MathCapital

MathCapital is an early-stage venture capital firm investing in marketing and advertising technology startups. The firm focused on the digital transformation of media and marketing. It seeks to invest in companies from mobile, big data, augmented reality, virtual reality, and artificial intelligence sectors. MathCapital's mission is to fund and support entrepreneurs and companies that are driving this digital transformation. MathCapital was founded in 2018 and is headquartered in New York, NY, USA.

Eric Franchi

Partner

Past deals in Outdoor Advertising

Audience Town

Seed Round in 2022
A home is not a bar of soap. Today, the technology used to advertise a home is the same technology used to advertise a bar of soap. The technology used to advertise a home needs to be as special as the home itself. Audience Town’s platform combines property and people data, programmatic targeting algorithms, premium digital media partners, responsive creative, and measurement for every type of real estate or home service company.

Audience Town

Seed Round in 2019
A home is not a bar of soap. Today, the technology used to advertise a home is the same technology used to advertise a bar of soap. The technology used to advertise a home needs to be as special as the home itself. Audience Town’s platform combines property and people data, programmatic targeting algorithms, premium digital media partners, responsive creative, and measurement for every type of real estate or home service company.

Spaceback

Convertible Note in 2017
Spaceback, Inc. is a technology company founded in 2016 and based in San Francisco, California. The company specializes in enhancing the reach of social media through its innovative platform, which transforms social media posts into traditional advertisement formats. By offering Social Display ads, Spaceback provides authentic recreations of social media content that can be utilized in display banner placements. This approach supports programmatic campaign objectives, allowing brands to leverage their existing social media efforts more effectively. The creative automation platform developed by Spaceback is specifically designed to streamline this process, helping brands maximize their advertising potential.