Ipsos North America

Ipsos North America is a prominent market research company that specializes in various sectors, including advertising, marketing, media, and public affairs. Founded in 1975 and headquartered in New York City, Ipsos provides a range of research solutions, such as advertising research, loyalty research, and media analysis. It serves diverse industries including financial services, health, pharmaceuticals, technology, and government, as well as non-profit organizations and small enterprises throughout the region. The company operates multiple offices across the United States and Canada, including major cities such as Chicago, San Francisco, and Toronto. Ipsos employs various methodologies, including opinion polls and customer surveys, to gather and analyze data, helping clients understand the impact of their marketing and business activities. While the majority of Ipsos's revenue comes from Europe, its presence in North America continues to expand through strategic acquisitions and local operations.