IDEA Fund Partners

Lucid Bots specializes in developing industrial drones that enhance efficiency in labor-intensive tasks, particularly in exterior building cleaning. Their primary offering is a drone that operates up to eight times faster than traditional cleaning methods. The drone technology platform allows on-ground pilots to control the drones, which are designed to apply sanitation chemicals effectively and safely to surfaces, facilitating the removal of stains. Lucid Bots manages the entire lifecycle of its technology, from engineering to manufacturing and support, all conducted domestically.

Keep Company is a provider of group coaching programs aimed at supporting parents and caregivers in balancing their professional and personal lives. The company addresses the challenges of preventable attrition by equipping participants with essential tools and resources to manage work demands alongside family responsibilities. Through a curriculum-based approach, Keep Company offers a year-long program that facilitates group learning led by certified coaches, fostering self-awareness and actionable strategies among employees. In addition to enhancing individual well-being, the company provides employers with data-driven insights to combat burnout, improve employee retention, and cultivate a culture of belonging within the workplace.

Cognota is a cloud-based operations platform tailored for learning and development (L&D) teams, designed to manage all aspects of training operations in a single location. The platform simplifies training request management, enhances project planning, and facilitates collaboration with subject matter experts. By consolidating multiple tools into one, Cognota helps organizations optimize their L&D spending and improve overall productivity. Clients from various industries utilize the platform to streamline their processes, enabling their training teams to become more digital, agile, and efficient. Additionally, Cognota fosters a vibrant LearnOps Community, where L&D professionals can share insights, participate in discussions, and access curated resources to stay informed about industry trends.

EcoMap specializes in developing data and AI-driven solutions that enhance entrepreneurial ecosystems by centralizing vital information. The company partners with ecosystem builders, government agencies, and social impact organizations to improve resource connectivity. Its platform utilizes advanced algorithms to aggregate information about local organizations, resources, and activities, creating a continuously updated community hub. This enables entrepreneurs to easily access the resources they need to thrive within their local environments, while also personalizing and analyzing opportunities for various stakeholders involved in the ecosystem.

RightRev provides an automated revenue recognition solution that helps businesses manage financial reporting in compliance with current accounting standards. The platform integrates seamlessly with sales operations and revenue accounting processes, facilitating accurate tracking of revenue across various models, including subscriptions, one-time sales, and services. By enhancing existing customer relationship management and configure, price, quote tools, RightRev's solution offers a comprehensive approach to revenue reporting, ensuring transparency and reducing the risk of financial misstatements. The platform is designed to support finance professionals in navigating complex revenue accounting requirements, such as those outlined in ASC 606 and IFRS 15.

Revcast operates a revenue performance management platform designed to empower revenue operations leaders in planning, managing, and optimizing sales capacity. The platform facilitates collaboration and integrates seamlessly with customer relationship management systems, finance, and human resources systems. By providing actionable insights, Revcast enables revenue operations teams to identify risks and opportunities effectively, fostering data-driven decision-making. This approach enhances revenue performance through precise planning and real-time assessments of potential risks and opportunities.

Bionic Health is a digital healthcare company focused on providing preventative health services, particularly for individuals experiencing chronic pain. The company has developed a platform that utilizes frequent diagnostics and machine learning to create personalized treatment plans. This approach emphasizes slowing down the aging process and offers patients tailored insights derived from ongoing assessments. By implementing an iterative journey, Bionic Health enables users to identify their unique health needs and make impactful lifestyle changes over time. Additionally, patients benefit from closely monitored preventative care throughout the year, enhancing their overall well-being.

Nestment is a real estate technology company that facilitates the co-buying process for groups of friends and family looking to purchase property together. By providing a platform that enables users to form groups, Nestment streamlines communication with lenders and real estate agents, allowing customers to leverage their collective buying power effectively. The company's focus is on simplifying the complexities of group property purchases, helping individuals realize their shared dreams of homeownership.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

InsightFinder Inc. specializes in machine learning technology solutions tailored for information technology operational data. Founded in 2015 and based in Brooklyn, New York, the company offers various tools, including a metric intelligence engine for automatic anomaly detection, a log intelligence engine for real-time keyword extraction, and an alert intelligence engine designed to minimize alert fatigue by suppressing duplicate notifications. Additionally, InsightFinder provides an APM intelligence engine that identifies issues in both proprietary and third-party applications. Utilizing patented unsupervised machine learning algorithms, InsightFinder addresses complex challenges in enterprise AI and IT management, enabling organizations to automatically identify, diagnose, and remediate issues such as model drift and application failures. By focusing on predictive analytics and automated root cause analysis, InsightFinder supports large-scale AI platforms and IT infrastructures in preventing outages and enhancing overall performance.

PunchListUSA is the first online real estate platform digitizing national home inspection data to create instant repair estimates and online service orders for homeowners, brokers, and institutional investors. The platform is powered by proprietary technology and property data to deliver home repair, renovation and lifecycle services at scale through innovative products, process automation and direct integration with industry partners. Exclusive inspection data access will power end-to-end home lifecycle services and product offerings to homeowners through the PunchListUSA marketplace in its next phase of growth.

SortSpoke specializes in automating the extraction of data from documents, leveraging artificial intelligence to streamline processes that are typically manual and labor-intensive. By utilizing its cloud-based service, SortSpoke learns how users categorize their documents and the specific data they require, ultimately performing these tasks autonomously. This software significantly reduces labor costs associated with data entry by efficiently extracting information from unstructured documents, including text and tables. As a result, businesses benefit from minimized manual errors and shortened cycle times in their document processing operations.

Klearly is a developer of a SaaS-based marketing analytics platform aimed at enhancing the effectiveness of B2B revenue teams, including Sales, Marketing, and Customer Success. The platform employs data science and machine learning algorithms to provide actionable insights into customer behavior, track product sales, and evaluate the impact of marketing campaigns. By moving beyond traditional metrics, Klearly enables teams to identify which accounts to prioritize and which activities to undertake to maximize revenue growth. This approach allows sales and marketing leaders to adapt their strategies and engage more effectively with customers, ultimately driving innovation and improving return on investment.

Biospatial, Inc. is a company that develops a cloud-based platform aimed at enhancing public health by analyzing prehospital data. Founded in 2016 and located in Durham, North Carolina, the platform aggregates and processes electronic Patient Care Reports from state and local Emergency Medical Services (EMS) agencies. Utilizing machine learning and artificial intelligence, Biospatial's technology enables healthcare entities to visualize data, generate reports, and access real-time information, ultimately supporting informed emergency responses and improving patient outcomes across the healthcare system. The platform facilitates a national network of data partners, promoting collaboration within the public health sector to enhance overall population health and safety.

SMARTcare Software, Inc. is a provider of a comprehensive digital health platform designed for home care agencies. Established in 2013 and based in Eau Claire, Senegal, the company focuses on enhancing caregiver access to essential tools needed for effective care delivery. By utilizing machine learning, gamification, and advanced automation, SMARTcare addresses challenges in staffing and retention within the home healthcare sector. The platform promotes best practices in care while improving engagement and satisfaction for both patients and caregivers. It organizes, optimizes, and simplifies the care delivery process, ultimately aiming to enhance outcomes for home care providers across the United States and North America.

Boundless Life is a company based in Montreal, Canada, founded in 2021, that specializes in creating travel communities for families, particularly digital nomads. The business provides thoughtfully designed communities in picturesque locations worldwide, featuring location-independent private homes, co-working spaces, and a school system focused on experiential learning. Additionally, Boundless Life incorporates recreational hubs tailored to local cultures, allowing families to connect with one another while exploring diverse environments. By offering these services, the company facilitates sustainable travel experiences that enrich the lives of families and promote cultural immersion.

At Key, they're creating a world where real estate is a source of prosperity and freedom for everyone. Their patent-pending approach makes urban living possible again, free from the burdens of commuting, cost-prohibitive down payments, and the inflexibility that comes with a 25-year mortgage.

Finmark is a financial planning software company based in Raleigh, North Carolina, founded in 2020 by Greg Lissy, Jeremy Neuberger, and Rami Essaid. The platform is designed to simplify financial management for startups, enabling them to efficiently handle their runway, hiring plans, and cash flow. By transforming complex financial concepts into an intuitive interface, Finmark allows companies to easily create, update, and share their financial metrics. This functionality supports startups at various stages, from pre-revenue to pre-IPO, facilitating team alignment, collaboration, and cost reduction. Through its user-friendly approach, Finmark empowers founders and firms to build and manage their financial strategies effectively.

RightRev provides an automated revenue recognition solution that helps businesses manage financial reporting in compliance with current accounting standards. The platform integrates seamlessly with sales operations and revenue accounting processes, facilitating accurate tracking of revenue across various models, including subscriptions, one-time sales, and services. By enhancing existing customer relationship management and configure, price, quote tools, RightRev's solution offers a comprehensive approach to revenue reporting, ensuring transparency and reducing the risk of financial misstatements. The platform is designed to support finance professionals in navigating complex revenue accounting requirements, such as those outlined in ASC 606 and IFRS 15.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Pangea.app, Inc. operates an online platform that connects companies with college students for freelance projects, particularly in marketing and graphic design. Established in 2016 and based in Providence, Rhode Island, the platform serves as a marketplace where businesses can communicate directly with students, manage payments through a secure gateway, and rate performance to ensure accountability. By utilizing a proprietary dataset and artificial intelligence, Pangea.app enhances the matching process, enabling companies to access skilled talent early in their careers while allowing students to showcase their abilities. The company's mission focuses on providing equitable access to high-skill opportunities, making it easier for businesses to find and hire college freelancers for part-time engagements.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

InsightFinder Inc. specializes in machine learning technology solutions tailored for information technology operational data. Founded in 2015 and based in Brooklyn, New York, the company offers various tools, including a metric intelligence engine for automatic anomaly detection, a log intelligence engine for real-time keyword extraction, and an alert intelligence engine designed to minimize alert fatigue by suppressing duplicate notifications. Additionally, InsightFinder provides an APM intelligence engine that identifies issues in both proprietary and third-party applications. Utilizing patented unsupervised machine learning algorithms, InsightFinder addresses complex challenges in enterprise AI and IT management, enabling organizations to automatically identify, diagnose, and remediate issues such as model drift and application failures. By focusing on predictive analytics and automated root cause analysis, InsightFinder supports large-scale AI platforms and IT infrastructures in preventing outages and enhancing overall performance.

Payzer is a developer of a mobile and internet payment application designed to facilitate payments and provide credit with instant approvals. Its cloud-based platform enables customers to accept credit cards, debit cards, and electronic checks both in the field and at their home offices. With features that include real-time tracking, Payzer's solution helps contractors manage their operations more efficiently, allowing them to streamline their payment processes and enhance business growth.

Fenris Digital is a technology company based in Glen Allen, Virginia, that focuses on enhancing the customer acquisition and retention processes for property and casualty insurers. Founded in 2016, Fenris offers a cloud-based platform that integrates a suite of APIs designed to streamline workflows and improve underwriting efficiency. Their solutions include a proprietary data repository that matches applicants to in-house records and enriches data to assess customer propensity and credit risk. The company’s machine learning analytics engine refines predictive scoring, facilitating quicker and more accurate quoting processes. Fenris also provides TouchQuote, a mobile-first quoting platform, enabling insurers to deliver a seamless customer experience akin to leading e-commerce platforms. With coverage of 95% of the U.S. population and extensive data on households and businesses, Fenris empowers its clients, including agencies and carriers, to enhance conversion rates and optimize their marketing efforts.

Poppy Flowers, founded in 2019 and based in Washington, D.C., operates as a tech-enabled marketplace within the $13 billion flower industry. The company specializes in retailing flowers and customized floral products specifically for weddings and event decorations. Poppy Flowers manages a floral supply chain that connects customers with independent floral designers and directly sources high-quality flowers from reputable farms. Through its online platform, Poppy Flowers aims to simplify the purchasing process for customers by leveraging technology, including machine learning and computer vision, to enhance the overall customer experience. The company is committed to providing affordable floral solutions while supporting local designers.

Finmark is a financial planning software company based in Raleigh, North Carolina, founded in 2020 by Greg Lissy, Jeremy Neuberger, and Rami Essaid. The platform is designed to simplify financial management for startups, enabling them to efficiently handle their runway, hiring plans, and cash flow. By transforming complex financial concepts into an intuitive interface, Finmark allows companies to easily create, update, and share their financial metrics. This functionality supports startups at various stages, from pre-revenue to pre-IPO, facilitating team alignment, collaboration, and cost reduction. Through its user-friendly approach, Finmark empowers founders and firms to build and manage their financial strategies effectively.

PunchListUSA is the first online real estate platform digitizing national home inspection data to create instant repair estimates and online service orders for homeowners, brokers, and institutional investors. The platform is powered by proprietary technology and property data to deliver home repair, renovation and lifecycle services at scale through innovative products, process automation and direct integration with industry partners. Exclusive inspection data access will power end-to-end home lifecycle services and product offerings to homeowners through the PunchListUSA marketplace in its next phase of growth.

Reveal Mobile, Inc. is a company that specializes in location-based marketing and analytics, catering to agencies, brands, media companies, and app publishers. Founded in 2004 and based in Raleigh, North Carolina, the company operates a platform that includes solutions such as VISIT Local, which offers foot traffic attribution and audience building, and VISIT Match, designed for instant audience scaling. Additionally, Reveal Mobile provides VISIT Data, a customizable location-data solution for enterprise applications. The platform facilitates the creation of targeted audience segments and enables clients to reach these audiences through various digital advertising channels, including social media. With a strong emphasis on privacy compliance, Reveal Mobile is a member of the Network Advertising Initiative and undergoes annual privacy certifications, ensuring that its services adhere to industry standards. The company's user-friendly interface simplifies audience analytics and post-campaign reporting, allowing clients to effectively measure the impact of their marketing efforts on foot traffic.

ChoiceWORX, Inc. is an automation software company specializing in IT operations. Founded in 2017 and based in New York, it offers AI-driven solutions designed to enhance end-user support and robotic process automation (RPA) management. Its flagship products include apptinuum, which focuses on intelligent automation for device management and user support, and robotinuu, which manages robotic automation across various IT layers. ChoiceWORX's platforms leverage advanced artificial intelligence to help organizations reduce costs, improve productivity, and decrease reliance on human labor, positioning the company as a transformative player in the field of IT automation.

Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.

PunchListUSA is the first online real estate platform digitizing national home inspection data to create instant repair estimates and online service orders for homeowners, brokers, and institutional investors. The platform is powered by proprietary technology and property data to deliver home repair, renovation and lifecycle services at scale through innovative products, process automation and direct integration with industry partners. Exclusive inspection data access will power end-to-end home lifecycle services and product offerings to homeowners through the PunchListUSA marketplace in its next phase of growth.

InsightFinder Inc. specializes in machine learning technology solutions tailored for information technology operational data. Founded in 2015 and based in Brooklyn, New York, the company offers various tools, including a metric intelligence engine for automatic anomaly detection, a log intelligence engine for real-time keyword extraction, and an alert intelligence engine designed to minimize alert fatigue by suppressing duplicate notifications. Additionally, InsightFinder provides an APM intelligence engine that identifies issues in both proprietary and third-party applications. Utilizing patented unsupervised machine learning algorithms, InsightFinder addresses complex challenges in enterprise AI and IT management, enabling organizations to automatically identify, diagnose, and remediate issues such as model drift and application failures. By focusing on predictive analytics and automated root cause analysis, InsightFinder supports large-scale AI platforms and IT infrastructures in preventing outages and enhancing overall performance.

Silbo Inc. is a marketplace that connects sports games with officials, facilitating the scheduling, payment, and communication processes. The company offers a software-as-a-service platform where youth and adult leagues, clubs, and tournaments can post games online. This system allows qualified officials to easily access available games, select assignments, and receive digital payments, while also providing a mechanism for feedback. Founded in 2016, Silbo operates from Raleigh, North Carolina.

Klearly is a developer of a SaaS-based marketing analytics platform aimed at enhancing the effectiveness of B2B revenue teams, including Sales, Marketing, and Customer Success. The platform employs data science and machine learning algorithms to provide actionable insights into customer behavior, track product sales, and evaluate the impact of marketing campaigns. By moving beyond traditional metrics, Klearly enables teams to identify which accounts to prioritize and which activities to undertake to maximize revenue growth. This approach allows sales and marketing leaders to adapt their strategies and engage more effectively with customers, ultimately driving innovation and improving return on investment.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Qoreboard operates a performance management platform designed to enhance employee performance and profitability. The platform provides actionable insights and motivational messages based on individual performance data, facilitating a more personalized approach to coaching. By utilizing microgoals, Qoreboard breaks down large objectives into manageable daily and hourly tasks, making daunting goals more achievable. This data-driven methodology replaces traditional coaching methods, which often rely on intuition, with targeted feedback and curated improvement plans. Through its innovative approach, Qoreboard aims to inspire organizations to empower their employees, fostering sustainable performance improvements.

Allvision IO, Inc. is a software company based in Pittsburgh, Pennsylvania, founded in 2017. It specializes in developing a platform that aggregates various sources of three-dimensional data, utilizing machine learning and cloud computing to provide actionable insights. The company's offerings include high-definition, time-based maps for mobility, infrastructure, and transportation, as well as tools for asset detection, tracking, and compliance analysis. By enabling street-level analytics on a global scale, Allvision aims to connect decision-makers across industries such as transportation, engineering, government, and insurance with valuable spatial data, helping them address complex challenges and make informed decisions.

Adrich, Inc. is a company based in Pittsburgh, Pennsylvania, that specializes in electronic packaging hardware and customized software. Founded in 2016, Adrich provides a consumer insights platform that connects brands and retailers through detailed product usage data and analytics. The company's innovative smart packaging hardware, combined with its tailored software, facilitates autonomous data collection and transmission via product labels. This smart tracking system captures real-time information on usage patterns, including day, time, geolocation, and volumetric data, allowing brands and retailers to better understand consumer trends and behaviors. In doing so, Adrich aims to enhance customer engagement and retention strategies.

Payzer is a developer of a mobile and internet payment application designed to facilitate payments and provide credit with instant approvals. Its cloud-based platform enables customers to accept credit cards, debit cards, and electronic checks both in the field and at their home offices. With features that include real-time tracking, Payzer's solution helps contractors manage their operations more efficiently, allowing them to streamline their payment processes and enhance business growth.

LiveSource, Inc. is a provider of cloud-based supplier management solutions tailored for manufacturers in highly regulated industries such as automotive, aerospace, and defense, as well as medical sectors. Founded in 2018 and headquartered in Atlanta, Georgia, the company offers a platform that consolidates various business processes, including supplier risk management, sourcing, tooling management, part quality, and program management. Its services encompass strategic sourcing, which includes requisitions, e-sourcing, cost analysis, and savings tracking, as well as comprehensive supplier management features like onboarding, compliance, and contract management. LiveSource aims to facilitate supplier interactions throughout the supply chain, helping clients mitigate risks, reduce costs, and enhance service quality.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Biospatial, Inc. is a company that develops a cloud-based platform aimed at enhancing public health by analyzing prehospital data. Founded in 2016 and located in Durham, North Carolina, the platform aggregates and processes electronic Patient Care Reports from state and local Emergency Medical Services (EMS) agencies. Utilizing machine learning and artificial intelligence, Biospatial's technology enables healthcare entities to visualize data, generate reports, and access real-time information, ultimately supporting informed emergency responses and improving patient outcomes across the healthcare system. The platform facilitates a national network of data partners, promoting collaboration within the public health sector to enhance overall population health and safety.

Payzer is a developer of a mobile and internet payment application designed to facilitate payments and provide credit with instant approvals. Its cloud-based platform enables customers to accept credit cards, debit cards, and electronic checks both in the field and at their home offices. With features that include real-time tracking, Payzer's solution helps contractors manage their operations more efficiently, allowing them to streamline their payment processes and enhance business growth.

Ceterus, Inc. is a national accounting and intelligence technology company that specializes in web-based accounting and financial reporting solutions. Founded in 2008 and headquartered in Charleston, South Carolina, with an additional office in Kalamazoo, Michigan, Ceterus provides tools designed to empower entrepreneurs by automating bookkeeping and reporting processes. Its flagship product, Ceterus Edge, is a proprietary, cloud-based accounting software that offers accurate and timely financial reporting, peer benchmarks, and key performance metrics. The software enables businesses to monitor their financial health by comparing sales, margins, and expenses with peers, delivering real-time insights that support informed decision-making. Ceterus primarily serves various sectors including restaurants, fitness, wellness, retail, education, and beauty industries.

Impossible Objects is a developer of advanced 3D printing technology that produces objects using sheets of kevlar, carbon fiber, and fiberglass. The company employs a proprietary composite-based additive manufacturing (CBAM) process that integrates high-performance polymers, such as nylon and polyether ether ketone, with long-fiber carbon and fiberglass sheets. This innovative approach allows for the creation of complex parts at production speeds and volumes, making it suitable for industries such as automotive, aerospace, and electronics. Founded in 2011 and headquartered in Northbrook, Illinois, Impossible Objects aims to meet the growing demand for durable and lightweight components in various applications.

Sense Photonics, Inc. specializes in developing advanced light detection and ranging (LiDAR) solutions for various applications, including autonomous vehicles, drones, and industrial automation. Founded in 2016 and based in Durham, North Carolina, the company offers solid-state LiDAR sensors that utilize proprietary laser arrays and modular architectures to create high-performance, reliable 3D maps of surroundings in diverse conditions. Their technology is distinguished by its lack of moving parts, which enhances durability and lowers maintenance needs. With over 200 patents, Sense Photonics aims to meet the demanding performance and cost requirements of the automotive and industrial sectors, facilitating advancements in both assisted and autonomous driving technologies.

Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Ceterus, Inc. is a national accounting and intelligence technology company that specializes in web-based accounting and financial reporting solutions. Founded in 2008 and headquartered in Charleston, South Carolina, with an additional office in Kalamazoo, Michigan, Ceterus provides tools designed to empower entrepreneurs by automating bookkeeping and reporting processes. Its flagship product, Ceterus Edge, is a proprietary, cloud-based accounting software that offers accurate and timely financial reporting, peer benchmarks, and key performance metrics. The software enables businesses to monitor their financial health by comparing sales, margins, and expenses with peers, delivering real-time insights that support informed decision-making. Ceterus primarily serves various sectors including restaurants, fitness, wellness, retail, education, and beauty industries.

MATI Energy is a producer of organic caffeinated energy drinks, established in 2012 and headquartered in Durham, North Carolina. The company focuses on providing a refreshing and energizing alternative for health-conscious consumers seeking to enhance their daily performance. MATI Energy's product line features no-spike, no-crash energy drinks that include a variety of canned carbonated mixtures. These beverages are designed to deliver an energy boost while prioritizing taste and healthy ingredients, catering to active individuals who want to achieve their natural potential without compromising their health.

First is a software company that uses artificial and predictive intelligence on when and why people move to predict sales and marketing. It brings predictive marketing to real estate. Fundamentally changing how service providers find their next customer. They discover when and why people will buy or sell a house, so they can connect realtors with new clients at the perfect time. Thus, the company predicts who will sell by tracking 700+ signals across 214 million people nationwide.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Payzer is a developer of a mobile and internet payment application designed to facilitate payments and provide credit with instant approvals. Its cloud-based platform enables customers to accept credit cards, debit cards, and electronic checks both in the field and at their home offices. With features that include real-time tracking, Payzer's solution helps contractors manage their operations more efficiently, allowing them to streamline their payment processes and enhance business growth.

Ceterus, Inc. is a national accounting and intelligence technology company that specializes in web-based accounting and financial reporting solutions. Founded in 2008 and headquartered in Charleston, South Carolina, with an additional office in Kalamazoo, Michigan, Ceterus provides tools designed to empower entrepreneurs by automating bookkeeping and reporting processes. Its flagship product, Ceterus Edge, is a proprietary, cloud-based accounting software that offers accurate and timely financial reporting, peer benchmarks, and key performance metrics. The software enables businesses to monitor their financial health by comparing sales, margins, and expenses with peers, delivering real-time insights that support informed decision-making. Ceterus primarily serves various sectors including restaurants, fitness, wellness, retail, education, and beauty industries.

Windsor Circle, Inc. is a provider of Software-as-a-Service customer retention software tailored for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company offers a comprehensive marketing automation platform that assists retailers in enhancing customer loyalty and retention through data-driven campaigns. Its services include lifecycle marketing, loyalty programs, product recommendations, and automated recovery strategies for abandoned carts and browsing activity. The platform integrates eCommerce and email systems to facilitate real-time customer segmentation based on purchase history, enabling retailers to execute targeted marketing actions efficiently. Windsor Circle's predictive marketing capabilities leverage big data to empower retailers to increase customer lifetime value and optimize their retention strategies. In 2019, Windsor Circle was acquired by WhatCounts, Inc.

Our mobile-first, real-time feedback platform captures true audience sentiment, increasing participation and conversions. We are personalized, two-way feedback for the mobile generation.

Lucerno Dynamics, LLC is a medical technology company based in Cary, North Carolina, focused on the development and distribution of systems that detect and quantify radiolabeled biomarkers in tissue. Established in 2011, the company offers a range of products, including the Lucerno LD1 system, which helps clinicians assess tumor response early in treatment, and the Lara System, designed to monitor nuclear medicine injections. Lucerno's innovative devices leverage advanced PET crystal technology to provide healthcare providers with reliable information on the quality of nuclear medicine used in disease evaluations. Their solutions have applications in various areas, including quality assurance for clinical PET/CT scans, non-invasive measurement of arterial input function, and monitoring the effectiveness of therapies for superficial tumors, as well as supporting preclinical research in animal studies.

Sift Media, Inc. is a company based in Durham, North Carolina, that specializes in developing automated bidding software for mobile advertisement opportunities within real-time auction exchanges. Founded in 2015, Sift Media utilizes advanced artificial intelligence and machine learning algorithms to optimize the performance of app install advertisements. The platform processes over 50 billion mobile ad requests daily, enabling clients to hyper-target their advertising efforts effectively. To date, Sift Media has served more than 40 billion mobile ads and has successfully delivered over 25 million app installs for thousands of advertisers. The company's technology supports features such as whitelisting and blacklisting of specific app bundles, allowing for tailored advertising strategies. Sift Media received $3.25 million in funding in early 2016 to further enhance its capabilities in the mobile advertising landscape.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the bride and groom. Available on both iOS and Android platforms, the app addresses the common challenge faced by couples in collecting memories from their special day. Users can not only upload images but also interact through comments and "likes," fostering engagement among guests. Additionally, WedPics offers five custom filters to enhance the photo experience and encourages the use of traditional digital cameras by allowing users to upload photos via the web. Developed by Deja mi Inc., based in Raleigh, North Carolina, WedPics evolved from the company's earlier app focused on venue discovery to serve a niche market in wedding photography, launching in early 2012. The platform effectively modernizes the wedding photography experience, moving away from disposable cameras and integrating smartphone technology.

Switchboard Live Inc. operates a live video streaming and syndication platform designed to connect brands and advertisers with targeted audiences across various online channels. Founded in 2014 and based in Philadelphia, Pennsylvania, the company facilitates the management of multiple live streams through a unified dashboard, allowing content creators to efficiently distribute live videos to social media platforms and web pages. Its offerings include the Producer solution, which tailors audience access based on budget and demographic targets, as well as Joicaster, a stream-sharing tool that consolidates live chats into a cohesive cross-platform experience. Serving a diverse range of sectors such as entertainment, government, gaming, and sports, Switchboard Live aims to enhance audience engagement and boost subscriptions for its clients. The company was previously known as Joicaster Inc. before rebranding in February 2016.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Sarda specializes in manufacturing power management products that enhance the energy efficiency of cloud computing systems. The company's offerings include semiconductor switches for voltage converters, which are designed to minimize power loss across various portable, enterprise, and consumer systems. By improving energy efficiency, Sarda enables its clients to boost productivity and effectively meet the demands of the rapidly expanding Internet.

Canopy Lawn Care, Inc. is a landscaping company headquartered in Cary, North Carolina, that specializes in providing comprehensive lawn maintenance services to homeowners. Founded in 2014, the company employs a technology-driven approach to enhance customer and employee experiences while streamlining operations. Canopy offers a variety of services, including weed control, fertilization, aeration, over seeding, bed maintenance, pruning, and mosquito management, among others. The company emphasizes environmentally responsible practices and science-based methods to improve soil health, ensuring that clients receive lush and healthy lawns.

Reveal Mobile, Inc. is a company that specializes in location-based marketing and analytics, catering to agencies, brands, media companies, and app publishers. Founded in 2004 and based in Raleigh, North Carolina, the company operates a platform that includes solutions such as VISIT Local, which offers foot traffic attribution and audience building, and VISIT Match, designed for instant audience scaling. Additionally, Reveal Mobile provides VISIT Data, a customizable location-data solution for enterprise applications. The platform facilitates the creation of targeted audience segments and enables clients to reach these audiences through various digital advertising channels, including social media. With a strong emphasis on privacy compliance, Reveal Mobile is a member of the Network Advertising Initiative and undergoes annual privacy certifications, ensuring that its services adhere to industry standards. The company's user-friendly interface simplifies audience analytics and post-campaign reporting, allowing clients to effectively measure the impact of their marketing efforts on foot traffic.

Distil Networks, Inc. is a cybersecurity company that specializes in developing cloud-based software to protect websites and APIs from malicious bots and automated attacks. Founded in 2011 and based in Arlington, Virginia, the company provides solutions that effectively block a wide range of threats, including web scraping, competitive data mining, form spam, and click fraud, without disrupting legitimate user activity. Their offerings include Bot Defense for API, which safeguards public-facing APIs from unauthorized access and exploitation. Utilizing a robust global machine learning infrastructure, Distil Networks analyzes real-time attack patterns to enhance its bot mitigation capabilities. The company serves enterprise clients across various industries, contributing to a more secure web environment. Distil Networks operates as a subsidiary of Imperva, Inc.

CloudTags is a developer of a digital platform designed to enhance the shopping experience in physical retail stores. The platform provides retailers with insights into customer behavior, specifically identifying products that customers consider but do not purchase. Additionally, it captures email information for customers who are not ready to buy, allowing retailers to engage with these customers effectively. By leveraging this data, CloudTags enables retailers to better understand their customers' preferences and optimize their outreach strategies.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the bride and groom. Available on both iOS and Android platforms, the app addresses the common challenge faced by couples in collecting memories from their special day. Users can not only upload images but also interact through comments and "likes," fostering engagement among guests. Additionally, WedPics offers five custom filters to enhance the photo experience and encourages the use of traditional digital cameras by allowing users to upload photos via the web. Developed by Deja mi Inc., based in Raleigh, North Carolina, WedPics evolved from the company's earlier app focused on venue discovery to serve a niche market in wedding photography, launching in early 2012. The platform effectively modernizes the wedding photography experience, moving away from disposable cameras and integrating smartphone technology.

Royalty Exchange, Inc. is an online auction marketplace established in 2011, based in Denver, Colorado, that facilitates the buying and selling of various types of royalties. These royalties span diverse sectors including entertainment, patents, pharmaceuticals, trademarks, and energy. The platform aims to enhance transparency in a traditionally private market, allowing royalty owners, artists, and rights holders to connect with investors and maximize the value of their assets. By offering a centralized marketplace for royalty auctions, Royalty Exchange provides a standardized and secure avenue for private investment opportunities, enabling participants to unlock the value of their intellectual property and creative works.

Windsor Circle, Inc. is a provider of Software-as-a-Service customer retention software tailored for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company offers a comprehensive marketing automation platform that assists retailers in enhancing customer loyalty and retention through data-driven campaigns. Its services include lifecycle marketing, loyalty programs, product recommendations, and automated recovery strategies for abandoned carts and browsing activity. The platform integrates eCommerce and email systems to facilitate real-time customer segmentation based on purchase history, enabling retailers to execute targeted marketing actions efficiently. Windsor Circle's predictive marketing capabilities leverage big data to empower retailers to increase customer lifetime value and optimize their retention strategies. In 2019, Windsor Circle was acquired by WhatCounts, Inc.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

71lbs offers a platform designed to assist small and medium businesses in reducing shipping costs through comprehensive analytics and reporting tools. With extensive experience in the parcel shipping industry, the company specializes in contract negotiations and securing shipping refunds, allowing businesses to better understand and manage their shipping expenses. By leveraging industry insights, 71lbs simplifies the shipping process, empowering clients to make informed decisions that enhance their logistics efficiency and financial savings. The company's focus on democratizing shipping services ensures that businesses of all sizes can benefit from effective shipping strategies tailored to their needs.

Distil Networks, Inc. is a cybersecurity company that specializes in developing cloud-based software to protect websites and APIs from malicious bots and automated attacks. Founded in 2011 and based in Arlington, Virginia, the company provides solutions that effectively block a wide range of threats, including web scraping, competitive data mining, form spam, and click fraud, without disrupting legitimate user activity. Their offerings include Bot Defense for API, which safeguards public-facing APIs from unauthorized access and exploitation. Utilizing a robust global machine learning infrastructure, Distil Networks analyzes real-time attack patterns to enhance its bot mitigation capabilities. The company serves enterprise clients across various industries, contributing to a more secure web environment. Distil Networks operates as a subsidiary of Imperva, Inc.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the bride and groom. Available on both iOS and Android platforms, the app addresses the common challenge faced by couples in collecting memories from their special day. Users can not only upload images but also interact through comments and "likes," fostering engagement among guests. Additionally, WedPics offers five custom filters to enhance the photo experience and encourages the use of traditional digital cameras by allowing users to upload photos via the web. Developed by Deja mi Inc., based in Raleigh, North Carolina, WedPics evolved from the company's earlier app focused on venue discovery to serve a niche market in wedding photography, launching in early 2012. The platform effectively modernizes the wedding photography experience, moving away from disposable cameras and integrating smartphone technology.

Windsor Circle, Inc. is a provider of Software-as-a-Service customer retention software tailored for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company offers a comprehensive marketing automation platform that assists retailers in enhancing customer loyalty and retention through data-driven campaigns. Its services include lifecycle marketing, loyalty programs, product recommendations, and automated recovery strategies for abandoned carts and browsing activity. The platform integrates eCommerce and email systems to facilitate real-time customer segmentation based on purchase history, enabling retailers to execute targeted marketing actions efficiently. Windsor Circle's predictive marketing capabilities leverage big data to empower retailers to increase customer lifetime value and optimize their retention strategies. In 2019, Windsor Circle was acquired by WhatCounts, Inc.

Distil Networks, Inc. is a cybersecurity company that specializes in developing cloud-based software to protect websites and APIs from malicious bots and automated attacks. Founded in 2011 and based in Arlington, Virginia, the company provides solutions that effectively block a wide range of threats, including web scraping, competitive data mining, form spam, and click fraud, without disrupting legitimate user activity. Their offerings include Bot Defense for API, which safeguards public-facing APIs from unauthorized access and exploitation. Utilizing a robust global machine learning infrastructure, Distil Networks analyzes real-time attack patterns to enhance its bot mitigation capabilities. The company serves enterprise clients across various industries, contributing to a more secure web environment. Distil Networks operates as a subsidiary of Imperva, Inc.

Windsor Circle, Inc. is a provider of Software-as-a-Service customer retention software tailored for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company offers a comprehensive marketing automation platform that assists retailers in enhancing customer loyalty and retention through data-driven campaigns. Its services include lifecycle marketing, loyalty programs, product recommendations, and automated recovery strategies for abandoned carts and browsing activity. The platform integrates eCommerce and email systems to facilitate real-time customer segmentation based on purchase history, enabling retailers to execute targeted marketing actions efficiently. Windsor Circle's predictive marketing capabilities leverage big data to empower retailers to increase customer lifetime value and optimize their retention strategies. In 2019, Windsor Circle was acquired by WhatCounts, Inc.

Distil Networks, Inc. is a cybersecurity company that specializes in developing cloud-based software to protect websites and APIs from malicious bots and automated attacks. Founded in 2011 and based in Arlington, Virginia, the company provides solutions that effectively block a wide range of threats, including web scraping, competitive data mining, form spam, and click fraud, without disrupting legitimate user activity. Their offerings include Bot Defense for API, which safeguards public-facing APIs from unauthorized access and exploitation. Utilizing a robust global machine learning infrastructure, Distil Networks analyzes real-time attack patterns to enhance its bot mitigation capabilities. The company serves enterprise clients across various industries, contributing to a more secure web environment. Distil Networks operates as a subsidiary of Imperva, Inc.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

Axial Exchange Inc. is a healthcare technology company that specializes in developing a remote patient and population health monitoring and communications platform. Founded in 2009 and based in Raleigh, North Carolina, the company focuses on enhancing patient engagement and facilitating real-time insights into health data and behaviors. The platform aids healthcare providers by enabling early detection of complications and optimizing patient care through continuous monitoring. By empowering patients to understand their health journeys and share information with their care teams, Axial Exchange contributes to improved health outcomes and reduced healthcare costs. As of 2015, Axial Exchange operates as a subsidiary of IngagePatient, Inc.

Argyle Software provides a Social Media Marketing Solution that enables marketers to generate more prospects, qualify more leads, and create greater engagement across their social base. Argyle Social integrates with Pardot, Marketo, and soon with Silverpop as well, to provide marketers with the only way to tie social in to the efforts of the rest of the marketing department. Hundreds of mid-sized businesses - including Uservoice, Backupify, Sharefile, and Global Giving - rely on Argyle to power their social media marketing programs.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

Social Solutions has developed a results-oriented software to relate efforts of the social service industry to their evaluation and performance. Social Solutions was launched to promote the benefits of relating efforts to outcomes to improve the effectiveness of social service delivery. They help nonprofits get to the heart of their data so they can understand the full impact of their work. With the insights and evidence they gain from their software, their clients know how to maximize their efforts to do even more good.

BrightDoor Systems, Inc. specializes in providing comprehensive software solutions tailored for the residential real estate market, specifically for single and multifamily developers, homebuilders, and new home brokers. Founded in 2005 and based in Cary, North Carolina, the company offers a range of products including BrightDoor Central, a customer relationship management (CRM) and marketing system; BrightDoor Kiosk, which enhances the sales experience at model homes and leasing galleries; and BrightDoor Mobile, designed to facilitate communication between sellers and buyers. Additionally, BrightDoor operates a client service office in Costa Mesa, California, further supporting its commitment to delivering customized technology tools and services throughout the sales and marketing cycle in the residential development sector.

Social Solutions has developed a results-oriented software to relate efforts of the social service industry to their evaluation and performance. Social Solutions was launched to promote the benefits of relating efforts to outcomes to improve the effectiveness of social service delivery. They help nonprofits get to the heart of their data so they can understand the full impact of their work. With the insights and evidence they gain from their software, their clients know how to maximize their efforts to do even more good.

Oncoscope, Inc. is a medical device company based in Durham, North Carolina, established in 2006. The company specializes in developing optical imaging systems that focus on epithelial tissues located in various parts of the body, including the oral cavity, esophagus, stomach, colon, lung, cervix, and bladder. Its innovative systems deliver in vivo measurements that provide critical information on tissue microstructure, specifically assessing the diameter and density of cell nuclei. This technology aims to improve clinical outcomes by offering detailed insights into the health of epithelial tissues.

iContact LLC is a prominent provider of email marketing software and solutions tailored for small and medium-sized businesses worldwide. Founded in 2003 and headquartered in Morrisville, North Carolina, the company offers a variety of products, including iContact, iContact Pro, and iContact for Salesforce, catering to high-volume senders and professional marketers. Its user-friendly technology allows businesses to create, send, and track email newsletters, surveys, and autoresponders seamlessly. As a B Corporation, iContact is committed to social responsibility, dedicating a portion of its resources to community service. The company fosters a vibrant and community-oriented culture, aiming to support both local and global communities through its philanthropic initiatives. Additionally, iContact has expanded its presence internationally with offices in several countries, including Canada, the United Kingdom, and China.

iContact LLC is a prominent provider of email marketing software and solutions tailored for small and medium-sized businesses worldwide. Founded in 2003 and headquartered in Morrisville, North Carolina, the company offers a variety of products, including iContact, iContact Pro, and iContact for Salesforce, catering to high-volume senders and professional marketers. Its user-friendly technology allows businesses to create, send, and track email newsletters, surveys, and autoresponders seamlessly. As a B Corporation, iContact is committed to social responsibility, dedicating a portion of its resources to community service. The company fosters a vibrant and community-oriented culture, aiming to support both local and global communities through its philanthropic initiatives. Additionally, iContact has expanded its presence internationally with offices in several countries, including Canada, the United Kingdom, and China.