Jianguang Li

Venture Partner

Xiaojun Li

Partner

Yikun Liu

Partner

Michelle Ma

Partner

Chen Tong

Partner

Maria Zhang

Venture Partner

Past deals in Beauty

Femooi

Series A in 2021
Femooi is a technology-driven company that develops, designs, and produces beauty products for the home. They released facial cleanser devices, a nano meso device, multiple nano meso serums, and a slew of additional skincare items. The company's finest product, the "Femooi Nano Meso Device," blends nanotechnology and material science ideas.

GirlCult

Series A in 2019
GirlCult is a stylized national tide makeup brand. It mainly focuses on the post-90s and post-95s crowds. The current product line covers eye shadow, lip glaze, blush, highlights, and other cosmetic categories. Girlcult focuses on avant-garde "stylization" of visual design Label, the first product "Sunlight Allure", has launched a series of products such as gorgeous rock, religious legends, emotional blush, dream highlights

Helijia

Series D in 2017
Beijing Helijia Information Technology Co., Ltd. is a Chinese company that specializes in providing a wide range of beauty services, including hairdressing, eyelashes, hand and foot care, make-up styling, and body shaping. Founded in 2014 and based in Beijing, Helijia offers an innovative mobile application that allows customers to conveniently book services. The app facilitates appointments for various treatments, including on-demand manicure services, enabling users to select manicurists or manicure combinations based on their location. By eliminating traditional salon overheads, Helijia can offer lower prices while its manicurists manage their own transportation costs. The company employs a merit-based rating system where manicurists are incentivized to deliver high-quality service, thereby enhancing their customer ratings and appointment opportunities. Additionally, Helijia offers a selection of skincare products, particularly those containing hyaluronic acid, aimed at moisturizing and anti-aging benefits.

AFU

Series B in 2017
AFU is a brand of essential oil.

Helijia

Series C in 2015
Beijing Helijia Information Technology Co., Ltd. is a Chinese company that specializes in providing a wide range of beauty services, including hairdressing, eyelashes, hand and foot care, make-up styling, and body shaping. Founded in 2014 and based in Beijing, Helijia offers an innovative mobile application that allows customers to conveniently book services. The app facilitates appointments for various treatments, including on-demand manicure services, enabling users to select manicurists or manicure combinations based on their location. By eliminating traditional salon overheads, Helijia can offer lower prices while its manicurists manage their own transportation costs. The company employs a merit-based rating system where manicurists are incentivized to deliver high-quality service, thereby enhancing their customer ratings and appointment opportunities. Additionally, Helijia offers a selection of skincare products, particularly those containing hyaluronic acid, aimed at moisturizing and anti-aging benefits.

Meitu

Series C in 2014
Xiamen Meitu Network Technology Co., Ltd., founded in 2008 and headquartered in Xiamen, China, specializes in mobile applications that facilitate customized image creation for social media sharing. The company offers a diverse range of products, including popular apps like MeituPic, BeautyCam, and Meipai, which incorporate advanced facial recognition and virtual makeup technologies. With over 1 billion installations across various devices, Meitu aims to develop a mobile beauty ecosystem that allows users to discover and experiment with new looks. Additionally, the company is involved in the smart hardware sector, producing products such as AI skin analyzers and smart mirrors. Meitu operates globally, with offices in major cities across China, the United States, and other regions, and continues to expand its presence in international markets while seeking to enhance its user acquisition and marketing strategies.

Meilapp

Series B in 2014
Meilapp.com is a Shenzhen-based Chinese beauty and cosmetics. The company says it will use the proceeds on marketing, brand building and team expansion. Launched in 2013, Meilaipp.com has close to one million daily active users, who share and purchase beauty products and cosmetics through its web portal and mobile apps.

Helijia

Series A in 2014
Beijing Helijia Information Technology Co., Ltd. is a Chinese company that specializes in providing a wide range of beauty services, including hairdressing, eyelashes, hand and foot care, make-up styling, and body shaping. Founded in 2014 and based in Beijing, Helijia offers an innovative mobile application that allows customers to conveniently book services. The app facilitates appointments for various treatments, including on-demand manicure services, enabling users to select manicurists or manicure combinations based on their location. By eliminating traditional salon overheads, Helijia can offer lower prices while its manicurists manage their own transportation costs. The company employs a merit-based rating system where manicurists are incentivized to deliver high-quality service, thereby enhancing their customer ratings and appointment opportunities. Additionally, Helijia offers a selection of skincare products, particularly those containing hyaluronic acid, aimed at moisturizing and anti-aging benefits.

FaceU

Series A in 2014
Faceu is a Chinese online photo-editing and sharing mobile app that allows its users to take pictures and videos with over 300 live effects and cute stickers to share on social media platforms. The app has served over 250 million global users, 75% of which are women.

Meitu

Series B in 2014
Xiamen Meitu Network Technology Co., Ltd., founded in 2008 and headquartered in Xiamen, China, specializes in mobile applications that facilitate customized image creation for social media sharing. The company offers a diverse range of products, including popular apps like MeituPic, BeautyCam, and Meipai, which incorporate advanced facial recognition and virtual makeup technologies. With over 1 billion installations across various devices, Meitu aims to develop a mobile beauty ecosystem that allows users to discover and experiment with new looks. Additionally, the company is involved in the smart hardware sector, producing products such as AI skin analyzers and smart mirrors. Meitu operates globally, with offices in major cities across China, the United States, and other regions, and continues to expand its presence in international markets while seeking to enhance its user acquisition and marketing strategies.

LUX

Angel Round in 2014
Lux is a mobile shopping app based in the San Francisco Bay Area. Lux's mission is to find inspired products to light a customer's day. Every week, Lux launches new brands in Home, Accessories, and Gifts. Each items is hand-picked, one-of-a-kind. Lux is committed to authenticity and the world of designers, both undiscovered and iconic.

Helijia

Angel Round in 2014
Beijing Helijia Information Technology Co., Ltd. is a Chinese company that specializes in providing a wide range of beauty services, including hairdressing, eyelashes, hand and foot care, make-up styling, and body shaping. Founded in 2014 and based in Beijing, Helijia offers an innovative mobile application that allows customers to conveniently book services. The app facilitates appointments for various treatments, including on-demand manicure services, enabling users to select manicurists or manicure combinations based on their location. By eliminating traditional salon overheads, Helijia can offer lower prices while its manicurists manage their own transportation costs. The company employs a merit-based rating system where manicurists are incentivized to deliver high-quality service, thereby enhancing their customer ratings and appointment opportunities. Additionally, Helijia offers a selection of skincare products, particularly those containing hyaluronic acid, aimed at moisturizing and anti-aging benefits.

FaceU

Angel Round in 2014
Faceu is a Chinese online photo-editing and sharing mobile app that allows its users to take pictures and videos with over 300 live effects and cute stickers to share on social media platforms. The app has served over 250 million global users, 75% of which are women.

Meilapp

Series A in 2014
Meilapp.com is a Shenzhen-based Chinese beauty and cosmetics. The company says it will use the proceeds on marketing, brand building and team expansion. Launched in 2013, Meilaipp.com has close to one million daily active users, who share and purchase beauty products and cosmetics through its web portal and mobile apps.
Aesthetic Medical provide one-stop aesthetic service offerings that includes surgical aesthetic treatments, such as eye surgery, rhinoplasty, breast augmentation and liposuction, non-surgical aesthetic treatments, which comprise minimally invasive treatments and energy-based treatments such as laser, ultrasound and ultraviolet light treatments, and other aesthetic services such as cosmetic dentistry, as well as general medical services.

Zhiwo

Series A in 2011
Zhiwo.com is a Chinese cosmetic-based website. Zhiwo.com provides more than 10 thousand different kinds of cosmetics. It is specialized in cosmeceuticals, which provides professional solutions for skin issues of female consumers. Zhiwo.com was formerly known as 36Tuan. It changed its name in November 2011, adding broader selections, a sharper focus on makeup, as well as introducing new selling models such as flash sale and special offers.

RD Men

Angel Round in 2010
RD Men is a provider of men's care products.

Gentle Monster

Series A in 2007
Gentle Monster operates as a luxury eyewear brand, operating under a unique philosophy and perspective, devoted towards a vision of “weird beauty” through “High-end experimentation”.
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