Retail Aware Inc., founded in 2016 and headquartered in Omaha, Nebraska, specializes in developing wireless sensors that provide real-time insights into consumer behavior and retail execution. The company's Business-Intelligence-as-a-Sensor technology counts people, tracks actions, and triggers alerts, enabling brands and retailers to uncover shelf-level opportunities for optimizing merchandising and enhancing the return on investment of trade and field marketing initiatives. Retail Aware's sensors measure various metrics, including audience engagement, footfall, dwell time, temperature, and motion, and offer insights through a web portal, dashboards, and report streaming via API. Additionally, Retail Aware provides services related to integration, Internet of Things (IoT), and digital signage connectivity, serving a diverse clientele that includes manufacturers, retailers, and advertisers.