Liquid 2 Ventures

Liquid 2 Ventures, established in 2015, is a San Francisco-based venture capital firm. It specializes in seed-stage investments, focusing on early-stage technology companies, particularly in the software and TMT sectors. The firm, founded by Joe Montana, Mike Miller, and Michael Ma, aims to support and nurture startups during their initial growth phases.

Michael Ma

Partner and Founder

Mike Miller

General Partner and Founder

Joe Montana

Founder and Managing Partner

Nathaniel Montana

Partner

Matt Mulvey

Partner

Past deals in CRM

8Flow

Series A in 2025
8Flow develops an enterprise-grade self-learning workflow automation platform designed to analyze and automate customer support workflows. This platform focuses on understanding the actions of individual agents as they resolve tickets, utilizing task mining techniques to streamline operations. By automating repetitive tasks across various systems, including ticketing, business applications, spreadsheets, customer order databases, and CRM platforms, 8Flow enables its clients to enhance efficiency in their business functions. The platform supports a range of applications, from finance and invoice processing to sales and inventory management, facilitating improved productivity and effectiveness in customer support operations.

Tofu

Series A in 2025
Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

Attention

Series A in 2024
Attention is an AI-powered sales intelligence platform that enhances the efficiency of sales teams by automating various tasks associated with sales conversations. The platform transforms calls into actionable insights, enabling the generation of follow-up emails, real-time coaching, and automatic updates to customer relationship management systems. By providing revenue leaders with immediate visibility into sales activities, Attention allows for the swift creation of enablement content and reports, significantly reducing the time required for these processes. The platform's capabilities help sales teams shorten sales cycles, improve accuracy, increase representative productivity, and minimize customer churn, thereby facilitating faster deal closures and revenue growth.

Tabs

Seed Round in 2024
Tabs is an AI-powered revenue automation platform that streamlines the management of customer contracts, billing, revenue recognition, and renewals. Founded in 2023 and based in New York, the company automates the entire receivables lifecycle, from invoice computation to cash application, by organizing various customer documents and usage data. This enables the platform to identify key terms, generate billing schedules, and tabulate invoices without requiring structured data mapping. Tabs provides seamless invoice delivery, modern dunning processes, and integrates with major accounting and payment systems, enhancing operational efficiency. The platform also offers advanced analytics and reporting capabilities, significantly reducing the time required for collections and saving businesses hundreds of hours annually. By lowering operational and financial risks, Tabs aims to serve as a comprehensive solution for finance and revenue operations.

Yuma AI

Seed Round in 2023
Yuma AI is a customer support automation company using generative AI to streamline and automate support services. The platform enhances agent productivity while significantly reducing costs for Shopify merchants by providing automated AI customer service.

Tofu

Seed Round in 2023
Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

Twenty (YC S23)

Pre Seed Round in 2023
Building a better Salesforce, powered by the Open Source community.

8Flow

Seed Round in 2023
8Flow develops an enterprise-grade self-learning workflow automation platform designed to analyze and automate customer support workflows. This platform focuses on understanding the actions of individual agents as they resolve tickets, utilizing task mining techniques to streamline operations. By automating repetitive tasks across various systems, including ticketing, business applications, spreadsheets, customer order databases, and CRM platforms, 8Flow enables its clients to enhance efficiency in their business functions. The platform supports a range of applications, from finance and invoice processing to sales and inventory management, facilitating improved productivity and effectiveness in customer support operations.

Attention

Seed Round in 2023
Attention is an AI-powered sales intelligence platform that enhances the efficiency of sales teams by automating various tasks associated with sales conversations. The platform transforms calls into actionable insights, enabling the generation of follow-up emails, real-time coaching, and automatic updates to customer relationship management systems. By providing revenue leaders with immediate visibility into sales activities, Attention allows for the swift creation of enablement content and reports, significantly reducing the time required for these processes. The platform's capabilities help sales teams shorten sales cycles, improve accuracy, increase representative productivity, and minimize customer churn, thereby facilitating faster deal closures and revenue growth.

Kin

Seed Round in 2022
Kin is a software company that provides mobile application to help with customer relationships and loyalty programs for businesses.

OpTonal

Seed Round in 2022
OpTonal automates post-call tasks for sales teams, using AI to auto-populate CRM fields and draft follow-up emails, streamlining rep workflows, improving CRM hygiene, leading to faster, more profitable sales cycles.

Palette

Seed Round in 2022
Palette specializes in sales compensation software that enables companies to create, manage, and automate their compensation plans effectively. The software integrates with customer relationship management (CRM) systems to automatically collect data and track sales performance. This functionality allows enterprises to maintain efficient compensation structures that align with their growth objectives. By streamlining the management of sales commission plans, Palette supports organizations in achieving their business goals.

Supportbench Services

Seed Round in 2022
Supportbench is a customer service platform that specializes in enhancing the customer experience for businesses. The software is designed for cloud and web-based customer support, providing a range of features such as calendar management, case tracking, customer surveys, and real-time analytics. These tools enable support teams to efficiently resolve issues and foster positive interactions with customers. By offering a comprehensive solution, Supportbench empowers organizations to implement their unique strategies for customer support, ultimately driving satisfaction and loyalty.

Attention

Seed Round in 2022
Attention is an AI-powered sales intelligence platform that enhances the efficiency of sales teams by automating various tasks associated with sales conversations. The platform transforms calls into actionable insights, enabling the generation of follow-up emails, real-time coaching, and automatic updates to customer relationship management systems. By providing revenue leaders with immediate visibility into sales activities, Attention allows for the swift creation of enablement content and reports, significantly reducing the time required for these processes. The platform's capabilities help sales teams shorten sales cycles, improve accuracy, increase representative productivity, and minimize customer churn, thereby facilitating faster deal closures and revenue growth.

8Flow

Seed Round in 2022
8Flow develops an enterprise-grade self-learning workflow automation platform designed to analyze and automate customer support workflows. This platform focuses on understanding the actions of individual agents as they resolve tickets, utilizing task mining techniques to streamline operations. By automating repetitive tasks across various systems, including ticketing, business applications, spreadsheets, customer order databases, and CRM platforms, 8Flow enables its clients to enhance efficiency in their business functions. The platform supports a range of applications, from finance and invoice processing to sales and inventory management, facilitating improved productivity and effectiveness in customer support operations.

Enable Us

Seed Round in 2021
Enable Us is a business software developer that offers a comprehensive platform designed for B2B sales, marketing, and customer-facing teams. The platform serves as a centralized workspace where teams can efficiently capture, organize, and deliver a variety of content, including product demos, sales decks, customer references, and onboarding materials. By providing tools to create personalized deal rooms with targeted content and streamlined workflows, Enable Us enhances the buying and onboarding experience for prospective customers. The platform allows for asynchronous communication with prospects and stakeholders, enabling businesses to engage effectively and drive revenue growth.

Akute Health

Seed Round in 2021
AkuteHealth specializes in developing patient management software tailored for direct care clinics, offering a simple and mobile-friendly electronic health record (EHR) system. The software enhances efficiency for healthcare professionals by automating tasks and providing data visualization options. It includes features such as lab ordering, which allows users to request and receive lab results electronically, and the ability to send and receive faxes directly within the platform. This functionality helps reduce administrative overhead while improving patient care. Patients benefit from the platform as well, enjoying the convenience of self-scheduling appointments and easily accessing and sharing their medical records. Overall, AkuteHealth’s solutions aim to streamline operations for healthcare providers while enhancing the patient experience.

Clickety

Seed Round in 2021
Clickety is a computer software company established in 2019 that specializes in customer relationship management (CRM) software tailored for non-sales roles. The company's innovative platform enables employers and businesses to capture, visualize, and enhance their workflows around people. By focusing on personal relationship management, Clickety's system helps users document their daily tasks, contextualize their work, and improve execution efficiency. The organization operates primarily in a remote-first environment, employing individuals across multiple states.

Akute Health

Pre Seed Round in 2021
AkuteHealth specializes in developing patient management software tailored for direct care clinics, offering a simple and mobile-friendly electronic health record (EHR) system. The software enhances efficiency for healthcare professionals by automating tasks and providing data visualization options. It includes features such as lab ordering, which allows users to request and receive lab results electronically, and the ability to send and receive faxes directly within the platform. This functionality helps reduce administrative overhead while improving patient care. Patients benefit from the platform as well, enjoying the convenience of self-scheduling appointments and easily accessing and sharing their medical records. Overall, AkuteHealth’s solutions aim to streamline operations for healthcare providers while enhancing the patient experience.

Endgame

Seed Round in 2021
Endgame is a developer of a product-led sales platform that aims to enhance the effectiveness of enterprise sales by transforming how software companies engage with the market. The platform consolidates first- and third-party data sources, including emails, calls, CRM information, and financial reports, to provide sellers with an intelligent and actionable understanding of their accounts. This integration enables sales teams to prioritize leads based on behavioral signals observed during trial or free usage phases, allowing them to act quickly and convert leads into revenue. By equipping sellers with comprehensive insights, Endgame seeks to ensure that they are well-prepared for meetings and can establish trust with potential buyers, ultimately redefining success in the competitive sales landscape.

Vartana

Seed Round in 2021
Vartana is a payments platform founded in 2020 by Kush Kella in San Francisco, California. The company aims to enhance the purchasing power of businesses by providing flexible financing alternatives. Its all-in-one platform simplifies the sales process by offering a co-branded digital checkout experience, real-time support, and automated payment plan offers integrated directly within customer relationship management (CRM) systems. With pre-approved payment plans and a central dashboard for managing the deal process, Vartana enables sales teams to close deals more efficiently while allowing finance teams to optimize cash flow.

Supportbench Services

Seed Round in 2021
Supportbench is a customer service platform that specializes in enhancing the customer experience for businesses. The software is designed for cloud and web-based customer support, providing a range of features such as calendar management, case tracking, customer surveys, and real-time analytics. These tools enable support teams to efficiently resolve issues and foster positive interactions with customers. By offering a comprehensive solution, Supportbench empowers organizations to implement their unique strategies for customer support, ultimately driving satisfaction and loyalty.

Calixa

Seed Round in 2021
Calixa is a developer of a customer management platform that consolidates customer data and tools into a single, user-friendly product. The platform integrates with various third-party services, such as Stripe, Zendesk, Intercom, and Sendgrid, allowing teams to access and manage all customer-related information in one interface. By replacing a fragmented collection of tools and processes, Calixa streamlines customer management tasks, enabling users to understand their customers better, track segments, automate alerts, and take immediate action. This comprehensive solution aims to enhance efficiency and improve customer interactions for businesses.

Enable Us

Pre Seed Round in 2021
Enable Us is a business software developer that offers a comprehensive platform designed for B2B sales, marketing, and customer-facing teams. The platform serves as a centralized workspace where teams can efficiently capture, organize, and deliver a variety of content, including product demos, sales decks, customer references, and onboarding materials. By providing tools to create personalized deal rooms with targeted content and streamlined workflows, Enable Us enhances the buying and onboarding experience for prospective customers. The platform allows for asynchronous communication with prospects and stakeholders, enabling businesses to engage effectively and drive revenue growth.

AutoLeap

Seed Round in 2020
AutoLeap is a provider of automotive software designed to assist auto repair shops in managing their operations efficiently. The company's SaaS-based platform offers a comprehensive suite of tools that allow users to organize their workflows, schedule jobs, manage technicians, conduct digital inspections, and invoice clients. This functionality enables auto shop owners to enhance customer engagement, optimize technician productivity, and ultimately drive revenue growth. By streamlining various aspects of auto shop management, AutoLeap aims to support repair shops in delivering reliable and effective services.

Walnut.

Pre Seed Round in 2020
Walnut is a company that provides a customizable platform designed to enhance sales experiences by enabling seamless product demonstrations. Founded in 2020 by Yoav Vilner and Danni Friedland and headquartered in New York City, Walnut's innovative platform allows sales representatives to create and run live demos without needing back-end support, even when the actual product is offline. This codeless solution integrates with existing customer relationship management systems and data sources, allowing for a streamlined and automated demo creation process. By empowering sales teams with full control over their demo experiences, Walnut aims to improve conversion rates, save time, and optimize resources, ultimately redefining the inside sales landscape.

Endgame

Seed Round in 2020
Endgame is a developer of a product-led sales platform that aims to enhance the effectiveness of enterprise sales by transforming how software companies engage with the market. The platform consolidates first- and third-party data sources, including emails, calls, CRM information, and financial reports, to provide sellers with an intelligent and actionable understanding of their accounts. This integration enables sales teams to prioritize leads based on behavioral signals observed during trial or free usage phases, allowing them to act quickly and convert leads into revenue. By equipping sellers with comprehensive insights, Endgame seeks to ensure that they are well-prepared for meetings and can establish trust with potential buyers, ultimately redefining success in the competitive sales landscape.

Calixa

Seed Round in 2020
Calixa is a developer of a customer management platform that consolidates customer data and tools into a single, user-friendly product. The platform integrates with various third-party services, such as Stripe, Zendesk, Intercom, and Sendgrid, allowing teams to access and manage all customer-related information in one interface. By replacing a fragmented collection of tools and processes, Calixa streamlines customer management tasks, enabling users to understand their customers better, track segments, automate alerts, and take immediate action. This comprehensive solution aims to enhance efficiency and improve customer interactions for businesses.

Clickety

Pre Seed Round in 2020
Clickety is a computer software company established in 2019 that specializes in customer relationship management (CRM) software tailored for non-sales roles. The company's innovative platform enables employers and businesses to capture, visualize, and enhance their workflows around people. By focusing on personal relationship management, Clickety's system helps users document their daily tasks, contextualize their work, and improve execution efficiency. The organization operates primarily in a remote-first environment, employing individuals across multiple states.

Prelay

Pre Seed Round in 2019
Prelay is a developer of a team selling platform that addresses the challenges revenue teams face in coordinating and communicating with internal stakeholders during the sales process. By consolidating deal management within a single, purpose-built platform, Prelay facilitates organized collaboration, reducing reliance on multiple disjointed tools. This integrated approach not only minimizes complications for sales representatives but also provides leaders in sales, presales, and revenue operations with valuable insights into resource effectiveness and goal achievement. The platform streamlines processes and fosters team alignment, enabling clients to close deals more efficiently and accelerate sales. Prelay is supported by prominent investors, including Y Combinator and executives from leading technology companies.

ON

Seed Round in 2018
ON is a software company that specializes in a conversational AI platform designed to improve customer engagement and align with business objectives. The platform allows for seamless integration with customer relationship management (CRM) systems, e-commerce platforms, and various other tools through a low-code approach. This enables businesses to efficiently implement generative AI-driven chat experiences, facilitating real-time interactions and enhancing overall customer satisfaction. Founded in 2009 and based in San Francisco, California, ON is committed to helping organizations leverage advanced technology to meet their operational needs.

Observe.AI

Seed Round in 2018
Observe.AI specializes in enhancing contact center performance through advanced conversation intelligence powered by artificial intelligence. The company’s innovative engine analyzes customer interactions across various channels, including voice, email, and chat, to deliver actionable insights. By providing a comprehensive understanding of customer touchpoints, Observe.AI helps businesses improve sales conversion rates and customer retention. The platform offers real-time insights and coaching, enabling frontline teams to maximize their performance and streamline workflows. Leading organizations, such as Bill.com, Public Storage, and Accolade, collaborate with Observe.AI to drive significant improvements in their operations and outcomes.

Agave

Pre Seed Round in 2018
Agave is a free hiring platform that streamlines the recruitment process for businesses by providing job postings, hosted career pages, and customer relationship management tools. The platform is designed to simplify and enhance the hiring experience, addressing common challenges associated with traditional hiring software, which can often be slow and costly. By offering full API read and write access, Agave enables companies to efficiently source and manage talent, ultimately aiming to make the hiring process faster, more effective, and more affordable.

Gem

Seed Round in 2017
Gem is a comprehensive recruiting platform that integrates seamlessly with LinkedIn, Gmail, Outlook, and applicant tracking systems, designed to enhance the efficiency of talent acquisition teams. It allows recruiters to compile targeted lists, find email addresses, and automate follow-up communications, significantly improving response rates and saving time. The platform provides visibility into the entire hiring funnel by automatically tracking each touchpoint and offering insights into potential biases related to gender, race, and ethnicity throughout the interview process. This data-driven approach enables teams to collaborate effectively, ensuring that no candidate is contacted multiple times. Additionally, managers gain insights into their team's recruiting pipeline, with all interactions and activities synchronized for optimal data integrity.

Apollo.io

Pre Seed Round in 2016
Apollo.io is a leading go-to-market solution that supports revenue teams worldwide, serving over 500,000 companies, from startups to large enterprises. Founded in 2015, the company has rapidly grown in the SaaS sector, raising around $250 million and achieving a valuation of $1.6 billion. Apollo.io provides sales and marketing teams with access to verified contact data for more than 210 million B2B contacts and 35 million companies globally. Its platform enables organizations to identify, analyze, and engage potential customers efficiently, streamlining the outreach process to convert prospects into clients. By offering tools that enhance engagement rates and sales velocity, Apollo.io effectively helps businesses drive revenue and capitalize on growth opportunities.

ON

Seed Round in 2015
ON is a software company that specializes in a conversational AI platform designed to improve customer engagement and align with business objectives. The platform allows for seamless integration with customer relationship management (CRM) systems, e-commerce platforms, and various other tools through a low-code approach. This enables businesses to efficiently implement generative AI-driven chat experiences, facilitating real-time interactions and enhancing overall customer satisfaction. Founded in 2009 and based in San Francisco, California, ON is committed to helping organizations leverage advanced technology to meet their operational needs.

ON

Convertible Note in 2015
ON is a software company that specializes in a conversational AI platform designed to improve customer engagement and align with business objectives. The platform allows for seamless integration with customer relationship management (CRM) systems, e-commerce platforms, and various other tools through a low-code approach. This enables businesses to efficiently implement generative AI-driven chat experiences, facilitating real-time interactions and enhancing overall customer satisfaction. Founded in 2009 and based in San Francisco, California, ON is committed to helping organizations leverage advanced technology to meet their operational needs.
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