting and financial reporting solutions. Founded in 2008 and headquartered in Charleston, South Carolina, with an additional office in Kalamazoo, Michigan, Ceterus provides tools designed to empower entrepreneurs by automating bookkeeping and reporting processes. Its flagship product, Ceterus Edge, is a proprietary, cloud-based accounting software that offers accurate and timely financial reporting, peer benchmarks, and key performance metrics. The software enables businesses to monitor their financial health by comparing sales, margins, and expenses with peers, delivering real-time insights that support informed decision-making. Ceterus primarily serves various sectors including restaurants, fitness, wellness, retail, education, and beauty industries.

Impossible Objects, established in 2011 and based in Northbrook, Illinois, specializes in advanced manufacturing technology. The company develops a unique 3D printing method using sheets of high-performance materials like Kevlar, carbon fiber, and fiberglass. Its proprietary Composite-Based Additive Manufacturing (CBAM) technology combines these materials with polymers such as nylon and PEEK to create complex, ready-to-use parts at production speeds and volumes suitable for industries including automotive, aerospace, and electronics.

Sense Photonics, Inc. is a technology company specializing in the development of light detection and ranging (LiDAR) solutions for various applications, including autonomous vehicles, drones, and industrial automation. Founded in 2016 and based in Durham, North Carolina, Sense Photonics focuses on producing advanced solid-state LiDAR sensors that utilize proprietary laser arrays and 3D depth-sensing technologies. These sensors are designed to create detailed 3D maps of a vehicle's surroundings in diverse environmental conditions, ensuring high performance and reliability without moving parts. The company's innovative approach is supported by a robust portfolio of over 200 patents, positioning it to meet the demands of the automotive sector and drive advancements in autonomous driving and robotics.

Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Ceterus, Inc. is a national accounting and intelligence technology company that specializes in web-based accounting and financial reporting solutions. Founded in 2008 and headquartered in Charleston, South Carolina, with an additional office in Kalamazoo, Michigan, Ceterus provides tools designed to empower entrepreneurs by automating bookkeeping and reporting processes. Its flagship product, Ceterus Edge, is a proprietary, cloud-based accounting software that offers accurate and timely financial reporting, peer benchmarks, and key performance metrics. The software enables businesses to monitor their financial health by comparing sales, margins, and expenses with peers, delivering real-time insights that support informed decision-making. Ceterus primarily serves various sectors including restaurants, fitness, wellness, retail, education, and beauty industries.

MATI Energy, founded in 2012 and headquartered in Durham, North Carolina, specializes in organic caffeinated energy drinks designed for health-conscious consumers seeking enhanced performance. The company offers a range of no-spike, no-crash beverages that provide a refreshing alternative to traditional energy drinks. These carbonated mixtures focus on delivering a natural boost without compromising on taste or using unhealthy ingredients, catering to individuals who prioritize both vitality and well-being in their daily routines.

First is a software company that uses artificial and predictive intelligence on when and why people move to predict sales and marketing. It brings predictive marketing to real estate. Fundamentally changing how service providers find their next customer. They discover when and why people will buy or sell a house, so they can connect realtors with new clients at the perfect time. Thus, the company predicts who will sell by tracking 700+ signals across 214 million people nationwide.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Payzer is a developer of mobile and internet payment applications designed to facilitate payments and enable credit for users with instant approvals. The company offers a cloud-based platform that allows customers to accept payments through credit cards, debit cards, and electronic checks, whether in the field or at their home office. This system provides real-time tracking capabilities across organizations, helping contractors to operate more efficiently and effectively manage their businesses through streamlined payment processes.

Ceterus, Inc. is a national accounting and intelligence technology company that specializes in web-based accounting and financial reporting solutions. Founded in 2008 and headquartered in Charleston, South Carolina, with an additional office in Kalamazoo, Michigan, Ceterus provides tools designed to empower entrepreneurs by automating bookkeeping and reporting processes. Its flagship product, Ceterus Edge, is a proprietary, cloud-based accounting software that offers accurate and timely financial reporting, peer benchmarks, and key performance metrics. The software enables businesses to monitor their financial health by comparing sales, margins, and expenses with peers, delivering real-time insights that support informed decision-making. Ceterus primarily serves various sectors including restaurants, fitness, wellness, retail, education, and beauty industries.

Windsor Circle, Inc. is a provider of Software-as-a-Service (SaaS) customer retention software specifically designed for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company delivers an all-in-one Retention Marketing Platform that enables retailers to enhance customer loyalty and retention through data-driven marketing strategies. Windsor Circle's solutions include automated lifecycle marketing, customer segmentation, product recommendations, cart recovery, and browse abandonment initiatives. By integrating eCommerce and email platforms, the software facilitates real-time updates to customer segments based on purchase history, empowering retailers to execute targeted marketing campaigns effectively. The platform also harnesses advanced data technology and predictive analytics to drive customer engagement and maximize lifetime value.

Our mobile-first, real-time feedback platform captures true audience sentiment, increasing participation and conversions. We are personalized, two-way feedback for the mobile generation.

Lucerno Dynamics, LLC is a medical device company based in Cary, North Carolina, focused on developing and manufacturing systems that detect and quantify the uptake of radiolabeled biomarkers in tissue. The company offers various solutions, including its investigational Lucerno LD1 system, which helps clinicians assess tumor response during the early stages of treatment. Additionally, the Lara System monitors nuclear medicine injections, and the company provides quality control and assurance tools for clinical PET/CT scans, as well as research instruments for quantifying PET or SPECT probe uptake in tissues. Lucerno's innovative technology allows for rapid, safe, and cost-effective detection and recording of biomarker presence, with applications in human health such as evaluating the quality of PET injections, non-invasive measurements of arterial input function, and monitoring therapy responses in superficial tumors. Established in 2011, Lucerno Dynamics has also developed related technologies for animal research to facilitate preclinical evaluations of compounds.

Sift Media, Inc., based in Durham, North Carolina, specializes in developing automated bidding software for mobile advertisement opportunities within real-time auction exchanges. Founded in 2015, the company utilizes advanced artificial intelligence and machine learning algorithms to optimize mobile advertising campaigns. Sift Media processes over 50 billion mobile ad requests daily, enabling it to hyper-target app install advertisements effectively. Its platform is designed to enhance campaign performance by optimizing conversion rates and click-to-install times, while also providing features for whitelisting and blacklisting specific app bundles. To date, Sift Media has served over 40 billion mobile ads and facilitated more than 25 million app installs for a diverse range of advertisers.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the couple. Available on both iOS and Android platforms, the app addresses the common challenge faced by newlyweds in collecting images from their special day. Users can upload photos directly from their smartphones or traditional digital cameras, enhancing the sharing experience with features such as commenting and liking. WedPics also offers five custom filters to help guests enhance their images, transforming them into personal wedding photographers. Developed by Deja mi Inc., a company based in Raleigh, North Carolina, WedPics emerged from a shift in focus from a venue discovery app to a specialized tool for weddings in early 2012. The application modernizes the wedding photography experience, moving away from outdated disposable cameras to a streamlined, interactive platform.

Switchboard Live Inc. is a Philadelphia-based company that operates a live video streaming and syndication platform designed to connect advertisers and brands with targeted audiences across various online channels. Founded in 2014 and previously known as Joicaster Inc., the company offers a cloud-based product that streamlines the distribution of multiple live streams to social media platforms and web pages through a single unified dashboard. Its solutions, including Producer and Joicaster, cater to diverse content creators in sectors such as entertainment, government, gaming, worship, sports, podcasts, and keynotes. By facilitating the management of live streams throughout their entire lifecycle—from preparation to execution and post-event—Switchboard Live enables users to enhance viewer engagement and grow their audience effectively.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Sarda is a manufacturer of power management products that enhance the efficiency of cloud computing systems. The company specializes in developing innovative voltage regulator products, including semiconductor switches for voltage converters, aimed at reducing power loss in various portable, enterprise, and consumer applications. By improving energy efficiency, Sarda enables its clients to increase productivity and effectively meet the demands of the rapidly growing Internet.

Canopy Lawn Care, Inc. is a landscaping company headquartered in Cary, North Carolina, that specializes in providing comprehensive lawn maintenance services to homeowners. Founded in 2014, the company employs a technology-driven approach to enhance customer and employee experiences while streamlining operations. Canopy offers a variety of services, including weed control, fertilization, aeration, over seeding, bed maintenance, pruning, and mosquito management, among others. The company emphasizes environmentally responsible practices and science-based methods to improve soil health, ensuring that clients receive lush and healthy lawns.

Reveal Mobile, Inc. is a company that specializes in location-based marketing and analytics, catering to agencies, brands, media companies, and app publishers. Founded in 2004 and based in Raleigh, North Carolina, the company operates a platform that includes solutions such as VISIT Local, which offers foot traffic attribution and audience building, and VISIT Match, designed for instant audience scaling. Additionally, Reveal Mobile provides VISIT Data, a customizable location-data solution for enterprise applications. The platform facilitates the creation of targeted audience segments and enables clients to reach these audiences through various digital advertising channels, including social media. With a strong emphasis on privacy compliance, Reveal Mobile is a member of the Network Advertising Initiative and undergoes annual privacy certifications, ensuring that its services adhere to industry standards. The company's user-friendly interface simplifies audience analytics and post-campaign reporting, allowing clients to effectively measure the impact of their marketing efforts on foot traffic.

Distil Networks, Inc. is a cybersecurity company that specializes in developing cloud-based software to protect websites and APIs from malicious bots and automated attacks. Founded in 2011 and based in Arlington, Virginia, the company provides solutions that effectively block a wide range of threats, including web scraping, competitive data mining, form spam, and click fraud, without disrupting legitimate user activity. Their offerings include Bot Defense for API, which safeguards public-facing APIs from unauthorized access and exploitation. Utilizing a robust global machine learning infrastructure, Distil Networks analyzes real-time attack patterns to enhance its bot mitigation capabilities. The company serves enterprise clients across various industries, contributing to a more secure web environment. Distil Networks operates as a subsidiary of Imperva, Inc.

CloudTags is a company that provides a digital platform designed to enhance the retail experience within physical stores. This platform enables retailers to track products that customers consider and collect email information from those who are not yet ready to make a purchase. By leveraging this data, CloudTags assists retailers in effectively reaching out to customers and gaining insights into their preferences and behaviors. The company's focus is on delivering a connected digital experience that integrates seamlessly into existing retail environments, thereby facilitating improved customer engagement and understanding.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the couple. Available on both iOS and Android platforms, the app addresses the common challenge faced by newlyweds in collecting images from their special day. Users can upload photos directly from their smartphones or traditional digital cameras, enhancing the sharing experience with features such as commenting and liking. WedPics also offers five custom filters to help guests enhance their images, transforming them into personal wedding photographers. Developed by Deja mi Inc., a company based in Raleigh, North Carolina, WedPics emerged from a shift in focus from a venue discovery app to a specialized tool for weddings in early 2012. The application modernizes the wedding photography experience, moving away from outdated disposable cameras to a streamlined, interactive platform.

Royalty Exchange, Inc. is an online auction marketplace based in Denver, Colorado, that facilitates the buying and selling of various types of royalties, including those related to entertainment, patents, pharmaceuticals, trademarks, and energy. Founded in 2011, the platform provides a centralized and transparent marketplace for royalty auctions, aiming to maximize value for royalty owners while offering a secure alternative investment opportunity for investors. By connecting artists, publishers, and rights holders with private investors, Royalty Exchange unlocks the value of intellectual property and other royalty-generating assets, enriching the human experience across multiple industries. The company is also a member of Techstars Music Accelerator.

Windsor Circle, Inc. is a provider of Software-as-a-Service (SaaS) customer retention software specifically designed for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company delivers an all-in-one Retention Marketing Platform that enables retailers to enhance customer loyalty and retention through data-driven marketing strategies. Windsor Circle's solutions include automated lifecycle marketing, customer segmentation, product recommendations, cart recovery, and browse abandonment initiatives. By integrating eCommerce and email platforms, the software facilitates real-time updates to customer segments based on purchase history, empowering retailers to execute targeted marketing campaigns effectively. The platform also harnesses advanced data technology and predictive analytics to drive customer engagement and maximize lifetime value.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

71lbs is a company that assists small and medium businesses in reducing their shipping costs through a specialized platform. The company offers analytics and reporting tools designed to help clients gain insights into their shipping expenses. With extensive experience in the parcel shipping industry, including contract negotiations and an understanding of various shipping services, 71lbs simplifies the shipping process for its customers. By providing services such as shipping refunds and comprehensive reports, the company enables businesses to make informed decisions regarding their logistics, ultimately leading to significant savings. 71lbs is committed to democratizing access to shipping solutions, making it easier for businesses to manage and optimize their shipping operations.

Distil Networks, Inc. is a cybersecurity company that specializes in developing cloud-based software to protect websites and APIs from malicious bots and automated attacks. Founded in 2011 and based in Arlington, Virginia, the company provides solutions that effectively block a wide range of threats, including web scraping, competitive data mining, form spam, and click fraud, without disrupting legitimate user activity. Their offerings include Bot Defense for API, which safeguards public-facing APIs from unauthorized access and exploitation. Utilizing a robust global machine learning infrastructure, Distil Networks analyzes real-time attack patterns to enhance its bot mitigation capabilities. The company serves enterprise clients across various industries, contributing to a more secure web environment. Distil Networks operates as a subsidiary of Imperva, Inc.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the couple. Available on both iOS and Android platforms, the app addresses the common challenge faced by newlyweds in collecting images from their special day. Users can upload photos directly from their smartphones or traditional digital cameras, enhancing the sharing experience with features such as commenting and liking. WedPics also offers five custom filters to help guests enhance their images, transforming them into personal wedding photographers. Developed by Deja mi Inc., a company based in Raleigh, North Carolina, WedPics emerged from a shift in focus from a venue discovery app to a specialized tool for weddings in early 2012. The application modernizes the wedding photography experience, moving away from outdated disposable cameras to a streamlined, interactive platform.

Windsor Circle, Inc. is a provider of Software-as-a-Service (SaaS) customer retention software specifically designed for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company delivers an all-in-one Retention Marketing Platform that enables retailers to enhance customer loyalty and retention through data-driven marketing strategies. Windsor Circle's solutions include automated lifecycle marketing, customer segmentation, product recommendations, cart recovery, and browse abandonment initiatives. By integrating eCommerce and email platforms, the software facilitates real-time updates to customer segments based on purchase history, empowering retailers to execute targeted marketing campaigns effectively. The platform also harnesses advanced data technology and predictive analytics to drive customer engagement and maximize lifetime value.

Distil Networks, Inc. is a cybersecurity company that specializes in developing cloud-based software to protect websites and APIs from malicious bots and automated attacks. Founded in 2011 and based in Arlington, Virginia, the company provides solutions that effectively block a wide range of threats, including web scraping, competitive data mining, form spam, and click fraud, without disrupting legitimate user activity. Their offerings include Bot Defense for API, which safeguards public-facing APIs from unauthorized access and exploitation. Utilizing a robust global machine learning infrastructure, Distil Networks analyzes real-time attack patterns to enhance its bot mitigation capabilities. The company serves enterprise clients across various industries, contributing to a more secure web environment. Distil Networks operates as a subsidiary of Imperva, Inc.

Windsor Circle, Inc. is a provider of Software-as-a-Service (SaaS) customer retention software specifically designed for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company delivers an all-in-one Retention Marketing Platform that enables retailers to enhance customer loyalty and retention through data-driven marketing strategies. Windsor Circle's solutions include automated lifecycle marketing, customer segmentation, product recommendations, cart recovery, and browse abandonment initiatives. By integrating eCommerce and email platforms, the software facilitates real-time updates to customer segments based on purchase history, empowering retailers to execute targeted marketing campaigns effectively. The platform also harnesses advanced data technology and predictive analytics to drive customer engagement and maximize lifetime value.

Distil Networks, Inc. is a cybersecurity company that specializes in developing cloud-based software to protect websites and APIs from malicious bots and automated attacks. Founded in 2011 and based in Arlington, Virginia, the company provides solutions that effectively block a wide range of threats, including web scraping, competitive data mining, form spam, and click fraud, without disrupting legitimate user activity. Their offerings include Bot Defense for API, which safeguards public-facing APIs from unauthorized access and exploitation. Utilizing a robust global machine learning infrastructure, Distil Networks analyzes real-time attack patterns to enhance its bot mitigation capabilities. The company serves enterprise clients across various industries, contributing to a more secure web environment. Distil Networks operates as a subsidiary of Imperva, Inc.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

Axial Exchange Inc. is a healthcare technology company that specializes in developing a remote patient and population health monitoring and communications platform. Founded in 2009 and based in Raleigh, North Carolina, the company focuses on enhancing patient engagement and facilitating real-time insights into health data and behaviors. The platform aids healthcare providers by enabling early detection of complications and optimizing patient care through continuous monitoring. By empowering patients to understand their health journeys and share information with their care teams, Axial Exchange contributes to improved health outcomes and reduced healthcare costs. As of 2015, Axial Exchange operates as a subsidiary of IngagePatient, Inc.

Argyle Software provides a Social Media Marketing Solution that enables marketers to generate more prospects, qualify more leads, and create greater engagement across their social base. Argyle Social integrates with Pardot, Marketo, and soon with Silverpop as well, to provide marketers with the only way to tie social in to the efforts of the rest of the marketing department. Hundreds of mid-sized businesses - including Uservoice, Backupify, Sharefile, and Global Giving - rely on Argyle to power their social media marketing programs.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

Social Solutions is a provider of outcome management software designed specifically for human and social service organizations. Established in 2000, the company introduced its flagship product, Efforts to Outcomes Software (ETO Software), which helps organizations connect their operational efforts to measurable outcomes, thereby enhancing the effectiveness of social service delivery. ETO Software has been widely adopted by thousands of human service organizations and government agencies across the U.S. and Canada. In addition to software solutions, Social Solutions offers a range of ETO Services to support organizations in their implementation of outcome-based practices. The company also engages in advocacy initiatives aimed at raising awareness and improving the funding and evaluation processes in the human services sector. By providing comprehensive case management, participant connection, data insights, and outcome analytics, Social Solutions empowers organizations to streamline operations and optimize service delivery.

BrightDoor Systems, Inc. specializes in providing comprehensive software solutions tailored for the residential real estate market, specifically for single and multifamily developers, homebuilders, and new home brokers. Founded in 2005 and based in Cary, North Carolina, the company offers a range of products including BrightDoor Central, a customer relationship management (CRM) and marketing system; BrightDoor Kiosk, which enhances the sales experience at model homes and leasing galleries; and BrightDoor Mobile, designed to facilitate communication between sellers and buyers. Additionally, BrightDoor operates a client service office in Costa Mesa, California, further supporting its commitment to delivering customized technology tools and services throughout the sales and marketing cycle in the residential development sector.

Social Solutions is a provider of outcome management software designed specifically for human and social service organizations. Established in 2000, the company introduced its flagship product, Efforts to Outcomes Software (ETO Software), which helps organizations connect their operational efforts to measurable outcomes, thereby enhancing the effectiveness of social service delivery. ETO Software has been widely adopted by thousands of human service organizations and government agencies across the U.S. and Canada. In addition to software solutions, Social Solutions offers a range of ETO Services to support organizations in their implementation of outcome-based practices. The company also engages in advocacy initiatives aimed at raising awareness and improving the funding and evaluation processes in the human services sector. By providing comprehensive case management, participant connection, data insights, and outcome analytics, Social Solutions empowers organizations to streamline operations and optimize service delivery.

Oncoscope, Inc. is a medical device company based in Durham, North Carolina, founded in 2006. The company specializes in the development of optical imaging systems that focus on epithelial tissues found in various parts of the body, including the oral cavity, esophagus, stomach, colon, lung, cervix, and bladder. These advanced systems deliver in vivo measurements of cell nuclei's diameter and density, offering valuable insights into tissue microstructure for clinical applications.

iContact LLC is a prominent provider of email marketing software and solutions tailored for small and medium-sized businesses worldwide. Founded in 2003 and headquartered in Morrisville, North Carolina, the company offers a variety of products, including iContact, iContact Pro, and iContact for Salesforce, catering to high-volume senders and professional marketers. Its user-friendly technology allows businesses to create, send, and track email newsletters, surveys, and autoresponders seamlessly. As a B Corporation, iContact is committed to social responsibility, dedicating a portion of its resources to community service. The company fosters a vibrant and community-oriented culture, aiming to support both local and global communities through its philanthropic initiatives. Additionally, iContact has expanded its presence internationally with offices in several countries, including Canada, the United Kingdom, and China.

iContact LLC is a prominent provider of email marketing software and solutions tailored for small and medium-sized businesses worldwide. Founded in 2003 and headquartered in Morrisville, North Carolina, the company offers a variety of products, including iContact, iContact Pro, and iContact for Salesforce, catering to high-volume senders and professional marketers. Its user-friendly technology allows businesses to create, send, and track email newsletters, surveys, and autoresponders seamlessly. As a B Corporation, iContact is committed to social responsibility, dedicating a portion of its resources to community service. The company fosters a vibrant and community-oriented culture, aiming to support both local and global communities through its philanthropic initiatives. Additionally, iContact has expanded its presence internationally with offices in several countries, including Canada, the United Kingdom, and China.