Insight Partners

Buynomics GmbH, founded in 2018 and based in Cologne, Germany, specializes in developing and distributing pricing machine software and innovative AI solutions. The company creates Virtual Customers that simulate the buying behavior of real consumers, allowing businesses in the consumer-packaged goods and telecommunications sectors to gain accurate insights into customer preferences. By leveraging big data analytics and computer simulations, Buynomics enables its clients to make informed decisions regarding pricing, promotions, product offerings, and trade terms. This holistic approach links critical revenue levers and provides actionable recommendations, facilitating data-driven commercial strategies that promote profitability and sustainability.

Modern Milkman is a grocery delivery service focused on minimizing waste through a return-and-reuse model. The company delivers a variety of products, including fresh milk, breakfast items, milkshakes, fruit juice, eggs, butter, cream, bakery goods, vegetable boxes, coffee, tea, household products, and soft drinks. These items are packaged in returnable glass bottles, reusable containers, or recyclable packaging, allowing consumers to reduce their reliance on plastic. By sourcing groceries from local farmers, Modern Milkman promotes ethical shopping while providing a convenient delivery service that aligns with environmentally conscious consumer habits.

Buynomics GmbH, founded in 2018 and based in Cologne, Germany, specializes in developing and distributing pricing machine software and innovative AI solutions. The company creates Virtual Customers that simulate the buying behavior of real consumers, allowing businesses in the consumer-packaged goods and telecommunications sectors to gain accurate insights into customer preferences. By leveraging big data analytics and computer simulations, Buynomics enables its clients to make informed decisions regarding pricing, promotions, product offerings, and trade terms. This holistic approach links critical revenue levers and provides actionable recommendations, facilitating data-driven commercial strategies that promote profitability and sustainability.

Afresh Technologies, established in 2017 and headquartered in San Francisco, specializes in AI-driven supply chain software for fresh food. Its platform, Afresh, uses machine learning to forecast demand and optimize inventory levels, enabling grocers to minimize waste, maximize freshness, and enhance profitability. The solution caters to various aspects of fresh food management, including warehouse inventory, procurement, markdowns, and pricing, while also facilitating omnichannel enablement and chainwide inventory visibility.

Imperfect Foods, Inc. is an online grocery delivery service dedicated to reducing food waste and promoting a sustainable food system. Founded in 2015 and based in San Francisco, California, the company rescues and redistributes a variety of grocery items, including produce, shelf-stable goods, dairy, meat, and seafood. By focusing on excess and imperfect products, Imperfect Foods helps support farmers and producers while providing customers with healthy, seasonal food at discounted prices compared to traditional grocery stores. The company delivers a range of mixed boxes—such as fruit, veggie, regular, and organic—to homes and offices in various locations, including Oakland, Berkeley, and Alameda. Its commitment to eliminating food waste and its adaptability during the COVID-19 pandemic highlight its potential for long-term success.

Avo is an eCommerce platform based in Tel Aviv, Israel, that specializes in creating branded online convenience stores for employees within corporations. Founded in March 2017 by Dekel Valtzer, Avo aims to centralize demand for consumer goods by providing a vertically integrated delivery service. The platform offers a wide range of products, including groceries, alcohol, electronics, and personal care items, with a focus on same-day delivery without minimum order requirements or delivery fees. In addition to its core offerings, Avo also provides on-site and virtual event programming, as well as gifting and recognition services, catering to both residential and commercial customers.

Modern Milkman is a grocery delivery service focused on minimizing waste through a return-and-reuse model. The company delivers a variety of products, including fresh milk, breakfast items, milkshakes, fruit juice, eggs, butter, cream, bakery goods, vegetable boxes, coffee, tea, household products, and soft drinks. These items are packaged in returnable glass bottles, reusable containers, or recyclable packaging, allowing consumers to reduce their reliance on plastic. By sourcing groceries from local farmers, Modern Milkman promotes ethical shopping while providing a convenient delivery service that aligns with environmentally conscious consumer habits.

Fridge No More is a grocery delivery service based in Brooklyn, New York, that specializes in delivering essential items within 15 minutes. Utilizing a network of proprietary "cloud stores," the company ensures rapid delivery within a 1-mile radius of its locations. Founded in 2020, Fridge No More addresses common challenges in online grocery shopping by offering free delivery with no minimum order requirements and no unexpected substitutions. Its data-driven inventory system continually adapts to meet customer and operational needs, allowing users to order a variety of groceries, including vegetables and daily necessities, in any quantity.

Imperfect Foods, Inc. is an online grocery delivery service dedicated to reducing food waste and promoting a sustainable food system. Founded in 2015 and based in San Francisco, California, the company rescues and redistributes a variety of grocery items, including produce, shelf-stable goods, dairy, meat, and seafood. By focusing on excess and imperfect products, Imperfect Foods helps support farmers and producers while providing customers with healthy, seasonal food at discounted prices compared to traditional grocery stores. The company delivers a range of mixed boxes—such as fruit, veggie, regular, and organic—to homes and offices in various locations, including Oakland, Berkeley, and Alameda. Its commitment to eliminating food waste and its adaptability during the COVID-19 pandemic highlight its potential for long-term success.

Imperfect Foods, Inc. is an online grocery delivery service dedicated to reducing food waste and promoting a sustainable food system. Founded in 2015 and based in San Francisco, California, the company rescues and redistributes a variety of grocery items, including produce, shelf-stable goods, dairy, meat, and seafood. By focusing on excess and imperfect products, Imperfect Foods helps support farmers and producers while providing customers with healthy, seasonal food at discounted prices compared to traditional grocery stores. The company delivers a range of mixed boxes—such as fruit, veggie, regular, and organic—to homes and offices in various locations, including Oakland, Berkeley, and Alameda. Its commitment to eliminating food waste and its adaptability during the COVID-19 pandemic highlight its potential for long-term success.

Hundred is a Berlin-based tech company operating in the online nutrition sector, focusing on personalized health solutions. The company offers tailored daily packs of vitamins and supplements designed to help individuals achieve their health goals by addressing their unique lifestyle habits. Hundred emphasizes 100% personalization and full transparency in its offerings, which include personalized health consultations centered on four pillars of wellness, quarterly health assessments to refine individual plans, and ongoing chat support from nutritionists. Through its holistic approach, Hundred aims to simplify the complexities of nutrition and provide users with convenient, customized nutrient mixes delivered in easy-to-carry pouches.

Freshly, Inc. is an online provider of freshly prepared meals, specializing in gourmet ready-made options designed for health-conscious consumers. Founded in 2012 and based in New York, the company offers a subscription service that delivers meals directly to customers' doors on a weekly or monthly basis. The menu includes a variety of entrees and breakfasts, featuring high-quality, all-natural ingredients that are gluten-free, high in protein, and low in carbohydrates. Freshly's meals are crafted by experienced chefs, emphasizing health and wellness while adhering to paleo principles. The company aims to simplify healthy eating and support fitness goals by providing convenient, chef-cooked meals that require minimal preparation. Freshly operates as a subsidiary of Nestlé USA, Inc. since late 2020.

Freshly, Inc. is an online provider of freshly prepared meals, specializing in gourmet ready-made options designed for health-conscious consumers. Founded in 2012 and based in New York, the company offers a subscription service that delivers meals directly to customers' doors on a weekly or monthly basis. The menu includes a variety of entrees and breakfasts, featuring high-quality, all-natural ingredients that are gluten-free, high in protein, and low in carbohydrates. Freshly's meals are crafted by experienced chefs, emphasizing health and wellness while adhering to paleo principles. The company aims to simplify healthy eating and support fitness goals by providing convenient, chef-cooked meals that require minimal preparation. Freshly operates as a subsidiary of Nestlé USA, Inc. since late 2020.

HelloFresh is a food subscription company that delivers personalized meal boxes containing pre-portioned ingredients to customers' doorsteps each week. The company focuses on providing quick and healthy meal solutions designed by nutritionists and chefs, allowing households to enjoy wholesome home-cooked meals without the need for planning or shopping. Operating in multiple international markets, including Europe, Japan, Australia, and North America, HelloFresh aims to revolutionize the way consumers shop for food and prepare meals by simplifying the cooking process. Its subscription model promotes convenience and addresses the desire for high-quality, ecological foods. By fundamentally changing the traditional food supply chain, HelloFresh is positioned at the forefront of the online food delivery trend.

HelloFresh is a food subscription company that delivers personalized meal boxes containing pre-portioned ingredients to customers' doorsteps each week. The company focuses on providing quick and healthy meal solutions designed by nutritionists and chefs, allowing households to enjoy wholesome home-cooked meals without the need for planning or shopping. Operating in multiple international markets, including Europe, Japan, Australia, and North America, HelloFresh aims to revolutionize the way consumers shop for food and prepare meals by simplifying the cooking process. Its subscription model promotes convenience and addresses the desire for high-quality, ecological foods. By fundamentally changing the traditional food supply chain, HelloFresh is positioned at the forefront of the online food delivery trend.

HelloFresh is a food subscription company that delivers personalized meal boxes containing pre-portioned ingredients to customers' doorsteps each week. The company focuses on providing quick and healthy meal solutions designed by nutritionists and chefs, allowing households to enjoy wholesome home-cooked meals without the need for planning or shopping. Operating in multiple international markets, including Europe, Japan, Australia, and North America, HelloFresh aims to revolutionize the way consumers shop for food and prepare meals by simplifying the cooking process. Its subscription model promotes convenience and addresses the desire for high-quality, ecological foods. By fundamentally changing the traditional food supply chain, HelloFresh is positioned at the forefront of the online food delivery trend.