Imaginary Ventures

10Beauty, based in Burlington, MA, is an innovative company focused on transforming the beauty services industry by utilizing robotics and automation. It aims to redefine how individuals interact with beauty technology, specifically through the development of home manicure machines. The company has successfully created the world's first full manicure machine and has pre-sold over $13 million in annual subscriptions for its manicure pods to initial launch partners. With a strong and diverse team of 30 professionals, 10Beauty boasts extensive experience in product development, having collectively launched over 75 new products. This approach positions 10Beauty as a leader in making beauty services more accessible from the comfort of home.

GlossGenius, Inc. is a New York-based company founded in 2015 that provides a suite of online tools tailored for beauty professionals. Its software automates appointment management by allowing users to accept bookings and payments, send automatic reminders to clients, and track client history. Additionally, it helps users organize their schedules and offers analytics to enhance business operations. With features for showcasing portfolios and creating email templates, GlossGenius enables beauty professionals and freelancers to effectively manage their businesses and improve client engagement through streamlined processes and marketing automation.

Half Magic is a makeup line created by Donni Davy, specializing in vegan and cruelty-free cosmetics. The brand offers a diverse range of products, including eye paint, lip liner, lip cream, hair pins, eyeliner brushes, and adornment tweezers, catering to both bold and minimalistic makeup preferences. By selling through an online platform, Half Magic aims to enhance users' creativity in makeup application while promoting environmental sustainability. The brand is committed to providing transformative beauty solutions that align with ethical standards.

Safely produces a range of plant-based cleaning products designed for consumer use, focusing on removing harsh chemicals from household environments. The company's offerings include essential items such as hand sanitizers, glass cleaners, and laundry detergents, all available in refillable bottles. These products are formulated to be gentle on hands and safe for various surfaces, as they are free from parabens, harsh chemicals, artificial stabilizers, and dyes. Safely aims to provide effective cleaning solutions that prioritize safety and environmental responsibility.

GlossGenius, Inc. is a New York-based company founded in 2015 that provides a suite of online tools tailored for beauty professionals. Its software automates appointment management by allowing users to accept bookings and payments, send automatic reminders to clients, and track client history. Additionally, it helps users organize their schedules and offers analytics to enhance business operations. With features for showcasing portfolios and creating email templates, GlossGenius enables beauty professionals and freelancers to effectively manage their businesses and improve client engagement through streamlined processes and marketing automation.

Westman Atelier is a cosmetics manufacturer dedicated to creating skin-nourishing makeup products that are free from parabens and sulfates. The company specializes in formulating a diverse range of items, including foundation sticks, powdered bronzer, and brushes, all designed to enhance the skin's natural beauty. By focusing on clean ingredients and innovative formulations, Westman Atelier aims to offer makeup that delivers perfect shades and buttery textures that seamlessly melt into the skin. They emphasize the importance of continuous research and reassessment of their ingredients, ensuring their products align with the latest scientific insights and consumer needs.

Bread Beauty Supply is a company focused on creating hair care products specifically designed for women with naturally curly and oily hair. The brand offers a range of essentials, including hair masks, washes, and oils, formulated with clean ingredients. By simplifying hair care routines, Bread Beauty Supply aims to reduce the time spent on wash days, allowing customers to focus on other activities. The company emphasizes providing healthy alternatives that cater to the unique needs of its target audience.

Hawthorne Lab Inc. is a New York-based company that specializes in manufacturing personal care products for men, focusing on colognes and other bathroom essentials. Established in 2015, the company utilizes data-driven algorithms and premium quality ingredients to create tailored products that cater to individual preferences and needs. By employing a quick survey, Hawthorne's platform identifies the most suitable items based on users' body chemistry, skin type, and lifestyle. This personalized approach is complemented by a smart subscription model, allowing consumers to conveniently receive their selected products as needed.

Kosas is a color cosmetics company that specializes in creating makeup products designed for skincare enthusiasts. The brand focuses on using botanical ingredients balanced with safe synthetics to provide cosmetics that not only enhance beauty but also offer real skincare benefits. Kosas emphasizes the importance of protecting the skin from environmental damage and is committed to formulating products with integrity. The company aims to create a beautiful and enjoyable beauty experience for its customers while embracing the essence of femininity.

Hawthorne Lab Inc. is a New York-based company that specializes in manufacturing personal care products for men, focusing on colognes and other bathroom essentials. Established in 2015, the company utilizes data-driven algorithms and premium quality ingredients to create tailored products that cater to individual preferences and needs. By employing a quick survey, Hawthorne's platform identifies the most suitable items based on users' body chemistry, skin type, and lifestyle. This personalized approach is complemented by a smart subscription model, allowing consumers to conveniently receive their selected products as needed.

HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.

Glossier, Inc. is a direct-to-consumer beauty company that specializes in the manufacturing and sale of skincare, makeup, body, and fragrance products. Founded in 2010 and based in New York, the company emphasizes a unique shopping experience that combines content and community engagement. Glossier offers a diverse range of beauty products inspired by everyday women, including skincare lotions, body lotions, and foundation kits. The company operates an online platform that features beauty-related content such as interviews with models and makeup artists, as well as advice on various beauty topics. Glossier's products are available for purchase in the United States, Canada, Sweden, and the United Kingdom, and they also maintain a showroom in New York City.

HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.