Jerusalem Venture Partners

Greeneye Technology is a company based in Tel-Aviv, Israel, founded in 2017, that focuses on precision agriculture through the use of artificial intelligence. The company has developed a proprietary selective spraying system that transforms conventional sprayers into smart machines capable of detecting weeds and applying herbicides precisely and in real-time. This innovative approach significantly reduces herbicide usage by as much as 90%, moving away from the traditional method of indiscriminate spraying. Greeneye's technology leverages machine learning and computer vision to automate field scouting and optimize herbicide application, providing farmers with valuable insights into their fields. The multidisciplinary team at Greeneye combines expertise in various fields, including agronomy and mechanical engineering, to deliver sustainable solutions that enhance agricultural practices globally.

Secret Double Octopus Ltd. specializes in developing network-level security solutions that enhance the protection of enterprise communications and critical infrastructure. Founded in 2015 and based in Tel-Aviv, Israel, the company offers a range of innovative products, including Multi-Route Traffic Protection, which guards against data in motion attacks, and Multi-Route Authentication, which ensures secure connections between mobile devices and critical servers. Additionally, it provides Domain Authentication, a password-free solution that improves security for active directory domains while enhancing user experience by eliminating the need for complex passwords. The company's platform emphasizes robust password-less authentication, allowing users and security teams to access workstations, networks, cloud services, and legacy applications efficiently and securely, thus maintaining privacy and operational integrity.

ThetaRay Ltd. is a technology company that specializes in big data analytics solutions, leveraging artificial intelligence and machine learning to enhance financial security. Founded in 2012 and headquartered in Hod HaSharon, Israel, with additional offices in key global locations, the company focuses on developing a transaction monitoring platform aimed at detecting early signs of money laundering and other illicit activities. Its software solutions encompass anti-money laundering, fraud detection, and cyber security, providing financial institutions and critical infrastructure sectors with tools to identify anomalies in real-time, manage risks, and uncover operational issues. By utilizing advanced algorithms, ThetaRay enhances operational efficiency and protects clients against emerging threats, ultimately facilitating the detection of fraud and the identification of growth opportunities.

Datricks, founded in 2019 and based in Herzliya, Israel, specializes in providing AI-powered automated risk mining solutions tailored for financial teams. The company's platform enhances enterprise business process insights by automating risk assessments and identifying hidden patterns, which allows internal auditors and finance leaders to maintain continuous financial compliance. By leveraging artificial intelligence, Datricks delivers actionable insights that facilitate proactive risk management, ultimately ensuring financial integrity and improving productivity and efficiency for organizations.

Akeyless Security Ltd., established in 2018 and headquartered in Tel Aviv-Yafo, Israel, specializes in a cloud-native Software as a Service (SaaS) platform that safeguards and manages enterprise secrets, including credentials, certificates, and encryption keys. The platform automates secrets management, simplifies migration to cloud services, and provides robust security across hybrid and multi-cloud environments. Akeyless caters to Fortune 100 companies and industry leaders, offering integrated solutions such as Vaultless Secrets Management, Certificate Lifecycle Management, Secure Remote Access, and Encryption Key Management. Its unified approach helps businesses maintain strong security while managing the lifecycle of their secrets and machine identities effectively.

BioBetter is a foodtech company founded in 2015 and based in Israel, specializing in the development of plant-based platforms for the production of complex growth factors essential for cultivated meat. The company focuses on leveraging the advantages of plants as bioreactors for protein expression by utilizing transgenic plants that co-express therapeutic proteins alongside enzymes that eliminate antigenic sugars. This innovative approach simplifies the manufacturing and purification of proteins and biological drugs, allowing biotech professionals to lower production costs effectively.

Source Defense Ltd. specializes in website security software aimed at preventing attacks originating from third-party sources. Established in 2014 and headquartered in Rosh-ha’ayin, Israel, with additional offices in Beer-Sheva and Stamford, Connecticut, the company offers a real-time Software-as-a-Service platform. This platform empowers site owners to set and enforce permissions, receive real-time alerts, and monitor the behavior of third-party vendors on their sites. Source Defense provides tailored solutions for various sectors, including financial institutions, insurance companies, e-commerce, and content publishers. By focusing on prevention rather than detection, Source Defense helps organizations eliminate security concerns associated with third-party integrations, ultimately allowing them to concentrate on enhancing revenue opportunities while ensuring the safety and performance of their websites.

Greeneye Technology is a company based in Tel-Aviv, Israel, founded in 2017, that focuses on precision agriculture through the use of artificial intelligence. The company has developed a proprietary selective spraying system that transforms conventional sprayers into smart machines capable of detecting weeds and applying herbicides precisely and in real-time. This innovative approach significantly reduces herbicide usage by as much as 90%, moving away from the traditional method of indiscriminate spraying. Greeneye's technology leverages machine learning and computer vision to automate field scouting and optimize herbicide application, providing farmers with valuable insights into their fields. The multidisciplinary team at Greeneye combines expertise in various fields, including agronomy and mechanical engineering, to deliver sustainable solutions that enhance agricultural practices globally.

Rezilion, Inc. is a cybersecurity company based in Be'er Sheva, Israel, that provides a cloud workload protection platform designed to secure software environments against cyber threats. Founded in 2018, the company offers a range of services including dynamic whitelisting, application control, vulnerability management, exploit prevention, and access management. Rezilion's platform leverages Dynamic SBOM technology to automatically secure software, enabling teams to discover and prioritize vulnerabilities across their entire stack, including on-premises, cloud, and IoT environments. It aggregates results from various scanning tools into a single dashboard, significantly reducing the focus on non-exploitable vulnerabilities and streamlining remediation processes. This automation helps clients maintain healthy services and applications while freeing up development resources for other priorities.

ThetaRay Ltd. is a technology company that specializes in big data analytics solutions, leveraging artificial intelligence and machine learning to enhance financial security. Founded in 2012 and headquartered in Hod HaSharon, Israel, with additional offices in key global locations, the company focuses on developing a transaction monitoring platform aimed at detecting early signs of money laundering and other illicit activities. Its software solutions encompass anti-money laundering, fraud detection, and cyber security, providing financial institutions and critical infrastructure sectors with tools to identify anomalies in real-time, manage risks, and uncover operational issues. By utilizing advanced algorithms, ThetaRay enhances operational efficiency and protects clients against emerging threats, ultimately facilitating the detection of fraud and the identification of growth opportunities.

Akeyless Security Ltd., established in 2018 and headquartered in Tel Aviv-Yafo, Israel, specializes in a cloud-native Software as a Service (SaaS) platform that safeguards and manages enterprise secrets, including credentials, certificates, and encryption keys. The platform automates secrets management, simplifies migration to cloud services, and provides robust security across hybrid and multi-cloud environments. Akeyless caters to Fortune 100 companies and industry leaders, offering integrated solutions such as Vaultless Secrets Management, Certificate Lifecycle Management, Secure Remote Access, and Encryption Key Management. Its unified approach helps businesses maintain strong security while managing the lifecycle of their secrets and machine identities effectively.

Upsolver is a technology company based in Givataim, Israel, founded in 2014. It specializes in providing a cloud-native database platform that enables organizations to manage and analyze streaming data efficiently. By automating pipeline processes and eliminating the need for custom coding or extensive infrastructure maintenance, Upsolver allows users to build continuous data pipelines for their cloud data lakes using SQL. This approach simplifies the integration and structuring of high-volume streaming data, empowering a single developer to oversee all operations without the complexities typically associated with traditional data management. Additionally, Upsolver employs deep learning algorithms to enhance predictive capabilities in areas such as mobile advertising, allowing for real-time assessment of ad impressions based on available data.

Morphisec Technologies Ltd. is a cybersecurity company that specializes in developing innovative software solutions for endpoint protection. Founded in 2014 and based in Beersheba, Israel, the company focuses on providing proactive security measures through its Moving Target Defense technology. This approach creates a zero-trust execution environment for applications, effectively safeguarding enterprises against advanced threats such as ransomware, file-less attacks, and zero-day vulnerabilities. Morphisec's software employs techniques like deception and polymorphism to obscure system vulnerabilities, transforming endpoints into a robust defense line that neutralizes attacks in real time. The platform integrates seamlessly into existing security infrastructures, offering a cost-efficient and effective solution to modern cybersecurity challenges.

SCADAfence Ltd. develops cybersecurity solutions specifically designed to protect the industrial Internet of Things (IoT) in manufacturing industries and critical infrastructure. Founded in 2014 and based in Be'er Sheva, Israel, SCADAfence serves various sectors, including power, oil and gas, water, chemicals, pharmaceuticals, and manufacturing. The company's comprehensive platform provides network monitoring, asset discovery, governance, remote access, and IoT device security, effectively addressing the unique challenges faced by large-scale operational technology networks. By enhancing visibility and enabling proactive security measures, SCADAfence helps organizations mitigate risks associated with operational downtime, data theft, and cyber-attacks, allowing them to operate securely and efficiently. Recognized as a leader in the field, SCADAfence has been acknowledged for its innovative contributions to OT and IoT cybersecurity.

Earnix Ltd. is a software company that specializes in integrated pricing and customer analytics solutions for financial services, particularly in the banking and insurance sectors. Founded in 2001 and headquartered in Ramat Gan, Israel, Earnix provides platforms that empower organizations to predict customer behavior, assess risk, and optimize pricing strategies across various product lines. Its offerings include Earnix Insurance, which helps insurance companies utilize customer data to enhance performance in auto, home, and commercial products, and Earnix for Banking, designed to maximize customer value in deposits, savings, lending, and credit products. The company’s solutions leverage predictive modeling and real-time connectivity to operational systems, facilitating analytics-driven decision-making for improved business performance. Earnix serves clients globally, providing both on-premise and cloud deployment options along with additional services such as data preparation and training.

Ionir is a company that specializes in providing a cloud-native software-defined storage and data management platform specifically designed for Kubernetes environments. Its technology enables high-performance, container-native storage solutions, allowing users to manage and move data seamlessly across private, hybrid, and multi-cloud infrastructures. The platform features Data Teleport, which facilitates the instant copying or relocation of stateful applications between Kubernetes clusters. Founded in 2012 and headquartered in Tel Aviv-Yafo, Israel, Ionir aims to empower organizations to create a unified data cloud that supports their applications and enhances data mobility across diverse environments.

Upsolver is a technology company based in Givataim, Israel, founded in 2014. It specializes in providing a cloud-native database platform that enables organizations to manage and analyze streaming data efficiently. By automating pipeline processes and eliminating the need for custom coding or extensive infrastructure maintenance, Upsolver allows users to build continuous data pipelines for their cloud data lakes using SQL. This approach simplifies the integration and structuring of high-volume streaming data, empowering a single developer to oversee all operations without the complexities typically associated with traditional data management. Additionally, Upsolver employs deep learning algorithms to enhance predictive capabilities in areas such as mobile advertising, allowing for real-time assessment of ad impressions based on available data.

Source Defense Ltd. specializes in website security software aimed at preventing attacks originating from third-party sources. Established in 2014 and headquartered in Rosh-ha’ayin, Israel, with additional offices in Beer-Sheva and Stamford, Connecticut, the company offers a real-time Software-as-a-Service platform. This platform empowers site owners to set and enforce permissions, receive real-time alerts, and monitor the behavior of third-party vendors on their sites. Source Defense provides tailored solutions for various sectors, including financial institutions, insurance companies, e-commerce, and content publishers. By focusing on prevention rather than detection, Source Defense helps organizations eliminate security concerns associated with third-party integrations, ultimately allowing them to concentrate on enhancing revenue opportunities while ensuring the safety and performance of their websites.

Secret Double Octopus Ltd. specializes in developing network-level security solutions that enhance the protection of enterprise communications and critical infrastructure. Founded in 2015 and based in Tel-Aviv, Israel, the company offers a range of innovative products, including Multi-Route Traffic Protection, which guards against data in motion attacks, and Multi-Route Authentication, which ensures secure connections between mobile devices and critical servers. Additionally, it provides Domain Authentication, a password-free solution that improves security for active directory domains while enhancing user experience by eliminating the need for complex passwords. The company's platform emphasizes robust password-less authentication, allowing users and security teams to access workstations, networks, cloud services, and legacy applications efficiently and securely, thus maintaining privacy and operational integrity.

Rezilion, Inc. is a cybersecurity company based in Be'er Sheva, Israel, that provides a cloud workload protection platform designed to secure software environments against cyber threats. Founded in 2018, the company offers a range of services including dynamic whitelisting, application control, vulnerability management, exploit prevention, and access management. Rezilion's platform leverages Dynamic SBOM technology to automatically secure software, enabling teams to discover and prioritize vulnerabilities across their entire stack, including on-premises, cloud, and IoT environments. It aggregates results from various scanning tools into a single dashboard, significantly reducing the focus on non-exploitable vulnerabilities and streamlining remediation processes. This automation helps clients maintain healthy services and applications while freeing up development resources for other priorities.

Greeneye Technology is a company based in Tel-Aviv, Israel, founded in 2017, that focuses on precision agriculture through the use of artificial intelligence. The company has developed a proprietary selective spraying system that transforms conventional sprayers into smart machines capable of detecting weeds and applying herbicides precisely and in real-time. This innovative approach significantly reduces herbicide usage by as much as 90%, moving away from the traditional method of indiscriminate spraying. Greeneye's technology leverages machine learning and computer vision to automate field scouting and optimize herbicide application, providing farmers with valuable insights into their fields. The multidisciplinary team at Greeneye combines expertise in various fields, including agronomy and mechanical engineering, to deliver sustainable solutions that enhance agricultural practices globally.

Datricks, founded in 2019 and based in Herzliya, Israel, specializes in providing AI-powered automated risk mining solutions tailored for financial teams. The company's platform enhances enterprise business process insights by automating risk assessments and identifying hidden patterns, which allows internal auditors and finance leaders to maintain continuous financial compliance. By leveraging artificial intelligence, Datricks delivers actionable insights that facilitate proactive risk management, ultimately ensuring financial integrity and improving productivity and efficiency for organizations.

Akeyless Security Ltd., established in 2018 and headquartered in Tel Aviv-Yafo, Israel, specializes in a cloud-native Software as a Service (SaaS) platform that safeguards and manages enterprise secrets, including credentials, certificates, and encryption keys. The platform automates secrets management, simplifies migration to cloud services, and provides robust security across hybrid and multi-cloud environments. Akeyless caters to Fortune 100 companies and industry leaders, offering integrated solutions such as Vaultless Secrets Management, Certificate Lifecycle Management, Secure Remote Access, and Encryption Key Management. Its unified approach helps businesses maintain strong security while managing the lifecycle of their secrets and machine identities effectively.

Aspectiva Ltd. is a company based in Jerusalem, Israel, that specializes in analyzing and visualizing user-generated content to enhance the online shopping experience. Founded in 2013, Aspectiva employs advanced artificial intelligence and natural language processing technology to process large volumes of consumer reviews and opinions across various product categories. By transforming this data into actionable insights, the company provides shoppers with an overview of crowd opinions and generates scores for different product aspects. This enables consumers to make informed purchasing decisions by suggesting products that align with their individual preferences. In February 2019, Aspectiva became a subsidiary of Walmart Inc.

Source Defense Ltd. specializes in website security software aimed at preventing attacks originating from third-party sources. Established in 2014 and headquartered in Rosh-ha’ayin, Israel, with additional offices in Beer-Sheva and Stamford, Connecticut, the company offers a real-time Software-as-a-Service platform. This platform empowers site owners to set and enforce permissions, receive real-time alerts, and monitor the behavior of third-party vendors on their sites. Source Defense provides tailored solutions for various sectors, including financial institutions, insurance companies, e-commerce, and content publishers. By focusing on prevention rather than detection, Source Defense helps organizations eliminate security concerns associated with third-party integrations, ultimately allowing them to concentrate on enhancing revenue opportunities while ensuring the safety and performance of their websites.

ThetaRay Ltd. is a technology company that specializes in big data analytics solutions, leveraging artificial intelligence and machine learning to enhance financial security. Founded in 2012 and headquartered in Hod HaSharon, Israel, with additional offices in key global locations, the company focuses on developing a transaction monitoring platform aimed at detecting early signs of money laundering and other illicit activities. Its software solutions encompass anti-money laundering, fraud detection, and cyber security, providing financial institutions and critical infrastructure sectors with tools to identify anomalies in real-time, manage risks, and uncover operational issues. By utilizing advanced algorithms, ThetaRay enhances operational efficiency and protects clients against emerging threats, ultimately facilitating the detection of fraud and the identification of growth opportunities.

Morphisec Technologies Ltd. is a cybersecurity company that specializes in developing innovative software solutions for endpoint protection. Founded in 2014 and based in Beersheba, Israel, the company focuses on providing proactive security measures through its Moving Target Defense technology. This approach creates a zero-trust execution environment for applications, effectively safeguarding enterprises against advanced threats such as ransomware, file-less attacks, and zero-day vulnerabilities. Morphisec's software employs techniques like deception and polymorphism to obscure system vulnerabilities, transforming endpoints into a robust defense line that neutralizes attacks in real time. The platform integrates seamlessly into existing security infrastructures, offering a cost-efficient and effective solution to modern cybersecurity challenges.

SCADAfence Ltd. develops cybersecurity solutions specifically designed to protect the industrial Internet of Things (IoT) in manufacturing industries and critical infrastructure. Founded in 2014 and based in Be'er Sheva, Israel, SCADAfence serves various sectors, including power, oil and gas, water, chemicals, pharmaceuticals, and manufacturing. The company's comprehensive platform provides network monitoring, asset discovery, governance, remote access, and IoT device security, effectively addressing the unique challenges faced by large-scale operational technology networks. By enhancing visibility and enabling proactive security measures, SCADAfence helps organizations mitigate risks associated with operational downtime, data theft, and cyber-attacks, allowing them to operate securely and efficiently. Recognized as a leader in the field, SCADAfence has been acknowledged for its innovative contributions to OT and IoT cybersecurity.

NooBaa Inc. specializes in software-defined storage solutions tailored for unstructured data management. Founded in 2013 and based in Israel, the company offers a multi-cloud data management platform that facilitates digital transformation by automating the management of both legacy and cloud-native applications across hybrid and multi-cloud environments. Its product features an S3 interface that operates on any available compute resource, supporting diverse storage systems and networks. NooBaa's technology includes capabilities for data deduplication, compression, encryption, and replication, ensuring data protection through multiple copies. By streamlining storage management and reducing the complexities and costs associated with traditional storage systems, NooBaa enables organizations to efficiently scale their storage solutions while maintaining control and security. As of late 2018, NooBaa operates as a subsidiary of Red Hat, further enhancing its offerings in the open-source software domain.

Earnix Ltd. is a software company that specializes in integrated pricing and customer analytics solutions for financial services, particularly in the banking and insurance sectors. Founded in 2001 and headquartered in Ramat Gan, Israel, Earnix provides platforms that empower organizations to predict customer behavior, assess risk, and optimize pricing strategies across various product lines. Its offerings include Earnix Insurance, which helps insurance companies utilize customer data to enhance performance in auto, home, and commercial products, and Earnix for Banking, designed to maximize customer value in deposits, savings, lending, and credit products. The company’s solutions leverage predictive modeling and real-time connectivity to operational systems, facilitating analytics-driven decision-making for improved business performance. Earnix serves clients globally, providing both on-premise and cloud deployment options along with additional services such as data preparation and training.

Secret Double Octopus Ltd. specializes in developing network-level security solutions that enhance the protection of enterprise communications and critical infrastructure. Founded in 2015 and based in Tel-Aviv, Israel, the company offers a range of innovative products, including Multi-Route Traffic Protection, which guards against data in motion attacks, and Multi-Route Authentication, which ensures secure connections between mobile devices and critical servers. Additionally, it provides Domain Authentication, a password-free solution that improves security for active directory domains while enhancing user experience by eliminating the need for complex passwords. The company's platform emphasizes robust password-less authentication, allowing users and security teams to access workstations, networks, cloud services, and legacy applications efficiently and securely, thus maintaining privacy and operational integrity.

SecBI Ltd. specializes in developing an incident investigation and response platform aimed at enhancing the efficiency of security analysts in managing cyber threats. Founded in 2014 and headquartered in Be'er Sheva, Israel, the company provides a suite of tools including a SOC Investigation Platform, an Autonomous Investigation app for Palo Alto Networks, and an XDR Platform that integrates data from network, endpoint, and cloud sources. These tools leverage machine learning algorithms to analyze alerts and events, prioritize significant data clusters, and facilitate timely investigations and remediation. By refining and contextualizing log data, SecBI enables analysts to respond more effectively to advanced threats, thereby reducing the time taken to detect incidents from days to minutes while minimizing false positives. The company's solutions are marketed through channel partners across the United States and EMEA.

Unispectral Ltd., founded in 2016 and headquartered in Tel Aviv, Israel, specializes in developing advanced camera sensors that leverage hyperspectral imaging technology. The company utilizes MEMS technology to distinguish the material properties of solids, liquids, and gases, enhancing traditional imaging with spectral data. Unispectral's platform captures megapixel images enriched with spectral information, allowing for improved object recognition and image processing. This innovation enables users to achieve significant enhancements in photography, particularly under low light and challenging lighting conditions, by combining deep learning techniques with spectral analysis.

Secret Double Octopus Ltd. specializes in developing network-level security solutions that enhance the protection of enterprise communications and critical infrastructure. Founded in 2015 and based in Tel-Aviv, Israel, the company offers a range of innovative products, including Multi-Route Traffic Protection, which guards against data in motion attacks, and Multi-Route Authentication, which ensures secure connections between mobile devices and critical servers. Additionally, it provides Domain Authentication, a password-free solution that improves security for active directory domains while enhancing user experience by eliminating the need for complex passwords. The company's platform emphasizes robust password-less authentication, allowing users and security teams to access workstations, networks, cloud services, and legacy applications efficiently and securely, thus maintaining privacy and operational integrity.

Correlor is a data analytics service provider that assists industrial enterprises in enhancing their performance, profitability, and operations through advanced machine learning and data science. The company specializes in delivering market-validated predictive analytics solutions, enabling clients to optimize their processes and extract valuable insights from their data. With its industry-agnostic Correlor Analytics Platform, Correlor offers scalable SaaS solutions across various sectors, including IoT, energy efficiency, and manufacturing. Founded by experienced international entrepreneurs and headquartered in Israel, the company also has a European office staffed by a team of skilled data scientists and business leaders. Correlor has established a strong track record with clients in diverse industries, focusing on translating complex data into actionable strategies for improved business outcomes.

Upsolver is a technology company based in Givataim, Israel, founded in 2014. It specializes in providing a cloud-native database platform that enables organizations to manage and analyze streaming data efficiently. By automating pipeline processes and eliminating the need for custom coding or extensive infrastructure maintenance, Upsolver allows users to build continuous data pipelines for their cloud data lakes using SQL. This approach simplifies the integration and structuring of high-volume streaming data, empowering a single developer to oversee all operations without the complexities typically associated with traditional data management. Additionally, Upsolver employs deep learning algorithms to enhance predictive capabilities in areas such as mobile advertising, allowing for real-time assessment of ad impressions based on available data.

ThetaRay Ltd. is a technology company that specializes in big data analytics solutions, leveraging artificial intelligence and machine learning to enhance financial security. Founded in 2012 and headquartered in Hod HaSharon, Israel, with additional offices in key global locations, the company focuses on developing a transaction monitoring platform aimed at detecting early signs of money laundering and other illicit activities. Its software solutions encompass anti-money laundering, fraud detection, and cyber security, providing financial institutions and critical infrastructure sectors with tools to identify anomalies in real-time, manage risks, and uncover operational issues. By utilizing advanced algorithms, ThetaRay enhances operational efficiency and protects clients against emerging threats, ultimately facilitating the detection of fraud and the identification of growth opportunities.

Appdome Ltd. is a company that specializes in mobile application protection solutions tailored for enterprises across various sectors, including finance, healthcare, and e-commerce. Founded in 2012 and based in Tel Aviv, Israel, Appdome offers a cloud-based platform known as AppFusion, which allows mobile developers and enterprise mobility professionals to integrate third-party functionalities into existing mobile applications without the need for coding. This innovative service accelerates enterprise mobility projects by enabling the simultaneous combination of multiple functions within a single app. Appdome's offerings encompass mobile app security, enterprise access, authentication, identity management, and threat defense, helping organizations protect against cyber threats, mobile fraud, and data theft while enhancing compliance and productivity.

Aspectiva Ltd. is a company based in Jerusalem, Israel, that specializes in analyzing and visualizing user-generated content to enhance the online shopping experience. Founded in 2013, Aspectiva employs advanced artificial intelligence and natural language processing technology to process large volumes of consumer reviews and opinions across various product categories. By transforming this data into actionable insights, the company provides shoppers with an overview of crowd opinions and generates scores for different product aspects. This enables consumers to make informed purchasing decisions by suggesting products that align with their individual preferences. In February 2019, Aspectiva became a subsidiary of Walmart Inc.

Morphisec Technologies Ltd. is a cybersecurity company that specializes in developing innovative software solutions for endpoint protection. Founded in 2014 and based in Beersheba, Israel, the company focuses on providing proactive security measures through its Moving Target Defense technology. This approach creates a zero-trust execution environment for applications, effectively safeguarding enterprises against advanced threats such as ransomware, file-less attacks, and zero-day vulnerabilities. Morphisec's software employs techniques like deception and polymorphism to obscure system vulnerabilities, transforming endpoints into a robust defense line that neutralizes attacks in real time. The platform integrates seamlessly into existing security infrastructures, offering a cost-efficient and effective solution to modern cybersecurity challenges.

SCADAfence Ltd. develops cybersecurity solutions specifically designed to protect the industrial Internet of Things (IoT) in manufacturing industries and critical infrastructure. Founded in 2014 and based in Be'er Sheva, Israel, SCADAfence serves various sectors, including power, oil and gas, water, chemicals, pharmaceuticals, and manufacturing. The company's comprehensive platform provides network monitoring, asset discovery, governance, remote access, and IoT device security, effectively addressing the unique challenges faced by large-scale operational technology networks. By enhancing visibility and enabling proactive security measures, SCADAfence helps organizations mitigate risks associated with operational downtime, data theft, and cyber-attacks, allowing them to operate securely and efficiently. Recognized as a leader in the field, SCADAfence has been acknowledged for its innovative contributions to OT and IoT cybersecurity.

ThetaRay Ltd. is a technology company that specializes in big data analytics solutions, leveraging artificial intelligence and machine learning to enhance financial security. Founded in 2012 and headquartered in Hod HaSharon, Israel, with additional offices in key global locations, the company focuses on developing a transaction monitoring platform aimed at detecting early signs of money laundering and other illicit activities. Its software solutions encompass anti-money laundering, fraud detection, and cyber security, providing financial institutions and critical infrastructure sectors with tools to identify anomalies in real-time, manage risks, and uncover operational issues. By utilizing advanced algorithms, ThetaRay enhances operational efficiency and protects clients against emerging threats, ultimately facilitating the detection of fraud and the identification of growth opportunities.

Altair Semiconductor Ltd. is a fabless semiconductor company based in Hod Hasharon, Israel, specializing in the development of LTE chipsets for global Tier-1 operators. Founded in 2005 by former Texas Instruments executives, the company focuses on providing integrated chipsets for various cellular IoT applications, including Cat-M1, NB1, and CAT-1 IoT chipsets, as well as high-speed broadband access solutions like CAT-4 and CAT-12 chipsets. Altair's products support a wide array of applications, such as smart metering, wearables, connected vehicles, and security systems. The company collaborates with global original equipment manufacturers and original design manufacturers to deliver modules tailored for both industrial and consumer IoT uses. Altair Semiconductor operates as a subsidiary of Sony Corporation, enhancing its capabilities in the rapidly evolving semiconductor market.

Appdome Ltd. is a company that specializes in mobile application protection solutions tailored for enterprises across various sectors, including finance, healthcare, and e-commerce. Founded in 2012 and based in Tel Aviv, Israel, Appdome offers a cloud-based platform known as AppFusion, which allows mobile developers and enterprise mobility professionals to integrate third-party functionalities into existing mobile applications without the need for coding. This innovative service accelerates enterprise mobility projects by enabling the simultaneous combination of multiple functions within a single app. Appdome's offerings encompass mobile app security, enterprise access, authentication, identity management, and threat defense, helping organizations protect against cyber threats, mobile fraud, and data theft while enhancing compliance and productivity.

CyActive Ltd. is a predictive cyber security company that focuses on anticipating and preventing potential cyber threats for its clients. By utilizing a predictive engine that employs bio-inspired algorithms, the company forecasts how hackers may evolve existing malware into new threats, effectively predicting future malware derivatives within hours. This technology enables CyActive to create and train detectors that proactively safeguard network and endpoint devices, as well as SCADA equipment, thereby minimizing financial and operational risks. Founded in 2013 and based in Beersheba, Israel, CyActive serves both domestic and international clients. The company operates as a subsidiary of PayPal Holdings, Inc.

ThetaRay Ltd. is a technology company that specializes in big data analytics solutions, leveraging artificial intelligence and machine learning to enhance financial security. Founded in 2012 and headquartered in Hod HaSharon, Israel, with additional offices in key global locations, the company focuses on developing a transaction monitoring platform aimed at detecting early signs of money laundering and other illicit activities. Its software solutions encompass anti-money laundering, fraud detection, and cyber security, providing financial institutions and critical infrastructure sectors with tools to identify anomalies in real-time, manage risks, and uncover operational issues. By utilizing advanced algorithms, ThetaRay enhances operational efficiency and protects clients against emerging threats, ultimately facilitating the detection of fraud and the identification of growth opportunities.

Altair Semiconductor Ltd. is a fabless semiconductor company based in Hod Hasharon, Israel, specializing in the development of LTE chipsets for global Tier-1 operators. Founded in 2005 by former Texas Instruments executives, the company focuses on providing integrated chipsets for various cellular IoT applications, including Cat-M1, NB1, and CAT-1 IoT chipsets, as well as high-speed broadband access solutions like CAT-4 and CAT-12 chipsets. Altair's products support a wide array of applications, such as smart metering, wearables, connected vehicles, and security systems. The company collaborates with global original equipment manufacturers and original design manufacturers to deliver modules tailored for both industrial and consumer IoT uses. Altair Semiconductor operates as a subsidiary of Sony Corporation, enhancing its capabilities in the rapidly evolving semiconductor market.

Appdome Ltd. is a company that specializes in mobile application protection solutions tailored for enterprises across various sectors, including finance, healthcare, and e-commerce. Founded in 2012 and based in Tel Aviv, Israel, Appdome offers a cloud-based platform known as AppFusion, which allows mobile developers and enterprise mobility professionals to integrate third-party functionalities into existing mobile applications without the need for coding. This innovative service accelerates enterprise mobility projects by enabling the simultaneous combination of multiple functions within a single app. Appdome's offerings encompass mobile app security, enterprise access, authentication, identity management, and threat defense, helping organizations protect against cyber threats, mobile fraud, and data theft while enhancing compliance and productivity.

ThetaRay Ltd. is a technology company that specializes in big data analytics solutions, leveraging artificial intelligence and machine learning to enhance financial security. Founded in 2012 and headquartered in Hod HaSharon, Israel, with additional offices in key global locations, the company focuses on developing a transaction monitoring platform aimed at detecting early signs of money laundering and other illicit activities. Its software solutions encompass anti-money laundering, fraud detection, and cyber security, providing financial institutions and critical infrastructure sectors with tools to identify anomalies in real-time, manage risks, and uncover operational issues. By utilizing advanced algorithms, ThetaRay enhances operational efficiency and protects clients against emerging threats, ultimately facilitating the detection of fraud and the identification of growth opportunities.

CyberArk Software, established in 1999, is a leading global cybersecurity company headquartered in Newton, Massachusetts. It specializes in privileged access management, a critical aspect of identity security, with over half of the Fortune 500 companies as its customers. CyberArk's core offering helps businesses protect their most valuable assets by preventing cyber threats and stopping attack escalation. With around 9,000 customers across diverse industries and a presence in multiple countries, the company has transitioned to a subscription-based revenue model.

Appdome Ltd. is a company that specializes in mobile application protection solutions tailored for enterprises across various sectors, including finance, healthcare, and e-commerce. Founded in 2012 and based in Tel Aviv, Israel, Appdome offers a cloud-based platform known as AppFusion, which allows mobile developers and enterprise mobility professionals to integrate third-party functionalities into existing mobile applications without the need for coding. This innovative service accelerates enterprise mobility projects by enabling the simultaneous combination of multiple functions within a single app. Appdome's offerings encompass mobile app security, enterprise access, authentication, identity management, and threat defense, helping organizations protect against cyber threats, mobile fraud, and data theft while enhancing compliance and productivity.

XtremIO, based in Cupertino, California, and Herzelyia, Israel, specializes in developing next-generation storage solutions utilizing solid-state technology. The company offers all-flash, scale-out enterprise storage arrays that significantly enhance performance, accelerate applications, and manage higher workloads compared to traditional disk arrays. By deploying XtremIO’s systems in data centers, organizations can lower total ownership costs, reduce power consumption, and minimize physical space requirements. Their solutions simplify provisioning and eliminate the need for complex tuning across various applications, including virtual server and desktop infrastructure, database consolidation, and analytics. Founded in 2009, XtremIO has garnered support from several venture capital firms.

CrossReader Inc., founded in 2008 and based in Jerusalem, Israel, specializes in content discovery services designed to enhance the web browsing experience in the post-PC era. The company offers a proactive approach to content discovery, allowing users to engage with contextual and personalized information seamlessly while they browse. By dynamically suggesting related articles, insights from opinion leaders, and social media content from friends and similar users, CrossReader aims to create a more engaging and relevant browsing experience. This innovative service seeks to replace traditional search-engine methods, which often fail to provide context and relevance, thereby improving the way users interact with online content.

Siano Mobile Silicon Ltd. specializes in mobile broadcast digital television (MDTV) solutions, focusing on the development of silicon receiver chips tailored for mobile communications and consumer electronics. The company's product offerings include multi-standard MDTV receiver chips compatible with various broadcasting standards such as CMMB, DVB-T, DVB-H, ISDB-T, T-DMB, DAB, and DAB+. Siano also produces accessories like Meron, which enables live TV streaming through WiFi on smartphones and tablets, and Carmel, which connects directly to iPads and iPhones for high-quality live broadcasts. The company caters to diverse markets, including North America, Latin America, and China, providing integrated solutions for devices such as smartphones, set-top boxes, automotive infotainment systems, and portable multimedia players. In addition to hardware, Siano offers a software suite that includes DTV player applications and technical support services. Founded in 2004 and headquartered in Kfar Netter, Israel, Siano has expanded its presence internationally with offices in Brazil, Argentina, Korea, and China.

Apparent operates a mobile social platform designed to assist parents in managing their children's social activities, specifically targeting those with kids aged 2 to 8 years. The application simplifies the process of organizing playdates by leveraging children’s social circles, including friends and classmates, to create a private and secure network for parents. This platform not only streamlines scheduling but also enhances parental involvement in their children's activities, even when they are not physically present. Founded in 2011 and based in Jerusalem, Israel, Apparent is backed by Jerusalem Venture Partners, focusing on developing innovative media technology solutions.

Altair Semiconductor Ltd. is a fabless semiconductor company based in Hod Hasharon, Israel, specializing in the development of LTE chipsets for global Tier-1 operators. Founded in 2005 by former Texas Instruments executives, the company focuses on providing integrated chipsets for various cellular IoT applications, including Cat-M1, NB1, and CAT-1 IoT chipsets, as well as high-speed broadband access solutions like CAT-4 and CAT-12 chipsets. Altair's products support a wide array of applications, such as smart metering, wearables, connected vehicles, and security systems. The company collaborates with global original equipment manufacturers and original design manufacturers to deliver modules tailored for both industrial and consumer IoT uses. Altair Semiconductor operates as a subsidiary of Sony Corporation, enhancing its capabilities in the rapidly evolving semiconductor market.

Playcast Media Systems specializes in delivering video games through cable and IPTV operators by utilizing a cloud gaming platform. The company's technology includes a head-end based system that streams audiovisual content as standard MPEG streams, allowing games to be hosted at operators' headends and distributed over existing video networks to set-top boxes. This innovative solution enables users to play online games and engage with other players. Playcast Media is a privately owned company with operations in Israel and the UK, backed by venture capital.

Double Fusion, Inc. provides in-game, around-game, and web-based solutions for marketers and their advertising agencies to engage and sell gamer demographics. The company offers fusion.sdk, suite of tools that enable spectrum of ad placements to be served in-game, tracked, and reported. Its products also include fusion.runtime that provides the power to define, integrate, serve, track, and report 2D, 3D, and video ads into games, as well as allows for a range of applications including PC back catalogue titles. The company was founded in 2004 and is headquartered in San Francisco, California with additional offices in Los Angeles, California; Chicago, Illinois; New York, New York; Jerusalem, Israel; London, United Kingdom; and Tokyo, Japan.

Siano Mobile Silicon Ltd. specializes in mobile broadcast digital television (MDTV) solutions, focusing on the development of silicon receiver chips tailored for mobile communications and consumer electronics. The company's product offerings include multi-standard MDTV receiver chips compatible with various broadcasting standards such as CMMB, DVB-T, DVB-H, ISDB-T, T-DMB, DAB, and DAB+. Siano also produces accessories like Meron, which enables live TV streaming through WiFi on smartphones and tablets, and Carmel, which connects directly to iPads and iPhones for high-quality live broadcasts. The company caters to diverse markets, including North America, Latin America, and China, providing integrated solutions for devices such as smartphones, set-top boxes, automotive infotainment systems, and portable multimedia players. In addition to hardware, Siano offers a software suite that includes DTV player applications and technical support services. Founded in 2004 and headquartered in Kfar Netter, Israel, Siano has expanded its presence internationally with offices in Brazil, Argentina, Korea, and China.

XtremIO, based in Cupertino, California, and Herzelyia, Israel, specializes in developing next-generation storage solutions utilizing solid-state technology. The company offers all-flash, scale-out enterprise storage arrays that significantly enhance performance, accelerate applications, and manage higher workloads compared to traditional disk arrays. By deploying XtremIO’s systems in data centers, organizations can lower total ownership costs, reduce power consumption, and minimize physical space requirements. Their solutions simplify provisioning and eliminate the need for complex tuning across various applications, including virtual server and desktop infrastructure, database consolidation, and analytics. Founded in 2009, XtremIO has garnered support from several venture capital firms.

Siano Mobile Silicon Ltd. specializes in mobile broadcast digital television (MDTV) solutions, focusing on the development of silicon receiver chips tailored for mobile communications and consumer electronics. The company's product offerings include multi-standard MDTV receiver chips compatible with various broadcasting standards such as CMMB, DVB-T, DVB-H, ISDB-T, T-DMB, DAB, and DAB+. Siano also produces accessories like Meron, which enables live TV streaming through WiFi on smartphones and tablets, and Carmel, which connects directly to iPads and iPhones for high-quality live broadcasts. The company caters to diverse markets, including North America, Latin America, and China, providing integrated solutions for devices such as smartphones, set-top boxes, automotive infotainment systems, and portable multimedia players. In addition to hardware, Siano offers a software suite that includes DTV player applications and technical support services. Founded in 2004 and headquartered in Kfar Netter, Israel, Siano has expanded its presence internationally with offices in Brazil, Argentina, Korea, and China.

Altair Semiconductor Ltd. is a fabless semiconductor company based in Hod Hasharon, Israel, specializing in the development of LTE chipsets for global Tier-1 operators. Founded in 2005 by former Texas Instruments executives, the company focuses on providing integrated chipsets for various cellular IoT applications, including Cat-M1, NB1, and CAT-1 IoT chipsets, as well as high-speed broadband access solutions like CAT-4 and CAT-12 chipsets. Altair's products support a wide array of applications, such as smart metering, wearables, connected vehicles, and security systems. The company collaborates with global original equipment manufacturers and original design manufacturers to deliver modules tailored for both industrial and consumer IoT uses. Altair Semiconductor operates as a subsidiary of Sony Corporation, enhancing its capabilities in the rapidly evolving semiconductor market.

Double Fusion, Inc. provides in-game, around-game, and web-based solutions for marketers and their advertising agencies to engage and sell gamer demographics. The company offers fusion.sdk, suite of tools that enable spectrum of ad placements to be served in-game, tracked, and reported. Its products also include fusion.runtime that provides the power to define, integrate, serve, track, and report 2D, 3D, and video ads into games, as well as allows for a range of applications including PC back catalogue titles. The company was founded in 2004 and is headquartered in San Francisco, California with additional offices in Los Angeles, California; Chicago, Illinois; New York, New York; Jerusalem, Israel; London, United Kingdom; and Tokyo, Japan.

Siano Mobile Silicon Ltd. specializes in mobile broadcast digital television (MDTV) solutions, focusing on the development of silicon receiver chips tailored for mobile communications and consumer electronics. The company's product offerings include multi-standard MDTV receiver chips compatible with various broadcasting standards such as CMMB, DVB-T, DVB-H, ISDB-T, T-DMB, DAB, and DAB+. Siano also produces accessories like Meron, which enables live TV streaming through WiFi on smartphones and tablets, and Carmel, which connects directly to iPads and iPhones for high-quality live broadcasts. The company caters to diverse markets, including North America, Latin America, and China, providing integrated solutions for devices such as smartphones, set-top boxes, automotive infotainment systems, and portable multimedia players. In addition to hardware, Siano offers a software suite that includes DTV player applications and technical support services. Founded in 2004 and headquartered in Kfar Netter, Israel, Siano has expanded its presence internationally with offices in Brazil, Argentina, Korea, and China.

Magink Display Technologies Ltd. is a company that specializes in digital display technologies, focusing on providing touch screen solutions primarily for the casino sector. Founded in 2000 and headquartered in Mevasseret Zion, Israel, with additional offices in the United Kingdom and San Francisco, the company’s products are utilized in gaming machines across the United States and Australia. Magink addresses the Out-of-Home media market, offering applications for outdoor advertising, retail signage, public information, and promotional displays. The company is dedicated to the ongoing development of its proprietary technology, which features full-color, high-resolution digital ink display systems known for their low energy consumption and cost-effectiveness. This technology is being tested and deployed in various global markets, enhancing digital display applications across diverse industries.

Edenbase is a Software company based on Israel.

Sol-Gel Technologies Ltd. is a clinical-stage specialty pharmaceutical company based in Ness Ziona, Israel, focused on developing and commercializing topical dermatological drug products. The company employs a proprietary microencapsulation delivery system to enhance the effectiveness of its formulations. Its lead product candidates include Twyneo and Epsolay, both of which have completed Phase II clinical trials for acne vulgaris and papulopustular rosacea, respectively. Additional candidates in development include SGT-210, an epidermal growth factor receptor inhibitor for palmoplantar keratoderma and non-melanoma skin cancer, as well as treatments for psoriasis. Sol-Gel is also engaged in the development of generic topical dermatological products and has established collaborations with Perrigo and Douglas Pharmaceuticals for this purpose. Founded in 1997, the company continues to innovate within the dermatology sector.

Altair Semiconductor Ltd. is a fabless semiconductor company based in Hod Hasharon, Israel, specializing in the development of LTE chipsets for global Tier-1 operators. Founded in 2005 by former Texas Instruments executives, the company focuses on providing integrated chipsets for various cellular IoT applications, including Cat-M1, NB1, and CAT-1 IoT chipsets, as well as high-speed broadband access solutions like CAT-4 and CAT-12 chipsets. Altair's products support a wide array of applications, such as smart metering, wearables, connected vehicles, and security systems. The company collaborates with global original equipment manufacturers and original design manufacturers to deliver modules tailored for both industrial and consumer IoT uses. Altair Semiconductor operates as a subsidiary of Sony Corporation, enhancing its capabilities in the rapidly evolving semiconductor market.

Mempile developed removable storage technology for the healthcare, public, entertainment, security, financial & business sectors. It focused on developing optical storage that is designed to hold up to one Terabyte of information on a single removable disc. The company offered its products for use in applications, such as home archiving, entertainment, public sector, business compliance, healthcare & video monitoring. Mempile had a development center in the United States & a business development unit in Japan. Mempile was founded in 2000 and was based in Yehuda, Israel. It closed down as of January 2009.

Double Fusion, Inc. provides in-game, around-game, and web-based solutions for marketers and their advertising agencies to engage and sell gamer demographics. The company offers fusion.sdk, suite of tools that enable spectrum of ad placements to be served in-game, tracked, and reported. Its products also include fusion.runtime that provides the power to define, integrate, serve, track, and report 2D, 3D, and video ads into games, as well as allows for a range of applications including PC back catalogue titles. The company was founded in 2004 and is headquartered in San Francisco, California with additional offices in Los Angeles, California; Chicago, Illinois; New York, New York; Jerusalem, Israel; London, United Kingdom; and Tokyo, Japan.

Earnix Ltd. is a software company that specializes in integrated pricing and customer analytics solutions for financial services, particularly in the banking and insurance sectors. Founded in 2001 and headquartered in Ramat Gan, Israel, Earnix provides platforms that empower organizations to predict customer behavior, assess risk, and optimize pricing strategies across various product lines. Its offerings include Earnix Insurance, which helps insurance companies utilize customer data to enhance performance in auto, home, and commercial products, and Earnix for Banking, designed to maximize customer value in deposits, savings, lending, and credit products. The company’s solutions leverage predictive modeling and real-time connectivity to operational systems, facilitating analytics-driven decision-making for improved business performance. Earnix serves clients globally, providing both on-premise and cloud deployment options along with additional services such as data preparation and training.

Siano Mobile Silicon Ltd. specializes in mobile broadcast digital television (MDTV) solutions, focusing on the development of silicon receiver chips tailored for mobile communications and consumer electronics. The company's product offerings include multi-standard MDTV receiver chips compatible with various broadcasting standards such as CMMB, DVB-T, DVB-H, ISDB-T, T-DMB, DAB, and DAB+. Siano also produces accessories like Meron, which enables live TV streaming through WiFi on smartphones and tablets, and Carmel, which connects directly to iPads and iPhones for high-quality live broadcasts. The company caters to diverse markets, including North America, Latin America, and China, providing integrated solutions for devices such as smartphones, set-top boxes, automotive infotainment systems, and portable multimedia players. In addition to hardware, Siano offers a software suite that includes DTV player applications and technical support services. Founded in 2004 and headquartered in Kfar Netter, Israel, Siano has expanded its presence internationally with offices in Brazil, Argentina, Korea, and China.

Mempile developed removable storage technology for the healthcare, public, entertainment, security, financial & business sectors. It focused on developing optical storage that is designed to hold up to one Terabyte of information on a single removable disc. The company offered its products for use in applications, such as home archiving, entertainment, public sector, business compliance, healthcare & video monitoring. Mempile had a development center in the United States & a business development unit in Japan. Mempile was founded in 2000 and was based in Yehuda, Israel. It closed down as of January 2009.

CyberArk Software, established in 1999, is a leading global cybersecurity company headquartered in Newton, Massachusetts. It specializes in privileged access management, a critical aspect of identity security, with over half of the Fortune 500 companies as its customers. CyberArk's core offering helps businesses protect their most valuable assets by preventing cyber threats and stopping attack escalation. With around 9,000 customers across diverse industries and a presence in multiple countries, the company has transitioned to a subscription-based revenue model.

MagniFire offers a unique, powerful and easily deployable solution (TrafficShield) to address the growing threats to Web-based applications and services. MagniFire is a rapidly growing company, with headquarters in New-York and R&D facilities in Tel-Aviv, Israel. The company is privately funded by a group of prestigious venture capital partners and lead by an experienced management team.

Ultracom is a developer of two-way cable modems designed for data, voice, and video communications, specifically targeting the home, school, and small-office markets. Founded in 1996 and headquartered in Tel Aviv, Israel, the company supplies silicon subsystems and VLSI-based subsystems to manufacturers of telephony and data communications equipment. Ultracom's products are known for their bandwidth efficiency and superior cost-to-performance ratio compared to competing offerings, positioning the company as a key player in the broadband network market.

Jacada is a global software company that specializes in customer experience management and robotic process optimization. It offers solutions to automate and streamline customer service processes across various industries, including retail, banking, and healthcare. Jacada's products range from intelligent virtual agents for self-service and customer satisfaction to agent assist solutions that enhance workflows and reduce error rates. The company's low-code automation platform enables businesses to rapidly design, build, and manage automated customer journeys, improving agility and reducing operational costs. Jacada operates globally with offices in Atlanta, London, Munich, and Israel.

Fundtech Ltd. specializes in developing transaction banking solutions that enhance the efficiency of financial institutions globally. The company offers a range of software products and services, including payment automation, cash management, financial messaging, and merchant services. Its notable solutions include Global PAYplus, which integrates various payment types and currencies, and PAYplus USA, designed for wire transfer automation in U.S. banks. Fundtech also provides ACHplus for ACH processing, Global CASHplus for cash management, and NetDeposit Suite for remote deposit capture. Additionally, the company's offerings encompass liquidity and risk management services, along with a suite of financial messaging solutions. Fundtech's clients include global money center banks, mid-sized banks, credit unions, non-bank financial institutions, central banks, and corporate entities. Established in 1991 and based in New York, the company operates development centers across the United States, India, Israel, Switzerland, and the United Kingdom.

Scorpio is a company based in Tel Aviv, Israel, that specializes in the design, manufacture, and sale of high-speed data transmission switches for computers. The firm focuses on developing ATM networking systems and sub-systems, particularly ATM switch technology tailored for desktop and workgroup applications. This technology allows Scorpio to deliver quality networking solutions to its clients at competitive prices.