Madrona
Madrona Venture Group, established in 1995 and headquartered in Seattle, Washington, is a venture capital firm focusing on early-stage investments in the information technology sector. The firm primarily invests in the Pacific Northwest region, with a preference for companies operating in consumer Internet, commercial software, digital media, and emerging technologies like AI/ML and fintech. Madrona typically invests between $2 million and $10 million, often taking a board seat in portfolio companies.
Past deals in CMS
Gradial
Series A in 2025
Gradial is a developer of an enterprise generative artificial intelligence platform that enables organizations to create effective native and cross-application workflows while enhancing customer support. The platform integrates with content management systems to optimize routine marketing tasks, such as content updates, allowing creative teams to concentrate on strategic initiatives. By streamlining the entire content supply chain, Gradial supports activities like new page design, brand-aligned content creation, and omnichannel distribution. Additionally, it facilitates improved experimentation and analytics related to customer journeys, empowering businesses to make data-driven decisions and enabling creative teams to prioritize their core brand strategies.
Gradial
Seed Round in 2023
Gradial is a developer of an enterprise generative artificial intelligence platform that enables organizations to create effective native and cross-application workflows while enhancing customer support. The platform integrates with content management systems to optimize routine marketing tasks, such as content updates, allowing creative teams to concentrate on strategic initiatives. By streamlining the entire content supply chain, Gradial supports activities like new page design, brand-aligned content creation, and omnichannel distribution. Additionally, it facilitates improved experimentation and analytics related to customer journeys, empowering businesses to make data-driven decisions and enabling creative teams to prioritize their core brand strategies.
buuteeq
Series B in 2012
buuteeq is a Digital Marketing System (DMS) that enables hotels to create and manage high-performing websites, mobile phone content, a Facebook presence, and direct-to-hotel online reservations. The system combines content management, branded digital marketing materials, integrated online reservations, and reporting tools that together offer independent hotels a complete solution to manage their digital marketing efforts. The company launched its buuteeq DMS service in January 2011
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