bMobilized, Inc. enables businesses to convert their desktop Website into an HTML5-enabled mobile experience. The company offers Content Analysis System, a tool that allows users to create a mobile Website; Mobile Engine, which optimizes desktop site for use on various devices; and Customization Suite to edit, create, or replace menus and submenus, as well as adjust menu color schemes and designs. It also provides Automatic Content Identification technology that captures Website's editorial, sales, and marketing assets; and converts into fully functional and graphically identical elements, such as menu, content, header, footer, articles, social tools, transactional, and advertising. The company’s services include personalized training, mobile Website creation, e-commerce solutions, and tracking and metrics. It allows users to mobilize their desktop site for use on iPhone, Android, and other devices. The company was founded in 2005 and is based in New York, New York. bMobilized, Inc. operates as a subsidiary of bMenu AS.