MassChallenge

Operator of a website review platform intended to provide insights for improvement. The company tool uses machine learning and SaaS to review the website and give recommendations to improve your website accessibility and also creates reports to provide actionable insights that help stakeholders understand how changes may impact key performance metrics, enabling users to improve their experience design.

Put your Amazon data to work with QueryStax. Get presentation-ready sales, inventory, and financial reports straight to your inbox. Instantly access your company’s Amazon data, pre-formatted for sharing or for transformation in Excel or your favorite data visualization platform. Access all the historical data your team needs to efficiently make custom sales reports, create predictive models, and reconcile inventory.

Makeena is a mobile and web-based platform that connects healthy and eco-friendly brands with shoppers who are looking for good for them, good for their family, and good for the planet products. For the Brand, Makeena provides a streamlined, location-aware mobile and web consumer engagement platform for natural and sustainable brands, automating tracking and redemption for the shopper across multiple platforms, brands, and retailers at the point of purchase (online or in-store) for a single shopper account. By pushing location and context-aware incentives to shoppers, then tracking and rewarding their engagement, brands build new shoppers, and increase loyalty and repeat purchases. On the backend, brands upload their own information and decide where, when, and how much to offer. Makeena then collects the shopper data and provides the brands with a way to analyze and manage that data, delivering to the brands deeper shopper insights, where their products are located (in what stores and where on the shelf), and what encourages their shoppers to stay loyal to them.

Operator of a retail location screening platform intended to serve the retail industry by forecasting models and databases. The company's platform uses AI-based technology, based on a simulation of all US retail locations and all retail brands offer intelligent services in minutes to common problems facing retailers and restaurants as they open or close locations, enabling the retail industry to access the database of retailers, shopping centers, retail districts and an analytics platform for market planning and customer analysis.

Operator of a retail location screening platform intended to serve the retail industry by forecasting models and databases. The company's platform uses AI-based technology, based on a simulation of all US retail locations and all retail brands offer intelligent services in minutes to common problems facing retailers and restaurants as they open or close locations, enabling the retail industry to access the database of retailers, shopping centers, retail districts and an analytics platform for market planning and customer analysis.

KPI6.COM Srl develops a solution that allows users to listen conversations on social media, analyze what matters to them, and gain predictive insights that will assist them to make business decisions. Its solution enables users to discover influencers on Twitter; analyze various conversations that involve users brand and measure the degree of appreciation of their business; launch location-based searches and gain insights on authors from specific places; discover and identify their competitors; find potential clients; and analyze and classify conversations, and use insights from the past to predict the future. The company is based in Rome, Italy.

GetIn is a retail analytics platform that provides tools to measure and analyze store operations and consumer behavior. Its web-based reporting portal delivers insights into shopper traffic and engagement, helping retail store owners make informed decisions. The platform enables retailers to optimize various aspects of their business, including labor management, marketing performance, merchandising, and real estate investments. By leveraging GetIn's technology, retailers can gain better control over their operations, enhance growth strategies, and minimize losses by understanding customer interactions and preferences. Additionally, the platform facilitates targeted communication by sending brand loyalty messages, coupons, and discount offers to consumers, thereby influencing their purchasing decisions.

HanaBi wants to offer these customers a ready-to-go solution to penetrate the in-wash fabric solid scent booster market, and to their consumers better product to fulfill their long-lasting fragrance expectations.

Aroma Insights is a Givaudan spin-off free-standing kiosk that digitally delivers aromas guided by AI to create crowd-sourced flavors and fragrances, marketing, collecting data. It can collect dynamic consumer insights data, engage and educate consumers, creates crowd-sourced products, offer personalized recommendations, and more.

Navigation Research is a B2B service company that offers TruScore Certified Pre-Owned Auto Auction (tscpo.com) and an online marketplace hosting interaction between private party vehicle sellers and dealers thereby benefiting both.

Developer of cyber security tools intended to protect against online counterfeits, rogue websites, grey market operators, and unauthorized content. The company helps to monitor, identify, and quickly remove counterfeit and infringing content online, enforce against grey market activity, and protect channel partner relationships by proactively monitoring, enabling businesses to ensure that control is maintained for brand & content online, achieving long-term benefits and improvements.

Embleema is a health data platform that aims to enhance the drug discovery process and facilitate the release of new treatments. By empowering patients to take ownership of their medical data, the company enables direct connections with research studies and offers compensation for data sharing. This innovative approach improves the collection and quality of Real World Evidence (RWE), allowing healthcare organizations to generate regulatory-grade genomic sequences and expedite regulatory reviews. Embleema's model shifts the healthcare system from a traditional linear process of drug approvals to a more dynamic and iterative framework, where trustworthy digital health data is shared in real time among patients, manufacturers, and regulators. This advancement is particularly significant for addressing the needs of patients with rare diseases, ultimately reducing the time and cost associated with bringing life-saving drugs to market.

Pi Lighting is an R&D consultant in LED technology and lighting. Pi Lightings develops R&D programs, algorithms, tools, and work with you on deciphering the LED challenges. We work with you on system optimization, new technology developments. We take care of your needs for R&D development and propose projects to grow your company KPIs.

Developer of a paddy quality testing machine intended to properly determine rice without de-husking it. The company's machines facilitate test paddy quality for the presence of internal cracks, admixtures, and chalkiness in paddy and provide results, reports, and detailed analytics through SMS and emails, enabling farmers to segregate the rice produce with precision.

Considdr Inc. operates a search engine designed to help users save, organize, and analyze data insights. The company's platform, known as Considdr, effectively crawls various sources to deliver relevant insights while filtering out irrelevant information and validating key findings from multiple documents. It provides users with access to a wealth of data, including statistics, research findings, predictions, projections, and expert quotes. Established in 2017 and headquartered in Boston, Massachusetts, Considdr Inc. positions itself as a pioneering platform in the realm of social reasoning.

Skip the Small Talk use insights from psychology research to design events and products that help people get closer, faster.

NeuroApplied offers customer-focused marketing based on the study of the customers’ collective subconscious. The company applies machine-learning analytics, in combination with neural-networks computing, to online picture games in order to provide its clients with useful data collected from the associative subconscious of their customers. Its SaaS-based platform provides an intuitive dashboard for insights that is nonintrusive, and visually stimulating for respondents. NeuroApplied was founded by Lior Moyal, Elhanan Meirovithz, and Inna Schneiderman in June 2016.

SizeUp is big data for small businesses. It provides business intelligence and market research to companies so they can make smarter decisions through data. SizeUp is licensed by enterprises/organizations (such as banks) as a value added service differentiator given to help their business customers succeed and grow. SizeUp currently provides: 1. Competitive benchmarks; 2. Find customers, suppliers, and competitors; 3. Best locations to advertise. SizeUp shows businesses how to make more money and outperform their competition. SizeUp provides many of the same demographic, industry, geographic, business, transportation, and cost-of-business data that large corporations use through the use of powerful analytic search tools to enable all businesses to make smarter decisions through data.

Konnecto is a software as a service (SaaS) company that specializes in artificial intelligence-based consumer journey analytics. Founded in 2015 and based in New York, the platform helps brands engage with customers across various social media channels by providing valuable insights into consumer preferences, attitudes, and behaviors. Konnecto's technology enables brands to gain visibility into the early stages of the consumer journey, allowing them to identify and disrupt competitors' market share. By analyzing data from multiple platforms while ensuring user privacy, Konnecto builds detailed customer profiles that assist brands in crafting targeted marketing strategies and making informed decisions. The company's unique approach to consumer intelligence empowers brands to enhance customer engagement and optimize their marketing efforts.

Brightbites operates a marketing and research platform designed to assist food manufacturers in gaining insights into specific consumer demographics and niches. The company offers a subscription-based service in which consumers receive a monthly food box. Participants are encouraged to evaluate the products and provide detailed feedback, earning rewards for their engagement. This approach enables Brightbites to facilitate fast and actionable consumer opinions at a significantly reduced cost. By employing a lean testing process, Brightbites delivers valuable documents, results, and data to manufacturers throughout various stages of product development, enhancing their ability to meet consumer demands effectively.

Developer of customer management platform intended to capture customer contact information. The company's platform offers features like product identification, improved customer database, product registration, and other related features, enabling companies to access their platform by removing product documentation and building real customer relationships, and improving brand loyalty.

Developer of an artificial intelligence platform designed to increase sales productivity in the life sciences. The company's platform uses machine learning and a combination of internal data and research datasets to help research vendors understand their customers better and create sales and marketing systems that work for the scientists, their team, enabling Life Science sales teams to meet and exceed their goals.

The GreenLine Market are an online marketplace that offers healthy, environmental and cause-based products. They curate and promote the safest, most effective products on the market—from established well-known brands, to the up-and-coming.

Project Lever makes it easy for students to start research projects by aggregating university resources and providing searchable databases of courses, past student projects, faculty profiles, grants, and library guides. Using natural language processing algorithm, it matches students to the relevant resources for projects. It connects students to resources through a keyword search that can articulate research interests, a matching algorithm that ranks the best resources for a research idea, and an interactive text visualizations that enables students to brainstorm more effectively. The company sells subscriptions to universities. Using data scraping algorithms, the company implements solutions in weeks, not months, or years. Project Lever was founded by Svetlana Dotsenko in 2012 and the company is based in Boston, Massachusetts.

vox pop is a technique used by journalists which consists of interviewing people at random about their views on a given topic, the idea being to represent opinions from a generic cross section of the population. Of course, the number of people interviewed is too small to be a true representation of public opinion. Their technologies now allow us to survey hundreds of thousands of people in the time it takes a journalist to conduct a single interview. And their statistical models allow us to transform these survey data from anecdotal insights into representative statements about the public.

Humans pick each other's brain in a chaotic and unstructured way. Putting human communication on-line does not help much, as communicating via emails, social media, and forums scales badly and stays unstructured. They propose Mindools (Doodle for ideas): a new way for a group to collect and rate contributions in a structured way. Their customers use Mindools for strategic reviews and virtual workshops but also polling and finding a common date. Their biggest Mindool have 100+ users.

Powr of You is a consumer intelligence platform that facilitates a connection between brands and consumers, enabling both parties to benefit from the insights derived from digital behaviors. The platform allows brands to gain a comprehensive understanding of consumer behavior across various devices and platforms, which enhances marketing effectiveness. Meanwhile, consumers are empowered to manage their digital presence in one centralized location and receive financial rewards based on their data contributions. This innovative approach shifts the dynamics of data ownership from traditional providers to the consumers themselves, fostering a mutually beneficial relationship.

StoreLevel offers next-generation omni-channel solutions. Audit, panels and field surveys to ensure the effectiveness of your marketing strategies in a precise manner, on a large scale and at a national level.

Mark Labs Inc. is a data analytics software company that specializes in providing a platform for nonprofits and their donors to understand and communicate social impact data. Founded in December 2015 and based in Washington, D.C., with an additional location in London, the company enables donors to track, analyze, and report the impact of their grant-making and sustainability initiatives. Nonprofits benefit from the platform by tracking their activities and reporting outcomes to funders. Mark Labs employs artificial intelligence and innovative methodologies to assess the Environmental, Social, and Governance (ESG) performance of investments. By offering actionable insights into ESG risks and opportunities, the company empowers clients to make informed investment decisions and effectively communicate the impact of their portfolios to stakeholders.

Clustermarket LTD. operates an online platform that facilitates resource sharing for life scientists, enabling them to list, discover, and book lab space, equipment, software, and expertise within their institutions or research clusters. Founded in 2015 and based in London, the platform serves a diverse clientele, including small startups, spin-outs, and established universities. Clustermarket's services allow users to rent resources to external parties and share them internally, streamlining the daily operations of lab managers. By making research and development in the life sciences more affordable and efficient, Clustermarket aims to enhance the potential for innovative breakthroughs in the field.

Clustermarket LTD. operates an online platform that facilitates resource sharing for life scientists, enabling them to list, discover, and book lab space, equipment, software, and expertise within their institutions or research clusters. Founded in 2015 and based in London, the platform serves a diverse clientele, including small startups, spin-outs, and established universities. Clustermarket's services allow users to rent resources to external parties and share them internally, streamlining the daily operations of lab managers. By making research and development in the life sciences more affordable and efficient, Clustermarket aims to enhance the potential for innovative breakthroughs in the field.

rais is a Virtual Personal Data Analyst for SME eCommerce businesses. They work with busy SME online retailers (and the agencies who support them) who want to grow faster by converting more customers across their marketing channels. rais is a software platform which uses Artificial Intelligence to automatically enrich and operationalise customer data. rais is also a "do-it-together" coaching and analytics service from an experienced team, which delivers a guaranteed return on monthly investment. Together these two aspects help their clients take more profitable Marketing actions that improve the experience customers have with their brands. They have improved new customer conversion by 31%, retention by 8% and have increased revenue per campaign by over 160%. Imagine the power of Big Retail Data Analytics, automatically being put into action for SMEs. The low effort way to grow your sales with a knowledgeable business partner.

RethinkResource operates a smart-sourcing platform designed for producing companies to promote circular economy practices. The company focuses on transforming industrial side-streams into sustainable products, providing services such as innovation management, product development, and circular engineering. By facilitating responsible management of material streams, RethinkResource aims to empower producers and brand owners to enhance resource stewardship and innovation within their industries. Through its platform, RethinkResource seeks to drive the development of sustainable practices across various sectors.

Konnecto is a software as a service (SaaS) company that specializes in artificial intelligence-based consumer journey analytics. Founded in 2015 and based in New York, the platform helps brands engage with customers across various social media channels by providing valuable insights into consumer preferences, attitudes, and behaviors. Konnecto's technology enables brands to gain visibility into the early stages of the consumer journey, allowing them to identify and disrupt competitors' market share. By analyzing data from multiple platforms while ensuring user privacy, Konnecto builds detailed customer profiles that assist brands in crafting targeted marketing strategies and making informed decisions. The company's unique approach to consumer intelligence empowers brands to enhance customer engagement and optimize their marketing efforts.

Mark Labs Inc. is a data analytics software company that specializes in providing a platform for nonprofits and their donors to understand and communicate social impact data. Founded in December 2015 and based in Washington, D.C., with an additional location in London, the company enables donors to track, analyze, and report the impact of their grant-making and sustainability initiatives. Nonprofits benefit from the platform by tracking their activities and reporting outcomes to funders. Mark Labs employs artificial intelligence and innovative methodologies to assess the Environmental, Social, and Governance (ESG) performance of investments. By offering actionable insights into ESG risks and opportunities, the company empowers clients to make informed investment decisions and effectively communicate the impact of their portfolios to stakeholders.

Feelter Sales Tools Ltd. operates an innovative online platform that connects businesses with valuable social information about their products across various industries, including tourism, electronics, home appliances, automotive, health and beauty, and sports. Founded in 2013 and headquartered in Tel Aviv, with an office in New York, Feelter offers a smart widget designed for online stores that enhances customer engagement, fosters brand loyalty, and ultimately drives sales. The platform continuously analyzes and curates social content in real time, featuring customer mentions, photos, videos, and behavioral insights. By effectively filtering out spam and irrelevant content, Feelter helps customers make informed purchasing decisions, thereby maximizing the potential of e-commerce traffic and improving overall conversion rates.

Cintell is a SaaS technology company on a mission to help businesses better understand their buyers. The company’s cloud-based customer intelligence solution enables companies to compile a rich buyer knowledge base and easily share the insight with stakeholders, making customer-centricity available and relevant for the whole organization. The proprietary CintelligenceTM process works by allowing businesses to capture and analyze voice-of-customer research, add actionable third-party data, continuously validate and maintain these insights, and publish live, digital SmartPersonasTM. With integrations into existing business workflows and systems, Cintell aggregates and delivers rich, contextual customer insights companywide. The company was founded in Boston in 2014. More information at www.cintell.net

Burst Insights is a short-form video discovery engine that tracks brands and influencer video content under 30 seconds on Instagram, Twitter Video, and Vine. It develops in-demand insight tools that lead to improved consumer engagement.

Unique Insights

Satsum provides a beautifully designed customer experience management software that helps companies to increase loyalty and referrals. Their technology intelligently aggregates customer feedback across multiple touchpoints and analyse it using machine learning. Their mantra is "No more bad feedback forms". All their surveys are beautifully designed and optimised for cross platforms interactions. This boosts response rate, helps brands to convey their message even after purchase, and eventually form more meaningful relationships between companies and their customers.

Resonance reputation is one of its biggest assets, and the hardest to manage and protect. Resonance is applying the latest Cognitive Computing and Big Data techniques to the problem of finding, quantifying and analysing key reputational data.

Compare and Share aims to open up the Sharing Economy via a one-stop shop for a growing global market who want to access goods on-demand rather than own them. With over £3.5 tn idle assets worldwide and 7,700 sharing sites there was no way to access or compare them. Users had to trawl each site, to find what they needed. 40% of the population say they would trade shared assets, if it were easy. Compare and Share helps these users access a world of Sharing Economy goods and services in one place. The Sharing Economy is valued at $15 bn globally, with 28% of adults participating. 40% say they would if it were easy. The market is driven by 25-34 year olds ‘Gen Share’ an addressable market of 2.68 billion. We have 32 paying car sharing and accommodation affiliates including 90% of the UK car sharing market and an inventory of over 1.4 million properties worldwide. Our Sharing Economy Directory lists 7,700 sharing sites. With minimal marketing spend, we already have 12,000 users per month.

TVision Insights, Inc. specializes in television attention measurement services for brands, agencies, and TV networks, helping them assess the true value of their video content and advertising. Founded in 2014 and headquartered in Boston, with additional offices in New York and Tokyo, the company employs advanced computer vision algorithms to passively track viewer engagement by measuring eyes on screen. Through its opt-in, panel-based service, TVision generates second-by-second attention data from participants who install the measurement technology in their homes. This approach provides valuable insights into who is watching TV and how much attention they are paying, allowing clients to optimize their media strategies and improve marketing effectiveness. TVision aims to enhance the understanding of viewer behavior in both linear and streaming environments, thereby enabling more informed media decisions.

RetailSights generate actionable insights to brands through computer vision to help them understand shoppers behavior in their stores. RetailSights aim to increase sales & reduce unnecessary cost for brands by delivering a dashboard with real actionable insights of in-store customers behavior. They place cameras and with their artificial intelligence technology extract information like gender, age group, interaction with the shelf, path in the store, among others. With powerful Big Data and A.I. tools they automatically synthetize this information with business rules and behavioral economics models to deliver recommendations

Financial institutions rely on quantitative models for investments and risk control. The financial crisis of 2008, regulation & complex financial models have made model risk assessment a top priority. ModelRisk Analytics has created the first global standard for rating quantitative models. Their cloud-based solution provides a cost-effective, scalable environment for model risk assessment enabling financial companies to fulfill regulatory requirements and prevent expensive financial accidents

Faze1 is a data-powered outbound marketing platform for the home services industry. We combine consumer demographics and location-based information with a suite of tools that reinvents the way businesses leverage traditional marketing channels. Our solution provides SMBs everything they need to find, reach, and track customers in a single platform. Faze1 drives greater sales productivity by helping businesses reach the right audiences through more informed and effective marketing campaigns.

PiplSay levels the e-commerce playing field by enriching small sites with product opinions and reviews. Their technology enables retailers, regardless of size, to provide their customers with relevant opinions of real people on their products, and provide customer experience that previously only big players could provide.

In a world of rapid retail convergence MCast Analytics provides the missing link that enables retailers to completely understand their customers’ behavior across online, offline and mobile. We provide a platform that enables multi-channel retailers to, for the first time, passively track anonymous offline customer activity, without the use of an app or loyalty cards, and link this to individual customer profiles.

Onthebar for Brands is a direct and measurable on-premise marketing tool that turns bar staff into an army of brand advocates. It is currently used by some of the largest brands in the industry including Grey Goose, Bacardi, & Drambuie.

42stats delivers your Customer Experience Information via online Dashboards, Reports, and Pivot Tables, in PDFs, Excel reports, or directly to your data warehouse. Their reports let you know what is important and where to invest in improvement. They allow you to do root cause analysis for each service and monitor the impact of your decisions over time.

SocialMadeSimple is a provider of social media marketing tools and services tailored for small businesses and individual professionals. The company combines its innovative platform with a team of marketing experts to offer affordable, full-service social media solutions. Their approach focuses on creating unified and cohesive social media strategies that generate results for multi-location brands on a hyper-local level. SocialMadeSimple reaches its target market through a blend of direct sales and marketing efforts, forming Whitelabel partnerships with larger companies that already offer marketing tools, as well as collaborating with local marketing agencies and smaller affiliates. This strategy allows them to effectively serve a diverse clientele and enhance their social media presence.

IntegralReach has developed a predictive analytics platform that aggregates data from various sources, including set-top boxes, smart TVs, tablets, and streaming servers. This comprehensive integration allows media companies and inventory owners to enhance the value of the audiences they reach. The cloud-based platform is designed to provide timely intelligence and actionable insights derived from data collected from millions of households. In addition to its analytics capabilities, IntegralReach specializes in managing services for digital content, focusing on information retrieval and data processing.

SocMetrics, Inc. provides a Web-based self-service platform for agencies and brands. Its platform enables customers to identify existing influencers, understand promising advocates, engage target list, drive desired messages and actions, and monitor and analyze campaign ROI. The company was founded in 2010 and is based in Cambridge, Massachusetts. As of July 11, 2017, SocMetrics, Inc. operates as a subsidiary of Grapevine Logic, Inc..

Mortgage Originators, typically, have a million dollars in sales revenue from their existing customers and prospects. Homeowners will always be selling, buying and refinancing. Money and time invested in continuously marketing does not seem reasonable due to the unpredictable nature of when the transaction becomes a need. Home Hubbub works for the originator. We find the sales opportunities, alert both parties, and engage customers with their personal information with custom web pages.

Locately is at the forefront of location analytics, specializing in shopper insights services across the United States and Canada. The company utilizes advanced software to analyze semi-continuous GPS data from mobile devices, providing valuable insights into consumer behavior and shopping patterns. By replacing traditional in-person shopper intercepts with a sophisticated big data solution, Locately leverages mobile location data to help clients understand where and how consumers shop. This innovative approach enables businesses to enhance their sales strategies and improve operational efficiency.