Ideas & Capital

Ideas & Capital is a venture capital firm founded in 2013 and based in Mexico City, Mexico. The firm specializes in seed, startup, early, and mid-stage investments, focusing on sectors such as technology, services, agribusiness, education, and health. Ideas & Capital primarily targets opportunities in Mexico and Latin America, investing between $0.25 million and $5 million in each portfolio company. The firm emphasizes a multisectoral approach and aims to add value beyond financial investment by assisting companies in institutionalizing their operations, refining strategies, and expanding into new markets. Furthermore, Ideas & Capital seeks to invest in businesses that have the potential for superior economic returns while also promoting positive social impact and supporting community development in an environmentally sustainable manner.

Ricardo Elizondo

Co-Founder and Managing Partner

Xavier Ponce de León

Co-Founder, Principal and Managing Partner

18 past transactions

DEPORPRIVÉ

Seed Round in 2020
Deporprivé is an online shopping outlet specializing in discounted sports products, including items from well-known brands such as Adidas, Nike, Reebok, Salomon, and Asics. Founded in 2016 and headquartered in Mexico City, the company operates a flash sales website that provides members with exclusive access to sales from various brand partners. Deporprivé focuses on a multi-channel distribution model that caters to both endurance and outdoor sports enthusiasts, offering a diverse range of products such as running shoes, tennis rackets, swimsuits, bicycles, and travel hammocks. This platform enables users to efficiently access a wide selection of sports-related goods at reduced prices.

DEPORPRIVÉ

Seed Round in 2019
Deporprivé is an online shopping outlet specializing in discounted sports products, including items from well-known brands such as Adidas, Nike, Reebok, Salomon, and Asics. Founded in 2016 and headquartered in Mexico City, the company operates a flash sales website that provides members with exclusive access to sales from various brand partners. Deporprivé focuses on a multi-channel distribution model that caters to both endurance and outdoor sports enthusiasts, offering a diverse range of products such as running shoes, tennis rackets, swimsuits, bicycles, and travel hammocks. This platform enables users to efficiently access a wide selection of sports-related goods at reduced prices.

Dvdendo

Series A in 2018
Dvdendo makes investing as easy as spending. To become an investor and Dvdendo member, sign up from your smartphone, link your bank account and the debit or credit card you use most frequently, and then sit back as our service automatically invests a small portion of your daily expenditures in a portfolio of thousands of stocks and bonds. Becoming an investor is easy and should be available to everyone. With Dvdendo you can own a piece of the world's greatest companies with just $5.

Dvdendo

Seed Round in 2017
Dvdendo makes investing as easy as spending. To become an investor and Dvdendo member, sign up from your smartphone, link your bank account and the debit or credit card you use most frequently, and then sit back as our service automatically invests a small portion of your daily expenditures in a portfolio of thousands of stocks and bonds. Becoming an investor is easy and should be available to everyone. With Dvdendo you can own a piece of the world's greatest companies with just $5.

Nimblr.ai

Seed Round in 2017
Nimblr.ai is a technology company that specializes in artificial intelligence solutions for healthcare appointment management. Its flagship product, Holly, serves as an AI-powered assistant that communicates with patients through text messaging. Holly automates various aspects of the appointment cycle, ensuring synchronization with electronic health records and scheduling software. The software offers features such as appointment reminders, automatic rescheduling for no-shows, treatment recalls, and feedback collection from patients. It also provides real-time data synchronization, chat history, activity reports, and dashboard analytics, all while ensuring compliance with HIPAA regulations. Nimblr.ai targets a diverse range of healthcare providers, including dentists, chiropractors, physical therapists, and pediatricians. Founded in 2016 and based in Santa Monica, California, the company was established by a team of experienced entrepreneurs with a history of developing AI chatbots.

Nimblr.ai

Seed Round in 2017
Nimblr.ai is a technology company that specializes in artificial intelligence solutions for healthcare appointment management. Its flagship product, Holly, serves as an AI-powered assistant that communicates with patients through text messaging. Holly automates various aspects of the appointment cycle, ensuring synchronization with electronic health records and scheduling software. The software offers features such as appointment reminders, automatic rescheduling for no-shows, treatment recalls, and feedback collection from patients. It also provides real-time data synchronization, chat history, activity reports, and dashboard analytics, all while ensuring compliance with HIPAA regulations. Nimblr.ai targets a diverse range of healthcare providers, including dentists, chiropractors, physical therapists, and pediatricians. Founded in 2016 and based in Santa Monica, California, the company was established by a team of experienced entrepreneurs with a history of developing AI chatbots.

Tropical Organic Growers

Series A in 2016
Tropical Organic Growers is a production and shipping company based in Colima, Mexico, specializing in the cultivation of certified organic tropical fruits. The company benefits from optimal growing conditions near the Pacific shore, allowing for the production of high-quality fruits using organic inputs. By focusing on sustainable agricultural practices, Tropical Organic Growers supplies its organic tropical fruits to international markets, providing consumers with access to healthy and environmentally friendly options.

Econduce

Series A in 2016
Econduce is a pioneering micromobility operator in Latin America, offering shared electric mopeds, known as emopeds, in Mexico City. Through its mobile application, users can easily locate and book the nearest electric scooter, allowing for convenient, on-demand transportation. Customers are charged only for the duration of their rides, which promotes a flexible and user-friendly experience. The service aims to provide pollution-free commuting options, helping to reduce environmental impact while catering to the needs of urban commuters.

Pig.gi

Seed Round in 2016
Pig.gi is an application developed by Farrow Ventures that aims to reduce economic barriers to internet access in emerging markets. Launched in June 2016 in Mexico and subsequently in Colombia, the app allows users to earn Pig.gi Coins by engaging with brands and sharing their consumer data. These coins can be exchanged for mobile airtime from any operator. The app employs a blockchain protocol and features sponsored content displayed on users' lock screens, enabling brands and media partners to connect with users while providing them with free or subsidized internet connectivity.

Novelistik

Series A in 2016
Novelistik is an online platform based in Mexico City that facilitates reading and writing across a diverse range of book categories, including action, science fiction, romance, and non-fiction, among others. Launched in 2012 by Alberto Lujambio and Dave Aroesti, it serves as a social publishing platform, allowing users to engage with literature through comments, notes, highlights, and reviews. This interaction fosters a community where readers and writers can share their insights and experiences, enhancing the literary exploration for all participants.

Tropical Organic Growers

Seed Round in 2015
Tropical Organic Growers is a production and shipping company based in Colima, Mexico, specializing in the cultivation of certified organic tropical fruits. The company benefits from optimal growing conditions near the Pacific shore, allowing for the production of high-quality fruits using organic inputs. By focusing on sustainable agricultural practices, Tropical Organic Growers supplies its organic tropical fruits to international markets, providing consumers with access to healthy and environmentally friendly options.

Econduce

Seed Round in 2015
Econduce is a pioneering micromobility operator in Latin America, offering shared electric mopeds, known as emopeds, in Mexico City. Through its mobile application, users can easily locate and book the nearest electric scooter, allowing for convenient, on-demand transportation. Customers are charged only for the duration of their rides, which promotes a flexible and user-friendly experience. The service aims to provide pollution-free commuting options, helping to reduce environmental impact while catering to the needs of urban commuters.

Crowdfunder

Series A in 2014
Crowdfunder, Inc. operates Crowdfunder.com, an online equity crowdfunding platform that connects entrepreneurs with investors to facilitate business funding on a global scale. Founded in 2011 and based in Los Angeles, California, the company offers a structured process and a comprehensive investor network to assist entrepreneurs in raising capital. It primarily targets small businesses, technology startups, social enterprises, and the film and entertainment sectors, among others. With a community of over 130,000 entrepreneurs and investors, Crowdfunder enables both direct investments in individual ventures and access to a diversified portfolio of early-stage startups through its VC Index Fund, which is supported by leading venture capital firms and private investors.

Prolade

Seed Round in 2014
Prolade is a producer of sustainable crude palm oil, specializing in the processing of organic oil derived from African palm. The company operates its own processing plant, utilizing a variety of African palm trees to ensure the quality and freshness of its products. By focusing on sustainability, Prolade aims to provide consumers with reasonably priced, high-quality palm oil while promoting environmentally responsible practices in palm oil production.

Novelistik

Seed Round in 2014
Novelistik is an online platform based in Mexico City that facilitates reading and writing across a diverse range of book categories, including action, science fiction, romance, and non-fiction, among others. Launched in 2012 by Alberto Lujambio and Dave Aroesti, it serves as a social publishing platform, allowing users to engage with literature through comments, notes, highlights, and reviews. This interaction fosters a community where readers and writers can share their insights and experiences, enhancing the literary exploration for all participants.

Golazzos

Seed Round in 2014
Golazzos is a free social platform focused on soccer sports predictions, aimed at enhancing user engagement through a gamified experience. The platform utilizes a proprietary algorithm to optimize prediction analysis, allowing users to make informed bets on soccer matches. By integrating gaming elements, Golazzos encourages interaction among fans and gamers, enabling them to predict game outcomes and earn rewards. This approach not only fosters a community around soccer predictions but also enhances the overall experience for users interested in the sport.

Next U

Convertible Note in 2014
Next U is an online educational institute based in Miami, Florida, established in 2013. The platform focuses on providing training in digital skills, English proficiency, and certifications in areas with high labor demand, such as technology, entrepreneurship, and digital marketing. By offering targeted online courses, Next U aims to equip individuals with the necessary skills to advance their careers and succeed in the evolving job market.

Fruitex

Seed Round in 2013
Transforms fresh fruit into bars preserving 100% of nutrients without adding any additional ingredients
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