Imaginary Ventures

Imaginary Ventures is a venture capital firm founded in 2017 by Natalie Massenet and Nick Brown, based in New York, New York. The firm focuses on early-stage investment opportunities at the intersection of retail and technology, primarily in the e-commerce sector. It targets companies within various industries, including retail, fashion, lifestyle, beauty, food and beverages, and marketplaces, across Europe and the United States. Notable investments by Imaginary Ventures include brands such as Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, and Universal Standard.

Tara Campbell

Senior Associate

Kelly Dill

Principal

Logan Langberg

Partner

Andrew Maxman

Principal

Past deals in Dietary Supplements

Lucky Energy

Series A in 2025
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Series A in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Seed Round in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Seed Round in 2023
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

HUM Nutrition

Series B in 2019
HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.

Smalls

Funding Round in 2019
Smalls is a direct-to-consumer pet food company that specializes in producing human-grade and fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company is headquartered in New York, New York. Smalls offers a range of cat food options, including chicken, beef, freeze-dried chicken, and turkey and duck, all prepared with high-quality ingredients. The food is made from fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Additionally, Smalls provides customized meal kits tailored to meet the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.

HUM Nutrition

Series A in 2017
HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.

Daily Harvest

Series A in 2017
Daily Harvest, Inc. is a New York-based company that specializes in subscription-based food delivery services, focusing on healthy frozen foods. Founded in 2014, it offers a diverse range of products including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. The company's offerings are developed by nutritionists to meet the needs of health-conscious consumers, allowing them to enjoy pre-portioned meals without the need for cooking. Daily Harvest utilizes a combination of data science and a direct-to-farmer supply chain to personalize its products and ensure rapid delivery to customers. This customer-centric approach aims to provide convenient and nutritious meal options for busy lifestyles.
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