UK General Insurance provides personal lines insurance products and services for brokers. It offers property insurance services for buildings and contents, caravans, home emergency, let property, property excess protection, and tenant/student contents; insurance for leisure and lifestyle sectors, such as computers, cycles, events, gadgets, handbags, keys, mobile phones, and weddings, as well as lifestyle excess protection and pet cash plans; financial loss insurance; warranty insurance for brown and white goods, furniture and carpets, motors, and multi-appliances; and income protection insurance services, such as loan and mortgage payment protection, and rent guarantee.
UK General Insurance also provides travel insurance, including annual multi-trip, long stay, and single trip; motor financial insurance services for breakdown and recovery, GAP, helmets and leathers, in-vehicle gadget, mis-fueling, MOT, motor excess protection, scratch and dent, tools in transit, and tires and alloy wheels; and personal accident insurance services. It began operation in 2002, with its headquarters in Leeds in the United Kingdom as a subsidiary of Primary Group as of April 17, 2014.