Illuminate Ventures

Illuminate Ventures, established in 2009 and based in Oakland, California, is a private equity and venture capital firm specializing in seed-stage investments. The company focuses on B2B/enterprise cloud and mobile computing technologies, with a particular interest in Software as a Service (SaaS) applications and data-driven solutions. Illuminate typically serves as a startup's first institutional investor, providing funding during Series Seed rounds to bridge the gap between angel capital and larger venture capital investments. They support innovative ideas led by talented teams, often collaborating with established venture capital firms for follow-on funding. Notable investments include BrightEdge Technologies, Xactly Corporation, and Influitive.

Rebecca Norlander

Venture Partner

Cindy Padnos

Founder and Managing Partner

Jennifer Savage

Partner

66 past transactions

Brevity

Seed Round in 2024
Brevity is an AI-powered software platform that automates pitch creation, presentation, and delivery. They offer frameworks for capital raising, sales, interviewing, and other activities.

Provarity

Seed Round in 2024
PreSales Operations Management

Contentstack

Series C in 2022
Contentstack LLC, established in 2018 and based in San Francisco, specializes in developing a cloud-based content management system. This platform empowers businesses to manage and publish content across diverse digital channels such as web, mobile, IoT devices, and chatbots. Key features include content preview, approval workflows, digital asset management, multi-language support, unlimited users, global search, and rich text editing. Contentstack's solution facilitates collaboration between developers and marketers, enabling them to create and manage content hubs efficiently. The company is renowned for its high customer satisfaction ratings and is a founding member of the MACH Alliance, advocating for open and composable technology.

Enmacc

Series B in 2022
Enmacc GmbH, founded in 2016 and based in Munich, Germany, operates a digital over-the-counter (OTC) energy trading platform that facilitates the procurement and trading of both standardized and non-standardized energy products. The platform serves a diverse clientele, including energy traders, portfolio managers, and procurement officers from large energy companies and industrial consumers. Enmacc enhances the trading process by providing increased speed, efficiency, and security, allowing participants to trade directly with market counterparts without intermediaries. The platform features three trading screens: entender, an independent request-for-quote platform; enmarket, an open marketplace for bilateral trading; and engreen, which specializes in Guarantees of Origin and facilitates access to real-time pricing. With a network of over 410 companies and 1,800 active traders, Enmacc promotes greater market access and liquidity, streamlining the daily operations of energy market participants.

Jacobi

Series A in 2022
Jacobi, Inc. is a technology company that specializes in providing a customizable platform for the modeling and visualization of multi-asset portfolios. Founded in 2014 and headquartered in San Francisco, California, with additional offices in Brisbane, Australia, and London, United Kingdom, Jacobi offers tools that streamline investment processes, enabling users to design, analyze, and engage with portfolios effectively. The platform aggregates portfolios and cash flows, allowing for the creation of comprehensive dashboards that facilitate intuitive visualizations of complex financial data. By enabling deeper analysis of risk and returns associated with investment decisions, Jacobi enhances communication between investment managers and their clients. The company was previously known as Think Future, Inc. and continues to develop solutions that foster better investment ideas and engagement through storytelling and analytics.

TAZI

Seed Round in 2022
TAZI is a developer of a cloud-based platform that leverages artificial intelligence and Generative AI to predict customer demand, retention, and fraud detection from both structured and unstructured data. The company's patented technology seamlessly integrates with existing data streams, offering scalability and flexibility in model supervision and deployment. This enables business experts and citizen data scientists to create, update, and deploy machine learning models, facilitating informed decision-making in dynamic environments. TAZI's platform provides detailed and actionable insights through intuitive dashboards, catering primarily to customer-facing teams in outreach, sales, and marketing to enhance revenue generation. Its innovative solutions have garnered recognition in multiple Gartner reports, including being labeled as an Adaptive and Responsible AI and a Cool Vendor. TAZI serves a diverse clientele, including banks, wealth management firms, and insurance companies, helping them generate significant value.

Arkestro

Series A in 2022
Arkestro is a technology company specializing in predictive procurement software designed to enhance savings and supply chain performance for businesses. Their platform pre-embeds preferred outcomes into any system or process, allowing companies to orchestrate activities across various systems using instant forecasts and real-time collaboration. By leveraging artificial intelligence, Arkestro's cloud-based automated negotiation software optimizes procurement savings and increases vendor participation, leading to significant cost reductions in managed services and raw materials solicitations.

Continual

Series A in 2022
Continual is a developer of an operational artificial intelligence platform designed to enhance predictions related to customer churn and inventory forecasts. The platform connects seamlessly to existing cloud data warehouses, allowing users to leverage their data effectively. By utilizing machine learning technology, Continual operationalizes predictive models, minimizes data leakage, and offers essential operational tools. This enables clients to better manage and utilize their data, ultimately driving revenue, streamlining operations, and fostering innovative products and services without requiring complex engineering solutions.

mpathic.ai

Seed Round in 2022
mpathic.ai is a company that specializes in enhancing communication through its software-as-a-service (SaaS) platform. The platform employs AI-powered analytics to provide real-time text corrections, helping users to express themselves more effectively. Additionally, mpathic.ai offers modular empathy training games that facilitate the development of skills related to understanding, compassion, and insight. By combining these tools, the company aims to foster improved interpersonal interactions within both individuals and organizations.

Raydiant

Series B in 2022
Raydiant Inc., established in 2017 and headquartered in San Francisco, specializes in designing, developing, and providing an experience platform that connects employees and customers with brands across various industries such as banking, retail, hospitality, and healthcare. The company's solution comprises kiosks, virtual agents, and multimedia devices for screen management, enabling businesses to create engaging in-store experiences through digital signage. Raydiant works with over 5,000 brands worldwide, including notable clients like Johnson & Johnson and Chick-Fil-A, helping them streamline operations, enhance customer experiences, and drive sales growth.

Birdie

Seed Round in 2022
Birdie is a software company based in the United States that specializes in enhancing the online shopping experience by helping users discover the best products tailored to their needs. Its platform fosters community engagement by allowing users to read reviews, share their opinions, and request recommendations from others. Birdie also employs artificial intelligence and natural language processing to analyze customer feedback, transforming it into actionable insights. This approach enables product-led companies to validate assumptions, identify new opportunities, and make data-informed decisions throughout their product lifecycle. By creating a single source of truth for customer feedback, Birdie aims to streamline the decision-making process and drive revenue growth for its clients.

Continual

Seed Round in 2021
Continual is a developer of an operational artificial intelligence platform designed to enhance predictions related to customer churn and inventory forecasts. The platform connects seamlessly to existing cloud data warehouses, allowing users to leverage their data effectively. By utilizing machine learning technology, Continual operationalizes predictive models, minimizes data leakage, and offers essential operational tools. This enables clients to better manage and utilize their data, ultimately driving revenue, streamlining operations, and fostering innovative products and services without requiring complex engineering solutions.

mpathic.ai

Pre Seed Round in 2021
mpathic.ai is a company that specializes in enhancing communication through its software-as-a-service (SaaS) platform. The platform employs AI-powered analytics to provide real-time text corrections, helping users to express themselves more effectively. Additionally, mpathic.ai offers modular empathy training games that facilitate the development of skills related to understanding, compassion, and insight. By combining these tools, the company aims to foster improved interpersonal interactions within both individuals and organizations.

Contentstack

Series B in 2021
Contentstack LLC, established in 2018 and based in San Francisco, specializes in developing a cloud-based content management system. This platform empowers businesses to manage and publish content across diverse digital channels such as web, mobile, IoT devices, and chatbots. Key features include content preview, approval workflows, digital asset management, multi-language support, unlimited users, global search, and rich text editing. Contentstack's solution facilitates collaboration between developers and marketers, enabling them to create and manage content hubs efficiently. The company is renowned for its high customer satisfaction ratings and is a founding member of the MACH Alliance, advocating for open and composable technology.

Pex

Series A in 2021
Pex is a company that specializes in digital rights technology, focusing on providing transparency and accuracy in the licensing and management of content. Its advanced technology operates with remarkable speed and scale, allowing for efficient transactions that simplify global licensing processes. This empowers digital platforms to make real-time decisions regarding content usage, while also enabling creators to use copyrighted material without concerns of infringement. Additionally, Pex ensures that rightsholders receive proper credit and compensation for their work. The company is committed to building inclusive and equitable solutions that address the complexities of digital rights management.

nFlux AI

Pre Seed Round in 2020
nFlux AI is a developer of an artificial general intelligence platform focused on enhancing human capabilities through advanced technology. The company specializes in computer vision operations, providing intelligent video analytics that automate the extraction of contextual insights from unstructured data within video footage. This innovative approach allows clients to leverage proprietary machine comprehension services, enabling a deeper understanding of their data. nFlux's first significant collaboration was with NASA, where the company was tasked with creating a cognitive architecture to support deep space missions, allowing intelligent systems to assist astronauts autonomously when communication with Earth is not feasible. The company's vision is to advance intelligence in ways that positively impact humanity, supported by investments from prominent organizations and venture capital firms.

Joinder

Pre Seed Round in 2020
Joinder, Inc. is a technology company based in Menlo Park, California, that specializes in developing a machine-learning based collaboration platform tailored for law firms. Founded in 2019, Joinder offers a software as a service (SaaS) solution designed to enhance efficiency and outcomes for corporate legal departments. The platform facilitates the organization of records and files, sharing of documents with clients, and provides a dashboard for tracking ongoing matters, projects, and deadlines. By connecting companies with their legal counsel, Joinder enables instant access to essential information regarding active cases and completed work, thereby streamlining communication and improving overall project management for legal services.

Contentstack

Series A in 2019
Contentstack LLC, established in 2018 and based in San Francisco, specializes in developing a cloud-based content management system. This platform empowers businesses to manage and publish content across diverse digital channels such as web, mobile, IoT devices, and chatbots. Key features include content preview, approval workflows, digital asset management, multi-language support, unlimited users, global search, and rich text editing. Contentstack's solution facilitates collaboration between developers and marketers, enabling them to create and manage content hubs efficiently. The company is renowned for its high customer satisfaction ratings and is a founding member of the MACH Alliance, advocating for open and composable technology.

Pyze

Venture Round in 2019
Pyze Inc. is a technology company based in San Carlos, California, founded in 2013. It specializes in providing a digital transformation analytics platform that helps enterprises enhance their business operations by leveraging artificial intelligence to optimize processes in real time. The platform includes features such as task mining, usage and productivity insights, and automation for bottleneck detection, enabling organizations to improve workflow efficiency and productivity. Pyze supports various communication channels, including push notifications and in-app messaging, as well as email and SMS campaigns, catering to both mobile and web applications. The company partners with low-code, business process management, and robotic process automation platforms to assist clients in migrating legacy applications and streamlining their operations. Pyze has been recognized by prominent research firms for its contributions to cross-platform analytics and user engagement.

Jacobi

Series A in 2019
Jacobi, Inc. is a technology company that specializes in providing a customizable platform for the modeling and visualization of multi-asset portfolios. Founded in 2014 and headquartered in San Francisco, California, with additional offices in Brisbane, Australia, and London, United Kingdom, Jacobi offers tools that streamline investment processes, enabling users to design, analyze, and engage with portfolios effectively. The platform aggregates portfolios and cash flows, allowing for the creation of comprehensive dashboards that facilitate intuitive visualizations of complex financial data. By enabling deeper analysis of risk and returns associated with investment decisions, Jacobi enhances communication between investment managers and their clients. The company was previously known as Think Future, Inc. and continues to develop solutions that foster better investment ideas and engagement through storytelling and analytics.

JetStream Software

Series A in 2019
JetStream Software, founded in 2016, specializes in cloud data protection solutions aimed at enhancing enterprise hybrid cloud computing. The company collaborates with technology developers and cloud service providers to create innovative tools that meet the specific demands of cloud-native infrastructures. Its platform facilitates workload migration and ensures business continuity across multi-cloud and multi-data center environments. JetStream Software enables managed service providers and cloud service providers to offer disaster recovery as a service and continuous data protection, catering to a diverse clientele that includes enterprise customers, government agencies, and educational institutions.

Arkestro

Seed Round in 2019
Arkestro is a technology company specializing in predictive procurement software designed to enhance savings and supply chain performance for businesses. Their platform pre-embeds preferred outcomes into any system or process, allowing companies to orchestrate activities across various systems using instant forecasts and real-time collaboration. By leveraging artificial intelligence, Arkestro's cloud-based automated negotiation software optimizes procurement savings and increases vendor participation, leading to significant cost reductions in managed services and raw materials solicitations.

Contentstack

Seed Round in 2018
Contentstack LLC, established in 2018 and based in San Francisco, specializes in developing a cloud-based content management system. This platform empowers businesses to manage and publish content across diverse digital channels such as web, mobile, IoT devices, and chatbots. Key features include content preview, approval workflows, digital asset management, multi-language support, unlimited users, global search, and rich text editing. Contentstack's solution facilitates collaboration between developers and marketers, enabling them to create and manage content hubs efficiently. The company is renowned for its high customer satisfaction ratings and is a founding member of the MACH Alliance, advocating for open and composable technology.

Bedrock Analytics

Venture Round in 2018
Bedrock Analytics Corporation is a technology company that specializes in developing a cloud-based analytics and visualization platform tailored for the consumer packaged goods (CPG) industry. Established in 2013 and headquartered in Oakland, California, the company focuses on transforming syndicated and retail data into actionable insights for sales and marketing teams. Its platform streamlines the process of data manipulation, allowing users to create dynamic selling stories that enhance sales performance, improve product retention in retail, and optimize product categories. Bedrock's software incorporates machine learning to provide faster and more intelligent recommendations, catering to a diverse clientele that ranges from small natural food companies to large multinational corporations. The company's emphasis on data security, access control, and backup solutions further strengthens its offering, positioning it as a valuable resource for CPG professionals aiming to drive growth and efficiency.

Pex

Seed Round in 2017
Pex is a company that specializes in digital rights technology, focusing on providing transparency and accuracy in the licensing and management of content. Its advanced technology operates with remarkable speed and scale, allowing for efficient transactions that simplify global licensing processes. This empowers digital platforms to make real-time decisions regarding content usage, while also enabling creators to use copyrighted material without concerns of infringement. Additionally, Pex ensures that rightsholders receive proper credit and compensation for their work. The company is committed to building inclusive and equitable solutions that address the complexities of digital rights management.

Jacobi

Seed Round in 2017
Jacobi, Inc. is a technology company that specializes in providing a customizable platform for the modeling and visualization of multi-asset portfolios. Founded in 2014 and headquartered in San Francisco, California, with additional offices in Brisbane, Australia, and London, United Kingdom, Jacobi offers tools that streamline investment processes, enabling users to design, analyze, and engage with portfolios effectively. The platform aggregates portfolios and cash flows, allowing for the creation of comprehensive dashboards that facilitate intuitive visualizations of complex financial data. By enabling deeper analysis of risk and returns associated with investment decisions, Jacobi enhances communication between investment managers and their clients. The company was previously known as Think Future, Inc. and continues to develop solutions that foster better investment ideas and engagement through storytelling and analytics.

Nitrio

Seed Round in 2016
Nitrio, Inc. is a technology company based in Palo Alto, California, founded in 2014. It specializes in developing a knowledge discovery engine that leverages artificial intelligence and natural language processing to enhance data exploration and insights. Nitrio's online business platform is designed specifically for sales organizations, aiming to boost the productivity of sales teams. The platform provides real-time coaching for sales representatives, helping them achieve full productivity more quickly. Additionally, it analyzes email communications and prompts users to take action when relevant opportunities arise, thereby facilitating improved customer engagement and decision-making.

LitBit

Series A in 2016
LitBit, Co. is a technology company founded in 2013 and based in San Jose, California. It specializes in providing a cloud-based data center platform designed to facilitate the development and deployment of new hardware devices and software applications. The company focuses on next-generation converged infrastructure solutions tailored for emerging markets. LitBit's technology offers tools that enable users to manage devices, generate alerts and reports, and utilize machine learning for data analysis. This empowers clients to enhance their knowledge management and improve intelligence and productivity within their operations.

ChannelEyes

Venture Round in 2016
ChannelEyes Corporation, founded in 2011 and based in Troy, New York, is a global software company that specializes in enhancing channel partner sales and loyalty through its innovative platform. The company's primary offering includes ChannelCandy, a mobile-first application designed to deliver essential information such as product details, incentives, events, education, and sales tools directly to partners. Additionally, ChannelEyes provides OPTYX, an indirect sales workflow product that utilizes predictive analytics and big data science to drive sales. The company's solutions are aimed at vendors, manufacturers, suppliers, franchisors, sales teams, distributors, and associations, helping them connect effectively with their channel partners and enhance engagement and sales enablement across various levels of the distribution chain.

Allocadia

Series B in 2015
Allocadia is a leading provider of a cloud-based marketing management platform that empowers marketers to effectively manage their investments and enhance their operational efficiency. The platform allows users to plan, budget, analyze, and optimize their marketing return on investment by integrating with various systems such as customer relationship management, finance, social media, resource management, and marketing automation. This integration enables marketers to strategically plan their activities, invest purposefully, and measure performance, ultimately maximizing the impact of marketing on business outcomes. With a customer base exceeding 150 organizations and thousands of users globally, Allocadia manages billions in marketing expenditures for prominent companies including Microsoft and VMware.

Yozio

Series A in 2015
Yozio, Inc. is a company that specializes in providing an Organic Mobile Growth Platform designed for mobile teams seeking to enhance user acquisition and engagement through organic channels. Founded in 2012 and headquartered in San Francisco, California, Yozio combines application measurement tools, best practices, and benchmarks from successful companies into a comprehensive SaaS solution. This platform enables users to track and activate new customers via various organic methods, including email, SMS, social media, and web platforms. Yozio serves a diverse clientele, including application publishers and businesses in the commerce, retail, and media sectors, helping them achieve significant increases in mobile app installs and activations while minimizing costs associated with paid acquisition strategies.

Findera

Series A in 2015
Findera is a company founded in 2017 that specializes in providing growth tools for mobile applications. It leverages data science and analytics to enhance marketing efforts for mobile marketers. The company's offerings include mobile conversion tracking software designed for social sharing and marketing campaigns, as well as viral tuning products and an analytics platform tailored for various mobile applications. By focusing on these innovative solutions, Findera enables developers to effectively grow their mobile apps and optimize their marketing strategies.

Bedrock Analytics

Seed Round in 2015
Bedrock Analytics Corporation is a technology company that specializes in developing a cloud-based analytics and visualization platform tailored for the consumer packaged goods (CPG) industry. Established in 2013 and headquartered in Oakland, California, the company focuses on transforming syndicated and retail data into actionable insights for sales and marketing teams. Its platform streamlines the process of data manipulation, allowing users to create dynamic selling stories that enhance sales performance, improve product retention in retail, and optimize product categories. Bedrock's software incorporates machine learning to provide faster and more intelligent recommendations, catering to a diverse clientele that ranges from small natural food companies to large multinational corporations. The company's emphasis on data security, access control, and backup solutions further strengthens its offering, positioning it as a valuable resource for CPG professionals aiming to drive growth and efficiency.

Influitive

Series B in 2015
Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Influitive

Series B in 2015
Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Bedrock Analytics

Convertible Note in 2015
Bedrock Analytics Corporation is a technology company that specializes in developing a cloud-based analytics and visualization platform tailored for the consumer packaged goods (CPG) industry. Established in 2013 and headquartered in Oakland, California, the company focuses on transforming syndicated and retail data into actionable insights for sales and marketing teams. Its platform streamlines the process of data manipulation, allowing users to create dynamic selling stories that enhance sales performance, improve product retention in retail, and optimize product categories. Bedrock's software incorporates machine learning to provide faster and more intelligent recommendations, catering to a diverse clientele that ranges from small natural food companies to large multinational corporations. The company's emphasis on data security, access control, and backup solutions further strengthens its offering, positioning it as a valuable resource for CPG professionals aiming to drive growth and efficiency.

CafeX

Series B in 2015
CafeX is a provider of one-click collaboration solutions designed to improve productivity and customer engagement for enterprises. Established in 2013 and headquartered in New York City, the company focuses on facilitating seamless online interactions among employees, customers, and partners. Its real-time digital engagement platform incorporates features such as video chats, co-browsing, on-screen drawings, and instant file sharing, enabling organizations to deliver live customer assistance and enhance team efficiency. Trusted by top global banks and other leading brands, CafeX empowers users to collaborate securely from virtually anywhere, using their preferred devices and tools.

Coupang

Private Equity Round in 2014
Coupang is an e-commerce company that specializes in a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment, which is the main source of revenue, encompasses both core retail with owned inventory and marketplace offerings that feature third-party merchants. Additionally, Coupang offers Rocket Fresh, a service for fresh grocery products, along with advertising solutions linked to its product offerings. Through its diverse range of products and services, Coupang aims to enhance the online shopping experience for consumers in its market.

Xactly

Venture Round in 2014
Xactly is a prominent global provider of cloud-based Sales Performance Management solutions designed to enhance the effectiveness of sales organizations. The company specializes in planning and managing sales quotas, territories, and incentive compensation, while also offering predictive analytics to inform strategic decision-making. Its software platform enables employers to design and automate compensation plans that align employee incentives with business objectives. By delivering error-free commission payments and on-demand visibility, Xactly fosters employee trust and loyalty, thereby improving operational efficiencies and productivity. The company's solutions aim to optimize sales behaviors, enhance employee performance, and mitigate risks, ultimately supporting organizations in achieving their business goals.

Sense Platform

Seed Round in 2014
Sense is next-generation cloud platform for data science and big data analytics. Designed for data scientists and data-driven enterprises, Sense provides a collaborative, scalable, and highly extensible platform for data analysis, statistical modeling, visualization, and reporting. Sense allows data scientists to use the powerful data analysis tools they know, including R, Python, JavaScript, Hive, Impala, and more; scale their analysis easily, without managing infrastructure; share and collaborate on data, code, and results; and move data science solutions from exploration to production within a unified platform. Sense provides enterprises and business users an advanced analytics platform that can realize the true power of their data.

Peerlyst

Seed Round in 2014
Peerlyst, Inc. is a social media platform that fosters a vendor-independent community for IT professionals and information security experts. Established in 2010 and based in San Francisco, California, Peerlyst serves over half a million users who engage in discussions, share product reviews, and access a wealth of technical content from various sources. The platform allows members to ask questions, create resources, and exchange expertise, thereby facilitating professional networking and collaboration. With approximately 100,000 resources available, Peerlyst aims to support career development in the critical field of cybersecurity by providing an unbiased space for security-related news and insights.

Allocadia

Series A in 2014
Allocadia is a leading provider of a cloud-based marketing management platform that empowers marketers to effectively manage their investments and enhance their operational efficiency. The platform allows users to plan, budget, analyze, and optimize their marketing return on investment by integrating with various systems such as customer relationship management, finance, social media, resource management, and marketing automation. This integration enables marketers to strategically plan their activities, invest purposefully, and measure performance, ultimately maximizing the impact of marketing on business outcomes. With a customer base exceeding 150 organizations and thousands of users globally, Allocadia manages billions in marketing expenditures for prominent companies including Microsoft and VMware.

Coupang

Venture Round in 2014
Coupang is an e-commerce company that specializes in a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment, which is the main source of revenue, encompasses both core retail with owned inventory and marketplace offerings that feature third-party merchants. Additionally, Coupang offers Rocket Fresh, a service for fresh grocery products, along with advertising solutions linked to its product offerings. Through its diverse range of products and services, Coupang aims to enhance the online shopping experience for consumers in its market.

CafeX

Series A in 2014
CafeX is a provider of one-click collaboration solutions designed to improve productivity and customer engagement for enterprises. Established in 2013 and headquartered in New York City, the company focuses on facilitating seamless online interactions among employees, customers, and partners. Its real-time digital engagement platform incorporates features such as video chats, co-browsing, on-screen drawings, and instant file sharing, enabling organizations to deliver live customer assistance and enhance team efficiency. Trusted by top global banks and other leading brands, CafeX empowers users to collaborate securely from virtually anywhere, using their preferred devices and tools.

ChannelEyes

Seed Round in 2014
ChannelEyes Corporation, founded in 2011 and based in Troy, New York, is a global software company that specializes in enhancing channel partner sales and loyalty through its innovative platform. The company's primary offering includes ChannelCandy, a mobile-first application designed to deliver essential information such as product details, incentives, events, education, and sales tools directly to partners. Additionally, ChannelEyes provides OPTYX, an indirect sales workflow product that utilizes predictive analytics and big data science to drive sales. The company's solutions are aimed at vendors, manufacturers, suppliers, franchisors, sales teams, distributors, and associations, helping them connect effectively with their channel partners and enhance engagement and sales enablement across various levels of the distribution chain.

Peerlyst

Convertible Note in 2014
Peerlyst, Inc. is a social media platform that fosters a vendor-independent community for IT professionals and information security experts. Established in 2010 and based in San Francisco, California, Peerlyst serves over half a million users who engage in discussions, share product reviews, and access a wealth of technical content from various sources. The platform allows members to ask questions, create resources, and exchange expertise, thereby facilitating professional networking and collaboration. With approximately 100,000 resources available, Peerlyst aims to support career development in the critical field of cybersecurity by providing an unbiased space for security-related news and insights.

Hoopla

Series B in 2014
Hoopla is the new way to win for sales, marketing and customer service teams. Hoopla’s team performance software combines modern game mechanics, data analytics and broadcast-quality video in a powerfully simple application that makes it easy for front-line managers to motivate team performance and score more wins. Using Hoopla, managers can quickly create contests, competitions and leaderboards around any CRM metric, and broadcast live performance updates to TV, web and mobile screens throughout the company. Hoopla's Sales Motivation solutions engage the entire company in an exciting, play-to-win culture that delivers measurable gains in team productivity and performance. Founded in 2010, Hoopla is headquartered in Silicon Valley.

BrightEdge Technologies

Series D in 2013
BrightEdge Technologies, Inc. is a provider of cloud-based search engine optimization (SEO) and content performance marketing solutions, serving various industries including retail, media, financial services, and consumer goods. Founded in 2007 and headquartered in Foster City, California, with additional offices in major cities worldwide, BrightEdge offers a comprehensive suite of tools designed to enhance online content effectiveness and drive measurable business outcomes. Key offerings include ContentIQ for website audits, Data Cube for SEO program support, and Intent Signal for identifying high-ranking content opportunities. The platform also features solutions for keyword reporting, opportunity forecasting, and page reporting, all aimed at improving SEO performance and elevating digital marketing strategies. With a client base that includes prominent brands such as 3M, Microsoft, and Netflix, BrightEdge is known for its robust analytics capabilities that enable real-time measurement of content engagement across various digital channels.

Opsmatic

Seed Round in 2013
Opsmatic, Inc. is a technology company based in San Francisco, California, that specializes in providing tools for operations professionals. The company's solutions are designed to enhance productivity and efficiency within operations teams, allowing them to play strategic roles in their organizations. Opsmatic's technology focuses on proactively improving performance, managing deployments, and reducing downtime, thereby enabling operations teams to deliver more consistent results with fewer surprises. As of October 2015, Opsmatic operates as a subsidiary of New Relic, Inc.

Influitive

Series A in 2012
Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Influitive

Series A in 2012
Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Yozio

Seed Round in 2012
Yozio, Inc. is a company that specializes in providing an Organic Mobile Growth Platform designed for mobile teams seeking to enhance user acquisition and engagement through organic channels. Founded in 2012 and headquartered in San Francisco, California, Yozio combines application measurement tools, best practices, and benchmarks from successful companies into a comprehensive SaaS solution. This platform enables users to track and activate new customers via various organic methods, including email, SMS, social media, and web platforms. Yozio serves a diverse clientele, including application publishers and businesses in the commerce, retail, and media sectors, helping them achieve significant increases in mobile app installs and activations while minimizing costs associated with paid acquisition strategies.

Findera

Seed Round in 2012
Findera is a company founded in 2017 that specializes in providing growth tools for mobile applications. It leverages data science and analytics to enhance marketing efforts for mobile marketers. The company's offerings include mobile conversion tracking software designed for social sharing and marketing campaigns, as well as viral tuning products and an analytics platform tailored for various mobile applications. By focusing on these innovative solutions, Findera enables developers to effectively grow their mobile apps and optimize their marketing strategies.

Influitive

Seed Round in 2012
Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Influitive

Seed Round in 2012
Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Hoopla

Series A in 2012
Hoopla is the new way to win for sales, marketing and customer service teams. Hoopla’s team performance software combines modern game mechanics, data analytics and broadcast-quality video in a powerfully simple application that makes it easy for front-line managers to motivate team performance and score more wins. Using Hoopla, managers can quickly create contests, competitions and leaderboards around any CRM metric, and broadcast live performance updates to TV, web and mobile screens throughout the company. Hoopla's Sales Motivation solutions engage the entire company in an exciting, play-to-win culture that delivers measurable gains in team productivity and performance. Founded in 2010, Hoopla is headquartered in Silicon Valley.

BrightEdge Technologies

Series C in 2012
BrightEdge Technologies, Inc. is a provider of cloud-based search engine optimization (SEO) and content performance marketing solutions, serving various industries including retail, media, financial services, and consumer goods. Founded in 2007 and headquartered in Foster City, California, with additional offices in major cities worldwide, BrightEdge offers a comprehensive suite of tools designed to enhance online content effectiveness and drive measurable business outcomes. Key offerings include ContentIQ for website audits, Data Cube for SEO program support, and Intent Signal for identifying high-ranking content opportunities. The platform also features solutions for keyword reporting, opportunity forecasting, and page reporting, all aimed at improving SEO performance and elevating digital marketing strategies. With a client base that includes prominent brands such as 3M, Microsoft, and Netflix, BrightEdge is known for its robust analytics capabilities that enable real-time measurement of content engagement across various digital channels.

CalmSea

Venture Round in 2011
CalmSea is a provider of predictive commerce solutions designed for online and multi-channel retailers. The company specializes in transforming isolated consumer data from various sources, including social media, email, web traffic, and enterprise CRM, into a cohesive interest graph that highlights connections between individuals, their interests, and intent. This enables retail and media brands to personalize and enhance cross-channel interactions with customers on a large scale. CalmSea offers a continuous price optimization module that integrates competitive pricing data with retailers' transaction data and web analytics to deliver optimal price recommendations. Additionally, it provides a continuous promotion optimization module to help retailers engage their audiences and expand their social media presence. Founded by experienced professionals from the fields of big data, SaaS, retail, and segmentation, CalmSea is supported by prominent venture capital firms in Silicon Valley.

Xactly

Series E in 2010
Xactly is a prominent global provider of cloud-based Sales Performance Management solutions designed to enhance the effectiveness of sales organizations. The company specializes in planning and managing sales quotas, territories, and incentive compensation, while also offering predictive analytics to inform strategic decision-making. Its software platform enables employers to design and automate compensation plans that align employee incentives with business objectives. By delivering error-free commission payments and on-demand visibility, Xactly fosters employee trust and loyalty, thereby improving operational efficiencies and productivity. The company's solutions aim to optimize sales behaviors, enhance employee performance, and mitigate risks, ultimately supporting organizations in achieving their business goals.

BrightEdge Technologies

Series B in 2010
BrightEdge Technologies, Inc. is a provider of cloud-based search engine optimization (SEO) and content performance marketing solutions, serving various industries including retail, media, financial services, and consumer goods. Founded in 2007 and headquartered in Foster City, California, with additional offices in major cities worldwide, BrightEdge offers a comprehensive suite of tools designed to enhance online content effectiveness and drive measurable business outcomes. Key offerings include ContentIQ for website audits, Data Cube for SEO program support, and Intent Signal for identifying high-ranking content opportunities. The platform also features solutions for keyword reporting, opportunity forecasting, and page reporting, all aimed at improving SEO performance and elevating digital marketing strategies. With a client base that includes prominent brands such as 3M, Microsoft, and Netflix, BrightEdge is known for its robust analytics capabilities that enable real-time measurement of content engagement across various digital channels.

Red Aril

Series A in 2009
Red Aril is an innovative online media and technology company established in 2009 and headquartered in San Mateo, with additional offices in New York. The company specializes in providing a data management and audience optimization platform that empowers websites to take control of their audience data for enhanced targeting and personalization. By employing predictive modeling techniques, Red Aril integrates diverse data sources to help sites effectively identify and reach quality target audiences. This capability enables clients to leverage their data to drive revenue through improved audience engagement and media acquisition. As a privately held company, Red Aril is supported by institutional investors, reflecting its commitment to enhancing digital advertising solutions.

Wild Pockets

Seed Round in 2009
Is an end to end solution that supports creators throughout the life cycle of 3D game development. Currently in open beta, Wild Pockets was spun off from the Carnegie Mellon Universityâ€:tm:s Entertainment Technology Center (it was originally named Sim Ops Studio). The service, which is free, describes itself as an "easier way to make 3D games and media for the web-browser." Wild Pockets features a browser-based 3D game engine, file hosting, library of game assets.

BrightEdge Technologies

Series A in 2008
BrightEdge Technologies, Inc. is a provider of cloud-based search engine optimization (SEO) and content performance marketing solutions, serving various industries including retail, media, financial services, and consumer goods. Founded in 2007 and headquartered in Foster City, California, with additional offices in major cities worldwide, BrightEdge offers a comprehensive suite of tools designed to enhance online content effectiveness and drive measurable business outcomes. Key offerings include ContentIQ for website audits, Data Cube for SEO program support, and Intent Signal for identifying high-ranking content opportunities. The platform also features solutions for keyword reporting, opportunity forecasting, and page reporting, all aimed at improving SEO performance and elevating digital marketing strategies. With a client base that includes prominent brands such as 3M, Microsoft, and Netflix, BrightEdge is known for its robust analytics capabilities that enable real-time measurement of content engagement across various digital channels.

Xactly

Series D in 2008
Xactly is a prominent global provider of cloud-based Sales Performance Management solutions designed to enhance the effectiveness of sales organizations. The company specializes in planning and managing sales quotas, territories, and incentive compensation, while also offering predictive analytics to inform strategic decision-making. Its software platform enables employers to design and automate compensation plans that align employee incentives with business objectives. By delivering error-free commission payments and on-demand visibility, Xactly fosters employee trust and loyalty, thereby improving operational efficiencies and productivity. The company's solutions aim to optimize sales behaviors, enhance employee performance, and mitigate risks, ultimately supporting organizations in achieving their business goals.

Xactly

Series C in 2007
Xactly is a prominent global provider of cloud-based Sales Performance Management solutions designed to enhance the effectiveness of sales organizations. The company specializes in planning and managing sales quotas, territories, and incentive compensation, while also offering predictive analytics to inform strategic decision-making. Its software platform enables employers to design and automate compensation plans that align employee incentives with business objectives. By delivering error-free commission payments and on-demand visibility, Xactly fosters employee trust and loyalty, thereby improving operational efficiencies and productivity. The company's solutions aim to optimize sales behaviors, enhance employee performance, and mitigate risks, ultimately supporting organizations in achieving their business goals.

Xactly

Series B in 2006
Xactly is a prominent global provider of cloud-based Sales Performance Management solutions designed to enhance the effectiveness of sales organizations. The company specializes in planning and managing sales quotas, territories, and incentive compensation, while also offering predictive analytics to inform strategic decision-making. Its software platform enables employers to design and automate compensation plans that align employee incentives with business objectives. By delivering error-free commission payments and on-demand visibility, Xactly fosters employee trust and loyalty, thereby improving operational efficiencies and productivity. The company's solutions aim to optimize sales behaviors, enhance employee performance, and mitigate risks, ultimately supporting organizations in achieving their business goals.
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