Marin Sonoma Impact Ventures

Marin Sonoma Impact Ventures (MSIV) is a venture capital firm established in 2020 and located in Corte Madera, California. It is the first regional venture capital fund dedicated to the North Bay Area, specifically targeting Marin and Sonoma counties. MSIV focuses on early-stage investments in local startups, aiming to leverage the area's financial and intellectual resources to support entrepreneurs. By investing in approximately 15 companies, MSIV seeks to stimulate job creation and foster economic growth within the community, ultimately contributing to greater prosperity for all residents in the region.
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Zachary Kushel

Managing Partner

Elizabeth Murphy

VP Community

12 past transactions

Sageful AI

Seed Round in 2024
Sageful AI develops a conversational AI coach, Sagey, that embeds into workplace communication tools like Slack and MS Teams to provide real‑time, context‑specific coaching. The platform transforms existing training content into actionable guidance delivered within employees’ daily workflows, helping them apply new skills immediately. It also includes a measurement system that tracks training effectiveness and business impact, allowing organizations to demonstrate measurable results.

Channel99

Seed Round in 2024
Channel99 is a company that offers a performance marketing platform aimed at optimizing marketing efforts for businesses. Its platform connects marketing performance to concrete business objectives while integrating the functions of marketing, finance, and sales. By utilizing contextual benchmarking data and collaborative tools, Channel99 helps clients reduce marketing waste and inefficiency, lower customer acquisition costs, and enhance pipeline predictability. The platform enables effective measurement and evaluation of marketing activities across various channels and vendors, ultimately allowing clients to maximize the value of their marketing investments.

NewRetirement

Series A in 2024
NewRetirement is a company that offers a retirement planning and management platform. It serves both individual consumers directly and enterprises through white-label solutions or API integrations. The platform assists users in managing various aspects of retirement, including income, healthcare, taxes, and fees. Through content, software, coaching, classes, and advisors, NewRetirement helps users optimize their retirement strategies across multiple factors such as Social Security, Medicare, home equity, asset drawdown, relocation, work, and estate planning. Additionally, the platform provides on-demand fee-only advice to support collaborative decision-making for a better financial future.

PairUp

Seed Round in 2023
PairUp operates a digital platform designed to facilitate mentorship programs within various organizational settings such as corporations, educational institutions, healthcare providers, and non-profits. The company's core offering is an application that matches individuals for mentoring relationships, guides them through the onboarding process, and provides tools to track progress and measure learning outcomes. This structured approach aims to maximize growth and social support among users.

Fire Aside

Seed Round in 2023
Fire Aside, established in 2019 and headquartered in San Anselmo, California, specializes in software solutions aimed at enhancing wildfire safety for communities. Their platform assesses and improves fire safety by providing personalized reports and recommendations to residents, helping them understand and mitigate risks. The company's software also offers analytics dashboards to fire agencies and other groups, enabling them to manage vegetation and structural data at the individual parcel level, and adapt to wildfire threats, thereby reducing property and community risks.

Jump Aero

Seed Round in 2023
Jump Aero is a developer of electric vertical takeoff and landing (eVTOL) aircraft focused on enhancing emergency response capabilities for first responders. By utilizing advanced electric aircraft technology, the company aims to significantly reduce emergency response times, allowing public safety agencies to reach patients more swiftly. Jump Aero's aircraft are designed for quiet, emissions-free flights, aligning with modern demands for sustainable transportation solutions. Through its innovative approach, the company seeks to improve the effectiveness of emergency services and ultimately save lives.

Union Credit

Venture Round in 2022
Union Credit operates a credit union-based marketplace that enables qualified consumers to obtain credit via perpetual credit approval and one-click loan activation embedded within daily transactions. The platform connects direct-to-consumer brands with users through data-driven insights about purchase intent and capacity, allowing companies to offer local, competitive credit offers from a nationwide network of credit unions. By embedding Union Credit's lending marketplace into merchants and financial apps, customers can access financing with minimal friction, receiving instant offers without traditional credit applications.

Operant Networks

Seed Round in 2022
Operant Networks is a data-centric networking and cybersecurity technology provider that offers a cyber-secure, technology-agnostic platform to help clients deploy services and evolve faster. The company focuses on simplifying networking and cybersecurity for energy companies, delivering visibility and efficient management across non-human machines, including edge devices, workloads and agents, to reduce cyber risks while enabling secure and efficient operations. Headquartered in Rohnert Park, California.

Finalis

Seed Round in 2022
Finalis provides a platform enabling private securities brokers to operate legally and compliantly. It offers a white-labeled regulatory affiliation solution, supporting various deal types such as M&A, capital raising, and alternative investments. Additionally, Finalis offers the Finalis Hub for deal management and collaboration among brokers.

NewRetirement

Series A in 2022
NewRetirement is a company that offers a retirement planning and management platform. It serves both individual consumers directly and enterprises through white-label solutions or API integrations. The platform assists users in managing various aspects of retirement, including income, healthcare, taxes, and fees. Through content, software, coaching, classes, and advisors, NewRetirement helps users optimize their retirement strategies across multiple factors such as Social Security, Medicare, home equity, asset drawdown, relocation, work, and estate planning. Additionally, the platform provides on-demand fee-only advice to support collaborative decision-making for a better financial future.

Novi Connect

Series B in 2022
Novi Connect is a technology company that uses artificial intelligence to manage proprietary chemical information from suppliers. It offers Novi, a platform enabling brands to maintain ingredient transparency standards, retailers to enforce policies, and suppliers to automate documentation requests.

Stackpack

Stackpack is AI platform help companies to manage the accelerating costs, risks, and complexity of third-party vendors.
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