LEAD

leAD Sports Accelerator, established in 2016 and based in Berlin, Germany, focuses on sourcing, funding, and driving the growth of early-stage startups in the sports, health, and entertainment sectors. Inspired by the legacy of Adi Dassler, leAD has built a diverse portfolio of 30 companies from around the world, empowering founders to create their own impact in the industry. The firm specializes in innovative solutions related to fan engagement, connected athletes, and health and well-being. To facilitate the growth of its portfolio, leAD employs three investment vehicles—Academy, Portfolio, and ADvantage Fund—and collaborates with notable partners, including adidas and Citi Private Bank. Through smart investments, access to a premier network, and expert training, leAD is dedicated to fostering the development of groundbreaking technologies in sports and health.

Thomas Rudy

Chief Investment Officer

36 past transactions

Rooter

Venture Round in 2023
Rooter Sports Technologies Private Limited operates a comprehensive sports fan engagement platform, catering to millions of sports enthusiasts in India and beyond. Founded in 2016 and based in New Delhi, the platform facilitates real-time interaction among fans during live matches across various sports, including cricket, football, hockey, and more. It offers free-to-play live games, video and audio chat features, and personalized social feeds, allowing users to create and consume content in their preferred languages. Rooter serves as a hub for sports fans to engage deeply with their favorite sports through pre-match quizzes, live match predictions, and community discussions. The platform is accessible via the App Store and Google Play Store, and it aims to democratize sports content by integrating international, domestic, and local sports narratives. With over 5 million connected users, Rooter is poised to expand its offerings, including upcoming gaming and esports verticals, while fostering a vibrant community of sports enthusiasts.

Gemini Sports Analytics

Seed Round in 2022
Gemini Sports Analytics specializes in providing a data management platform that facilitates data-driven decision-making in sports management. The company utilizes artificial intelligence-based predictive analytics tools to simplify the data lifecycle, making powerful analytics more accessible to organizations. By focusing on improving athlete welfare and enhancing performance, Gemini Sports Analytics supports sports managers in optimizing their operations and achieving better outcomes for athletes.

Wingfield

Series A in 2022
Wingfield GmbH, founded in 2017 and based in Hanover, Germany, specializes in developing a software system that transforms any tennis court into a smart court. This innovative system integrates hardware and artificial intelligence to track scores, analyze strokes, and provide personalized feedback immediately after matches or practice sessions. Wingfield's technology offers amateur players access to advanced game analytics typically reserved for professionals, all at a fraction of the cost of traditional systems. Additionally, the user-friendly setup enables coaches to effectively plan and review their players' training progress, enhancing the overall tennis experience for both players and coaches alike.

Valtik Foods

Seed Round in 2022
Valtik Foods, based in Bogota, Colombia, specializes in developing fast-absorbing hydration mixes marketed under the trademark TITANIUM. These products are designed to provide quicker hydration while minimizing stomach distress, catering to both amateur and endurance athletes. The hydration mixes are tailored to the specific needs of various sports, ensuring optimal performance. In addition to hydration solutions, Valtik Foods also manufactures energy bars, energy chews, and ready-to-drink protein shakes. The company operates in Colombia, Mexico, and Costa Rica, focusing on delivering products that enhance athletic performance through effective hydration and nutrition.

Rooter

Series A in 2022
Rooter Sports Technologies Private Limited operates a comprehensive sports fan engagement platform, catering to millions of sports enthusiasts in India and beyond. Founded in 2016 and based in New Delhi, the platform facilitates real-time interaction among fans during live matches across various sports, including cricket, football, hockey, and more. It offers free-to-play live games, video and audio chat features, and personalized social feeds, allowing users to create and consume content in their preferred languages. Rooter serves as a hub for sports fans to engage deeply with their favorite sports through pre-match quizzes, live match predictions, and community discussions. The platform is accessible via the App Store and Google Play Store, and it aims to democratize sports content by integrating international, domestic, and local sports narratives. With over 5 million connected users, Rooter is poised to expand its offerings, including upcoming gaming and esports verticals, while fostering a vibrant community of sports enthusiasts.

Kinotek

Pre Seed Round in 2021
KinoTek combines portable motion capture and machine learning in an intuitive, 3D interface deployable on the field of play. It is an innovative software utilizing Virtual Reality and Motion Capture Technology to change the way human movement analysis is approached and applied. They are taking complex biomechanics data and simplifying the information to provide a simple visual representation. Their software is proven to increase the retention of skills, decrease the chance of injury, and improve overall athletic output. KinoTek is governed by a sense of identity and commitment to the state of Maine and its communities, a passion for learning and growing with new information and technology, and an obligation to do things that matter them, to its users, and to anyone else that they can impact on their journey. The company was founded by Justin Hafner, David Holomakoff, and Patrick Breeding in 2018 and is based in Portland, Maine.

SkillYoga

Convertible Note in 2020
SkillYoga UG provides online yoga classes and sessions. The company was incorporated in 2018 and is based in Berlin, Germany.

Phlex

Pre Seed Round in 2020
Phlex is a sports technology company dedicated to transforming the swimming industry through innovative solutions. It has developed a swimming fitness tracking platform that allows swimmers to measure and monitor various fitness metrics. This platform features a machine learning-based application that provides automated workout detection, heart rate analysis, and stroke pattern evaluation. Additionally, it offers workout planning and personalized suggestions, aiming to enhance the performance and development of professional swimmers. Through these advanced tracking capabilities, Phlex seeks to support athletes in their training and improve their overall swimming experience.

Break Sports

Pre Seed Round in 2020
We are on a mission to empower anyone to become an athlete. We are doing this by building and online destination for players to discover and connect with competitive and recreational sport activities through one platform.

Break the Love

Seed Round in 2020
Break the Love unlocks access to recreational tennis and racquet sports. It is a mission-driven marketplace where people can discover and book group based tennis activities on public and private courts while creating new revenue streams for independent providers such as coaches, former athletes, and current athletes supporting them to do what they do best which is helping them play the sport of a lifetime and have fun doing it. By unlocking access through group based training and simplifying the learning, training, and competing experience for players, Break the Love is democratizing and enhancing the experience of playing sports, inspiring more people to get outside, connect with their communities, and channel their inner athlete.

IndiFit

Pre Seed Round in 2020
Developer of a fitness platform designed to help fitness & wellness instructors host online workout classes. The company's platform provides fitness instructors with the ability to offer in-person and virtual classes independently of a fitness studio or gym, enabling trainers to earn more by hosting independent classes.

Buzzbike

Venture Round in 2020
Buzzbike is launching a tech-driven cycle scheme for London, creating a new sponsorship platform for brands.

Rooter

Series A in 2020
Rooter Sports Technologies Private Limited operates a comprehensive sports fan engagement platform, catering to millions of sports enthusiasts in India and beyond. Founded in 2016 and based in New Delhi, the platform facilitates real-time interaction among fans during live matches across various sports, including cricket, football, hockey, and more. It offers free-to-play live games, video and audio chat features, and personalized social feeds, allowing users to create and consume content in their preferred languages. Rooter serves as a hub for sports fans to engage deeply with their favorite sports through pre-match quizzes, live match predictions, and community discussions. The platform is accessible via the App Store and Google Play Store, and it aims to democratize sports content by integrating international, domestic, and local sports narratives. With over 5 million connected users, Rooter is poised to expand its offerings, including upcoming gaming and esports verticals, while fostering a vibrant community of sports enthusiasts.

AgeRate

Seed Round in 2020
The AgeRate team is a diverse mix of medical doctors, engineers, and designers with a mission of redefining health to inspire improvement.

2020 Armor

Venture Round in 2019
20/20 Armor specializes in developing innovative electronic training equipment for martial arts, including an electronic chestguard and headgear. Their technology gamifies the training experience by incorporating multiple game modes that teach fundamental sparring skills such as timing, power, and speed. This engaging approach not only enhances the training process but also helps martial arts clubs attract and retain students, ultimately increasing their profitability. The equipment tracks impact and important metrics like reaction time, stamina, and power, allowing users to objectively measure their progress. Founded by experienced club owners and National Team members, 20/20 Armor aims to establish itself as the standard training system for all striking martial arts and as the official scoring system for the Olympics, with the long-term goal of elevating Taekwondo to a professional sport.

Champions Round

Pre Seed Round in 2019
Champions Round, Inc. is a sports entertainment company that creates a gaming application centered on football and Esports. Founded in 2018 and based in Los Angeles, California, the application allows users to participate in fantasy league games and tournaments, engage with live questions, earn points, learn about the games, and win cash prizes. The application is accessible for download on iOS devices, aiming to enhance fan experiences within the fantasy sports industry.

ProphetX

Pre Seed Round in 2019
Solving the price and liquidity issues riddled with the sportsbook model today.

Diggin'

Pre Seed Round in 2019
Diggin' Limited operates an online platform and mobile application designed to enhance the urban dance community by connecting dancers, fans, and businesses. Founded in 2017 and based in Telegraph Bay, Hong Kong, the platform offers a range of services, including online registration and payment, venue rental, event management, and advertising. Users can browse local dance venues, book classes, and participate in street dance activities. The application also features a live scoring board integrated with an online ticketing system, catering to street dancers, dance studios, event organizers, and disc jockeys. By digitalizing dance studios and events, Diggin' aims to streamline the experience for all stakeholders in the urban dance scene.

Pitz

Pre Seed Round in 2019
PITZ, Inc. is a mobile application designed for amateur football players, launched in 2016 and headquartered in Redwood City, California, with an additional office in Guadalajara, Mexico. The application enhances the gaming experience by allowing users to track their performance, register game activities, and access sponsorship offers based on their historical performance data. Utilizing machine learning algorithms, PITZ simulates a professional player environment, providing features such as productivity tools for teams, gamification elements, and the ability to give and receive endorsements. Additionally, the platform assists tournament organizers by facilitating online payments, managing match schedules, and sending notifications about matches and statistics. Overall, PITZ aims to empower amateur players by offering tools and resources that mirror the professional football experience.

LeagiON

Pre Seed Round in 2019
LeagiON is a developer of a blockchain-based platform that enhances the experience of casual gamers by providing a secure and convenient method for initiating one-on-one wagers. The platform allows players to challenge each other in games, ensuring that funds are securely held and that the gaming environment is monitored to automatically determine the final score. This innovative system eliminates the need for players to report scores or manage disputes, allowing for immediate settlement after the game concludes. By streamlining the process of making and settling bets, LeagiON aims to transform the competitive gaming landscape, enabling sports enthusiasts to engage in prize pot challenges with ease and confidence.

SkillYoga

Seed Round in 2019
SkillYoga UG provides online yoga classes and sessions. The company was incorporated in 2018 and is based in Berlin, Germany.

Valtik Foods

Seed Round in 2019
Valtik Foods, based in Bogota, Colombia, specializes in developing fast-absorbing hydration mixes marketed under the trademark TITANIUM. These products are designed to provide quicker hydration while minimizing stomach distress, catering to both amateur and endurance athletes. The hydration mixes are tailored to the specific needs of various sports, ensuring optimal performance. In addition to hydration solutions, Valtik Foods also manufactures energy bars, energy chews, and ready-to-drink protein shakes. The company operates in Colombia, Mexico, and Costa Rica, focusing on delivering products that enhance athletic performance through effective hydration and nutrition.

2020 Armor

Seed Round in 2018
20/20 Armor specializes in developing innovative electronic training equipment for martial arts, including an electronic chestguard and headgear. Their technology gamifies the training experience by incorporating multiple game modes that teach fundamental sparring skills such as timing, power, and speed. This engaging approach not only enhances the training process but also helps martial arts clubs attract and retain students, ultimately increasing their profitability. The equipment tracks impact and important metrics like reaction time, stamina, and power, allowing users to objectively measure their progress. Founded by experienced club owners and National Team members, 20/20 Armor aims to establish itself as the standard training system for all striking martial arts and as the official scoring system for the Olympics, with the long-term goal of elevating Taekwondo to a professional sport.

GGWP Academy

Pre Seed Round in 2018
GGWP Academy offers an online academy for gamers. The company’s solution teaches skills and techniques in streaming, personal branding, goal setting, social media marketing, and game psychology to its customers. GGWP Academy was founded in 2018 and is headquartered in Sydney, Australia.

ReadyUp

Pre Seed Round in 2018
Developer of an esports team management platform intended to help amateur and professional esports athletes efficiently manage and optimize their teams. The company's platform provides roster management, scheduling and communication services while providing information about the tournaments, enabling gamers to organize matches and practices and to get their teams to join tournaments.

Venuzle

Seed Round in 2017
Venuzle GmbH operates an online marketplace that connects sports enthusiasts with sports venues, courses, and partners. Founded in 2014 and headquartered in Graz, Austria, the company facilitates the search, comparison, and booking of various sports offerings through its platform. In addition to serving individual sportsmen, Venuzle also provides an enterprise management solution known as "The Venuzle Sports Manager," which is aimed at municipalities, local councils, clubs, and schools. This innovative system is currently utilized by over 20 institutions in Graz and manages more than 300 sports venues. Venuzle has been recognized for its contributions to municipal innovation, having won first place in the "Best Administration Innovation" category at the IMPULS - Municipal Innovation Award 2015.

Winmill

Pre Seed Round in 2017
Winmill is a robotics company that helps athletes in hockey training. It develops training equipment for ice hockey equipped with stereo-cameras to analyze player's position, movement, and speed and is capable of passing and shooting pucks with its own intellect, enabling coaches to train hockey athletes and provide feedback about performance and progress of the players. The company is based in Riga, Latvia.

ATLAS Live Tracking

Pre Seed Round in 2017
Atlas makes endurance sports such as triathlon, marathons, cycling and other outdoor races much more accessible and engaging to the average spectator. In the longer term, Atlas aims to become the go-to platform and race solution server provider for all types of endurance races globally. The Atlas social networking platform fosters a global endurance sports community which increases adoption for endurance racing worldwide.

fitto

Pre Seed Round in 2017
fitto has designed a full supply chain process to disrupt the delivery method of messy powder supplements & healthcare, of trusted brands, by introducing 1st unique data to the industry. Our patented smart pod-bottle-app drinking system allows:+ Brands, 1st-of-its-kind data-driven sales growth, product personalization insights, market visibility, and direct user engagement.+ Consumers, personalized, automatic, and managed, convenient experience on the go.

The Movement Athlete

Pre Seed Round in 2017
The Movement Athlete is a fitness training platform based in Palo Alto, California, focused on teaching bodyweight and movement disciplines such as calisthenics, gymnastics, acrobatics, parkour, and circus skills. It offers a skill-based application that simplifies the learning process, making it accessible, enjoyable, and safe for users of all levels. The platform incorporates insights from experienced coaches and physiotherapists to provide structured training at an affordable cost. Additionally, its mobile application adapts training in real-time based on user feedback and periodic assessments, facilitating skill acquisition and encouraging lifestyle changes. The company also maintains a blog dedicated to bodyweight training, further supporting its community of learners.

Wingfield

Pre Seed Round in 2017
Wingfield GmbH, founded in 2017 and based in Hanover, Germany, specializes in developing a software system that transforms any tennis court into a smart court. This innovative system integrates hardware and artificial intelligence to track scores, analyze strokes, and provide personalized feedback immediately after matches or practice sessions. Wingfield's technology offers amateur players access to advanced game analytics typically reserved for professionals, all at a fraction of the cost of traditional systems. Additionally, the user-friendly setup enables coaches to effectively plan and review their players' training progress, enhancing the overall tennis experience for both players and coaches alike.

UNIT 1

Pre Seed Round in 2017
UNIT 1 is an innovation company focused on the action sports sector, specializing in the design and manufacture of advanced safety gear. The company’s flagship product, Soundshield, is a revolutionary helmet equipped with detachable wireless headphones. This product enhances the experience of riders by providing seamless connectivity, a sports-specific interface, a built-in microphone, and safety lights. By integrating music and communication into the helmet's design, UNIT 1 aims to redefine safety and enjoyment for individuals participating in activities such as skiing, snowboarding, skating, and biking. The company is composed of a diverse team of riders, designers, and engineers dedicated to creating transformative products through their shared passion and expertise in action sports.

Evolve Basketball App

Pre Seed Round in 2017
Evolve Basketball is a mobile application that offers personal basketball training services to its users. The application enables its users to interact with certified basketball trainers of their preference to obtain content and personal training programs and workout schedules. It features news feeds, workout calendars, nutritional plans, and basketball video galleries. It is available for iOS platforms. Evolve basketball was launched in 2015 by Devon Butler and Lafayette Julius.

Who Knows Wins

Pre Seed Round in 2017
Who Knows Wins Ltd operates an online sports betting platform that allows users to engage in friendly competition by predicting the outcomes of various sporting events. Founded in 2014 and based in Cardiff, United Kingdom, the platform enables friends, family, and colleagues to create leagues where they can use their knowledge, skill, and luck to compete for cash prizes. The company aims to transform the perception of gambling by promoting a social experience, making it a space where users can enjoy sports betting in a community setting, whether with acquaintances or strangers.

Pitz

Seed Round in 2017
PITZ, Inc. is a mobile application designed for amateur football players, launched in 2016 and headquartered in Redwood City, California, with an additional office in Guadalajara, Mexico. The application enhances the gaming experience by allowing users to track their performance, register game activities, and access sponsorship offers based on their historical performance data. Utilizing machine learning algorithms, PITZ simulates a professional player environment, providing features such as productivity tools for teams, gamification elements, and the ability to give and receive endorsements. Additionally, the platform assists tournament organizers by facilitating online payments, managing match schedules, and sending notifications about matches and statistics. Overall, PITZ aims to empower amateur players by offering tools and resources that mirror the professional football experience.
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