Established in 1990, KB Investment is a prominent South Korean venture capital firm with over USD 2.6 billion in assets under management as of December 2023. It is a subsidiary of KB Financial Group, Korea's leading financial group. KB Investment specializes in supporting early-stage and growth-oriented companies across various sectors, including consumer products, healthcare, information technology, life sciences, and clean tech, primarily in the United States, Southeast Asia, and Israel.
GOOD GOOD is a Reykjavik-based natural sweetener and premium food brand founded in 2015. It launched its jam line in 2017 and now markets a range of products, natural sweet spreads, jams, peanut butter, and maple syrups, made from high-quality natural ingredients with no added sugar. The company distributes online and through more than 10,000 retail locations in 36 countries, pursuing healthier, no-sugar-added sweetening options and avoiding artificial ingredients. Its mission centers on delivering enjoyable products that taste good and are good for health, positioning GOOD GOOD as a modern brand that transcends traditional sweeteners.
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