Marathon Ventures

Marathon Ventures is an early-stage investment firm focused on B2B startups in Latin America. The company aims to maximize the potential of top talent in the region by supporting startup alumni and experienced professionals who address challenges in emerging markets. In addition to its investment activities, Marathon Ventures functions as a talent hub, providing strategic talent acquisition assistance to entrepreneurs and companies at various stages of growth. The firm is complemented by a team of operators and seasoned advisors, enhancing its capability to foster innovation and drive success among its portfolio companies.

Isabella Orduz

Investor

36 past transactions

Prima

Venture Round in 2024
Prima consolidates and solves the metal-mechanical manufacturing needs of industrial and commercial companies. We specialize in supplying materials, designing and manufacturing finished parts, components, and structures, and executing high-tonnage projects that require specialized engineering. Our processes, engineering, technology, and network allow our clients to achieve better prices, quality, and OTIF rates.

Karrot

Seed Round in 2024
Karrot is a cloud-based software suite solutions that provides omnichannel retail solutions.

Yolo Bank

Pre Seed Round in 2024
Yolo Bank is a fintech company that uses artificial intelligence to help universities minimize tuition defaults. This approach increases revenue for educational institutions and benefits students. We offer a SaaS for bad debt management and a dedicated digital account for students to manage their monthly payments.

Bacu

Seed Round in 2024
Bacu specializes in restaurant technology solutions, offering a comprehensive platform that includes a restaurant management system, food delivery app, and customer loyalty program. Their core concept revolves around providing comfort food options for customers.

Welbe

Series A in 2024
Welbe Care is a healthcare platform developer based in Mexico City, established in June 2021 by Eduardo Medeiros Cardoso, Eduardo Medeiros, and Marcus Paiva. The company focuses on managing workers' health through the integration of data collection and artificial intelligence. Its platform creates a comprehensive health ecosystem that connects with local health services, including laboratories, clinics, and insurers. This integration allows businesses to monitor employee health effectively, identify potential issues, and enhance both productivity and quality of life. Additionally, Welbe Care offers an intelligent occupational management system paired with a minor medical expenses program that eliminates deductibles and copayments, further supporting the well-being of employees.

Seeri

Seed Round in 2024
Seeri operates a B2B marketplace that revolutionizes the purchasing and selling of goods and services by integrating financing options for both buyers and sellers. The company has developed a light enterprise resource planning (ERP) platform that emphasizes an asset-light model, allowing small and medium-sized businesses to connect efficiently with brands. Seeri's platform offers a range of services, including lending, factoring, advertising, and data management, which enhance productivity, inventory management, and logistics. By providing a user-friendly and customizable experience, Seeri aims to streamline transactions and empower businesses to thrive in a competitive environment.

Extendeal

Seed Round in 2024
Extendeal is a healthtech software provider that facilitates intelligent purchasing for the pharmaceutical industry. It serves as a one-stop shop for pharmacies, optimizing purchase processes between suppliers, wholesalers, and retailers.

C4c7us

Seed Round in 2024
Platform that helps startup founders and IT professionals to get IT infrastructure faster and save money by automating operation processes.

Rurall

Seed Round in 2024
Rurall is a developer of an agro-based platform aimed at enhancing the agricultural supply chain through technology and analytics. The company provides an integrated solution that streamlines commercialization, addresses working capital challenges, and improves production by facilitating access to high-quality supplies and knowledge. By connecting small farmers to the market via digital channels, Rurall enables them to optimize productivity, quality, and profitability in their agricultural operations. Through its innovative approach, Rurall seeks to boost efficiency and transparency within the agricultural sector.

Maqui

Pre Seed Round in 2023
Maqui is a B2B platform that assists garment brands in enhancing supply chain management by minimizing manufacturing waste.

Fanki

Seed Round in 2023
Fanki is a sports-focused platform and blockchain-powered ecosystem that connects fans with sports organizations. It provides a digital wallet and personalized Mastercard, loyalty programs, perks, and experiences, and a blockchain application to enhance fan engagement inside stadiums and at offsite events. The ecosystem creates new revenue opportunities for federations, leagues, and clubs by enabling mobile applications, digital properties, cryptocurrencies, and non-fungible tokens, helping to deepen fan relationships through token-based incentives and exclusive content.

Estoca

Venture Round in 2023
Estoca is a decentralized logistics platform that specializes in Fulfillment-as-a-Service for multi-channel businesses. The company enables efficient goods delivery within less than two days in major Brazilian cities, ensuring a straightforward setup for clients. Utilizing a network of warehouses, Estoca employs a predictive algorithm to optimize the allocation of products, positioning them in proximity to customers for streamlined last-mile delivery. This approach allows businesses to manage their logistics processes effectively, enhancing their operational efficiency and customer satisfaction.

Bia Energy

Pre Seed Round in 2022
Bia Energy is focused on providing sustainable and affordable energy solutions to small and medium-sized enterprises (SMEs) and households in Latin America. The company has developed a virtual energy marketing platform that emphasizes efficient energy consumption and optimization. This platform tracks energy usage and offers automatic recommendations for monthly savings, enabling users to reduce costs while adopting sustainable practices. Through its consumer-centric and data-driven approach, Bia Energy aims to empower its customers by enhancing their energy management capabilities and promoting environmentally friendly energy consumption.

Welbe

Pre Seed Round in 2022
Welbe Care is a healthcare platform developer based in Mexico City, established in June 2021 by Eduardo Medeiros Cardoso, Eduardo Medeiros, and Marcus Paiva. The company focuses on managing workers' health through the integration of data collection and artificial intelligence. Its platform creates a comprehensive health ecosystem that connects with local health services, including laboratories, clinics, and insurers. This integration allows businesses to monitor employee health effectively, identify potential issues, and enhance both productivity and quality of life. Additionally, Welbe Care offers an intelligent occupational management system paired with a minor medical expenses program that eliminates deductibles and copayments, further supporting the well-being of employees.

Nara

Venture Round in 2022
Nara is a technology company that specializes in developing AI-powered sales platforms. Their primary product is an AI sales agent designed to enhance customer engagement and satisfaction. This AI assistant provides personalized shopping recommendations to customers and is available round the clock to address their queries, thereby augmenting the sales capacity of small and medium-sized businesses. The platform integrates seamlessly into various chat channels, handling tasks such as order tracking, cancellations, and refunds, ultimately helping clients boost sales and reduce customer churn.

Neivor

Seed Round in 2022
Neivor provides a mobile-centric property management platform for residential and multifamily buildings in Latin America, digitalizing administration and payments to reduce reliance on cash-based transactions and disparate payment flows. The platform enables building managers to handle resident-facing tasks from a single app, including payment collection, notices, agenda management, and common-area reservations, while residents can make payments and stay informed about housing activities. By automating collection notices and consolidating administrative functions, Neivor aims to streamline condominium operations, improve cash flow, and enhance resident engagement.

Latitud

Seed Round in 2022
Latitud is a venture capital firm and platform based in São Paulo, Brazil, focused on technology startups in Latin America. It engages early-stage companies, providing pre-seed investments and hands-on support to founders to help them build and scale their ventures from the ground up.

Vest

Seed Round in 2022
Vest is an app-based brokerage that wants to provide Latin American savers with access to American assets that are differentiated by product, pricing, and content. Latin Americans are known for saving, but many prefer to do so in cash or in zero-interest savings accounts.

Sumer

Seed Round in 2022
Founded in 2021, Sumer is a technology company based in Bogotá, Colombia with offices in Mexico City. It empowers micro small businesses by providing simple digital tools to grow sales and improve management. The company's core offering is a '15-second store' feature that enables businesses to create an online storefront rapidly, along with a digital ledger and advertising tool to reach new audiences.

Kalto

Seed Round in 2022
Founded in 2022, Kalto is a B2B payment company based in Mexico. It specializes in helping small and medium-sized businesses streamline their payment processes, reduce administrative costs, and optimize cash flow management through its software solutions.

Sumer

Pre Seed Round in 2021
Founded in 2021, Sumer is a technology company based in Bogotá, Colombia with offices in Mexico City. It empowers micro small businesses by providing simple digital tools to grow sales and improve management. The company's core offering is a '15-second store' feature that enables businesses to create an online storefront rapidly, along with a digital ledger and advertising tool to reach new audiences.

Movo

Funding Round in 2021
Movo is a workforce management platform for frontline workers that provides real-time visibility for supervisors and enables large-scale deployments. It combines human capital management with AI-powered features in a mobile-first solution, delivering credentialed professionals and end-to-end software across healthcare, clean energy, manufacturing, and field engineering. The platform helps organizations deploy, credential, and coordinate field staff efficiently, enabling supervisors to handle higher task volumes and manage extensive teams.

Meru

Series A in 2021
Our objective is to develop into the region's one-stop store for automotive components. By gathering demand and linking all players throughout the supply chain, including producers, distributors, wholesalers, retailers, service providers, and customers, we are digitizing the automobile aftermarket sector in Latin America. Meru was established in 2020 in Mexico City, Distrito Federal.

Tul

Series B in 2021
Founded in 2020, Tul is a Colombian-based marketplace that facilitates the buying and selling of hardware and construction materials. It connects manufacturers with small businesses through its e-commerce platform, streamlining inventory management and enabling customers to acquire necessary parts for their projects.

Neivor

Seed Round in 2021
Neivor provides a mobile-centric property management platform for residential and multifamily buildings in Latin America, digitalizing administration and payments to reduce reliance on cash-based transactions and disparate payment flows. The platform enables building managers to handle resident-facing tasks from a single app, including payment collection, notices, agenda management, and common-area reservations, while residents can make payments and stay informed about housing activities. By automating collection notices and consolidating administrative functions, Neivor aims to streamline condominium operations, improve cash flow, and enhance resident engagement.

Sproutfi

Pre Seed Round in 2021
SproutFi is a fintech application that enables users to invest in the US stock market while also functioning as a social network. The platform is designed to promote financial independence by allowing users to follow other investors, engage in discussions within groups based on shared interests, and exchange investment advice with friends. SproutFi empowers its users to discover investment ideas and access stocks at competitive prices, creating a community-oriented environment for both novice and experienced investors.

Estoca

Seed Round in 2021
Estoca is a decentralized logistics platform that specializes in Fulfillment-as-a-Service for multi-channel businesses. The company enables efficient goods delivery within less than two days in major Brazilian cities, ensuring a straightforward setup for clients. Utilizing a network of warehouses, Estoca employs a predictive algorithm to optimize the allocation of products, positioning them in proximity to customers for streamlined last-mile delivery. This approach allows businesses to manage their logistics processes effectively, enhancing their operational efficiency and customer satisfaction.

HelloGuru

Pre Seed Round in 2021
HelloGuru is a developer of a no-code software tool that empowers non-technical users to create software applications without the need for coding. The platform enables users to build scalable and secure internal tools that facilitate complex workflows, automate processes, and connect various databases. By allowing users to consolidate and synchronize their data with existing systems effortlessly, HelloGuru simplifies the software development process, making it accessible to individuals without technical expertise. This innovative approach supports organizations in enhancing efficiency and streamlining operations through user-friendly software solutions.

Wonder Brands

Pre Seed Round in 2021
Wonder Brands partners with successful digital brands in Latin America, investing significantly to boost growth. It provides value through technology, digital marketing, supply chain, administration support, enabling brands to expand reach and diversify products.

Cobre

Pre Seed Round in 2021
Cobre is a corporate treasury platform that allows companies to centralize, digitize and automate their payments processes. Our technology helps finance teams and CFOs claim back their time to focus on what really matters: growing their business. We’re committed to creating a frictionless payment process for companies; from cash-in to cash-out, allowing businesses to move money in real time, connect their bank accounts to a central treasury hub, and consolidate a single source for real-time data and reconciliation. Cobre began operations in 2020 and currently serves companies in Colombia and Mexico

Tul

Series A in 2021
Founded in 2020, Tul is a Colombian-based marketplace that facilitates the buying and selling of hardware and construction materials. It connects manufacturers with small businesses through its e-commerce platform, streamlining inventory management and enabling customers to acquire necessary parts for their projects.

Meru

Pre Seed Round in 2020
Our objective is to develop into the region's one-stop store for automotive components. By gathering demand and linking all players throughout the supply chain, including producers, distributors, wholesalers, retailers, service providers, and customers, we are digitizing the automobile aftermarket sector in Latin America. Meru was established in 2020 in Mexico City, Distrito Federal.

Tul

Seed Round in 2020
Founded in 2020, Tul is a Colombian-based marketplace that facilitates the buying and selling of hardware and construction materials. It connects manufacturers with small businesses through its e-commerce platform, streamlining inventory management and enabling customers to acquire necessary parts for their projects.

Tul

Seed Round in 2020
Founded in 2020, Tul is a Colombian-based marketplace that facilitates the buying and selling of hardware and construction materials. It connects manufacturers with small businesses through its e-commerce platform, streamlining inventory management and enabling customers to acquire necessary parts for their projects.

Tul

Pre Seed Round in 2020
Founded in 2020, Tul is a Colombian-based marketplace that facilitates the buying and selling of hardware and construction materials. It connects manufacturers with small businesses through its e-commerce platform, streamlining inventory management and enabling customers to acquire necessary parts for their projects.
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