Madrona Venture Group

Spangle is an AI platform that connects between marketing and e-commerce to help in gaining more revenue with the help of paid traffic.

Gradial develops a generative AI platform for enterprises. This platform integrates with content management systems to automate routine marketing tasks, allowing creative teams to focus on strategic work. It enables businesses to make data-driven decisions and supports omnichannel content distribution.

Gradial develops a generative AI platform for enterprises. This platform integrates with content management systems to automate routine marketing tasks, allowing creative teams to focus on strategic work. It enables businesses to make data-driven decisions and supports omnichannel content distribution.

HockeyStack offers a unified analytics platform for B2B companies. It integrates data from marketing, sales, and product sources to provide a holistic view of customer interactions. This enables businesses to optimize campaigns, identify effective channels, and accurately attribute revenue.

Evocalize is a Seattle-based technology company that operates an automated contextual marketing platform designed to streamline local digital marketing across large organizations. Its platform employs machine learning algorithms and dynamic templates to transform feed-based content into highly targeted paid social media advertisements, enabling brands to engage with individual customers effectively and attract key prospects. Evocalize's solution aims to simplify complex marketing tasks, making it suitable for various industries such as retail, travel, and restaurants. Founded in 2012, the company has offices in Seattle and Austin, Texas.

Common Room is a developer of community marketing software that facilitates connections between organizations and their communities. The company's platform leverages advanced signal capture and AI-powered activation agents to enhance engagement and conversion strategies for go-to-market teams. By focusing on person and account identification and enrichment, Common Room enables organizations to identify the right targets and determine optimal engagement times. The software promotes authentic relationships and fosters collaboration and communication, allowing users to cultivate thriving and engaged digital communities.

Common Room is a developer of community marketing software that facilitates connections between organizations and their communities. The company's platform leverages advanced signal capture and AI-powered activation agents to enhance engagement and conversion strategies for go-to-market teams. By focusing on person and account identification and enrichment, Common Room enables organizations to identify the right targets and determine optimal engagement times. The software promotes authentic relationships and fosters collaboration and communication, allowing users to cultivate thriving and engaged digital communities.

Matcherino, Inc. is a technology company based in Bellevue, Washington, that specializes in providing a crowdfunding platform for esports tournament organizers and game publishers. Established in 2015, Matcherino's platform facilitates the management of esports events by connecting brands and tournament organizers, allowing them to monetize their activities effectively. The platform offers tools that increase tournament prize pools, including options for fans to purchase custom game content and participate in sponsor campaigns to augment funding. Additionally, Matcherino provides financial services, such as prize pool escrow and the transparent distribution of tournament earnings, ensuring compliance with taxation and documentation standards. This enables professional players to compete in recognized tournaments while fostering community engagement and support.

Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

Matcherino, Inc. is a technology company based in Bellevue, Washington, that specializes in providing a crowdfunding platform for esports tournament organizers and game publishers. Established in 2015, Matcherino's platform facilitates the management of esports events by connecting brands and tournament organizers, allowing them to monetize their activities effectively. The platform offers tools that increase tournament prize pools, including options for fans to purchase custom game content and participate in sponsor campaigns to augment funding. Additionally, Matcherino provides financial services, such as prize pool escrow and the transparent distribution of tournament earnings, ensuring compliance with taxation and documentation standards. This enables professional players to compete in recognized tournaments while fostering community engagement and support.

Branch is a platform that serves as a linking and measurement partner for growth-focused teams, helping brands acquire users, retain customers, and drive conversions across digital channels. The company offers a cloud-based marketing optimization platform that supports cross-platform interactions and builds user-to-user referral programs. Its features include rewarded referrals, content sharing, deep views, download banners, and personalized onboarding, all designed to improve the customer experience and enable measurement and optimization of campaigns. Branch is trusted by brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora to acquire users, retain customers and drive more conversions. By linking attribution with referral-driven engagement, Branch helps brands evaluate program performance and optimize messaging and incentives to maximize conversions and lifetime value.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Branch is a platform that serves as a linking and measurement partner for growth-focused teams, helping brands acquire users, retain customers, and drive conversions across digital channels. The company offers a cloud-based marketing optimization platform that supports cross-platform interactions and builds user-to-user referral programs. Its features include rewarded referrals, content sharing, deep views, download banners, and personalized onboarding, all designed to improve the customer experience and enable measurement and optimization of campaigns. Branch is trusted by brands such as Instacart, Western Union, NBCUniversal, Zocdoc and Sephora to acquire users, retain customers and drive more conversions. By linking attribution with referral-driven engagement, Branch helps brands evaluate program performance and optimize messaging and incentives to maximize conversions and lifetime value.

Matcherino, Inc. is a technology company based in Bellevue, Washington, that specializes in providing a crowdfunding platform for esports tournament organizers and game publishers. Established in 2015, Matcherino's platform facilitates the management of esports events by connecting brands and tournament organizers, allowing them to monetize their activities effectively. The platform offers tools that increase tournament prize pools, including options for fans to purchase custom game content and participate in sponsor campaigns to augment funding. Additionally, Matcherino provides financial services, such as prize pool escrow and the transparent distribution of tournament earnings, ensuring compliance with taxation and documentation standards. This enables professional players to compete in recognized tournaments while fostering community engagement and support.

Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.

Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

Placed, Inc. is a location-driven insights and mobile advertising intelligence company that specializes in analyzing consumer behavior through mobile device location data. Founded in January 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company provides a range of solutions including Placed Insights, which offers actionable intelligence on offline consumer behavior, and Placed Targeting, which allows marketers to reach their audience in real-world locations. Placed Attribution quantifies the impact of mobile advertisements on in-store visits, while Placed Affiliate generates recurring revenue for clients without altering the user experience. The company leverages extensive location data to connect the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively measure the impact of their advertising campaigns and gain competitive insights. Placed operates as a subsidiary of Foursquare Labs, Inc. and has received backing from investment firms such as Madrona Venture Group and Two Sigma Ventures.

Julep Beauty, Inc. is an ecommerce beauty products company based in Seattle, Washington, that offers a wide range of beauty items, including makeup, skincare, and nail care products. Known for its innovative approach, Julep leverages crowdsourced feedback from social media platforms to inform product development, allowing it to create over 300 new products annually. The company operates an online subscription community, Mavens, which enables rapid product launches and subsequent distribution through its website and retail partners such as Sephora, QVC, and Nordstrom. In addition to its ecommerce operations, Julep also runs boutique nail salons in Bellevue and Seattle. Originally established as Julep Nail Parlor Company in 2006, it rebranded to Julep Beauty, Inc. and has since become a subsidiary of Glansaol.

Evocalize is a Seattle-based technology company that operates an automated contextual marketing platform designed to streamline local digital marketing across large organizations. Its platform employs machine learning algorithms and dynamic templates to transform feed-based content into highly targeted paid social media advertisements, enabling brands to engage with individual customers effectively and attract key prospects. Evocalize's solution aims to simplify complex marketing tasks, making it suitable for various industries such as retail, travel, and restaurants. Founded in 2012, the company has offices in Seattle and Austin, Texas.

Bizible, Inc. is a Seattle-based company founded in 2011 that specializes in marketing attribution and planning software for business-to-business (B2B) organizations. The company provides a software-as-a-service (SaaS) platform that enables businesses to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks marketing interactions across various channels and unifies data from customer relationship management (CRM) systems, web analytics, and advertising networks. This comprehensive approach allows companies to gain insights into their marketing return on investment (ROI) and customer lifetime value (LTV). Bizible's offerings include revenue attribution tools that leverage machine learning to enhance marketing decisions and revenue planning capabilities for scenario analysis. The company serves a diverse range of industries, including higher education, healthcare, technology, and manufacturing, and has established partnerships to integrate its analytics platform with other tools, notably Salesforce.com, to enhance the alignment of marketing and sales efforts.

Placed, Inc. is a location-driven insights and mobile advertising intelligence company that specializes in analyzing consumer behavior through mobile device location data. Founded in January 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company provides a range of solutions including Placed Insights, which offers actionable intelligence on offline consumer behavior, and Placed Targeting, which allows marketers to reach their audience in real-world locations. Placed Attribution quantifies the impact of mobile advertisements on in-store visits, while Placed Affiliate generates recurring revenue for clients without altering the user experience. The company leverages extensive location data to connect the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively measure the impact of their advertising campaigns and gain competitive insights. Placed operates as a subsidiary of Foursquare Labs, Inc. and has received backing from investment firms such as Madrona Venture Group and Two Sigma Ventures.

Animoto Inc. develops a web and mobile application that simplifies the creation of professional-quality videos, enabling users to transform photos and video clips into polished visual stories. Founded in 2005 and headquartered in New York, the company serves a diverse clientele, including families, businesses, and photographers, who wish to create videos for various occasions such as weddings, travel, and marketing. Animoto's platform stands out for its user-friendly interface, allowing individuals without technical expertise to produce engaging videos effortlessly. The application includes certified partnerships with social media platforms, enhancing its capabilities and insights into the evolving digital landscape. By prioritizing ease of use and accessibility, Animoto aims to empower individuals and organizations to share their narratives effectively.

Inkd, Inc. operates an online marketplace that facilitates the buying and selling of graphic design templates, catering to a diverse range of industries, including marketing, real estate, education, and healthcare. The company offers a variety of design products, such as business cards, brochures, flyers, newsletters, and logo designs, as well as online printing services. This platform serves graphic designers, marketers, small business owners, and various professionals who require cost-effective design solutions. Inkd is designed to provide a community where designers can upload their work, allowing businesses to access ready-made content instead of hiring a designer. Additionally, Inkd offers an app called Zapd, enabling users to create themed websites directly from their smartphones. Established in 2008 and based in Seattle, Washington, Inkd was previously known as Pressplane, Inc.

ShopIgniter is a provider of electronic commerce software services that specializes in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform equips brands with tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Prominent companies such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to create, manage, and assess impactful social media advertising campaigns. Through its innovative approach, ShopIgniter drives significant brand and business outcomes across various networks and devices.

Placed, Inc. is a location-driven insights and mobile advertising intelligence company that specializes in analyzing consumer behavior through mobile device location data. Founded in January 2011 and headquartered in Seattle, Washington, with an additional office in New York, the company provides a range of solutions including Placed Insights, which offers actionable intelligence on offline consumer behavior, and Placed Targeting, which allows marketers to reach their audience in real-world locations. Placed Attribution quantifies the impact of mobile advertisements on in-store visits, while Placed Affiliate generates recurring revenue for clients without altering the user experience. The company leverages extensive location data to connect the physical and digital worlds, enabling brands, agencies, publishers, and advertising networks to effectively measure the impact of their advertising campaigns and gain competitive insights. Placed operates as a subsidiary of Foursquare Labs, Inc. and has received backing from investment firms such as Madrona Venture Group and Two Sigma Ventures.

MaxPoint Interactive is a digital advertising company focused on increasing in-store traffic for retailers and brands. The company utilizes its proprietary Digital Zip technology and the MaxPoint Intelligence Platform to identify potential local buyers for specific products at retail locations. This capability allows MaxPoint to execute targeted cross-channel digital marketing campaigns aimed at driving local, in-store sales. With a commitment to bridging the digital and physical retail worlds, MaxPoint's technology provides real-time insights and measurement, enabling brands and retailers to optimize their marketing strategies effectively. The company has collaborated with top national advertisers and leading advertising agencies in the United States, establishing itself as a significant player in the digital marketing landscape.

Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.

Searchandise Commerce is a leader in site monetization and retail media, specializing in the Retail Search Media sector. The company has developed a retail search network that allows product manufacturers and their agencies to enhance product visibility on retail websites and mobile platforms through cost-per-click bidding. This innovative approach enables manufacturers to secure better positioning within search and browse results, ultimately driving more clicks and sales. By partnering with prominent retailers, Searchandise Commerce helps transform retailers' on-site search capabilities from a cost center into a profit center, creating an additional revenue stream without disrupting the consumer experience. Additionally, its HitList service assists retailers in monetizing previously underutilized online space by integrating manufacturer bids into product presentation.

ShopIgniter is a provider of electronic commerce software services that specializes in social performance marketing. Founded in 2009 and headquartered in Portland, Oregon, the company offers a platform designed to help digital marketing leaders effectively reach and convert social mobile consumers. The platform equips brands with tools for robust targeting, ad creative optimization, mobile landing page testing, and integrated conversion strategies. Prominent companies such as Target, Ford, Disney, Sony Music, Nike, and Universal utilize ShopIgniter's services to create, manage, and assess impactful social media advertising campaigns. Through its innovative approach, ShopIgniter drives significant brand and business outcomes across various networks and devices.

Animoto Inc. develops a web and mobile application that simplifies the creation of professional-quality videos, enabling users to transform photos and video clips into polished visual stories. Founded in 2005 and headquartered in New York, the company serves a diverse clientele, including families, businesses, and photographers, who wish to create videos for various occasions such as weddings, travel, and marketing. Animoto's platform stands out for its user-friendly interface, allowing individuals without technical expertise to produce engaging videos effortlessly. The application includes certified partnerships with social media platforms, enhancing its capabilities and insights into the evolving digital landscape. By prioritizing ease of use and accessibility, Animoto aims to empower individuals and organizations to share their narratives effectively.

Mixpo, Inc. is a Seattle-based company that operates a comprehensive advertising platform specializing in social, display, and video advertising. Founded in 2002, Mixpo provides tools for advertisers, agencies, and media companies to create, deliver, and measure digital advertising campaigns effectively. The platform enhances campaign performance by integrating channels, assets, and providing advanced capabilities such as measurement, bid optimization, targeting, and retargeting. It also offers solutions tailored for brand advertisers, local creative services, national networks, and advertising exchanges. Known for its innovative technology and deep data insights, Mixpo facilitates ad verification and performance analysis across various demographics and devices. As of 2017, Mixpo functions as a subsidiary of Netsertive, Inc.

Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.

AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.

Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.

Mixpo, Inc. is a Seattle-based company that operates a comprehensive advertising platform specializing in social, display, and video advertising. Founded in 2002, Mixpo provides tools for advertisers, agencies, and media companies to create, deliver, and measure digital advertising campaigns effectively. The platform enhances campaign performance by integrating channels, assets, and providing advanced capabilities such as measurement, bid optimization, targeting, and retargeting. It also offers solutions tailored for brand advertisers, local creative services, national networks, and advertising exchanges. Known for its innovative technology and deep data insights, Mixpo facilitates ad verification and performance analysis across various demographics and devices. As of 2017, Mixpo functions as a subsidiary of Netsertive, Inc.

Mercent is a Seattle-based technology company founded by Amazon.com veterans. It specializes in helping large retailers reach and convert more shoppers online through its award-winning Mercent Retail™ platform. This platform facilitates sales across various purchasing destinations such as Amazon, Google, eBay, and other online channels. Mercent's services automate, measure, and optimize merchandising campaigns, enabling retailers like 1-800-Flowers and GUESS? to enhance their online presence effectively.

GrowthX is a technology company that specializes in AI-driven content creation and distribution. Its platform integrates content creation tools with flexible AI capabilities, enabling businesses to generate high-quality content efficiently and at scale. The company offers tailored AI workflows, content strategies, production services, and audience engagement solutions, helping businesses achieve sustainable growth across diverse industries.