Imaginary Ventures

Imaginary Ventures is a New York-based venture capital firm founded in 2017 by Natalie Massenet and Nick Brown. It makes early-stage investments at the intersection of retail and technology, with a focus on e-commerce, fashion, beauty, lifestyle, and related marketplaces in Europe and the United States. The firm backs consumer brands and platforms that leverage technology to transform shopping, product discovery, and omnichannel experiences. Its portfolio includes notable names such as Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, and Universal Standard.

Nicholas Brown

Partner

Tara Campbell

Associate

Parth Dalal

Principal

Kelly Dill

Partner

Logan Langberg

Partner

Natalie Massenet

Partner

Andrew Maxman

Principal

73 past transactions

Lucky Energy

Series A in 2025
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Hook

Seed Round in 2025
Hook operates as a music expression platform that harnesses the power of AI.

Goose

Seed Round in 2025
Goose is a developer of a pet booking and management platform that simplifies the process for pet owners to find and book services for their pets. The platform offers a comprehensive range of services, including daycare, boarding, grooming, and walking, allowing users to compare prices and reviews from various providers. With its user-friendly interface, customers can easily book appointments with just a few clicks. Additionally, the platform provides pet sitters with an efficient way to manage their services, enhancing the overall experience for both pet owners and service providers.

[cafeteria]

Seed Round in 2024
[cafeteria] allows individuals to influence businesses, get paid for opinions, and develop professional talents.

Lucky Energy

Series A in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Pepper

Series B in 2024
Pepper is a digital platform based in New York that streamlines the food supply chain for suppliers and restaurants. It facilitates order placement, real-time communication with suppliers, and invoice tracking, thereby enhancing collaboration between restaurants and their suppliers. The platform enables restaurant operators to manage multiple supplier relationships effectively, resolve order and delivery issues promptly, and gain insights into business performance. Additionally, it allows for the promotion of items or brands to specific customers, simplifying the purchasing process for both restaurants and consumers. By providing these services, Pepper aims to help restaurants and suppliers create more resilient businesses in an ever-evolving food industry.

Lucky Energy

Seed Round in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Hook

Seed Round in 2024
Hook operates as a music expression platform that harnesses the power of AI.

10Beauty

Series A in 2024
10Beauty is a Massachusetts-based company developing innovative beauty technology. It specializes in manufacturing intelligent home manicure machines, offering proprietary features such as acetone-soaked sponges and automated nail polish application. The company aims to create positive beauty experiences while maintaining high product standards.

Lucky Energy

Seed Round in 2023
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

GlossGenius

Series C in 2023
GlossGenius, Inc. is a New York-based company that specializes in developing online tools for beauty professionals. Founded in 2015, the company provides an automated personal assistant software that streamlines appointment management for users. Its platform allows beauty professionals to showcase their portfolios, send automatic appointment reminders, manage their schedules, and accept payments and deposits. Additionally, the software facilitates client engagement by tracking client histories and organizing personal calendars, while also offering analytics to assist in business development. By integrating marketing automation features, GlossGenius empowers beauty professionals and freelancers to efficiently manage and grow their businesses.

Skims

Series C in 2023
Skims is a brand specializing in underwear, loungewear, and shapewear designed to enhance and complement various body shapes. They offer a wide range of products including bodysuits, shapewear, and underwear in diverse styles and colors to provide women with optimal support and coverage.

Lone Palm Labs

Seed Round in 2023
Lone Palm Labs is a consumer technology company focused on social applications for friends and family. Lone Palm Labs currently building a pre-release product called Retro, a friends-only photo journal for moments big and small.

Half Magic

Venture Round in 2023
Half Magic is a makeup brand founded by Donni Davy, specializing in vegan and cruelty-free cosmetics. The company offers a diverse range of products, including eye paint, lip liners, lip creams, hair pins, eyeliner brushes, and adornment tweezers. With a focus on both bold and minimalistic shades, Half Magic aims to inspire creativity in makeup application while prioritizing environmental sustainability. The products are available through an online platform, making them accessible to a wide audience seeking innovative and ethical beauty solutions.

Cerebelly

Series A in 2023
Cerebelly is a company that produces organic baby food designed to support healthy brain development in infants and young children. Its veggie-first, farm-fresh, science-backed nutrition is sold online, and the company also offers a subscription tracking platform that delivers Cerebelly pouches every two weeks and lets parents track milestones and tailor nutrients to their child's growth. Founded in 2017 and based in Los Gatos, California, the business was renamed Cerebelly in 2018 from Brainy Baby Food.

MiLa

Venture Round in 2023
MiLa is a food company that offers Chinese street foods to consumers. To them, it is so much more than just food - it’s about sharing honest representation of their experiences as multicultural individuals and showing their friends, family, and the Asian American diaspora that there is a definitive place in U.S. food culture for people who look and eat like them. The company was founded in 2018 and is based in Bellevue, Washington.

Chord

Series A in 2023
Founded in 2019, Chord provides headless commerce technology and data management solutions tailored for commerce entrepreneurs. Its platform offers scalable tech software, sophisticated data insights, and governance tools to enhance businesses by leveraging first-party data.

Safely

Seed Round in 2023
Safely produces a range of plant-based cleaning products designed for consumer use, focusing on removing harsh chemicals from household environments. The company's offerings include essential items such as hand sanitizers, glass cleaners, and laundry detergents, all available in refillable bottles. These products are formulated to be gentle on hands and safe for various surfaces, as they are free from parabens, harsh chemicals, artificial stabilizers, and dyes. Safely aims to provide effective cleaning solutions that prioritize safety and environmental responsibility.

Goose

Seed Round in 2023
Goose is a developer of a pet booking and management platform that simplifies the process for pet owners to find and book services for their pets. The platform offers a comprehensive range of services, including daycare, boarding, grooming, and walking, allowing users to compare prices and reviews from various providers. With its user-friendly interface, customers can easily book appointments with just a few clicks. Additionally, the platform provides pet sitters with an efficient way to manage their services, enhancing the overall experience for both pet owners and service providers.

MiLa

Series A in 2022
MiLa is a food company that offers Chinese street foods to consumers. To them, it is so much more than just food - it’s about sharing honest representation of their experiences as multicultural individuals and showing their friends, family, and the Asian American diaspora that there is a definitive place in U.S. food culture for people who look and eat like them. The company was founded in 2018 and is based in Bellevue, Washington.

GlossGenius

Series B in 2022
GlossGenius, Inc. is a New York-based company that specializes in developing online tools for beauty professionals. Founded in 2015, the company provides an automated personal assistant software that streamlines appointment management for users. Its platform allows beauty professionals to showcase their portfolios, send automatic appointment reminders, manage their schedules, and accept payments and deposits. Additionally, the software facilitates client engagement by tracking client histories and organizing personal calendars, while also offering analytics to assist in business development. By integrating marketing automation features, GlossGenius empowers beauty professionals and freelancers to efficiently manage and grow their businesses.

Ever/Body

Series C in 2022
Ever/Body is a New York-based provider of dermatology and cosmetic treatments, focusing on demystifying the field of cosmetic dermatology. The company offers a range of services, including injectable treatments, high-tech facials, and non-surgical body treatments. These medically-tested procedures are designed to deliver optimal results, such as reducing wrinkles and enhancing overall appearance, allowing clients to achieve a more youthful and rejuvenated look. By prioritizing client preferences, Ever/Body aims to make beauty and cosmetic care accessible and effective.

Amicole

Pre Seed Round in 2022
Amicole is a cosmetics manufacturer that aims to provide customers with a wide range of skin care and formula items.

DUOS

Series A in 2022
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Black Crow AI

Series A in 2022
Black Crow AI is a business analytics platform that specializes in delivering machine learning predictions to enhance operational efficiency. The platform is designed to provide real-time insights tailored to businesses of any size, utilizing only first-party data available before each page load. By offering accurate and custom predictions, Black Crow AI enables users to make faster, informed decisions that significantly improve customer acquisition and overall performance, achieving efficiencies of 25-50%. The company presents a cost-effective solution that delivers valuable analytics at a fraction of the expense of employing a full-time data scientist, thereby empowering businesses to optimize various aspects of their operations.

Sundays for Dogs

Series A in 2022
Sundays for Dogs, Inc. is a New York-based company that specializes in the manufacture and online retail of dog food. Founded in 2017 by Tory Waxman and Michael Waxman, the company employs a unique air-drying method that gently dehydrates food, preserving its nutrients and flavor while ensuring the elimination of harmful germs. Sundays for Dogs aims to provide high-quality nutrition for dogs through its carefully crafted products, which are available exclusively on its online platform.

Cann

Series A in 2022
Cann specializes in producing low-dose tetrahydrocannabinol (THC) beverages. Their products offer all-natural flavors, made from natural citrus and herbal extracts with a touch of agave nectar. These beverages are vegan, gluten-free, contain no artificial sweeteners or preservatives, and aim to provide consumers with a light, refreshing social buzz while avoiding the typical cannabis taste.

EON

Series A in 2022
Eon is a technology company that specializes in transforming physical products into interactive and intelligent assets through its advanced cloud platform. Focusing on the fashion retail sector, Eon is recognized as a leading Internet of Things platform that digitizes billions of items, enhancing visibility and connectivity throughout the product lifecycle. The platform provides brands with unique item-level digital identities, enabling them to engage with customers and generate real-time data. Eon's mission is to facilitate a circular economy in commerce, collaborating with industry leaders such as H&M, Target, and Microsoft to implement its CircularID™ Protocol. This protocol creates a shared language for Connected Products, allowing for unprecedented data exchange across the circular value chain. By doing so, Eon supports brands and retailers in developing and scaling sustainable business models.

Skims

Series B in 2022
Skims is a brand specializing in underwear, loungewear, and shapewear designed to enhance and complement various body shapes. They offer a wide range of products including bodysuits, shapewear, and underwear in diverse styles and colors to provide women with optimal support and coverage.

FOXTROT

Series C in 2022
Foxtrot Ventures, Inc., established in 2013 and headquartered in Chicago, Illinois, is a food and beverage delivery company. It operates a mobile application and website, enabling users to shop for a wide range of products, including wine, spirits, groceries, ice cream, and essential household items. Foxtrot also owns and operates physical grocery stores in Chicago and Texas, further expanding its reach. The company delivers orders directly to customers within an hour of purchase.

Shiftsmart

Series B in 2021
Shiftsmart is a labor-management marketplace that connects part-time workers with open shifts across various platforms. Founded in 2015 and headquartered in Addison, Texas, the company offers a job listing platform where workers can find and apply to on-demand jobs, while companies gain access to a pool of on-demand workers to fill peak demand times by posting shifts. Shiftsmart also provides tools for running promotions and incentives, as well as features for onboarding, training, performance management, scheduling, reporting, and analytics. By facilitating better pay, more hours, and greater opportunities for workers, Shiftsmart creates a mutually beneficial labor ecosystem for both individuals and organizations.

Pepper Pantry

Series A in 2021
Pepper Pantry shelves online with essential groceries and kitchen staples from struggling neighborhood food suppliers during COVID-19.

Pepper

Series A in 2021
Pepper is a digital platform based in New York that streamlines the food supply chain for suppliers and restaurants. It facilitates order placement, real-time communication with suppliers, and invoice tracking, thereby enhancing collaboration between restaurants and their suppliers. The platform enables restaurant operators to manage multiple supplier relationships effectively, resolve order and delivery issues promptly, and gain insights into business performance. Additionally, it allows for the promotion of items or brands to specific customers, simplifying the purchasing process for both restaurants and consumers. By providing these services, Pepper aims to help restaurants and suppliers create more resilient businesses in an ever-evolving food industry.

Builder.io

Venture Round in 2021
Builder.io is a visual development platform that combines a visual CMS, a headless CMS, and a design-to-code workflow to help digital teams create, manage, and optimize content and experiences. The platform provides a drag-and-drop visual editor, a visual CMS for content management, and tools to customize and reimagine Shopify storefronts and other digital experiences. It supports composable commerce, modern marketing sites, and multi-brand experiences, enabling business users and developers to streamline content development, speed up production, and reduce reliance on traditional development release cycles. By uniting an AI-assisted design-to-code tool with a high-velocity workflow, it helps teams improve visuals, measure conversions, and understand visitor behavior and performance. The company is based in San Francisco and focuses on speeding from idea to production while maintaining flexibility and consistency across digital experiences.

Grin Technologies

Series B in 2021
Grin Technologies is a Sacramento-based influencer marketing software company that provides the GRIN platform for brands to discover, recruit, and manage relationships with influencers. The platform covers discovery and outreach, relationship management, campaign execution, product seeding, content and rights management, payments, and analytics, offering reporting, tracking, and performance insights. It supports discount codes and affiliate links and helps manage influencer payments and rights across campaigns. Founded in 2014 and headquartered in Sacramento, California, Grin Technologies serves direct-to-consumer brands seeking authentic influencer collaborations and data-driven marketing outcomes.

SIMULATE

Series B in 2021
Founded in 2016, SIMULATE produces and distributes plant-based chicken nuggets using texturized pea protein technology. Its mission is to accelerate the transition to sustainable nutrition by offering healthier, organic alternatives to animal-based products.

Grin Technologies

Series A in 2021
Grin Technologies is a Sacramento-based influencer marketing software company that provides the GRIN platform for brands to discover, recruit, and manage relationships with influencers. The platform covers discovery and outreach, relationship management, campaign execution, product seeding, content and rights management, payments, and analytics, offering reporting, tracking, and performance insights. It supports discount codes and affiliate links and helps manage influencer payments and rights across campaigns. Founded in 2014 and headquartered in Sacramento, California, Grin Technologies serves direct-to-consumer brands seeking authentic influencer collaborations and data-driven marketing outcomes.

Skims

Venture Round in 2021
Skims is a brand specializing in underwear, loungewear, and shapewear designed to enhance and complement various body shapes. They offer a wide range of products including bodysuits, shapewear, and underwear in diverse styles and colors to provide women with optimal support and coverage.

NuOrder

Series D in 2021
NuORDER Inc. is an online wholesale platform serving the fashion industry, founded in 2011 and headquartered in West Hollywood, California. The company facilitates commerce between fashion brands and retailers, enabling brands to showcase their products and reach a wider audience while providing retailers with tools to visualize and plan their assortments. NuORDER's platform enhances the buying and selling process through features such as Virtual Showroom technology, merchandising tools, and data integration. With a user base of over 3,000 brands and 500,000 retailers, it has established a global ecosystem that streamlines wholesale operations and drives discovery in the marketplace. Designed for flexibility and scalability, the platform processes over $40 billion in gross merchandise volume, making it a significant player in the B2B e-commerce landscape.

FOXTROT

Series B in 2021
Foxtrot Ventures, Inc., established in 2013 and headquartered in Chicago, Illinois, is a food and beverage delivery company. It operates a mobile application and website, enabling users to shop for a wide range of products, including wine, spirits, groceries, ice cream, and essential household items. Foxtrot also owns and operates physical grocery stores in Chicago and Texas, further expanding its reach. The company delivers orders directly to customers within an hour of purchase.

Westman Atelier

Seed Round in 2020
Westman Atelier is a cosmetics manufacturer focused on creating high-quality makeup products using clean ingredients that prioritize the health of the skin. The company offers a diverse range of items, including foundation sticks, powdered bronzer, and brushes, all formulated to be paraben and sulfate-free. With a commitment to using plant-based actives and advanced scientific formulations, Westman Atelier aims to provide consumers with makeup that not only enhances beauty but also nourishes the skin. The company continuously researches and reassesses its ingredients to ensure they meet the highest standards of integrity and effectiveness, delivering products that promote calm, balanced, and radiantly amplified skin.

Pepper

Seed Round in 2020
Pepper is a digital platform based in New York that streamlines the food supply chain for suppliers and restaurants. It facilitates order placement, real-time communication with suppliers, and invoice tracking, thereby enhancing collaboration between restaurants and their suppliers. The platform enables restaurant operators to manage multiple supplier relationships effectively, resolve order and delivery issues promptly, and gain insights into business performance. Additionally, it allows for the promotion of items or brands to specific customers, simplifying the purchasing process for both restaurants and consumers. By providing these services, Pepper aims to help restaurants and suppliers create more resilient businesses in an ever-evolving food industry.

Bread Beauty Supply

Pre Seed Round in 2020
Bread Beauty Supply specializes in haircare products designed specifically for women with naturally curly or oily hair. Their product range includes hair masks, wash, and oils formulated with clean ingredients to simplify hair care routines.

Goodfair

Seed Round in 2020
Goodfair, Inc. is an online marketplace based in Houston, Texas, specializing in used and thrift clothing. Founded in 2018 by Topper Luciani, the company focuses on recycling pre-loved garments, including hoodies, t-shirts, and sweatshirts, to address the textile waste crisis. Goodfair sources its inventory from charities and landfills, sorting the items in large facilities before offering them at fair prices to consumers. By promoting sustainable fashion, Goodfair aims to make environmentally friendly clothing accessible to a broader audience.

Hawthorne

Venture Round in 2020
Founded in 2015, Hawthorne is a New York-based company specializing in personal care products. It uses data-driven algorithms and smart subscriptions to provide consumers with premium quality, tailored products based on individual body chemistry, skin type, and lifestyle.

FOXTROT

Series A in 2020
Foxtrot Ventures, Inc., established in 2013 and headquartered in Chicago, Illinois, is a food and beverage delivery company. It operates a mobile application and website, enabling users to shop for a wide range of products, including wine, spirits, groceries, ice cream, and essential household items. Foxtrot also owns and operates physical grocery stores in Chicago and Texas, further expanding its reach. The company delivers orders directly to customers within an hour of purchase.

Cann

Seed Round in 2020
Cann specializes in producing low-dose tetrahydrocannabinol (THC) beverages. Their products offer all-natural flavors, made from natural citrus and herbal extracts with a touch of agave nectar. These beverages are vegan, gluten-free, contain no artificial sweeteners or preservatives, and aim to provide consumers with a light, refreshing social buzz while avoiding the typical cannabis taste.

Kosas

Series B in 2020
Kosas is a cosmetics company specializing in makeup products designed to improve bare skin over time. They focus on using botanical ingredients balanced with safe synthetics, aiming to enhance customers' appearance while also caring for their skin.

Fitplan Technologies

Venture Round in 2019
Fitplan Technologies develops a mobile fitness application that provides users with access to fitness personalities and their training methods, along with curated daily workout plans and routines. The platform offers customized fitness programs and personalized meal plans created in collaboration with a growing network of world-class trainers, athletes, and fitness influencers, allowing users to follow structured schedules and track progress. Headquartered in Vancouver, Canada, the company focuses on delivering guidance and inspiration to help individuals maintain health and fitness goals.

Hawthorne

Series A in 2019
Founded in 2015, Hawthorne is a New York-based company specializing in personal care products. It uses data-driven algorithms and smart subscriptions to provide consumers with premium quality, tailored products based on individual body chemistry, skin type, and lifestyle.

Camp

Series A in 2019
Camp is a retail concept designed for children and their parents, providing a unique blend of merchandise and experiential offerings. The company features a rotating selection of toys, kids' clothing, and electronic items, alongside engaging activities such as cooking and craft classes. By integrating play and media throughout its stores, Camp aims to create an enriching environment that enhances the shopping experience. With a commitment to novelty, the company changes its theme every 8 to 12 weeks, ensuring that each visit offers something new and exciting for families. Additionally, Camp operates an online shopping platform that curates product collections, allowing customers to conveniently purchase a variety of goods tailored to their needs.

Chord

Seed Round in 2019
Founded in 2019, Chord provides headless commerce technology and data management solutions tailored for commerce entrepreneurs. Its platform offers scalable tech software, sophisticated data insights, and governance tools to enhance businesses by leveraging first-party data.

HUM Nutrition

Series B in 2019
HUM Nutrition is a Los Angeles-based company that develops, markets, and sells vitamins and supplements focused on skin, hair, nails, and weight management. Founded in 2012, it offers products addressing concerns such as dry skin, anti-aging, blemishes, acne, and cleansing and detoxification, primarily marketed through its online platform. The company emphasizes clean, natural products and positions them as triple-tested for potency and purity, while connecting consumers with nutrition experts to provide profiling and guidance at accessible prices. Through combining product development with expert consultation, HUM Nutrition aims to support customers in improving overall health and well-being.

Mejuri

Series B in 2019
Founded in Toronto, Canada in 2015, Mejuri is a fine jewelry company that offers high-quality, ethically sourced products at affordable prices. It works directly with top jewelers to create exclusive designs and delivers new collections weekly through its direct-to-consumer e-commerce platform.

Clare

Convertible Note in 2019
Clare is a direct‑to‑consumer paint marketplace that offers eco‑conscious paint in designer‑curated colors, hassle‑free color sampling, and paint supplies delivered straight to homeowners’ doors. The platform enables customers to test colors and avoid trips to hardware stores, providing primers, ceiling paints, paint kits, roller frames, poles, roller covers, brushes, trays, and related supplies. Founded in 2017 and headquartered in New York, the company aims to reinvent the paint shopping experience by making home painting more accessible and inspiring.

Smalls

Funding Round in 2019
Smalls is a direct-to-consumer cat food company that produces human-grade, fresh meals for cats delivered to customers. Its products are prepared with fresh meat and a small amount of green vegetables, gently cooked to lock in nutrients and moisture, and offered in customized kits tailored to a cat's nutritional needs. Founded in 2017 by Matt Michaelson and Calvin Hughes and based in New York, Smalls focuses on convenient, high-quality meals designed for cats.

Good American

Venture Round in 2019
Good American is a women’s fashion brand that designs and manufactures a range of apparel, including jeans, bodysuits, sweats, activewear, dresses, and plus-size styles. The company focuses on denim and fit-driven products, offering compression, pull-on, light, and weightless denim among its lineup. Founded in 2016 and based in Los Angeles, it operates an online shopping platform and sells directly to consumers, presenting a versatile collection intended to accommodate diverse body types.

Skims

Seed Round in 2019
Skims is a brand specializing in underwear, loungewear, and shapewear designed to enhance and complement various body shapes. They offer a wide range of products including bodysuits, shapewear, and underwear in diverse styles and colors to provide women with optimal support and coverage.

Nécessaire

Venture Round in 2018
Nécessaire Inc. is a company based in Culver City, California, that specializes in the manufacture and sale of body and sexual care products. Founded in 2017, Nécessaire focuses on providing high-quality skincare solutions that prioritize clean, effective ingredients. Its product range includes body deodorants, lotions, serums, washes, exfoliators, treatment sets, and sex gels, all designed to promote skin health and personal wellness. The company emphasizes the importance of body care and believes that these products should be integral to personal grooming rather than an afterthought. By utilizing plant-based surfactants and avoiding harsh chemicals, Nécessaire is committed to formulating safe and natural body-care products, reinforcing the notion that self-care is an essential part of personal care. The company's offerings are primarily available for purchase online.

Clare

Seed Round in 2018
Clare is a direct‑to‑consumer paint marketplace that offers eco‑conscious paint in designer‑curated colors, hassle‑free color sampling, and paint supplies delivered straight to homeowners’ doors. The platform enables customers to test colors and avoid trips to hardware stores, providing primers, ceiling paints, paint kits, roller frames, poles, roller covers, brushes, trays, and related supplies. Founded in 2017 and headquartered in New York, the company aims to reinvent the paint shopping experience by making home painting more accessible and inspiring.

Masse

Seed Round in 2018
Masse is a mobile application designed to facilitate product discovery through trusted recommendations from friends. The platform allows users to ask for and share product suggestions, particularly in categories such as fashion and electronics. By leveraging community insights, Masse aims to enhance the online shopping experience, providing users with confidence in their purchasing decisions. The app focuses on creating a network of trusted recommendations, thereby helping users discover new products that align with their preferences and needs.

Fitplan Technologies

Venture Round in 2018
Fitplan Technologies develops a mobile fitness application that provides users with access to fitness personalities and their training methods, along with curated daily workout plans and routines. The platform offers customized fitness programs and personalized meal plans created in collaboration with a growing network of world-class trainers, athletes, and fitness influencers, allowing users to follow structured schedules and track progress. Headquartered in Vancouver, Canada, the company focuses on delivering guidance and inspiration to help individuals maintain health and fitness goals.

Glossier

Series C in 2018
Founded in 2010, Glossier is a direct-to-consumer beauty company that manufactures and sells skincare, makeup, body care, and fragrance products. It operates primarily online, with a physical showroom in New York City, serving customers in the United States, Canada, Sweden, and the UK.

Universal Standard

Series A in 2018
Universal Standard Inc. is a New York-based womenswear brand that manufactures and sells a diverse range of clothing and accessories for women, focusing on sizes 00 to 40. Founded in 2015, the company is recognized for its commitment to inclusivity, offering every style in every size. Its product categories include athleisure, blazers, denim, dresses, loungewear, outerwear, pants, leggings, skirts, suiting, sweaters, sweatshirts, tees, and tops. Universal Standard is distinguished by its engineered fit and premium fabrics, aiming to break fashion stereotypes and provide stylish options for all body shapes. The brand sells its offerings through both physical stores and an online platform, catering to a broad audience seeking elevated essentials in women's fashion.

Reformation

Series B in 2017
Reformation is a Los Angeles-based fashion company that specializes in designing and manufacturing limited-edition clothing collections. By operating its own factory in downtown Los Angeles, Reformation can quickly release designs that align with current fashion trends. The company bypasses traditional retail channels by selling directly through its boutiques and online store, which allows for better cost control and savings for customers. Reformation emphasizes sustainability by utilizing eco-friendly materials, such as vintage garments, deadstock, and sustainable fabrics, in its collections. The brand is committed to reducing the environmental impact typically associated with the fashion industry while promoting stylish and responsible clothing choices.

Keeps

Seed Round in 2017
2 out of 3 men will start to lose their hair by the age of 35 - but the earlier you take action, the more hair you keep. Keeps is a full-service healthcare company focused exclusively on helping men keep their hair. From expert diagnosis to affordable treatment, patient support to education, Keeps provides a regimen specific to each customer's condition through a seamless digital experience, allowing men to manage hair loss from start to finish. Keeps’ licensed physicians review each customer's information in order to identify and prescribe a unique treatment plan of FDA-approved products, and we sell them at half the price customers would pay at their local pharmacy. With Keeps, customers receive exactly what they need, and nothing they don’t. Keeps is the first brand from Thirty Madison, which is rebuilding the healthcare experience for the modern consumer.

Thirty Madison

Seed Round in 2017
Thirty Madison, Inc. is a digital health company based in Astoria, New York, that focuses on providing specialized healthcare solutions for patients with chronic conditions. Founded in 2016, the company operates several condition-specific brands, including Keeps, which offers a subscription-based service for men’s hair loss prevention; Cove, which provides online consultations and prescriptions for migraine treatment; Picnic, targeting allergies; Facet for skin conditions; and NURX for sexual health. Each brand is designed to address the unique needs of its community, offering personalized treatments and support. Thirty Madison emphasizes a human-centered approach, empowering individuals with accessible and effective healthcare solutions tailored to their ongoing conditions.

HUM Nutrition

Series A in 2017
HUM Nutrition is a Los Angeles-based company that develops, markets, and sells vitamins and supplements focused on skin, hair, nails, and weight management. Founded in 2012, it offers products addressing concerns such as dry skin, anti-aging, blemishes, acne, and cleansing and detoxification, primarily marketed through its online platform. The company emphasizes clean, natural products and positions them as triple-tested for potency and purity, while connecting consumers with nutrition experts to provide profiling and guidance at accessible prices. Through combining product development with expert consultation, HUM Nutrition aims to support customers in improving overall health and well-being.

Heist Studios

Seed Round in 2017
Heist Studios Limited is a London-based company that specializes in manufacturing tights for women. Founded in 2015, the brand aims to redefine bodywear by innovating the traditional tight. Heist Studios operates primarily through online sales, rapidly gaining popularity and achieving significant sales milestones, including over 100,000 pairs sold within its first year of operation. The company has experienced substantial growth, with a monthly increase of 25% in sales. It has garnered notable recognition in the fashion industry, with endorsements from prominent publications such as Vogue and STYLE magazine, which praised its quality and innovation in the luxury tights market.

Daily Harvest

Series A in 2017
Daily Harvest is a consumer food company that operates a subscription-based platform delivering healthy frozen foods. Its offerings include smoothies, soups, bowls, lattes, breakfasts, and bites developed by nutritionists. Products are sold online. The company emphasizes direct-to-farmer relationships and a technology-driven supply chain to speed product delivery and personalize options for subscribers. Daily Harvest was founded in 2014 and is based in New York. Through its data-driven approach, it aims to provide convenient, preportioned meals without cooking.

Appear Here

Series B in 2017
Appear Here Limited, established in 2012, operates an online marketplace that connects businesses seeking temporary retail spaces with property owners having vacant units. Based in London with a New York office, the company has facilitated over 10,000 pop-up shops across the UK, US, and France through its platform. Appear Here has raised $21.4 million in VC funding from investors backing notable companies like Spotify and Pinterest.

Dirty Lemon

Series A in 2017
Dirty Lemon Beverages, LLC, founded in 2015 and based in New York, produces and sells detoxifying beverages aimed at fitness-focused consumers. The company specializes in ready-to-drink juices that are designed to absorb toxins and impurities while providing hydration. Notably, Dirty Lemon is recognized as the first consumer brand to offer its products exclusively through text message, reflecting an innovative approach to retail.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.