Madrona

Madrona Venture Group, established in 1995 and headquartered in Seattle, Washington, is a venture capital firm focusing on early-stage investments in the information technology sector. The firm primarily invests in the Pacific Northwest region, with a preference for companies operating in consumer Internet, commercial software, digital media, and emerging technologies like AI/ML and fintech. Madrona typically invests between $2 million and $10 million, often taking a board seat in portfolio companies.

Tom Alberg

Co-Founder and Managing Director

Loren Alhadeff

Venture Partner

Anna Baird

Operating Partner

Jennifer Chambers

Administrative Partner

Troy Cichos

COO and Partner

Hope Cochran

Managing Director

Jack Creighton

Strategic Director

Aseem Datar

Partner

Maria Gilfoyle

Investor

Paul Goodrich

Co-Founder and Managing Director

Gerald Grinstein

Co-Founder and Strategic Director

Joe Horsman

Investor

Len Jordan

Venture Partner

Daniel Li

Venture Partner

Matthew McIlwain

Managing Director

Karan Mehandru

Managing Director

Mark Nelson

Venture Partner

Babak Parviz

Venture Partner

James Phillips

Strategic Director

Chris Picardo

Partner

Tim Porter

Managing Director

Vivek Ramaswami

Partner

William Ruckelshaus

Strategic Director

Siddharth Shenai

Venture Partner

Steve Singh

Managing Director

Soma Somasegar

Managing Director

John Torrey

Venture Partner

Jon Turow

Partner

Dan Weld

Venture Partner

Past deals in Analytics

Ravenna

Seed Round in 2025
Ravenna specializes in an AI-driven internal help desk platform, primarily serving IT and operations teams. The platform integrates with Slack, transforming any message into support tickets, automating service requests, and streamlining workflows. It also generates AI-powered knowledge and provides analytics to help teams measure and improve their performance over time.

Gradial

Series A in 2025
Gradial is a developer of an enterprise generative artificial intelligence platform that enables organizations to create effective native and cross-application workflows while enhancing customer support. The platform integrates with content management systems to optimize routine marketing tasks, such as content updates, allowing creative teams to concentrate on strategic initiatives. By streamlining the entire content supply chain, Gradial supports activities like new page design, brand-aligned content creation, and omnichannel distribution. Additionally, it facilitates improved experimentation and analytics related to customer journeys, empowering businesses to make data-driven decisions and enabling creative teams to prioritize their core brand strategies.

Read AI

Series B in 2024
Read AI is a developer of a meeting analytics platform that aims to enhance meeting wellness and streamline communication. The platform provides features such as automated scheduling, real-time analytics, and detailed meeting summaries, known as "Readouts," which are compatible with email and messaging services like Gmail, Outlook, Teams, and Slack. Additionally, Read AI can summarize video calls across various platforms, including Zoom, Microsoft Teams, and Google Meet, making it adaptable for different meeting contexts. By offering metrics on talk time, engagement, and sentiment, Read AI enables all attendees to gauge the effectiveness of meetings. The company's tools are designed to facilitate productive conversations and improve overall meeting outcomes.

Shaped

Series A in 2024
Shaped is a technology company based in New York, founded in 2021. It specializes in developing deep-learning software that enhances user engagement through personalized feeds, notifications, and recommendations. Shaped's platform utilizes artificial intelligence and machine learning to help businesses understand and predict user behavior, ultimately increasing conversion rates and revenue. The system is configurable and adapts in real-time, making it a versatile tool for companies looking to optimize their digital content strategies.

Read AI

Series A in 2024
Read AI is a developer of a meeting analytics platform that aims to enhance meeting wellness and streamline communication. The platform provides features such as automated scheduling, real-time analytics, and detailed meeting summaries, known as "Readouts," which are compatible with email and messaging services like Gmail, Outlook, Teams, and Slack. Additionally, Read AI can summarize video calls across various platforms, including Zoom, Microsoft Teams, and Google Meet, making it adaptable for different meeting contexts. By offering metrics on talk time, engagement, and sentiment, Read AI enables all attendees to gauge the effectiveness of meetings. The company's tools are designed to facilitate productive conversations and improve overall meeting outcomes.

Observe

Series B in 2024
Observe Inc. is a technology company based in San Mateo, California, founded in 2017. It specializes in developing an online platform for log analytics, infrastructure monitoring, and application performance management. The company's platform addresses the complexities of data management by consolidating logs, metrics, and traces into a unified data lake, thereby simplifying the analysis and troubleshooting of distributed applications. Its innovative Data Graph technology enhances the speed of diagnosing issues in these applications, significantly outperforming traditional observability solutions. By leveraging an elastic cloud architecture, Observe enables businesses to reduce outages and improve customer experiences while allowing engineers to focus on feature development rather than incident investigations.

Gradial

Seed Round in 2023
Gradial is a developer of an enterprise generative artificial intelligence platform that enables organizations to create effective native and cross-application workflows while enhancing customer support. The platform integrates with content management systems to optimize routine marketing tasks, such as content updates, allowing creative teams to concentrate on strategic initiatives. By streamlining the entire content supply chain, Gradial supports activities like new page design, brand-aligned content creation, and omnichannel distribution. Additionally, it facilitates improved experimentation and analytics related to customer journeys, empowering businesses to make data-driven decisions and enabling creative teams to prioritize their core brand strategies.

HockeyStack

Seed Round in 2023
HockeyStack is a developer of an analytics and attribution platform tailored for B2B companies aiming to optimize their revenue growth. The platform provides marketing teams with tools to drive pipeline efficiency and equips sales teams to close deals more quickly through modern attribution and unified buyer journeys. By integrating data from marketing, sales, and product sources, HockeyStack offers a comprehensive view of customer interactions, allowing businesses to identify the most effective marketing channels. This capability enables companies to optimize their campaigns and accurately attribute revenue to specific touchpoints within the customer journey.

MotherDuck

Series B in 2023
MotherDuck is a company that specializes in data infrastructure and analytics, providing a serverless platform designed for both small and large datasets. By integrating the efficiency of DuckDB with cloud capabilities, MotherDuck delivers a user-friendly analytics solution that supports hybrid execution. Its platform utilizes an embedded database to facilitate the analysis of big data, enabling businesses to prototype with both local and remote data seamlessly. This integrated environment allows organizations to effectively analyze their data, enhancing collaboration and maximizing profitability.

TROOP (formerly TroopTravel)

Series B in 2023
TROOP is a data aggregation and visualization technology that helps corporations plan in-person meetings using data instead of opinions. It aggregates data around safety, service, sustainability, and savings. TROOP is the single source of truth that powers these decisions for worldwide organizations across numerous industries by delivering all of the data needed to make decisions on how to meet, whether it's COVID-related constraints, travel and lodging costs, or other factors.

MotherDuck

Series A in 2022
MotherDuck is a company that specializes in data infrastructure and analytics, providing a serverless platform designed for both small and large datasets. By integrating the efficiency of DuckDB with cloud capabilities, MotherDuck delivers a user-friendly analytics solution that supports hybrid execution. Its platform utilizes an embedded database to facilitate the analysis of big data, enabling businesses to prototype with both local and remote data seamlessly. This integrated environment allows organizations to effectively analyze their data, enhancing collaboration and maximizing profitability.

MotherDuck

Seed Round in 2022
MotherDuck is a company that specializes in data infrastructure and analytics, providing a serverless platform designed for both small and large datasets. By integrating the efficiency of DuckDB with cloud capabilities, MotherDuck delivers a user-friendly analytics solution that supports hybrid execution. Its platform utilizes an embedded database to facilitate the analysis of big data, enabling businesses to prototype with both local and remote data seamlessly. This integrated environment allows organizations to effectively analyze their data, enhancing collaboration and maximizing profitability.

Clozd

Series A in 2022
Clozd, founded in 2017 and based in Lehi, Utah, specializes in win-loss analysis services and technology. The company develops analytics software that synthesizes win-loss data from various sources to uncover the underlying reasons behind a company's successes and failures. By providing meaningful insights, Clozd enables its clients to enhance product strategies, refine messaging, and improve sales outcomes, all while fostering strategic alignment within their organizations.

Observe

Series A in 2022
Observe Inc. is a technology company based in San Mateo, California, founded in 2017. It specializes in developing an online platform for log analytics, infrastructure monitoring, and application performance management. The company's platform addresses the complexities of data management by consolidating logs, metrics, and traces into a unified data lake, thereby simplifying the analysis and troubleshooting of distributed applications. Its innovative Data Graph technology enhances the speed of diagnosing issues in these applications, significantly outperforming traditional observability solutions. By leveraging an elastic cloud architecture, Observe enables businesses to reduce outages and improve customer experiences while allowing engineers to focus on feature development rather than incident investigations.

RelationalAI

Series B in 2022
RelationalAI is a company that specializes in creating a relational knowledge graph system aimed at addressing complex business challenges. By focusing on the intricate interdependencies and structures present in organizations, RelationalAI enhances the capabilities of the modern data stack. This innovation accelerates the development of intelligent applications by enabling entrepreneurs to build data-centric solutions with integrated semantic layers. The company's approach seeks to simplify the process of codifying and leveraging knowledge, thereby lowering barriers for businesses to create and utilize intelligent applications effectively.

Statsig

Series B in 2022
Statsig is a modern product experimentation platform that enables businesses to optimize their decision-making through comprehensive digital product testing. Unlike traditional A/B testing tools, Statsig tracks the impact of every feature release, allowing teams to quantify the effects of their efforts. Its Product Observability feature helps teams identify metric drops shortly after launching new features, facilitating quick adjustments to improve performance. This capability empowers product developers to conduct numerous high-quality experiments and analyze user responses to new functionalities daily. Founded by a team with a background at Facebook, Statsig aims to enhance product velocity and efficiency by providing advanced data tools and infrastructure that promote informed decision-making in product development.

CommerceIQ

Series D in 2022
CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

PlexTrac

Series B in 2022
PlexTrac LLC, based in Eagle, Idaho, specializes in developing a software platform designed for cybersecurity professionals. This platform facilitates tracking of results from security assessments like penetration testing, monitors progress towards fixing identified vulnerabilities, and centralizes data from existing security tools to enable efficient triaging, prioritization, and remediation management. The company's solution aims to streamline cybersecurity processes across the lifecycle, enhancing organizational efficiency and focus on critical security tasks.

Clari

Series F in 2022
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

Pendulum Intelligence

Seed Round in 2022
Pendulum Intelligence is an AI and machine learning-driven platform that assists companies and government organizations in identifying and understanding harmful narratives on social media and other online content. The platform offers a range of services, including a narrative engine, community engine, intelligence explorer, and monitoring system. These tools enable clients to effectively manage their online presence while mitigating cyber threats and risks associated with social media. By leveraging advanced analytics, Pendulum provides insights that help organizations navigate the complexities of digital communication and protect their reputations.

WhyLabs

Series A in 2021
WhyLabs, Inc. is a technology company that specializes in AI observability, providing tools designed to enhance the performance and reliability of AI applications. Its platform is capable of analyzing both structured and unstructured data in real-time, allowing teams to monitor model accuracy, detect concept drift, and investigate model behavior across various segments. WhyLabs' solutions are utilized by a diverse range of organizations, from Fortune 100 companies to startups focused on AI, enabling them to identify and address issues like bias, performance decay, and data quality concerns. By leveraging WhyLabs' open-source tools and SaaS offerings, teams can significantly reduce manual operations and expedite the resolution of AI-related incidents, fostering a more efficient and effective approach to managing AI systems. The company was incubated at the Allen Institute for Artificial Intelligence and has garnered support from notable investors in the AI sector.

Magnify

Seed Round in 2021
Magnify operates a post-sales orchestration platform that aids software companies in enhancing their customer experience. Utilizing artificial intelligence and machine learning, the platform automates various aspects of the customer lifecycle, from onboarding to renewal, while seamlessly integrating with existing technologies. Magnify focuses on driving product adoption and growth by optimizing customer interactions through tailored sequences and timing, which include emails, training videos, and in-product engagements. Additionally, the platform identifies potential churn and opportunities for expansion, allowing companies to proactively implement appropriate actions to improve retention rates and ensure the success of customer accounts.

TROOP (formerly TroopTravel)

Series A in 2021
TROOP is a data aggregation and visualization technology that helps corporations plan in-person meetings using data instead of opinions. It aggregates data around safety, service, sustainability, and savings. TROOP is the single source of truth that powers these decisions for worldwide organizations across numerous industries by delivering all of the data needed to make decisions on how to meet, whether it's COVID-related constraints, travel and lodging costs, or other factors.

Read AI

Seed Round in 2021
Read AI is a developer of a meeting analytics platform that aims to enhance meeting wellness and streamline communication. The platform provides features such as automated scheduling, real-time analytics, and detailed meeting summaries, known as "Readouts," which are compatible with email and messaging services like Gmail, Outlook, Teams, and Slack. Additionally, Read AI can summarize video calls across various platforms, including Zoom, Microsoft Teams, and Google Meet, making it adaptable for different meeting contexts. By offering metrics on talk time, engagement, and sentiment, Read AI enables all attendees to gauge the effectiveness of meetings. The company's tools are designed to facilitate productive conversations and improve overall meeting outcomes.

TaxBit

Series B in 2021
TaxBit is a cryptocurrency tax and accounting software company that automates tax calculations and reporting for cryptocurrency transactions. Its platform allows users to link their exchanges and wallets to efficiently gather transaction data, which is then processed to generate tax forms automatically. In addition to tax automation, TaxBit offers real-time portfolio tracking and insights for tax optimization, enabling users to make informed, tax-efficient trading decisions throughout the year. The company serves both individual consumers and enterprises, providing a comprehensive solution for managing cryptocurrency tax compliance and accounting needs.

Statsig

Series A in 2021
Statsig is a modern product experimentation platform that enables businesses to optimize their decision-making through comprehensive digital product testing. Unlike traditional A/B testing tools, Statsig tracks the impact of every feature release, allowing teams to quantify the effects of their efforts. Its Product Observability feature helps teams identify metric drops shortly after launching new features, facilitating quick adjustments to improve performance. This capability empowers product developers to conduct numerous high-quality experiments and analyze user responses to new functionalities daily. Founded by a team with a background at Facebook, Statsig aims to enhance product velocity and efficiency by providing advanced data tools and infrastructure that promote informed decision-making in product development.

Amperity

Series D in 2021
Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.

CommerceIQ

Series C in 2021
CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

Observe

Venture Round in 2021
Observe Inc. is a technology company based in San Mateo, California, founded in 2017. It specializes in developing an online platform for log analytics, infrastructure monitoring, and application performance management. The company's platform addresses the complexities of data management by consolidating logs, metrics, and traces into a unified data lake, thereby simplifying the analysis and troubleshooting of distributed applications. Its innovative Data Graph technology enhances the speed of diagnosing issues in these applications, significantly outperforming traditional observability solutions. By leveraging an elastic cloud architecture, Observe enables businesses to reduce outages and improve customer experiences while allowing engineers to focus on feature development rather than incident investigations.

PlexTrac

Series A in 2021
PlexTrac LLC, based in Eagle, Idaho, specializes in developing a software platform designed for cybersecurity professionals. This platform facilitates tracking of results from security assessments like penetration testing, monitors progress towards fixing identified vulnerabilities, and centralizes data from existing security tools to enable efficient triaging, prioritization, and remediation management. The company's solution aims to streamline cybersecurity processes across the lifecycle, enhancing organizational efficiency and focus on critical security tasks.

Clari

Series E in 2021
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

Knock

Venture Round in 2021
Knock, Inc. is a technology company that specializes in providing a comprehensive front office platform for property managers and landlords within the multifamily housing sector. Established in 2013 and headquartered in Seattle, Washington, Knock offers a customer relationship management (CRM) solution that enhances communication and operational efficiency for leasing teams. The platform integrates various communication channels, including email, phone, and SMS, allowing users to manage leads, track leasing activities, and automate essential processes such as tour scheduling and lease renewals. By delivering insights and performance trends, Knock empowers property managers to monitor team activities and improve net operating income (NOI), ultimately facilitating better engagement with prospective and current renters.

RelationalAI

Series A in 2021
RelationalAI is a company that specializes in creating a relational knowledge graph system aimed at addressing complex business challenges. By focusing on the intricate interdependencies and structures present in organizations, RelationalAI enhances the capabilities of the modern data stack. This innovation accelerates the development of intelligent applications by enabling entrepreneurs to build data-centric solutions with integrated semantic layers. The company's approach seeks to simplify the process of codifying and leveraging knowledge, thereby lowering barriers for businesses to create and utilize intelligent applications effectively.

Lattice

Seed Round in 2020
Lattice Data, Inc. specializes in data analytics solutions, focusing on processing unstructured data such as text and images. Established in 2015 and based in Menlo Park, California, the company emerged from a Stanford research project known as DeepDive, which serves as a framework for statistical inference. Lattice Data aims to unlock the value in "dark data" to address critical real-world challenges. By converting unstructured data into structured formats, their data management platform enables organizations to utilize traditional analysis tools effectively, enhancing their ability to process and analyze complex information. As of May 2017, Lattice Data operates as a subsidiary of Apple Inc.

WhyLabs

Seed Round in 2020
WhyLabs, Inc. is a technology company that specializes in AI observability, providing tools designed to enhance the performance and reliability of AI applications. Its platform is capable of analyzing both structured and unstructured data in real-time, allowing teams to monitor model accuracy, detect concept drift, and investigate model behavior across various segments. WhyLabs' solutions are utilized by a diverse range of organizations, from Fortune 100 companies to startups focused on AI, enabling them to identify and address issues like bias, performance decay, and data quality concerns. By leveraging WhyLabs' open-source tools and SaaS offerings, teams can significantly reduce manual operations and expedite the resolution of AI-related incidents, fostering a more efficient and effective approach to managing AI systems. The company was incubated at the Allen Institute for Artificial Intelligence and has garnered support from notable investors in the AI sector.

Knock

Series B in 2020
Knock, Inc. is a technology company that specializes in providing a comprehensive front office platform for property managers and landlords within the multifamily housing sector. Established in 2013 and headquartered in Seattle, Washington, Knock offers a customer relationship management (CRM) solution that enhances communication and operational efficiency for leasing teams. The platform integrates various communication channels, including email, phone, and SMS, allowing users to manage leads, track leasing activities, and automate essential processes such as tour scheduling and lease renewals. By delivering insights and performance trends, Knock empowers property managers to monitor team activities and improve net operating income (NOI), ultimately facilitating better engagement with prospective and current renters.

Wicket Labs

Venture Round in 2020
Wicket Labs, Inc. is a Seattle-based company that specializes in developing tools for websites and applications to address application program interface issues. Its flagship product, The Wicket Scorecard, provides an audience insights platform specifically designed for media companies. This tool enhances visibility into customer interactions, allowing companies to understand the impact of various initiatives on their business. By integrating and harmonizing data sources, Wicket Scorecard empowers clients to improve audience acquisition, drive engagement, and reduce churn, ultimately increasing audience lifetime value. Founded in 2016, Wicket Labs combines extensive industry experience with a commitment to integrity, diversity, empathy, and curiosity, aiming to support media companies in leveraging data for more informed decision-making and better outcomes.

Clari

Series D in 2019
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

Amperity

Series C in 2019
Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.

College Pulse

Seed Round in 2019
College Pulse Inc. is a student-centered opinion platform based in the United States that empowers students to gather and share public opinion within their college communities. By conducting surveys that focus on issues relevant to students, the platform aims to provide an accurate and less invasive means of measuring public sentiment on campuses. Recognizing the importance of students' perspectives, College Pulse has established itself as the largest and most reliable source of college student opinion. The company combines social applications with institutional research methodologies, enabling educational institutions to collect valuable insights at competitive prices while fostering a greater understanding of campus dynamics.

Igneous

Series C in 2019
Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Knock

Series A in 2019
Knock, Inc. is a technology company that specializes in providing a comprehensive front office platform for property managers and landlords within the multifamily housing sector. Established in 2013 and headquartered in Seattle, Washington, Knock offers a customer relationship management (CRM) solution that enhances communication and operational efficiency for leasing teams. The platform integrates various communication channels, including email, phone, and SMS, allowing users to manage leads, track leasing activities, and automate essential processes such as tour scheduling and lease renewals. By delivering insights and performance trends, Knock empowers property managers to monitor team activities and improve net operating income (NOI), ultimately facilitating better engagement with prospective and current renters.

Snowflake

Series F in 2018
Snowflake Inc. is a cloud-based data platform that offers a comprehensive solution for data warehousing, data lakes, and data sharing. Founded in 2012 and headquartered in San Mateo, California, the company provides organizations of various sizes and industries with the tools to consolidate data into a single source of truth, enabling meaningful business insights and the development of data-driven applications. Snowflake's platform is designed to facilitate instant, secure access to a wide array of data, supporting multiple data workloads and making it suitable for modern data applications. The company's innovative approach allows enterprises to quickly buy and ingest data, significantly reducing the time required compared to traditional methods. With a customer base that includes over 3,000 organizations, nearly 30% of which are part of the Fortune 500, Snowflake is recognized for its cost-effective solutions that leverage the power of cloud technology.

iSpot

Series C in 2018
iSpot.tv, Inc. is a company specializing in real-time analytics for television advertising, providing insights into the effectiveness of ad campaigns across various broadcast and cable networks, as well as smart TVs. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv offers a platform that allows advertisers to track ad creatives, airings, spending, and viewer impressions with a level of precision akin to digital metrics. The platform measures consumer engagement, assesses the impact of TV and streaming ads on sales, and provides actionable insights that enable advertisers to refine their media strategies and enhance creative effectiveness. iSpot.tv serves a diverse clientele, including television brands, networks, and studios, helping them to gauge the business impact of their advertising efforts in real-time.

Wicket Labs

Seed Round in 2018
Wicket Labs, Inc. is a Seattle-based company that specializes in developing tools for websites and applications to address application program interface issues. Its flagship product, The Wicket Scorecard, provides an audience insights platform specifically designed for media companies. This tool enhances visibility into customer interactions, allowing companies to understand the impact of various initiatives on their business. By integrating and harmonizing data sources, Wicket Scorecard empowers clients to improve audience acquisition, drive engagement, and reduce churn, ultimately increasing audience lifetime value. Founded in 2016, Wicket Labs combines extensive industry experience with a commitment to integrity, diversity, empathy, and curiosity, aiming to support media companies in leveraging data for more informed decision-making and better outcomes.

Mobilewalla

Series B in 2018
Mobilewalla, Inc. is a data analytics company specializing in mobile consumer behavior insights. Founded in 2011 and headquartered in New York, with additional offices in Kolkata, Singapore, Seattle, and other locations, Mobilewalla offers a comprehensive platform for audience segmentation and engagement in marketing. Its Data as a Service (DaaS) solution provides customized data streams that enhance enterprise data assets. The company utilizes a unique compression algorithm, Microwalla, to analyze vast amounts of data, enabling time-based analysis of location and app usage on a global scale. Mobilewalla's audience discovery technology identifies consumer interests over time, allowing clients to effectively engage with their target audiences. Its services are utilized by various advertising agencies and global brands, including Unilever and Starbucks, to connect with consumers based on their passions and behaviors.

Pulse Labs - The Best Insights Have a Pulse

Seed Round in 2018
Pulse Labs is a Seattle-based company that specializes in user testing for voice applications within the voice ecosystem, including platforms like Amazon Alexa and Google Assistant. Founded in 2017, Pulse Labs offers a comprehensive platform that enables developers and designers to conduct rigorous testing of their voice applications with real users from diverse demographics. By capturing real-time interactions and analyzing user behavior, the company provides valuable insights that help businesses enhance user experience and satisfaction. Pulse Labs has positioned itself as a premier solution for obtaining user feedback, facilitating informed product development in the rapidly evolving voice application market. The company was also selected as one of the nine startups in the inaugural Alexa Accelerator, which is supported by Amazon's Alexa Fund and Techstars Seattle.

Igneous

Series B in 2018
Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Amperity

Series B in 2017
Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.

Snowflake

Series D in 2017
Snowflake Inc. is a cloud-based data platform that offers a comprehensive solution for data warehousing, data lakes, and data sharing. Founded in 2012 and headquartered in San Mateo, California, the company provides organizations of various sizes and industries with the tools to consolidate data into a single source of truth, enabling meaningful business insights and the development of data-driven applications. Snowflake's platform is designed to facilitate instant, secure access to a wide array of data, supporting multiple data workloads and making it suitable for modern data applications. The company's innovative approach allows enterprises to quickly buy and ingest data, significantly reducing the time required compared to traditional methods. With a customer base that includes over 3,000 organizations, nearly 30% of which are part of the Fortune 500, Snowflake is recognized for its cost-effective solutions that leverage the power of cloud technology.

Versive

Series C in 2017
Versive, Inc. is a cybersecurity company that specializes in developing artificial intelligence-based applications for enterprises to effectively address cybersecurity threats. Founded in 2012 and based in Seattle, Washington, with additional offices in New York, Menlo Park, and London, Versive offers the Versive Security Engine (VSE), which automates the detection of advanced persistent threats, insider threats, and malicious domains. This platform helps security teams by mapping adversary activities into actionable insights, thereby enabling proactive responses to threats. VSE functions as a critical component of a company’s security infrastructure, capable of identifying sophisticated internal and external threats across on-premises and cloud environments. As of October 2018, Versive operates as a subsidiary of eSentire Inc.

Bizible

Venture Round in 2017
Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

AnsweriQ

Series A in 2017
AnswerIQ Inc. is a Seattle-based company that provides artificial intelligence solutions to enhance customer support efficiency and accuracy while lowering operational costs. Founded in 2017, the company offers a range of services, including Self Assist, which intelligently deflects tickets by understanding their context; a Customer Support AI Chatbot that automates responses and guides users to relevant knowledge articles; and Automated Customer Support Triage, which classifies issues across various systems. Additionally, AnswerIQ's Automated Ticket Response solution allows for automatic replies based on set criteria, while Agent Assist speeds up ticketing processes and integrates seamlessly with existing customer experience management systems. The company also provides Analytics Assessment Tools to identify inefficiencies in support operations. As a spin-out from GE and a subsidiary of Freshworks Inc., AnswerIQ leverages its advanced algorithms to optimize the customer support landscape for various organizations.

Wicket Labs

Seed Round in 2017
Wicket Labs, Inc. is a Seattle-based company that specializes in developing tools for websites and applications to address application program interface issues. Its flagship product, The Wicket Scorecard, provides an audience insights platform specifically designed for media companies. This tool enhances visibility into customer interactions, allowing companies to understand the impact of various initiatives on their business. By integrating and harmonizing data sources, Wicket Scorecard empowers clients to improve audience acquisition, drive engagement, and reduce churn, ultimately increasing audience lifetime value. Founded in 2016, Wicket Labs combines extensive industry experience with a commitment to integrity, diversity, empathy, and curiosity, aiming to support media companies in leveraging data for more informed decision-making and better outcomes.

Amperity

Series A in 2016
Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.

Cedexis

Series B in 2016
Cedexis Inc. is a company that specializes in Internet performance control and monitoring solutions. Founded in 2009 by veterans of the web hosting and content delivery market, Cedexis provides a suite of tools designed to optimize web performance across various data centers, delivery networks, and clouds. Its flagship products include Cedexis Radar, a traffic management platform; Cedexis Openmix, a data-driven cloud routing platform that directs traffic based on real-time performance data; and Cedexis Pulse, which allows users to access application-specific information. The company offers adaptive automation to optimize traffic dynamically, ensuring that businesses can select the best-performing clouds for their needs. Cedexis is particularly valuable for media, retail, and consumer brands that depend on high availability and fast load times to enhance user experience and drive revenue. Headquartered in Portland, Oregon, Cedexis also has offices in Paris, San Francisco, and sales representatives across multiple countries including the United Kingdom and Germany.

CommerceIQ

Series B in 2016
CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

Boomerang Commerce

Series B in 2016
Boomerang Commerce is a technology company that provides a software-as-a-service (SaaS) platform designed to help omni-channel retailers optimize revenue and margin growth through advanced pricing strategies. The company leverages machine learning and real-time data analytics to analyze, test, and implement smart pricing solutions across millions of products, including private labels. Boomerang's client base includes prominent retailers such as Staples and OfficeDepot, as well as web-only platforms like Groupon Goods. The platform has demonstrated significant financial impact, generating an estimated $40 million in incremental revenue and $9 million in incremental margins for every $1 billion in revenue processed. Founded by industry veterans with experience from major companies, Boomerang has received recognition as a Gartner Cool Vendor in Digital Commerce and is listed among the top 50 big data companies globally.

iSpot

Series B in 2015
iSpot.tv, Inc. is a company specializing in real-time analytics for television advertising, providing insights into the effectiveness of ad campaigns across various broadcast and cable networks, as well as smart TVs. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv offers a platform that allows advertisers to track ad creatives, airings, spending, and viewer impressions with a level of precision akin to digital metrics. The platform measures consumer engagement, assesses the impact of TV and streaming ads on sales, and provides actionable insights that enable advertisers to refine their media strategies and enhance creative effectiveness. iSpot.tv serves a diverse clientele, including television brands, networks, and studios, helping them to gauge the business impact of their advertising efforts in real-time.

Turi

Series B in 2015
Turi is a machine learning platform based in Seattle, Washington, specializing in the development of big data analytics products. Originally launched as Dato in 2013 by a team including Danny Bickson, Haijie Gu, Yucheng Low, Joseph Gonzalez, and Carlos Guestrin, Turi has evolved from its initial focus on graph analysis to encompass a wide range of functionalities, including handling tables, text, and images. Its platform is widely utilized for various applications such as recommendation systems, fraud detection, and customer sentiment analysis. Turi's technology is employed by numerous notable clients, including e-tailers, service providers, and Fortune 5000 companies like Zillow, ExxonMobil, and Adobe, enabling them to build predictive applications and leverage data for enhanced decision-making.

Bizible

Series B in 2014
Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

Boomerang Commerce

Series A in 2014
Boomerang Commerce is a technology company that provides a software-as-a-service (SaaS) platform designed to help omni-channel retailers optimize revenue and margin growth through advanced pricing strategies. The company leverages machine learning and real-time data analytics to analyze, test, and implement smart pricing solutions across millions of products, including private labels. Boomerang's client base includes prominent retailers such as Staples and OfficeDepot, as well as web-only platforms like Groupon Goods. The platform has demonstrated significant financial impact, generating an estimated $40 million in incremental revenue and $9 million in incremental margins for every $1 billion in revenue processed. Founded by industry veterans with experience from major companies, Boomerang has received recognition as a Gartner Cool Vendor in Digital Commerce and is listed among the top 50 big data companies globally.

CommerceIQ

Series A in 2014
CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

Placed

Series B in 2014
Placed, Inc. is a location-driven insights and mobile advertising intelligence company that specializes in analyzing consumer behavior through mobile device location data. Founded in January 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company provides a range of solutions including Placed Insights, which offers actionable intelligence on offline consumer behavior, and Placed Targeting, which allows marketers to reach their audience in real-world locations. Placed Attribution quantifies the impact of mobile advertisements on in-store visits, while Placed Affiliate generates recurring revenue for clients without altering the user experience. The company leverages extensive location data to connect the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively measure the impact of their advertising campaigns and gain competitive insights. Placed operates as a subsidiary of Foursquare Labs, Inc. and has received backing from investment firms such as Madrona Venture Group and Two Sigma Ventures.

ExtraHop Networks

Series C in 2014
ExtraHop Networks, Inc. specializes in real-time wire data analytics solutions that enhance application and infrastructure monitoring for organizations. Founded in 2007 and based in Seattle, Washington, ExtraHop offers its ExtraHop platform, which provides operational intelligence to IT teams, enabling them to proactively identify and resolve issues, collaborate effectively, and support various IT initiatives. The company's offerings include the ExtraHop Addy cloud service, which utilizes machine learning to deliver real-time insights, and Reveal(x) 360, a SaaS-based solution designed for network detection and response across multicloud and hybrid environments. ExtraHop's technology supports a wide range of sectors, including healthcare, finance, retail, and government, by facilitating threat detection, investigation, and compliance. The company also provides professional services, training, and support to ensure effective deployment and utilization of its solutions.

Versive

Series B in 2014
Versive, Inc. is a cybersecurity company that specializes in developing artificial intelligence-based applications for enterprises to effectively address cybersecurity threats. Founded in 2012 and based in Seattle, Washington, with additional offices in New York, Menlo Park, and London, Versive offers the Versive Security Engine (VSE), which automates the detection of advanced persistent threats, insider threats, and malicious domains. This platform helps security teams by mapping adversary activities into actionable insights, thereby enabling proactive responses to threats. VSE functions as a critical component of a company’s security infrastructure, capable of identifying sophisticated internal and external threats across on-premises and cloud environments. As of October 2018, Versive operates as a subsidiary of eSentire Inc.

Igneous

Series A in 2014
Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Igneous

Seed Round in 2013
Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Seeq

Series A in 2013
Seeq Corporation is a software company that specializes in analytics solutions for industrial process data. Founded in 2012 and headquartered in Seattle, Washington, Seeq provides an application that enables users to process data analytics, cleanse data, model information, and monitor assets in real time. The platform integrates data from various sources, including historians like OSIsoft PI and relational databases such as SQL Server and Oracle. By focusing on industries such as food and beverage, oil and gas, pharmaceuticals, and utilities, Seeq aims to help organizations derive valuable insights from their industrial data. The company fosters collaboration among employees, facilitating better business decisions and operational execution.

iSpot

Series A in 2013
iSpot.tv, Inc. is a company specializing in real-time analytics for television advertising, providing insights into the effectiveness of ad campaigns across various broadcast and cable networks, as well as smart TVs. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv offers a platform that allows advertisers to track ad creatives, airings, spending, and viewer impressions with a level of precision akin to digital metrics. The platform measures consumer engagement, assesses the impact of TV and streaming ads on sales, and provides actionable insights that enable advertisers to refine their media strategies and enhance creative effectiveness. iSpot.tv serves a diverse clientele, including television brands, networks, and studios, helping them to gauge the business impact of their advertising efforts in real-time.

ExtraHop Networks

Series C in 2013
ExtraHop Networks, Inc. specializes in real-time wire data analytics solutions that enhance application and infrastructure monitoring for organizations. Founded in 2007 and based in Seattle, Washington, ExtraHop offers its ExtraHop platform, which provides operational intelligence to IT teams, enabling them to proactively identify and resolve issues, collaborate effectively, and support various IT initiatives. The company's offerings include the ExtraHop Addy cloud service, which utilizes machine learning to deliver real-time insights, and Reveal(x) 360, a SaaS-based solution designed for network detection and response across multicloud and hybrid environments. ExtraHop's technology supports a wide range of sectors, including healthcare, finance, retail, and government, by facilitating threat detection, investigation, and compliance. The company also provides professional services, training, and support to ensure effective deployment and utilization of its solutions.

Versive

Series A in 2013
Versive, Inc. is a cybersecurity company that specializes in developing artificial intelligence-based applications for enterprises to effectively address cybersecurity threats. Founded in 2012 and based in Seattle, Washington, with additional offices in New York, Menlo Park, and London, Versive offers the Versive Security Engine (VSE), which automates the detection of advanced persistent threats, insider threats, and malicious domains. This platform helps security teams by mapping adversary activities into actionable insights, thereby enabling proactive responses to threats. VSE functions as a critical component of a company’s security infrastructure, capable of identifying sophisticated internal and external threats across on-premises and cloud environments. As of October 2018, Versive operates as a subsidiary of eSentire Inc.

Apptio

Series E in 2013
Apptio, Inc. is a provider of cloud-based Technology Business Management (TBM) solutions designed to assist enterprises in managing their IT investments effectively. Founded in 2007 and headquartered in Bellevue, Washington, Apptio offers a suite of applications that leverage business analytics to deliver insights on technology costs, value, and quality. This enables IT leaders to make informed, data-driven decisions that align technology spending with business outcomes. The company’s solutions encompass cost transparency, benchmarking, operational efficiency, and planning, facilitating automation of IT processes. Apptio's technology operates on a next-generation, in-memory cost analytics platform that aggregates and analyzes data from various financial, operational, and billing sources, providing users with deep visibility into the total cost of IT services. The company serves a global market, with operations in several countries, including the United States, the United Kingdom, Germany, and Australia.

Turi

Series A in 2013
Turi is a machine learning platform based in Seattle, Washington, specializing in the development of big data analytics products. Originally launched as Dato in 2013 by a team including Danny Bickson, Haijie Gu, Yucheng Low, Joseph Gonzalez, and Carlos Guestrin, Turi has evolved from its initial focus on graph analysis to encompass a wide range of functionalities, including handling tables, text, and images. Its platform is widely utilized for various applications such as recommendation systems, fraud detection, and customer sentiment analysis. Turi's technology is employed by numerous notable clients, including e-tailers, service providers, and Fortune 5000 companies like Zillow, ExxonMobil, and Adobe, enabling them to build predictive applications and leverage data for enhanced decision-making.

Decide

Series C in 2013
Decide is a Seattle-based company that specializes in online shopping and price-information services. Founded by Prof. Oren Etzioni, a pioneer in internet search technology, the company utilizes advanced data mining techniques to analyze billions of data points from across the web. This allows Decide to assist consumers in identifying the highest-rated products and the optimal times to make purchases. With a track record of 80 percent accuracy in price predictions, Decide has facilitated approximately $200 million in consumer savings. The company's innovative approach combines insights on price drops, new product releases, and product ratings to enhance the shopping experience for its users. Backed by notable early investors from major tech companies, Decide continues to leverage its expertise to empower consumers in making informed purchasing decisions.

Mobilewalla

Series A in 2013
Mobilewalla, Inc. is a data analytics company specializing in mobile consumer behavior insights. Founded in 2011 and headquartered in New York, with additional offices in Kolkata, Singapore, Seattle, and other locations, Mobilewalla offers a comprehensive platform for audience segmentation and engagement in marketing. Its Data as a Service (DaaS) solution provides customized data streams that enhance enterprise data assets. The company utilizes a unique compression algorithm, Microwalla, to analyze vast amounts of data, enabling time-based analysis of location and app usage on a global scale. Mobilewalla's audience discovery technology identifies consumer interests over time, allowing clients to effectively engage with their target audiences. Its services are utilized by various advertising agencies and global brands, including Unilever and Starbucks, to connect with consumers based on their passions and behaviors.

Bizible

Series A in 2012
Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

Versive

Seed Round in 2012
Versive, Inc. is a cybersecurity company that specializes in developing artificial intelligence-based applications for enterprises to effectively address cybersecurity threats. Founded in 2012 and based in Seattle, Washington, with additional offices in New York, Menlo Park, and London, Versive offers the Versive Security Engine (VSE), which automates the detection of advanced persistent threats, insider threats, and malicious domains. This platform helps security teams by mapping adversary activities into actionable insights, thereby enabling proactive responses to threats. VSE functions as a critical component of a company’s security infrastructure, capable of identifying sophisticated internal and external threats across on-premises and cloud environments. As of October 2018, Versive operates as a subsidiary of eSentire Inc.

Versive

Seed Round in 2012
Versive, Inc. is a cybersecurity company that specializes in developing artificial intelligence-based applications for enterprises to effectively address cybersecurity threats. Founded in 2012 and based in Seattle, Washington, with additional offices in New York, Menlo Park, and London, Versive offers the Versive Security Engine (VSE), which automates the detection of advanced persistent threats, insider threats, and malicious domains. This platform helps security teams by mapping adversary activities into actionable insights, thereby enabling proactive responses to threats. VSE functions as a critical component of a company’s security infrastructure, capable of identifying sophisticated internal and external threats across on-premises and cloud environments. As of October 2018, Versive operates as a subsidiary of eSentire Inc.

Apptio

Series D in 2012
Apptio, Inc. is a provider of cloud-based Technology Business Management (TBM) solutions designed to assist enterprises in managing their IT investments effectively. Founded in 2007 and headquartered in Bellevue, Washington, Apptio offers a suite of applications that leverage business analytics to deliver insights on technology costs, value, and quality. This enables IT leaders to make informed, data-driven decisions that align technology spending with business outcomes. The company’s solutions encompass cost transparency, benchmarking, operational efficiency, and planning, facilitating automation of IT processes. Apptio's technology operates on a next-generation, in-memory cost analytics platform that aggregates and analyzes data from various financial, operational, and billing sources, providing users with deep visibility into the total cost of IT services. The company serves a global market, with operations in several countries, including the United States, the United Kingdom, Germany, and Australia.

Placed

Series A in 2012
Placed, Inc. is a location-driven insights and mobile advertising intelligence company that specializes in analyzing consumer behavior through mobile device location data. Founded in January 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company provides a range of solutions including Placed Insights, which offers actionable intelligence on offline consumer behavior, and Placed Targeting, which allows marketers to reach their audience in real-world locations. Placed Attribution quantifies the impact of mobile advertisements on in-store visits, while Placed Affiliate generates recurring revenue for clients without altering the user experience. The company leverages extensive location data to connect the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively measure the impact of their advertising campaigns and gain competitive insights. Placed operates as a subsidiary of Foursquare Labs, Inc. and has received backing from investment firms such as Madrona Venture Group and Two Sigma Ventures.

Cedexis

Series A in 2011
Cedexis Inc. is a company that specializes in Internet performance control and monitoring solutions. Founded in 2009 by veterans of the web hosting and content delivery market, Cedexis provides a suite of tools designed to optimize web performance across various data centers, delivery networks, and clouds. Its flagship products include Cedexis Radar, a traffic management platform; Cedexis Openmix, a data-driven cloud routing platform that directs traffic based on real-time performance data; and Cedexis Pulse, which allows users to access application-specific information. The company offers adaptive automation to optimize traffic dynamically, ensuring that businesses can select the best-performing clouds for their needs. Cedexis is particularly valuable for media, retail, and consumer brands that depend on high availability and fast load times to enhance user experience and drive revenue. Headquartered in Portland, Oregon, Cedexis also has offices in Paris, San Francisco, and sales representatives across multiple countries including the United Kingdom and Germany.

PayScale

Venture Round in 2011
PayScale, Inc. is a leading provider of cloud-based compensation software designed to assist organizations in making informed pay decisions. Founded in 2002 and headquartered in Seattle, Washington, with additional offices in Louisville, Denver, and Cary, the company offers a range of services, including Insight Expert, which streamlines salary benchmarking and pay adjustment processes. PayScale utilizes big data and advanced algorithms to deliver comprehensive compensation management solutions for various industries, such as healthcare, manufacturing, and professional services. Its platform supports over 8,000 customers, including small businesses and Fortune 500 firms, by providing crucial insights that enable fair compensation practices. Additionally, PayScale offers professional services to evaluate and optimize compensation structures, ensuring organizations can effectively communicate and manage employee compensation.

ExtraHop Networks

Series B in 2011
ExtraHop Networks, Inc. specializes in real-time wire data analytics solutions that enhance application and infrastructure monitoring for organizations. Founded in 2007 and based in Seattle, Washington, ExtraHop offers its ExtraHop platform, which provides operational intelligence to IT teams, enabling them to proactively identify and resolve issues, collaborate effectively, and support various IT initiatives. The company's offerings include the ExtraHop Addy cloud service, which utilizes machine learning to deliver real-time insights, and Reveal(x) 360, a SaaS-based solution designed for network detection and response across multicloud and hybrid environments. ExtraHop's technology supports a wide range of sectors, including healthcare, finance, retail, and government, by facilitating threat detection, investigation, and compliance. The company also provides professional services, training, and support to ensure effective deployment and utilization of its solutions.

Placed

Seed Round in 2011
Placed, Inc. is a location-driven insights and mobile advertising intelligence company that specializes in analyzing consumer behavior through mobile device location data. Founded in January 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company provides a range of solutions including Placed Insights, which offers actionable intelligence on offline consumer behavior, and Placed Targeting, which allows marketers to reach their audience in real-world locations. Placed Attribution quantifies the impact of mobile advertisements on in-store visits, while Placed Affiliate generates recurring revenue for clients without altering the user experience. The company leverages extensive location data to connect the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively measure the impact of their advertising campaigns and gain competitive insights. Placed operates as a subsidiary of Foursquare Labs, Inc. and has received backing from investment firms such as Madrona Venture Group and Two Sigma Ventures.

Decide

Series B in 2011
Decide is a Seattle-based company that specializes in online shopping and price-information services. Founded by Prof. Oren Etzioni, a pioneer in internet search technology, the company utilizes advanced data mining techniques to analyze billions of data points from across the web. This allows Decide to assist consumers in identifying the highest-rated products and the optimal times to make purchases. With a track record of 80 percent accuracy in price predictions, Decide has facilitated approximately $200 million in consumer savings. The company's innovative approach combines insights on price drops, new product releases, and product ratings to enhance the shopping experience for its users. Backed by notable early investors from major tech companies, Decide continues to leverage its expertise to empower consumers in making informed purchasing decisions.

MaxPoint Interactive

Series B in 2011
MaxPoint Interactive is a digital advertising company focused on increasing in-store traffic for retailers and brands. The company utilizes its proprietary Digital Zip technology and the MaxPoint Intelligence Platform to identify potential local buyers for specific products at retail locations. This capability allows MaxPoint to execute targeted cross-channel digital marketing campaigns aimed at driving local, in-store sales. With a commitment to bridging the digital and physical retail worlds, MaxPoint's technology provides real-time insights and measurement, enabling brands and retailers to optimize their marketing strategies effectively. The company has collaborated with top national advertisers and leading advertising agencies in the United States, establishing itself as a significant player in the digital marketing landscape.

Optify

Series B in 2010
Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

Apptio

Series C in 2010
Apptio, Inc. is a provider of cloud-based Technology Business Management (TBM) solutions designed to assist enterprises in managing their IT investments effectively. Founded in 2007 and headquartered in Bellevue, Washington, Apptio offers a suite of applications that leverage business analytics to deliver insights on technology costs, value, and quality. This enables IT leaders to make informed, data-driven decisions that align technology spending with business outcomes. The company’s solutions encompass cost transparency, benchmarking, operational efficiency, and planning, facilitating automation of IT processes. Apptio's technology operates on a next-generation, in-memory cost analytics platform that aggregates and analyzes data from various financial, operational, and billing sources, providing users with deep visibility into the total cost of IT services. The company serves a global market, with operations in several countries, including the United States, the United Kingdom, Germany, and Australia.

Decide

Series A in 2010
Decide is a Seattle-based company that specializes in online shopping and price-information services. Founded by Prof. Oren Etzioni, a pioneer in internet search technology, the company utilizes advanced data mining techniques to analyze billions of data points from across the web. This allows Decide to assist consumers in identifying the highest-rated products and the optimal times to make purchases. With a track record of 80 percent accuracy in price predictions, Decide has facilitated approximately $200 million in consumer savings. The company's innovative approach combines insights on price drops, new product releases, and product ratings to enhance the shopping experience for its users. Backed by notable early investors from major tech companies, Decide continues to leverage its expertise to empower consumers in making informed purchasing decisions.

Apptio

Series B in 2009
Apptio, Inc. is a provider of cloud-based Technology Business Management (TBM) solutions designed to assist enterprises in managing their IT investments effectively. Founded in 2007 and headquartered in Bellevue, Washington, Apptio offers a suite of applications that leverage business analytics to deliver insights on technology costs, value, and quality. This enables IT leaders to make informed, data-driven decisions that align technology spending with business outcomes. The company’s solutions encompass cost transparency, benchmarking, operational efficiency, and planning, facilitating automation of IT processes. Apptio's technology operates on a next-generation, in-memory cost analytics platform that aggregates and analyzes data from various financial, operational, and billing sources, providing users with deep visibility into the total cost of IT services. The company serves a global market, with operations in several countries, including the United States, the United Kingdom, Germany, and Australia.

Jambool

Series B in 2009
Jambool, Inc. is a company that specializes in virtual monetization through its flagship product, Social Gold™, a leading platform that allows developers to create and manage white-labeled virtual currencies. This platform facilitates in-app payments and helps optimize virtual economies through comprehensive analytics. Social Gold powers the payment solutions of numerous online games and virtual worlds, enabling seamless micropayments within these environments. Headquartered in San Francisco, Jambool also has offices in Seattle and Singapore, positioning itself strategically in key technology hubs. The company has attracted investment from notable venture firms, underscoring its significance in the virtual economy landscape.

ExtraHop Networks

Series A in 2009
ExtraHop Networks, Inc. specializes in real-time wire data analytics solutions that enhance application and infrastructure monitoring for organizations. Founded in 2007 and based in Seattle, Washington, ExtraHop offers its ExtraHop platform, which provides operational intelligence to IT teams, enabling them to proactively identify and resolve issues, collaborate effectively, and support various IT initiatives. The company's offerings include the ExtraHop Addy cloud service, which utilizes machine learning to deliver real-time insights, and Reveal(x) 360, a SaaS-based solution designed for network detection and response across multicloud and hybrid environments. ExtraHop's technology supports a wide range of sectors, including healthcare, finance, retail, and government, by facilitating threat detection, investigation, and compliance. The company also provides professional services, training, and support to ensure effective deployment and utilization of its solutions.

Yieldex

Series B in 2009
Yieldex is a prominent provider of digital advertising forecasting, analytic pricing, and inventory management tools tailored for online publishers and advertisers. The company offers Yieldex Analytics, which delivers forward-looking insights that enable publishers to optimize their operations, save time, and enhance revenue generation. Additionally, Yieldex operates YieldexDirect, a programmatic marketplace that facilitates the buying and selling of targeted, guaranteed advertising inventory, providing a centralized platform for both advertisers and publishers. The company’s DynamicIQ service supports decision-making by offering insights into inventory availability and revenue forecasts for various products, while BusinessIQ provides analytic reports and dashboards that assist publishers in managing their operations and strategic planning. Yieldex's solutions are utilized by leading media organizations, enhancing their digital advertising strategies and maximizing their advertising value.

Optify

Series A in 2008
Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

Mercent

Series B in 2008
Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.

ExtraHop Networks

Seed Round in 2007
ExtraHop Networks, Inc. specializes in real-time wire data analytics solutions that enhance application and infrastructure monitoring for organizations. Founded in 2007 and based in Seattle, Washington, ExtraHop offers its ExtraHop platform, which provides operational intelligence to IT teams, enabling them to proactively identify and resolve issues, collaborate effectively, and support various IT initiatives. The company's offerings include the ExtraHop Addy cloud service, which utilizes machine learning to deliver real-time insights, and Reveal(x) 360, a SaaS-based solution designed for network detection and response across multicloud and hybrid environments. ExtraHop's technology supports a wide range of sectors, including healthcare, finance, retail, and government, by facilitating threat detection, investigation, and compliance. The company also provides professional services, training, and support to ensure effective deployment and utilization of its solutions.

Apptio

Series A in 2007
Apptio, Inc. is a provider of cloud-based Technology Business Management (TBM) solutions designed to assist enterprises in managing their IT investments effectively. Founded in 2007 and headquartered in Bellevue, Washington, Apptio offers a suite of applications that leverage business analytics to deliver insights on technology costs, value, and quality. This enables IT leaders to make informed, data-driven decisions that align technology spending with business outcomes. The company’s solutions encompass cost transparency, benchmarking, operational efficiency, and planning, facilitating automation of IT processes. Apptio's technology operates on a next-generation, in-memory cost analytics platform that aggregates and analyzes data from various financial, operational, and billing sources, providing users with deep visibility into the total cost of IT services. The company serves a global market, with operations in several countries, including the United States, the United Kingdom, Germany, and Australia.

PayScale

Series C in 2007
PayScale, Inc. is a leading provider of cloud-based compensation software designed to assist organizations in making informed pay decisions. Founded in 2002 and headquartered in Seattle, Washington, with additional offices in Louisville, Denver, and Cary, the company offers a range of services, including Insight Expert, which streamlines salary benchmarking and pay adjustment processes. PayScale utilizes big data and advanced algorithms to deliver comprehensive compensation management solutions for various industries, such as healthcare, manufacturing, and professional services. Its platform supports over 8,000 customers, including small businesses and Fortune 500 firms, by providing crucial insights that enable fair compensation practices. Additionally, PayScale offers professional services to evaluate and optimize compensation structures, ensuring organizations can effectively communicate and manage employee compensation.

Mercent

Venture Round in 2007
Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.
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