ContentSquare is a digital experience insights optimization platform that helps businesses analyze customer behavior through vast amounts of anonymous web, mobile, and app interactions, adhering to data privacy regulations such as the EU GDPR and California CCPA. By integrating diverse data sets, including content, user experience, product offerings, pricing, acquisition channels, and technical performance, the platform generates insights and AI-driven recommendations to enhance digital performance throughout the customer journey. Its solutions enable clients to better understand user interactions, measure content effectiveness, and clarify consumer intentions, ultimately leading to increased revenue and engagement while reducing operational costs. ContentSquare serves over 700 enterprise clients, including notable brands like American Express, Best Buy, and LVMH.
Probe CX is a globally recognised and award-winning customer experience organisation that designs and deploys solutions to bolster and optimise our client operations.
RainFocus, Inc. is a cloud-based company specializing in big data management and marketing automation solutions for events. Founded in 2013 and based in Lindon, Utah, RainFocus provides a comprehensive platform that captures extensive amounts of first-party data, enabling organizations to analyze and optimize their events effectively. The company's offerings include event data management, measurement solutions, personalization tools, and campaign management capabilities, which help businesses create targeted campaigns and enhance attendee engagement. By integrating seamlessly with existing marketing software, RainFocus empowers clients such as VMware, Cisco, and Oracle to maximize their return on investment from large-scale events. Through its strategic partnerships and innovative technology, RainFocus delivers actionable insights that connect event activities, behaviors, and preferences to drive meaningful outcomes.
ContentSquare is a digital experience insights optimization platform that helps businesses analyze customer behavior through vast amounts of anonymous web, mobile, and app interactions, adhering to data privacy regulations such as the EU GDPR and California CCPA. By integrating diverse data sets, including content, user experience, product offerings, pricing, acquisition channels, and technical performance, the platform generates insights and AI-driven recommendations to enhance digital performance throughout the customer journey. Its solutions enable clients to better understand user interactions, measure content effectiveness, and clarify consumer intentions, ultimately leading to increased revenue and engagement while reducing operational costs. ContentSquare serves over 700 enterprise clients, including notable brands like American Express, Best Buy, and LVMH.
Private Equity Round in 2020
Reliance Retail Limited, established in 2006, has evolved into a significant player in the Indian retail sector, serving millions of customers, farmers, and vendors. The company employs a strategy of backward integration, which has allowed it to create a comprehensive value chain from agricultural producers to consumers. It has successfully expanded its presence through various retail formats, including value and specialty segments. In a recent year, Reliance Retail opened 90 new stores, enhancing its reach and product offerings. The company's focus on in-store initiatives, broader product selections, and effective merchandising has contributed to its strong growth trajectory, solidifying its position in the competitive retail landscape of India.
ContentSquare is a digital experience insights optimization platform that helps businesses analyze customer behavior through vast amounts of anonymous web, mobile, and app interactions, adhering to data privacy regulations such as the EU GDPR and California CCPA. By integrating diverse data sets, including content, user experience, product offerings, pricing, acquisition channels, and technical performance, the platform generates insights and AI-driven recommendations to enhance digital performance throughout the customer journey. Its solutions enable clients to better understand user interactions, measure content effectiveness, and clarify consumer intentions, ultimately leading to increased revenue and engagement while reducing operational costs. ContentSquare serves over 700 enterprise clients, including notable brands like American Express, Best Buy, and LVMH.
Cue & Co, founded in 2018 and headquartered in Shanghai, China, specializes in providing comprehensive digital marketing services. The company offers a range of solutions including Internet advertising, precision marketing, application distribution, mobile marketing, and brand public relations. Cue & Co integrates big data and advanced marketing technologies to deliver customized digital advertising and optimize marketing efforts for a diverse clientele, which includes consumer brands, financial institutions, online gaming companies, and internet service providers. Additionally, the firm focuses on traffic monetization and supports clients in transitioning from offline to online business models, thereby enhancing overall business value and effectiveness in various industries.
Private Equity Round in 2018
Headlands Research is a global clinical trial site organization headquartered in San Francisco, California, founded in 2018. The company operates a network of clinical trial sites aimed at enhancing the clinical trials process. It specializes in various therapeutic areas, including allergy, dermatology, endocrinology, orthopedics, and ophthalmology. Headlands Research focuses on the large-volume recruitment of diverse and underserved patient populations, enabling clinical researchers to develop reliable therapies. Through its embedded research centers and sites, the organization strives to improve the efficiency and effectiveness of clinical trials.
GfK is a German market research institute that specializes in providing consumer insights and market data to businesses worldwide. The company focuses on addressing critical business questions related to consumers, markets, brands, and media. By regularly collecting consumer data and conducting retail audits, GfK analyzes purchasing behavior and tracks retail sales data, which helps clients enhance their sales and marketing effectiveness. GfK emphasizes the importance of actionable recommendations derived from advanced analytics, leveraging both proprietary and third-party data. This approach enables businesses to make informed decisions based on current trends and predictive insights, ultimately supporting their strategic objectives in a rapidly changing market landscape.
PRA International is a prominent contract research organization that offers outsourced clinical development and data solution services to the pharmaceutical and biotechnology industries worldwide. The company operates through two primary segments: Clinical Research and Data Solutions. The Clinical Research segment provides comprehensive services including clinical trial management, regulatory affairs, and therapeutic expertise, along with early development services for Phase I and IIa studies. The Data Solutions segment focuses on delivering data analytics, consulting, and technology-enabled solutions to the life sciences market. With over 10,000 employees across more than 80 countries, PRA is involved in conducting clinical trials for various therapeutic areas, including oncology and immunology. The organization plays a significant role in drug development, having contributed to the regulatory approval of numerous marketed drugs. PRA International, founded in 1976 and headquartered in Raleigh, North Carolina, is committed to excellence and innovation in its partnerships with clients.
SupplierMarket.com is an online marketplace for buying and selling manufactured direct materials. The site enables buyers to find new suppliers and suppliers to find new business using only a personal computer, Internet connection, and Web browser. SupplierMarket.com can help eliminate the current problems of a fragmented market, poor information flows and an imbalance of supply and demand. Through sophisticated technology, buyers in need of a particular product are matched to suppliers that can satisfy their requirements. The final step in the process is a live, online bidding event where suppliers bid for the buyer's business.
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