Madrona Venture Group

Observe Inc. develops an online platform for log analytics, infrastructure monitoring, and application performance management. Founded in 2017, the company is headquartered in San Mateo, California.

HockeyStack offers a unified analytics platform for B2B companies. It integrates data from marketing, sales, and product sources to provide a holistic view of customer interactions. This enables businesses to optimize campaigns, identify effective channels, and accurately attribute revenue.

TROOP is a data aggregation and visualization technology that helps corporations plan in-person meetings using data instead of opinions. It aggregates data around safety, service, sustainability, and savings. TROOP is the single source of truth that powers these decisions for worldwide organizations across numerous industries by delivering all of the data needed to make decisions on how to meet, whether it's COVID-related constraints, travel and lodging costs, or other factors.

Founded in 2018, Uplevel is a software company based in Seattle, Washington. It designs and develops an engineering intelligence platform that transforms unstructured data from software development tools into dynamic, actionable metrics. Using machine learning and organizational science, Uplevel helps enterprises identify hidden bottlenecks to improve productivity, track progress, allocate resources effectively, and meet commitments.

Clozd, founded in 2017 and based in Lehi, Utah, specializes in win-loss analysis services and technology. The company develops analytics software that synthesizes win-loss data from various sources to uncover the underlying reasons behind a company's successes and failures. By providing meaningful insights, Clozd enables its clients to enhance product strategies, refine messaging, and improve sales outcomes, all while fostering strategic alignment within their organizations.

Observe Inc. develops an online platform for log analytics, infrastructure monitoring, and application performance management. Founded in 2017, the company is headquartered in San Mateo, California.

Statsig is a modern product experimentation platform that enables businesses to optimize their decision-making through comprehensive digital product testing. Unlike traditional A/B testing tools, Statsig tracks the impact of every feature release, allowing teams to quantify the effects of their efforts. Its Product Observability feature helps teams identify metric drops shortly after launching new features, facilitating quick adjustments to improve performance. This capability empowers product developers to conduct numerous high-quality experiments and analyze user responses to new functionalities daily. Founded by a team with a background at Facebook, Statsig aims to enhance product velocity and efficiency by providing advanced data tools and infrastructure that promote informed decision-making in product development.

Proxi develops a no-code mapping software that enables local experts and influencers to create, customize, and embed highly interactive maps into their social media platforms, websites, and apps. This platform facilitates crowdsourcing of geographic recommendations, powering future location-based experiences.

WhyLabs provides an AI observability platform that enables teams to monitor real-time predictive and generative AI applications. It surfaces issues such as bad actors, bias, performance decay, data drift, and data quality problems, helping teams reduce manual operations by over 80% and expedite incident resolution.

TROOP is a data aggregation and visualization technology that helps corporations plan in-person meetings using data instead of opinions. It aggregates data around safety, service, sustainability, and savings. TROOP is the single source of truth that powers these decisions for worldwide organizations across numerous industries by delivering all of the data needed to make decisions on how to meet, whether it's COVID-related constraints, travel and lodging costs, or other factors.

Statsig is a modern product experimentation platform that enables businesses to optimize their decision-making through comprehensive digital product testing. Unlike traditional A/B testing tools, Statsig tracks the impact of every feature release, allowing teams to quantify the effects of their efforts. Its Product Observability feature helps teams identify metric drops shortly after launching new features, facilitating quick adjustments to improve performance. This capability empowers product developers to conduct numerous high-quality experiments and analyze user responses to new functionalities daily. Founded by a team with a background at Facebook, Statsig aims to enhance product velocity and efficiency by providing advanced data tools and infrastructure that promote informed decision-making in product development.

Observe Inc. develops an online platform for log analytics, infrastructure monitoring, and application performance management. Founded in 2017, the company is headquartered in San Mateo, California.

Plus is a software company that captures, views, and shares current data from any source. Customers are using Plus to visualize their customer funnel and operations across disconnected tools, communicate with partners and suppliers, and automate recurring updates. Take a "Live Snapshot" of any website or application — don't worry about APIs, integrations, etc. — to turn data into live insights that stay updated, and share it with the team, partners, customers, and other collaborators.

Lattice Data, Inc. specializes in data analytics solutions, focusing on processing unstructured data such as text and images. Established in 2015 and based in Menlo Park, California, the company emerged from a Stanford research project known as DeepDive, which serves as a framework for statistical inference. Lattice Data aims to unlock the value in "dark data" to address critical real-world challenges. By converting unstructured data into structured formats, their data management platform enables organizations to utilize traditional analysis tools effectively, enhancing their ability to process and analyze complex information. As of May 2017, Lattice Data operates as a subsidiary of Apple Inc.

Ovation provides data and operations solutions for researchers, scientists, and laboratories in the life sciences, enabling users to describe and visualize relationships among their data. The company also develops a cloud-based laboratory information management system to support clinical diagnostics for molecular diagnostic labs. The information system includes lab workflows, sample tracking, document management, personnel training, revenue cycle management, and business analytics, helping researchers and clinicians collect and organize lab data and make informed decisions.

Pixel8earth is a company focused on creating a crowdsourced and continuously updated 3D map of the world that serves both machines and humans. By integrating computer vision and geomatics, the company transforms commodity video and photos into georeferenced 3D point clouds and meshes. This innovative approach enables the utilization of various high-volume data sources to generate and maintain accurate 3D representations of the globe. The resulting maps achieve an absolute accuracy of 25-50 cm RMSE when compared to survey baselines. Additionally, Visual Positioning Systems developed from these 3D maps provide approximately 2-meter location accuracy and within 6.25-degree rotational accuracy, enhancing navigation and spatial awareness capabilities.

WhyLabs provides an AI observability platform that enables teams to monitor real-time predictive and generative AI applications. It surfaces issues such as bad actors, bias, performance decay, data drift, and data quality problems, helping teams reduce manual operations by over 80% and expedite incident resolution.

Founded in 2014, MikMak is a Brooklyn-based company that empowers brands to understand consumers better by integrating digital investments with online retailer insights. It provides a dashboard aggregating the eCommerce customer journey across multiple channels and retailers, offering standardized reporting and real-time unbiased insights.

Wicket Labs, Inc. is a Seattle-based company that specializes in developing tools for websites and applications to address application program interface issues. Its flagship product, The Wicket Scorecard, provides an audience insights platform specifically designed for media companies. This tool enhances visibility into customer interactions, allowing companies to understand the impact of various initiatives on their business. By integrating and harmonizing data sources, Wicket Scorecard empowers clients to improve audience acquisition, drive engagement, and reduce churn, ultimately increasing audience lifetime value. Founded in 2016, Wicket Labs combines extensive industry experience with a commitment to integrity, diversity, empathy, and curiosity, aiming to support media companies in leveraging data for more informed decision-making and better outcomes.

Founded in 2018, Uplevel is a software company based in Seattle, Washington. It designs and develops an engineering intelligence platform that transforms unstructured data from software development tools into dynamic, actionable metrics. Using machine learning and organizational science, Uplevel helps enterprises identify hidden bottlenecks to improve productivity, track progress, allocate resources effectively, and meet commitments.

Ovation provides data and operations solutions for researchers, scientists, and laboratories in the life sciences, enabling users to describe and visualize relationships among their data. The company also develops a cloud-based laboratory information management system to support clinical diagnostics for molecular diagnostic labs. The information system includes lab workflows, sample tracking, document management, personnel training, revenue cycle management, and business analytics, helping researchers and clinicians collect and organize lab data and make informed decisions.

Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Datacoral Inc. is a data infrastructure as a service provider founded in 2016 and headquartered in San Francisco, California. The company has developed a platform that automates the process of data integration, allowing businesses to seamlessly collect data from various applications and databases. Datacoral's solution organizes this data for use in any query engine and facilitates actionable insights critical to business operations. The platform is designed to enhance efficiency for data scientists, enabling them to focus on generating insights rather than managing data sources. Additionally, Datacoral offers services such as data monitoring, data collection and management, and optimization for AWS environments, ensuring secure data handling within a virtual private cloud.

Founded in 2018, Uplevel is a software company based in Seattle, Washington. It designs and develops an engineering intelligence platform that transforms unstructured data from software development tools into dynamic, actionable metrics. Using machine learning and organizational science, Uplevel helps enterprises identify hidden bottlenecks to improve productivity, track progress, allocate resources effectively, and meet commitments.

Wicket Labs, Inc. is a Seattle-based company that specializes in developing tools for websites and applications to address application program interface issues. Its flagship product, The Wicket Scorecard, provides an audience insights platform specifically designed for media companies. This tool enhances visibility into customer interactions, allowing companies to understand the impact of various initiatives on their business. By integrating and harmonizing data sources, Wicket Scorecard empowers clients to improve audience acquisition, drive engagement, and reduce churn, ultimately increasing audience lifetime value. Founded in 2016, Wicket Labs combines extensive industry experience with a commitment to integrity, diversity, empathy, and curiosity, aiming to support media companies in leveraging data for more informed decision-making and better outcomes.

Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Wicket Labs, Inc. is a Seattle-based company that specializes in developing tools for websites and applications to address application program interface issues. Its flagship product, The Wicket Scorecard, provides an audience insights platform specifically designed for media companies. This tool enhances visibility into customer interactions, allowing companies to understand the impact of various initiatives on their business. By integrating and harmonizing data sources, Wicket Scorecard empowers clients to improve audience acquisition, drive engagement, and reduce churn, ultimately increasing audience lifetime value. Founded in 2016, Wicket Labs combines extensive industry experience with a commitment to integrity, diversity, empathy, and curiosity, aiming to support media companies in leveraging data for more informed decision-making and better outcomes.

Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Igneous Systems, Inc., founded in October 2013 and headquartered in Seattle, Washington, specializes in enterprise data center infrastructure and unstructured data management. The company offers a comprehensive as-a-Service solution that provides businesses with visibility, protection, and mobility for their unstructured data on a large scale. Igneous’s cloud-native, API-enabled platform integrates various unstructured data management functions, allowing organizations to maximize the value of their data while minimizing risks and optimizing IT resource utilization. Its services include consolidated backup, file system archiving, and efficient management of unstructured data, all aimed at enhancing workflow productivity for data-centric enterprises.

Seeq Corporation specializes in analytics software for industrial process data. Its flagship product, Seeq, integrates data from multiple sources like OSIsoft PI and GE Proficy, enabling users to search, cleanse, model data, find patterns, monitor assets, collaborate in real-time, and interact with time series data. Serving industries such as food & beverage, oil & gas, and utilities, Seeq helps drive better business decisions through insights derived from industrial process data.

Yieldex is a prominent provider of digital advertising forecasting, analytic pricing, and inventory management tools tailored for online publishers and advertisers. The company offers Yieldex Analytics, which delivers forward-looking insights that enable publishers to optimize their operations, save time, and enhance revenue generation. Additionally, Yieldex operates YieldexDirect, a programmatic marketplace that facilitates the buying and selling of targeted, guaranteed advertising inventory, providing a centralized platform for both advertisers and publishers. The company’s DynamicIQ service supports decision-making by offering insights into inventory availability and revenue forecasts for various products, while BusinessIQ provides analytic reports and dashboards that assist publishers in managing their operations and strategic planning. Yieldex's solutions are utilized by leading media organizations, enhancing their digital advertising strategies and maximizing their advertising value.

Farecast is a fare-prediction service founded in 2003 that helps travelers determine the optimal time to purchase airline tickets. By analyzing 175 billion points of historical airfare data, Farecast predicts whether ticket prices will rise or fall up to a week in advance, boasting a success rate of 70-75%. This innovative approach distinguishes Farecast from other travel companies, as it is the only platform that offers such predictive capabilities. In addition to airfare predictions, Farecast has expanded its services to include hotel price comparisons, displaying results from various travel search sites on an interactive map. This feature helps users identify whether a hotel is overpriced or attractively priced, using color coding to highlight deals. Overall, Farecast aims to assist travelers in making informed decisions to save on travel costs.

Farecast is a fare-prediction service founded in 2003 that helps travelers determine the optimal time to purchase airline tickets. By analyzing 175 billion points of historical airfare data, Farecast predicts whether ticket prices will rise or fall up to a week in advance, boasting a success rate of 70-75%. This innovative approach distinguishes Farecast from other travel companies, as it is the only platform that offers such predictive capabilities. In addition to airfare predictions, Farecast has expanded its services to include hotel price comparisons, displaying results from various travel search sites on an interactive map. This feature helps users identify whether a hotel is overpriced or attractively priced, using color coding to highlight deals. Overall, Farecast aims to assist travelers in making informed decisions to save on travel costs.

SeaDragon Software, originally founded as Sand Codex in 2003, is a Seattle-based company specializing in web-based visualization technology that enables users to browse graphics and photos efficiently. Founded by Blaise Ag era y Arcas, the company relocated to Seattle in 2004 to support the academic career of the founder's wife at the University of Washington. After securing $4 million in funding in 2005, which included significant investment from the Madrona Venture Group, the company rebranded as SeaDragon Software. In early 2006, SeaDragon Software was acquired by Microsoft and became part of the newly established Live Labs, which served as a bridge between Microsoft's online product divisions and its research efforts.

Farecast is a fare-prediction service founded in 2003 that helps travelers determine the optimal time to purchase airline tickets. By analyzing 175 billion points of historical airfare data, Farecast predicts whether ticket prices will rise or fall up to a week in advance, boasting a success rate of 70-75%. This innovative approach distinguishes Farecast from other travel companies, as it is the only platform that offers such predictive capabilities. In addition to airfare predictions, Farecast has expanded its services to include hotel price comparisons, displaying results from various travel search sites on an interactive map. This feature helps users identify whether a hotel is overpriced or attractively priced, using color coding to highlight deals. Overall, Farecast aims to assist travelers in making informed decisions to save on travel costs.

Statsig is a modern product experimentation platform that enables businesses to optimize their decision-making through comprehensive digital product testing. Unlike traditional A/B testing tools, Statsig tracks the impact of every feature release, allowing teams to quantify the effects of their efforts. Its Product Observability feature helps teams identify metric drops shortly after launching new features, facilitating quick adjustments to improve performance. This capability empowers product developers to conduct numerous high-quality experiments and analyze user responses to new functionalities daily. Founded by a team with a background at Facebook, Statsig aims to enhance product velocity and efficiency by providing advanced data tools and infrastructure that promote informed decision-making in product development.