Mad Paws

Mad Paws is a Sydney-based startup that addresses the growing demand for affordable and local pet accommodation while ensuring that pets receive the care and attention typically associated with high-end boarding services. The company operates an online marketplace that connects pet owners with a variety of pet care services, including pet sitting, walking, daycare, and grooming. By facilitating these connections, Mad Paws enables pet owners to find trusted service providers, such as pet sitters and walkers, registered on its platform. The business operates in two main segments: marketplace services and e-commerce & subscription offerings, with the majority of its revenue generated from the latter.