Ideas & Capital

Ideas & Capital is a venture capital firm established in 2013 and located in Mexico City, Mexico. It specializes in seed, startup, early, and mid-stage investments across various sectors, including technology, services, agribusiness, education, and health. The firm primarily targets opportunities in Mexico and Latin America, investing between $0.25 million and $5 million in each portfolio company. Ideas & Capital aims to go beyond mere financial investment by actively assisting its companies in institutionalizing operations, refining strategies, and expanding into new markets. The firm seeks investments that not only promise superior economic returns but also contribute positively to society and community development, ensuring that their activities align with environmental sustainability.

Ricardo Elizondo

Co-Founder & Managing Partner

Xavier Ponce de Leon

Co-Founder, Principal & Managing Partner

17 past transactions

Deporprivé

Seed Round in 2020
Deporprivé is an online shopping outlet based in Mexico City, founded in 2016 by Ben Roques. The company specializes in sport-specific flash sales, providing members with exclusive access to discounted branded products from well-known partners such as Adidas, Nike, and Reebok. Deporprivé's platform focuses on endurance and outdoor sports, offering a diverse range of items including running shoes, tennis rackets, swimsuits, bicycles, and travel hammocks. By catering to sports businesses and enthusiasts, Deporprivé enables efficient access to high-quality sports products at competitive prices.

Deporprivé

Seed Round in 2019
Deporprivé is an online shopping outlet based in Mexico City, founded in 2016 by Ben Roques. The company specializes in sport-specific flash sales, providing members with exclusive access to discounted branded products from well-known partners such as Adidas, Nike, and Reebok. Deporprivé's platform focuses on endurance and outdoor sports, offering a diverse range of items including running shoes, tennis rackets, swimsuits, bicycles, and travel hammocks. By catering to sports businesses and enthusiasts, Deporprivé enables efficient access to high-quality sports products at competitive prices.

Dvdendo

Series A in 2018
Dvdendo makes investing as easy as spending. To become an investor and Dvdendo member, sign up from your smartphone, link your bank account and the debit or credit card you use most frequently, and then sit back as our service automatically invests a small portion of your daily expenditures in a portfolio of thousands of stocks and bonds. Becoming an investor is easy and should be available to everyone. With Dvdendo you can own a piece of the world's greatest companies with just $5.

Dvdendo

Seed Round in 2017
Dvdendo makes investing as easy as spending. To become an investor and Dvdendo member, sign up from your smartphone, link your bank account and the debit or credit card you use most frequently, and then sit back as our service automatically invests a small portion of your daily expenditures in a portfolio of thousands of stocks and bonds. Becoming an investor is easy and should be available to everyone. With Dvdendo you can own a piece of the world's greatest companies with just $5.

Nimblr.ai

Seed Round in 2017
Nimblr.ai specializes in developing an artificial intelligence-powered software assistant designed to manage healthcare appointments. Their product, Holly, communicates with patients through text messaging, facilitating appointment scheduling and ensuring alignment with healthcare providers' schedules. Holly offers various features, including automated reminders, rescheduling for patients who have missed appointments, treatment recalls, and surgery reminders. The software also provides functionality for chat history, activity reports, and real-time data synchronization with electronic health records (EHRs), all while ensuring compliance with HIPAA regulations. Nimblr.ai serves a diverse range of healthcare providers, including dentists, chiropractors, physical therapists, psychologists, and pediatricians. Founded in 2016 and located in Santa Monica, California, the company aims to enhance patient experience and streamline administrative tasks within medical practices.

Tropical Organic Growers

Series A in 2016
Tropical Organic Growers is a producer and shipping company based in Colima, Mexico, specializing in the cultivation of certified organic tropical fruits. The company operates its farms in an area known for its optimal growing conditions, utilizing organic inputs to ensure high-quality produce. By focusing on organic farming practices, Tropical Organic Growers supplies its fruits to international markets, enabling consumers worldwide to enjoy fresh, organic tropical fruits.

Econduce

Series A in 2016
ECONDUCE, S.A.P.I. DE C.V operates as an on demand electronic scooter company. The company offers shared electronic scooter services with a network of charging stations. It also offers mobile application to book scooters online. The company was founded in 2013 and is based in Mexico City, Mexico. As of March 31, 2019, ECONDUCE, S.A.P.I. DE C.V. operates as a subsidiary of Grow Mobility.

Pig.gi

Seed Round in 2016
Farrow Ventures offers Pig.gi, an app where users win Pig.gi Coins in exchange for engaging with brands and sharing their consumer data. Coins are exchangeable for airtime from any mobile operator. The app was launched in June 2016 in Mexico. Later that year it was launched in Colombia.

Novelistik

Series A in 2016
Novelistik is an online platform that assists its users in reading and writing books and media content. Novelistik’s book categories consist of action, autobiography, science fiction, classics, crime, story, fairy tales, children’s’ stories, speech, test, fan fiction, fantasy, fiction, fiction verse, historical fiction, folklore, fable, humor, legends, text books, mystery, mythology, non-fiction, romance, poetry, police, suspense, and terror. Furthermore, it enables its users to interact and communicate with other members of the literary community. Novelistik was launched in 2012 by Alberto Lujambio and Dave Aroesti and is based in Mexico City.

Tropical Organic Growers

Seed Round in 2015
Tropical Organic Growers is a producer and shipping company based in Colima, Mexico, specializing in the cultivation of certified organic tropical fruits. The company operates its farms in an area known for its optimal growing conditions, utilizing organic inputs to ensure high-quality produce. By focusing on organic farming practices, Tropical Organic Growers supplies its fruits to international markets, enabling consumers worldwide to enjoy fresh, organic tropical fruits.

Econduce

Seed Round in 2015
ECONDUCE, S.A.P.I. DE C.V operates as an on demand electronic scooter company. The company offers shared electronic scooter services with a network of charging stations. It also offers mobile application to book scooters online. The company was founded in 2013 and is based in Mexico City, Mexico. As of March 31, 2019, ECONDUCE, S.A.P.I. DE C.V. operates as a subsidiary of Grow Mobility.

Crowdfunder

Series A in 2014
Crowdfunder is an equity crowdfunding platform connecting investors with early-stage entrepreneurs. It sources and funds high-growth ventures with a network of over 130,000 entrepreneurs and investors. Crowdfunder and its VC Index Fund provide the opportunity for direct online investment into single ventures, as well as diversification into a broad VC-led portfolio (Index Fund) of early-stage startups backed by many of the world’s leading Venture Capital firms and private investors. Crowdfunder was founded in 2012 and is headquartered in Los Angeles, California.

Prolade

Seed Round in 2014
African palm plantation and sustainable crude palm oil processor

Novelistik

Seed Round in 2014
Novelistik is an online platform that assists its users in reading and writing books and media content. Novelistik’s book categories consist of action, autobiography, science fiction, classics, crime, story, fairy tales, children’s’ stories, speech, test, fan fiction, fantasy, fiction, fiction verse, historical fiction, folklore, fable, humor, legends, text books, mystery, mythology, non-fiction, romance, poetry, police, suspense, and terror. Furthermore, it enables its users to interact and communicate with other members of the literary community. Novelistik was launched in 2012 by Alberto Lujambio and Dave Aroesti and is based in Mexico City.

Golazzos

Seed Round in 2014
Golazzos is first free and social platform of soccer sports predictions.

Next U

Convertible Note in 2014
Next U is a platform to learn the digital skills to do a better job. It is an online educational institute that provides skills for English proficiency and certifications in digital technology in the areas of maximum labor demand. It is based in Miami, Florida, and was created in 2013.

Fruitex

Seed Round in 2013
Transforms fresh fruit into bars preserving 100% of nutrients without adding any additional ingredients