LEAD

leAD Sports Accelerator, established in 2016 and based in Berlin, Germany, focuses on sourcing, funding, and driving the growth of early-stage startups in the sports, health, and entertainment sectors. Inspired by the legacy of Adi Dassler, leAD has built a diverse portfolio of 30 companies from around the world, empowering founders to create their own impact in the industry. The firm specializes in innovative solutions related to fan engagement, connected athletes, and health and well-being. To facilitate the growth of its portfolio, leAD employs three investment vehicles—Academy, Portfolio, and ADvantage Fund—and collaborates with notable partners, including adidas and Citi Private Bank. Through smart investments, access to a premier network, and expert training, leAD is dedicated to fostering the development of groundbreaking technologies in sports and health.

Thomas Rudy

Chief Investment Officer

Christoph Sonnen

Co-Founder and CEO

Past deals in Wearables

Wingfield

Series A in 2022
Wingfield GmbH is a Hanover, Germany-based company founded in 2017 that specializes in developing smart court technology for tennis. The company offers a system that integrates hardware and artificial intelligence to transform any tennis court into a smart court. This innovative technology tracks scores, analyzes strokes, and provides personalized feedback to players immediately after matches or practice sessions. By making advanced game analytics accessible at a fraction of the cost of professional systems, Wingfield enables players and coaches to enhance training and review performance effectively, thereby elevating the overall tennis experience for amateurs.

20/20 Armor

Venture Round in 2019
20/20 Armor develops electronic protective gear for martial arts, including an electronic chestguard, headgear, and an accompanying application. The hardware measures impact and provides scoring reminiscent of video games, while tracking reaction time, stamina, and power to help athletes monitor progress objectively. The system gamifies sparring, supports training and member retention for clubs, and the company aims to establish a standard training system for all striking martial arts and an official scoring method for competitions, with the broader goal of advancing Taekwondo toward professional status.

20/20 Armor

Seed Round in 2018
20/20 Armor develops electronic protective gear for martial arts, including an electronic chestguard, headgear, and an accompanying application. The hardware measures impact and provides scoring reminiscent of video games, while tracking reaction time, stamina, and power to help athletes monitor progress objectively. The system gamifies sparring, supports training and member retention for clubs, and the company aims to establish a standard training system for all striking martial arts and an official scoring method for competitions, with the broader goal of advancing Taekwondo toward professional status.

UNIT 1

Pre Seed Round in 2017
UNIT 1 is an innovation company focused on action sports, comprising a team of riders, designers, engineers, and business builders committed to developing groundbreaking products. Their flagship offering, the Soundshield helmet, integrates detachable wireless headphones, allowing users to enjoy music while participating in various action sports. This helmet features a sports-specific interface, built-in microphone, and safety lights, enhancing both the user experience and safety for activities such as skiing, snowboarding, skating, and biking. By merging safety with advanced technology, UNIT 1 aims to redefine the way enthusiasts engage with their sports.

Wingfield

Pre Seed Round in 2017
Wingfield GmbH is a Hanover, Germany-based company founded in 2017 that specializes in developing smart court technology for tennis. The company offers a system that integrates hardware and artificial intelligence to transform any tennis court into a smart court. This innovative technology tracks scores, analyzes strokes, and provides personalized feedback to players immediately after matches or practice sessions. By making advanced game analytics accessible at a fraction of the cost of professional systems, Wingfield enables players and coaches to enhance training and review performance effectively, thereby elevating the overall tennis experience for amateurs.
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