Madrona

Spangle is an AI platform that connects between marketing and e-commerce to help in gaining more revenue with the help of paid traffic.

iSpot.tv, Inc. is a company specializing in real-time analytics for television advertising, providing insights into the effectiveness of ad campaigns across various broadcast and cable networks, as well as smart TVs. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv offers a platform that allows advertisers to track ad creatives, airings, spending, and viewer impressions with a level of precision akin to digital metrics. The platform measures consumer engagement, assesses the impact of TV and streaming ads on sales, and provides actionable insights that enable advertisers to refine their media strategies and enhance creative effectiveness. iSpot.tv serves a diverse clientele, including television brands, networks, and studios, helping them to gauge the business impact of their advertising efforts in real-time.

Mobilewalla, Inc. is a data analytics company that specializes in tracking and interpreting consumer behavior through mobile technology. Founded in 2011 and headquartered in New York, with additional offices in Kolkata, Singapore, and Seattle, Mobilewalla provides a platform that offers audience segmentation and engagement solutions for marketing purposes. Its Data as a Service (DaaS) model allows businesses to subscribe to tailored data streams, enhancing their strategic data assets. The company is recognized for its unique time-based analysis of location and app usage, utilizing a proprietary algorithm to manage vast amounts of data. Mobilewalla’s audience discovery technology identifies consumer interests and behaviors over time, enabling clients to target their marketing efforts effectively. Its services are utilized by major brands and agencies, including Unilever and Starbucks, to connect with consumers more meaningfully.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

iSpot.tv, Inc. is a company specializing in real-time analytics for television advertising, providing insights into the effectiveness of ad campaigns across various broadcast and cable networks, as well as smart TVs. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv offers a platform that allows advertisers to track ad creatives, airings, spending, and viewer impressions with a level of precision akin to digital metrics. The platform measures consumer engagement, assesses the impact of TV and streaming ads on sales, and provides actionable insights that enable advertisers to refine their media strategies and enhance creative effectiveness. iSpot.tv serves a diverse clientele, including television brands, networks, and studios, helping them to gauge the business impact of their advertising efforts in real-time.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

iSpot.tv, Inc. is a company specializing in real-time analytics for television advertising, providing insights into the effectiveness of ad campaigns across various broadcast and cable networks, as well as smart TVs. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv offers a platform that allows advertisers to track ad creatives, airings, spending, and viewer impressions with a level of precision akin to digital metrics. The platform measures consumer engagement, assesses the impact of TV and streaming ads on sales, and provides actionable insights that enable advertisers to refine their media strategies and enhance creative effectiveness. iSpot.tv serves a diverse clientele, including television brands, networks, and studios, helping them to gauge the business impact of their advertising efforts in real-time.

Mobilewalla, Inc. is a data analytics company that specializes in tracking and interpreting consumer behavior through mobile technology. Founded in 2011 and headquartered in New York, with additional offices in Kolkata, Singapore, and Seattle, Mobilewalla provides a platform that offers audience segmentation and engagement solutions for marketing purposes. Its Data as a Service (DaaS) model allows businesses to subscribe to tailored data streams, enhancing their strategic data assets. The company is recognized for its unique time-based analysis of location and app usage, utilizing a proprietary algorithm to manage vast amounts of data. Mobilewalla’s audience discovery technology identifies consumer interests and behaviors over time, enabling clients to target their marketing efforts effectively. Its services are utilized by major brands and agencies, including Unilever and Starbucks, to connect with consumers more meaningfully.

buuteeq is a Digital Marketing System (DMS) that enables hotels to create and manage high-performing websites, mobile phone content, a Facebook presence, and direct-to-hotel online reservations. The system combines content management, branded digital marketing materials, integrated online reservations, and reporting tools that together offer independent hotels a complete solution to manage their digital marketing efforts. The company launched its buuteeq DMS service in January 2011

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

ShopIgniter is a provider of electronic commerce software services, specializing in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform provides tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Notable brands such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to manage and measure impactful social media advertising campaigns. By focusing on delivering high-value brand outcomes at scale, ShopIgniter addresses the growing need for effective marketing solutions in the dynamic social media landscape.

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

MaxPoint Interactive is a digital advertising company focused on enhancing in-store traffic for retailers and brands. It offers a business intelligence and digital marketing solution that helps national brands increase local, in-store sales. Utilizing its proprietary Digital Zip® technology and the MaxPoint Intelligence Platform, the company predicts local buyers for specific products at designated retail locations. This capability allows MaxPoint to execute cross-channel digital marketing campaigns aimed at reaching these targeted consumers. The company has collaborated with leading national advertisers and top advertising agencies, establishing a strong presence in the digital marketing landscape. Through its innovative approach, MaxPoint connects the digital realm with physical retail, enabling businesses to optimize their brand and retail performance effectively.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

Searchandise Commerce specializes in site monetization and retail media, focusing on the Retail Search Media sector. The company has developed a retail search network that allows product manufacturers, their agencies, and retail partners to enhance their visibility on retail websites and mobile platforms through cost-per-click bidding. This innovative approach enables manufacturers to improve their positioning in search and browse results, leading to increased clicks and sales. Simultaneously, retailers can transform their on-site search functions from a cost center into a profit center, creating additional revenue streams without disrupting the consumer experience. Their flagship service, HitList, facilitates the integration of manufacturer bids into product presentations, unlocking previously untapped online real estate for retailers.

ShopIgniter is a provider of electronic commerce software services, specializing in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform provides tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Notable brands such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to manage and measure impactful social media advertising campaigns. By focusing on delivering high-value brand outcomes at scale, ShopIgniter addresses the growing need for effective marketing solutions in the dynamic social media landscape.

Yieldex is a leading provider of digital advertising management and analytics tools designed for online publishers and advertisers. The company offers a range of services, including advertising inventory management, forecasting, and yield optimization. Its flagship products, DynamicIQ and BusinessIQ, deliver decision support for sales and operations, providing insights into available inventory and revenue forecasts while enabling efficient management of digital advertising strategies. Yieldex's programmatic marketplace, YieldexDirect, allows advertisers and publishers to buy and sell targeted inventory conveniently. Prominent media companies, including The New York Times, CBS, and ESPN, utilize Yieldex's solutions to enhance their advertising operations, streamline processes, and maximize revenue potential.

Mixpo, Inc. is a Seattle-based company that operates a comprehensive advertising platform specializing in social, display, and video advertising. Founded in 2002, Mixpo provides tools for advertisers, agencies, and media companies to create, deliver, and measure digital advertising campaigns effectively. The platform enhances campaign performance by integrating channels, assets, and providing advanced capabilities such as measurement, bid optimization, targeting, and retargeting. It also offers solutions tailored for brand advertisers, local creative services, national networks, and advertising exchanges. Known for its innovative technology and deep data insights, Mixpo facilitates ad verification and performance analysis across various demographics and devices. As of 2017, Mixpo functions as a subsidiary of Netsertive, Inc.

Local Marketers is a start up that focuses on small to medium sized businesses' advertising needs.

Mercent is a technology company based in Seattle that specializes in online marketing solutions for retailers. Founded by former Amazon.com professionals, Mercent provides a hosted performance marketing software known as Mercent Retail™. This platform serves as a comprehensive integration point between retail management systems and various online channels, allowing retailers to automate, measure, and optimize their merchandising campaigns. Its services are aimed at helping large brand-name retailers, such as 1-800-Flowers, the Home Shopping Network, and L'Occitane USA, to effectively reach and convert online shoppers. Mercent supports a variety of purchasing destinations, including major e-commerce platforms, search engines, and social shopping sites, enabling retailers to enhance their paid search and display advertising efforts. The company is venture-funded and has established itself as a leader in the field of online retail marketing.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

Mercent is a technology company based in Seattle that specializes in online marketing solutions for retailers. Founded by former Amazon.com professionals, Mercent provides a hosted performance marketing software known as Mercent Retail™. This platform serves as a comprehensive integration point between retail management systems and various online channels, allowing retailers to automate, measure, and optimize their merchandising campaigns. Its services are aimed at helping large brand-name retailers, such as 1-800-Flowers, the Home Shopping Network, and L'Occitane USA, to effectively reach and convert online shoppers. Mercent supports a variety of purchasing destinations, including major e-commerce platforms, search engines, and social shopping sites, enabling retailers to enhance their paid search and display advertising efforts. The company is venture-funded and has established itself as a leader in the field of online retail marketing.

Local Marketers is a start up that focuses on small to medium sized businesses' advertising needs.

Mixpo, Inc. is a Seattle-based company that operates a comprehensive advertising platform specializing in social, display, and video advertising. Founded in 2002, Mixpo provides tools for advertisers, agencies, and media companies to create, deliver, and measure digital advertising campaigns effectively. The platform enhances campaign performance by integrating channels, assets, and providing advanced capabilities such as measurement, bid optimization, targeting, and retargeting. It also offers solutions tailored for brand advertisers, local creative services, national networks, and advertising exchanges. Known for its innovative technology and deep data insights, Mixpo facilitates ad verification and performance analysis across various demographics and devices. As of 2017, Mixpo functions as a subsidiary of Netsertive, Inc.

Mercent is a technology company based in Seattle that specializes in online marketing solutions for retailers. Founded by former Amazon.com professionals, Mercent provides a hosted performance marketing software known as Mercent Retail™. This platform serves as a comprehensive integration point between retail management systems and various online channels, allowing retailers to automate, measure, and optimize their merchandising campaigns. Its services are aimed at helping large brand-name retailers, such as 1-800-Flowers, the Home Shopping Network, and L'Occitane USA, to effectively reach and convert online shoppers. Mercent supports a variety of purchasing destinations, including major e-commerce platforms, search engines, and social shopping sites, enabling retailers to enhance their paid search and display advertising efforts. The company is venture-funded and has established itself as a leader in the field of online retail marketing.

WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.

WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.