McRock Capital

McRock Capital is a private equity firm based in Toronto, Canada, established in 2012. The firm specializes in growth capital and later-stage investments, primarily focusing on intelligent infrastructure companies within sectors such as power, water, oil and gas, transportation, and building efficiency. McRock Capital targets investments in companies that provide Industrial Internet of Things (IIoT) software and sensor solutions, aiming to enhance grid automation, digital oilfields, advanced manufacturing, and smart city initiatives. The firm is particularly interested in the intersection of sensors and software in large industrial markets, seeking innovative software, hardware, and integrated device solutions. Additionally, it extends its investment reach across Canada, the United States, Europe, and Israel. McRock Capital was founded by Scott McDonald and Whitney Rockley, with an additional office located in Calgary.

Udit Bhatnagar

Vice President

Mike Dawson

Vice President

Fasih Kareem

Associate

Scott MacDonald

Co-Founder and Managing Partner

27 past transactions

Landing AI

Series A in 2021
Landing AI is a company that specializes in artificial intelligence transformation programs tailored for the manufacturing industry. Founded in 2017 and based in Palo Alto, California, the company develops solutions focused on visual inspection, automation, calibration, and automated issue identification. Its offerings cater to a diverse range of sectors, including manufacturing, retail, automotive, agriculture, telecommunications, and pharmaceuticals. The company aims to empower organizations to become AI-driven by providing a platform that enhances the accuracy of machine learning models through effective data generation and labeling. This platform helps identify environmental issues and alerts users to model changes, thereby facilitating efficient data management and accelerating troubleshooting processes. Founded by Dr. Andrew Ng, a prominent figure in AI, Landing AI is positioned to deliver practical AI solutions that drive value for businesses globally.

SAM

Series A in 2021
SAM turns unstructured social media into actionable insight and awareness. It also operates a social media management platform for newsrooms. The company allows newsrooms to curate, collaborate, search, annotate, verify, and process around social content, as well as publish and tell stories with social content. When the unexpected occurs, every second count - millions of dollars are often lost in just the first few minutes after an emergency. Having accurate and relevant data on the location and impact of an emergency event as it unfolds is of paramount importance to those in corporate security, public safety, and emergency response. However, obtaining this information using traditional news media and data analysts is expensive, slow, and prone to error. SAM Inc. has developed a novel tool which utilizes artificial intelligence (AI) to detect the location of emergency events based on social media chatter. Their proprietary algorithm scans millions of social media posts to detect events such as fire, flooding, tornado, or terrorist attacks, at their earliest stages based on unstructured social media chatter. Following the detection of an event, we use AI and Natural Language Processing (NLP) to verify the source and triangulate location. This information is then provided to decision-makers so they can take appropriate action quickly and monitor the situation as it unfolds in time and space, minimizing the impact on business operations and risk to personnel. When the unexpected happens, every second counts and SAM provides minutes. SAM was founded in 2013 and is headquartered in Edmonton, AB, Canada.

Triax Technologies

Series A in 2021
At Triax Technologies it is our mission to transform the most challenging work environments and industries through intelligent, innovative technology and real-time data collection and analytics to make worksites run safer, faster and smarter. To achieve this, we deliver a fully connected Internet of Things (IoT) platform through a proprietary communication hub designed for Construction, Oil & Gas, Energy, Heavy Industrial and other challenging IT environments. Our flagship Spot-r system elevates worksite visibility, safety, security and risk, connecting workers, equipment and operations through a scalable, minimal infrastructure network, wearable and sensor devices, and a cloud-based dashboard. By providing real-time, data-driven visibility into site access, worker and equipment location, manpower, safety incidents, and evacuation and muster procedures, Spot-r enables actionable insights, helping firms streamline processes and work safer and smarter. In April 2020, we launched Proximity Trace, an IoT solution that provides proximity distancing alerts and contact tracing for the workplace. The solution offers added protection for essential workers during the COVID-19 pandemic and helps companies get workers back to work safely, while addressing recommended social distancing practices. More information can be found at: https://www.triaxtec.com/

Poka

Series B in 2021
Poka is a Web and mobile app that gives factory workers the power to capture, consume and share critical information in real-time on the plant floor, leading to improved productivity. By creating a standardized multimedia knowledge base of procedures, training content and solutions related to each workstation and machine, Poka helps reduce production downtime, improve quality and safety, and facilitate communication across factories, departments and shifts. Poka has become a catalyst for digital transformation among industrial leaders including 12 of the largest manufacturers based on IndustryWeek’s Global 1000 rank.

Plus One Robotics

Series B in 2021
Plus One Robotics Inc. specializes in developing advanced 3D vision and control systems for robotic automation in the logistics and e-commerce sectors. Founded in 2016 and headquartered in San Antonio, Texas, the company offers the PickOne Perception System, which accurately identifies the six degrees of freedom (DoF) pick pose of parcels. This information is transmitted to robots to facilitate the picking and placement of parcels onto induction conveyors. The system not only verifies the correct placement of parcels but also addresses errors by issuing commands to reposition misaligned packages. Plus One Robotics aims to alleviate labor shortages by automating repetitive tasks, allowing human workers to focus on more strategic activities. Their innovative approach to human-robot collaboration ensures that their systems are scalable, flexible, and resilient, ultimately enhancing customer service through improved sortation accuracy and streamlined operations.

Dott

Series B in 2021
Dott is a micro-mobility company based in Amsterdam, Netherlands, specializing in shared e-scooters and e-bikes for short-distance travel. Founded in 2018, Dott aims to provide convenient and sustainable transportation alternatives within urban environments. The company has assembled a team of experienced professionals from the mobility and technology sectors in Europe. Recently, Dott secured an initial investment of €20 million to support its growth and expansion efforts.

Invixium

Series C in 2020
Invixium Inc. is a manufacturer of advanced biometric solutions headquartered in Markham, Canada, with additional research and development operations in Ahmedabad, India. Established in 2012, the company offers a range of products designed to enhance security and convenience in access control. Its offerings include Ixm Mycro, which personalizes environments for home users; Ixm Touch, which prevents time theft in businesses by capturing electronic time stamp entries; IXM Titan, a multipurpose edge computing device that recognizes faces; IXM Merge, an indoor fingerprint tracking device; and Ixm Sense, tailored for industrial environments such as construction sites and hospitals. Invixium's products are designed to replace traditional access methods like keys and passwords with modern, internet-ready biometric solutions, all while ensuring durability in harsh conditions.

ThoughtTrace

Venture Round in 2020
ThoughtTrace™ exists to empower people and companies to greater insight and creativity through better access to their most challenging information. We help enterprises review and validate critical information in existing contracts and legal documents. Using artificial intelligence (AI), natural language processing, and machine learning, our SaaS platform, ALI™ reads words, sentences, and paragraphs just like a human does, driving better strategy, decisions, and execution. With results in minutes or hours, not weeks or months, advanced analysis and understanding is your edge.

Miovision

Series D in 2020
Miovision Technologies Inc. specializes in traffic data collection and management solutions for transportation networks. Founded in 2005 and headquartered in Kitchener, Canada, with an additional office in Cologne, Germany, the company offers a range of products including Miovision Central for project management, Scout Video Collection Unit for traffic counting, and Miovision Traffic Data for data processing and analysis. Its Spectrum solution enhances signal connectivity for intelligent transportation systems, while Teal facilitates goal-setting and progress tracking for teams. Miovision's hardware offerings include interfaces, smart links, cameras, and antennas, complemented by customer support services. The company serves a diverse clientele, including traffic data collection firms, engineering firms, and government agencies, reaching over 17,000 municipalities globally. Through its advanced technology, Miovision aims to improve the transportation experience for drivers, cyclists, and pedestrians while addressing the challenges of modern transportation networks.

SkySpecs

Series C in 2019
SkySpecs, Inc. specializes in developing unmanned aerial vehicles designed to automate operations and maintenance for the wind energy sector. Based in Ann Arbor, Michigan, with an additional office in Amsterdam, the company offers a range of services including analytics, wind turbine blade maintenance, and engineering projects. Its solutions feature Horizon, a software tool that facilitates collaboration and data management for blade operations and maintenance, enabling streamlined communication and efficient repair project execution. Founded in 2012, SkySpecs employs custom autonomous drones to perform inspections, diagnostics, and maintenance of utility-scale wind turbines, providing high-quality data and enhancing safety during inspections. The company aims to improve productivity and efficiency in the renewable energy industry through its innovative technologies and services.

Praemo

Series A in 2019
Praemo Inc. develops a detection technology to analyze industrial data. It offers Razor technology to provide analytics and artificial intelligence to help organizations turn their operations data into actionable insights. Praemo Inc. serves in manufacturing, automotive, consumer packaged food, aerospace, oil & gas, mining, and agriculture industry. The company was founded in 2017 and is based in Kitchener, Canada.

Decisive Farming

Series B in 2019
Decisive Farming Corp. is a provider of information technology solutions tailored for the farming industry in Western Canada. Founded in 2011 and headquartered in Irricana, the company offers a range of services including Optimize-RX, which utilizes variable rate technology for applications in fertility, seeding, fungicide, and top dressing. Additionally, it provides Sure-Check for soil testing, Know-Risk for farm management and crop marketing, and My Farm Manager, which focuses on precision agronomy, crop management, and risk management. Decisive Farming assists clients in making informed decisions regarding precision agronomics, soil fertility, crop marketing, data management, and carbon credits, ultimately aiming to enhance farm profitability and promote environmental sustainability. As of December 2019, the company operates as a subsidiary of TELUS Corporation.

Invixium

Series B in 2019
Invixium Inc. is a manufacturer of advanced biometric solutions headquartered in Markham, Canada, with additional research and development operations in Ahmedabad, India. Established in 2012, the company offers a range of products designed to enhance security and convenience in access control. Its offerings include Ixm Mycro, which personalizes environments for home users; Ixm Touch, which prevents time theft in businesses by capturing electronic time stamp entries; IXM Titan, a multipurpose edge computing device that recognizes faces; IXM Merge, an indoor fingerprint tracking device; and Ixm Sense, tailored for industrial environments such as construction sites and hospitals. Invixium's products are designed to replace traditional access methods like keys and passwords with modern, internet-ready biometric solutions, all while ensuring durability in harsh conditions.

Miovision

Convertible Note in 2018
Miovision Technologies Inc. specializes in traffic data collection and management solutions for transportation networks. Founded in 2005 and headquartered in Kitchener, Canada, with an additional office in Cologne, Germany, the company offers a range of products including Miovision Central for project management, Scout Video Collection Unit for traffic counting, and Miovision Traffic Data for data processing and analysis. Its Spectrum solution enhances signal connectivity for intelligent transportation systems, while Teal facilitates goal-setting and progress tracking for teams. Miovision's hardware offerings include interfaces, smart links, cameras, and antennas, complemented by customer support services. The company serves a diverse clientele, including traffic data collection firms, engineering firms, and government agencies, reaching over 17,000 municipalities globally. Through its advanced technology, Miovision aims to improve the transportation experience for drivers, cyclists, and pedestrians while addressing the challenges of modern transportation networks.

Mnubo

Series B in 2018
Mnubo Inc. specializes in smart data management and analytics for the Internet of Things (IoT), serving enterprises, service providers, and device manufacturers. Founded in 2012 and headquartered in Montreal, Canada, with an additional office in Tokyo, Japan, Mnubo's cloud platform allows original equipment manufacturers (OEMs) to connect, collect, analyze, and utilize data from their connected devices. The company provides real-time data collection and management services, including object modeling and lifecycle management. Its solutions cater to various sectors such as wearable technology, industrial applications, automotive, building management, and healthcare. By equipping manufacturers with actionable insights, Mnubo enhances product usage, boosts customer engagement, and reduces operational costs. As of mid-2019, Mnubo operates as a subsidiary of Aspen Technology, Inc.

Worldsensing

Series B in 2017
Worldsensing is a market leader in Internet of Things (IoT) solutions. The company has built on its expertise in low-power wireless sensing networks and has created comprehensive vertical solutions in sectors where IoT is making a measurable impact. The company focuses on two key markets: Mobility - a unique smart traffic management portfolio includes Bitcarrier, a real-time traffic flo management solution, and Fastprk, its market-leading smart parking system. Industrial Solutions - offers the LS-G6 platform to monitor key assets in remote or hard-to-access locations. Examples include bridges, tunnels, large public buildings and infrastructures, mines, power lines. Worldsensing raised its round of seed capital in 2010. A series A round was closed in 2013 with Fundación Jose Manuel Entrecanales (FJME) and IESE Business School's Finaves fund as investors. A series B round was completed in 2015, led by FJME, Kibo Ventures and Mitsui & Co. Cisco Ventures and Endeavor also participated in this round. Today, the company has offices in Barcelona and London and has a team of more than 40 professionals. Awards -Fastprk- has won two major awards: the Stockholm Smart City Living Labs Global Award 2011 and the IBM Smart Camp 2010 London Award. -Bitcarrier was IBM Smart Camp Winner (2011), and it has been recognised by Analyst Firm Gartner as "Cool Vendor 2013". -Ignasi Vilajosana, Worldsensing’s CEO, was named the first Spanish Endeavor Entrepreneur in 2014.

Invixium

Series A in 2017
Invixium Inc. is a manufacturer of advanced biometric solutions headquartered in Markham, Canada, with additional research and development operations in Ahmedabad, India. Established in 2012, the company offers a range of products designed to enhance security and convenience in access control. Its offerings include Ixm Mycro, which personalizes environments for home users; Ixm Touch, which prevents time theft in businesses by capturing electronic time stamp entries; IXM Titan, a multipurpose edge computing device that recognizes faces; IXM Merge, an indoor fingerprint tracking device; and Ixm Sense, tailored for industrial environments such as construction sites and hospitals. Invixium's products are designed to replace traditional access methods like keys and passwords with modern, internet-ready biometric solutions, all while ensuring durability in harsh conditions.

Decisive Farming

Series A in 2017
Decisive Farming Corp. is a provider of information technology solutions tailored for the farming industry in Western Canada. Founded in 2011 and headquartered in Irricana, the company offers a range of services including Optimize-RX, which utilizes variable rate technology for applications in fertility, seeding, fungicide, and top dressing. Additionally, it provides Sure-Check for soil testing, Know-Risk for farm management and crop marketing, and My Farm Manager, which focuses on precision agronomy, crop management, and risk management. Decisive Farming assists clients in making informed decisions regarding precision agronomics, soil fertility, crop marketing, data management, and carbon credits, ultimately aiming to enhance farm profitability and promote environmental sustainability. As of December 2019, the company operates as a subsidiary of TELUS Corporation.

RtTech Software

Series A in 2017
RtTech Software develops and markets industrial-grade analytic apps for manufacturing and mining specializing in high cost areas such as operations and energy management. Industrial apps from RtTech Software aggregate machine and sensor data from across the production process and use advanced analytics to provide operational intelligence in context via an intuitive dashboard. The solutions integrate within the areas of the operation with the biggest bottom line impact: asset utilization and utilities consumption. Benefits include the ability to empower operators with real-time intelligence, maximize production capacity, improve product quality, reduce downtime and unplanned shutdowns, and optimize utilities consumption to energy costs. RtTech solutions are deployed in over 67 sites throughout 17 different countries for blue chip companies such as Cargill, BHP Billiton, Barrick Gold, Rio Tinto, and more.

Decisive Farming

Series A in 2016
Decisive Farming Corp. is a provider of information technology solutions tailored for the farming industry in Western Canada. Founded in 2011 and headquartered in Irricana, the company offers a range of services including Optimize-RX, which utilizes variable rate technology for applications in fertility, seeding, fungicide, and top dressing. Additionally, it provides Sure-Check for soil testing, Know-Risk for farm management and crop marketing, and My Farm Manager, which focuses on precision agronomy, crop management, and risk management. Decisive Farming assists clients in making informed decisions regarding precision agronomics, soil fertility, crop marketing, data management, and carbon credits, ultimately aiming to enhance farm profitability and promote environmental sustainability. As of December 2019, the company operates as a subsidiary of TELUS Corporation.

Serious Integrated

Series A in 2016
Serious Integrated, Inc. is a Chandler, Arizona-based company that specializes in graphic and touch front panel modules, along with the software and tools necessary for developing and deploying user interfaces. Founded in 2008, the company offers a range of products, including off-the-shelf graphic front panel modules and the Serious Human Interface Platform, a comprehensive integrated development environment for designing graphical user interfaces. Additionally, Serious Integrated provides embedded GUI engines, display modules, and various programming adapters and accessories. The company also offers technical support, GUI design services, and documentation training. Its primary clientele includes original equipment manufacturers, electronics design companies, and prototypers, all of whom benefit from Serious Integrated's focus on enhancing user interactivity and streamlining the development process.

Invixium

Series A in 2016
Invixium Inc. is a manufacturer of advanced biometric solutions headquartered in Markham, Canada, with additional research and development operations in Ahmedabad, India. Established in 2012, the company offers a range of products designed to enhance security and convenience in access control. Its offerings include Ixm Mycro, which personalizes environments for home users; Ixm Touch, which prevents time theft in businesses by capturing electronic time stamp entries; IXM Titan, a multipurpose edge computing device that recognizes faces; IXM Merge, an indoor fingerprint tracking device; and Ixm Sense, tailored for industrial environments such as construction sites and hospitals. Invixium's products are designed to replace traditional access methods like keys and passwords with modern, internet-ready biometric solutions, all while ensuring durability in harsh conditions.

Invixium

Series A in 2015
Invixium Inc. is a manufacturer of advanced biometric solutions headquartered in Markham, Canada, with additional research and development operations in Ahmedabad, India. Established in 2012, the company offers a range of products designed to enhance security and convenience in access control. Its offerings include Ixm Mycro, which personalizes environments for home users; Ixm Touch, which prevents time theft in businesses by capturing electronic time stamp entries; IXM Titan, a multipurpose edge computing device that recognizes faces; IXM Merge, an indoor fingerprint tracking device; and Ixm Sense, tailored for industrial environments such as construction sites and hospitals. Invixium's products are designed to replace traditional access methods like keys and passwords with modern, internet-ready biometric solutions, all while ensuring durability in harsh conditions.

RtTech Software

Series A in 2015
RtTech Software develops and markets industrial-grade analytic apps for manufacturing and mining specializing in high cost areas such as operations and energy management. Industrial apps from RtTech Software aggregate machine and sensor data from across the production process and use advanced analytics to provide operational intelligence in context via an intuitive dashboard. The solutions integrate within the areas of the operation with the biggest bottom line impact: asset utilization and utilities consumption. Benefits include the ability to empower operators with real-time intelligence, maximize production capacity, improve product quality, reduce downtime and unplanned shutdowns, and optimize utilities consumption to energy costs. RtTech solutions are deployed in over 67 sites throughout 17 different countries for blue chip companies such as Cargill, BHP Billiton, Barrick Gold, Rio Tinto, and more.

Mnubo

Series A in 2015
Mnubo Inc. specializes in smart data management and analytics for the Internet of Things (IoT), serving enterprises, service providers, and device manufacturers. Founded in 2012 and headquartered in Montreal, Canada, with an additional office in Tokyo, Japan, Mnubo's cloud platform allows original equipment manufacturers (OEMs) to connect, collect, analyze, and utilize data from their connected devices. The company provides real-time data collection and management services, including object modeling and lifecycle management. Its solutions cater to various sectors such as wearable technology, industrial applications, automotive, building management, and healthcare. By equipping manufacturers with actionable insights, Mnubo enhances product usage, boosts customer engagement, and reduces operational costs. As of mid-2019, Mnubo operates as a subsidiary of Aspen Technology, Inc.

RtTech Software

Series A in 2015
RtTech Software develops and markets industrial-grade analytic apps for manufacturing and mining specializing in high cost areas such as operations and energy management. Industrial apps from RtTech Software aggregate machine and sensor data from across the production process and use advanced analytics to provide operational intelligence in context via an intuitive dashboard. The solutions integrate within the areas of the operation with the biggest bottom line impact: asset utilization and utilities consumption. Benefits include the ability to empower operators with real-time intelligence, maximize production capacity, improve product quality, reduce downtime and unplanned shutdowns, and optimize utilities consumption to energy costs. RtTech solutions are deployed in over 67 sites throughout 17 different countries for blue chip companies such as Cargill, BHP Billiton, Barrick Gold, Rio Tinto, and more.
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