Imaginary Ventures

Imaginary Ventures is a venture capital firm founded in 2017 by Natalie Massenet and Nick Brown, based in New York, New York. The firm focuses on early-stage investment opportunities at the intersection of retail and technology, primarily in the e-commerce sector. It targets companies within various industries, including retail, fashion, lifestyle, beauty, food and beverages, and marketplaces, across Europe and the United States. Notable investments by Imaginary Ventures include brands such as Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, and Universal Standard.

Nick Brown

Co-Founder, Managing Partner

Tara Campbell

Senior Associate

Parth Dalal

Principal

Kelly Dill

Partner

Logan Langberg

Partner

Andrew Maxman

Principal

Past deals in Beauty

EverBody

Series C in 2022
EverBody is a New York-based provider of dermatology services that focuses on beauty treatments aimed at making cosmetic dermatology more accessible. The company offers a range of services, including injectable treatments, high-tech facials, and non-surgical body treatments. By utilizing medically-tested cosmetic procedures, EverBody aims to deliver optimal results for clients, helping to reduce wrinkles and promote a younger, rejuvenated appearance.

Bread Beauty Supply

Pre Seed Round in 2020
Bread Beauty Supply is a company focused on creating hair care products specifically designed for women with naturally curly and oily hair. The brand offers a range of essentials, including hair masks, washes, and oils, formulated with clean ingredients. By simplifying hair care routines, Bread Beauty Supply aims to reduce the time spent on wash days, allowing customers to focus on other activities. The company emphasizes providing healthy alternatives that cater to the unique needs of its target audience.

Kosas

Series B in 2020
Kosas Cosmetics, LLC manufactures cosmetics. It offers powder blush, creme blush, and lip color. The company also offers cosmetic sets under the brand ALTER EGO. It offers its products through its online platform. The company was founded in 2015 and is headquartered in Encino, California.

Hawthorne

Series A in 2019
Hawthorne Lab Inc. is a New York-based company founded in 2015 that specializes in manufacturing personal care products, including colognes for men. The company utilizes data-driven algorithms and smart subscription models to provide tailored personal care solutions. By administering a quick quiz, consumers receive customized products that align with their individual body chemistry, skin type, and lifestyle. Hawthorne's platform aims to simplify the process of selecting premium quality personal care items, ensuring that customers receive the right products for their specific needs directly to their homes.

HUM Nutrition

Series B in 2019
HUM is an LA based start-up with one mission: to make you look great and feel even greater. Hum's online platform connects consumers with Nutrition experts and cutting edge products. The company’s profiling methodology and line of vitamins have been developed with leading researchers in nutrition and are widely popular within the nutritionist community.

Glossier

Series C in 2018
Glossier, Inc. is a direct-to-consumer beauty company based in New York, founded in 2010. It specializes in manufacturing and selling a variety of beauty products, including skincare, makeup, body care, and fragrances. Glossier engages with its customers through a content-driven approach, featuring a blog that provides beauty advice, interviews with models and makeup artists, and insights into product usage. The company operates primarily through its website, allowing customers in the United States, Canada, Sweden, and the United Kingdom to shop directly. Additionally, Glossier has a showroom in New York City. Its product offerings are designed to meet the needs of everyday women, emphasizing accessibility and real-life beauty solutions.

HUM Nutrition

Series A in 2017
HUM is an LA based start-up with one mission: to make you look great and feel even greater. Hum's online platform connects consumers with Nutrition experts and cutting edge products. The company’s profiling methodology and line of vitamins have been developed with leading researchers in nutrition and are widely popular within the nutritionist community.
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