commercetools GmbH operates a platform that provides Commerce-as-a-Service for retail channels. The company offers products that include cart and order, marketing, internationalization, integration, cloud hosting, API and developer, and architecture products. It serves customers in fashion, lifestyle, beauty, jewelry, interior design, luggage, optical, sports, artisan craft, luxury watch, wine shop, food and beverage, baby accessory, and other industries through smartphones, tablets, point of sale, and wearables. The company was founded in 2006 and is based in Munich, Germany with an additional offices in Berlin and Jena, Germany; Amsterdam, the Netherlands; London, United Kingdom; and Durham, North Carolina. As of August 28, 2014, commercetools GmbH operates as a subsidiary of REWE Digital GmbH.