Math Capital

MathCapital is an early-stage venture capital firm investing in marketing and advertising technology startups. The firm focused on the digital transformation of media and marketing. It seeks to invest in companies from mobile, big data, augmented reality, virtual reality, and artificial intelligence sectors. MathCapital's mission is to fund and support entrepreneurs and companies that are driving this digital transformation. MathCapital was founded in 2018 and is headquartered in New York, NY, USA.

28 past transactions

Octane11

Seed Round in 2022
Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Octane11 is backed by Javelin Venture Partners, BDMI, Honeystone Ventures, Plug and Play Ventures, Circadian Ventures, Base Ventures, and AperiamVentures. Launched in late 2020, Octane11 is already helping some of the largest B2B enterprises break down data silos and turn every digital interaction into an actionable insight. To learn more, visit www.octane11.com and follow us on LinkedIn at https://www.linkedin.com/company/octane11/.

Audience Town

Seed Round in 2022
Audience Town is the only vertical B2B SaaS consumer analytics platform for real estate. We are the new standard in real estate consumer intelligence. Designed for real estate, consumer-centric, and actionable. Audience Town offers a SaaS analytics platform and real estate specific audience segments for marketing teams for consumer brands looking to target over 30M predicted and known US home buyers, sellers, and renters.

HiGeorge

Seed Round in 2021
HiGeorge allows news publishers to easily create compelling visualizations from public data that are on par with the New York Times. We do this by cleaning and aggregating public datasets so that anyone can instantly use our data visualizations with a simple copy/paste. Think Tableau with all the necessary data attached.

tvScientific

Seed Round in 2021
TvScientific is a CTV platform that makes TV advertising accessible and measurable for brands and apps of all sizes. TvScientific leverages data to prove the actual value of TV advertising and simplifies and automates CTV buying and optimization. TvScientific provides actionable, real-time reporting so people may feel confident their campaigns are performing at their peak levels. Users may gain insightful information about the incremental value of CTV campaigns from the Always-On Incrementality testing feature, which gives them further confidence that they are generating the desired results.

Kevel

Series A in 2020
Kevel is a developer of ad-serving APIs to help developers build server-side ad platforms. Its APIs provide access to hundreds of ad serving features, decision APIs for seamless native promotions, and easily integrate first-party data for more revenue and relevance, helping developers to build a custom ad server without hassle.

Transmit.Live

Venture Round in 2020
Transmit's software allows streaming platforms and broadcasters to monetize better by creating new in stream inventory, filling traditional ad breaks, and developing more effective ad pods, manage monetize and customize the ad experience in real time.

Encantos

Seed Round in 2020
Encantos is an award-winning online platform connecting kids with the world's best storyteachers to teach them 21st century skills. Encantos has received numerous industry awards and accolades from the AP, ASU GSV, CNN, Common Sense Media, Forbes, Kidscreen, Kirkus Reviews, NBC News, The New York Times, NPR, Parents Magazine, Publishers Weekly, Romper, School Library Journal, Univision and USA Today.

Narrative

Series A in 2020
Everyone needs data. From retailers looking to overhaul their brand strategies, to companies seeking to generate new revenue from existing assets — data is an essential element that ignites compelling stories for every organization. At Narrative, we make it easy for you to access, acquire, and integrate the data your company needs to thrive. And if you're a data owner, we can help you reach multiple, active data seekers all at once. Narrative's efficient and intuitive platform creates opportunities for both buyers and sellers to acquire or monetize data the way they see fit. Buying and selling data, simplified. So you can shape your story today.

Zeotap

Series C in 2020
Founded in 2014, Zeotap’s mission is to help brands monetise customer data in a privacy-first Europe. Today, Zeotap owns three data solutions. Zeotap CDP is the easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data. Zeotap Data delivers quality targeting at scale by enabling the activation of 2,500 tried-and-tested Champion Segments across 100+ programmatic and social platforms. Zeotap ID+ is a universal marketing ID initiative that paves the way for addressability in the cookieless future.

Hudson MX

Corporate Round in 2020
At Hudson MX, we empower agencies and brands to achieve more. Our solutions are designed to help teams across today’s ever-evolving media ecosystem bridge vision to results, enabling differentiated strategies, revenue growth, cost savings, and a talent advantage. Hudson MX was established on January 1, 2016 by JT Batson in Atlanta, Georgia.

Memo

Seed Round in 2020
Memo was founded with a belief in the power of narrative to shape our world, with a mission to unlock the value that earned media delivers, and with the data to finally measure it. Memo is bringing transformative data to the PR & Comms industry, reinventing how the world’s largest companies share and measure their brand narrative. By partnering with publications to surface actual readership data on earned articles for the first time ever, Memo has established a new standard for PR measurement that fuels winning communications strategies for data-led brands including Google, Walmart, Samsung, MLB, Acorns, Kroger and more.

Octane11

Seed Round in 2019
Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Octane11 is backed by Javelin Venture Partners, BDMI, Honeystone Ventures, Plug and Play Ventures, Circadian Ventures, Base Ventures, and AperiamVentures. Launched in late 2020, Octane11 is already helping some of the largest B2B enterprises break down data silos and turn every digital interaction into an actionable insight. To learn more, visit www.octane11.com and follow us on LinkedIn at https://www.linkedin.com/company/octane11/.

RedCircle

Seed Round in 2019
RedCircle helps creators build, distribute, grow, and monetize their podcast. They are a team of engineers and software people from San Francisco who are passionate about podcasting and building technology that gives power back to the community and its creators. They couldn’t be more excited to work with you.

Audience Town

Seed Round in 2019
Audience Town is the only vertical B2B SaaS consumer analytics platform for real estate. We are the new standard in real estate consumer intelligence. Designed for real estate, consumer-centric, and actionable. Audience Town offers a SaaS analytics platform and real estate specific audience segments for marketing teams for consumer brands looking to target over 30M predicted and known US home buyers, sellers, and renters.

LiftLab

Seed Round in 2019
LiftLab engages with dozens of leading brands on marketing data and analytics. It uses sophisticated media lift curves to discover baseline performance and, eventually, marginal income and profit. They replace digital guesswork with new innovations in media experimentation.

clean.io

Seed Round in 2019
Clean.io is digital engagement security platform that helps businesses retain revenue and build stronger customer relationships by controlling the third party code that executes on their websites. The company's products include cleanAD, which protects digital publishers from malvertising by detecting and stopping malicious third-party code in real-time, and cleanCART, which protects ecommerce merchants by blocking the auto-injection of discount and coupon codes from untrusted browser extensions.

RedCircle

Seed Round in 2018
RedCircle helps creators build, distribute, grow, and monetize their podcast. They are a team of engineers and software people from San Francisco who are passionate about podcasting and building technology that gives power back to the community and its creators. They couldn’t be more excited to work with you.

Downstream

Seed Round in 2018
Downstream Impact, now part of Jungle Scout, is an Amazon advertising software platform which allows brands to better measure, manage, and optimize their presence on Amazon. Founded in 2017 by former Amazon employees Connor Folley and Salim Hamed, Downstream’s powerful AI-driven algorithms help brands capitalize on the explosive growth of Amazon’s explosive ad business — and all the complexity, competition, and opportunity it involves.

Blutag

Pre Seed Round in 2018
Blutag is leading the way in Voice First cloud services. Bringing together over 20 years of eCommerce and cutting edge technology experience, Blutag was born out of the need to help consumers rapidly find products relevant to their needs and taste using simple voice commands.

Wallaroo

Venture Round in 2018
Wallaroo is a purpose-built platform for last-mile ML. It provides a simple, secure, and scalable deployment capability that fits an end-to-end workflow.

Improvado

Seed Round in 2018
Reduce time to insights for Revenue teams by aggregating, cleansing, and normalizing raw marketing data into readable metrics.

Spaceback

Convertible Note in 2017
Spaceback is a creative technology automation platform designed for the programmatic era specializing in social display ads. Spaceback's creative automation platform is purpose-built to extend the reach of brand social media posts into display banner ads.

Transmit.Live

Seed Round in 2017
Transmit's software allows streaming platforms and broadcasters to monetize better by creating new in stream inventory, filling traditional ad breaks, and developing more effective ad pods, manage monetize and customize the ad experience in real time.

LimeSpot

Convertible Note in 2015
LimeSpot is an eCommerce conversion data network that increases conversions for online merchants. Their service is powered by advanced patented algorithms that dynamically tailor the online shopping experience for each individual. By combining the power of profile (e.g. Social Networks, CRM, loyalty), along with behavioral and trend analysis, LimeSpot showcases highly relevant products to each customer in order to turn more shoppers into buyers. Their technology has proven to significantly increase the basket size, conversions, and ultimately store revenue on all sales channels. They are currently serving over 8 thousand merchants, training their system with over $2 billion annual GMV.
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