MassChallenge

MassChallenge is a global nonprofit startup accelerator headquartered in Boston, Massachusetts, established in 2009. It supports early-stage entrepreneurs across various industries, including technology, healthcare, and social impact, by providing mentorship, resources, and networking opportunities. With locations in Israel, Mexico, Switzerland, Texas, and the UK, MassChallenge connects high-potential startups with industry experts and investors to foster innovation and facilitate growth. The accelerator operates on a non-equity model, allowing entrepreneurs to maintain full ownership of their companies while benefiting from strategic partnerships and tailored training programs. Through its diverse initiatives, such as targeted accelerator programs like MassChallenge HealthTech and FinTech, the organization aims to drive impactful change and enhance the global innovation ecosystem.

Cait Brumme

Acting CEO

Nick Dougherty

Managing Director, MassChallenge HealthTech

Siobhan Dullea

CEO

Matt Lashmar

Managing Director

Camila Lecaros

Managing Director

Yonit Serkin

Managing Director

Devon Sherman

Founding Director, Head of MassChallenge FinTech

Michelle Williams

Vice President and Head of Texas Strategy

Past deals in Marketing

SendChamp

Non Equity Assistance in 2023
Sendchamp is a unified communications platform designed for businesses in Africa, facilitating improved communication and relationship-building with customers. The company offers a range of Communication APIs and CRM solutions that enable businesses to reach their audiences through various messaging channels, including SMS, Email, Voice, Whatsapp, and other digital platforms. With a focus on customer onboarding, engagement, service, and retention, Sendchamp provides both APIs and no-code tools that empower developers and organizations to personalize their communication strategies and enhance customer interactions.

Pro Indie Music

Non Equity Assistance in 2021
Pro Indie Music is a technology-driven company that empowers independent musicians worldwide. Launched in April 2021, it offers a mobile app that provides tailored opportunities and services to help artists grow rapidly. The platform teaches artists essential industry knowledge and business strategies, while also offering end-to-end artist development solutions powered by artificial intelligence for labels and managers. With a subscription-based model, Pro Indie Music operates in a $20.2 billion market, boasting a remarkable annual growth rate of 180%. Its customer base spans across Latin America, including Mexico, Colombia, Guatemala, Chile, and Peru.

Discoverfy

Non Equity Assistance in 2021
Discoverfy is a Product Discovery SaaS made for retailers & e-commerce. After an easy integration, they are able to show their full catalog in an innovative way, which allows collecting data from what's happening in their online stores. Users are guided into their best match while receiving recommendations, turning the shopping experience into something fun.

Fanorama Social Media

Non Equity Assistance in 2021
Fanoramas is a platform that generates thousands of ‘in-the-moment’ photos and sends to fans to share in real time from events. We provide every fan with hundreds of personal and action photos from the big event. The Fanoramas platform provides a new space for our sponsors and partners to activate and engage with fans!

Hue

Non Equity Assistance in 2021
Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.

Qortex

Non Equity Assistance in 2021
Qortex is an intelligent video analytics company that specializes in helping brands effectively distribute video content across various platforms, including the web, connected TV, and in-game environments. The company leverages its patent-pending, AI-enabled technology to enhance video analysis, allowing users to quickly and accurately search, categorize, and curate significant video moments at scale, irrespective of factors such as volume, time, language, or context. Qortex's platform empowers brands and enterprises to transform meaningful video insights into actionable experiences and business outcomes. By utilizing artificial intelligence, it connects advertisers with contextually relevant moments in videos and facilitates the monetization of social videos, enabling users to create and manage sponsored content across social media platforms while collaborating with publishers and brands to deliver scalable in-video experiences.

Habu

Non Equity Assistance in 2020
Habu is a marketing data operating system that helps brands enhance their first-party data while prioritizing privacy. The company's modular platform is designed to integrate with existing marketing technologies, including legacy systems, allowing marketers to avoid additional investments in new platforms. Habu enables brands to establish a robust data foundation, uncover actionable insights, and deliver personalized marketing across multiple channels. With its focus on automated privacy compliance, Habu supports clients in navigating the complexities of data management in a privacy-conscious environment. The company is headquartered in San Francisco and has additional offices in Boston and New York.

Node App

Non Equity Assistance in 2020
Node App Inc. is a Canadian company that specializes in developing a mobile application designed to connect brands, restaurants, and agencies with verified micro-influencers. Incorporated in 2017 and based in Markham, Node App facilitates product promotion through its platform, enabling brands to effectively sample their products and generate user-generated content. The application supports over 100 brands across North America by streamlining and data-driving marketing campaigns, thereby enhancing brand visibility and engagement through influencer partnerships.

Momlancers

Non Equity Assistance in 2020
Momlancers is a company that focuses on connecting talented mothers with organizations seeking project-based talent. It operates a software platform that facilitates hiring solutions in various fields, including consultancy, human resources, marketing, coaching, and freelance work. The platform allows companies to find suitable candidates for specific projects in areas such as landing pages, drafting, design, web applications, and production. By targeting professional moms, Momlancers aims to promote both professional and personal satisfaction for its users while helping organizations fulfill their staffing needs.

BrandMe

Non Equity Assistance in 2020
Global technology, digital advertising and marketing. We create technology and tools that connect brands with influential content creators. We create the most influential hispanic influencer marketing platform with tools like: * Marketplace with more than 1M creators * Global Searcher of Creators ( more than 50 M ) * Profile analytics of any user in the digital universe with demographic data and fake followers * IA section with tools for the influencer marketing * Work with Fortune 500 Brands directly in the region

GetIn

Non Equity Assistance in 2020
Getin specializes in retail analytics by providing a web-based reporting portal that measures in-store traffic and consumer behavior. The platform delivers valuable data and insights that help retail store owners optimize various aspects of their business, including labor management, marketing performance, merchandising strategies, and real estate investments. Additionally, it enhances customer engagement by sending brand loyalty messages, coupons, and discount offers to shoppers in shopping malls, thereby influencing their purchasing decisions. Through its innovative solutions, Getin aims to improve the overall effectiveness of retail operations.

Cactivate

Non Equity Assistance in 2020
Cactivate is a technology company that specializes in enhancing the e-commerce sector through its AI-driven solutions. The company has developed a plug-and-play platform designed to improve the return on advertising spending for online retailers. By utilizing machine learning and big data, Cactivate's platform facilitates the real-time prediction, creation, and optimization of advertising campaigns. It offers features such as campaign creation, ad management, and creative testing, allowing online store owners to streamline their marketing efforts. Additionally, the platform generates timely reports that support data-driven decision-making and help maximize lead conversions. Through its innovative approach, Cactivate aims to empower e-commerce businesses to effectively manage and optimize their advertising strategies.

Tink

Non Equity Assistance in 2020
Tink is a developer of automated marketing software that focuses on enhancing sales through referral programs. The platform is designed to assist large companies in automating upselling efforts by promoting customer recommendations and improving conversion rates. Tink's software enables businesses to measure the effectiveness of their referral marketing in real-time, thereby maximizing sales performance while minimizing costs. By leveraging digital tools to facilitate word-of-mouth marketing, Tink aims to help companies attract and retain customers effectively.

SmartFish

Non Equity Assistance in 2020
SmartFish is a non-profit organization dedicated to promoting environmentally sustainable and socially responsible artisanal fishing practices. It provides quality marine products with a focus on sustainability, reducing intermediaries in the supply chain and ensuring that more value-added steps remain within cooperatives. SmartFish collaborates with these cooperatives under an open book policy to maintain transparency in profit distribution at every stage of the value chain. Additionally, the organization offers training programs aimed at enhancing product value through improved quality, traceability, and marketability of catches. By adopting eco-friendly fishing methods, SmartFish connects fishers with conscious consumers, fostering sustainability, economic development, and social responsibility in the seafood industry.

Snaptivity

Non Equity Assistance in 2020
Snaptivity is a technology company revolutionizing fan engagement at live sporting and music events through its innovative photo-sharing platform. Utilizing robotic cameras and advanced AI and IoT sensors, Snaptivity automatically captures candid moments of excitement among fans, such as high-fives and celebrations, delivering these images directly to their smartphones in real-time. This unique approach not only enhances the overall experience for attendees but also provides teams and clubs with a new media stream to increase sponsorship revenue. By facilitating targeted and personalized interactions with fans, Snaptivity enables brands to engage at scale, creating meaningful connections that benefit both sponsorship initiatives and e-commerce opportunities.

Aroma Insights

Non Equity Assistance in 2020
Aroma Insights is a Givaudan spin-off free-standing kiosk that digitally delivers aromas guided by AI to create crowd-sourced flavors and fragrances, marketing, collecting data. It can collect dynamic consumer insights data, engage and educate consumers, creates crowd-sourced products, offer personalized recommendations, and more.

Smeetz

Seed Round in 2020
Smeetz SA is an online booking platform based in Lausanne, Switzerland, that specializes in the leisure and entertainment industry. Founded in 2016, the company offers a comprehensive suite of solutions designed to streamline event organization and promotion. Its platform incorporates AI-powered tools for sales, marketing, reservation management, ticket booking, and distribution. Smeetz employs dynamic pricing strategies and data analytics to help venues optimize revenue and enhance operational efficiency. The platform also includes features such as a booking widget, cross-channel sales, access control, payment methods, and customizable ticket solutions. By unifying commerce and embedding financial tools, Smeetz aims to transform the customer experience in the leisure sector, enabling businesses to thrive in a competitive environment.

Abeja Reyna

Grant in 2019
Abeja Reyna specializes in the online production and marketing of honey-based products. The company manufactures natural beauty care items that harness the beneficial properties of honey, known for its moisturizing, antibacterial, and antioxidant qualities. Their products are crafted using honey nutrients and are free of parabens, ensuring a focus on organic and sustainable ingredients. By emphasizing the health benefits of honey, Abeja Reyna aims to provide consumers with effective and environmentally friendly options in personal care.

Rezztek

Non Equity Assistance in 2019
REZZTEK specializes in the manufacturing of hockey stick blades designed to enhance puck control and improve shooting accuracy. The company focuses on developing customizable products that incorporate advanced materials to elevate player performance. In addition to its manufacturing capabilities, REZZTEK emphasizes marketing, branding, and advertising within the hockey industry, providing a platform for promoting next-generation materials used in their blades. This dual focus on product innovation and effective branding positions REZZTEK as a notable entity in the hockey equipment market.

Waterdata

Non Equity Assistance in 2019
Waterdata is a company that specializes in AI-driven data analytics and dynamic pricing solutions, aimed at helping retailers enhance their marketing strategies and revenue management. By utilizing advanced artificial intelligence, Waterdata's platform enables businesses to convert their data into actionable insights, facilitating automated marketing actions that are both profitable and efficient. The company's technology focuses on addressing the complexities of demand variability, allowing enterprises to optimize the balance between supply and demand. Through its cross-industry dynamic pricing model, Waterdata assists organizations in tackling revenue management challenges by analyzing customer behavior and market trends.

Cambas

Non Equity Assistance in 2019
We improve the way companies do marketing, through gigsourcing and proprietary software

Soy Agencia

Non Equity Assistance in 2019
Soy is a digital marketing company that provides services to SMBs by freelancers. Their services include UX, UI, e-commerce, marketing, web flow, no-code development, fintech, proptech, medtech, edtech, market research, product management, product-market fit, market intelligence, and MVP.

TALENT ON DEMAND

Non Equity Assistance in 2019
Talent On Demand is a consulting agency. They serve businesses and the human resources sector. It offers consulting, executive search, marketplace, marketing, finance, and product design.

eMazing-retailing

Non Equity Assistance in 2019
Emazing Retailing is a marketing researcher that provides customer insights for businesses. They offer a tool that recreates specific e-commerce scenarios. They provide this using traditional market research surveys. They also deliver market research tools.

Roog

Non Equity Assistance in 2019
ROOG operates a social marketing and e-commerce platform designed to connect consumers with small businesses in underserved communities. The platform addresses essential needs of small businesses, including targeted marketing, promotions, customer reviews, and analytics. By offering incentives and facilitating hyperlocal deliveries, ROOG enhances community engagement and helps amplify the presence of minority-owned businesses. Customers can easily locate these businesses within their communities, promoting safer shopping experiences and increasing sales opportunities through mobile orders and purchases. Overall, ROOG aims to foster a supportive ecosystem for both small business owners and conscious shoppers.

Perkzilla

Non Equity Assistance in 2019
PerkZilla offers tools, tips, tricks, and growth knowledge to give the brand the upper hand in an ultra-competitive marketplace. They contribute to the continuous growth of brands without spending any money on advertising.

Jump.in

Non Equity Assistance in 2019
Jump.in is a digital marketing agency that helps its clients jumpstart their careers. Its goal is to give an opportunity for a career that will assure social and financial mobility for a better life. The company was founded in 2018 and is headquartered in Tel Aviv, Israel.

NeuroApplied

Non Equity Assistance in 2019
NeuroApplied Ltd. is a marketing research company based in Hadera, Israel, founded in June 2016. The firm specializes in customer-focused marketing by exploring the collective subconscious of consumers. Utilizing machine-learning analytics and neural-network computing, NeuroApplied's platform incorporates online picture games to collect data that reflects customers' associative subconscious responses. This SaaS-based platform features an intuitive dashboard that presents insights in a visually engaging and nonintrusive manner. The services offered include brand equity assessment, tracking of brand properties, crisis management, and decision support, all designed to help brand managers understand and quantify consumer perceptions effectively.

Nexcv

Non Equity Assistance in 2019
Nexcv operates a recruitment marketing platform that focuses on automating talent acquisition through social media. The platform modernizes the hiring process by transforming job descriptions into engaging video campaigns, allowing employers to effectively target and connect with their ideal candidates. By managing recruitment campaigns across multiple social networks, Nexcv streamlines the sourcing process, saving time and enhancing the overall efficiency of recruitment efforts.

Digital Onboarding

Non Equity Assistance in 2018
Digital Onboarding Inc. develops a software-as-a-service (SaaS) platform aimed at simplifying the new account activation process for banks and credit unions. Founded in 2015 and based in Boston, Massachusetts, the company offers an automated onboarding solution that enhances customer engagement by providing tools for seamless communication across multiple channels. Its platform facilitates the adoption of account-related services such as direct deposit and online bill pay by sending personalized email and SMS reminders that guide users through their financial journey. This approach not only improves activation rates but also helps financial institutions foster stronger, more profitable relationships with their customers and members. Digital Onboarding was previously known as Salesbrief Inc. before its rebranding in 2017.

Konnecto

Grant in 2018
Konnecto is a New York-based company that develops a software as a service (SaaS) platform aimed at enhancing brand engagement with customers across various social media environments. Founded in 2015, Konnecto offers a prescriptive marketing platform that provides consumer brands with daily recommendations to boost online sales by analyzing competitors' consumer journeys and identifying vulnerabilities in the path to purchase. The platform focuses on delivering consumer insights, such as preferences and attitudes, while ensuring user privacy. By collecting and analyzing data from multiple sources, Konnecto helps brands, including notable clients like Coca-Cola and MyHeritage, gain a comprehensive understanding of consumer behavior. This intelligence supports companies in crafting effective marketing campaigns and improving their overall customer engagement strategies.

Decidata

Non Equity Assistance in 2018
Decidata specializes in providing marketing software that enables brands to effectively manage and optimize their advertising campaigns across various channels. Their proprietary technology offers real-time analytics for television commercials, allowing clients to detect, monitor, and analyze their impact. By synchronizing TV advertising with digital marketing efforts, Decidata helps companies integrate their online and offline strategies seamlessly. This innovative approach includes features for comparing, buying, and controlling campaigns, ultimately enhancing advertisers' ability to maximize returns on their investments.

Socialyte

Non Equity Assistance in 2018
Socialyte is a marketing agency based in Albany, New York, specializing in connecting brands with a curated network of 500 influential tastemakers. These tastemakers represent branded media across over 60% of the world's leading personal style blogs, as well as prestigious digital platforms for publications such as Vanity Fair, Glamour, and Teen Vogue. Socialyte develops and manages tailored digital marketing programs that address the specific needs of various brands, allowing them to effectively engage their target audiences and enhance purchase intent. The agency has successfully executed over 500 native advertising campaigns for a range of clients, including Fortune 500 companies and prominent fashion and beauty brands.

Brightbites

Non Equity Assistance in 2018
Brightbites operates a marketing and research platform designed to assist food manufacturers in accessing targeted consumer insights. By offering a subscription service, Brightbites delivers monthly food boxes to consumers, encouraging them to evaluate products and provide detailed feedback in exchange for rewards. This approach enables manufacturers to gather valuable demographic data and insights from specific consumer segments through a streamlined testing process. Brightbites aims to facilitate actionable market research at significantly reduced costs, supplying companies with essential documents and results during different stages of product development.

T-TIME PRODUCTIONS

Non Equity Assistance in 2018
T-Time Productions produces unique programming and content for various media platforms. They provide services for television, online, mobile, and streaming. They offer services to the departments of programming, production, marketing, and sales.

Heepsy

Non Equity Assistance in 2018
Heepsy is an influencer marketing platform that facilitates connections between agencies, brands, and influencers. Founded in 2016 and headquartered in Bilbao, Spain, the company provides tools for businesses to discover Instagram influencers tailored to specific campaign themes, locations, follower counts, and engagement rates. This enables brands to identify authentic influencers who align with their marketing goals and enhance the effectiveness of their campaigns. By streamlining the search process, Heepsy empowers brands to make informed decisions in their influencer partnerships.

Echome

Non Equity Assistance in 2018
EchoMe takes advantage of social media and smartphones to make the relationship between small businesses and customers ubiquitous. Their app helps customers and users share rich reviews with their friends, discover new experiences and stay in touch with the local businesses they love.

MirrAR.io

Non Equity Assistance in 2018
MirrAR.io specializes in an augmented reality platform tailored for innovative fashion brands, enabling a seamless integration with existing online websites, mobile applications, and social media channels. This platform enhances the customer experience by allowing consumers to visualize their preferred fit, color, and style, ultimately driving engagement and increasing sales. By providing an immersive shopping experience, MirrAR.io has demonstrated the potential to achieve up to a 25% conversion rate on website trials and a sales increase exceeding 37%. The company focuses on delivering responsive customer experiences that foster strong customer advocacy and loyalty.

QueMesa - Half-price fine dining

Grant in 2017
QueMesa is a platform for Restaurants Owners to manage and regulate their capacity using promotions. Restaurants can offer better promotions to attract customers during their empty times. This in turn attracts more customers. Their Admin Portal provides real-time statistics and reservation details and allows Owners to update their public Restaurant Profile at any time. There's only one requirement to be on the QueMesa platform: Each restaurant has to offer at LEAST 1 table with a 50% discount per day at any time.

Socialease

Grant in 2017
Socialease Ltd is a company based in Lausanne, Switzerland, that provides an AI-driven software platform designed for the hospitality industry, including hotels and restaurants. Founded in 2015, Socialease offers a comprehensive assistant that streamlines digital communication across multiple social media channels. The platform enables businesses to manage their online presence by suggesting ready-to-use communication topics and facilitating the creation of tailored content using text, images, and videos. Additionally, it helps track and schedule media communications, allowing users to effectively control their e-reputation and enhance visibility in a competitive market. By centralizing digital interactions, Socialease transforms the communication challenges faced by small and medium-sized enterprises into efficient marketing opportunities.

Adhark

Grant in 2017
Adhark is an image performance software company that quantifies design to elevate brand performance. The Adhark Platform uses patented artificial intelligence and machine learning technology to understand the visual preferences of consumer audiences, guide creative decision-making, and deliver marketing success through enhanced imagery. Adhark also developed and maintains the I-Score™, which is relied on by creative and marketing professionals to evaluate the resonance of imagery. Headquartered in Boston, Adhark’s award-winning application of AI technology demystifies the impact of creative art, exposing a variety of unforeseen visual stimuli that ignite engagement. Join the Adhark Community and be a part of the movement: www.adhark.com.

Infinight

Grant in 2017
Infinight is a company focused on enhancing the nightlife experience for both party-goers and venue owners. It has developed a mobile and web platform that allows users to discover bars, clubs, and events, facilitating easy access to ticket purchasing, table bookings, and promotional offers. The platform utilizes algorithms to tailor suggestions based on users' musical preferences, location, and social activities, ensuring a personalized experience. For venue owners, Infinight offers a specialized ticketing and marketing platform designed to boost conversion rates and streamline operations, making it a valuable tool for managing nightlife events effectively.

Brandfetch

Non Equity Assistance in 2017
Brandfetch is a information site for search engine marketing and search issues for brands.

Pouch

Non Equity Assistance in 2016
Pouch is a free browser extension designed to streamline the online shopping experience by automatically locating and displaying valid voucher codes and discounts for users. It simplifies the often tedious process of searching for promotional offers, allowing shoppers to access the best deals from over 3,000 stores in the UK without navigating away from the page they are on. By eradicating the need for manual code entry, Pouch saves users both time and money, enhancing their overall online purchasing experience.

Pouch

Seed Round in 2016
Pouch is a free browser extension designed to streamline the online shopping experience by automatically locating and displaying valid voucher codes and discounts for users. It simplifies the often tedious process of searching for promotional offers, allowing shoppers to access the best deals from over 3,000 stores in the UK without navigating away from the page they are on. By eradicating the need for manual code entry, Pouch saves users both time and money, enhancing their overall online purchasing experience.

Amondo

Seed Round in 2016
Amondo is a developer of a content curation tool designed to capture and showcase content generated around live events and campaigns. Its platform allows users to create curated feeds, known as Imprints, which compile photos, videos, and social media content related to specific events. These Imprints can be easily shared and embedded across various online platforms, including social media and venue screens. Additionally, the platform offers functionalities for monetization through brand messaging, data capture, and e-commerce, enabling users to derive new value from their content.

SmarterQueue

Grant in 2016
SmarterQueue is a social media management tool tailored for small businesses, marketing teams, and social media managers. It offers a comprehensive suite of features that allows users to curate, schedule, publish, and analyze their social media content efficiently. By automating the content calendar and utilizing categorized queues, SmarterQueue helps users achieve an optimal mix of content types while enhancing engagement through the automatic repetition of posts. This functionality enables businesses to reach new audiences and recycle evergreen content effortlessly. Additionally, the platform allows for easy customization of posts across various social networks, ensuring adherence to best practices in social media marketing without requiring significant effort.

Mintrics

Grant in 2016
Mintrics LTD operates a social video analytics platform that consolidates the performance analysis of videos across major social media channels, including Facebook, YouTube, Instagram, and Twitter, into a single dashboard. Founded in 2015 and headquartered in London, with an office in Cairo, the company enables users to gain insights into video consumption and audience engagement. By providing detailed reports, Mintrics helps clients identify what captivates their viewers and what content fails to engage them. The platform allows users to compare videos, track performance metrics, and understand audience preferences, ultimately aiding in data-driven decision-making to enhance viewership. Additionally, it offers a competitive leaderboard feature for monitoring competitor performance.

Powr of You

Grant in 2016
Powr of You Ltd., established in 2014 and headquartered in London, offers a unique analytics platform that empowers both consumers and brands. The platform enables users to aggregate and manage their digital footprint, providing a comprehensive view of their online presence. For brands, this translates into valuable consumer insights and media measurement solutions, driving more effective marketing strategies. Meanwhile, consumers benefit by having a centralized hub to manage their digital life and earn rewards from their data, fostering a win-win model that shifts power from traditional data providers to consumers.

Describli

Grant in 2016
Describli is an online platform designed to support independent authors in managing their writing and marketing efforts. By leveraging data and analytics, it offers authors insights into their readership and sales trends, enabling them to refine their marketing strategies and connect with potential readers more effectively. The platform also fosters a writing community, allowing authors and readers to engage through writing prompts and interactive games, enhancing the overall experience of both creating and consuming literature. Through these features, Describli empowers self-publishing authors to take control of their work and achieve greater success in the competitive publishing landscape.

Spots

Grant in 2016
Spots is an experiential search platform that connects businesses and customers in real-time. Users want real-time info from businesses (wait time, food special, private party etc). Businesses want to share but lack a dedicated channel to do so. Spots lets business share promotions, specials, events, and alerts to users in real-time. Users get access to the real-time info they want, and businesses can engage with new and returning customers and drive more people through the door. Spots helps users to find what they're looking for and gives business a dedicated channel to engage.

History Bombs

Grant in 2016
History Bombs aims to make history an enjoyable subject for students by producing engaging short-form history videos and tailored written resources, developed under the guidance of a former OFSTED inspector. Since its inception in October 2016, the company has successfully sold its educational materials to schools in the UK, USA, Australia, and France. Their online learning platform provides a comprehensive range of study materials, courses, and quizzes on various historical topics, allowing teachers and students to access information without the need for traditional textbooks. Currently, History Bombs is focused on enhancing its sales and marketing strategies to achieve greater market penetration.

MayoreoTotal.com

Grant in 2016
MayoreoTotal.com is an innovative online grocery platform that aims to transform the wholesale grocery market in Mexico, valued at approximately 20 billion USD. The company focuses on serving corporates, retail stores, and restaurants by providing a web-based shopping solution that offers a diverse range of grocery products at competitive prices. By facilitating a shift from traditional offline purchasing to a streamlined online experience, MayoreoTotal.com enables users to buy groceries quickly and efficiently, enhancing convenience and accessibility in the wholesale distribution channel.

Store Level

Grant in 2016
StoreLevel offers next-generation omni-channel solutions. Audit, panels and field surveys to ensure the effectiveness of your marketing strategies in a precise manner, on a large scale and at a national level.

RAIS

Grant in 2016
We help D2C brands grow the value of their customers faster by providing software, intelligence and expertise. Our Customer Data Intelligence Platform creates a genuine single point of truth, for every customer, by consolidating and deduplicating each data point. This enables brands to: • Quickly diagnose performance of marketing activity, accelerating the ability to test, learn and optimise. • Identify true VIPs and create strategies that build and track their engagement • Easy revenue forecast modelling, so brands know what it'll take to hit whatever revenue targets they're trying to achieve in seconds. • See how recent activity impacts predicted Customer Lifetime Value, so they can stop, continue or adjust to optimise acquisition. Our CRM personal data fields tool takes multiple customer data sources as inputs and uses customised logic to create rich metadata that can be used to personalise campaigns. This enables brands to: • To trigger, segment and personalise communications via their existing email marketing tools • Use multiple sources of customer data to increase personalisation, not just that which sits in a duplicated state within the e-commerce platform.

Konnecto

Non Equity Assistance in 2016
Konnecto is a New York-based company that develops a software as a service (SaaS) platform aimed at enhancing brand engagement with customers across various social media environments. Founded in 2015, Konnecto offers a prescriptive marketing platform that provides consumer brands with daily recommendations to boost online sales by analyzing competitors' consumer journeys and identifying vulnerabilities in the path to purchase. The platform focuses on delivering consumer insights, such as preferences and attitudes, while ensuring user privacy. By collecting and analyzing data from multiple sources, Konnecto helps brands, including notable clients like Coca-Cola and MyHeritage, gain a comprehensive understanding of consumer behavior. This intelligence supports companies in crafting effective marketing campaigns and improving their overall customer engagement strategies.

Lobster

Seed Round in 2016
Lobster is a platform that facilitates the licensing of visual content directly from social media users to brands, agencies, and the media. Utilizing advanced AI technology, Lobster searches major social networks and cloud storage providers to access billions of authentic images and videos. This service addresses the challenge of sourcing relevant content for media campaigns by streamlining the process of finding high-quality, real-time visuals. By employing image recognition and metadata analysis, Lobster identifies original content created by everyday individuals, offering an alternative to traditional stock photography. This approach not only enhances the authenticity of visual storytelling but also simplifies the content acquisition process for users, allowing them to showcase their work without copyright concerns.

MOTIV Intelligence

Grant in 2015
MOTIV Intelligence is an ad-tech company that focuses on automating the marketing process. The company utilizes user behavioral data collected from mobile devices to deliver personalized advertisements to individuals who visit websites but do not complete a purchase. By leveraging this data, MOTIV Intelligence aims to enhance marketing effectiveness and improve conversion rates for businesses.

Moteefe

Grant in 2015
Moteefe is an e-commerce platform established in 2014 that empowers individuals and businesses to create and sell customized merchandise through social media. It offers a comprehensive print-on-demand service that supports entrepreneurs of all sizes, from individual creators to larger retailers, in transforming their creative designs into marketable products quickly and efficiently. Moteefe's platform allows users to launch their own white-labeled stores or sell directly through their websites, minimizing upfront investment and promoting entrepreneurship. By facilitating the design and sale of custom clothing and merchandise, Moteefe enables users to reach a global audience and monetize their creative ideas.

Small Fry

Grant in 2015
Small Fry creates economic opportunity in urban communities by employing talented lower-income youth, aged 17-24, to drive local small business growth online. They harness virtual apprenticeship to train and employ youth to optimize the web presence of small businesses through a spectrum of services including social media and search engine marketing. Youth earn income and gain skills that lead to career mobility while small businesses get affordable online marketing to save time and build revenue.

Satsum

Grant in 2015
Satsum provides a beautifully designed customer experience management software that helps companies to increase loyalty and referrals. Their technology intelligently aggregates customer feedback across multiple touchpoints and analyse it using machine learning. Their mantra is "No more bad feedback forms". All their surveys are beautifully designed and optimised for cross platforms interactions. This boosts response rate, helps brands to convey their message even after purchase, and eventually form more meaningful relationships between companies and their customers.

Feelter

Grant in 2015
Feelter operates as an innovative online product review platform that enhances the e-commerce experience by integrating social information with product offerings. The platform collects and curates real-time data on various products, filtering out spam and other unwanted content to provide users with comprehensive insights, including mentions, photos, and videos. By analyzing customer behavior, Feelter enables potential buyers to make informed purchasing decisions, ultimately increasing engagement and conversion rates on e-commerce websites. The company's focus on maximizing the inherent business potential of site traffic helps retain visitors longer, facilitating a smoother path to purchase.

Encore Alert

Seed Round in 2015
Encore Alert is a social media analytics platform designed to assist marketers by providing timely alerts and actionable recommendations based on social data opportunities. The tool enables digital marketers to respond effectively to relevant social media activities, enhancing their engagement strategies. It is utilized daily by mid-market brands, including NASA, WeddingWire, Georgetown University, and the Consumer Electronics Association. Encore Alert focuses on helping enterprise brands and advertisers collect, curate, and amplify customer-generated marketing content. The company is currently in the process of raising a seed round of funding from notable investors in the tech and marketing sectors.

Lobster

Non Equity Assistance in 2015
Lobster is a platform that facilitates the licensing of visual content directly from social media users to brands, agencies, and the media. Utilizing advanced AI technology, Lobster searches major social networks and cloud storage providers to access billions of authentic images and videos. This service addresses the challenge of sourcing relevant content for media campaigns by streamlining the process of finding high-quality, real-time visuals. By employing image recognition and metadata analysis, Lobster identifies original content created by everyday individuals, offering an alternative to traditional stock photography. This approach not only enhances the authenticity of visual storytelling but also simplifies the content acquisition process for users, allowing them to showcase their work without copyright concerns.

Encore Alert

Non Equity Assistance in 2015
Encore Alert is a social media analytics platform designed to assist marketers by providing timely alerts and actionable recommendations based on social data opportunities. The tool enables digital marketers to respond effectively to relevant social media activities, enhancing their engagement strategies. It is utilized daily by mid-market brands, including NASA, WeddingWire, Georgetown University, and the Consumer Electronics Association. Encore Alert focuses on helping enterprise brands and advertisers collect, curate, and amplify customer-generated marketing content. The company is currently in the process of raising a seed round of funding from notable investors in the tech and marketing sectors.

Faze1

Grant in 2014
Faze1 is a data-driven outbound marketing platform designed specifically for the home services and home improvement industries. It offers a comprehensive suite of tools that enables small and medium-sized businesses to effectively find, reach, and track their customers. By integrating consumer demographics and location-based data, Faze1 enhances traditional marketing strategies, allowing manufacturers, distributors, and contractors to engage more effectively with residential customers. The platform provides brand-approved and dealer-ready content, facilitating improved communication and outreach efforts. Ultimately, Faze1 aims to increase sales productivity by helping businesses implement more informed and targeted marketing campaigns.

Grapevine

Grant in 2014
Grapevine provides a full range of marketing services to help clients connect with their target audience and reach more customers. They provide services for influencer marketing, social analytics, video marketing, youtube advertising, Instagram advertising, and Facebook advertising. Grapevine scales integrated digital marketing campaigns quickly by amplifying influencer content, paid advertising, social media, events, e-commerce, creative, and other channels.

Later

Convertible Note in 2014
Later is a social and influencer marketing service that provides a comprehensive social media management platform, including a first-to-market link-in-bio tool. Established in 2014, Later has evolved from its origins as Mavrck, an influencer marketing solution, into a unified business aimed at empowering creativity and facilitating monetization through social media. The company partners with major social platforms such as Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest to enable seamless integrations. Later’s platform allows social media managers, influencer managers, and creators to collaborate effectively, producing high-performing content that enhances audience engagement and drives predictable return on investment. By focusing on authentic content creation and meaningful collaborations, Later aspires to build a robust community and support brands in achieving reliable performance and growth in a competitive digital landscape.

flexEngage

Seed Round in 2014
flexEngage, Inc. is a software company based in Orlando, Florida, specializing in receipts management and digital communications for retailers. Founded in 2014 and previously known as flexReceipts, the company focuses on transforming standard post-purchase interactions—such as receipts, order notifications, and packing slips—into personalized marketing channels that enhance customer engagement and drive additional sales. Its software not only eliminates the need for paper receipts but also allows retailers to incorporate social media links, videos, and customized offers into digital communications. By providing services that help clients like Under Armour and GNC better connect with their customers, flexEngage aims to reduce churn and increase brand loyalty. The company has developed a significant database of consumer shopping behavior, boasting 300 million transactions and 41 million unique consumer profiles, positioning itself as a vital tool for retailers seeking to compete effectively in a rapidly evolving marketplace.

onthebar

Grant in 2013
Onthebar is a marketing platform designed for the bar industry, providing a unique service that transforms bar staff into effective brand advocates. The platform enables bartenders to communicate with their regular patrons in real-time, informing them about their schedules and events at the bar. This service allows bar-goers to stay connected with their favorite bartenders and friends, while also accessing exclusive menus and making informed decisions about where to socialize. Onthebar has gained traction with prominent brands in the beverage industry, enhancing their marketing efforts by leveraging personal interactions within bars.

OfferLogic (Acquired by Rokt)

Grant in 2013
OfferLogic is a marketing technology company that helps B2B brands reach its exclusive SMB audience. With an unprecedented partner network, series of owned and operated websites, OfferLogic is an important marketing-lever for companies targeting small businesses. OfferLogic capabilities uniquely combines both a demand-side & sell-side platform. Small businesses benefit from smart offer recommendations during their lifecycle whether just starting out, up & running, or growing.

ViralGains

Grant in 2013
ViralGains, Inc. is a video marketing platform that assists advertising agencies and brands in effectively reaching their target audiences. Founded in 2012 and based in Boston, Massachusetts, the company specializes in distributing and marketing viral video content to enhance consumer engagement. Its platform integrates video into various online destinations, including blogs, social games, and social news, utilizing influencers to amplify reach. Additionally, ViralGains leverages zero-party data through interactive ads and surveys, enabling brands to discover and nurture both new and returning customers. By measuring consumer interactions with video content, the platform allows marketers to connect with audiences through relevant brand stories in preferred contexts.

ZoomTilt

Seed Round in 2013
ZoomTilt, Inc. is a media technology company based in Somerville, Massachusetts, that operates a community and marketplace focused on screenwriting for branded video entertainment. It provides a platform for screenwriters to engage in writing exercises, receive feedback on their scripts, and access advice on online video strategy. The company specializes in connecting advertisers, agencies, media companies, and content creators with top-tier creative talent, enabling them to produce engaging video content. Additionally, ZoomTilt offers content measurement analytics, predictive A/B testing, and innovative video distribution services, helping clients create video marketing campaigns that are memorable, shareable, and effective. Founded in 2012, ZoomTilt was previously known as CrewTide, Inc.

Veenome

Seed Round in 2012
Veenome Inc. is a video intelligence company that specializes in converting video impressions into actionable data to assist ad networks and publishers. Founded in 2011 and based in Fairfax, Virginia, Veenome offers a range of services including Veenome Categorization, which classifies videos; Veenome brand safety, which identifies offensive or copyrighted content; Veenome Viewability, which assesses the visibility and player attributes of videos; and Veenome Blacklist, a subscription service that outlines publishers with significant brand safety and viewability issues. By utilizing a client-facing dashboard, Veenome enables users to access valuable insights, such as the percentage of videos displayed above the fold and instances of objectionable content. The company employs automated video recognition technology to analyze and index video clips for relevant data, ultimately helping clients enhance their ad targeting, reduce fraud, and address brand safety concerns. Veenome operates as a subsidiary of Integral Ad Science.

Social Made Simple

Grant in 2012
SocialMadeSimple is a provider of social media marketing tools and services tailored for small businesses and individual professionals. The company combines its innovative platform with a team of marketing experts to offer affordable, full-service social media solutions. Their approach focuses on creating unified and cohesive social media strategies that generate results for multi-location brands on a hyper-local level. SocialMadeSimple reaches its target market through a blend of direct sales and marketing efforts, forming Whitelabel partnerships with larger companies that already offer marketing tools, as well as collaborating with local marketing agencies and smaller affiliates. This strategy allows them to effectively serve a diverse clientele and enhance their social media presence.

Bottol

Grant in 2012
Bottol rewards the chain of people that connect buyer to seller via online word-of-mouth. They have a patent-pending technology that tracks how promotions are shared from friend to friend across all social media, and even e-mail. They see the exact path a promotion takes and reward the chain of people that connect buyer to seller and because they incentivize people for the value they create beyond their direct friends, they create more sharing.

Redeemr

Debt Financing in 2012
Redeemr is a social loyalty program that works with Facebook, Twitter, and many more social media sites. The SF-based startup lets SMBs, brands, as well as celebrities develop repeated fan engagement on various social media sites and utilize their social presence to fans into customers for their business by rewarding their social as well as customer loyalty.

SMAK

Grant in 2011
Smak puts professionals in control of their communication by turning email and social network clutter into relevant and insightful conversations. Smak increases responsiveness to key clients, improves sales, and automates tedious CRM tasks. Their unique technology makes it easier to deal with communication overload and see clearly which relationships can be leveraged for new business opportunities. Their current customers include recruiters, financial advisers and real-estate agents.

messageAMP

Grant in 2011
MessageAMP's purpose is to project the marketing messages of small, medium, and enterprise size B2B/B2C companies across several widely adopted digital channels such as social, mobile, email and the web.

TapWalk

Grant in 2011
TapWalk, Inc. specializes in developing mobile applications tailored for large events and venues. Founded in 2010 and based in Medford, Massachusetts, the company offers solutions for a variety of settings including trade shows, conventions, universities, music festivals, malls, airports, and museums. TapWalk's applications enhance the visitor experience by providing up-to-date information such as maps, schedules, and announcements, and incorporating interactive features like audio, video, social media integration, surveys, and location-based games. This technology not only enriches user engagement but also helps venue owners better understand their visitors and maintain connections after events conclude. As of May 2017, TapWalk operates as a subsidiary of RaceMenu, Inc.

Vsnap

Grant in 2011
Vsnap Inc., founded in 2011 and based in Arlington, Massachusetts, specializes in creating applications that enable users to share short asynchronous video messages via the web and smartphones. The platform offers a simple and personal alternative to traditional text or email communication, allowing users to record, share, and measure their video messages. This innovative approach enhances customer engagement, as recipients of Vsnap messages are 41% more likely to take action compared to those receiving emails. Additionally, users often express positive sentiments about the businesses that use Vsnap, further amplifying brand visibility through their networks. The service is accessible for free on smartphones, tablets, and computers, making it a versatile tool for enhancing communication.

FredRover

Grant in 2011
FredRover is a free, community-driven site devoted to helping you find mobile games, media, tools and business software. FredRover helps consumers discover apps while visiting their favorite websites and gives developers access to wider pools of interested users. We۪ve developed a proprietary algorithm that generates app recommendations that are delivered to consumers in two ways: We partner with web publishers to serve a widget that displays apps relevant to the content of a webpage and we operate a destination website and email service that ingests user information and delivers personalized recommendations.

SocMetrics

Grant in 2011
SocMetrics, Inc. is a Cambridge, Massachusetts-based company that offers a web-based self-service platform designed for agencies and brands to enhance their marketing efforts. Founded in 2010, the platform allows users to identify existing influencers and promising advocates, engage target audiences, and effectively communicate desired messages. It also facilitates the monitoring and analysis of campaign return on investment. By leveraging social media, SocMetrics aids businesses in various marketing initiatives, including product launches, lead generation, and crisis response. As of July 2017, SocMetrics operates as a subsidiary of Grapevine Logic, Inc.

Her Campus Media

Grant in 2011
Her Campus Media is a leading media company focused on serving and empowering college and GenZennial women. It operates a diverse portfolio that includes Her Campus, College Fashionista, Spoon University, InfluenceHer Collective, and Her20s, effectively reaching this demographic through various channels. The company is supported by a robust on-campus chapter network and hosts proprietary events such as Her Conference®, College Fashion Week®, and CF Clubhouse, which foster community engagement and professional development. Her Campus Media also provides a marketing platform that allows clients to engage with specific audiences through tailored content and experiential advertising. With a commitment to empowering the next generation of women, the company has successfully launched numerous team members into esteemed positions within the media and marketing sectors.

Invup

Grant in 2011
Invup makes community involvement engaging for employees and cost effective for companies. Save time You deserve better than spreadsheets and paper forms! Invup makes community involvement management fast and easy! Boost motivation Your organization's good deeds leads to higher motivation, higher productivity, lower turnover rate and to a better impact on society. Improve image Connectivity to social media sites automatically gives social recognition to your positive actions and encourages your friends and colleagues to give back as well.

Olapic

Seed Round in 2011
Olapic Inc. operates a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce. Founded in 2009 and headquartered in New York, with additional offices in Cordoba, Argentina, and London, the company specializes in collecting, curating, and analyzing visual content from social media. Olapic's services enhance brand and retailer engagement by creating authentic marketing experiences that drive sales and improve campaign performance. The platform supports various sectors, including apparel, beauty, and travel, and offers features such as predictive consumer-generated ads and Instagram shopping. As of late 2020, Olapic functions as a subsidiary of Social Native LLC.

InStream Media

Grant in 2010
InStream Media, Inc. is a targeted marketing technology company based in Waltham, Massachusetts, founded in 2007. The company specializes in providing marketing services for brands and retailers, utilizing its SmartConnect software to deliver ads to customers at the point of sale. This software takes into account various factors, such as store location, time of day, and customer purchase behavior. InStream Media offers a range of services, including SmartConnect Receipts, SmartConnect eReceipts, targeted advertising, loyalty programs, and marketing analytics. By partnering with national retailers and Fortune 100 brands, InStream enhances customer engagement and influences sales through real-time, targeted marketing initiatives. The company's clients include notable names such as TimeInc., Kraft, Purina, and Unilever.

Honor Our Troops

Grant in 2010
HOT provides veterans with an opportunity to save money while helping other veterans.Proceeds from the sale of HOT discount cards is donated to the HOT Foundation.HOT business members increase their sales by offring discounts to veterans.Branded as a HOT member, businesses will be recognized by HOT card members and also by the public at large as being "veteran friendly.HOT Inc. is a for profit company with a non-profit affiliate.

Pushpins

Grant in 2010
Pushpins is a mobile coupon application that offers consumers immediate access to digital coupons and rewards. By scanning the barcodes of products in grocery stores, users can easily obtain discounts and promotions tailored to their purchases. The app aims to enhance the shopping experience by making savings more accessible and convenient for users.
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