Madrona Venture Group

Madrona Venture Group is a Seattle-based venture capital firm founded in 1995 that backs technology and consumer startups from seed through growth stages. It focuses on information technology, software, digital media and advertising, e-commerce, data analytics, fintech, cloud, mobile, and AI, as well as related infrastructure, hardware, and robotics. The firm primarily targets companies in the Pacific Northwest and the broader West Coast, and often leads investments with a goal of taking board seats to help portfolio companies scale from early development to market leadership.

Tom Alberg

Co-Founder and Managing Director

Jennifer Chambers

Administrative Partner

Troy Cichos JD

COO and Partner

Hope Cochran

Venture Partner

Jack Creighton

Strategic Director

Past deals in Business Intelligence

Ravenna

Seed Round in 2025
Ravenna specializes in an AI-driven internal help desk platform, primarily serving IT and operations teams. The platform integrates with Slack, transforming any message into support tickets, automating service requests, and streamlining workflows. It also generates AI-powered knowledge and provides analytics to help teams measure and improve their performance over time.

Read AI

Series B in 2024
Read AI enhances meeting productivity by offering AI-driven features such as intelligent scheduling, real-time analytics, and detailed meeting summaries. It generates concise summaries ('Readouts') for emails and messages across platforms like Gmail, Outlook, Teams, and Slack. Additionally, it summarizes video calls from Zoom, Microsoft Teams, and Google Meet.

Aerial

Pre Seed Round in 2024
Aerial is a record management system that collects, organizes, and cross-references all the vital data and documents required to run and fund your business.

Read AI

Series A in 2024
Read AI enhances meeting productivity by offering AI-driven features such as intelligent scheduling, real-time analytics, and detailed meeting summaries. It generates concise summaries ('Readouts') for emails and messages across platforms like Gmail, Outlook, Teams, and Slack. Additionally, it summarizes video calls from Zoom, Microsoft Teams, and Google Meet.

Observe

Series B in 2024
Observe Inc. develops an online platform for log analytics, infrastructure monitoring, and application performance management. Founded in 2017, the company is headquartered in San Mateo, California.

Codified

Seed Round in 2024
Codified is a cloud-based SaaS company that specializes in data governance for Generative AI and Retrieval-Augmented Generation (RAG) applications. Its platform helps enterprises manage and control data usage within these tools, addressing concerns about data exposure and potential leaks of sensitive information. Codified automatically categorizes data into manageable buckets and suggests rules for each category, enabling businesses to maintain data security, comply with regulations, and mitigate risks associated with sensitive data exposure in AI-driven applications.

HockeyStack

Seed Round in 2023
HockeyStack offers a unified analytics platform for B2B companies. It integrates data from marketing, sales, and product sources to provide a holistic view of customer interactions. This enables businesses to optimize campaigns, identify effective channels, and accurately attribute revenue.

TROOP (formerly TroopTravel)

Series B in 2023
TROOP is a data aggregation and visualization technology that helps corporations plan in-person meetings using data instead of opinions. It aggregates data around safety, service, sustainability, and savings. TROOP is the single source of truth that powers these decisions for worldwide organizations across numerous industries by delivering all of the data needed to make decisions on how to meet, whether it's COVID-related constraints, travel and lodging costs, or other factors.

Numbers Station

Series A in 2023
Numbers Station develops an AI-powered platform that automates data-intensive workflows. Its specialized models generate valuable insights, helping businesses make informed decisions.

Fixie.ai

Seed Round in 2023
Fixie is a software platform that focuses on utilizing artificial intelligence to transform software development. The company aims to create an innovative interface for Large Language Models (LLMs) that connects with various tools, data sources, and APIs. By offering a cloud-based solution, Fixie enables users to automate business processes, incorporate natural language understanding into existing products, and efficiently query data hosted behind APIs. This approach allows for the seamless integration of LLMs with real-world systems, enhancing functionality and user experience in diverse applications.

Tesorio

Series B in 2022
Tesorio, Inc. is a technology company based in Burlingame, California, that specializes in cash flow management solutions. Established in 2013, Tesorio has developed a cloud platform that utilizes machine learning to enhance financial operations for businesses. The platform provides comprehensive tools for analyzing accounts receivable and payable, forecasting cash flows, and improving payment processing for suppliers, vendors, and freelancers. By aggregating and structuring real-time data, Tesorio enables finance leaders to gain actionable insights, automate workflows, and optimize cash flow management. Its end-to-end capabilities facilitate better decision-making and cross-functional collaboration, allowing organizations to maintain capital efficiency while driving growth.

Clozd

Series A in 2022
Clozd, founded in 2017 and based in Lehi, Utah, specializes in win-loss analysis services and technology. The company develops analytics software that synthesizes win-loss data from various sources to uncover the underlying reasons behind a company's successes and failures. By providing meaningful insights, Clozd enables its clients to enhance product strategies, refine messaging, and improve sales outcomes, all while fostering strategic alignment within their organizations.

Observe

Series A in 2022
Observe Inc. develops an online platform for log analytics, infrastructure monitoring, and application performance management. Founded in 2017, the company is headquartered in San Mateo, California.

Statsig

Series B in 2022
Statsig is a modern product experimentation platform that enables businesses to optimize their decision-making through comprehensive digital product testing. Unlike traditional A/B testing tools, Statsig tracks the impact of every feature release, allowing teams to quantify the effects of their efforts. Its Product Observability feature helps teams identify metric drops shortly after launching new features, facilitating quick adjustments to improve performance. This capability empowers product developers to conduct numerous high-quality experiments and analyze user responses to new functionalities daily. Founded by a team with a background at Facebook, Statsig aims to enhance product velocity and efficiency by providing advanced data tools and infrastructure that promote informed decision-making in product development.

Zingtree

Series A in 2022
Zingtree is a no‑code platform that lets organizations build interactive decision trees for troubleshooting, training, and customer self‑service. The software turns complex processes into simple, clickable flows that guide agents, customers, and employees through standard operating procedures. Since its founding in 2014, more than 700 companies and contact centers have used Zingtree to create agent scripts, support scripts, and internal process maps, enabling faster, data‑driven decisions and reducing resolution times. The company’s mission is to make information actionable so enterprises can improve human decision making at scale.

Clari

Series F in 2022
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

Highspot

Series F in 2022
Highspot is a cloud-based sales enablement platform that helps organizations improve customer engagement and drive revenue. The platform combines intelligent content management, training and coaching, contextual guidance, and engagement analytics to optimize pitches and content. It supports unified sales enablement with features such as semantic search, content recommendations, and CRM integration, along with the creation of sales playbooks and portals for marketing and sales teams. It enables targeting by role, profile, and industry, and provides real-time alerts on how customers interact with content to inform guidance and coaching. Founded in 2012, Highspot is headquartered in Seattle, with an additional office in London.

TROOP (formerly TroopTravel)

Series A in 2021
TROOP is a data aggregation and visualization technology that helps corporations plan in-person meetings using data instead of opinions. It aggregates data around safety, service, sustainability, and savings. TROOP is the single source of truth that powers these decisions for worldwide organizations across numerous industries by delivering all of the data needed to make decisions on how to meet, whether it's COVID-related constraints, travel and lodging costs, or other factors.

Read AI

Seed Round in 2021
Read AI enhances meeting productivity by offering AI-driven features such as intelligent scheduling, real-time analytics, and detailed meeting summaries. It generates concise summaries ('Readouts') for emails and messages across platforms like Gmail, Outlook, Teams, and Slack. Additionally, it summarizes video calls from Zoom, Microsoft Teams, and Google Meet.

Statsig

Series A in 2021
Statsig is a modern product experimentation platform that enables businesses to optimize their decision-making through comprehensive digital product testing. Unlike traditional A/B testing tools, Statsig tracks the impact of every feature release, allowing teams to quantify the effects of their efforts. Its Product Observability feature helps teams identify metric drops shortly after launching new features, facilitating quick adjustments to improve performance. This capability empowers product developers to conduct numerous high-quality experiments and analyze user responses to new functionalities daily. Founded by a team with a background at Facebook, Statsig aims to enhance product velocity and efficiency by providing advanced data tools and infrastructure that promote informed decision-making in product development.

Zeitworks

Venture Round in 2021
Zeitworks Technologies, Inc., established in 2020 and headquartered in Seattle, Washington, with an additional office in Los Angeles, California, specializes in developing a SaaS platform for business process improvement. The platform employs machine learning to analyze and enhance customers' business processes, measuring execution step-by-step through the paths workers naturally take. It operates without disrupting users or requiring system integrations, making it currently available to select pilot customers.

Observe

Venture Round in 2021
Observe Inc. develops an online platform for log analytics, infrastructure monitoring, and application performance management. Founded in 2017, the company is headquartered in San Mateo, California.

Datacy

Seed Round in 2021
Datacy is a venture-backed company that specializes in providing a consumer insights data platform aimed at enhancing revenue growth for consumer packaged goods (CPG) in the digital commerce sector. The company empowers consumers by allowing them to control and monetize their personal data while offering businesses a comprehensive understanding of the factors influencing online shopping decisions. Datacy's platform features data collection, secure access, automated organization, and robust privacy measures, enabling clients to efficiently manage and analyze extensive online consumer behavior data. By connecting and interpreting billions of data points, Datacy reveals the intricate patterns and preferences that drive consumer choices, thereby offering valuable insights that facilitate strategic decision-making in digital marketing.

LumaTax

Venture Round in 2021
LumaTax, Inc. is a technology company that specializes in sales tax practice management software tailored for small businesses. Founded in 2016 and based in San Diego, California, LumaTax offers an economic nexus analysis tool that simplifies the process of determining tax obligations across different jurisdictions by automating the analysis of transactions against state thresholds. The platform not only assists businesses in filing and paying sales and use tax returns but also includes features for automated audit analysis, ensuring compliance for various sectors including food and beverage, retail, service and repairs, and health and beauty. LumaTax aims to streamline the complexities of sales tax compliance, making it easier for businesses and CPA firms to navigate their tax responsibilities effectively.

Plus

Seed Round in 2021
Plus is a software company that captures, views, and shares current data from any source. Customers are using Plus to visualize their customer funnel and operations across disconnected tools, communicate with partners and suppliers, and automate recurring updates. Take a "Live Snapshot" of any website or application — don't worry about APIs, integrations, etc. — to turn data into live insights that stay updated, and share it with the team, partners, customers, and other collaborators.

Clari

Series E in 2021
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

Highspot

Series E in 2021
Highspot is a cloud-based sales enablement platform that helps organizations improve customer engagement and drive revenue. The platform combines intelligent content management, training and coaching, contextual guidance, and engagement analytics to optimize pitches and content. It supports unified sales enablement with features such as semantic search, content recommendations, and CRM integration, along with the creation of sales playbooks and portals for marketing and sales teams. It enables targeting by role, profile, and industry, and provides real-time alerts on how customers interact with content to inform guidance and coaching. Founded in 2012, Highspot is headquartered in Seattle, with an additional office in London.

Ally.io (Acquired)

Series C in 2021
Ally Technologies, Inc. provides a software solution focused on objectives and key results (OKR) to enhance business performance management. Founded in 2017 and based in Bellevue, Washington, the company, formerly known as VTV, Inc., rebranded in January 2019. Ally.io's platform allows businesses to transition from traditional planning methods to a modern OKR framework, fostering alignment, agility, and transparency within organizations. It facilitates the integration of OKRs into daily workflows, featuring built-in best practices and compatibility with various enterprise systems, including Slack, Salesforce, and Jira. Since its launch in 2018, the platform has been embraced by numerous organizations across more than 70 countries. In addition to its software, Ally.io offers professional services that include training and coaching to support effective implementation and change management.

Ovation

Series B in 2020
Ovation provides data and operations solutions for researchers, scientists, and laboratories in the life sciences, enabling users to describe and visualize relationships among their data. The company also develops a cloud-based laboratory information management system to support clinical diagnostics for molecular diagnostic labs. The information system includes lab workflows, sample tracking, document management, personnel training, revenue cycle management, and business analytics, helping researchers and clinicians collect and organize lab data and make informed decisions.

Zeitworks

Seed Round in 2020
Zeitworks Technologies, Inc., established in 2020 and headquartered in Seattle, Washington, with an additional office in Los Angeles, California, specializes in developing a SaaS platform for business process improvement. The platform employs machine learning to analyze and enhance customers' business processes, measuring execution step-by-step through the paths workers naturally take. It operates without disrupting users or requiring system integrations, making it currently available to select pilot customers.

LumaTax

Venture Round in 2020
LumaTax, Inc. is a technology company that specializes in sales tax practice management software tailored for small businesses. Founded in 2016 and based in San Diego, California, LumaTax offers an economic nexus analysis tool that simplifies the process of determining tax obligations across different jurisdictions by automating the analysis of transactions against state thresholds. The platform not only assists businesses in filing and paying sales and use tax returns but also includes features for automated audit analysis, ensuring compliance for various sectors including food and beverage, retail, service and repairs, and health and beauty. LumaTax aims to streamline the complexities of sales tax compliance, making it easier for businesses and CPA firms to navigate their tax responsibilities effectively.

Highspot

Series D in 2019
Highspot is a cloud-based sales enablement platform that helps organizations improve customer engagement and drive revenue. The platform combines intelligent content management, training and coaching, contextual guidance, and engagement analytics to optimize pitches and content. It supports unified sales enablement with features such as semantic search, content recommendations, and CRM integration, along with the creation of sales playbooks and portals for marketing and sales teams. It enables targeting by role, profile, and industry, and provides real-time alerts on how customers interact with content to inform guidance and coaching. Founded in 2012, Highspot is headquartered in Seattle, with an additional office in London.

Clari

Series D in 2019
Clari Inc. is a revenue operations platform based in Sunnyvale, California, founded in 2012. The company utilizes automation and artificial intelligence to consolidate and analyze activity data from various business systems, such as CRM, email, calendar, and marketing automation. This integration provides sales professionals with improved visibility into their deals and relationships, enabling them to close deals more efficiently and reduce manual reporting efforts. Clari's platform offers features like Activity Analytics, which delivers predictive insights and real-time data analysis, allowing sales teams and managers to optimize their strategies, enhance coaching, and effectively allocate resources. By streamlining revenue operations, Clari assists B2B companies, including notable clients like Qualtrics and Adobe, in forecasting business performance, managing pipelines, and minimizing customer churn.

Suplari

Series A in 2019
Suplari, Inc. is a Seattle-based company founded in 2016 that specializes in developing systems for spend accountability and financial performance in enterprise procurement and finance. By leveraging machine learning, Suplari transforms the management of suppliers and costs for businesses. The company aggregates data from various internal sources, such as contracts, invoices, and usage records, into a unified datastore. This integration allows Suplari to provide applications that offer customers a comprehensive view of their supplier relationships. Their cloud-based system is designed to enhance operational intelligence and effectiveness, helping organizations manage spending, mitigate supplier risk, and streamline procurement processes. Ultimately, Suplari aims to empower companies to invest more effectively in growth and innovation.

Tesorio

Series A in 2019
Tesorio, Inc. is a technology company based in Burlingame, California, that specializes in cash flow management solutions. Established in 2013, Tesorio has developed a cloud platform that utilizes machine learning to enhance financial operations for businesses. The platform provides comprehensive tools for analyzing accounts receivable and payable, forecasting cash flows, and improving payment processing for suppliers, vendors, and freelancers. By aggregating and structuring real-time data, Tesorio enables finance leaders to gain actionable insights, automate workflows, and optimize cash flow management. Its end-to-end capabilities facilitate better decision-making and cross-functional collaboration, allowing organizations to maintain capital efficiency while driving growth.

Highspot

Series D in 2019
Highspot is a cloud-based sales enablement platform that helps organizations improve customer engagement and drive revenue. The platform combines intelligent content management, training and coaching, contextual guidance, and engagement analytics to optimize pitches and content. It supports unified sales enablement with features such as semantic search, content recommendations, and CRM integration, along with the creation of sales playbooks and portals for marketing and sales teams. It enables targeting by role, profile, and industry, and provides real-time alerts on how customers interact with content to inform guidance and coaching. Founded in 2012, Highspot is headquartered in Seattle, with an additional office in London.

Algorithmia

Series B in 2019
Founded in 2013, Algorithmia provides a platform for deploying and managing machine learning models at scale. It enables algorithm developers to explore, create, and share algorithms as Web services, supporting popular frameworks like TensorFlow, PyTorch, and Scikit-learn. The company automates MLOps, empowering data scientists and developers while powering mission-critical workloads for its enterprise customers.

Igneous

Series C in 2019
Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Ovation

Series A in 2019
Ovation provides data and operations solutions for researchers, scientists, and laboratories in the life sciences, enabling users to describe and visualize relationships among their data. The company also develops a cloud-based laboratory information management system to support clinical diagnostics for molecular diagnostic labs. The information system includes lab workflows, sample tracking, document management, personnel training, revenue cycle management, and business analytics, helping researchers and clinicians collect and organize lab data and make informed decisions.

Snowflake

Series F in 2018
Snowflake is a cloud-based data platform that enables businesses to consolidate and analyze data from various sources, build data-driven applications, and share insights securely. Its platform offers the flexibility of big data platforms and the cost-effectiveness of cloud solutions.

Highspot

Series C in 2018
Highspot is a cloud-based sales enablement platform that helps organizations improve customer engagement and drive revenue. The platform combines intelligent content management, training and coaching, contextual guidance, and engagement analytics to optimize pitches and content. It supports unified sales enablement with features such as semantic search, content recommendations, and CRM integration, along with the creation of sales playbooks and portals for marketing and sales teams. It enables targeting by role, profile, and industry, and provides real-time alerts on how customers interact with content to inform guidance and coaching. Founded in 2012, Highspot is headquartered in Seattle, with an additional office in London.

Jama Software

Venture Round in 2018
Jama Software, Inc. is a developer of a requirements management platform that aids organizations in creating complex products and mission-critical software systems. Founded in 2006 and headquartered in Portland, Oregon, with an additional office in Haarlem, the Netherlands, Jama Software offers Jama Connect, a solution designed to streamline the product development lifecycle from idea to launch. The platform enables detailed impact assessments from a single source, enhancing collaboration and reducing errors associated with disparate data sources. It serves various industries, including aerospace and defense, automotive, consumer electronics, enterprise software and services, financial services and insurance, industrial technology, medical devices, and semiconductors. By managing both operational and strategic elements of product development, Jama Software helps organizations improve product quality, mitigate risks, and accelerate their time to market.

Mobilewalla

Series B in 2018
Founded in 2011, Mobilewalla is a global leader in mobile audience insights. It offers a platform that tracks and interprets consumer behavior on mobile devices, enabling businesses to engage consumers' passions through data-driven marketing strategies. The company's proprietary compression algorithm allows for the storage, access, and analysis of vast amounts of data, providing clients with customized data streams and syndicated audience segments.

Suplari

Series A in 2018
Suplari, Inc. is a Seattle-based company founded in 2016 that specializes in developing systems for spend accountability and financial performance in enterprise procurement and finance. By leveraging machine learning, Suplari transforms the management of suppliers and costs for businesses. The company aggregates data from various internal sources, such as contracts, invoices, and usage records, into a unified datastore. This integration allows Suplari to provide applications that offer customers a comprehensive view of their supplier relationships. Their cloud-based system is designed to enhance operational intelligence and effectiveness, helping organizations manage spending, mitigate supplier risk, and streamline procurement processes. Ultimately, Suplari aims to empower companies to invest more effectively in growth and innovation.

Igneous

Series B in 2018
Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

LumaTax

Venture Round in 2018
LumaTax, Inc. is a technology company that specializes in sales tax practice management software tailored for small businesses. Founded in 2016 and based in San Diego, California, LumaTax offers an economic nexus analysis tool that simplifies the process of determining tax obligations across different jurisdictions by automating the analysis of transactions against state thresholds. The platform not only assists businesses in filing and paying sales and use tax returns but also includes features for automated audit analysis, ensuring compliance for various sectors including food and beverage, retail, service and repairs, and health and beauty. LumaTax aims to streamline the complexities of sales tax compliance, making it easier for businesses and CPA firms to navigate their tax responsibilities effectively.

Snowflake

Series D in 2017
Snowflake is a cloud-based data platform that enables businesses to consolidate and analyze data from various sources, build data-driven applications, and share insights securely. Its platform offers the flexibility of big data platforms and the cost-effectiveness of cloud solutions.

Versive

Series C in 2017
Versive develops AI-based applications for enterprises to manage cybersecurity threats. Its core product, Versive Security Engine, automates detection of advanced persistent threats, insider threats, and data exfiltration, empowering security teams to act swiftly and effectively.

Bizible

Venture Round in 2017
Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

Algorithmia

Series A in 2017
Founded in 2013, Algorithmia provides a platform for deploying and managing machine learning models at scale. It enables algorithm developers to explore, create, and share algorithms as Web services, supporting popular frameworks like TensorFlow, PyTorch, and Scikit-learn. The company automates MLOps, empowering data scientists and developers while powering mission-critical workloads for its enterprise customers.

Highspot

Series B in 2017
Highspot is a cloud-based sales enablement platform that helps organizations improve customer engagement and drive revenue. The platform combines intelligent content management, training and coaching, contextual guidance, and engagement analytics to optimize pitches and content. It supports unified sales enablement with features such as semantic search, content recommendations, and CRM integration, along with the creation of sales playbooks and portals for marketing and sales teams. It enables targeting by role, profile, and industry, and provides real-time alerts on how customers interact with content to inform guidance and coaching. Founded in 2012, Highspot is headquartered in Seattle, with an additional office in London.

Suplari

Seed Round in 2017
Suplari, Inc. is a Seattle-based company founded in 2016 that specializes in developing systems for spend accountability and financial performance in enterprise procurement and finance. By leveraging machine learning, Suplari transforms the management of suppliers and costs for businesses. The company aggregates data from various internal sources, such as contracts, invoices, and usage records, into a unified datastore. This integration allows Suplari to provide applications that offer customers a comprehensive view of their supplier relationships. Their cloud-based system is designed to enhance operational intelligence and effectiveness, helping organizations manage spending, mitigate supplier risk, and streamline procurement processes. Ultimately, Suplari aims to empower companies to invest more effectively in growth and innovation.

OPAL

Series B in 2016
Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

LumaTax

Seed Round in 2016
LumaTax, Inc. is a technology company that specializes in sales tax practice management software tailored for small businesses. Founded in 2016 and based in San Diego, California, LumaTax offers an economic nexus analysis tool that simplifies the process of determining tax obligations across different jurisdictions by automating the analysis of transactions against state thresholds. The platform not only assists businesses in filing and paying sales and use tax returns but also includes features for automated audit analysis, ensuring compliance for various sectors including food and beverage, retail, service and repairs, and health and beauty. LumaTax aims to streamline the complexities of sales tax compliance, making it easier for businesses and CPA firms to navigate their tax responsibilities effectively.

Ticketure

Series A in 2015
Ticketure is an innovative ticketing system that enables flexibility in constructing timed admission and membership experience for staff. The system providing stellar customer service its easy-to-use mobile solution comes complete with the tools to eliminate barriers and usher your visitors straight into the adventure efficiently. With a combination of one-off events, repeating and timed entry events, managing event schedules can often be a complex process. Ticketure includes a complete Business Intelligence (BI) suite which allows you to slice and segment data for macro and micro understanding of sales, operation, and customers. In addition, the APIs allow for information sharing with other systems and reporting environments, allowing Ticketure to push information directly into an organization's existing BI solutions.

Jama Software

Series C in 2015
Jama Software, Inc. is a developer of a requirements management platform that aids organizations in creating complex products and mission-critical software systems. Founded in 2006 and headquartered in Portland, Oregon, with an additional office in Haarlem, the Netherlands, Jama Software offers Jama Connect, a solution designed to streamline the product development lifecycle from idea to launch. The platform enables detailed impact assessments from a single source, enhancing collaboration and reducing errors associated with disparate data sources. It serves various industries, including aerospace and defense, automotive, consumer electronics, enterprise software and services, financial services and insurance, industrial technology, medical devices, and semiconductors. By managing both operational and strategic elements of product development, Jama Software helps organizations improve product quality, mitigate risks, and accelerate their time to market.

Highspot

Series A in 2014
Highspot is a cloud-based sales enablement platform that helps organizations improve customer engagement and drive revenue. The platform combines intelligent content management, training and coaching, contextual guidance, and engagement analytics to optimize pitches and content. It supports unified sales enablement with features such as semantic search, content recommendations, and CRM integration, along with the creation of sales playbooks and portals for marketing and sales teams. It enables targeting by role, profile, and industry, and provides real-time alerts on how customers interact with content to inform guidance and coaching. Founded in 2012, Highspot is headquartered in Seattle, with an additional office in London.

OPAL

Series A in 2014
Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Bizible

Series B in 2014
Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

Algorithmia

Seed Round in 2014
Founded in 2013, Algorithmia provides a platform for deploying and managing machine learning models at scale. It enables algorithm developers to explore, create, and share algorithms as Web services, supporting popular frameworks like TensorFlow, PyTorch, and Scikit-learn. The company automates MLOps, empowering data scientists and developers while powering mission-critical workloads for its enterprise customers.

Versive

Series B in 2014
Versive develops AI-based applications for enterprises to manage cybersecurity threats. Its core product, Versive Security Engine, automates detection of advanced persistent threats, insider threats, and data exfiltration, empowering security teams to act swiftly and effectively.

Igneous

Series A in 2014
Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Igneous

Seed Round in 2013
Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Jama Software

Series B in 2013
Jama Software, Inc. is a developer of a requirements management platform that aids organizations in creating complex products and mission-critical software systems. Founded in 2006 and headquartered in Portland, Oregon, with an additional office in Haarlem, the Netherlands, Jama Software offers Jama Connect, a solution designed to streamline the product development lifecycle from idea to launch. The platform enables detailed impact assessments from a single source, enhancing collaboration and reducing errors associated with disparate data sources. It serves various industries, including aerospace and defense, automotive, consumer electronics, enterprise software and services, financial services and insurance, industrial technology, medical devices, and semiconductors. By managing both operational and strategic elements of product development, Jama Software helps organizations improve product quality, mitigate risks, and accelerate their time to market.

Versive

Series A in 2013
Versive develops AI-based applications for enterprises to manage cybersecurity threats. Its core product, Versive Security Engine, automates detection of advanced persistent threats, insider threats, and data exfiltration, empowering security teams to act swiftly and effectively.

Apptio

Series E in 2013
Apptio, Inc. is a provider of cloud-based Technology Business Management (TBM) solutions designed to assist enterprises in managing their IT investments effectively. Founded in 2007 and headquartered in Bellevue, Washington, Apptio offers a suite of applications that leverage business analytics to deliver insights on technology costs, value, and quality. This enables IT leaders to make informed, data-driven decisions that align technology spending with business outcomes. The company’s solutions encompass cost transparency, benchmarking, operational efficiency, and planning, facilitating automation of IT processes. Apptio's technology operates on a next-generation, in-memory cost analytics platform that aggregates and analyzes data from various financial, operational, and billing sources, providing users with deep visibility into the total cost of IT services. The company serves a global market, with operations in several countries, including the United States, the United Kingdom, Germany, and Australia.

Mobilewalla

Series A in 2013
Founded in 2011, Mobilewalla is a global leader in mobile audience insights. It offers a platform that tracks and interprets consumer behavior on mobile devices, enabling businesses to engage consumers' passions through data-driven marketing strategies. The company's proprietary compression algorithm allows for the storage, access, and analysis of vast amounts of data, providing clients with customized data streams and syndicated audience segments.

Bizible

Series A in 2012
Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

Versive

Seed Round in 2012
Versive develops AI-based applications for enterprises to manage cybersecurity threats. Its core product, Versive Security Engine, automates detection of advanced persistent threats, insider threats, and data exfiltration, empowering security teams to act swiftly and effectively.

Versive

Seed Round in 2012
Versive develops AI-based applications for enterprises to manage cybersecurity threats. Its core product, Versive Security Engine, automates detection of advanced persistent threats, insider threats, and data exfiltration, empowering security teams to act swiftly and effectively.

Apptio

Series D in 2012
Apptio, Inc. is a provider of cloud-based Technology Business Management (TBM) solutions designed to assist enterprises in managing their IT investments effectively. Founded in 2007 and headquartered in Bellevue, Washington, Apptio offers a suite of applications that leverage business analytics to deliver insights on technology costs, value, and quality. This enables IT leaders to make informed, data-driven decisions that align technology spending with business outcomes. The company’s solutions encompass cost transparency, benchmarking, operational efficiency, and planning, facilitating automation of IT processes. Apptio's technology operates on a next-generation, in-memory cost analytics platform that aggregates and analyzes data from various financial, operational, and billing sources, providing users with deep visibility into the total cost of IT services. The company serves a global market, with operations in several countries, including the United States, the United Kingdom, Germany, and Australia.

MaxPoint Interactive

Series B in 2011
MaxPoint Interactive is a digital advertising company focused on increasing in-store traffic for retailers and brands. The company utilizes its proprietary Digital Zip technology and the MaxPoint Intelligence Platform to identify potential local buyers for specific products at retail locations. This capability allows MaxPoint to execute targeted cross-channel digital marketing campaigns aimed at driving local, in-store sales. With a commitment to bridging the digital and physical retail worlds, MaxPoint's technology provides real-time insights and measurement, enabling brands and retailers to optimize their marketing strategies effectively. The company has collaborated with top national advertisers and leading advertising agencies in the United States, establishing itself as a significant player in the digital marketing landscape.

Apptio

Series C in 2010
Apptio, Inc. is a provider of cloud-based Technology Business Management (TBM) solutions designed to assist enterprises in managing their IT investments effectively. Founded in 2007 and headquartered in Bellevue, Washington, Apptio offers a suite of applications that leverage business analytics to deliver insights on technology costs, value, and quality. This enables IT leaders to make informed, data-driven decisions that align technology spending with business outcomes. The company’s solutions encompass cost transparency, benchmarking, operational efficiency, and planning, facilitating automation of IT processes. Apptio's technology operates on a next-generation, in-memory cost analytics platform that aggregates and analyzes data from various financial, operational, and billing sources, providing users with deep visibility into the total cost of IT services. The company serves a global market, with operations in several countries, including the United States, the United Kingdom, Germany, and Australia.

Apptio

Series B in 2009
Apptio, Inc. is a provider of cloud-based Technology Business Management (TBM) solutions designed to assist enterprises in managing their IT investments effectively. Founded in 2007 and headquartered in Bellevue, Washington, Apptio offers a suite of applications that leverage business analytics to deliver insights on technology costs, value, and quality. This enables IT leaders to make informed, data-driven decisions that align technology spending with business outcomes. The company’s solutions encompass cost transparency, benchmarking, operational efficiency, and planning, facilitating automation of IT processes. Apptio's technology operates on a next-generation, in-memory cost analytics platform that aggregates and analyzes data from various financial, operational, and billing sources, providing users with deep visibility into the total cost of IT services. The company serves a global market, with operations in several countries, including the United States, the United Kingdom, Germany, and Australia.

Yieldex

Series B in 2009
Yieldex is a prominent provider of digital advertising forecasting, analytic pricing, and inventory management tools tailored for online publishers and advertisers. The company offers Yieldex Analytics, which delivers forward-looking insights that enable publishers to optimize their operations, save time, and enhance revenue generation. Additionally, Yieldex operates YieldexDirect, a programmatic marketplace that facilitates the buying and selling of targeted, guaranteed advertising inventory, providing a centralized platform for both advertisers and publishers. The company’s DynamicIQ service supports decision-making by offering insights into inventory availability and revenue forecasts for various products, while BusinessIQ provides analytic reports and dashboards that assist publishers in managing their operations and strategic planning. Yieldex's solutions are utilized by leading media organizations, enhancing their digital advertising strategies and maximizing their advertising value.

Apptio

Series A in 2007
Apptio, Inc. is a provider of cloud-based Technology Business Management (TBM) solutions designed to assist enterprises in managing their IT investments effectively. Founded in 2007 and headquartered in Bellevue, Washington, Apptio offers a suite of applications that leverage business analytics to deliver insights on technology costs, value, and quality. This enables IT leaders to make informed, data-driven decisions that align technology spending with business outcomes. The company’s solutions encompass cost transparency, benchmarking, operational efficiency, and planning, facilitating automation of IT processes. Apptio's technology operates on a next-generation, in-memory cost analytics platform that aggregates and analyzes data from various financial, operational, and billing sources, providing users with deep visibility into the total cost of IT services. The company serves a global market, with operations in several countries, including the United States, the United Kingdom, Germany, and Australia.

iConclude

Series B in 2006
iConclude Co. specializes in run book automation solutions tailored for information technology enterprises. Founded in 2005 and headquartered in Bellevue, Washington, the company provides tools that automate alert response and streamline incident management processes, thereby reducing mean time to recovery (MTTR). Its OpsForce platform enables IT operations to automate tasks such as triage, troubleshooting, and repetitive maintenance, while also offering features for reporting, scheduling, security, and integration. iConclude serves a diverse range of industries, including financial services, healthcare, media, technology, transportation, logistics, and utilities. In addition to its automation solutions, the company provides consulting, education, and professional support services to enhance its clients' operational efficiency.

iConclude

Series A in 2005
iConclude Co. specializes in run book automation solutions tailored for information technology enterprises. Founded in 2005 and headquartered in Bellevue, Washington, the company provides tools that automate alert response and streamline incident management processes, thereby reducing mean time to recovery (MTTR). Its OpsForce platform enables IT operations to automate tasks such as triage, troubleshooting, and repetitive maintenance, while also offering features for reporting, scheduling, security, and integration. iConclude serves a diverse range of industries, including financial services, healthcare, media, technology, transportation, logistics, and utilities. In addition to its automation solutions, the company provides consulting, education, and professional support services to enhance its clients' operational efficiency.

ePartners

Venture Round in 2005
ePartners is a business solutions provider specializing in Microsoft Business Software, serving clients across North America since 1992. The company focuses on implementing, deploying, and managing Microsoft-based technologies, including Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Business Analytics. By taking the time to understand each client's unique needs and industry processes, ePartners creates customized solutions that enhance operational efficiency and empower employees at all levels. Their approach ensures a smooth transition with minimal learning curve, allowing businesses to align their IT strategies with overall objectives. Ultimately, ePartners aims to drive performance improvements and support growth by offering cost-effective, tailored technology solutions.

iConclude

Seed Round in 2005
iConclude Co. specializes in run book automation solutions tailored for information technology enterprises. Founded in 2005 and headquartered in Bellevue, Washington, the company provides tools that automate alert response and streamline incident management processes, thereby reducing mean time to recovery (MTTR). Its OpsForce platform enables IT operations to automate tasks such as triage, troubleshooting, and repetitive maintenance, while also offering features for reporting, scheduling, security, and integration. iConclude serves a diverse range of industries, including financial services, healthcare, media, technology, transportation, logistics, and utilities. In addition to its automation solutions, the company provides consulting, education, and professional support services to enhance its clients' operational efficiency.

Employease

Series E in 2002
Employease is a technology company that specializes in human resource software delivered via the internet. Their platform offers services such as HR benefits administration, payroll management, employee self-service portals, interactive voice response systems, and total benefits outsourcing. The company aims to empower HR managers by providing tools for applicant tracking, analytical reporting, performance management, leave management, and integration with other systems. This enables businesses to reduce administrative costs and enhance employee services efficiently.

Employease

Series C in 2001
Employease is a technology company that specializes in human resource software delivered via the internet. Their platform offers services such as HR benefits administration, payroll management, employee self-service portals, interactive voice response systems, and total benefits outsourcing. The company aims to empower HR managers by providing tools for applicant tracking, analytical reporting, performance management, leave management, and integration with other systems. This enables businesses to reduce administrative costs and enhance employee services efficiently.

Appliant.com

Venture Round in 2000
Appliant.com is a technology company specializing in web monitoring solutions that assess infrastructure and application performance, availability, and usage with an emphasis on enhancing customer experience. Established in 1997 in Seattle, the company serves e-businesses, enterprises, and service providers, helping them optimize their investments in web applications and infrastructure. Appliant.com offers its services as an Application Service Provider (ASP) solution through its Lateral Line Network, which utilizes a network of unobtrusive monitors deployed across the Internet. This system captures real-time data from actual users, providing clients with a comprehensive view of their website's performance and usage. Appliant.com remains privately held and continues to be a leader in its field.

Employease

Venture Round in 2000
Employease is a technology company that specializes in human resource software delivered via the internet. Their platform offers services such as HR benefits administration, payroll management, employee self-service portals, interactive voice response systems, and total benefits outsourcing. The company aims to empower HR managers by providing tools for applicant tracking, analytical reporting, performance management, leave management, and integration with other systems. This enables businesses to reduce administrative costs and enhance employee services efficiently.

Nimble Technology

Series B in 2000
Nimble Technology is an information technology company that is focused on the development of enterprise information integration solutions. It offers a data integration platform that is able to utilize XQuery to build web services and applications such as enterprise information portals and business intelligence systems. Nimble Technology was acquired by Actuate in July 2003. Nimble Technology was founded in 1999.

Statsig

Statsig is a modern product experimentation platform that enables businesses to optimize their decision-making through comprehensive digital product testing. Unlike traditional A/B testing tools, Statsig tracks the impact of every feature release, allowing teams to quantify the effects of their efforts. Its Product Observability feature helps teams identify metric drops shortly after launching new features, facilitating quick adjustments to improve performance. This capability empowers product developers to conduct numerous high-quality experiments and analyze user responses to new functionalities daily. Founded by a team with a background at Facebook, Statsig aims to enhance product velocity and efficiency by providing advanced data tools and infrastructure that promote informed decision-making in product development.
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