LB Equity

LB Equity is a private equity growth investment firm established in 2012 and located in New York, New York. The firm specializes in providing growth capital to emerging brands within the beauty, wellness, and personal care sectors. By focusing on these industries, LB Equity aims to support the development and expansion of innovative companies that cater to consumer demands in these rapidly evolving markets.

Karen Ballou

Co-Founder, Chief executive and Senior Partner

Jay Lucas

Co-Founder and Managing Partner

Cavan Pohlschroeder

Managing Director

Ariel Sadeghi

Associate

12 past transactions

Mad Rabbit

Series A in 2023
Mad Rabbit is a California-based brand established in 2019, specializing in tattoo aftercare products aimed at maintaining the health and vibrancy of tattoos. Operating out of Los Angeles, the company offers a diverse range of natural products, including balms, sunscreens, and soothing gels. These products are designed to moisturize and nourish the skin, helping to prevent tattoo fading and ink discoloration while promoting overall skin restoration. Mad Rabbit's focus is on providing effective solutions for individuals looking to care for their tattoos and keep them looking vibrant over time.

Womaness

Private Equity Round in 2023
Womaness is an e-commerce platform that specializes in modern menopause products, aiming to transform the conversation around this natural life stage. The company offers a diverse range of feminine care items designed to address various symptoms associated with menopause, including hot flashes, sleep disturbances, and skin changes. Womaness emphasizes the importance of providing solutions that are free from harmful additives such as parabens, phthalates, sulfates, and hormones, ensuring that its products are vegan and gluten-free. In addition to its product offerings, Womaness fosters a supportive community that shares trusted advice and experiences, empowering women to navigate menopause with confidence and ease.

OPUS

Private Equity Round in 2023
OPUS is an Austin-based, tech-enabled mental wellness brand on a mission to radically increase humanity’s emotional intelligence by providing tools that transform how people feel. The company's purpose is to design an at-home healing category that will expand into wellness centers, hotels, and corporate wellness solutions to solve the escalating mental health crisis.

Crown Affair

Private Equity Round in 2023
Crown Affair, Inc. is a New York-based company that specializes in the online retail of luxury haircare products. Founded in 2019, the brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair emphasizes the use of natural ingredients in its formulations, ensuring that products are free from harmful chemicals such as sulfates, parabens, and silicones. The company is committed to mindful practices, promoting self-care rituals and fostering a community that encourages consumers to redefine their relationship with their hair. Additionally, Crown Affair focuses on sustainability, offering vegan and cruelty-free products packaged in recyclable, reusable, and compostable materials, which are delivered directly to customers' homes.

Mad Rabbit

Seed Round in 2022
Mad Rabbit is a California-based brand established in 2019, specializing in tattoo aftercare products aimed at maintaining the health and vibrancy of tattoos. Operating out of Los Angeles, the company offers a diverse range of natural products, including balms, sunscreens, and soothing gels. These products are designed to moisturize and nourish the skin, helping to prevent tattoo fading and ink discoloration while promoting overall skin restoration. Mad Rabbit's focus is on providing effective solutions for individuals looking to care for their tattoos and keep them looking vibrant over time.

Defunkify

Series A in 2021
Defunkify is a manufacturer of laundry cleaning and deodorizing products, specializing in solutions that effectively eliminate odors and stains from clothing and gear. Founded in 2017 and based in Eugene, Oregon, the company offers a range of products, including laundry detergent designed for activewear, as well as fabric and shoe deodorizers. Defunkify emphasizes the use of green chemistry to create high-performance products that are safer for consumers and the environment. Its offerings are available through various online platforms, including major retailers and its own website, ensuring a wide distribution across the United States. The innovative approach incorporates nano-engineered coatings that not only remove existing odors but also prevent them from returning, allowing users to wear clothing multiple times before needing to wash them.

Marula Beauty

Private Equity Round in 2021
Marula Beauty is a cosmetics company that manufactures health, beauty and personal care products.

Standard Dose

Venture Round in 2020
Standard Dose, Inc. is an online retailer based in New York that specializes in cannabinoid (CBD) cosmetic products and related natural remedies. Founded in 2018, the company offers a curated selection of over sixty products aimed at enhancing wellness through natural healing practices. Its extensive range includes facial serums, overnight masks, CBD patches, sleep aids, tinctures, and various beverages such as sparkling CBD drinks. In addition to retail, Standard Dose emphasizes consumer education about CBD, providing insights into its benefits for conditions like anxiety, pain, and inflammation. The company is committed to transparency and ensures that all products are responsibly sourced and produced with natural ingredients.

Herb Essentials

Venture Round in 2019
Herb Essentials, LLC specializes in the design, formulation, manufacturing, and packaging of organic cannabis-infused skincare products. Founded in 2015 and based in New York, the company offers a range of items including moisturizers, body lotions, lip balms, scented candles, perfume oils, and gift boxes. Herb Essentials focuses on harnessing the beneficial properties of the cannabis plant to create effective skincare solutions, which are available for purchase through its online platform.

MD Complete Skincare

Private Equity Round in 2019
MD Complete Skincare is part of the cosmetics, beauty supply, and perfume store industries. They provide the finest level of care, and their products are cruelty-free, vegan, gluten-free, and chemical-free. They also offer acne treatment, therapuetics, anti-aging treatments, and dermatologics.

Standard Dose

Seed Round in 2018
Standard Dose, Inc. is an online retailer based in New York that specializes in cannabinoid (CBD) cosmetic products and related natural remedies. Founded in 2018, the company offers a curated selection of over sixty products aimed at enhancing wellness through natural healing practices. Its extensive range includes facial serums, overnight masks, CBD patches, sleep aids, tinctures, and various beverages such as sparkling CBD drinks. In addition to retail, Standard Dose emphasizes consumer education about CBD, providing insights into its benefits for conditions like anxiety, pain, and inflammation. The company is committed to transparency and ensures that all products are responsibly sourced and produced with natural ingredients.

Immunocologie

Seed Round in 2014
Immunocologie, LLC is a New York-based company that specializes in manufacturing and distributing skin care products designed to support the skin's immune system. The company offers a range of products, including eye treatment creams and line smoothing serums, which are formulated with plant and mineral-based ingredients. These products are crafted to provide essential minerals and nutrients to the skin while being free of artificial ingredients, parabens, phthalates, sulfates, mineral oil, formaldehyde, fragrance, and color. In addition to its product line, Immunocologie operates an online retail store, with additional offices located in Ridgefield, New Jersey, and Switzerland.
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