LEAD
leAD Sports Accelerator, established in 2016 and based in Berlin, Germany, focuses on sourcing, funding, and driving the growth of early-stage startups in the sports, health, and entertainment sectors. Inspired by the legacy of Adi Dassler, leAD has built a diverse portfolio of 30 companies from around the world, empowering founders to create their own impact in the industry. The firm specializes in innovative solutions related to fan engagement, connected athletes, and health and well-being. To facilitate the growth of its portfolio, leAD employs three investment vehicles—Academy, Portfolio, and ADvantage Fund—and collaborates with notable partners, including adidas and Citi Private Bank. Through smart investments, access to a premier network, and expert training, leAD is dedicated to fostering the development of groundbreaking technologies in sports and health.
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44 past transactions
Locker Corp.
Seed Round in 2025
Connecting people to their passions by building online marketplaces for niche sports communities.
Everyman Health
Seed Round in 2024
Everyman Health specializes in men's healthcare, offering evidence-based solutions across various age groups. Its platform connects users swiftly with Swiss medical specialists for personalized diagnoses and prescriptions, facilitating convenient treatment options.
The WiTT Group
Seed Round in 2024
The WiTT Group focuses on resolving the non-clinical (financial and non-financial) issues that patients confront throughout treatment.
Calorify
Pre Seed Round in 2024
Calorify specializes in precise metabolic data measurement, offering insights into caloric intake, expenditure, body fat percentage, and physical activity levels. They pioneered this service by establishing the world's largest lab dedicated to this purpose and innovating the use of doubly labeled water, making it faster, cheaper, and accessible for at-home testing. Their clients include researchers, clinicians, weight management patients, and athletes seeking accurate and affordable energy expenditure tracking.
Bitewell
Seed Round in 2024
Bitewell is a pioneering startup dedicated to enhancing global health through personalized nutrition. It has developed the FoodHealth Score, an innovative metric that assesses food's impact on health, aiming to reach over 20 million Americans by Q1 of next year. This score will be visible in major grocery stores, restaurant chains, and healthcare providers, making informed dietary choices more accessible.
Rooter
Venture Round in 2023
Founded in 2016 by Piyush Kumar and Dipesh Agarwal, Rooter is India's leading gaming platform, connecting over 45 million monthly active users. It offers live streams, videos, and user-generated content from professional streamers, with an average of 28 minutes spent daily per user. Rooter monetizes its services, generating a recurring annual revenue of $7 million. Additionally, it provides live esports content through partnerships with major organizers and teams.
TITANIUM Sports Nutrition
Venture Round in 2022
TITANIUM Sports Nutrition is a Delaware-based corporation that produces and sells sports nutrition products in the US and several Latin American countries, as well as Switzerland. The company specializes in creating natural, clinically formulated products designed to enhance athletic performance, including electrolyte hydration mixes, energy bars, chews, and ready-to-drink protein shakes. These products are tailored to specific sports, providing faster hydration and increased energy while minimizing stomach distress. TITANIUM operates through subsidiaries in Colombia and Mexico.
Soarce
Convertible Note in 2022
Soarce develops advanced materials derived from plants to decarbonize performance apparel. They replace synthetic materials with a multifunctional seaweed-based solution, creating high-performing, plastic-free leathers and fabrics that protect against fire, UV, and chemical exposure.
GGWP Academy
Venture Round in 2022
GGWP Academy is an online platform based in Sydney, Australia, dedicated to educating gamers and aspiring esports professionals. Founded in 2018, the academy provides a comprehensive training program that covers essential skills such as streaming, personal branding, goal setting, social media marketing, and game psychology. Its focus is on equipping users with the knowledge necessary to build successful careers in gaming and esports. The platform offers beginner courses designed to help individuals understand the intricacies of esports, live streaming, and content creation, ultimately enabling them to thrive in the competitive gaming industry. By combining education with practical skills development, GGWP Academy aims to foster a new generation of gaming influencers and professionals.
Gemini Sports Analytics
Seed Round in 2022
Gemini Sports Analytics is a company that focuses on developing a data management platform tailored for the sports management industry. The platform employs artificial intelligence-based predictive analytics tools, which assist sports managers in making informed, data-driven decisions. By utilizing these advanced analytics, Gemini Sports Analytics aims to improve athlete welfare and enhance overall athletic performance. Through its innovative approach, the company seeks to address the unique challenges faced by sports managers, positioning itself as a valuable resource in the evolving landscape of sports management.
Wingfield
Series A in 2022
Wingfield GmbH is a Hanover, Germany-based company founded in 2017 that specializes in developing smart court technology for tennis. The company offers a system that integrates hardware and artificial intelligence to transform any tennis court into a smart court. This innovative technology tracks scores, analyzes strokes, and provides personalized feedback to players immediately after matches or practice sessions. By making advanced game analytics accessible at a fraction of the cost of professional systems, Wingfield enables players and coaches to enhance training and review performance effectively, thereby elevating the overall tennis experience for amateurs.
TITANIUM Sports Nutrition
Seed Round in 2022
TITANIUM Sports Nutrition is a Delaware-based corporation that produces and sells sports nutrition products in the US and several Latin American countries, as well as Switzerland. The company specializes in creating natural, clinically formulated products designed to enhance athletic performance, including electrolyte hydration mixes, energy bars, chews, and ready-to-drink protein shakes. These products are tailored to specific sports, providing faster hydration and increased energy while minimizing stomach distress. TITANIUM operates through subsidiaries in Colombia and Mexico.
Rooter
Series A in 2022
Founded in 2016 by Piyush Kumar and Dipesh Agarwal, Rooter is India's leading gaming platform, connecting over 45 million monthly active users. It offers live streams, videos, and user-generated content from professional streamers, with an average of 28 minutes spent daily per user. Rooter monetizes its services, generating a recurring annual revenue of $7 million. Additionally, it provides live esports content through partnerships with major organizers and teams.
Kinotek
Pre Seed Round in 2021
Kinotek is a digital health platform that specializes in revolutionizing musculoskeletal treatment and care through advanced motion capture technology. The company has developed a cloud-based platform that captures and measures dynamic human movement, producing detailed reports and 3D visualizations. These tools empower clinicians, including physical therapists, chiropractors, and sports coaches, to analyze body movements comprehensively. By identifying imbalances, restrictions, and compensations, Kinotek's platform helps professionals optimize athletic performance and training while minimizing the risk of pain and injury. With its unique combination of metrics, features, and user-friendly design, Kinotek stands out in the field of movement health.
SkillYoga
Convertible Note in 2020
SkillYoga UG, established in 2018 and based in Berlin, Germany, specializes in providing online yoga classes tailored specifically for men. The company has developed a mobile health and fitness platform that offers a comprehensive online training system, featuring instructional videos on yoga and other fitness programs. This platform includes personalized training plans and a real-time progress tracker, allowing users to monitor their development daily. By offering a vast library of workouts created by professionals, SkillYoga aims to enhance users' functional strength, mobility, flexibility, and mindfulness. Additionally, it provides fitness enthusiasts with valuable health and fitness tips from industry experts.
Phlex
Pre Seed Round in 2020
Phlex is a sports technology company dedicated to transforming the swimming industry. It has developed a swimming fitness tracking platform that measures and tracks various fitness aspects of swimmers. This platform features a machine learning-based application that offers automated workout detection, heart rate analysis, and stroke pattern recognition. In addition, it provides workout planning and suggestions tailored to individual needs, helping professional swimmers enhance their performance and develop their skills more effectively.
Break Sports
Pre Seed Round in 2020
Break Sports is an online platform that enables users to discover and book recreational sport activities. It specializes in tennis, offering coaching access, training sessions, competitions, and more, while partnering with various organizations to enhance the user experience.
Break Sports
Seed Round in 2020
Break Sports is an online platform that enables users to discover and book recreational sport activities. It specializes in tennis, offering coaching access, training sessions, competitions, and more, while partnering with various organizations to enhance the user experience.
IndiFit
Pre Seed Round in 2020
IndiFIT is an innovative platform tailored for fitness and wellness instructors, streamlining their business management and scheduling needs. The platform features a user-friendly booking system that allows instructors to efficiently manage their schedules and client appointments from a single interface. This includes the capability to schedule classes, set up recurring sessions, and handle payments seamlessly. By enabling instructors to host both in-person and virtual workout classes independently of traditional fitness studios or gyms, IndiFIT empowers trainers to enhance their earning potential while focusing on what they do best—providing quality fitness instruction.
Buzzbike
Venture Round in 2020
Buzzbike is a provider of a subscription-based urban bike riding service in London, aimed at offering alternatives to traditional transportation methods. The company focuses on creating a tech-driven cycle scheme that includes various bicycle options and additional features such as theft protection, on-demand maintenance, and discounts on essential accessories like helmets. By promoting environmentally friendly and sustainable commuting, Buzzbike seeks to enhance urban mobility while simultaneously launching a new sponsorship platform for brands.
Rooter
Seed Round in 2020
Founded in 2016 by Piyush Kumar and Dipesh Agarwal, Rooter is India's leading gaming platform, connecting over 45 million monthly active users. It offers live streams, videos, and user-generated content from professional streamers, with an average of 28 minutes spent daily per user. Rooter monetizes its services, generating a recurring annual revenue of $7 million. Additionally, it provides live esports content through partnerships with major organizers and teams.
AgeRate
Seed Round in 2020
AgeRate is a biotechnology company developing a platform to monitor aging in real time by applying predictive algorithms to multi-omic data. The platform provides insights into health and longevity, with initial offerings that enable individuals to track their biological aging and learn how lifestyle adjustments can influence aging tempo. In addition, AgeRate employs epigenetic testing that analyzes DNA methylation patterns to compare biological age with chronological age, supporting users in slowing the aging rate through evidence-based interventions such as diet and exercise.
20/20 Armor
Venture Round in 2019
20/20 Armor develops electronic protective gear for martial arts, including an electronic chestguard, headgear, and an accompanying application. The hardware measures impact and provides scoring reminiscent of video games, while tracking reaction time, stamina, and power to help athletes monitor progress objectively. The system gamifies sparring, supports training and member retention for clubs, and the company aims to establish a standard training system for all striking martial arts and an official scoring method for competitions, with the broader goal of advancing Taekwondo toward professional status.
Champions Round
Pre Seed Round in 2019
Champions Round, Inc. is a Los Angeles-based company that develops a gaming application focused on football and esports. Founded in 2018, the company aims to enhance the spectator experience for sports fans, particularly targeting Generation Z. Its application allows users to participate in fantasy leagues and tournaments, answer live questions, earn points, and win cash prizes. By facilitating individual participation in leagues without the need for group assembly, Champions Round lowers barriers to entry and encourages wider engagement in sports gaming. The application is available on the App Store, reflecting the company's commitment to accessible and interactive sports entertainment.
Diggin'
Pre Seed Round in 2019
Diggin' Limited operates an online platform and mobile application dedicated to the urban dance community. Founded in 2017 and based in Telegraph Bay, Hong Kong, the platform serves as a central hub for street dancers, dance studios, event organizers, and disc jockeys. It offers a range of services, including venue rentals, event management, online registration and payment, and advertising opportunities. Users can browse local dance venues, book classes, and connect with fellow dancers, enhancing their engagement with the local dance scene. Additionally, the application features tools such as a live scoring board integrated with an online ticketing system, facilitating participation in various dance events and competitions. Diggin' aims to digitalize the dance experience, making it more accessible and interactive for enthusiasts.
Pitz
Pre Seed Round in 2019
Pitz is a gaming application designed for amateur football players. It enables users to create and share video highlights of their best moments on the field, accompanied by professional commentary. The platform facilitates a two-sided marketplace, connecting players with brands for sponsorship opportunities and assisting in team organization.
Live Penalty
Pre Seed Round in 2019
Live Penalty s.r.o. is a Czech company established in 2019 and headquartered in Prague. It specializes in developing an innovative football launching machine that allows multiple users to control the device via their online platforms to score goals against real goalkeepers. The company's offering includes a unique live video streaming feature that integrates real-life football with digital gaming, enabling players to engage in competitive gameplay using actual athlete performances. Unlike traditional video games, Live Penalty's system showcases genuine goalie reactions to various striker attempts, enhancing the immersive experience for users. This hybrid platform caters to a wide audience, from novice players to seasoned professionals, making it a distinctive player in the gaming and sports technology sectors.
ProphetX
Pre Seed Round in 2019
Prophet solves the price and liquidity issues riddled with the sportsbook model today. Users can set prices for others to take, or take positions on the prices already available. This gives users the best odds and separates ProphetX from traditional sportsbooks.
LeagiON
Pre Seed Round in 2019
LeagiON offers a secure, blockchain-based platform for peer-to-peer online gaming challenges. Its two-click cash settlement solution enables users to receive prize pots instantly upon game completion.
SkillYoga
Seed Round in 2019
SkillYoga UG, established in 2018 and based in Berlin, Germany, specializes in providing online yoga classes tailored specifically for men. The company has developed a mobile health and fitness platform that offers a comprehensive online training system, featuring instructional videos on yoga and other fitness programs. This platform includes personalized training plans and a real-time progress tracker, allowing users to monitor their development daily. By offering a vast library of workouts created by professionals, SkillYoga aims to enhance users' functional strength, mobility, flexibility, and mindfulness. Additionally, it provides fitness enthusiasts with valuable health and fitness tips from industry experts.
TITANIUM Sports Nutrition
Seed Round in 2019
TITANIUM Sports Nutrition is a Delaware-based corporation that produces and sells sports nutrition products in the US and several Latin American countries, as well as Switzerland. The company specializes in creating natural, clinically formulated products designed to enhance athletic performance, including electrolyte hydration mixes, energy bars, chews, and ready-to-drink protein shakes. These products are tailored to specific sports, providing faster hydration and increased energy while minimizing stomach distress. TITANIUM operates through subsidiaries in Colombia and Mexico.
20/20 Armor
Seed Round in 2018
20/20 Armor develops electronic protective gear for martial arts, including an electronic chestguard, headgear, and an accompanying application. The hardware measures impact and provides scoring reminiscent of video games, while tracking reaction time, stamina, and power to help athletes monitor progress objectively. The system gamifies sparring, supports training and member retention for clubs, and the company aims to establish a standard training system for all striking martial arts and an official scoring method for competitions, with the broader goal of advancing Taekwondo toward professional status.
GGWP Academy
Pre Seed Round in 2018
GGWP Academy is an online platform based in Sydney, Australia, dedicated to educating gamers and aspiring esports professionals. Founded in 2018, the academy provides a comprehensive training program that covers essential skills such as streaming, personal branding, goal setting, social media marketing, and game psychology. Its focus is on equipping users with the knowledge necessary to build successful careers in gaming and esports. The platform offers beginner courses designed to help individuals understand the intricacies of esports, live streaming, and content creation, ultimately enabling them to thrive in the competitive gaming industry. By combining education with practical skills development, GGWP Academy aims to foster a new generation of gaming influencers and professionals.
ReadyUp
Pre Seed Round in 2018
ReadyUp is an interactive event platform designed to enhance gaming communities by facilitating the discovery and participation in events. It allows users to find, follow, and engage with events organically, integrating them as content rather than relying on paid marketing. The platform not only empowers fans to add events to their calendars and share them but also provides tools for businesses to achieve their objectives through increased engagement. Additionally, ReadyUp offers a comprehensive esports team management solution that supports both amateur and professional athletes in managing their teams effectively. Its features include roster management, scheduling, communication services, and information on tournaments, enabling gamers to organize matches and practices seamlessly.
Venuzle
Seed Round in 2017
Venuzle is a platform that operates an online marketplace to search and book sports venues, courses, and trainers, and to connect players and teams. It also provides an enterprise management solution for municipalities, local councils, clubs, and schools to digitalize sports administration. Founded in 2014 and based in Austria, Venuzle has been used in Graz since launch and serves a growing network of institutions, managing hundreds of venues across the country. The platform enables users to discover activities nearby and offers tools for organizers and providers to manage bookings, calendars, and partnerships.
ATLAS Live Tracking
Pre Seed Round in 2017
ATLAS Live Tracking develops Bluetooth timing technology for professional race timers and organizers, including a wearable band that displays live timing and rankings using geo-location with cloud-based data synchronization. It enables real-time athlete tracking and allows fans to follow events remotely, enhancing spectator engagement. The company aims to be a leading platform and race-solution provider for endurance events worldwide, building a global community around endurance sports.
fitto
Pre Seed Round in 2017
fitto Inc. is a company based in Tel Aviv, Israel, specializing in personalized nutrition solutions aimed at enhancing the intake of dietary and sports nutrition supplements. Founded in 2016, fitto has developed a patented system that includes a smart bottle and innovative dietary pods, which together facilitate the tracking of nutrient and water intake through a mobile application. This technology not only provides users with personalized insights to optimize their consumption but also offers valuable data to supplement brands, aiding in product personalization and market visibility. By streamlining the delivery of supplements and enhancing user engagement, fitto aims to transform how individuals manage their nutrition on the go, while also driving sales growth for trusted brands in the industry.
Wingfield
Pre Seed Round in 2017
Wingfield GmbH is a Hanover, Germany-based company founded in 2017 that specializes in developing smart court technology for tennis. The company offers a system that integrates hardware and artificial intelligence to transform any tennis court into a smart court. This innovative technology tracks scores, analyzes strokes, and provides personalized feedback to players immediately after matches or practice sessions. By making advanced game analytics accessible at a fraction of the cost of professional systems, Wingfield enables players and coaches to enhance training and review performance effectively, thereby elevating the overall tennis experience for amateurs.
UNIT 1
Pre Seed Round in 2017
UNIT 1 is an innovation company focused on action sports, comprising a team of riders, designers, engineers, and business builders committed to developing groundbreaking products. Their flagship offering, the Soundshield helmet, integrates detachable wireless headphones, allowing users to enjoy music while participating in various action sports. This helmet features a sports-specific interface, built-in microphone, and safety lights, enhancing both the user experience and safety for activities such as skiing, snowboarding, skating, and biking. By merging safety with advanced technology, UNIT 1 aims to redefine the way enthusiasts engage with their sports.
Winmill
Pre Seed Round in 2017
Winmill is a robotics company based in Riga, Latvia, specializing in the development of advanced training equipment for ice hockey. The company creates robotic platforms equipped with stereo cameras that analyze players' positions, movements, and speeds during training sessions. These robots possess the capability to autonomously pass and shoot pucks, allowing coaches to effectively train athletes while providing detailed feedback on their performance and progress. By integrating technology into hockey training, Winmill aims to enhance the training experience for both coaches and players.
Evolve Basketball App
Pre Seed Round in 2017
Evolve Basketball is a mobile application that offers personal basketball training services to its users.
The application enables its users to interact with certified basketball trainers of their preference to obtain content and personal training programs and workout schedules. It features news feeds, workout calendars, nutritional plans, and basketball video galleries. It is available for iOS platforms.
Evolve basketball was launched in 2015 by Devon Butler and Lafayette Julius.
Who Knows Wins
Pre Seed Round in 2017
Who Knows Wins Ltd is a company based in Cardiff, United Kingdom, that operates an online betting platform focused on sports. Founded in 2014, it offers a unique social gaming experience where users, including friends, family, and colleagues, can predict and compete against each other for cash prizes. The platform allows participants to engage in leagues using their knowledge, skill, and luck to forecast the outcomes of various sporting events. With features like live updates and chat functionality, Who Knows Wins enhances user interaction and engagement, making it an appealing choice for sports enthusiasts looking to test their expertise in a competitive environment.
The Movement Athlete
Pre Seed Round in 2017
The Movement Athlete develops an innovative platform for learning bodyweight and movement disciplines. Its technology makes it easy, safe, and fun for users to master calisthenics, gymnastics, acrobatics, parkour, yoga, tricking, and circus skills. Based in Palo Alto, California.
Pitz
Seed Round in 2017
Pitz is a gaming application designed for amateur football players. It enables users to create and share video highlights of their best moments on the field, accompanied by professional commentary. The platform facilitates a two-sided marketplace, connecting players with brands for sponsorship opportunities and assisting in team organization.
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