MassChallenge

Powerhouse, LLC is a Kansas-based company specializing in market research, sports marketing, style guide development, and trademark licensing. It operates from Overland Park, Kansas. Meanwhile, Powerhouse Retail Services, LLC, founded in 1996 and located in Crowley, Texas, offers a comprehensive range of national construction services and facility maintenance. Their services encompass remodels, multi-unit programs, tenant improvements, project management, and a variety of facility maintenance activities, including landscaping, snow removal, and emergency services. The company also provides rollout services such as digital branding and specialty fixtures. Powerhouse Retail Services utilizes advanced technology and project management software to enhance operational efficiency and improve brand presence for its clients. Continuous improvement and sustainable practices are central to their business model, ensuring high-quality service and customer satisfaction.

Procurance is a solution that helps manage the sustainability of brands, retailers, and other value-chain partners' supply chains. It combines intelligent web and mobile-based tools, developed using globally-aligned metrics and methodology for risk detection, advanced analytics that combine micro-data with satellite data (e.g. deforestation maps) to provide actionable insights to procurement, marketing, and sustainability managers.

Retail MarketPoint is a real estate technology company that focuses on site location analytics for the retail industry. It operates a retail location screening platform designed to assist retailers and restaurants in making informed decisions about opening or closing locations. By leveraging AI-based technology, the company provides forecasting models and a comprehensive database that covers all U.S. retail locations and brands. This platform enables users to access intelligent services that address common challenges in market planning and customer analysis, allowing businesses to optimize their location strategies effectively.

Retail MarketPoint is a real estate technology company that focuses on site location analytics for the retail industry. It operates a retail location screening platform designed to assist retailers and restaurants in making informed decisions about opening or closing locations. By leveraging AI-based technology, the company provides forecasting models and a comprehensive database that covers all U.S. retail locations and brands. This platform enables users to access intelligent services that address common challenges in market planning and customer analysis, allowing businesses to optimize their location strategies effectively.

FreightFlows, Inc. is a maritime market intelligence company headquartered in Boston, Massachusetts, founded in 2018. It specializes in providing predictive analytics for global trade, catering to traders, shippers, owners, and brokers. The company's platform enables users to source, synthesize, and analyze real-time market data, which helps optimize operational decision-making and manage risks. FreightFlows offers insights into market, port, and fleet activity trends, including vessel availability, routes, and estimated arrival times. Additionally, it enhances visibility into commodity cargoes and trade activities while providing market analysis services that assist clients in trading futures, reducing commercial risk, and hedging against freight rate volatility.

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OpenBlender is a technology company specializing in data blending solutions that enhance machine learning models by integrating various data sources into a unified format. Utilizing advanced generative AI, particularly through the capabilities of GPT-4, the company allows users to effortlessly find, query, and analyze both publicly available and internal data through natural language prompts. This enables the creation of customizable dashboards and AI-driven forecasts, enriched with real-time external features such as news, social media insights, economic and financial data, geolocation, and weather information. OpenBlender's proprietary algorithms facilitate the blending of diverse datasets by time or location, helping users to uncover hidden insights and address potential blind spots. Furthermore, the platform generates executive summaries that convey the implications of external data on market sentiment, consumer behavior, and emerging business opportunities, making it accessible for various audiences. The company's innovative approach has earned recognition within the industry as a significant contributor to data utilization in AI and machine learning.

Emazing Retailing is a marketing researcher that provides customer insights for businesses. They offer a tool that recreates specific e-commerce scenarios. They provide this using traditional market research surveys. They also deliver market research tools.

NeuroApplied Ltd., founded in June 2016 and based in Hadera, Israel, specializes in customer-focused market research services that leverage the study of the collective subconscious. The company utilizes a SaaS-based platform that incorporates machine learning and neural network computing to analyze data collected through online picture games. This innovative approach allows NeuroApplied to provide valuable insights into subconscious brand perception, enabling brand managers to assess brand equity, track brand properties, and manage crises effectively. The platform features an intuitive dashboard that offers a nonintrusive and visually engaging experience for respondents, facilitating the collection of data that reflects customers' true thoughts and feelings.

SizeUp is a fintech internet service company that specializes in providing business intelligence and market research tailored for small businesses. By leveraging big data analytics, SizeUp offers insights that enable companies to make informed decisions. The platform allows users to access competitive benchmarks, identify potential customers, suppliers, and competitors, and determine optimal advertising locations. SizeUp's services are often licensed by enterprises and organizations, such as banks, to enhance their value-added services for business customers. The company aims to democratize access to the same demographic, industry, geographic, and operational data that large corporations utilize, thereby empowering small businesses to enhance profitability and gain a competitive edge.

Brightbites operates a marketing and research platform designed to assist food manufacturers in connecting with targeted consumer demographics. The company offers a subscription service that delivers a monthly food box to consumers, referred to as "snackers." In exchange for their participation, consumers are incentivized to rate the products and provide detailed feedback, which Brightbites collects to deliver actionable insights to manufacturers. This approach enables food companies to conduct lean testing and gain access to specific consumer niches, facilitating informed decision-making throughout various stages of product development. By lowering costs and streamlining the feedback process, Brightbites creates a valuable resource for both manufacturers and consumers.

Streamingo.ai is a developer of a sophisticated online video analytics platform that enhances productivity and engagement in the digital video landscape. The company's tool employs advanced AI research technology to automate the tagging of objects, actions, and human-object interactions within videos. This capability allows market research firms to efficiently generate insights into consumer behavior from video studies, significantly reducing the time and costs typically associated with such analyses. By leveraging these automated insights, businesses can gain a deeper understanding of audience engagement and preferences, making Streamingo.ai a valuable resource for companies looking to optimize their video content strategies.

Vox Pop Labs is a technology company that specializes in survey-based applications designed to empower public engagement and facilitate informed dialogue. By leveraging big data and artificial intelligence, the company transforms traditional surveying methods, which often rely on small sample sizes, into comprehensive analyses that can reflect the views of larger populations. Their advanced statistical models allow clients to gather and interpret data efficiently, turning anecdotal insights into scientifically rigorous representations of public opinion. This innovative approach enables organizations to access valuable insights and enhance civic participation by making the voice of the people more accessible and impactful.

They use a VR headset and a gesture recognition camera to create a high quality, enjoyable experience that will allow customers to interact naturally with products using only their hands, view from every angle and customize the product in the VR.They've created an amazing shopping experience using Virtual Reality (VR), helping reatilers by reducing physical store space, and support marketing through consumer behavior analysis.

StoreLevel offers next-generation omni-channel solutions. Audit, panels and field surveys to ensure the effectiveness of your marketing strategies in a precise manner, on a large scale and at a national level.

Cognilyze is a developer of a unique psychology-based recommendation engine designed specifically for eCommerce platforms. Unlike traditional recommendation systems that focus solely on purchase history, Cognilyze delves into the motivations behind a shopper's choices, creating highly personalized and relevant product suggestions. By building psychological profiles for individual shoppers, the engine understands their specific motives and reasons for purchasing. This approach enhances the shopping experience across multiple channels, offering recommendations that may not align with previous purchases or popular trends, thereby surprising and delighting customers with tailored suggestions.

Enginologi, headquartered in Boston, is a prominent provider of advanced analytics and data solutions tailored for the pharmaceutical, biotechnology, and medical device sectors. The company offers a cloud-based platform designed to enhance revenue and profit by delivering actionable insights that enable clients to optimize their marketing and sales strategies. Enginologi's software-as-a-service solutions prioritize user experience, allowing companies to swiftly identify growth opportunities and make informed decisions on customer engagement and targeting. Committed to innovation, Enginologi continuously expands its offerings with advanced analytics engines and data solutions, aiming to simplify the analytics process and transform how businesses leverage data and technology for growth.

RethinkResource is a company focused on developing a cross-industrial smart sourcing platform designed for producing companies. The platform aims to facilitate the implementation of a circular economy by transforming industrial side-streams into sustainable and innovative products. RethinkResource offers services in innovation management, product development, and circular engineering, enabling producers and brand owners to responsibly manage their material streams. Through its efforts, the company aspires to foster resource stewardship and support the emergence of industry leaders committed to sustainable practices.

Ader, Inc. is an online marketplace established in 2014 and based in Boston, Massachusetts, that connects brands with eSports influencers on Twitch. The company specializes in live endorsements, offering gamers the opportunity to promote various products through sponsored playthroughs and shoutouts. In playthroughs, products are showcased during 1-3 hours of gameplay, allowing viewers to see them in action, while shoutouts consist of brief discussions where streamers share their appreciation for a product or service. Additionally, Ader provides market research services, including surveys to gather feedback from verified Twitch streamers and their audiences, and offers promotional giveaways for viewers. With a focus on reaching the extensive base of over 100 million monthly gamers on Twitch, Ader serves as a strategic marketing platform for brands looking to engage with the gaming community.

Open Energy Market is a technology-driven company founded in 2012 and headquartered in Guildford, Surrey. It specializes in creating a commercial marketplace focused on energy buying and management, specifically designed for medium to large enterprises throughout the United Kingdom. The company offers an automated platform that streamlines the procurement process by managing energy contracts and providing clients with real-time price comparisons from various suppliers. This platform captures and stores essential data, simplifying reporting, forecasting, and portfolio management for energy buyers. By leveraging technology and expertise, Open Energy Market aims to empower clients with greater control and insight, helping them navigate the complexities of the evolving energy industry and develop effective, lasting energy strategies.

Orange Photonics, Inc. specializes in providing quality control and data analytics solutions tailored for the legal cannabis industry. Based in Elkins, New Hampshire, the company focuses on delivering products and services for various stakeholders, including growers, product manufacturers, dispensaries, and regulators. A key offering is the LightLab, a portable, lab-grade cannabis potency analyzer designed for accurate and efficient on-site potency testing. This innovative tool aims to set industry standards for reliability and cost-effectiveness, enabling users to make informed decisions based on precise data. The company is committed to creating a professional and efficient commerce infrastructure within the cannabis sector, supporting its clients in optimizing their operations and enhancing product quality.

Encore Alert is a technology company that offers a proactive alerts tool designed specifically for digital marketers. It surfaces relevant social data opportunities in real-time via push notifications, providing actionable recommendations on how to respond effectively. This platform is used daily by mid-market brands such as NASA, WeddingWire, Georgetown University, and the Consumer Electronics Association. Encore Alert is currently seeking seed funding from investors including DC's NextGen Angels and prominent industry figures like Max Wessel (VP of SAP) and Sean Glass (Founder of HigherOne/Acceleprise).

Encore Alert is a technology company that offers a proactive alerts tool designed specifically for digital marketers. It surfaces relevant social data opportunities in real-time via push notifications, providing actionable recommendations on how to respond effectively. This platform is used daily by mid-market brands such as NASA, WeddingWire, Georgetown University, and the Consumer Electronics Association. Encore Alert is currently seeking seed funding from investors including DC's NextGen Angels and prominent industry figures like Max Wessel (VP of SAP) and Sean Glass (Founder of HigherOne/Acceleprise).

Skillbridge, Inc. is a New York-based online marketplace that connects organizations with independent business consulting professionals. Founded in 2013, the platform facilitates the hiring of experienced consultants for short-term engagements across various disciplines, including market research, financial analysis, marketing strategy, and business development. Skillbridge serves a diverse clientele, ranging from Fortune 500 companies to early-stage startups, enabling them to capitalize on new business opportunities. The company was acquired by Toptal, LLC in 2016, further enhancing its capabilities in providing specialized consulting services. Skillbridge focuses on delivering expertise in areas such as investor presentations, competitor profiling, pricing strategies, and industry best practices, thereby assisting clients in navigating complex business challenges.

Sproxil, Inc. is an information technology company based in Cambridge, Massachusetts, that specializes in product protection and consumer engagement solutions. Founded in 2008, the company provides a range of services including Sproxil Champion, a consumer rewards system that allows brands to offer rewards; Sproxil Defender, a product verification solution enabling consumers to authenticate products via mobile devices; and Sproxil Informer, a track and trace system for monitoring supply chains. Sproxil's solutions cater to various sectors, including beauty and personal care, fast-moving consumer goods, electronics, automotive, oil and gas, pharmaceuticals, and agribusiness. The company utilizes mobile technology to enhance brand protection, combat counterfeiting, and foster consumer loyalty while ensuring the integrity of supply chains.

Locately is a company that specializes in Location Analytics, utilizing advanced software to analyze semi-continuous GPS data from mobile phones. Its services, available in the US and Canada, focus on providing shopper insights by replacing traditional in-person methods of data collection with a modern big data solution. By mining location data, Locately helps clients gain a deeper understanding of consumer behavior and shopping patterns, ultimately enabling them to enhance their sales strategies effectively.