MathCapital

Octane11 is a B2B-focused marketing solutions provider that helps businesses drive measurable impact at scale. Octane11’s suite of workflow tools, data products and intuitive analytics, make it easy for B2B marketers to coordinate “paid, owned and earned” tactics and deliver real world results. The company was incubated by digital advertising leader MediaMath and MathCapital, and officially launched in Q4 2019 in partnership with Oracle, LiveRamp, Intersection, Bombora and EverString. For more information and updates, visit www.octane11.com and follow us on LinkedIn at www.linkedin.com/company/octane11.

“Identity as a service with German precision and global reach”. Roq.ad’s technology creates an accurate and up to date “map” of (almost) all digital devices used in a specific country. Linking all these devices correctly to individuals and households creates a rich “Identity Graph” powering the open Internet. Roq.ad originally had two product lines. In 2018, we split the company into two separate entities and sold the larger, lower margin, part of our business to our largest customer. Since then we focused on the enterprise SaaS part of our business, delivering identity resolution products to our customers. We started the enterprise SaaS business in 2017 Germany, expanded to Europe in 2018 and launched in the US in 2020. Our teams are located in Berlin, Germany / Poznan, Poland / Vilnius, Lithuania and San Mateo / US.

A home is not a bar of soap. Today, the technology used to advertise a home is the same technology used to advertise a bar of soap. The technology used to advertise a home needs to be as special as the home itself. Audience Town’s platform combines property and people data, programmatic targeting algorithms, premium digital media partners, responsive creative, and measurement for every type of real estate or home service company.

Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. We are committed to the vision that every online retailer and publisher should be able to add user-first ad revenue streams and take back the Internet from Google, Amazon, and Facebook. Customers like Ticketmaster, Yelp, Strava, Mozilla, and many more have already launched successful ad platforms on Kevel.

Marpipe is a New York-based company that specializes in multivariate creative testing. Founded in 2019, its platform utilizes artificial intelligence to generate and evaluate various creative elements that influence performance. By identifying which creative variables resonate positively or negatively with audiences, Marpipe empowers businesses to make informed, data-driven decisions regarding their marketing strategies.

RedCircle helps creators build, distribute, grow, and monetize their podcast. They are a team of engineers and software people from San Francisco who are passionate about podcasting and building technology that gives power back to the community and its creators. They couldn’t be more excited to work with you.

AuDIGENT is an audience intelligence platform that provides brands with actionable data, analytics and insights that optimize the targeting, engagement and ROI of online, mobile and social video ads while opening up new revenue streams for artists and other social influencers. AuDIGENT's platform allows brands to discover, monitor and target audiences that drive media performance. AuDIGENT's platform empowers artists and influencers to tap into the tools and technology needed to monetize their social influence and fan engagement. AuDIGENT's executives, data scientists, developers and operations team are in New York, Philadelphia and London. For more information visit AuDIGENT.com

Blutag Inc. is a New York-based company that specializes in online applications designed to enhance voice shopping experiences for retailers and brands. Founded in 2015, Blutag leverages over 20 years of expertise in eCommerce and technology to provide innovative voice-first cloud services. The company's solutions aim to simplify the shopping process, enabling consumers to quickly and easily discover products that align with their preferences through straightforward voice commands.

Neutronian, Inc. offers a software as a service (SaaS) platform focused on data compliance and source verification. Established in 2019 and headquartered in San Jose, California, Neutronian provides independent data certification, assessing the quality and compliance of marketing technology data. The platform evaluates various aspects of data integrity, ensuring that it meets certified standards and detecting any discrepancies. By delivering a comprehensive "credit score" rating for marketing data, Neutronian enhances transparency and trust within the advertising ecosystem. This approach allows marketers and brands to make informed, data-driven decisions, while also recognizing the efforts of high-quality, privacy-compliant data providers.

Key Live is a live pay-per-stream platform helping talents to earn as well as get them closer to their fans. The platform intends to pay uploaders for their content while facilitating a payment system where fans pay to watch live events from their favorite talent, enabling content creators to earn money for their talent and gain brand recognition. In 2019, Evan Wayne and Stephanie Biegel established the company in Chicago, Illinois.

Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. We are committed to the vision that every online retailer and publisher should be able to add user-first ad revenue streams and take back the Internet from Google, Amazon, and Facebook. Customers like Ticketmaster, Yelp, Strava, Mozilla, and many more have already launched successful ad platforms on Kevel.

Encantos Media Studios is an entertainment and educational company based in Culver City, California, with additional offices in Los Angeles and New York. Founded in 2015, Encantos creates a diverse range of content, including apps, books, toys, and videos, aimed at empowering creatives to tell their stories. The company connects children with skilled storytellers through an online platform designed to teach essential 21st-century skills. Encantos has garnered recognition through numerous awards and accolades from prestigious organizations such as CNN, Forbes, and The New York Times, highlighting its commitment to quality educational content and innovation in children's media.

Narrative I/O, Inc., develops software platform. The company offers data streaming, data acquisition, data monetization. Furthermore, Narrative I/O, Inc., also provides solutions by competitive intelligence, customer data enrichment, identity resolution, business intelligence, marketing, data engineering, data science, product management, sales and legal & compliances. The company was incorporated in 2015 and is based in New York, New York.

Boostr, inc. develops a customer relationship management (CRM) platform for media and advertising companies. It offers boostr, a CRM platform that manages advertising sales, delivery pacing, forecasting, pipeline, sales activity, and revenue. The company’s platform is also used to manage clients and contacts. Boostr, inc. was founded in 2015 and is based in Los Gatos, California with an additional office in New York, New York.

Zeotap GmbH is a customer intelligence platform that assists brands in understanding their customers and predicting their behaviors, which enables more effective investments in customer relationships and products. Established in 2014 and headquartered in Berlin, Germany, Zeotap combines identity and profile data from exclusive enterprise partners with a comprehensive technology platform for unifying first-party customer data, identity resolution, third-party data enrichment, and analytics. The company emphasizes data privacy and security, adhering to strict governance and compliance measures, and holds certifications such as ISO 27001 and CSA STAR. Zeotap serves over 70 of the top 100 global brands, including Unilever, BBVA, and Mercedes-Benz, and has expanded its operations to locations such as New York, Bengaluru, Madrid, and Milan. With a workforce of 145 employees, Zeotap has raised more than $45 million from international investors.

Aesthetic is a full-service creative agency founded in 2018 and headquartered in San Francisco, California. The agency specializes in tactical design services that support business growth across various industries, including consumer goods, biotechnology, and healthcare. Aesthetic offers a comprehensive range of services, including illustration, brand design, brand strategy, web design, copywriting, logo design, motion graphics, graphic design, animation, web development, and UI design. Notably, the agency has introduced a service called Branding Essentials, aimed at startups requiring rapid branding solutions within a four-day timeframe. By providing high-quality and thoughtful design services, Aesthetic makes effective branding accessible to companies of all sizes.

Ureeka, Inc. develops an online platform for small and medium businesses to get mentorship and guidance. It offers Ureeka, an online community that connects small businesses with mentors, coaches, specialists, partners, and investors to gain access to the expertise that they need to grow their business. Ureeka, Inc. was formerly known as Xendro, Inc. The company was incorporated in 2018 and is based in Hillsborough, California.

Hudson MX, Inc., founded in 2015 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers, agencies, and their partners by streamlining the media buying process and reducing operational costs. This technology aims to enhance the effectiveness of local advertising by providing tools that enable clients to compete more effectively with both local television and digital media. By improving efficiency in local investments, Hudson MX seeks to transform the landscape of media buying for its users.

Encantos Media Studios is an entertainment and educational company based in Culver City, California, with additional offices in Los Angeles and New York. Founded in 2015, Encantos creates a diverse range of content, including apps, books, toys, and videos, aimed at empowering creatives to tell their stories. The company connects children with skilled storytellers through an online platform designed to teach essential 21st-century skills. Encantos has garnered recognition through numerous awards and accolades from prestigious organizations such as CNN, Forbes, and The New York Times, highlighting its commitment to quality educational content and innovation in children's media.

Marpipe is a New York-based company that specializes in multivariate creative testing. Founded in 2019, its platform utilizes artificial intelligence to generate and evaluate various creative elements that influence performance. By identifying which creative variables resonate positively or negatively with audiences, Marpipe empowers businesses to make informed, data-driven decisions regarding their marketing strategies.

Octane11 is a B2B-focused marketing solutions provider that helps businesses drive measurable impact at scale. Octane11’s suite of workflow tools, data products and intuitive analytics, make it easy for B2B marketers to coordinate “paid, owned and earned” tactics and deliver real world results. The company was incubated by digital advertising leader MediaMath and MathCapital, and officially launched in Q4 2019 in partnership with Oracle, LiveRamp, Intersection, Bombora and EverString. For more information and updates, visit www.octane11.com and follow us on LinkedIn at www.linkedin.com/company/octane11.

It started in 2014 with the launch of their gamified restaurant discovery app, Spotluck. In the ensuing years, they grew Spotluck to feature thousands of restaurants in many cities. But they had one big continuing challenge – acquiring consumers. They could not find an efficient, affordable and trackable solution to informing the masses about their launches and product.

RedCircle helps creators build, distribute, grow, and monetize their podcast. They are a team of engineers and software people from San Francisco who are passionate about podcasting and building technology that gives power back to the community and its creators. They couldn’t be more excited to work with you.

A home is not a bar of soap. Today, the technology used to advertise a home is the same technology used to advertise a bar of soap. The technology used to advertise a home needs to be as special as the home itself. Audience Town’s platform combines property and people data, programmatic targeting algorithms, premium digital media partners, responsive creative, and measurement for every type of real estate or home service company.

LiftLab is bringing to marketing a number of innovations that we think are essential to simplify and scale media experimentation.

Clean.io is digital engagement security platform that helps businesses retain revenue and build stronger customer relationships by controlling the third party code that executes on their websites. The company's products include cleanAD, which protects digital publishers from malvertising by detecting and stopping malicious third-party code in real-time, and cleanCART, which protects ecommerce merchants by blocking the auto-injection of discount and coupon codes from untrusted browser extensions.

Arlene, Inc. specializes in advertising technology services aimed at enhancing monetization for publishers of mobile applications, particularly in the realm of extended reality. Founded in 2017 and headquartered in Erie, Pennsylvania, the company facilitates the integration of advertisements within mobile apps, enabling advertisers to effectively target audiences interested in their offerings. By focusing on advanced monetization strategies, Arlene seeks to optimize revenue opportunities for app publishers while providing advertisers with valuable access to engaged users.

Shotzr, Inc. is a Denver-based company founded in 2016 that operates a platform designed to deliver fresh, contextual photo feeds tailored for social media marketers. The platform provides access to recent and locally relevant images that align with brand identity, enhancing customer engagement across various marketing channels. By focusing on delivering the right imagery for specific marketing moments, Shotzr supports a range of applications including campaigns on Facebook and Instagram, social media marketing, and search engine marketing landing pages. The company aims to improve the customer experience by helping marketers connect with their target audience through compelling visual content.

Narrative I/O, Inc., develops software platform. The company offers data streaming, data acquisition, data monetization. Furthermore, Narrative I/O, Inc., also provides solutions by competitive intelligence, customer data enrichment, identity resolution, business intelligence, marketing, data engineering, data science, product management, sales and legal & compliances. The company was incorporated in 2015 and is based in New York, New York.

DML is the first frictionless open web content distribution platform. Combining DML’s proprietary tech with the new web publishing standard (AMPhtml), DML unlocks market opportunity for quality publishers and brands.

RedCircle helps creators build, distribute, grow, and monetize their podcast. They are a team of engineers and software people from San Francisco who are passionate about podcasting and building technology that gives power back to the community and its creators. They couldn’t be more excited to work with you.

Konduit.me helps publishers, networks and exchanges start more video ads and start them faster.

Downstream Impact Inc. specializes in developing software designed to enhance brands' presence on Amazon. Founded in 2017 and based in Seattle, Washington, the company provides a comprehensive Amazon advertising suite that includes paid search services, analytics, automation, and catalog optimization. By leveraging machine learning, Downstream enables brands to effectively manage their advertising efforts, automating inputs and translating outputs to maximize market share and profitability in the competitive e-commerce landscape.

Blutag Inc. is a New York-based company that specializes in online applications designed to enhance voice shopping experiences for retailers and brands. Founded in 2015, Blutag leverages over 20 years of expertise in eCommerce and technology to provide innovative voice-first cloud services. The company's solutions aim to simplify the shopping process, enabling consumers to quickly and easily discover products that align with their preferences through straightforward voice commands.

TVision Insights, Inc. specializes in television attention measurement services, providing brands, agencies, and TV networks with insights into the value of their video content and advertising. Founded in 2014 and headquartered in Boston, Massachusetts, with additional offices in New York and Tokyo, the company employs computer vision algorithms to passively measure viewer engagement by tracking where people's eyes focus during programming. By utilizing a panel-based measurement system, TVision generates detailed, second-by-second attention data from participants who opt-in to install the necessary technology in their homes. This innovative approach addresses gaps in traditional TV measurement by revealing not only who is present but also whether they are actively watching, thus enabling more effective and efficient marketing strategies for the media industry.

Our mission is to provide an Enterprise AI Platform to enable clients to deploy ML & Analytics projects into production quickly, at scale, and at low cost.

Improvado, founded in 2015 and based in San Francisco, California, offers a platform that specializes in the aggregation and integration of advertising data from various social and business platforms. Its software enables users to extract, load, and transform data efficiently, allowing marketers to visualize and analyze performance metrics through customizable dashboards. By consolidating data into a single access point, Improvado simplifies the process of accessing real-time marketing insights, facilitating informed decision-making for businesses. The platform also features an application programming interface (API) to enhance data integration capabilities across different visualization tools.

ID5 Technology Ltd. develops and operates centralised cross-domain identity (ID) synchronisation platform. Its services for publishers include management of ID synchronisations from a centralised platform, decides which partner can and cannot synchronise cookies on websites, monitors cookies synchronisation rates with partners, and ensure privacy compliance and consent management across ecosystem. The company’s services for data providers include complements existing id sync process or replaces new ones, eliminates ramp-up time to connect to new platforms, and maximizes match rate with existing or new platforms. Its Adtech platforms services include saves bandwidth, processing and storage costs by reducing pixels required to sync with partners, manages relationships with data providers, match tables and data transfer protocols, and eliminates ramp-up and connects to new partners. The company was founded in 2017 and is based in London, United Kingdom.

Amino is a payments company based in Philadelphia, Pennsylvania, that specializes in providing solutions for the online advertising industry. Founded in 2017, Amino leverages blockchain technology to enhance transparency and combat fraud within digital advertising. Its key products include Amino Lens, which validates entities in the media supply chain and tracks ads, impressions, and expenditures, and Amino Pay, which offers marketers control over the supply chain using smart contract technology to enforce vendor agreements. The company serves a diverse clientele, including brands, agencies, publishers, and adtech firms, aiming to make the advertising ecosystem more transparent and cost-effective. Formerly known as Curren-C, Inc., Amino's name change in July 2017 reflects its commitment to transforming online advertising through innovative payment solutions.

TrueData enhances the mobile ecosystem by connecting those who need data with those who have it. Contributors to our mobile data cooperative gain steady revenue plus insights about their users, while data clients gain a way to connect existing targeting info to real user profiles.

Spaceback, Inc. is a technology company founded in 2016 and based in San Francisco, California. The company specializes in enhancing the reach of social media through its innovative platform, which transforms social media posts into traditional advertisement formats. By offering Social Display ads, Spaceback provides authentic recreations of social media content that can be utilized in display banner placements. This approach supports programmatic campaign objectives, allowing brands to leverage their existing social media efforts more effectively. The creative automation platform developed by Spaceback is specifically designed to streamline this process, helping brands maximize their advertising potential.

Transmit is the first and only live streaming video marketplace that connects the best of live sports, esports, music and entertainment with the world’s most recognizable brands. Transmit’s live video syndication platform enables content creators and rights holders to reach live audiences in the moment at scale, while providing technology to brands that lets them easily forecast targeted audiences and buy relevant streaming content. Transmit.Live is based in New York City, with offices in Miami and Seattle.

An AI-powered Voice Dialogue Marketing platform designed to power interactive, dialog-based advertisements on mobile platforms. The company offers an all-in-one solution with fast and easy integration, providing audio publishers and advertisers with the tools to manage, measure and monetize ad inventory with highly engaging dialog ads.

Thunder Creative Management Platform removes creative friction to allow advertisers to build more ads, faster. By doing so, Thunder scales ad creatives across devices, formats, and volume. Thunder's ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies. Notable customers include InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst.

Gravy Analytics, Inc. is a provider of location-based consumer intelligence, specializing in identifying consumer interests and affinities through verified attendance data at local events and activities. The company utilizes its proprietary AdmitOne™ technology to verify consumer visits to millions of locations and events, offering insights into consumer behavior that can enhance marketing strategies. Gravy Analytics provides a range of solutions, including targeting and customer retention tools, as well as a location-signal verification network. Founded in 2011 and based in Dulles, Virginia, Gravy Analytics was previously known as TimeRAZOR Inc. before rebranding in December 2013.

IRIS.TV is a universal video intelligence platform focused on onboarding, processing, and activating video data. Our mission is to provide the world’s publishers, brands, agencies, and technology providers with a comprehensive understanding of every streaming video in order to create better consumer experiences and business outcomes. Since 2013, the leading media, data, and advertising technologies have utilized IRIS.TV’s privacy-first and neutral data infrastructure to build and scale AI/ML solutions including metadata enrichment, personalized content recommendations, analytics, and contextual advertising. For more information, visit www.iris.tv.

LimeSpot is an eCommerce conversion data network that increases conversions for online merchants. Their service is powered by advanced patented algorithms that dynamically tailor the online shopping experience for each individual. By combining the power of profile (e.g. Social Networks, CRM, loyalty), along with behavioral and trend analysis, LimeSpot showcases highly relevant products to each customer in order to turn more shoppers into buyers. Their technology has proven to significantly increase the basket size, conversions, and ultimately store revenue on all sales channels. They are currently serving over 8 thousand merchants, training their system with over $2 billion annual GMV.