Marcy Venture Partners

Marcy Venture Partners, co-founded by Shawn Carter, Jay Brown, and Larry Marcus in 2019, is a venture capital firm based in San Francisco, California. The firm focuses on investing in innovative businesses and mass-market brands within the consumer and culture sectors, prioritizing companies that emphasize positive impact through sustainability, inclusivity, accessibility, empowerment, and health and wellness. Marcy Venture Partners targets seed-stage, early-stage, and later-stage companies that demonstrate strong brand values, exceptional management teams, and a clear vision for growth. The firm seeks to invest in a variety of sectors, including consumer products, e-commerce, technology, and robotics, with a commitment to fostering brands that deliver high customer satisfaction and possess clear catalysts for scaling.

Shawn (Jay-Z) Carter

Co-Founder and Managing Director

Larry Marcus

Co-Founder and Managing Director

Camden Mcrae

Investor

Mason O'Hanlon

Investor

Samara Pollak

Senior Associate

Past deals in Wine

The Long Drink Company

Venture Round in 2024
The Long Drink Company is a producer of alcoholic beverages that specializes in refreshing long drinks, a concept that originated in Finland during the 1952 Summer Games. The company offers a variety of beverages, including options that are natural, zero sugar, strong, and flavored, catering to diverse consumer preferences. The Finnish Long Drink, which serves as a modern interpretation of Finland's iconic drink, was introduced to the U.S. market in 2018 and has since gained significant popularity, being recognized as the World's Fastest Growing Spirits Brand with over 1 million cases sold in 2023. Its products have earned multiple awards, including a Gold Medal at the 2019 New York International Spirits Competition. The Long Drink is now available in more than 50,000 locations across the United States and Canada, making it a popular choice for social gatherings, sports events, and festivals.

Maker Wine

Seed Round in 2021
Maker Wine Company produces and supplies canned, small-batch wines, catering to the millennial wine drinker. Founded in 2019 and headquartered in Marin, California, the company offers premium wines in portable formats that are both vegan-friendly and gluten-free. Maker Wine employs sustainable farming practices and low-intervention winemaking processes, sourcing products from small wineries. Its wines are available for purchase through retail stores and online, providing customers with the convenience of enjoying wine anywhere.

Avaline

Series A in 2021
Avaline is an organic wine label based in Burbank, California, founded in 2019. The company specializes in producing and distributing clean wines, including white and rosé varieties, that are crafted from organic grapes and free from synthetic additives. Avaline's wines are made using plant-based ingredients and do not contain any unwanted extras, such as isinglass or eggs, catering to consumers seeking unadulterated and sugar-free options. Through its commitment to quality and transparency, Avaline offers a selection of wines that emphasize natural goodness.
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