MassChallenge

Powerhouse, LLC is a Kansas-based company specializing in market research, sports marketing, style guide development, and trademark licensing. It operates from Overland Park, Kansas. Meanwhile, Powerhouse Retail Services, LLC, founded in 1996 and located in Crowley, Texas, offers a comprehensive range of national construction services and facility maintenance. Their services encompass remodels, multi-unit programs, tenant improvements, project management, and a variety of facility maintenance activities, including landscaping, snow removal, and emergency services. The company also provides rollout services such as digital branding and specialty fixtures. Powerhouse Retail Services utilizes advanced technology and project management software to enhance operational efficiency and improve brand presence for its clients. Continuous improvement and sustainable practices are central to their business model, ensuring high-quality service and customer satisfaction.

Procurance is a solution that helps manage the sustainability of brands, retailers, and other value-chain partners' supply chains. It combines intelligent web and mobile-based tools, developed using globally-aligned metrics and methodology for risk detection, advanced analytics that combine micro-data with satellite data (e.g. deforestation maps) to provide actionable insights to procurement, marketing, and sustainability managers.

Retail MarketPoint is a real estate technology company focused on site location analytics for the retail sector. It operates a platform that utilizes AI-based technology to analyze and forecast retail locations across the United States. This platform provides valuable insights by simulating all retail locations and brands, offering solutions to common challenges faced by retailers and restaurants when deciding to open or close locations. Retail MarketPoint enables users to access a comprehensive database of retailers, shopping centers, and retail districts, as well as an analytics platform that supports market planning and customer analysis.

Retail MarketPoint is a real estate technology company focused on site location analytics for the retail sector. It operates a platform that utilizes AI-based technology to analyze and forecast retail locations across the United States. This platform provides valuable insights by simulating all retail locations and brands, offering solutions to common challenges faced by retailers and restaurants when deciding to open or close locations. Retail MarketPoint enables users to access a comprehensive database of retailers, shopping centers, and retail districts, as well as an analytics platform that supports market planning and customer analysis.

FreightFlows, Inc. is a maritime market intelligence company based in Boston, Massachusetts, founded in 2018. It specializes in providing predictive analytics for global trade, focusing on the needs of traders, shippers, owners, and brokers. The company has developed a data platform that sources, synthesizes, and analyzes current market data, enabling users to explore trends in market, port, and fleet activities. This platform allows clients to identify vessel availability, routes, and estimated time of arrival, while also gaining visibility into commodity cargoes and trade activities. Additionally, FreightFlows offers market analysis services to help clients navigate futures markets, manage commercial risks, and hedge against freight rate volatility.

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OpenBlender is a developer of innovative data blending technology that enhances machine learning models by integrating diverse data sources. The platform allows users to easily find, query, and analyze both publicly available data and their own internal data through natural language prompts. By leveraging advanced generative AI, OpenBlender enables the creation of customizable dashboards and AI forecasts that incorporate real-time external features, such as news, social media trends, economic indicators, and geolocation data. This comprehensive approach helps users uncover insights and blind spots from various sources, facilitating a deeper understanding of market sentiment, consumer needs, and emerging business opportunities. Additionally, the platform generates executive summaries that clarify the implications of the enriched data for different audiences, providing clarity on risks and challenges arising from external events and changing geopolitical landscapes.

Nutrifix Ltd is a London-based company that specializes in developing a nutrition app aimed at helping users find healthy meal options nearby. Founded in 2016, the app offers personalized scores for various dishes and snacks, allowing users to sort and filter meals based on their nutritional benefits and dietary needs. In addition to providing meal suggestions, Nutrifix collaborates with delivery partners to facilitate the delivery of these meals. The company also operates a B2B and B2B2C platform, which offers companies a virtual staff canteen and employees a personalized weekly meal plan sourced from local restaurants and catering services. This service allows companies to enhance employee satisfaction through wellness benefits while utilizing anonymized data to shape their overall wellness strategies. Nutrifix combines technology with nutrition to promote healthier eating habits among its users.

Emazing Retailing is a marketing researcher that provides customer insights for businesses. They offer a tool that recreates specific e-commerce scenarios. They provide this using traditional market research surveys. They also deliver market research tools.

NeuroApplied Ltd. is a marketing research company based in Hadera, Israel, founded in June 2016. The firm specializes in customer-focused marketing by exploring the collective subconscious of consumers. Utilizing machine-learning analytics and neural-network computing, NeuroApplied's platform incorporates online picture games to collect data that reflects customers' associative subconscious responses. This SaaS-based platform features an intuitive dashboard that presents insights in a visually engaging and nonintrusive manner. The services offered include brand equity assessment, tracking of brand properties, crisis management, and decision support, all designed to help brand managers understand and quantify consumer perceptions effectively.

SizeUp is a fintech internet service company that specializes in providing business intelligence and market research tailored to small businesses. By leveraging big data, SizeUp enables companies to make informed decisions through its comprehensive analytics platform, which includes features such as competitive benchmarks, customer and supplier identification, and optimal advertising locations. The service is often licensed by enterprises and organizations, including banks, as a value-added resource to support their business customers. SizeUp delivers critical demographic, industry, geographic, and cost-of-business data, equipping small businesses with the tools necessary to enhance profitability and outperform competitors. Through its powerful analytic search capabilities, SizeUp aims to empower organizations across the private sector, government, and non-profits in effectively serving small business clients.

Brightbites operates a marketing and research platform designed to assist food manufacturers in accessing targeted consumer insights. By offering a subscription service, Brightbites delivers monthly food boxes to consumers, encouraging them to evaluate products and provide detailed feedback in exchange for rewards. This approach enables manufacturers to gather valuable demographic data and insights from specific consumer segments through a streamlined testing process. Brightbites aims to facilitate actionable market research at significantly reduced costs, supplying companies with essential documents and results during different stages of product development.

They use a VR headset and a gesture recognition camera to create a high quality, enjoyable experience that will allow customers to interact naturally with products using only their hands, view from every angle and customize the product in the VR.They've created an amazing shopping experience using Virtual Reality (VR), helping reatilers by reducing physical store space, and support marketing through consumer behavior analysis.

Vox Pop Labs specializes in developing survey-based applications that amplify public voices through advanced technology. Leveraging big data and artificial intelligence, the company enables clients to gather insights from large populations, transforming traditional anecdotal data into scientifically rigorous and representative findings. This innovative approach empowers organizations to promote civic engagement and facilitate informed dialogue by making complex information easily accessible and personalized. By streamlining the surveying process, Vox Pop Labs allows for the collection of extensive public opinions quickly, surpassing the limitations of conventional journalism techniques.

StoreLevel offers next-generation omni-channel solutions. Audit, panels and field surveys to ensure the effectiveness of your marketing strategies in a precise manner, on a large scale and at a national level.