Insight Partners

Insight Partners is a global private equity and venture capital firm founded in 1995 that acts as a software investor, partnering with growth-stage technology and software companies. The firm concentrates on Fintech, Cybersecurity, AI/ML, DevOps, and Healthcare, providing capital and hands-on support to help management teams scale. Headquartered in New York City with offices in London, Tel Aviv, and Palo Alto, Insight Partners has more than $75 billion in assets under management, has invested in over 750 companies worldwide, and more than 55 portfolio companies have reached an IPO.

Abdi Adan

Analyst

Anika Agarwal

Managing Director

Liad Agmon

Managing Director

Aditya Agrawal

Associate

Praveen Akkiraju

Managing Director

Past deals in Digital Marketing

2X

Venture Round in 2025
2X is a B2B-focused Marketing as a Service firm that delivers end-to-end marketing support for technology and professional services companies, including campaigns, strategy consulting, technology analysis, and creative services. The company emphasizes data-driven campaigns to improve marketing performance, increase visibility, generate leads, and strengthen competitive advantage by integrating new technology and capabilities into clients' marketing engines.

Haus

Venture Round in 2024
Haus provides a marketing science platform that enables brands to run experiments and measure the incremental impact of marketing investments. By focusing on real business outcomes rather than traditional metrics, Haus helps optimize marketing spend and supports decisions on revenue, customer acquisition, and other key performance indicators. The platform analyzes data, evaluates performance, and delivers attribution and insights in a privacy conscious environment to deliver accurate measurements.

Haus

Series A in 2023
Haus provides a marketing science platform that enables brands to run experiments and measure the incremental impact of marketing investments. By focusing on real business outcomes rather than traditional metrics, Haus helps optimize marketing spend and supports decisions on revenue, customer acquisition, and other key performance indicators. The platform analyzes data, evaluates performance, and delivers attribution and insights in a privacy conscious environment to deliver accurate measurements.

Go1

Venture Round in 2023
Go1 offers an online learning platform that enables businesses to upskill their workforce through on-demand training resources. It integrates with Microsoft Teams, allowing employees to learn directly within their workplace environment.

Contentstack

Series C in 2022
Contentstack is a cloud-based content management and digital experience platform designed for marketers and developers to orchestrate omnichannel content and personalized journeys. Its microservices-based, API-first, cloud-native SaaS and headless architecture enables fast content delivery across web, mobile, IoT, chatbots, and other channels. The platform supports content hubs, previews, approval workflows, digital asset management, multi-language capabilities, and comprehensive search, helping teams publish consistent experiences to diverse audiences across regions. As a leading composable digital experience platform, Contentstack emphasizes open and interoperable technology, and is a founding member of the MACH Alliance. The company is headquartered in San Francisco, California.

Relevize

Seed Round in 2022
Founded in 2019, Relevize is a Boston-based company that develops a partner marketing platform. This platform automates demand generation for channel sales, offering features such as one-click paid campaign launches, real-time pipeline visibility, and performance insights to enhance partner engagement and maximize channel revenue.

Jasper

Series A in 2022
Jasper is a global enterprise AI marketing company whose platform enables organizations to reimagine end-to-end marketing workflows, driving brand consistency, efficiency and personalized customer experiences at scale. The tool supports automated content creation for blog articles, social media posts and marketing emails, helping teams maintain their brand voice while accelerating production. With offices in the United States, Australia and France, Jasper serves enterprise clients seeking scalable AI-powered writing and workflow automation for marketing initiatives.

nfinite

Series B in 2022
Nfinite is a company that specializes in developing a sophisticated CGI platform that employs artificial intelligence and 3D technology to enhance product visualization for brands and retailers. Founded in 2017 and operating in both the United States and France, Nfinite provides an innovative solution for product merchandising by enabling the creation of high-quality visual content through virtual shooting. This technology allows retailers to replace traditional photographic images with dynamic and customizable visuals, thus improving online and catalog displays. Additionally, Nfinite offers comprehensive AI training and fine-tuning services, utilizing synthetic data to optimize AI models for specific industry applications. This approach ensures enhanced performance and efficiency, positioning Nfinite as a key partner for businesses seeking to leverage AI-driven visual experiences.

Mutiny

Series B in 2022
Mutiny empowers B2B companies and SaaS businesses to personalize website experiences for target accounts using AI-powered microsites and account intelligence, driving pipeline generation and revenue growth.

Census

Series B in 2022
Census is a leading data activation platform that utilizes Reverse ETL technology to transform data warehouses into central hubs for marketing and business operations. By facilitating the synchronization of customer data with essential tools, Census enables organizations to take actionable steps without the need for custom scripts or extensive engineering resources. The platform is utilized by numerous modern companies to enhance various outcomes, including personalized marketing for millions of users, significant improvements in sales productivity, and drastic reductions in customer support response times. Census focuses on aligning sales and marketing teams by sharing audience data effectively, allowing businesses to leverage and distribute product information where it is most needed.

PlayPlay

Series B in 2022
PlayPlay is a video creation platform tailored for communication professionals and businesses aiming to enhance their customer engagement through social videos. The platform enables users to easily create, share, and publish high-quality video content across various channels, streamlining the video production process. By providing tools that simplify video creation, PlayPlay allows companies to attract and engage their audiences effectively, ensuring that they can produce ready-to-post videos that resonate with their target market.

Knak

Series A in 2021
Knak is a platform that specializes in the creation of email and landing page templates, catering to some of the largest companies globally. It enables marketers to design and collaborate on visually appealing, responsive, and on-brand emails without the need for coding skills. The Knak platform seamlessly integrates with major marketing automation software and numerous email-sending platforms, allowing enterprises to enhance their email marketing campaigns effectively. By simplifying the design process, Knak empowers teams to focus on creativity and strategy while ensuring brand consistency across their communications.

LearnWorlds

Venture Round in 2021
LearnWorlds Ltd is a London-based company founded in 2014 that specializes in providing a cloud-based e-learning platform for creating, selling, and marketing online courses. The platform caters to over 10,000 organizations and entrepreneurs across more than 130 countries, offering tailored solutions for professionals, training managers, and corporate clients. LearnWorlds equips users with a comprehensive suite of tools for developing interactive online courses, along with customizable front-end options, advanced analytics, and a sales engine designed to enhance course visibility and sales performance. The company's focus is on simplifying the process of online course creation and sales, supported by a team of experts dedicated to helping users achieve their educational goals.

Contentstack

Series B in 2021
Contentstack is a cloud-based content management and digital experience platform designed for marketers and developers to orchestrate omnichannel content and personalized journeys. Its microservices-based, API-first, cloud-native SaaS and headless architecture enables fast content delivery across web, mobile, IoT, chatbots, and other channels. The platform supports content hubs, previews, approval workflows, digital asset management, multi-language capabilities, and comprehensive search, helping teams publish consistent experiences to diverse audiences across regions. As a leading composable digital experience platform, Contentstack emphasizes open and interoperable technology, and is a founding member of the MACH Alliance. The company is headquartered in San Francisco, California.

Contentstack

Series A in 2019
Contentstack is a cloud-based content management and digital experience platform designed for marketers and developers to orchestrate omnichannel content and personalized journeys. Its microservices-based, API-first, cloud-native SaaS and headless architecture enables fast content delivery across web, mobile, IoT, chatbots, and other channels. The platform supports content hubs, previews, approval workflows, digital asset management, multi-language capabilities, and comprehensive search, helping teams publish consistent experiences to diverse audiences across regions. As a leading composable digital experience platform, Contentstack emphasizes open and interoperable technology, and is a founding member of the MACH Alliance. The company is headquartered in San Francisco, California.

Marketing Evolution

Series C in 2019
Marketing Evolution, Inc. is a New York-based company that specializes in cross-media measurement and return on investment (ROI) management solutions for marketing. Founded in 2000, the company provides a comprehensive suite of tools that enable clients to optimize marketing spend, portfolio allocation, and media mix. Its software platform offers real-time monitoring of marketing campaign performance, facilitating timely adjustments to media and creative strategies to enhance effectiveness. Additionally, Marketing Evolution delivers insights on marketing decision-making through its proprietary tools, including attribution modeling and media mix modeling. The company partners with Fortune 500 marketers to help them accurately measure the impact of their marketing efforts and improve overall ROI. Recognized for its rapid growth, Marketing Evolution continues to innovate in the marketing analytics space.

Episerver

Acquisition in 2018
Episerver AB, founded in 1994 and headquartered in Stockholm, Sweden, specializes in web content management and digital experience solutions. The company offers a comprehensive Digital Experience Platform that includes tools for content management, e-commerce, and data personalization, helping organizations create engaging online experiences. Key products include EPiServer CMS for managing web content, EPiServer Commerce for handling transactions, and EPiServer Relate for building online communities. Additionally, Episerver provides solutions like EPiServer CMO for campaign management, EPiServer SEO for search optimization, and EPiServer Find for content retrieval. Serving a diverse range of industries such as healthcare, finance, and retail, Episerver collaborates with a network of over 900 partners worldwide to enhance customer engagement and increase brand value for more than 8,000 clients. The company has received recognition for its innovative capabilities and commitment to customer success.

Zaius

Series B in 2018
Zaius, Inc. is a customer data platform that focuses on enhancing consumer engagement and optimizing marketing strategies for e-commerce and direct-to-consumer businesses. Founded in 2012 and headquartered in Boston, Massachusetts, Zaius provides a comprehensive suite of tools that includes a single customer view platform, intelligent marketing automation, and cross-channel attribution and analytics. These offerings enable marketers to unify customer data, automate behavior-driven messaging, and analyze interactions across multiple channels and devices. By resolving identities and delivering actionable insights, Zaius empowers companies to drive revenue growth from existing customers and improve overall marketing effectiveness. The company was previously known as Voodoo Lunchbox, Inc. before rebranding in June 2014.

Marketing Evolution

Series B in 2018
Marketing Evolution, Inc. is a New York-based company that specializes in cross-media measurement and return on investment (ROI) management solutions for marketing. Founded in 2000, the company provides a comprehensive suite of tools that enable clients to optimize marketing spend, portfolio allocation, and media mix. Its software platform offers real-time monitoring of marketing campaign performance, facilitating timely adjustments to media and creative strategies to enhance effectiveness. Additionally, Marketing Evolution delivers insights on marketing decision-making through its proprietary tools, including attribution modeling and media mix modeling. The company partners with Fortune 500 marketers to help them accurately measure the impact of their marketing efforts and improve overall ROI. Recognized for its rapid growth, Marketing Evolution continues to innovate in the marketing analytics space.

Emma

Acquisition in 2017
Emma, Inc. is a Nashville-based company that specializes in email marketing software, serving over 45,000 customers across various sectors, including agencies, universities, non-profits, and retailers. Founded in 2002, Emma offers an email automation platform known as Emma Plus, which enables marketers to design targeted campaigns based on customer behavior. The software includes features for audience segmentation, A/B testing, landing page creation, and mobile email marketing. Additionally, it provides valuable insights and metrics through a user-friendly dashboard that tracks subscriber engagement and campaign performance. Emma is recognized for its sophisticated design, ease of use, and excellent customer support, making it a preferred choice for managing online communication efforts.

Moat

Series C in 2016
Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Campaign Monitor

Series A in 2014
Founded in 2004, Campaign Monitor offers an email marketing platform used by over 150,000 businesses worldwide. It provides tools for creating engaging emails and automating campaigns to drive business results.

Mediaspectrum

Venture Round in 2013
Mediaspectrum, Inc. is a technology company that specializes in providing cloud-based solutions for advertising and content management across various media channels. Founded in 2001 and headquartered in Miami Beach, Florida, with additional offices in Boston, London, Sydney, Moscow, and Lausanne, the company employs approximately 100 people worldwide. Mediaspectrum offers a comprehensive suite of tools, including Sales Pro for sales enablement, ContentWatch for multichannel publishing, and a Loyalty & Rewards platform that enhances customer engagement through points systems. Other services include Customer Relationship Management solutions, mobile applications for sales and inventory access, and a Business Intelligence Platform that delivers industry-specific insights. The company caters to diverse sectors, including financial services, healthcare, retail, and media, aiming to help clients increase advertisement revenues, streamline operations, and enhance customer experiences. Mediaspectrum operates as a subsidiary of Vensure Inc.

BrightEdge Technologies

Series D in 2013
BrightEdge Technologies develops cloud-based SEO and content performance marketing solutions used by global enterprises. Its platform helps digital marketers drive tangible business results like traffic, revenue, and engagement through data-driven insights and real-time analytics.

Buddy Media

Series D in 2011
Buddy Media is a provider of social media marketing applications that enable companies to engage and expand their audiences on social networks. Favored by eight of the world's top ten global advertisers, Buddy Media offers a comprehensive social marketing suite designed to help brands foster meaningful connections with consumers throughout the customer journey. The platform features a scalable and secure architecture, along with data-driven insights that guide brands from initial contact to the point of purchase. Headquartered in New York City, Buddy Media also maintains additional offices in Asia, London, and San Francisco, underscoring its global reach in the social enterprise software market.

Studio Moderna

Private Equity Round in 2011
Founded in 1992, Studio Moderna is a prominent multi-channel e-commerce and direct-to-consumer platform focused on the rapidly expanding markets of Central and Eastern Europe, Russia, and Turkey. The company serves over 400 million consumers across 21 countries and employs a vertically integrated model that combines sales, media, marketing, and distribution. This comprehensive approach allows Studio Moderna to effectively adapt and develop product offerings tailored to local market needs. By leveraging its established platform, the company successfully markets and sells both proprietary and third-party products, making it a strategic partner for brands seeking to penetrate these dynamic markets.

Wix

Series D in 2011
Wix is a cloud-based platform that enables users to create and manage websites without requiring extensive technical skills. Catering to millions of registered users globally, Wix offers a freemium model with three main web editors: the Wix Editor for users with basic skills, Wix ADI for novices, and Wix Code for more advanced users. The platform is built on HTML5 technology, providing tools for web design, layout, domain hosting, and various marketing applications. Wix's services allow individuals and businesses to easily build custom websites, promote their brands, and engage in e-commerce, making it accessible for users across different skill levels and industries. The company's geographic reach includes North America, Europe, Latin America, Asia, and other regions.

Karmaloop

Venture Round in 2008
Karmaloop, Inc. is an online retailer based in Boston, Massachusetts, that specializes in clothing, footwear, and accessories for both men and women. Founded in 1999, Karmaloop offers a diverse range of products, including denim, outerwear, knit tops, swimwear, and various types of accessories such as bags, jewelry, and sunglasses. The company positions itself as a hub for cutting-edge fashion and a community-oriented lifestyle brand, catering to individuals seeking unique and expressive styles. Over the years, Karmaloop has expanded its offerings to include a marketplace for emerging brands, as well as various media initiatives that celebrate the intersection of fashion, music, and art. As of 2016, Karmaloop operates as a subsidiary of Shiekh Shoes, Inc., and has become a significant player in the fashion retail space, known for its commitment to individuality and cultural expression.

OneCommand

Venture Round in 2006
OneCommand is a communications platform that serves a diverse range of organizations, including auto dealers, community groups, schools, churches, and municipalities. The company's technology facilitates near-instant messaging through alerts and notifications, particularly via its CommunitySafe solution. OneCommand also specializes in automotive marketing services, offering tools designed to streamline workflows, reduce marketing expenses, and enhance customer engagement. Its customer marketing and loyalty automation platform, along with additional services such as higher gear CRM and traffic accelerator, helps businesses drive sales while minimizing marketing costs. Overall, OneCommand provides effective voice, text, and email solutions that enable organizations to efficiently reach and engage their audiences.

Campaign Monitor

Seed Round in 2004
Founded in 2004, Campaign Monitor offers an email marketing platform used by over 150,000 businesses worldwide. It provides tools for creating engaging emails and automating campaigns to drive business results.

Web.com

Series A in 2004
Web.com, Inc. specializes in providing internet services and online marketing solutions tailored to small and medium-sized businesses. The company offers a comprehensive suite of services, including domain registration, website design, logo creation, search engine optimization and marketing, lead generation, and e-commerce solutions. Web.com's user-friendly platform, Website Pros, enables non-technical users to create and manage professional websites, increase online traffic, and engage with customers effectively.

USADATA

Series B in 2004
USADATA Inc., established in 1992 and headquartered in New York, specializes in comprehensive email marketing services and marketing data solutions. The company offers a web-based platform, On Demand, for customer acquisition, sales automation, and relationship management. Their service portfolio includes strategic planning, campaign deployment, analysis, list hygiene, data enhancement, and creative optimization. USADATA provides targeted mailing lists and leads, serving diverse industries such as insurance, healthcare, real estate, and automotive. They also offer enterprise technology solutions and a marketing automation platform for large corporations to distribute direct marketing capabilities to decentralized teams. With over 33,000 clients, including insurance producers, franchise owners, and consumer-focused businesses, USADATA is renowned for its data-driven modules and APIs that facilitate efficient marketing and integrate with various CRM systems.

Hitwise

Series B in 2004
Experian Hitwise is a prominent online competitive intelligence service that offers valuable insights into consumer behavior for marketers, publishers, and agencies. By analyzing the interactions of 25 million internet users with over 1 million websites, it provides daily data that helps businesses identify emerging threats and opportunities. This intelligence enables clients to enhance their marketing strategies across various channels, including search, display, email, and social media. Serving more than 1,500 clients across diverse sectors such as financial services, media, travel, and retail, Experian Hitwise operates globally, with a presence in key markets including the United States, the United Kingdom, Australia, and Canada. The company's resources also include a research blog and data center that offer ongoing analysis of online trends.

DGIT

Angel Round in 2003
DG (NASDAQ: DGIT) is the intelligent advertising hub for the creation, management, distribution and optimization of multiscreen campaigns across broadcast and digital channels. A robust global solution for the world’s leading brands, DG is the leading company in the industry offering a complete end-to-end digital delivery workflow, combining data aggregation and asset management within an adaptable technology core to deliver the most effective advertising. The pioneers of digital ad distribution, DG now boasts the largest global cross-channel advertising distribution network, including the world’s largest hybrid satellite and internet network dedicated to file based broadcast video delivery. Fueling campaign management across TV, online, mobile and beyond, DG empowers marketers to work faster, smarter and more competitively to engage consumers and maximize intelligent data driven advertising. DG’s trusted solutions encompass research and analytics, planning and buying tools, trading services, video and rich media production resources and content syndication across hybrid delivery systems. With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets. For more information, visit http://www.dgit.com.

RxCentric

Series D in 2002
RxCentric is an e-health business-to-business company that facilitates connections between physicians and essential drug information and educational resources. By offering online marketing solutions tailored for pharmaceutical companies, RxCentric enables healthcare professionals to access comprehensive drug information quickly and efficiently. The company utilizes trusted authoritative sources to ensure that physicians receive accurate and reliable data, thereby enhancing their decision-making capabilities in clinical settings.

RxCentric

Series C in 2001
RxCentric is an e-health business-to-business company that facilitates connections between physicians and essential drug information and educational resources. By offering online marketing solutions tailored for pharmaceutical companies, RxCentric enables healthcare professionals to access comprehensive drug information quickly and efficiently. The company utilizes trusted authoritative sources to ensure that physicians receive accurate and reliable data, thereby enhancing their decision-making capabilities in clinical settings.

USADATA

Series B in 2000
USADATA Inc., established in 1992 and headquartered in New York, specializes in comprehensive email marketing services and marketing data solutions. The company offers a web-based platform, On Demand, for customer acquisition, sales automation, and relationship management. Their service portfolio includes strategic planning, campaign deployment, analysis, list hygiene, data enhancement, and creative optimization. USADATA provides targeted mailing lists and leads, serving diverse industries such as insurance, healthcare, real estate, and automotive. They also offer enterprise technology solutions and a marketing automation platform for large corporations to distribute direct marketing capabilities to decentralized teams. With over 33,000 clients, including insurance producers, franchise owners, and consumer-focused businesses, USADATA is renowned for its data-driven modules and APIs that facilitate efficient marketing and integrate with various CRM systems.

RxCentric

Series B in 2000
RxCentric is an e-health business-to-business company that facilitates connections between physicians and essential drug information and educational resources. By offering online marketing solutions tailored for pharmaceutical companies, RxCentric enables healthcare professionals to access comprehensive drug information quickly and efficiently. The company utilizes trusted authoritative sources to ensure that physicians receive accurate and reliable data, thereby enhancing their decision-making capabilities in clinical settings.
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