Illuminate Ventures

Illuminate Ventures is a California-based private equity firm founded in 2009 that specializes in seed-stage investments in the B2B and enterprise cloud computing sectors. The firm focuses on identifying and supporting talented entrepreneurs who develop innovative SaaS applications and leverage data and mobility to enhance business outcomes. Often serving as the first institutional investor, Illuminate Ventures targets startups that have established a foundational product but require further refinement before scaling. The firm typically invests in Series Seed rounds, bridging the gap between angel funding and larger venture capital rounds, while also being open to established companies seeking their first equity financing. With three funds under management, Illuminate Ventures has built a portfolio that includes notable companies such as BrightEdge Technologies and Xactly Corporation, demonstrating its commitment to fostering deep technology platforms and market innovators.

Rebecca Norlander

Venture Partner

57 past transactions

TAZI

Seed Round in 2022
TAZI is a provider of automated machine learning solutions, catering to various industries including banking, insurance, retail, telecommunications, Internet of Things (IoT), and healthcare. Founded in 2015 and headquartered in Sausalito, California, TAZI also maintains offices in San Francisco and Amsterdam, along with a research and development facility in Istanbul. The company focuses on creating a user-friendly machine learning platform that enables business professionals to leverage advanced analytics without requiring extensive technical expertise. Through its innovative solutions, TAZI aims to enhance decision-making processes across multiple sectors.

Continual

Series A in 2022
Continual is the easiest way to maintain predictions – from customer churn to inventory forecasts – in your data warehouse. It's built for modern data teams that want to leverage machine learning to drive revenue, streamline operations, and power innovative products and services without complex engineering.

mpathic.ai

Seed Round in 2022
Mpathic.ai, co-founded by a psychologist and a machine learning engineer, focuses on enhancing communication through its SaaS platform. This platform offers real-time text corrections and modular empathy training games, aimed at improving users' communication skills. The company emphasizes empathy education, particularly for therapists, providing free resources to develop evidence-based listening skills. As therapists undergo training in empathy, they simultaneously contribute to the development of AI models, which are designed to train new therapists in empathic listening. Through this approach, Mpathic.ai seeks to foster a culture of empathy and effective communication in various professional settings.

Raydiant

Series B in 2022
Raydiant, Inc. specializes in creating connected experiences for brick-and-mortar businesses through its cloud-based digital signage technology. Founded in 2017 and headquartered in San Francisco, the company provides a platform that enables businesses of all sizes, from small cafes to large enterprises, to engage their customers and employees effectively. Raydiant's solutions include a kiosk, virtual agent, and multimedia devices that facilitate the display of announcements, promotions, and menus on any HDMI-equipped TV. Users can enhance their offerings by integrating features such as videoconferencing, in-store music, and menu updates, while also creating presentations using stock footage. The company's services cater to a diverse range of industries, including banking, healthcare, education, and retail, making it a versatile choice for businesses seeking to improve customer engagement and operational efficiency.

Birdie

Seed Round in 2022
Birdie is a software company based in the United States that aids online shoppers in discovering products that best meet their needs. The platform allows users to explore new products and read reviews from other customers, fostering a community where they can share insights and seek recommendations. Additionally, Birdie provides consumer brands with tools to enhance customer conversion and engagement through real-time product insights derived from semantic analysis of reviews and other data sources, including social media and expert opinions. The company's advanced AI technology extracts and organizes relevant information, which helps brands understand consumer sentiment and improve their market presence.

Continual

Seed Round in 2021
Continual is the easiest way to maintain predictions – from customer churn to inventory forecasts – in your data warehouse. It's built for modern data teams that want to leverage machine learning to drive revenue, streamline operations, and power innovative products and services without complex engineering.

Contentstack

Series B in 2021
Contentstack LLC is a technology company that provides a community management system designed for developers and marketers to efficiently manage content and campaigns. Established in 2018 and headquartered in San Francisco, California, Contentstack offers a platform that enables the creation of content hubs and the publication of content across various digital channels, including web, mobile, IoT, and chatbots. Its features include content preview, approval workflows, digital asset management, multi-language support, unlimited user access, global search, and rich text editing. Recognized as a pioneer in the headless content management system category, Contentstack effectively caters to complex and large-scale deployments while facilitating enterprise business processes and team collaboration. The company is noted for its high customer satisfaction and is favored by numerous prominent brands worldwide.

Pex

Series A in 2021
Pex’s Attribution Engine is a three-sided marketplace bringing together rightsholders, platforms and creators to simplify the existing licensing process. It does this by: - making ownership information more transparent and readily available - bringing scale and consistency - ensuring that disputes are resolved quickly and cost-effectively. Built on top of the Pex analytics and rights management technology, the Attribution Engine enables digital media-sharing platforms to identify copyrighted material at the point of upload, and rightsholders to clearly communicate how their intellectual property can be used before it is published. The Attribution Engine is supported by a comprehensive database of rights information that is free to use for rightsholders and free to set up by platforms. This database is created and updated by data sourced directly from rightsholders.

nFlux AI

Pre Seed Round in 2020
nFlux, Inc. develops a software that provides artificial intelligence, visual content, and lingual information. The company offers Ask Engine, a unified integrated interface where users can acquire information from multiple sources, by asking a question. It serves entertainment, education, security, and healthcare sector. The company was incorporated in 2019 and is based in Los Angeles, California.

Joinder

Pre Seed Round in 2020
Joinder, Inc. is a technology company that has developed a machine-learning based collaboration platform tailored for law firms and corporate legal departments. Founded in 2019 and located in Menlo Park, California, Joinder offers a software as a service (SaaS) solution that enhances efficiency and outcomes in legal project management. The platform facilitates organized access to company records and files, enables secure document sharing with clients, and provides tools such as dashboards and docket calendars. By connecting companies with their legal representatives, Joinder ensures quick access to critical information regarding ongoing matters, completed work, and discussions, thereby streamlining communication and project oversight within the legal sector.

Contentstack

Series A in 2019
Contentstack LLC is a technology company that provides a community management system designed for developers and marketers to efficiently manage content and campaigns. Established in 2018 and headquartered in San Francisco, California, Contentstack offers a platform that enables the creation of content hubs and the publication of content across various digital channels, including web, mobile, IoT, and chatbots. Its features include content preview, approval workflows, digital asset management, multi-language support, unlimited user access, global search, and rich text editing. Recognized as a pioneer in the headless content management system category, Contentstack effectively caters to complex and large-scale deployments while facilitating enterprise business processes and team collaboration. The company is noted for its high customer satisfaction and is favored by numerous prominent brands worldwide.

Pyze

Venture Round in 2019
Pyze Inc. is a technology company that specializes in enhancing user engagement and productivity for mobile and enterprise applications. Founded in 2013 and based in San Carlos, California, Pyze provides a comprehensive Growth Intelligence platform that facilitates various marketing campaigns, including push notifications, interactive messaging, and email outreach. The platform also supports tracking for Apple iMessage Apps and chatbots, and is compatible with web, SaaS, and native applications. Additionally, Pyze offers AI-driven analytics to optimize business processes, improve workflow efficiency, and maximize the return on investment for enterprise applications. By partnering with low-code, BPM, and RPA platforms, Pyze aids organizations in migrating legacy applications and streamlining operations. The company has received recognition from notable technology research firms for its leadership in cross-platform analytics and user engagement solutions.

Jacobi

Series A in 2019
Jacobi, Inc. is a technology company that specializes in developing a customizable platform for the modeling and visualization of multi-asset investment portfolios. Founded in 2014 and headquartered in San Francisco, California, Jacobi provides tools that streamline investment processes, allowing users to design, analyze, and engage with portfolios effectively. The platform aggregates portfolios and cash flows, enabling in-depth analysis of decision-making impacts, risk, and returns. Additionally, Jacobi offers customizable dashboards that simplify complex financial data into intuitive visualizations, enhancing communication between investment managers and their clients. The company also provides software development kits to further support portfolio design and management. Jacobi has expanded its presence with offices in Brisbane, Australia, and London, United Kingdom.

JetStream Software

Series A in 2019
We founded JetStream Software in 2016 to realize a vision of cloud computing with greater agility, resilience, efficiency and performance. Our team collaborates with leading technology developers and cloud service providers to deliver new solutions that precisely address the requirements of a true cloud-native infrastructure.

Contentstack

Seed Round in 2018
Contentstack LLC is a technology company that provides a community management system designed for developers and marketers to efficiently manage content and campaigns. Established in 2018 and headquartered in San Francisco, California, Contentstack offers a platform that enables the creation of content hubs and the publication of content across various digital channels, including web, mobile, IoT, and chatbots. Its features include content preview, approval workflows, digital asset management, multi-language support, unlimited user access, global search, and rich text editing. Recognized as a pioneer in the headless content management system category, Contentstack effectively caters to complex and large-scale deployments while facilitating enterprise business processes and team collaboration. The company is noted for its high customer satisfaction and is favored by numerous prominent brands worldwide.

Bedrock Analytics

Venture Round in 2018
Bedrock Analytics Corporation develops a cloud based analytics and visualization platform for the consumer packaged goods industry. Its platform allows analytics, sales, and marketing teams to focus on growing sales and brands, instead of wasting hours manipulating spreadsheets and creating charts. The company’s platform also provides visualization, data security and protection, data segregation, data access control, data backup, and data transfer solutions. Bedrock Analytics Corporation was incorporated in 2013 and is headquartered in Oakland, California.

Pex

Seed Round in 2017
Pex’s Attribution Engine is a three-sided marketplace bringing together rightsholders, platforms and creators to simplify the existing licensing process. It does this by: - making ownership information more transparent and readily available - bringing scale and consistency - ensuring that disputes are resolved quickly and cost-effectively. Built on top of the Pex analytics and rights management technology, the Attribution Engine enables digital media-sharing platforms to identify copyrighted material at the point of upload, and rightsholders to clearly communicate how their intellectual property can be used before it is published. The Attribution Engine is supported by a comprehensive database of rights information that is free to use for rightsholders and free to set up by platforms. This database is created and updated by data sourced directly from rightsholders.

Jacobi

Seed Round in 2017
Jacobi, Inc. is a technology company that specializes in developing a customizable platform for the modeling and visualization of multi-asset investment portfolios. Founded in 2014 and headquartered in San Francisco, California, Jacobi provides tools that streamline investment processes, allowing users to design, analyze, and engage with portfolios effectively. The platform aggregates portfolios and cash flows, enabling in-depth analysis of decision-making impacts, risk, and returns. Additionally, Jacobi offers customizable dashboards that simplify complex financial data into intuitive visualizations, enhancing communication between investment managers and their clients. The company also provides software development kits to further support portfolio design and management. Jacobi has expanded its presence with offices in Brisbane, Australia, and London, United Kingdom.

Nitrio

Seed Round in 2016
Nitrio, Inc. is a technology company based in Palo Alto, California, founded in 2014. It specializes in developing a knowledge discovery engine designed to help users easily explore and gain insights from their data. By focusing on making advanced data science accessible to business users, Nitrio aims to simplify the process of data analysis and enhance decision-making.

LitBit

Series A in 2016
LitBit, Co. provides a cloud-based data center platform. Its platform enables developers to deliver new hardware devices and software applications across the data center. The company was founded in 2013 and is based in San Jose, California.

ChannelEyes

Venture Round in 2016
ChannelEyes Corporation, founded in 2011 and based in Troy, New York, specializes in developing a channel acceleration platform aimed at enhancing the connection between vendors, suppliers, and their channel partners. The company's flagship product, ChannelCandy, is a mobile application designed to deliver essential information such as company news, product details, incentives, and educational resources directly to partners, thereby fostering engagement and sales enablement among agents, dealers, resellers, and retail sales teams. Additionally, ChannelEyes offers OPTYX, an innovative indirect sales workflow tool that utilizes predictive analytics and big data to optimize sales processes. Recognized for its cutting-edge technology, ChannelEyes has received accolades including being named a Cool Vendor by Gartner and recognized as one of the fastest growing companies in New York’s Capital Region.

Allocadia

Series B in 2015
Allocadia empowers marketers to run marketing more effectively by providing them with greater control over their marketing investments and the insights they need to drive revenue. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users worldwide, and manages billions of marketing dollars for companies like Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab.

Findera

Series A in 2015
Findera is a professional search reinvented, leveraging data science and analytics for mobile marketers. The company was founded in 2017.

Yozio

Series A in 2015
Yozio is helping mobile growth, marketing and product teams at companies like Airbnb, Eventbrite and Pinterest crack the code on organic mobile app growth. Our Organic Mobile Growth Platform combines powerful app measurement tools, best practices and benchmarks from some of the world’s fastest growing companies, and delivers them in a powerful SaaS solution that can be used by any mobile team to grow organically. From small startups to some of world’s most popular online brands, Yozio’s customers are driving massive increases in their mobile app installs and activations, at a fraction of the cost of paid acquisition channels.

Bedrock Analytics

Seed Round in 2015
Bedrock Analytics Corporation develops a cloud based analytics and visualization platform for the consumer packaged goods industry. Its platform allows analytics, sales, and marketing teams to focus on growing sales and brands, instead of wasting hours manipulating spreadsheets and creating charts. The company’s platform also provides visualization, data security and protection, data segregation, data access control, data backup, and data transfer solutions. Bedrock Analytics Corporation was incorporated in 2013 and is headquartered in Oakland, California.

Influitive

Series B in 2015
Influitive Corporation specializes in advocate marketing software solutions tailored for business-to-business (B2B) software and technology firms globally. Its primary product, AdvocateHub, enables companies to create advocate communities that engage customers, partners, and employees in marketing activities such as referrals, reference calls, and product reviews. This platform helps businesses harness customer enthusiasm to enhance their marketing and sales initiatives. AdvocateHub integrates with Salesforce, allowing for seamless tracking of customer engagement. Additionally, Influitive offers consulting services that include coaching and training to assist companies in implementing effective advocate marketing strategies. The AdvocateHub software is accessible through a web portal, with integration options for client websites and mobile access via the Maven app. Founded in 2010 and headquartered in Toronto, Canada, Influitive also has offices in Menlo Park, California, and Boston, Massachusetts.

Bedrock Analytics

Convertible Note in 2015
Bedrock Analytics Corporation develops a cloud based analytics and visualization platform for the consumer packaged goods industry. Its platform allows analytics, sales, and marketing teams to focus on growing sales and brands, instead of wasting hours manipulating spreadsheets and creating charts. The company’s platform also provides visualization, data security and protection, data segregation, data access control, data backup, and data transfer solutions. Bedrock Analytics Corporation was incorporated in 2013 and is headquartered in Oakland, California.

CafeX

Series B in 2015
CaféX is a provider of digital engagement solutions designed to enhance team productivity and customer interaction across various channels. Founded in 2013 and headquartered in New York City, the company offers a platform that enables real-time collaboration through features such as video chats, co-browsing, on-screen drawings, and instant file sharing. This technology allows enterprises, including top global banks and other prominent brands, to facilitate seamless communication among employees and customers, ensuring secure and efficient collaboration from any location and device. By improving digital engagement, CaféX aims to boost customer satisfaction and enhance operational efficiency for businesses.

Coupang

Private Equity Round in 2014
Coupang Corp. operates an online retail platform that offers a wide range of products, including baby goods, fashion, beauty products, electronics, and home decor, along with daily discounted deals on various goods and services. Founded in 2010 and headquartered in Seoul, South Korea, the company emphasizes a customer-centric approach, aiming to provide competitive prices and a personalized shopping experience through its mobile application. Coupang leverages innovative technology to enhance operations, focusing on improving the end-to-end customer experience, particularly in areas like last-mile delivery and product discovery. With additional offices in major cities such as Beijing, Shanghai, Los Angeles, and Seattle, Coupang has established itself as a significant player in the global e-commerce market.

Xactly

Venture Round in 2014
Xactly is a prominent global provider of cloud-based Sales Performance Management solutions designed to enhance the effectiveness of sales organizations. The company offers tools for sales quota and territory planning, as well as incentive compensation management and predictive analytics. Its Xactly Incent Suite is specifically designed to drive sales behavior in alignment with organizational goals, promoting employee trust and loyalty through accurate commission payments and transparent access to performance data. By improving operational efficiency and productivity, Xactly aims to empower organizations to optimize their sales strategies and achieve better results.

Sense Platform

Seed Round in 2014
Sense is next-generation cloud platform for data science and big data analytics. Designed for data scientists and data-driven enterprises, Sense provides a collaborative, scalable, and highly extensible platform for data analysis, statistical modeling, visualization, and reporting. Sense allows data scientists to use the powerful data analysis tools they know, including R, Python, JavaScript, Hive, Impala, and more; scale their analysis easily, without managing infrastructure; share and collaborate on data, code, and results; and move data science solutions from exploration to production within a unified platform. Sense provides enterprises and business users an advanced analytics platform that can realize the true power of their data.

Peerlyst

Seed Round in 2014
Peerlyst, Inc., a social media platform, provides a vendor-independent community of IT professionals and experts. It provides reviews and comments from other Peerlyst users; technical content from vendors; and product-related articles, discussions, files, and videos from the Web. The company was incorporated in 2010 and is based in San Francisco, California.

Allocadia

Series A in 2014
Allocadia empowers marketers to run marketing more effectively by providing them with greater control over their marketing investments and the insights they need to drive revenue. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users worldwide, and manages billions of marketing dollars for companies like Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab.

Coupang

Venture Round in 2014
Coupang Corp. operates an online retail platform that offers a wide range of products, including baby goods, fashion, beauty products, electronics, and home decor, along with daily discounted deals on various goods and services. Founded in 2010 and headquartered in Seoul, South Korea, the company emphasizes a customer-centric approach, aiming to provide competitive prices and a personalized shopping experience through its mobile application. Coupang leverages innovative technology to enhance operations, focusing on improving the end-to-end customer experience, particularly in areas like last-mile delivery and product discovery. With additional offices in major cities such as Beijing, Shanghai, Los Angeles, and Seattle, Coupang has established itself as a significant player in the global e-commerce market.

CafeX

Series A in 2014
CaféX is a provider of digital engagement solutions designed to enhance team productivity and customer interaction across various channels. Founded in 2013 and headquartered in New York City, the company offers a platform that enables real-time collaboration through features such as video chats, co-browsing, on-screen drawings, and instant file sharing. This technology allows enterprises, including top global banks and other prominent brands, to facilitate seamless communication among employees and customers, ensuring secure and efficient collaboration from any location and device. By improving digital engagement, CaféX aims to boost customer satisfaction and enhance operational efficiency for businesses.

ChannelEyes

Seed Round in 2014
ChannelEyes Corporation, founded in 2011 and based in Troy, New York, specializes in developing a channel acceleration platform aimed at enhancing the connection between vendors, suppliers, and their channel partners. The company's flagship product, ChannelCandy, is a mobile application designed to deliver essential information such as company news, product details, incentives, and educational resources directly to partners, thereby fostering engagement and sales enablement among agents, dealers, resellers, and retail sales teams. Additionally, ChannelEyes offers OPTYX, an innovative indirect sales workflow tool that utilizes predictive analytics and big data to optimize sales processes. Recognized for its cutting-edge technology, ChannelEyes has received accolades including being named a Cool Vendor by Gartner and recognized as one of the fastest growing companies in New York’s Capital Region.

Peerlyst

Convertible Note in 2014
Peerlyst, Inc., a social media platform, provides a vendor-independent community of IT professionals and experts. It provides reviews and comments from other Peerlyst users; technical content from vendors; and product-related articles, discussions, files, and videos from the Web. The company was incorporated in 2010 and is based in San Francisco, California.

Hoopla

Series B in 2014
Hoopla Software, Inc. develops and offers visual communication platform that connects, engages, and motivates employees in an organization. Its platform provides sales performance optimization platform as a service which leverages data, game mechanics, and communication tools to cultivate a high performance culture and drive results for sales employees. The company's products include Hoopla TV and Hoopla Mobile. Hoopla Software, Inc. was incorporated in 2008 and is based in San Jose, California.

Opsmatic

Seed Round in 2013
Opsmatic, Inc. provides tools for operations professionals. Its solutions enable professionals to play strategic roles, proactively improving performance, deployments, and reduce downtime. The company is based in San Francisco, California. As of October 28, 2015, Opsmatic, Inc. operates as a subsidiary of New Relic, Inc.

Influitive

Series A in 2012
Influitive Corporation specializes in advocate marketing software solutions tailored for business-to-business (B2B) software and technology firms globally. Its primary product, AdvocateHub, enables companies to create advocate communities that engage customers, partners, and employees in marketing activities such as referrals, reference calls, and product reviews. This platform helps businesses harness customer enthusiasm to enhance their marketing and sales initiatives. AdvocateHub integrates with Salesforce, allowing for seamless tracking of customer engagement. Additionally, Influitive offers consulting services that include coaching and training to assist companies in implementing effective advocate marketing strategies. The AdvocateHub software is accessible through a web portal, with integration options for client websites and mobile access via the Maven app. Founded in 2010 and headquartered in Toronto, Canada, Influitive also has offices in Menlo Park, California, and Boston, Massachusetts.

Findera

Seed Round in 2012
Findera is a professional search reinvented, leveraging data science and analytics for mobile marketers. The company was founded in 2017.

Yozio

Seed Round in 2012
Yozio is helping mobile growth, marketing and product teams at companies like Airbnb, Eventbrite and Pinterest crack the code on organic mobile app growth. Our Organic Mobile Growth Platform combines powerful app measurement tools, best practices and benchmarks from some of the world’s fastest growing companies, and delivers them in a powerful SaaS solution that can be used by any mobile team to grow organically. From small startups to some of world’s most popular online brands, Yozio’s customers are driving massive increases in their mobile app installs and activations, at a fraction of the cost of paid acquisition channels.

Influitive

Seed Round in 2012
Influitive Corporation specializes in advocate marketing software solutions tailored for business-to-business (B2B) software and technology firms globally. Its primary product, AdvocateHub, enables companies to create advocate communities that engage customers, partners, and employees in marketing activities such as referrals, reference calls, and product reviews. This platform helps businesses harness customer enthusiasm to enhance their marketing and sales initiatives. AdvocateHub integrates with Salesforce, allowing for seamless tracking of customer engagement. Additionally, Influitive offers consulting services that include coaching and training to assist companies in implementing effective advocate marketing strategies. The AdvocateHub software is accessible through a web portal, with integration options for client websites and mobile access via the Maven app. Founded in 2010 and headquartered in Toronto, Canada, Influitive also has offices in Menlo Park, California, and Boston, Massachusetts.

Hoopla

Series A in 2012
Hoopla Software, Inc. develops and offers visual communication platform that connects, engages, and motivates employees in an organization. Its platform provides sales performance optimization platform as a service which leverages data, game mechanics, and communication tools to cultivate a high performance culture and drive results for sales employees. The company's products include Hoopla TV and Hoopla Mobile. Hoopla Software, Inc. was incorporated in 2008 and is based in San Jose, California.

BrightEdge

Series C in 2012
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge 8,500+ brands include 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago, and London.

CalmSea

Venture Round in 2011
CalmSea specializes in transforming disparate consumer data from various sources, such as social media, email, web traffic, and enterprise customer relationship management systems, into a cohesive interest graph. This interconnected framework reveals the relationships between individuals, their interests, and their intentions. By doing so, CalmSea enables retail and media brands to enhance and personalize cross-channel interactions with customers at scale. The company was founded by a team of experts in big data, software as a service, retail, and segmentation, drawing experience from notable organizations. CalmSea is supported by prominent venture capital firms from Silicon Valley, positioning it as a leader in social customer analytics and data-driven marketing solutions.

Xactly

Series E in 2010
Xactly is a prominent global provider of cloud-based Sales Performance Management solutions designed to enhance the effectiveness of sales organizations. The company offers tools for sales quota and territory planning, as well as incentive compensation management and predictive analytics. Its Xactly Incent Suite is specifically designed to drive sales behavior in alignment with organizational goals, promoting employee trust and loyalty through accurate commission payments and transparent access to performance data. By improving operational efficiency and productivity, Xactly aims to empower organizations to optimize their sales strategies and achieve better results.

Red Aril

Series A in 2009
Red Aril is an online media and technology company established in 2009 and headquartered in San Mateo, with additional offices in New York. The company specializes in delivering real-time audience and media-optimized solutions for the digital advertising market. Its Data Management and Audience Optimization Platform (DMP) empowers websites to manage their audience data effectively, facilitating profit generation through targeted advertising and site personalization. By employing predictive modeling that integrates diverse data sources, Red Aril enables sites to identify and engage quality target audiences. This approach allows clients to leverage their data to enhance revenue generation. Red Aril remains a privately held entity supported by institutional investors.

Wild Pockets

Seed Round in 2009
Is an end to end solution that supports creators throughout the life cycle of 3D game development. Currently in open beta, Wild Pockets was spun off from the Carnegie Mellon Universityâ€:tm:s Entertainment Technology Center (it was originally named Sim Ops Studio). The service, which is free, describes itself as an "easier way to make 3D games and media for the web-browser." Wild Pockets features a browser-based 3D game engine, file hosting, library of game assets.

BrightEdge

Series A in 2008
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge 8,500+ brands include 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago, and London.

Xactly

Series D in 2008
Xactly is a prominent global provider of cloud-based Sales Performance Management solutions designed to enhance the effectiveness of sales organizations. The company offers tools for sales quota and territory planning, as well as incentive compensation management and predictive analytics. Its Xactly Incent Suite is specifically designed to drive sales behavior in alignment with organizational goals, promoting employee trust and loyalty through accurate commission payments and transparent access to performance data. By improving operational efficiency and productivity, Xactly aims to empower organizations to optimize their sales strategies and achieve better results.

Xactly

Series C in 2007
Xactly is a prominent global provider of cloud-based Sales Performance Management solutions designed to enhance the effectiveness of sales organizations. The company offers tools for sales quota and territory planning, as well as incentive compensation management and predictive analytics. Its Xactly Incent Suite is specifically designed to drive sales behavior in alignment with organizational goals, promoting employee trust and loyalty through accurate commission payments and transparent access to performance data. By improving operational efficiency and productivity, Xactly aims to empower organizations to optimize their sales strategies and achieve better results.

Xactly

Series B in 2006
Xactly is a prominent global provider of cloud-based Sales Performance Management solutions designed to enhance the effectiveness of sales organizations. The company offers tools for sales quota and territory planning, as well as incentive compensation management and predictive analytics. Its Xactly Incent Suite is specifically designed to drive sales behavior in alignment with organizational goals, promoting employee trust and loyalty through accurate commission payments and transparent access to performance data. By improving operational efficiency and productivity, Xactly aims to empower organizations to optimize their sales strategies and achieve better results.
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