Janade Du Plessis

Co-Founder and Managing Partner

Past deals in North Africa

Gameball

Seed Round in 2023
Gameball triggers powerful human emotions, moving your customers through the entire user journey faster, and keeping you engaged with them at every step.

LNKO

Seed Round in 2022
LNKO is an e-commerce startup that specializes in trendy glasses. It operates on a D2C (direct-to-consumer) model. By removing intermediaries from the sales chain, the brand can offer high-quality glasses and lenses for 550 dhs.

WafR

Seed Round in 2022
WafR is a reward-based loyalty startup that allows users to earn phone recharges while shopping at retail shops.

Pharmacy Marts

Seed Round in 2022
Pharmacy Marts is an online platform that enables pharmacists to get their daily prescriptions and medications from a variety of suppliers. Pharmacy Marts was founded in 2021 and is located in Cairo, Egypt.

Wattnow

Seed Round in 2022
Wattnow is a real-time monitoring solution that provides a breakdown of energy spending to identify wasteful trends.

Logidoo

Venture Round in 2022
Logidoo is a digital logistics marketplace-designed company that markets shuttles through smart logistics. The company's platform, which provides rapid, dependable, secure, and economical logistics, allows users to compare offers for sending and receiving items and to track parcels in real-time.

Orcas

Seed Round in 2022
Orcas is a hybrid tutoring platform with tailored learning plans for K-12 students in MENAP (Egypt, KSA, and Pakistan).

Kashat

Convertible Note in 2021
Kashat, is a mobile financial services company aimed at serving the financial needs of the unbanked and underbanked in Egypt. Through its mobile app, Kashat, instantly lends small loans to the financially excluded. The service uses alternative cellular data to underwrite thin file(people who have never had access to credit before) customers to cultivate a financial identity by building a credit history with Kashat. Once customers have signed up and been approved for a loan, they hcan withdraw their loans through mobile wallets and other digital payment services. The entire process is enabled digitally, through Kashat's user friendly mobile app. Kashat is regulated by the Financial Regulatory Authority in Egypt.
Elmetr aspires to become the biggest lead-generation hub for all lawyers in Egypt, and the Middle-East. Its positive impact on the legal community shall be foreseen in better transparency of legal case handling, positive client reviews, more specialization and sub specialization, clear lawyer profiles, better reach for law offices and higher quality service.

Bypa-ss

Convertible Note in 2021
Bypa-ss is health-tech startup digitizing health information exchange in Egypt, empowering care providers and patients with better quality care. Our current main product is HealthTag, a multi-sided product that serves individuals, physicians, pharmacies, labs and radiology centers. More about HealthTag here: www.healthtag.me More about Bypa-ss here: www.bypa-ss.com

Alpha Direct

Seed Round in 2021
Alpha Direct is a Botswana-HQ, Africa-focused risk carrying Insurtech that is focused on using cloud, big data and AI to deliver compelling insurance products for Africa’s growing consumer market. The insurance sector in Africa is underpenetrated vs most of the World. Given affordability, accessibility and inflexibility, insurance is seen as being a product “that is only available to the rich”. The company has become the fifth largest short-term insurance underwriter in their home market in under 5 years, and is now focused on regional and continental expansion across Africa as well as entering the long-term insurance market. The company has a strong stable of intellectual property including software, trademarks and patents. The company recently won The African Insurance Award for Innovation of the Year, for their insurance in a box product sold through retail outlets (with a cloud-based activation and policy management platform) where they have acquired thousands of customers and are scaling up rapidly. Over the next 5 years Alpha Direct plans to expand its product offering to include long-term insurance products as well to expand its footprint to include South Africa, Kenya, Egypt and Nigeria. Alpha Direct plans to license its products and technology in 10 African countries outside those where it has a physical presence.

Kaoun

Seed Round in 2021
Kaoun is a software platform for financial inclusion that aims to transform financial systems through sustainable solutions. Their financial services are through electronic identification, payment, and credit-related services.
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