Imaginary Ventures is a venture capital firm founded in 2017 by Natalie Massenet and Nick Brown, based in New York, New York. The firm focuses on early-stage investment opportunities at the intersection of retail and technology, primarily in the e-commerce sector. It targets companies within various industries, including retail, fashion, lifestyle, beauty, food and beverages, and marketplaces, across Europe and the United States. Notable investments by Imaginary Ventures include brands such as Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, and Universal Standard.
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.
Hook
Seed Round in 2025
Hook operates as a music expression platform that harnesses the power of AI.
Goose
Seed Round in 2025
Goose is a developer of a pet booking and management platform that simplifies the process for pet owners to find and book services for their pets. The platform offers a comprehensive range of services, including daycare, boarding, grooming, and walking, allowing users to compare prices and reviews from various providers. With its user-friendly interface, customers can easily book appointments with just a few clicks. Additionally, the platform provides pet sitters with an efficient way to manage their services, enhancing the overall experience for both pet owners and service providers.
[cafeteria]
Seed Round in 2024
[cafeteria] allows individuals to influence businesses, get paid for opinions, and develop professional talents.
Lucky Energy
Series A in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.
Pepper
Series B in 2024
Pepper is a digital platform based in New York that streamlines the food supply chain for suppliers and restaurants. It facilitates order placement, real-time communication with suppliers, and invoice tracking, thereby enhancing collaboration between restaurants and their suppliers. The platform enables restaurant operators to manage multiple supplier relationships effectively, resolve order and delivery issues promptly, and gain insights into business performance. Additionally, it allows for the promotion of items or brands to specific customers, simplifying the purchasing process for both restaurants and consumers. By providing these services, Pepper aims to help restaurants and suppliers create more resilient businesses in an ever-evolving food industry.
Lucky Energy
Seed Round in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.
Hook
Seed Round in 2024
Hook operates as a music expression platform that harnesses the power of AI.
10Beauty
Series A in 2024
10Beauty, based in Burlington, MA, is an innovative company focused on transforming the beauty services industry by utilizing robotics and automation. It aims to redefine how individuals interact with beauty technology, specifically through the development of home manicure machines. The company has successfully created the world's first full manicure machine and has pre-sold over $13 million in annual subscriptions for its manicure pods to initial launch partners. With a strong and diverse team of 30 professionals, 10Beauty boasts extensive experience in product development, having collectively launched over 75 new products. This approach positions 10Beauty as a leader in making beauty services more accessible from the comfort of home.
Lucky Energy
Seed Round in 2023
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.
GlossGenius
Series C in 2023
GlossGenius, Inc. is a New York-based company founded in 2015 that provides a suite of online tools tailored for beauty professionals. Its software automates appointment management by allowing users to accept bookings and payments, send automatic reminders to clients, and track client history. Additionally, it helps users organize their schedules and offers analytics to enhance business operations. With features for showcasing portfolios and creating email templates, GlossGenius enables beauty professionals and freelancers to effectively manage their businesses and improve client engagement through streamlined processes and marketing automation.
SKIMS
Series C in 2023
SKIMS is a brand focused on creating innovative underwear, loungewear, and shapewear designed to enhance body shape. The company manufactures and retails a diverse array of products, including bodysuits, shapewear, and various styles of underwear. SKIMS offers a broad selection of colors and sizes to cater to different body types, ensuring that women receive both the support and coverage they need. By prioritizing inclusivity and functionality, SKIMS aims to address the diverse needs of its customers in the intimate apparel market.
Lone Palm Labs
Seed Round in 2023
Lone Palm Labs is a consumer technology company focused on social applications for friends and family. Lone Palm Labs currently building a pre-release product called Retro, a friends-only photo journal for moments big and small.
Half Magic
Venture Round in 2023
Half Magic is a makeup line created by Donni Davy, specializing in vegan and cruelty-free cosmetics. The brand offers a diverse range of products, including eye paint, lip liner, lip cream, hair pins, eyeliner brushes, and adornment tweezers, catering to both bold and minimalistic makeup preferences. By selling through an online platform, Half Magic aims to enhance users' creativity in makeup application while promoting environmental sustainability. The brand is committed to providing transformative beauty solutions that align with ethical standards.
Cerebelly
Series A in 2023
Cerebelly Inc. specializes in producing and delivering organic baby food designed to support healthy brain development in infants. The company offers a variety of farm-fresh, veggie-first flavors that are science-backed and tailored to meet the nutritional needs of growing children. Through a subscription model, parents can access a tracking platform that allows them to monitor their child's milestones and nutritional intake. Every two weeks, they receive a curated box of Cerebelly pouches that align with their baby's developmental stage. Founded in 2017 and based in Los Gatos, California, Cerebelly was previously known as Brainy Baby Food, Inc. before rebranding in February 2018.
MiLa
Venture Round in 2023
MiLa is a food company that offers Chinese street foods to consumers. To them, it is so much more than just food - it’s about sharing honest representation of their experiences as multicultural individuals and showing their friends, family, and the Asian American diaspora that there is a definitive place in U.S. food culture for people who look and eat like them. The company was founded in 2018 and is based in Bellevue, Washington.
Chord
Series A in 2023
Chord is a New York-based company founded in 2019 that specializes in commerce-as-a-service software designed to empower businesses in the commerce sector. The company provides technology and data products that enable direct-to-consumer brands to create customized digital experiences and gain valuable insights through first-party customer data. Chord's offerings include scalable headless commerce technology that allows businesses to transition seamlessly to modern commerce solutions. By focusing on enhancing the capabilities of commerce entrepreneurs, Chord aims to facilitate deeper and richer customer interactions while providing cost-effective solutions for businesses looking to innovate in the digital marketplace.
Safely
Seed Round in 2023
Safely produces a range of plant-based cleaning products designed for consumer use, focusing on removing harsh chemicals from household environments. The company's offerings include essential items such as hand sanitizers, glass cleaners, and laundry detergents, all available in refillable bottles. These products are formulated to be gentle on hands and safe for various surfaces, as they are free from parabens, harsh chemicals, artificial stabilizers, and dyes. Safely aims to provide effective cleaning solutions that prioritize safety and environmental responsibility.
Goose
Seed Round in 2023
Goose is a developer of a pet booking and management platform that simplifies the process for pet owners to find and book services for their pets. The platform offers a comprehensive range of services, including daycare, boarding, grooming, and walking, allowing users to compare prices and reviews from various providers. With its user-friendly interface, customers can easily book appointments with just a few clicks. Additionally, the platform provides pet sitters with an efficient way to manage their services, enhancing the overall experience for both pet owners and service providers.
MiLa
Series A in 2022
MiLa is a food company that offers Chinese street foods to consumers. To them, it is so much more than just food - it’s about sharing honest representation of their experiences as multicultural individuals and showing their friends, family, and the Asian American diaspora that there is a definitive place in U.S. food culture for people who look and eat like them. The company was founded in 2018 and is based in Bellevue, Washington.
GlossGenius
Series B in 2022
GlossGenius, Inc. is a New York-based company founded in 2015 that provides a suite of online tools tailored for beauty professionals. Its software automates appointment management by allowing users to accept bookings and payments, send automatic reminders to clients, and track client history. Additionally, it helps users organize their schedules and offers analytics to enhance business operations. With features for showcasing portfolios and creating email templates, GlossGenius enables beauty professionals and freelancers to effectively manage their businesses and improve client engagement through streamlined processes and marketing automation.
Ever/Body
Series C in 2022
Ever/Body is a New York-based provider of dermatology and cosmetic treatments, focusing on demystifying the field of cosmetic dermatology. The company offers a range of services, including injectable treatments, high-tech facials, and non-surgical body treatments. These medically-tested procedures are designed to deliver optimal results, such as reducing wrinkles and enhancing overall appearance, allowing clients to achieve a more youthful and rejuvenated look. By prioritizing client preferences, Ever/Body aims to make beauty and cosmetic care accessible and effective.
Amicole
Pre Seed Round in 2022
Amicole is a cosmetics manufacturer that aims to provide customers with a wide range of skin care and formula items.
DUOS
Series A in 2022
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.
Black Crow AI
Series A in 2022
Black Crow AI is a developer of a business analytics platform that provides real-time machine learning predictions, enabling companies of all sizes to enhance their operational efficiency. The platform generates custom predictions based solely on first-party data, delivering insights before each page loads. This capability allows businesses to make informed decisions swiftly, improving customer acquisition scale and efficiency by 25-50%. By focusing on real-time analytics, Black Crow AI empowers organizations to optimize various aspects of their operations, from technology development to customer acquisition strategies.
Sundays for Dogs
Series A in 2022
Sundays for Dogs, Inc. is a New York-based company that specializes in the manufacture and online retail of dog foods. Founded in 2017 by Tory Waxman and Michael Waxman, the company utilizes a unique air-drying method to produce its products. This technique gently dehydrates the food at low temperatures, ensuring that nutrients and flavors are preserved while effectively eliminating harmful germs. By focusing on high-quality ingredients and innovative production methods, Sundays for Dogs aims to provide pet owners with nutritious and flavorful options for their dogs.
Cann
Series A in 2022
Cann is a producer of low-dose tetrahydrocannabinol (THC) infused beverages designed to provide all-natural flavor options. The company focuses on creating vegan and gluten-free drinks that contain no artificial sweeteners, flavors, or preservatives. Cann's beverages are crafted with natural citrus and herbal flavors, incorporating a touch of agave nectar to offer a light and refreshing alternative for consumers seeking a social buzz. These micro-dosed non-alcoholic drinks deliver a strength comparable to that of a beer, promoting a new way for individuals to experience cannabis while prioritizing health and wellness.
EON
Series A in 2022
Eon is a technology company that specializes in transforming physical products into interactive and intelligent assets through its advanced cloud platform. Focusing on the fashion retail sector, Eon is recognized as a leading Internet of Things platform that digitizes billions of items, enhancing visibility and connectivity throughout the product lifecycle. The platform provides brands with unique item-level digital identities, enabling them to engage with customers and generate real-time data. Eon's mission is to facilitate a circular economy in commerce, collaborating with industry leaders such as H&M, Target, and Microsoft to implement its CircularID™ Protocol. This protocol creates a shared language for Connected Products, allowing for unprecedented data exchange across the circular value chain. By doing so, Eon supports brands and retailers in developing and scaling sustainable business models.
SKIMS
Series B in 2022
SKIMS is a brand focused on creating innovative underwear, loungewear, and shapewear designed to enhance body shape. The company manufactures and retails a diverse array of products, including bodysuits, shapewear, and various styles of underwear. SKIMS offers a broad selection of colors and sizes to cater to different body types, ensuring that women receive both the support and coverage they need. By prioritizing inclusivity and functionality, SKIMS aims to address the diverse needs of its customers in the intimate apparel market.
FOXTROT
Series C in 2022
FOXTROT is a grocery store operator that specializes in offering a curated selection of products, including wine, spirits, groceries, snacks, ice cream, and various lifestyle items. Founded in 2013 in Chicago, Illinois, FOXTROT has expanded its presence to Texas and provides customers with the convenience of shopping through its website and mobile application. Orders are delivered to customers' doorsteps in under an hour, enhancing the shopping experience with a focus on everyday essentials. The company was co-founded by Mike LaVitola, Brian Jaffee, and Taylor Bloom.
Shiftsmart
Series B in 2021
Shiftsmart, Inc. operates a labor-management marketplace that connects part-time workers with available shifts across various industries. Founded in 2015 and headquartered in Addison, Texas, the company provides a platform for workers to discover and apply for on-demand jobs, while enabling businesses to access a flexible workforce. Companies can fill peak demand periods by posting shifts and can also utilize the platform for onboarding, training, performance management, and analytics. By fostering a mutually beneficial ecosystem, Shiftsmart enhances opportunities for workers through better pay and increased hours, while assisting organizations in managing their labor needs effectively.
Pepper Pantry
Series A in 2021
Pepper Pantry shelves online with essential groceries and kitchen staples from struggling neighborhood food suppliers during COVID-19.
Pepper
Series A in 2021
Pepper is a digital platform based in New York that streamlines the food supply chain for suppliers and restaurants. It facilitates order placement, real-time communication with suppliers, and invoice tracking, thereby enhancing collaboration between restaurants and their suppliers. The platform enables restaurant operators to manage multiple supplier relationships effectively, resolve order and delivery issues promptly, and gain insights into business performance. Additionally, it allows for the promotion of items or brands to specific customers, simplifying the purchasing process for both restaurants and consumers. By providing these services, Pepper aims to help restaurants and suppliers create more resilient businesses in an ever-evolving food industry.
Builder.io
Venture Round in 2021
Builder.io, Inc. is a San Francisco-based company that specializes in a visual coding platform aimed at optimizing site and application content. Founded in 2017, Builder.io offers a headless content management system (CMS) that features a drag-and-drop visual editor, allowing users to create and enhance digital experiences efficiently. The platform integrates an AI-powered design-to-code tool and a comprehensive visual editor, facilitating a streamlined workflow for digital teams. It caters to those developing composable commerce experiences, modern marketing sites, and multi-brand digital interfaces. By improving content development processes, Builder.io enables business users and developers to bypass traditional development cycles, thereby enhancing visuals and enabling effective measurement of conversions and user engagement.
Grin
Series B in 2021
Grin is a marketing software company based in Sacramento, California, established in 2014 by Brandon Brown, Brian Mechem, and Ryan Brown. The company specializes in influencer marketing, providing direct-to-consumer brands with a platform to build and manage authentic relationships with content creators. Grin's software offers a comprehensive suite of tools that facilitate the discovery of influencers, relationship management, campaign execution, and performance measurement. Key features include product seeding, discount codes, affiliate links, content and rights management, sales tracking, and in-depth analytics services. By streamlining logistics, record-keeping, and payment processes for influencer marketing, Grin enables brands to optimize their marketing strategies and enhance brand awareness and sales.
SIMULATE
Series B in 2021
SIMULATE, INC. is a biotechnology company based in New York, founded in 2016, that specializes in producing and distributing plant-based chicken nuggets. Utilizing advanced texturized pea protein technology, SIMULATE aims to create nuggets that are tender, juicy, and healthier than their animal-based counterparts. The products are designed to be cholesterol-free, high in protein, and low in calories, catering to consumers seeking tasty and nutritious alternatives. The company also offers home delivery services for its vegan chicken nuggets, aligning with its mission to promote sustainable nutrition and contribute to a shift towards more environmentally friendly food options. Formerly known as Nuggs Labs, SIMULATE rebranded in June 2020 to reflect its broader focus on innovation in the food industry.
Grin
Series A in 2021
Grin is a marketing software company based in Sacramento, California, established in 2014 by Brandon Brown, Brian Mechem, and Ryan Brown. The company specializes in influencer marketing, providing direct-to-consumer brands with a platform to build and manage authentic relationships with content creators. Grin's software offers a comprehensive suite of tools that facilitate the discovery of influencers, relationship management, campaign execution, and performance measurement. Key features include product seeding, discount codes, affiliate links, content and rights management, sales tracking, and in-depth analytics services. By streamlining logistics, record-keeping, and payment processes for influencer marketing, Grin enables brands to optimize their marketing strategies and enhance brand awareness and sales.
SKIMS
Venture Round in 2021
SKIMS is a brand focused on creating innovative underwear, loungewear, and shapewear designed to enhance body shape. The company manufactures and retails a diverse array of products, including bodysuits, shapewear, and various styles of underwear. SKIMS offers a broad selection of colors and sizes to cater to different body types, ensuring that women receive both the support and coverage they need. By prioritizing inclusivity and functionality, SKIMS aims to address the diverse needs of its customers in the intimate apparel market.
NuOrder
Series D in 2021
NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.
FOXTROT
Series B in 2021
FOXTROT is a grocery store operator that specializes in offering a curated selection of products, including wine, spirits, groceries, snacks, ice cream, and various lifestyle items. Founded in 2013 in Chicago, Illinois, FOXTROT has expanded its presence to Texas and provides customers with the convenience of shopping through its website and mobile application. Orders are delivered to customers' doorsteps in under an hour, enhancing the shopping experience with a focus on everyday essentials. The company was co-founded by Mike LaVitola, Brian Jaffee, and Taylor Bloom.
Westman Atelier
Seed Round in 2020
Westman Atelier is a cosmetics manufacturer dedicated to creating skin-nourishing makeup products that are free from parabens and sulfates. The company specializes in formulating a diverse range of items, including foundation sticks, powdered bronzer, and brushes, all designed to enhance the skin's natural beauty. By focusing on clean ingredients and innovative formulations, Westman Atelier aims to offer makeup that delivers perfect shades and buttery textures that seamlessly melt into the skin. They emphasize the importance of continuous research and reassessment of their ingredients, ensuring their products align with the latest scientific insights and consumer needs.
Pepper
Seed Round in 2020
Pepper is a digital platform based in New York that streamlines the food supply chain for suppliers and restaurants. It facilitates order placement, real-time communication with suppliers, and invoice tracking, thereby enhancing collaboration between restaurants and their suppliers. The platform enables restaurant operators to manage multiple supplier relationships effectively, resolve order and delivery issues promptly, and gain insights into business performance. Additionally, it allows for the promotion of items or brands to specific customers, simplifying the purchasing process for both restaurants and consumers. By providing these services, Pepper aims to help restaurants and suppliers create more resilient businesses in an ever-evolving food industry.
Bread Beauty Supply
Pre Seed Round in 2020
Bread Beauty Supply is a company focused on creating hair care products specifically designed for women with naturally curly and oily hair. The brand offers a range of essentials, including hair masks, washes, and oils, formulated with clean ingredients. By simplifying hair care routines, Bread Beauty Supply aims to reduce the time spent on wash days, allowing customers to focus on other activities. The company emphasizes providing healthy alternatives that cater to the unique needs of its target audience.
Goodfair
Seed Round in 2020
Goodfair, Inc. is an online marketplace based in Houston, Texas, specializing in used and thrift clothing. Founded in 2018 by Topper Luciani, the company focuses on recycling pre-loved goods to address the textile waste crisis while promoting sustainable fashion. Goodfair offers a variety of products, including hoodies, t-shirts, shirts, and sweatshirts, which are sourced from charities and landfills. These items are sorted in large facilities and made available at fair and affordable prices, making environmentally friendly clothing accessible to a broader audience.
Hawthorne
Venture Round in 2020
Hawthorne Lab Inc. is a New York-based company that specializes in manufacturing personal care products for men, focusing on colognes and other bathroom essentials. Established in 2015, the company utilizes data-driven algorithms and premium quality ingredients to create tailored products that cater to individual preferences and needs. By employing a quick survey, Hawthorne's platform identifies the most suitable items based on users' body chemistry, skin type, and lifestyle. This personalized approach is complemented by a smart subscription model, allowing consumers to conveniently receive their selected products as needed.
FOXTROT
Series A in 2020
FOXTROT is a grocery store operator that specializes in offering a curated selection of products, including wine, spirits, groceries, snacks, ice cream, and various lifestyle items. Founded in 2013 in Chicago, Illinois, FOXTROT has expanded its presence to Texas and provides customers with the convenience of shopping through its website and mobile application. Orders are delivered to customers' doorsteps in under an hour, enhancing the shopping experience with a focus on everyday essentials. The company was co-founded by Mike LaVitola, Brian Jaffee, and Taylor Bloom.
Cann
Seed Round in 2020
Cann is a producer of low-dose tetrahydrocannabinol (THC) infused beverages designed to provide all-natural flavor options. The company focuses on creating vegan and gluten-free drinks that contain no artificial sweeteners, flavors, or preservatives. Cann's beverages are crafted with natural citrus and herbal flavors, incorporating a touch of agave nectar to offer a light and refreshing alternative for consumers seeking a social buzz. These micro-dosed non-alcoholic drinks deliver a strength comparable to that of a beer, promoting a new way for individuals to experience cannabis while prioritizing health and wellness.
Kosas
Series B in 2020
Kosas is a color cosmetics company that specializes in creating makeup products designed for skincare enthusiasts. The brand focuses on using botanical ingredients balanced with safe synthetics to provide cosmetics that not only enhance beauty but also offer real skincare benefits. Kosas emphasizes the importance of protecting the skin from environmental damage and is committed to formulating products with integrity. The company aims to create a beautiful and enjoyable beauty experience for its customers while embracing the essence of femininity.
Fitplan
Venture Round in 2019
Fitplan is a fitness application that collaborates with renowned fitness icons, athletes, and professional trainers to develop customized training programs and meal plans. The platform provides users with access to exclusive fitness content designed to help individuals maintain their health and fitness goals. By featuring personalized workout schedules and nutritional guidance from top fitness influencers and experts, Fitplan aims to support both casual users and dedicated fitness enthusiasts in their pursuit of improved well-being. Through its user-friendly application, Fitplan emphasizes tailored fitness solutions to enhance the overall fitness experience.
Hawthorne
Series A in 2019
Hawthorne Lab Inc. is a New York-based company that specializes in manufacturing personal care products for men, focusing on colognes and other bathroom essentials. Established in 2015, the company utilizes data-driven algorithms and premium quality ingredients to create tailored products that cater to individual preferences and needs. By employing a quick survey, Hawthorne's platform identifies the most suitable items based on users' body chemistry, skin type, and lifestyle. This personalized approach is complemented by a smart subscription model, allowing consumers to conveniently receive their selected products as needed.
Camp
Series A in 2019
Camp is a unique retail concept designed for children and their parents, blending merchandise with engaging experiences. The business offers a rotating selection of toys, children's clothing, and electronic items, alongside activities such as cooking and craft classes. This innovative approach allows families to enjoy a fresh experience with each visit, as Camp changes its theme every 8 to 12 weeks. By combining play, shopping, and media, Camp aims to create an enriching environment that appeals to both kids and adults, making each trip an opportunity for discovery and enjoyment.
Chord
Seed Round in 2019
Chord is a New York-based company founded in 2019 that specializes in commerce-as-a-service software designed to empower businesses in the commerce sector. The company provides technology and data products that enable direct-to-consumer brands to create customized digital experiences and gain valuable insights through first-party customer data. Chord's offerings include scalable headless commerce technology that allows businesses to transition seamlessly to modern commerce solutions. By focusing on enhancing the capabilities of commerce entrepreneurs, Chord aims to facilitate deeper and richer customer interactions while providing cost-effective solutions for businesses looking to innovate in the digital marketplace.
HUM Nutrition
Series B in 2019
HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.
Mejuri
Series B in 2019
Mejuri Inc. is a Canadian company that specializes in the manufacture and sale of fine jewelry, including rings, necklaces, earrings, bracelets, and engagement pieces. Founded in 2015 and headquartered in Toronto, Mejuri operates showrooms in New York, Toronto, and Chicago, while also offering its products through a direct-to-consumer e-commerce platform. This model allows Mejuri to provide quality handcrafted jewelry at accessible prices by eliminating middlemen and maintaining a fast supply chain that introduces new designs weekly. Committed to exceptional craftsmanship and ethical practices, Mejuri aims to empower women to incorporate luxury into their everyday lives. The company serves customers not only in Canada and the United States but also internationally.
Clare
Convertible Note in 2019
Clare, Inc. is a New York-based company that specializes in providing paints and related supplies through a direct-to-consumer marketplace. Established in 2017, Clare offers a comprehensive range of products, including eco-friendly paints, primers, paint kits, roller frames, brushes, and painter’s tools. The company aims to simplify the home painting experience by offering designer-curated colors and convenient color sampling options, allowing homeowners to test colors easily from home. Clare's innovative approach to the paint shopping experience focuses on making it more efficient and inspiring, thus helping customers create beautiful living spaces.
Smalls
Funding Round in 2019
Smalls is a direct-to-consumer pet food company that specializes in producing human-grade and fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company is headquartered in New York, New York. Smalls offers a range of cat food options, including chicken, beef, freeze-dried chicken, and turkey and duck, all prepared with high-quality ingredients. The food is made from fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Additionally, Smalls provides customized meal kits tailored to meet the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.
Good American
Venture Round in 2019
Good American, LLC is a women's fashion brand established in 2016 and headquartered in Los Angeles, California. The company specializes in designing and manufacturing a diverse range of apparel, including jeans, bodysuits, sweatshirts, activewear, and dresses, as well as other clothing items such as jumpsuits, tees, tanks, sweaters, pants, shorts, skirts, and intimates. Good American is known for its inclusive sizing, offering options in plus sizes to cater to a broader audience. The brand emphasizes innovation in denim, featuring products like compression denim and various washes. It operates an online shopping platform that provides women with a convenient way to find clothing that fits their individual styles and preferences.
SKIMS
Seed Round in 2019
SKIMS is a brand focused on creating innovative underwear, loungewear, and shapewear designed to enhance body shape. The company manufactures and retails a diverse array of products, including bodysuits, shapewear, and various styles of underwear. SKIMS offers a broad selection of colors and sizes to cater to different body types, ensuring that women receive both the support and coverage they need. By prioritizing inclusivity and functionality, SKIMS aims to address the diverse needs of its customers in the intimate apparel market.
Nécessaire
Venture Round in 2018
Nécessaire Inc. is a manufacturer based in Culver City, California, specializing in body and sex care products. Established in 2017, the company offers a range of items including body deodorants, lotions, serums, washes, exfoliators, and treatment sets, alongside sex gels. Nécessaire emphasizes the importance of clean and effective ingredients, utilizing plant-based surfactants in its formulations to ensure safety and compatibility for skin health. The company operates primarily through online sales, aiming to elevate personal care into a holistic self-care experience rather than an afterthought.
Clare
Seed Round in 2018
Clare, Inc. is a New York-based company that specializes in providing paints and related supplies through a direct-to-consumer marketplace. Established in 2017, Clare offers a comprehensive range of products, including eco-friendly paints, primers, paint kits, roller frames, brushes, and painter’s tools. The company aims to simplify the home painting experience by offering designer-curated colors and convenient color sampling options, allowing homeowners to test colors easily from home. Clare's innovative approach to the paint shopping experience focuses on making it more efficient and inspiring, thus helping customers create beautiful living spaces.
Masse
Seed Round in 2018
Masse is a mobile application designed to facilitate product discovery through recommendations from trusted friends. The platform enables users to ask for and share product suggestions, focusing on categories such as fashion and electronics. By leveraging the insights of a user's social network, Masse aims to enhance the online shopping experience, providing users with reliable recommendations that help assure their purchasing decisions.
Fitplan
Venture Round in 2018
Fitplan is a fitness application that collaborates with renowned fitness icons, athletes, and professional trainers to develop customized training programs and meal plans. The platform provides users with access to exclusive fitness content designed to help individuals maintain their health and fitness goals. By featuring personalized workout schedules and nutritional guidance from top fitness influencers and experts, Fitplan aims to support both casual users and dedicated fitness enthusiasts in their pursuit of improved well-being. Through its user-friendly application, Fitplan emphasizes tailored fitness solutions to enhance the overall fitness experience.
Glossier
Series C in 2018
Glossier, Inc. is a direct-to-consumer beauty company that specializes in the manufacturing and sale of skincare, makeup, body, and fragrance products. Founded in 2010 and based in New York, the company emphasizes a unique shopping experience that combines content and community engagement. Glossier offers a diverse range of beauty products inspired by everyday women, including skincare lotions, body lotions, and foundation kits. The company operates an online platform that features beauty-related content such as interviews with models and makeup artists, as well as advice on various beauty topics. Glossier's products are available for purchase in the United States, Canada, Sweden, and the United Kingdom, and they also maintain a showroom in New York City.
Universal Standard
Series A in 2018
Universal Standard Inc. is a New York-based womenswear brand that specializes in manufacturing and selling clothing and accessories for women in sizes 00 to 40. Founded in 2015, the company aims to break fashion stereotypes by offering every style in every size, ensuring inclusivity in its product range. Its offerings include a variety of categories such as athleisure, blazers, denim, dresses, loungewear, outerwear, pants, skirts, and tops. Universal Standard is recognized for its engineered fit and the use of premium fabrics. The brand sells its products through physical stores and an online platform, allowing customers to access a diverse selection of elevated essentials tailored for all body types.
Reformation
Series B in 2017
Reformation is a designer and manufacturer of limited-edition clothing collections based in downtown Los Angeles. The company focuses on sustainability by using eco-friendly fabrics, deadstock materials, and repurposed vintage garments, significantly reducing the environmental impact associated with conventional fashion. By producing styles in-house, Reformation can quickly respond to fashion trends and release new designs within weeks. The company sells directly to consumers through its boutiques and online store, allowing it to control costs and offer competitive pricing. Reformation aims to lead and inspire a sustainable approach to fashion, promoting environmentally friendly clothing habits while delivering stylish options to customers.
Keeps
Seed Round in 2017
2 out of 3 men will start to lose their hair by the age of 35 - but the earlier you take action, the more hair you keep. Keeps is a full-service healthcare company focused exclusively on helping men keep their hair. From expert diagnosis to affordable treatment, patient support to education, Keeps provides a regimen specific to each customer's condition through a seamless digital experience, allowing men to manage hair loss from start to finish. Keeps’ licensed physicians review each customer's information in order to identify and prescribe a unique treatment plan of FDA-approved products, and we sell them at half the price customers would pay at their local pharmacy. With Keeps, customers receive exactly what they need, and nothing they don’t. Keeps is the first brand from Thirty Madison, which is rebuilding the healthcare experience for the modern consumer.
Thirty Madison
Seed Round in 2017
Thirty Madison, Inc. is a digital health company based in Astoria, New York, that focuses on providing specialized healthcare solutions for patients with chronic conditions. Founded in 2016, the company operates several condition-specific brands, including Keeps, which offers a subscription-based service for men’s hair loss prevention; Cove, which provides online consultations and prescriptions for migraine treatment; Picnic, targeting allergies; Facet for skin conditions; and NURX for sexual health. Each brand is designed to address the unique needs of its community, offering personalized treatments and support. Thirty Madison emphasizes a human-centered approach, empowering individuals with accessible and effective healthcare solutions tailored to their ongoing conditions.
HUM Nutrition
Series A in 2017
HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.
Heist Studios
Seed Round in 2017
Heist Studios Limited is a London-based company that specializes in manufacturing women's tights, aiming to redefine the traditional bodywear market. Founded in 2014, Heist Studios operates primarily online and has quickly gained traction, selling over 100,000 pairs of tights within its first year. The business has experienced significant growth, achieving a month-on-month increase of 25%. Heist Studios has garnered recognition in the fashion industry, with notable endorsements from publications such as Vogue and STYLE magazine, which praised its products for their quality and innovation.
Daily Harvest
Series A in 2017
Daily Harvest, Inc. is a New York-based company that specializes in subscription-based food delivery services, focusing on healthy frozen foods. Founded in 2014, it offers a diverse range of products including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. The company's offerings are developed by nutritionists to meet the needs of health-conscious consumers, allowing them to enjoy pre-portioned meals without the need for cooking. Daily Harvest utilizes a combination of data science and a direct-to-farmer supply chain to personalize its products and ensure rapid delivery to customers. This customer-centric approach aims to provide convenient and nutritious meal options for busy lifestyles.
Appear Here
Series B in 2017
Appear Here Limited is an online marketplace that specializes in short-term retail space rentals for popup shops, operating primarily in the United Kingdom, with additional presence in New York. Founded in 2012 and based in London, the platform facilitates connections between commercial landlords with available space and brands, retailers, and entrepreneurs seeking temporary locations for product launches and brand showcases. Since its inception, Appear Here has successfully enabled the opening of over 10,000 retail spaces across the UK, United States, and France. The company has raised a total of $21.4 million in venture capital funding from notable investors affiliated with successful companies such as Spotify and Pinterest.
Dirty Lemon
Series A in 2017
Dirty Lemon Beverages, LLC, founded in 2015 and based in New York, produces and sells detoxifying beverages aimed at fitness-focused consumers. The company specializes in ready-to-drink juices that are designed to absorb toxins and impurities while providing hydration. Notably, Dirty Lemon is recognized as the first consumer brand to offer its products exclusively through text message, reflecting an innovative approach to retail.
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