Madrona

Spangle is an AI platform that connects between marketing and e-commerce to help in gaining more revenue with the help of paid traffic.

Gradial is a developer of an enterprise generative artificial intelligence platform that enables organizations to create efficient native and cross-application workflows while enhancing customer support. The platform integrates with content management systems to optimize routine marketing tasks such as content updates, allowing creative teams to concentrate on content strategy. By facilitating the orchestration of the entire content supply chain, Gradial supports new page design, brand-aligned content creation, and omnichannel distribution. Additionally, the platform provides improved experimentation and analytics throughout customer journeys, empowering businesses to make data-driven decisions and allowing creative teams to dedicate their efforts to core brand strategy.

Gradial is a developer of an enterprise generative artificial intelligence platform that enables organizations to create efficient native and cross-application workflows while enhancing customer support. The platform integrates with content management systems to optimize routine marketing tasks such as content updates, allowing creative teams to concentrate on content strategy. By facilitating the orchestration of the entire content supply chain, Gradial supports new page design, brand-aligned content creation, and omnichannel distribution. Additionally, the platform provides improved experimentation and analytics throughout customer journeys, empowering businesses to make data-driven decisions and allowing creative teams to dedicate their efforts to core brand strategy.

HockeyStack is an analytics and attribution platform designed to assist B2B companies in understanding the customer journey and driving revenue growth. By integrating data from marketing, sales, and product sources, the platform provides a comprehensive view of customer interactions. This enables businesses to identify the most effective marketing channels, optimize campaigns, and attribute revenue to specific touchpoints. HockeyStack aims to enhance the efficiency of marketing teams in driving pipeline and support sales teams in closing deals more rapidly through modern attribution and unified buyer journeys.

CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

Evocalize, Inc. is a marketing infrastructure software company based in Seattle, Washington, with additional offices in Austin, Texas. The company specializes in a customer conversation platform designed to help brands convert customer interactions into revenue. Its Collaborative Marketing Platform enables partners to execute complex marketing programs independently while leveraging shared audience data, creative assets, and messaging. This approach supports brands in various sectors, including retail, services, travel, and restaurants, by facilitating effective digital marketing strategies that adapt to increasingly complex digital environments. Evocalize employs machine learning and dynamic templates to automate the creation of targeted paid social media advertisements, allowing businesses to engage with individual customers and optimize their marketing efforts. The company has established significant partnerships with major platforms like Facebook and Google, enhancing its ability to provide valuable insights and real-time business monitoring. Founded in 2012, Evocalize continues to innovate in the realm of collaborative marketing, helping organizations achieve shared marketing goals and explore new revenue opportunities.

Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.

CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

Common Room is a developer of community marketing software aimed at enhancing the connection between organizations and their communities. The platform employs sophisticated signal capture and AI-powered activation agents to identify and enrich information about individuals and accounts. This enables go-to-market teams to effectively target, engage, and convert potential customers. By fostering authentic relationships and promoting collaboration and communication, Common Room empowers users to build thriving and engaged digital communities.

Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

Knock, Inc. is a technology company that offers a software platform tailored for property managers and leasing teams in the multifamily housing sector. The platform enhances communication with prospective and current renters by integrating various channels, including email, phone, and SMS. It provides tools for managing leads, tracking leasing activities, and automating processes such as tour scheduling and lease renewals. Additionally, Knock's CRM system enables property management teams to gain insights, benchmark performance, and monitor daily activities, thereby improving operational efficiency and net operating income. Founded in 2013 and based in Seattle, Washington, Knock aims to streamline the leasing process and enhance connectivity between property managers and renters.

Knock, Inc. is a technology company that offers a software platform tailored for property managers and leasing teams in the multifamily housing sector. The platform enhances communication with prospective and current renters by integrating various channels, including email, phone, and SMS. It provides tools for managing leads, tracking leasing activities, and automating processes such as tour scheduling and lease renewals. Additionally, Knock's CRM system enables property management teams to gain insights, benchmark performance, and monitor daily activities, thereby improving operational efficiency and net operating income. Founded in 2013 and based in Seattle, Washington, Knock aims to streamline the leasing process and enhance connectivity between property managers and renters.

Common Room is a developer of community marketing software aimed at enhancing the connection between organizations and their communities. The platform employs sophisticated signal capture and AI-powered activation agents to identify and enrich information about individuals and accounts. This enables go-to-market teams to effectively target, engage, and convert potential customers. By fostering authentic relationships and promoting collaboration and communication, Common Room empowers users to build thriving and engaged digital communities.

Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.

Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

Knock, Inc. is a technology company that offers a software platform tailored for property managers and leasing teams in the multifamily housing sector. The platform enhances communication with prospective and current renters by integrating various channels, including email, phone, and SMS. It provides tools for managing leads, tracking leasing activities, and automating processes such as tour scheduling and lease renewals. Additionally, Knock's CRM system enables property management teams to gain insights, benchmark performance, and monitor daily activities, thereby improving operational efficiency and net operating income. Founded in 2013 and based in Seattle, Washington, Knock aims to streamline the leasing process and enhance connectivity between property managers and renters.

Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.

Bizible, Inc. is a provider of marketing attribution and planning software designed specifically for business-to-business companies. Founded in 2011 and based in Seattle, Washington, the company offers a software-as-a-service platform that enables organizations to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks offline revenue to online marketing sources, providing a comprehensive view of marketing return on investment and customer lifetime value. The platform integrates data from various sales and marketing channels, including CRM systems, websites, and ad networks, to deliver insights on revenue-generating activities such as demand generation and account-based marketing. With the ability to perform predictive analytics and scenario planning, Bizible supports over 300 clients across multiple industries, including higher education, healthcare, and technology, in optimizing their marketing strategies for growth. As of April 2018, Bizible operates as a subsidiary of Marketo, Inc.

Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

Branch is a technology company that specializes in deep linking solutions, aimed at enhancing interactions between brands and users across digital platforms. Its innovative technology facilitates user-to-user referral programs, incorporating features such as rewarded referrals, content sharing, deep views, download banners, and personalized onboarding. Branch's services enable businesses to improve customer experiences while providing the tools necessary for measuring and optimizing campaign performance. Recognized by prominent brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora, Branch is positioned as a trusted partner for growth-driven teams seeking to maximize the effectiveness of their digital strategies.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.

Branch is a technology company that specializes in deep linking solutions, aimed at enhancing interactions between brands and users across digital platforms. Its innovative technology facilitates user-to-user referral programs, incorporating features such as rewarded referrals, content sharing, deep views, download banners, and personalized onboarding. Branch's services enable businesses to improve customer experiences while providing the tools necessary for measuring and optimizing campaign performance. Recognized by prominent brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora, Branch is positioned as a trusted partner for growth-driven teams seeking to maximize the effectiveness of their digital strategies.

CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

Boomerang Commerce is a technology company that provides a software-as-a-service (SaaS) platform designed to help omni-channel retailers optimize revenue and margin growth through advanced pricing strategies. The company leverages machine learning and real-time data analytics to analyze, test, and implement smart pricing solutions across millions of products, including private labels. Boomerang's client base includes prominent retailers such as Staples and OfficeDepot, as well as web-only platforms like Groupon Goods. The platform has demonstrated significant financial impact, generating an estimated $40 million in incremental revenue and $9 million in incremental margins for every $1 billion in revenue processed. Founded by industry veterans with experience from major companies, Boomerang has received recognition as a Gartner Cool Vendor in Digital Commerce and is listed among the top 50 big data companies globally.

Highspot, Inc. is a Seattle-based company founded in 2012 that specializes in a cloud-based sales engagement platform designed to enhance the performance of sales teams. The platform leverages artificial intelligence to facilitate intelligent content management, training, contextual guidance, and customer engagement. Highspot’s offerings include features such as content scoring and recommendations, real-time alerts on customer interactions, and analytics to optimize sales pitches. Additionally, the platform provides marketing and sales portals, along with the ability to create tailored sales playbooks based on seller roles, profiles, and industries. By integrating these functionalities into a unified solution, Highspot aims to elevate customer conversations and drive repeatable revenue for businesses worldwide.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Bizible, Inc. is a provider of marketing attribution and planning software designed specifically for business-to-business companies. Founded in 2011 and based in Seattle, Washington, the company offers a software-as-a-service platform that enables organizations to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks offline revenue to online marketing sources, providing a comprehensive view of marketing return on investment and customer lifetime value. The platform integrates data from various sales and marketing channels, including CRM systems, websites, and ad networks, to deliver insights on revenue-generating activities such as demand generation and account-based marketing. With the ability to perform predictive analytics and scenario planning, Bizible supports over 300 clients across multiple industries, including higher education, healthcare, and technology, in optimizing their marketing strategies for growth. As of April 2018, Bizible operates as a subsidiary of Marketo, Inc.

CommerceIQ is a company that specializes in e-commerce channel optimization, leveraging machine learning, analytics, and automation to enhance performance across the supply chain, marketing, and sales operations. Its technology is designed to help consumer brands improve their e-commerce effectiveness, enabling them to capture market share and drive profitable growth. Some of the notable brands utilizing CommerceIQ's platform include Avery Products, Georgia-Pacific, and Spectrum Brands, alongside major players in the Fast-Moving Consumer Goods sector. The platform facilitates sales management and retail media management while automating market share recovery and minimizing out-of-stock situations. By providing real-time data-driven insights and collaboration capabilities, CommerceIQ has enabled its clients to achieve significant results, including a notable increase in incremental sales, improved profitability, and reduced out-of-stock rates on major retail sites.

Boomerang Commerce is a technology company that provides a software-as-a-service (SaaS) platform designed to help omni-channel retailers optimize revenue and margin growth through advanced pricing strategies. The company leverages machine learning and real-time data analytics to analyze, test, and implement smart pricing solutions across millions of products, including private labels. Boomerang's client base includes prominent retailers such as Staples and OfficeDepot, as well as web-only platforms like Groupon Goods. The platform has demonstrated significant financial impact, generating an estimated $40 million in incremental revenue and $9 million in incremental margins for every $1 billion in revenue processed. Founded by industry veterans with experience from major companies, Boomerang has received recognition as a Gartner Cool Vendor in Digital Commerce and is listed among the top 50 big data companies globally.

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

Evocalize, Inc. is a marketing infrastructure software company based in Seattle, Washington, with additional offices in Austin, Texas. The company specializes in a customer conversation platform designed to help brands convert customer interactions into revenue. Its Collaborative Marketing Platform enables partners to execute complex marketing programs independently while leveraging shared audience data, creative assets, and messaging. This approach supports brands in various sectors, including retail, services, travel, and restaurants, by facilitating effective digital marketing strategies that adapt to increasingly complex digital environments. Evocalize employs machine learning and dynamic templates to automate the creation of targeted paid social media advertisements, allowing businesses to engage with individual customers and optimize their marketing efforts. The company has established significant partnerships with major platforms like Facebook and Google, enhancing its ability to provide valuable insights and real-time business monitoring. Founded in 2012, Evocalize continues to innovate in the realm of collaborative marketing, helping organizations achieve shared marketing goals and explore new revenue opportunities.

Bizible, Inc. is a provider of marketing attribution and planning software designed specifically for business-to-business companies. Founded in 2011 and based in Seattle, Washington, the company offers a software-as-a-service platform that enables organizations to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks offline revenue to online marketing sources, providing a comprehensive view of marketing return on investment and customer lifetime value. The platform integrates data from various sales and marketing channels, including CRM systems, websites, and ad networks, to deliver insights on revenue-generating activities such as demand generation and account-based marketing. With the ability to perform predictive analytics and scenario planning, Bizible supports over 300 clients across multiple industries, including higher education, healthcare, and technology, in optimizing their marketing strategies for growth. As of April 2018, Bizible operates as a subsidiary of Marketo, Inc.

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

ShopIgniter is a provider of electronic commerce software services, specializing in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform provides tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Notable brands such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to manage and measure impactful social media advertising campaigns. By focusing on delivering high-value brand outcomes at scale, ShopIgniter addresses the growing need for effective marketing solutions in the dynamic social media landscape.

Placed, Inc. is a location-driven insights and mobile advertising intelligence platform that provides valuable reports on consumers' offline behaviors. Founded in 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company offers various services including Placed Insights, which delivers actionable intelligence on offline consumer behavior; Placed Targeting, which allows marketers to reach their audience in real-world locations; and Placed Attribution, which quantifies the impact of mobile advertisements on in-store visits. Additionally, Placed Affiliate generates incremental revenue for clients' apps without changing the user experience. By analyzing billions of location data points, Placed connects the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively target locations at scale and measure the impact of their advertising efforts. The company has established a strategic partnership with Interpublic Group and is backed by investors such as Madrona Venture Group and Two Sigma Ventures.

MaxPoint Interactive is a digital advertising company focused on enhancing in-store traffic for retailers and brands. It offers a business intelligence and digital marketing solution that helps national brands increase local, in-store sales. Utilizing its proprietary Digital Zip® technology and the MaxPoint Intelligence Platform, the company predicts local buyers for specific products at designated retail locations. This capability allows MaxPoint to execute cross-channel digital marketing campaigns aimed at reaching these targeted consumers. The company has collaborated with leading national advertisers and top advertising agencies, establishing a strong presence in the digital marketing landscape. Through its innovative approach, MaxPoint connects the digital realm with physical retail, enabling businesses to optimize their brand and retail performance effectively.

Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

Searchandise Commerce specializes in site monetization and retail media, focusing on the Retail Search Media sector. The company has developed a retail search network that allows product manufacturers, their agencies, and retail partners to enhance their visibility on retail websites and mobile platforms through cost-per-click bidding. This innovative approach enables manufacturers to improve their positioning in search and browse results, leading to increased clicks and sales. Simultaneously, retailers can transform their on-site search functions from a cost center into a profit center, creating additional revenue streams without disrupting the consumer experience. Their flagship service, HitList, facilitates the integration of manufacturer bids into product presentations, unlocking previously untapped online real estate for retailers.

ShopIgniter is a provider of electronic commerce software services, specializing in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform provides tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Notable brands such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to manage and measure impactful social media advertising campaigns. By focusing on delivering high-value brand outcomes at scale, ShopIgniter addresses the growing need for effective marketing solutions in the dynamic social media landscape.

Mixpo, Inc. is a Seattle-based company that operates a comprehensive advertising platform specializing in social, display, and video advertising. Founded in 2002, Mixpo provides tools for advertisers, agencies, and media companies to create, deliver, and measure digital advertising campaigns effectively. The platform enhances campaign performance by integrating channels, assets, and providing advanced capabilities such as measurement, bid optimization, targeting, and retargeting. It also offers solutions tailored for brand advertisers, local creative services, national networks, and advertising exchanges. Known for its innovative technology and deep data insights, Mixpo facilitates ad verification and performance analysis across various demographics and devices. As of 2017, Mixpo functions as a subsidiary of Netsertive, Inc.

Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

Mixpo, Inc. is a Seattle-based company that operates a comprehensive advertising platform specializing in social, display, and video advertising. Founded in 2002, Mixpo provides tools for advertisers, agencies, and media companies to create, deliver, and measure digital advertising campaigns effectively. The platform enhances campaign performance by integrating channels, assets, and providing advanced capabilities such as measurement, bid optimization, targeting, and retargeting. It also offers solutions tailored for brand advertisers, local creative services, national networks, and advertising exchanges. Known for its innovative technology and deep data insights, Mixpo facilitates ad verification and performance analysis across various demographics and devices. As of 2017, Mixpo functions as a subsidiary of Netsertive, Inc.